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Push Notification Software: The Ultimate Guide
Push Notification Software: The Ultimate Guide
Omnichannel vs Multichannel: Choose the Ideal Strategy
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What is RCS Marketing?: Everything You Need to Know
What is RCS Marketing?: Everything You Need to Know
Push Notifications vs. SMS: What You Need to Know
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The Future of Healthcare Marketing: An Essential Guide to Omnichannel Excellence
The Future of Healthcare Marketing: An Essential Guide to Omnichannel Excellence
Omnichannel Marketing Automation: What You Need to Know
Omnichannel Marketing Automation: What You Need to Know
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indigitall turns WhatsApp into a full commerce and service channel, not a broadcast list. Discovery, reorders, booking, payment, and support, all in one thread. Connected to your systems via MCP, with AI agent handoff built in.
G2 is the world's largest B2B software review platform, with 90 million verified reviews. This ranking was earned from customers running WhatsApp on indigitall every day, not from analysts.
Top-ranked for WhatsApp Marketing on the G2 Europe Regional Grid, by verified customer rating.
Recognized for WhatsApp Marketing across global, EMEA, and European markets.
Earned across 8 categories: WhatsApp Marketing, AI Chatbots, Push, SMS, and more.
Highest usability score in the category: teams launch WhatsApp without heavy IT.
Top-rated for WhatsApp Marketing in Europe and Latin America, on two separate G2 Regional Grids.
Anyone can send a WhatsApp template. indigitall is what you build when WhatsApp needs to sell, serve, and convert, not just notify.
Native in-chat forms for lead generation, applications, bookings, and CSAT, completed entirely inside WhatsApp. No redirect to a web form. No drop-off between the message and the action.
Turn a Meta ad into a conversation. A customer taps the ad and lands directly in a WhatsApp thread with your AI agent, one of the highest-ROI funnel entry points available.
Product discovery, catalog browsing, one-tap reorder, and checkout, all in the thread. From the first product view to the post-purchase support message, the entire transaction happens in one place.
An AI agent handles the routine (reorders, FAQs, booking changes) and hands off to a live agent with full context when judgment is required. The customer never repeats themselves.
Send transactional alerts, promotional campaigns, and personalized offers to segmented audiences, triggered by behavior, not a calendar. Personalized at the profile level, delivered at scale.
Every WhatsApp conversation lives inside the indigitall Contact Center alongside every other channel. Agents see the full customer history. Nothing falls into a separate inbox.
Pick a journey and watch it play out the way your customer would experience it: discovery, decision, payment, and support, without ever leaving the conversation.
The same WhatsApp foundation (discovery, transactions, support, and AI handoff) shaped to what each sector needs. These are results indigitall customers are seeing in production.
Confirm, reschedule, and answer patient questions, escalating to clinical staff only when it's genuinely needed.
Product discovery, cart, checkout, and one-tap reorder. The entire purchase happens inside one thread.
Take orders, manage reservations, and answer allergen questions, without a single phone call.
Booking, check-in, itinerary changes, and loyalty, handled the moment the customer asks.
Onboarding, balance and card actions, and fraud checks, securely, inside an encrypted thread.
Tickets, access, and fan engagement, at the scale of a matchday, answered in real time.
Metrics from indigitall customers in production. Your numbers will depend on your volume, catalog, and channel mix.
Not pilots or projections: these are results from indigitall customers running WhatsApp every day.
The coffee brand turned WhatsApp into a standalone revenue channel: discovery, reorders, and support handled in-thread by the OmnIA Agent.
Patients now confirm, reschedule, and ask questions over WhatsApp instead of the phone lines. The OmnIA Agent handles the routine and routes to clinical staff only when it genuinely matters, cutting call volume in half while keeping a human in the loop where it counts.
A Madrid institution took tens of thousands of orders through WhatsApp: fast, personal, and rated by customers as highly as the pastries themselves.
Figures from indigitall customer deployments. Results vary by sector, volume, and use case.
Bring your use case. In one call we'll map it to what WhatsApp can actually do for your business, and show you what go-live looks like.
SUCCESS STORIES
Soporte al Cliente
I have been using indigitall for five years, and I can only recommend it to any marketing professional. It is a fundamental tool in our daily operations for communication and interaction with our entire audience.
Seguimiento de Pedidos
20%
Reduction in Customer Service Operating Costs
“indigitall’s platform has helped us to build a custom solution to increase the satisfaction and LTV through Whatsapp.”
Recordatorios de Citas
“The best thing about indigitall is the closeness; the person who talk to us are always there for what we need. The interface is very simple and user-friendly, which makes the work easier. It is a tool designed for the user.”
Marketing Promocional
"indigitall improved our customers' experience with the development of a powerful WhatsApp bot. Since we put it into production, calls to our customer service have decreased, and customer satisfaction increased by implementing this new service channel. Their support always resolves issues that arise quickly and effectively."
Autenticación Segura
See how Real Madrid and Atletico Madrid took advantage of indigitall's Whatsapp Chatbots to boost fan engagement and sales.
Encuestas de Satisfacción
"indigitall has enabled us to strengthen our company’s digital strategy, substantially improving the experience of our existing customers by establishing more personal, contextualized, and segmented communications through the digital web notifications platform."
Notificaciones de Pago
"Working with the Indigitall platform, especially Web Push, has been a highly valuable experience. Automated campaigns, retargeting, AI-based emails, and many other options allow for highly efficient, effective, and personalized communication through this platform. I highly recommend it."
Gestión de Eventos
"The truth is that we have been using it in the company where I work for the last 3-4 years, and the platform is very intelligible and adapts to our needs as a means of communication. It offers a fast service, and we have rarely detected errors. In that case, the indigitall team has resolved the problem very quickly."
Nutrición de Leads
"It increased the possibilities of interaction with my clients, opening new channels and new functionalities, which led to an incremental improvement in many business ratios."
CUSTOMER JOURNEY
Optimize your communications and marketing campaigns from a single platform. AI ensures maximum conversion rates through automation and personalized content on each user's favorite channels.
More about WhatsApp
With indigitall, WhatsApp is the channel for US customers who already use it and want to reply, book or confirm inside the message, while SMS and RCS and email carry the rest of the journey.
Pew Research Center's 2025 survey found that 32% of US adults say they ever use WhatsApp, so it reaches part of a US audience, not all of it.
Meta also does not currently deliver marketing template messages to US phone numbers, and that shapes what to plan.
| Channel | Best for in the US | Limit to know | Role in the journey |
|---|---|---|---|
| Two-way conversations with customers who already use it: confirming appointments, order updates, support and replies to ads | Needs opt-in; marketing templates are not delivered to US numbers; outside the 24-hour window only an approved template can be sent | First channel for customers who opted in and write first | |
| SMS and RCS | Alerts and codes to any phone number; RCS adds buttons, read receipts and typing indicators | SMS is one-way text with no buttons or catalog; RCS needs a compatible device and carrier | Fallback when there is no WhatsApp opt-in or the push notification was not opened |
| Long content: welcome series, cart recovery, recommendations and newsletters | The conversation does not happen inside the email | Content that needs space |
What each WhatsApp message costs depends on the template category and the country, and it is set in the indigitall proposal, not in a public rate card.
Inside the customer journey, SMS becomes the next step when a customer has not opted in to WhatsApp or has not opened the push notification.
It is not a fit if your plan is promotional WhatsApp campaigns to US numbers, because Meta does not deliver them today, or if most of your customers do not use WhatsApp.
Nor does it fit without a list of contacts who gave consent, or with a few hundred messages a month on one channel, where a standalone email tool is enough.
"I use indigitall in the call center environment, and I find that its entire setup was incredibly simple and easy to understand, which is a tremendous advantage. One of the features I appreciate the most is how it helps to better organize the WhatsApp chat process in the company, significantly contributing to keeping everything orderly."
Alfredo B. says on G2 that indigitall was simple to set up in a call center and keeps the company's WhatsApp chat process organized.
With indigitall, a WhatsApp Business number is registered from the console, using Meta's embedded signup:
The steps are in the number onboarding documentation, and Meta describes the technical side in its phone number registration guide.
| Requirement | What it involves | What usually delays it |
|---|---|---|
| Admin access to Meta | The Facebook account that administers your company's business portfolio starts the registration | Access held by another department or an agency |
| A number that receives SMS or calls | Meta sends a 6-digit code to it | An expired code: if 14 to 30 days pass without completing the verification, it has to be repeated |
| A number that is free of the WhatsApp app | If it is already registered in the app, that account must be deleted first; uninstalling the app or changing the SIM is not enough | Finding out on the day of registration |
| Meta business verification | An active website, a company email and documents that match the account data exactly | Data that does not match; Meta usually answers in 24 hours to 5 business days |
After registration the number stays in Pending status until indigitall support processes it, and without business verification the limit on new customers starts at 250 every 24 hours.
you keep the display name, the verification, the limits and the templates, but active threads and history do not migrate on their own.
indigitall is a Business Solution Provider and a Meta Business Partner, and business verification is documented step by step.
It is not a fit if nobody at your company can give you admin access to the Meta business portfolio, because registration cannot move forward without it, or if the number belongs to a personal phone with the WhatsApp app, which has to be released first.
"I like that indigitall is easy to handle and allows for implementing improvements. The initial setup was quite simple, both for creating users and for assigning queues."
Celia P. says on G2 that the initial setup was simple, including creating users and assigning queues, and that she uses indigitall to reach clients through WhatsApp.
With indigitall, WhatsApp templates are created in the console and sent to Meta for review, which is automatic: approval usually arrives within a few minutes to a couple of hours, and sometimes takes up to 24 hours.
Outside the 24-hour window you can only write with an approved template, so submit them with margin before each campaign.
The category Meta assigns decides how a template is approved and used, according to its template categorization guide.
| Category | What it is for | What breaks it |
|---|---|---|
| Utility | Specific or requested messages: order confirmation, delivery notice, appointment reminder | Promotional content mixed into the message |
| Marketing | Promotions, news, repurchase and cart recovery | Almost nothing: it is the broadest category, and Meta classifies mixed or unclear content here |
| Authentication | One-time codes only | Links, images or emojis |
Once approved, a template's category cannot be changed, and any change to the header, body, footer or buttons opens another review: if you need a different category, you create a new template.
The most common rejection causes, according to indigitall's template documentation, are
a badly written variable (it is written {{1}}, not [1])
a category that does not match the text
variables without context
content that breaks Meta's policy
If Meta recategorizes a utility template as marketing, you have 60 days to review and appeal the change in Meta's Business Support Home, and repeated use of the utility category for promotional content ends up limiting those sends: Meta's guide describes progressive restrictions that start with a warning.
For US numbers, marketing templates are not delivered today, so utility and authentication are the categories that matter there.
Disguising an offer as an order notice is not a fit: Meta treats all mixed content as marketing.
With indigitall, number quality is looked after before sending, because Meta calculates it from what recipients do over the last 7 days:
A low quality rating can keep a number at the initial limit of 250 distinct customers every 24 hours, according to the messaging limits documentation, and Meta's business policy allows it to limit or remove access for businesses that get very negative feedback or send unauthorized mass messages.
| What sinks quality | How to avoid it |
|---|---|
| Writing to people who opted out or never gave consent | Ask for explicit consent, offer opt-out with a quick-reply button and do not buy contact lists |
| Sending to invalid numbers | Remove numbers that often return delivery errors and validate the list every one or two months |
| Sending in the middle of the night or at odd hours | Concentrate sends in daytime hours |
| Messages about gambling, drugs or violence | Do not send them: Meta's filters are strict and can end in a permanent ban |
If the account is already restricted, the way forward is to open an "Account Quality and Policy Violations" case in Meta's direct support, from the business settings, as the guide to escalating issues to Meta explains.
indigitall cannot appeal business identity or content policy decisions on your behalf, which the account administrator has to start, but it manages the infrastructure and supplies the technical logs Meta asks for.
Sending practices are in the WhatsApp best practices.
This does not cover the categories Meta restricts by policy, such as alcohol or real-money gambling: there the obstacle is the policy, not the quality of the sends.
The WhatsApp Business Messaging Policy requires that people gave you their number and agreed to receive your messages, and that you honor opt-outs. With indigitall, consent is collected with a web checkbox, an SMS invitation, a QR code or a Click-to-WhatsApp ad, and customers opt out with a quick-reply button. See the Meta policy.
Not today. Meta states that WhatsApp does not currently deliver marketing template messages to users with US phone numbers. With indigitall you can still reach those customers with replies inside the 24-hour window and with utility and authentication templates, and use SMS or email for promotions.
The 24-hour window opens when a customer writes to you and renews with each new message from them. Inside it, indigitall lets you reply with free-form messages; outside it, you can only send a template approved by Meta, and the customer's reply opens a new window. Meta describes this in its service messages documentation.
Yes. With indigitall, WhatsApp chats arrive in the Contact Center, where agents work from one panel and can route the ongoing chat to another agent or department. When a person is needed, the AI agent passes the conversation over with its full context. See the agent panel documentation.
With the official API, messages go out from the company's number, not from each employee's phone. With indigitall, agents answer from the Contact Center, where the conversation stays with the company, can be transferred to another person or to a bot, and does not depend on one person's device.
With indigitall, a clinic sends the reminder as a template with quick-reply buttons, so patients can confirm or ask to reschedule in one tap. The reply opens a 24-hour window, and an AI agent or a staff member can answer in the same thread. Check first that your patients use WhatsApp. See indigitall for healthcare.
Yes. With indigitall you can send the code by WhatsApp using a Meta authentication template, which carries a copy-code button and does not allow links, images or emojis. If the customer does not use WhatsApp or has not opted in, SMS steps in as the fallback step of the same journey.
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