Channels / Email
Email Campaigns that
Drive Engagement, Conversions
& Customer Loyalty
Powering millions of omnichannel interactions every single month.
CUSTOMER JOURNEY
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More about email
What do you need to set up for good email deliverability?
- 1With indigitall, each client sends from its own dedicated IP, so its reputation depends only on its own history, not on other senders.
- 2Before the first send, the support team shares the DKIM, SPF and domain ownership token values, and you add them to your DNS.
- 3Then the IP is warmed up gradually, starting with your most engaged users.
| Step | What you do | What to know |
|---|---|---|
| Authenticate the domain | Add the DKIM, SPF and ownership token values to your DNS | Gmail and Yahoo require SPF and DKIM from senders of more than 5,000 emails a day |
| Warm up the IP | About 5,000 emails on day one and roughly 20% more each day | It usually takes 2 to 6 weeks; after more than 15 days without sending, the IP needs warming again |
| Make unsubscribing easy | A visible unsubscribe link in every email | Gmail and Yahoo also expect a spam rate below 0.10% |
| Show your logo in the inbox | BIMI, with DMARC at quarantine or reject and a VMC | Gmail, Yahoo and Apple Mail show it, among others; Outlook does not |
How do you keep an email list clean?
indigitall validates every address automatically: it checks the syntax, the health of the domain and test prefixes such as test@.
An address that hard bounces is marked not valid at the first failure, and one that piles up three soft bounces is too.
Advanced validation, which catches nonexistent, disposable and spam-trap addresses, is optional and turned on by the support team.
| Signal | What indigitall does | What to do |
|---|---|---|
| Hard bounce | Marks the address not valid and blocks later sends | Keep hard bounces below 0.5% |
| Spam complaint or earlier unsubscribe | Blocks the send before it goes out | Clean bounces and unsubscribes from your lists after every campaign |
FAQs: email marketing with indigitall
When should you stop emailing inactive subscribers?
indigitall's email best practices recommend that you consider removing contacts who have not engaged with any of the last five campaigns. Low engagement hurts the sender's reputation, and AI filters at mailbox providers can turn it into soft bounces. During an IP warm-up it matters even more: the first sends should go to the most engaged users.
Can you design an email without knowing HTML?
Yes. indigitall's email builder lets you drag and drop text, images, buttons and columns, with desktop and mobile views. If you prefer code, you can use the HTML editor or upload a file. Keep the HTML under 100 KB, because Gmail clips messages larger than 102 KB.
Can you add attachments and a legal footer to emails?
Yes. When you set up a campaign in indigitall, you can upload attachments and choose an HTML footer, which the support team can create for you. Emails are also personalized with variables, such as each contact's name, that come from a CSV or from your customer fields.
Why is an email open rate not exact?
Because an open is an estimate: image blocking, Apple Mail's privacy protection and security scanners can hide real opens or count opens that are not real. That is why, in indigitall, the most reliable signal is the click, tracked on the email's standard links. Delivered means accepted by the receiving server, not necessarily placed in the inbox.