Use Cases
Suggesting ideas and strategies to develop your marketing actions
Advantages of using web push in the education sector
The education sector has in web push notifications a magnificent tool to offer students all kinds of resources. Find out why we bet so decisively on this alternative. Use cases of web push in the education sector It is important to start by clarifying that the following web push use cases are a clear example of how the reach of an educational center’s website can be improved. Everything is to achieve more conversions, greater loyalty and a commitment to your proposal. Sending media files Any student will open a video or audio file first, since it will be easier for them to continue learning or specializing in the subject they are studying. For this reason, you have to create customized content for your customers that is interesting and that invites them to learn about your entire offer, a specific promotion or other details related to your activity. The reminder of an abandoned shopping cart It is possible that you have analyzed what the abandonment rate is in your business and that the figure is not too positive. You should know that the purchase is not always interrupted due to lack of interest and that there are specific situations that can cause abandonment. To prevent that sale from being permanently lost, nothing better than sending a notification with a direct link to the abandoned shopping cart. This way you will show your concern about what happened and you will get the purchase to be made. Direct promotion Surely throughout the year you have several important dates in which sales go up or down. This type of notification allows you to balance income and, especially, to promote your new courses effectively. Simply include a link to a section of your website where you explain, in more detail, what your proposal consists of. That is, your website should not be limited to being static, quite the opposite. The more you interact with the potential client, the more options you have to offer a more complete attention. Important messages for students You must announce when you are going to hold some type of event or when you are going to renovate your facilities, to name two examples. The goal is to ensure that any student knows when to go, or not, to your center. You will avoid inconvenience or you will be able to announce more easily any type of activity that you have to carry out. Reminders of what you have learned You can include links to a level test or to small exams that confirm that the student remembers what they learned during their course. Everything will depend on the educational level of your business, but it is always positive to show that concern for your students.indigitall believes that education is one of the most important market niches and that each proposal must be promoted appropriately. Contact us and try our services for free. Surely your customers will greatly appreciate the gesture of wanting to automate your business and adapt it to the latest trends.
Web Push in the media and entertainment industry
The media and entertainment sector demands that you have to adapt, as soon as possible, to the trends that are emerging. Not surprisingly, the pandemic caused a change in consumer behavior that you have to include in your promotional proposals. We tell you about the two types of notifications that can help you. Use cases with web push in the media and entertainment sector The following use cases with web push in this market niche will allow you to create a more modern strategy according to the tastes of your audience. Media content You have to draw attention to what you sell. Creating notifications for your website in video format is a success. A small preview of a concert or show can be enough to generate more interest and that it ends in a conversion. Offers and promotions If a client has been to a show that you have organized, you can remind them of the rest of your agenda with a message and, of course, with a small discount as a thank you for the trust they have placed in you. If you personalize each message, you will cause a pleasant feeling and the long-awaited loyalty. One notification every two days It is not about insisting or being heavy, rather about suggesting and inviting the purchase. It is recommended to send these messages at least 72 hours before each event, as a final reminder. Take advantage of these last days to offer the aforementioned discount. Some examples of in app push notifications Your business app should not be used exclusively to purchase a product or service. It must also be a point of union with your clients. To do this, the following is recommended. Generate welcome messages with an offer Thus, you will be able to create an added value that invites you to continue using the application in the future. A discount code for the first purchase is always appreciated. It will be a great way to know the tastes of each client to design future campaigns. Invites to consult specific contents You can base yourself on the type of purchase made by the client in the past to let him know the proposals that best fit his tastes. Having all the information about what you do makes your client an essential part of your activity. Design specific campaigns for app users Better if they have a certain duration and if they are options related to the client’s previous purchases. It’s hard to resist a discount, so you’ll achieve your goal of increasing your conversion rate. At the same time, you will make your application essential and that balance point between your website and your customers. Contact us. indigitall offers you the option to try our services for free. We help you choose the most suitable for your company in the media and entertainment sector. Adapt it to new trends and enjoy the result. You will greatly improve the experience of your audience and you will see how each campaign is more successful than the previous one.
SMS and Mobile Wallet in the travel sector: what you need to know
The use of SMS and the mobile wallet is very useful for the travel sector. They are two essential tools for sending information or promotions, among other uses. Thanks to them, you will be able to reach more customers and achieve a wide variety of benefits. indigitall explains below what both channels do for you.Uses of SMS and mobile wallet The messages to the mobile phone have great versatility. With them you have the possibility of notifying changes in a travel itinerary. For example, if a flight has been delayed, your customer will know instantly. You will receive all the data in real time and without any delay. Another use that you can give it is to share personal access codes or boarding passes. The information sent is based on the actions of the client and is sent without the possibility of copying by third parties. In this way, security and privacy are maintained at all times. In addition, you add value to the user by giving them essential data without which they cannot act. As for the mobile wallet, it allows you to communicate directly. You easily inform the user about discounts, promotions or details of a payment. The shipments are automatically stored on the device, which gives the person freedom to use them when they see fit. For example, if you are going to travel in the next few days, you can get a discount on the price of accommodation.Most outstanding benefits The mobile wallet gives you the possibility to digitize loyalty cards. They are available to the user, who can use them at any time and place. Thus, you show him that he can count on your brand wherever he is. In addition, you give them access to all the information they need, such as the points they have accumulated or discount coupons. It is a customizable solution through push notifications, something essential so that your brand’s colors or logo are always present. Another important aspect is implementation. The process is quick and easy, as it only takes two hours. This allows you to enjoy this new communication channel almost instantly. As for the SMS, its main benefit is the immediacy of the communications, which are direct. The message arrives at the right time and always provides valuable information. It also helps you to differentiate yourself from your competition because it is not a very exploited channel and this provokes curiosity in the user. When listening to the sound of your mobile, you can not help but check what is happening. In short, thanks to SMS and the mobile wallet you reach your audience quickly and effectively. You send him valuable information that helps him on his journey. Whether it’s a delay or a change in the itinerary, you contribute to improve their experience. And if you want to try this technology, we are experts. We carry out an agile implementation and completely adapted to the characteristics of your business. Discover our free demo!
Web Push in Retail
Digital channels have become a great tool for the retail sector to connect with their audience. To establish effective communication, web push notifications can become more than necessary. Push customer journeys: benefits A strategic step to bring the brand closer to customers is to use websites and applications, without forgetting push notifications. One of the goals of these messages is to reduce the tendency of abandoned carts by the customer and help retargeting. If you are interested in online marketing topics like these, we invite you to subscribe to our indigitall website and discover our services. Segmented communications In cases where the user abandons the shopping cart, the most efficient push messages can be”the order is in progress”, or”I have just processed your order”. They are messages aimed at reactivating the purchase. We can use the in app push or web channels, which are slightly different, since the first is used if the customer is on a PC and the second if the purchase is from a mobile phone. When the user abandons the shopping cart, the most efficient push messages can be”enjoy free delivery finishing the purchase within two hours” or”hurry up, this promotion ends in 24 hours”. Both web push and push app notifications are essential for retargeting actions, either through notifications in the browser(for mobile and desktop) and for the app, respectively. Geolocated communications Attracting the customer to the point of sale is one of the great objectives of retail. But how can technology help us? At indigitall we recommend the use of geolocated communications. Once we know where they are, we can program very precise and personalized actions, through push messages. For example: Offer them a discount or a promotion when the customer passes by a store. Announce openings of new stores in a specific area or neighborhood. In shopping malls, we can notify the customer that we are there and what we offer. Remind the user that they have a digital abandoned cart when they pass near an establishment. Use of the mobile wallet The Mobile Wallet allows you to send messages to promote the brand and boost sales: the user only needs to scan a QR code and press the button that adds the new card in the Wallet. From that moment, the company can send notifications while the user will store them in the Wallet for future use. The mobile wallet can provide many benefits to online marketing in the retail sector without technical development: Full availability for customers: available at all times. Digital loyalty cards: support for environmental commitment. Reactivate the relationship with your customers and sell more: strengthen communication with the customer and increase revenue. Capture the audience at the point of sale: build loyalty to your target audience. Unlimited shipping: No monthly limits. In short, the retail sector can find multiple benefits in the use of mobile wallet and push notifications. If you want to know how to install it in your business, you can follow us on our social networks, or try a demo of our product, totally free.
SMS for the food and beverage sector
The benefits with SMS to promote your business in the food and beverage sector are multiple. For this reason, we consider it essential to organize this information and show you the usefulness of this effective tool. How are SMS used in the food and beverage industry? Sending direct messages to your end customers is part of what is known as outbound channels. Your customer accesses your website or your application to check your offer and choose the products to buy. This journey, which is called the customer journey, sometimes does not become a purchase due to doubts or questions about the process. It is precisely at that moment when you should send a text message asking why it is happening and encouraging them to contact customer service in case of doubt.It is also possible to send a message that confirms the purchase and includes everything necessary to identify the order number and the corresponding tracking number. Now, after these first two examples, there are other advantages that deserve their own section and that confirm that you are facing an ideal option to promote your offer.The undoubted benefits with SMS to promote the sale of food and drink The first step would be the possibility of creating customized campaigns for each customer and sending specific offers. This will keep your company in mind. Also, an SMS has a shorter length than a traditional email. Perhaps this is the key that guarantees that 95% of received messages are opened. In two sentences you must condense all the information, which forces you to be more direct and prevents the end customer from getting bored reading a promotion that they are not interested in.When an offer link is included in the SMS, it is much more likely that it will end up being a conversion. Mainly, because they avoid having to enter your website, search for what they want and buy it. The customization options for each message even allow you to include the name of the person, which directly affects the personalization of your proposal. But if this tool is so reliable for something, and now more than ever, it is because it offers the freedom to receive, or not, these messages and without having to fill out a survey or form. indigitall is clear about the benefits of SMS for this sector. We invite you to contact us and try the free version of our services. We will advise you personally and we will put at your disposal the experience of our team of professionals. You will see how your campaigns reach further and become a suitable way to increase your sales. The results will not be long in coming. Trust our proposal and start a new commercial stage. You will notice the difference from the first moment.
The advantages of SMS for the consumer goods sector
The consumer goods sector is experiencing a golden age, but at the same time it is complicated. The competition is enormous and making a difference is becoming more and more complicated. This situation has caused us to think about how to mitigate the effects of this constant struggle for conversion and to gain a foothold in the market. Thus, we review some successful examples that can serve as inspiration. Use cases with SMS in the consumer goods sectorIf your business belongs to the consumer goods sector, everything will depend on your market niche and how you plan to adapt to the demands of your potential audience. An appliance store Exactly the same thought of an appliance store that verified that its promotional email campaigns did not offer the expected results. This caused them to be encouraged to send messages with direct promotions of televisions, electronic devices and specific appliances, always taking into account the previous purchases of each client. The objective was to achieve, in two sentences, to offer a complementary product to the one purchased. Likewise, they were invited to go to the store to see the product and to receive the pertinent explanations of each model. Without a doubt, the campaign was a complete success and sales increased significantly. A pizzeria This idea originated in the United States. The customer received an SMS in which he was offered a full pizza for 10 dollars when its price in the store is around 20. This promotion was carried out on days with few sales and to all customers. The result was$9 revenue per pizza and, of course, hundreds of orders. A car brand There are two variants in this section. The first consists of the dealership sending an SMS to a customer who bought a car some time ago with the intention that he discover and test a new model. The second is to announce the promotions of the company’s workshops to change the tires or carry out the corresponding revisions. Between the direct offer and the reminder is the key to success. A furniture and decoration store A famous company decided to send an SMS to its more than 40,000 customers in a Spanish city. Nearly 4,000 took advantage of the offer received in the indicated period. The increase in the level of sales was immediate and, in addition, the gesture and the commitment to such a direct and easy-to-enjoy promotion were appreciated. If you work in the consumer goods sector, we encourage you to subscribe to the indigitall Linkedin profile. Our goal is to share quality content that helps you sell more than ever. Trust our experience and review our way of adapting to your most specific needs. Surely it won’t be long before you find a proposal that will help you boost your income and, above all, reach your customers more directly and efficiently. You will turn your business into a more prosperous one.
What do inApp messages and app push notifications offer to the consumer goods sector?
The consumer goods sector can reach its audience with ease. By using inApp or push notifications, you increase the productivity of your applications. And all thanks to the valuable information that you can provide users with great simplicity. We show you the benefits of both solutions below. How to take advantage of inApp messages and app push InApp messages allow you to communicate while users are in your app. One way to take advantage of them is to launch discounts. For example, if you sell perfumes, you can carry out a campaign based on the season. Thanks to this solution, you show personalized or generic offers to your audience, which will bring you a greater return.It is also possible to use it for the continuous improvement of the application. This is done with a banner asking to rate the app and enter comments. Not all users will respond, but a significant number will. If there is any problem, you will solve it easily. Perhaps the loading time is too slow, something that you will end up knowing thanks to this use.App push messages are displayed when the user is using their mobile device. They are an effective way to send reminders related to your store. For example, if you sell clothing, you’ll be able to report on any new trends or collections you’re marketing. The public will find out in a simple and non-intrusive way, just by looking at their phone screen.Another use is to send exclusive and personalized offers. These are messages with a higher opening rate, since they include the user’s name. In addition, an attractive accompanying text helps you achieve the best results. The most important benefits For starters, app push notifications deliver immediate and direct information. They are a form of communication that does not require the use of the application. This allows you to send relevant data without obstacles and in a place as visible as a mobile screen. Likewise, the user has the possibility of accessing the app by touching the message box.Thus, you manage to increase sales of the products or services that interest you the most. By sending messages with what users want, you encourage them to end up buying.Using inApp messages and app push notifications, you can target a geolocated audience, something that helps you increase sales in a certain area. They are also useful for improving the consistency of the brand, which will be easier for users to recognize. They are even beneficial for increasing the time spent on your app.In short, the consumer goods sector has two new allies. inApp messages and push app notifications reach your users directly and without obstacles. If you want to start using them, we take care of carrying out an implementation adapted to your needs. Discover our demo!
SMS for Retail
The retail sector frequently uses SMS communications to establish contact with customers. It is a very effective way to impact them and, moreover, immediately. indigitall offers you some keys so that your company can enjoy the benefits of an option that is currently widely accepted. These are the main uses of the SMS for retail sector Businesses belonging to the retail sector have known how to take advantage of the messages that are sent to mobile phones. For some years now, SMS use cases have been as diverse as they are successful. In this article we compile some of the main ones. 1. Notice of rebates and sales promotions This channel allows you to notify when the sales period begins or on which dates customers will be able to benefit from sales promotions. It can also refer to discounts with which you want to reward a certain number of customers for their loyalty. That is the case of vip sales, such as those that are based on an advance of the sales. 2. Invitation to an event When an establishment presents a new product or celebrates an event, such as an anniversary, it usually invites its customers by SMS. It is enough to indicate the time and the reason for the celebration to inform the public that they can attend the event. 3. Appointment reminder Making sure that the client will not miss an appointment set in advance is easier through this means of communication. It will be enough to send him a message one or several days before the event as a reminder. 4. Generate quality traffic to the website The SMS may include a link that redirects to the business website. This is quality traffic, since they are already a client of the company or have had contact with it. You can also add, for example, a discount code. 5. Avoid abandoned carts If a customer has added one or more products to their cart and has not completed the purchase, it is time to encourage them to do so. It can be achieved just by reminding them or telling them about a discount that is tempting. 6. Make use of retargeting When customers visit an online store for the first time, they do not always make a purchase. It is necessary to insist on visiting it again and they can decide to formalize the order. An SMS can be crucial, especially if it includes an offer or the promise of free shipping. 7. Report the arrival of an order It is used when a person makes a purchase online and requests to pick it up at the physical store. The message that will arrive on your mobile will let you know that your order is available for you. These options are just a sample of the use given to SMS communications in the retail sector. If you want more information, visit the indigitall website and discover our services. Contact us and follow us on LinkedIn so you don’t miss our news!
