Channels / SMS/RCS
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More about SMS and RCS
What does an SMS marketing platform need to text US phone numbers?
Business texts to US numbers need a registered brand and campaign, either 10DLC or toll-free, and approval takes days to weeks.
indigitall's support team sends the registration form and manages the submission.
A 10DLC registration asks for
the company's tax ID
a physical address
a live website
proof of how each person opted in
| Requirement | What it means |
|---|---|
| Documented opt-in | Each recipient agreed to receive texts, and you can show how |
| Brand in the first message | The first text names the business |
| Opt-out | STOP and UNSUBSCRIBE are honored at once, with a confirmation |
| Links | Public URL shorteners are not accepted; a branded domain is |
| Content | Sexual content, hate speech, alcohol, firearms, tobacco and vaping are not allowed |
How do you know whether an SMS was delivered, and why one fails?
With indigitall, every send leaves a trail.
- sendings
- CTR
- the message parts sent
CSV with device data
one row per message
- the carrier
- the status it returned (for example DELIVRD, delivered)
- the error description if there was one
- the number of parts
- whether it went out as transactional or marketing
That shows whether a problem sits with one carrier or with the message itself.
| What happens | Where you see it | What to know |
|---|---|---|
| Failures cluster on one carrier | The carrier and error description of each message | Comparing carriers tells you whether the problem is the list or the route |
| Messages to US numbers are blocked | The delivery status | Business texts to US numbers need a registered brand and campaign |
| Few clicks on links | The clicks of each message | A short link on the brand's own domain looks more trustworthy than a generic one |
FAQs: SMS and RCS marketing with indigitall
What do you need to send RCS messages, and what happens if a phone does not support it?
RCS messages arrive in the phone's default messaging app, on Android and iPhone, as long as the device, the operating system, the carrier, the region and the user's settings allow it and there is an internet connection. If RCS is not available for a recipient, indigitall sends the message as SMS automatically. RCS shows the brand's verified logo, images and buttons.
Why does one text message count as several?
Because a single SMS holds 160 characters. With emojis and other special characters the limit drops to 70, and a longer text is split into parts of 153 characters. In indigitall, the SMS statistics show how many parts each message used, so you can see which templates are being split and shorten them.
Can SMS links use the brand's own domain?
Yes. indigitall's branded link shortener works with your own domain: you point a subdomain to the shortener and indigitall finishes the setup. It works for SMS and for web and app chat, and the link's destination can be changed later. For US traffic it matters even more, because public shorteners are not accepted in 10DLC registration.
How do you keep customers from mistaking your texts for phishing?
With indigitall, a few signals help. In RCS, the message arrives with the brand's logo and name verified, so customers see who is writing before they open it. In SMS, the brand name in the first message and short links on the brand's own domain make the text recognizable as legitimate, and a clear STOP option shows it respects the reader.