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Use Cases

Advantages of using web push in the education sector

28 NOV. 2022
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Advantages of using web push in the education sector

The education sector has in web push notifications a magnificent tool to offer students all kinds of resources. Find out why we bet so decisively on this alternative.

Use cases of web push in the education sector
It is important to start by clarifying that the following web push use cases are a clear example of how the reach of an educational center’s website can be improved. Everything is to achieve more conversions, greater loyalty and a commitment to your proposal.

Sending media files
Any student will open a video or audio file first, since it will be easier for them to continue learning or specializing in the subject they are studying. For this reason, you have to create customized content for your customers that is interesting and that invites them to learn about your entire offer, a specific promotion or other details related to your activity.

The reminder of an abandoned shopping cart
It is possible that you have analyzed what the abandonment rate is in your business and that the figure is not too positive. You should know that the purchase is not always interrupted due to lack of interest and that there are specific situations that can cause abandonment. To prevent that sale from being permanently lost, nothing better than sending a notification with a direct link to the abandoned shopping cart. This way you will show your concern about what happened and you will get the purchase to be made.

Direct promotion
Surely throughout the year you have several important dates in which sales go up or down. This type of notification allows you to balance income and, especially, to promote your new courses effectively. Simply include a link to a section of your website where you explain, in more detail, what your proposal consists of. That is, your website should not be limited to being static, quite the opposite. The more you interact with the potential client, the more options you have to offer a more complete attention.

Important messages for students
You must announce when you are going to hold some type of event or when you are going to renovate your facilities, to name two examples. The goal is to ensure that any student knows when to go, or not, to your center. You will avoid inconvenience or you will be able to announce more easily any type of activity that you have to carry out.


Reminders of what you have learned
You can include links to a level test or to small exams that confirm that the student remembers what they learned during their course. Everything will depend on the educational level of your business, but it is always positive to show that concern for your students.
indigitall believes that education is one of the most important market niches and that each proposal must be promoted appropriately. Contact us and try our services for free. Surely your customers will greatly appreciate the gesture of wanting to automate your business and adapt it to the latest trends.

Related topics: Education Web Push
Categories
Use Cases

Advantages of using web push in the education sector

24 NOV. 2022
La imagen no se ha cargado correctamente
Advantages of using web push in the education sector
u003cpu003eThe education sector has in web push notifications a magnificent tool to offer students all kinds of resources. Find out why we bet so decisively on this alternative.u003c/pu003enu003cpu003eu003cstrongu003eUse cases of web push in the education sectoru003c/strongu003eu003cbr /u003eIt is important to start by clarifying that the following web push use cases are a clear example of how the reach of an educational center’s website can be improved. Everything is to achieve more conversions, greater loyalty and a commitment to your proposal.u003c/pu003enu003cpu003eu003cstrongu003eSending media filesu003c/strongu003eu003cbr /u003eAny student will open a video or audio file first, since it will be easier for them to continue learning or specializing in the subject they are studying. For this reason, you have to create customized content for your customers that is interesting and that invites them to learn about your entire offer, a specific promotion or other details related to your activity.u003c/pu003enu003cpu003eu003cstrongu003eThe reminder of an abandoned shopping cartu003c/strongu003eu003cbr /u003eIt is possible that you have analyzed what the abandonment rate is in your business and that the figure is not too positive. You should know that the purchase is not always interrupted due to lack of interest and that there are specific situations that can cause abandonment. To prevent that sale from being permanently lost, nothing better than sending a notification with a direct link to the abandoned shopping cart. This way you will show your concern about what happened and you will get the purchase to be made.u003c/pu003enu003cpu003eu003cstrongu003eDirect promotionu003c/strongu003eu003cbr /u003eSurely throughout the year you have several important dates in which sales go up or down. This type of notification allows you to balance income and, especially, to promote your new courses effectively. Simply include a link to a section of your website where you explain, in more detail, what your proposal consists of. That is, your website should not be limited to being static, quite the opposite. The more you interact with the potential client, the more options you have to offer a more complete attention.u003c/pu003enu003cpu003eu003cstrongu003eImportant messages for studentsu003c/strongu003eu003cbr /u003eYou must announce when you are going to hold some type of event or when you are going to renovate your facilities, to name two examples. The goal is to ensure that any student knows when to go, or not, to your center. You will avoid inconvenience or you will be able to announce more easily any type of activity that you have to carry out.u003c/pu003enu003cpu003eu003cbr /u003eu003cstrongu003eReminders of what you have learnedu003c/strongu003eu003cbr /u003eYou can include links to a level test or to small exams that confirm that the student remembers what they learned during their course. Everything will depend on the educational level of your business, but it is always positive to show that concern for your students.u003cbr /u003eindigitall believes that education is one of the most important market niches and that each proposal must be promoted appropriately. Contact us and try our services for free. Surely your customers will greatly appreciate the gesture of wanting to automate your business and adapt it to the latest trends.u003c/pu003e
Related topics: Education Web Push
Categories
Use Cases

Advantages of using web push in the education sector

24 NOV. 2022
La imagen no se ha cargado correctamente
Advantages of using web push in the education sector
u003cpu003eThe education sector has in web push notifications a magnificent tool to offer students all kinds of resources. Find out why we bet so decisively on this alternative.u003c/pu003enu003cpu003eu003cstrongu003eUse cases of web push in the education sectoru003c/strongu003eu003cbr /u003eIt is important to start by clarifying that the following web push use cases are a clear example of how the reach of an educational center’s website can be improved. Everything is to achieve more conversions, greater loyalty and a commitment to your proposal.u003c/pu003enu003cpu003eu003cstrongu003eSending media filesu003c/strongu003eu003cbr /u003eAny student will open a video or audio file first, since it will be easier for them to continue learning or specializing in the subject they are studying. For this reason, you have to create customized content for your customers that is interesting and that invites them to learn about your entire offer, a specific promotion or other details related to your activity.u003c/pu003enu003cpu003eu003cstrongu003eThe reminder of an abandoned shopping cartu003c/strongu003eu003cbr /u003eIt is possible that you have analyzed what the abandonment rate is in your business and that the figure is not too positive. You should know that the purchase is not always interrupted due to lack of interest and that there are specific situations that can cause abandonment. To prevent that sale from being permanently lost, nothing better than sending a notification with a direct link to the abandoned shopping cart. This way you will show your concern about what happened and you will get the purchase to be made.u003c/pu003enu003cpu003eu003cstrongu003eDirect promotionu003c/strongu003eu003cbr /u003eSurely throughout the year you have several important dates in which sales go up or down. This type of notification allows you to balance income and, especially, to promote your new courses effectively. Simply include a link to a section of your website where you explain, in more detail, what your proposal consists of. That is, your website should not be limited to being static, quite the opposite. The more you interact with the potential client, the more options you have to offer a more complete attention.u003c/pu003enu003cpu003eu003cstrongu003eImportant messages for studentsu003c/strongu003eu003cbr /u003eYou must announce when you are going to hold some type of event or when you are going to renovate your facilities, to name two examples. The goal is to ensure that any student knows when to go, or not, to your center. You will avoid inconvenience or you will be able to announce more easily any type of activity that you have to carry out.u003c/pu003enu003cpu003eu003cbr /u003eu003cstrongu003eReminders of what you have learnedu003c/strongu003eu003cbr /u003eYou can include links to a level test or to small exams that confirm that the student remembers what they learned during their course. Everything will depend on the educational level of your business, but it is always positive to show that concern for your students.u003cbr /u003eindigitall believes that education is one of the most important market niches and that each proposal must be promoted appropriately. Contact us and try our services for free. Surely your customers will greatly appreciate the gesture of wanting to automate your business and adapt it to the latest trends.u003c/pu003e
Related topics: Education Web Push
Categories
Use Cases

Web Push in the media and entertainment industry

24 NOV. 2022
La imagen no se ha cargado correctamente
Web Push in the media and entertainment industry

The media and entertainment sector demands that you have to adapt, as soon as possible, to the trends that are emerging. Not surprisingly, the pandemic caused a change in consumer behavior that you have to include in your promotional proposals. We tell you about the two types of notifications that can help you.

Use cases with web push in the media and entertainment sector
The following use cases with web push in this market niche will allow you to create a more modern strategy according to the tastes of your audience.

Media content
You have to draw attention to what you sell. Creating notifications for your website in video format is a success. A small preview of a concert or show can be enough to generate more interest and that it ends in a conversion.

Offers and promotions
If a client has been to a show that you have organized, you can remind them of the rest of your agenda with a message and, of course, with a small discount as a thank you for the trust they have placed in you. If you personalize each message, you will cause a pleasant feeling and the long-awaited loyalty.

One notification every two days
It is not about insisting or being heavy, rather about suggesting and inviting the purchase. It is recommended to send these messages at least 72 hours before each event, as a final reminder. Take advantage of these last days to offer the aforementioned discount.

Some examples of in app push notifications
Your business app should not be used exclusively to purchase a product or service. It must also be a point of union with your clients. To do this, the following is recommended.

Generate welcome messages with an offer
Thus, you will be able to create an added value that invites you to continue using the application in the future. A discount code for the first purchase is always appreciated. It will be a great way to know the tastes of each client to design future campaigns.

Invites to consult specific contents
You can base yourself on the type of purchase made by the client in the past to let him know the proposals that best fit his tastes. Having all the information about what you do makes your client an essential part of your activity.

Design specific campaigns for app users
Better if they have a certain duration and if they are options related to the client’s previous purchases. It’s hard to resist a discount, so you’ll achieve your goal of increasing your conversion rate. At the same time, you will make your application essential and that balance point between your website and your customers.

Contact us. indigitall offers you the option to try our services for free. We help you choose the most suitable for your company in the media and entertainment sector. Adapt it to new trends and enjoy the result. You will greatly improve the experience of your audience and you will see how each campaign is more successful than the previous one.

Related topics: Media and entertainment Web Push
Categories
Use Cases

Web Push in the media and entertainment industry

23 NOV. 2022
La imagen no se ha cargado correctamente
Web Push in the media and entertainment industry
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe different use cases of web push in the media and entertainment sector confirm that this alternative is perfect for businesses in this market niche. For this reason, we have thought of collecting them so that you can check the suitability of this proposal.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cstrongu003eUse cases with web push in businesses related to media and entertainmentu003c/strongu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf there is any sector that requires constant contact with clients, the submission of proposals and the updating of the events calendar, it is the media and entertainment sector. Web push notifications help make your website essential to keep up to date with everything you offer. Check it out in the following examples.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cbu003eSending media filesu003c/bu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eImagine that you want to promote a specific show. If when accessing your page a video appears with a small preview, it will always be easier for you to sell tickets in less time. Remember that these notifications adapt to all browsers, so choosing the right file can lead to hundreds of conversions.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cbu003eAn abandoned shopping cart reminder messageu003c/bu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf you notice that the abandonment rate in the purchase process on your website is too high, perhaps you should analyze why. You should remind your customers who left products in the cart that they still haven’t paid for. This way you will confirm if it is a matter of disinterest or if it was a simple oversight or a specific technical problem. In addition, you will confirm your concern for those who trusted you and decided not to complete their purchase.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cbu003eThe personalization of each proposalu003c/bu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eWho accesses your page can do so to know what you do or to review your catalog. In both cases, it is always good to encourage them to subscribe to your email campaigns or to open an account. By doing so, you will be able to segment your audience and design notifications personalized for each user.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eFor example, imagine that a customer usually buys concert tickets for a specific type of music or requests a specific service from you. Customizing the promotion prevents your notifications from being annoying and invites you to purchase or request a quote depending on each case.u003c/spanu003eu003c/pu003enu003cpu003eu003cbr /u003eu003cbr /u003eu003c/pu003enu003cpu003eu003cbu003ePersonalized marketingu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e is one of the most reliable resources to achieve the goal of increasing the level of profits. Likewise, when you start a web push notification strategy, it is possible to measure its results and check which ones have generated the most benefits for you. Depending on this information, you will be able to repeat the strategy in the future or modify it so that it is more in line with the tastes of your clients.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe previous use cases with web push serve to confirm that it is an option as reliable as it is necessary, to better adapt to the needs of your clients. On the indigitall LinkedIn account, we publish content related to the resources within your reach to sell more. Subscribe and modernize your proposal with our help. You will be surprised at the results obtained.u003c/spanu003eu003c/pu003e
Related topics: Media and entertainment Web Push
Categories
Use Cases

Web Push in Retail

24 NOV. 2022
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Web Push in Retail
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eDigital channels have become a great tool for the retail sector to connect with their audience. To establish an effective communication, web push notifications can become more than necessary.u003c/spanu003eu003cbu003eu003c/bu003eu003c/pu003enu003cpu003eu003cbu003ePush customer journeys: benefitsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eA strategic step to bring the brand closer to customers is to use websites and applications, without forgetting push notifications. One of the goals of these messages is to reduce the tendency of abandoned carts by the customer and help retargeting. If you are interested in online marketing topics like these, we invite you to subscribe to our indigitall website and discover our services.u003c/spanu003eu003c/pu003enu003cpu003eu003cbu003eSegmented communicationsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eIn cases where the user abandons the shopping cart, the most efficient push messages can be u0022the order is in progressu0022, or u0022I have just processed your orderu0022. They are messages aimed at reactivating the purchase. We can use the in app push or web channels, which are slightly different, since the first is used if the customer is on a PC and the second if the purchase is from a mobile phone.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eWhen the user abandons the shopping cart, the most efficient push messages can be u0022enjoy free delivery finishing the purchase within two hoursu0022 or u0022hurry up, this promotion ends in 24 hoursu0022. Both web push and push app notifications are essential for retargeting actions, either through notifications in the browser (for mobile and desktop) and for the app, respectively.u003c/spanu003eu003c/pu003enu003cpu003eu003cbu003eGeolocated communicationsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eAttracting the customer to the point of sale is one of the great objectives of retail. But how can technology help us? We recommend the use of geolocated communications. Once we know where they are, we can program very precise and personalized actions, through push messages. For example:u003c/spanu003eu003c/pu003enu003culu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eOffer them a discount or a promotion when the customer passes by a store.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eAnnounce openings of new stores in a specific area or neighborhood.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eIn shopping malls, we can notify the customer that we are there and what we offer.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eRemind the user that they have a digital abandoned cart when they pass near an establishment.u003cbr /u003eu003c/spanu003eu003c/liu003enu003c/ulu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIn short, the retail sector can find multiple benefits in the use of push notifications. u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf you want to know how to install it in your business, you can follow us on our social networks, or u003ca href=u0022https://indigitall.com/en/demo-en/?utm_source=use_caseu0026amp;utm_medium=try_demou0026amp;utm_campaign=web_push_retail_enu0022u003etry a demou003c/au003e of our product, totally free.u003c/spanu003eu003c/pu003e
Related topics: e-commerce Web Push
Categories
Use Cases

Web Push in Retail

28 NOV. 2022
La imagen no se ha cargado correctamente
Web Push in Retail

Digital channels have become a great tool for the retail sector to connect with their audience. To establish effective communication, web push notifications can become more than necessary.

Push customer journeys: benefits
A strategic step to bring the brand closer to customers is to use websites and applications, without forgetting push notifications. One of the goals of these messages is to reduce the tendency of abandoned carts by the customer and help retargeting. If you are interested in online marketing topics like these, we invite you to subscribe to our indigitall website and discover our services.

Segmented communications
In cases where the user abandons the shopping cart, the most efficient push messages can be “the order is in progress”, or “I have just processed your order”. They are messages aimed at reactivating the purchase. We can use the in app push or web channels, which are slightly different, since the first is used if the customer is on a PC and the second if the purchase is from a mobile phone.

When the user abandons the shopping cart, the most efficient push messages can be “enjoy free delivery finishing the purchase within two hours” or “hurry up, this promotion ends in 24 hours”. Both web push and push app notifications are essential for retargeting actions, either through notifications in the browser (for mobile and desktop) and for the app, respectively.

Geolocated communications
Attracting the customer to the point of sale is one of the great objectives of retail. But how can technology help us? At indigitall we recommend the use of geolocated communications. Once we know where they are, we can program very precise and personalized actions, through push messages. For example:

  • Offer them a discount or a promotion when the customer passes by a store.
  • Announce openings of new stores in a specific area or neighborhood.
  • In shopping malls, we can notify the customer that we are there and what we offer.
  • Remind the user that they have a digital abandoned cart when they pass near an establishment.

Use of the mobile wallet
The Mobile Wallet allows you to send messages to promote the brand and boost sales: the user only needs to scan a QR code and press the button that adds the new card in the Wallet. From that moment, the company can send notifications while the user will store them in the Wallet for future use.

The mobile wallet can provide many benefits to online marketing in the retail sector without technical development:

  • Full availability for customers: available at all times.
  • Digital loyalty cards: support for environmental commitment.
  • Reactivate the relationship with your customers and sell more: strengthen communication with the customer and increase revenue.
  • Capture the audience at the point of sale: build loyalty to your target audience.
  • Unlimited shipping: No monthly limits.

In short, the retail sector can find multiple benefits in the use of mobile wallet and push notifications. If you want to know how to install it in your business, you can follow us on our social networks, or try a demo of our product, totally free.

Related topics: e-commerce Web Push
Categories
Use Cases

The advantages of SMS for the consumer goods sector

23 NOV. 2022
La imagen no se ha cargado correctamente
The advantages of SMS for the consumer goods sector
u003cpu003eThe consumer goods sector is experiencing a golden age, but at the same time it is complicated. The competition is enormous and making a difference is becoming more and more complicated. This situation has caused us to think about how to mitigate the effects of this constant struggle for conversion and to gain a foothold in the market. Thus, we review some successful examples that can serve as inspiration.u003c/pu003enu003cpu003eUse cases with SMS in the consumer goods sectoru003cbr /u003eIf your business belongs to the consumer goods sector, everything will depend on your market niche and how you plan to adapt to the demands of your potential audience.u003c/pu003enu003cpu003eu003cstrongu003eAn appliance storeu003c/strongu003eu003cbr /u003eExactly the same thought of an appliance store that verified that its promotional email campaigns did not offer the expected results. This caused them to be encouraged to send messages with direct promotions of televisions, electronic devices and specific appliances, always taking into account the previous purchases of each client. The objective was to achieve, in two sentences, to offer a complementary product to the one purchased. Likewise, they were invited to go to the store to see the product and to receive the pertinent explanations of each model. Without a doubt, the campaign was a complete success and sales increased significantly.u003c/pu003enu003cpu003eu003cstrongu003eA pizzeriau003c/strongu003eu003cbr /u003eThis idea originated in the United States. The customer received an SMS in which he was offered a full pizza for 10 dollars when its price in the store is around 20. This promotion was carried out on days with few sales and to all customers. The result was $9 revenue per pizza and, of course, hundreds of orders.u003c/pu003enu003cpu003eu003cstrongu003eA car brandu003c/strongu003eu003cbr /u003eThere are two variants in this section. The first consists of the dealership sending an SMS to a customer who bought a car some time ago with the intention that he discover and test a new model. The second is to announce the promotions of the company’s workshops to change the tires or carry out the corresponding revisions. Between the direct offer and the reminder is the key to success.u003c/pu003enu003cpu003eu003cstrongu003eA furniture and decoration storeu003c/strongu003eu003cbr /u003eA famous company decided to send an SMS to its more than 40,000 customers in a Spanish city. Nearly 4,000 took advantage of the offer received in the indicated period. The increase in the level of sales was immediate and, in addition, the gesture and the commitment to such a direct and easy-to-enjoy promotion were appreciated.u003c/pu003enu003cpu003eIf you work in the consumer goods sector, we encourage you to subscribe to the indigitall Linkedin profile. Our goal is to share quality content that helps you sell more than ever. Trust our experience and review our way of adapting to your most specific needs. Surely it won’t be long before you find a proposal that will help you boost your income and, above all, reach your customers more directly and efficiently. You will turn your business into a more prosperous one.u003c/pu003e
Related topics: Media and entertainment Web Push
Categories
Use Cases

The advantages of SMS for the consumer goods sector

23 NOV. 2022
La imagen no se ha cargado correctamente
The advantages of SMS for the consumer goods sector
u003cpu003eThe consumer goods sector is experiencing a golden age, but at the same time it is complicated. The competition is enormous and making a difference is becoming more and more complicated. This situation has caused us to think about how to mitigate the effects of this constant struggle for conversion and to gain a foothold in the market. Thus, we review some successful examples that can serve as inspiration.u003c/pu003enu003cpu003eUse cases with SMS in the consumer goods sectoru003cbr /u003eIf your business belongs to the consumer goods sector, everything will depend on your market niche and how you plan to adapt to the demands of your potential audience.u003c/pu003enu003cpu003eu003cstrongu003eAn appliance storeu003c/strongu003eu003cbr /u003eExactly the same thought of an appliance store that verified that its promotional email campaigns did not offer the expected results. This caused them to be encouraged to send messages with direct promotions of televisions, electronic devices and specific appliances, always taking into account the previous purchases of each client. The objective was to achieve, in two sentences, to offer a complementary product to the one purchased. Likewise, they were invited to go to the store to see the product and to receive the pertinent explanations of each model. Without a doubt, the campaign was a complete success and sales increased significantly.u003c/pu003enu003cpu003eu003cstrongu003eA pizzeriau003c/strongu003eu003cbr /u003eThis idea originated in the United States. The customer received an SMS in which he was offered a full pizza for 10 dollars when its price in the store is around 20. This promotion was carried out on days with few sales and to all customers. The result was $9 revenue per pizza and, of course, hundreds of orders.u003c/pu003enu003cpu003eu003cstrongu003eA car brandu003c/strongu003eu003cbr /u003eThere are two variants in this section. The first consists of the dealership sending an SMS to a customer who bought a car some time ago with the intention that he discover and test a new model. The second is to announce the promotions of the company’s workshops to change the tires or carry out the corresponding revisions. Between the direct offer and the reminder is the key to success.u003c/pu003enu003cpu003eu003cstrongu003eA furniture and decoration storeu003c/strongu003eu003cbr /u003eA famous company decided to send an SMS to its more than 40,000 customers in a Spanish city. Nearly 4,000 took advantage of the offer received in the indicated period. The increase in the level of sales was immediate and, in addition, the gesture and the commitment to such a direct and easy-to-enjoy promotion were appreciated.u003c/pu003enu003cpu003eIf you work in the consumer goods sector, we encourage you to subscribe to the indigitall Linkedin profile. Our goal is to share quality content that helps you sell more than ever. Trust our experience and review our way of adapting to your most specific needs. Surely it won’t be long before you find a proposal that will help you boost your income and, above all, reach your customers more directly and efficiently. You will turn your business into a more prosperous one.u003c/pu003e
Related topics: Media and entertainment Web Push
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Blog

¿Están las comunicaciones digitales de tu negocio preparadas para el Black Friday?

23 NOV. 2022
La imagen no se ha cargado correctamente
¿Están las comunicaciones digitales de tu negocio preparadas para el Black Friday?

¿Están las comunicaciones digitales de tu negocio preparadas para el Black Friday?

Las ventas digitales se disparan en la recta final del año como consecuencia de la celebración del black friday. Por tanto, es el momento ideal para que compruebes si los canales de comunicación de los que dispone tu firma son los más efectivos.

Ponte al día con aquellos que prefieren los clientes a la hora de contactar con tu empresa. Cuidar su experiencia es clave para que tu volumen de negocio se incremente en estas fechas.

Las ventas digitales baten récords en esta época

Desde la irrupción de la pandemia de coronavirus, las ventas online han vivido una tendencia al alza a nivel global, con mayores picos en los meses de noviembre y diciembre. Las ofertas y descuentos del viernes negro potencian las compras. Lo mismo sucede con los festejos navideños, que invitan a adquirir los más diversos regalos.

El año pasado se lograron récords históricos. Para empezar, durante la cyber week se realizaron compras por valor de 275 000 millones de dólares, lo que supuso un incremento del 2 % con respecto a 2020. Los expertos auguran que el gasto en 2022 subirá aproximadamente un 18 %.

La tendencia al alza fue aún más pronunciada en la Navidad de 2021. Las ventas digitales aumentaron cerca de un 11 % y, para este año, Deloitte augura un nuevo crecimiento del 13,5 %. Aunque esta previsión se refiere a Estados Unidos, puede extrapolarse a otros países para hacerse una idea del desarrollo de la inminente campaña.

Los canales con los que comunicarte de inmediato con tu clientela

Si deseas aprovechar el crecimiento de ventas que auguran los expertos, es conveniente que antes revises tu estrategia de comunicación. Asegúrate de que se adapta a las necesidades de tus clientes. En indigitall te proponemos estos canales entrantes:

    • WhatsApp Business API. Es el canal más utilizado. Te permite responder a los usuarios de manera rápida y automatizada.
    • Facebook. Se trata de habilitar en esta red social un chatbot que ofrezca respuestas de inmediato. Asimismo, hace recomendaciones, como la centrada en animar al público a suscribirse a la newsletter.
    • Notificaciones Push. Comunicaciones que llegan de forma rápida y directa a los clientes que previamente han aceptado la recepción de notificaciones. Avisa a tus clientes sobre promociones, ofertas, nuevos contenidos.. aplica retargeting para evitar el carrito abandonado etc..
    • Notificaciones Push App. Aumenta las interacciones con tus clientes y haz que tu app gane relevancia, aumentando el uso de la misma. 
    • Chat web. Su funcionamiento es similar al canal anterior, con la diferencia de que trabaja en tu página web. La atención que podrás prestar será similar a la que ofrecerías en una tienda física.
    • Chat App. Si has desarrollado una aplicación para tu compañía, solo necesitas añadir un chat. Contribuirá a la fidelización gracias a los mensajes personalizados
    • Mobile Wallet. Digitaliza tus tarjetas de fidelización incluyendo los colores de tu marca, incluyendo a través de esas tarjetas diferentes tipos de comunicación como promociones exclusivas  y personalizadas para cada tipo de cliente.

En indigitall también hemos desarrollado una solución omnicanal de customer journey que te resultará muy útil. Con ella, podrás atender a la totalidad de tu clientela independientemente del canal que emplees. La inteligencia artificial juega un papel clave a la hora de personalizar los mensajes y lograr que lleguen al usuario final  en el momento y en la forma adecuada.

En definitiva, saca el máximo partido a las fechas que se avecinan e incrementa tus ventas digitales con estas soluciones. Si precisas disponer de más información, no dudes en visitar nuestra web y seguirnos en LinkedIn. Contacta con nosotros y prueba la versión gratuita de nuestros diferentes productos

 

Related topics: Customer Journey Web Push Whatsapp Business API