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¿Están las comunicaciones digitales de tu negocio preparadas para el Black Friday?

    09 DEC. 2022
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    ¿Están las comunicaciones digitales de tu negocio preparadas para el Black Friday?

    ¿Están las comunicaciones digitales de tu negocio preparadas para el Black Friday?

    Las ventas digitales se disparan en la recta final del año como consecuencia de la celebración del black friday. Por tanto, es el momento ideal para que compruebes si los canales de comunicación de los que dispone tu firma son los más efectivos.

    Ponte al día con aquellos que prefieren los clientes a la hora de contactar con tu empresa. Cuidar su experiencia es clave para que tu volumen de negocio se incremente en estas fechas.

    Las ventas digitales baten récords en esta época

    Desde la irrupción de la pandemia de coronavirus, las ventas online han vivido una tendencia al alza a nivel global, con mayores picos en los meses de noviembre y diciembre. Las ofertas y descuentos del viernes negro potencian las compras. Lo mismo sucede con los festejos navideños, que invitan a adquirir los más diversos regalos.

    El año pasado se lograron récords históricos. Para empezar, durante la cyber week se realizaron compras por valor de 275 000 millones de dólares, lo que supuso un incremento del 2 % con respecto a 2020. Los expertos auguran que el gasto en 2022 subirá aproximadamente un 18 %.

    La tendencia al alza fue aún más pronunciada en la Navidad de 2021. Las ventas digitales aumentaron cerca de un 11 % y, para este año, Deloitte augura un nuevo crecimiento del 13,5 %. Aunque esta previsión se refiere a Estados Unidos, puede extrapolarse a otros países para hacerse una idea del desarrollo de la inminente campaña.

    Los canales con los que comunicarte de inmediato con tu clientela

    Si deseas aprovechar el crecimiento de ventas que auguran los expertos, es conveniente que antes revises tu estrategia de comunicación. Asegúrate de que se adapta a las necesidades de tus clientes. En indigitall te proponemos estos canales entrantes:

      • WhatsApp Business API. Es el canal más utilizado. Te permite responder a los usuarios de manera rápida y automatizada.
      • Facebook. Se trata de habilitar en esta red social un chatbot que ofrezca respuestas de inmediato. Asimismo, hace recomendaciones, como la centrada en animar al público a suscribirse a la newsletter.
      • Notificaciones Push. Comunicaciones que llegan de forma rápida y directa a los clientes que previamente han aceptado la recepción de notificaciones. Avisa a tus clientes sobre promociones, ofertas, nuevos contenidos.. aplica retargeting para evitar el carrito abandonado etc..
      • Notificaciones Push App. Aumenta las interacciones con tus clientes y haz que tu app gane relevancia, aumentando el uso de la misma. 
      • Chat web. Su funcionamiento es similar al canal anterior, con la diferencia de que trabaja en tu página web. La atención que podrás prestar será similar a la que ofrecerías en una tienda física.
      • Chat App. Si has desarrollado una aplicación para tu compañía, solo necesitas añadir un chat. Contribuirá a la fidelización gracias a los mensajes personalizados
      • Mobile Wallet. Digitaliza tus tarjetas de fidelización incluyendo los colores de tu marca, incluyendo a través de esas tarjetas diferentes tipos de comunicación como promociones exclusivas  y personalizadas para cada tipo de cliente.

    En indigitall también hemos desarrollado una solución omnicanal de customer journey que te resultará muy útil. Con ella, podrás atender a la totalidad de tu clientela independientemente del canal que emplees. La inteligencia artificial juega un papel clave a la hora de personalizar los mensajes y lograr que lleguen al usuario final  en el momento y en la forma adecuada.

    En definitiva, saca el máximo partido a las fechas que se avecinan e incrementa tus ventas digitales con estas soluciones. Si precisas disponer de más información, no dudes en visitar nuestra web y seguirnos en LinkedIn. Contacta con nosotros y prueba la versión gratuita de nuestros diferentes productos

     

    Related topics: Customer Journey Web Push Whatsapp Business API

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    Are your business digital communications ready for Black Friday?

      09 DEC. 2022
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      Are your business digital communications ready for Black Friday?

      Digital sales skyrocket in the final stretch of the year as a result of the celebration of black friday. Therefore, it is the ideal time for you to check if the communication channels available to your firm are the most effective.

      Get up to date with those that customers prefer when contacting your company. Taking care of their experience is key for your business volume to increase on these dates.

      Digital sales break records at this time

      Since the outbreak of the coronavirus pandemic, online sales have experienced an upward trend globally, with the highest peaks in the months of November and December. Black Friday deals and discounts boost shopping. The same happens with the Christmas festivities, which invite you to buy the most diverse gifts.

      Historical records were achieved last year. To begin with, during cyber week purchases worth 275 billion dollars were made, which represented an increase of 2% compared to 2020. Experts predict that spending in 2022 will rise approximately 18%.

      The upward trend was even more pronounced in Christmas 2021. Digital sales increased by close to 11% and, for this year, Deloitte predicts a new growth of 13.5%. Although this forecast refers to the United States, it can be extrapolated to other countries to get an idea of ​​the development of the imminent campaign.

      The channels with which to communicate immediately with your client

      If you want to take advantage of the sales growth predicted by the experts, you should first review your communication strategy. Make sure it suits the needs of your customers. At indigitall we propose these incoming channels:

      • WhatsApp Business API. It is the most used channel. It allows you to respond to users quickly and automatically.
      • Facebook. It is about enabling a chatbot in this social network that offers answers immediately. It also makes recommendations, such as the one focused on encouraging the public to subscribe to the newsletter.
      • Push Notifications. Communications that arrive quickly and directly to customers who have previously agreed to receive notifications. Notify your customers about promotions, offers, new content… apply retargeting to avoid abandoned carts, etc.
      • Push App Notifications. Increase interactions with your customers and make your app more relevant, increasing its use.
      • Web chat. Its operation is similar to the previous channel, with the difference that it works on your website. The service you can provide will be similar to what you would offer in a physical store.
      • Chat App. If you have developed an application for your company, you only need to add a chat. You will contribute to loyalty thanks to personalized messages
      • Mobile wallet. Digitize your loyalty cards including the colors of your brand, including through these cards different types of communication such as exclusive and personalized promotions for each type of customer.

      At indigitall we have also developed an omnichannel customer journey solution that will be very useful for you. With it, you will be able to serve all of your customers regardless of the channel you use. Artificial intelligence plays a key role in personalizing messages and getting them to the end user at the right time and in the right way.

      In short, make the most of the upcoming dates and increase your digital sales with these solutions. If you need more information, do not hesitate to visit our website and follow us on LinkedIn. Contact us and try the free version of our different products.

      Related topics: Customer Journey Web Push Whatsapp Business API

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      Salesforce Marketing Cloud & indigitall -CRM número um do mundo

        06 OCT. 2022
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        Salesforce Marketing Cloud & indigitall -CRM número um do mundo

        Melhore #1CRM do mundo com novos canais digitais para taxas de conversão mais altas

         
        Related topics: Inteligência Artificial Marketing Web Push
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        A indigitall precisa das informações de contato que você nos fornece para entrar em contato com você sobre nossos produtos e serviços. Você pode cancelar a assinatura dessas comunicações a qualquer momento. Para obter informações sobre como cancelar a inscrição, bem como nossas práticas de privacidade e nosso compromisso de proteger sua privacidade, consulte nossa Política de Privacidade.
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        Salesforce Marketing Cloud & indigitall – Numero mondiale 1 crm

          06 OCT. 2022
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          Salesforce Marketing Cloud & indigitall – Numero mondiale 1 crm

          Migliora il CRM n. 1 al mondo con nuovi canali digitali per risultati di conversione più elevati

          Related topics: Intelligenza Artificiale Marketing Web Push
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          Salesforce Marketing Cloud & indigitall -CRM Número 1 del mundo

            13 OCT. 2022
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            Salesforce Marketing Cloud & indigitall -CRM Número 1 del mundo

            Incluye nuevos canales de comunicación en el CRM #1 del mundo para obtener tasas de conversión más altas.

            Related topics: Inteligencia Artificial Marketing Web Push
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            Salesforce Marketing Cloud & indigitall

              06 OCT. 2022
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              Salesforce Marketing Cloud & indigitall

              Enhance the world’s #1 CRM with new digital channels for higher conversion rates

              Related topics: Artificial Intelligence Marketing Web Push
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              HubSpot & indigitall. Realizza una comunicazione omnicanale

                06 OCT. 2022
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                HubSpot & indigitall. Realizza una comunicazione omnicanale

                HubSpot & indigitall. Realizza una comunicazione omnicanale con il servizio Web push & App push,

                Related topics: Intelligenza Artificiale Marketing Web Push
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                indigitall ha bisogno delle informazioni di contatto che ci fornisci per metterti in contatto con te in merito ai nostri prodotti e servizi. Puoi annullare l’iscrizione a queste comunicazioni in qualsiasi momento. Per informazioni su come annullare l’iscrizione, nonché sulle nostre pratiche sulla privacy e sul nostro impegno a proteggere la tua privacy, consulta la nostra Informativa sulla privacy.
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                HubSpot & indigitall. Comunicación omnicanal en una sola plataforma

                  06 OCT. 2022
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                  HubSpot & indigitall. Comunicación omnicanal en una sola plataforma

                  Consigue una comunicación omnicanal con el servicio Web Push y App Push 

                  Related topics: Web Push
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                  indigitall necesita la información de contacto que nos proporciona para comunicarnos con usted acerca de nuestros productos y servicios. Puede darse de baja de estas comunicaciones en cualquier momento. Para obtener información sobre cómo darse de baja, así como nuestras prácticas de privacidad y nuestro compromiso de proteger su privacidad, consulte nuestra Política de privacidad.
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                  HubSpot & indigitall. Get an omnichannel communication.

                    06 OCT. 2022
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                    HubSpot & indigitall. Get an omnichannel communication.

                    Get an omnichannel communication with Web Push and App Push Services.

                    Related topics: Web Push
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                    How to send more effective in-app messages?

                      21 NOV. 2022
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                      How to send more effective in-app messages?

                      In-app messages allow you to get closer to your customers, which is very interesting to enhance your brand and generate a better experience. However, you should know how to make the most of this tool to get the best results. For this reason, at indigitall we want to let you know what the most important details to consider.

                      More effective messages

                      Communicating with your customers or those who can be is essential for any modern business. It allows you to know their concerns, problems, proposals, or interests, as well as generate a positive experience. For this reason, you must make the most of messages, especially within an app. In this way, you will get the answer you are looking for.

                      With in-app messages, you start communication from the first moment, since when the user opens the application, they find this type of message. Inside you can place the text that interests you the most, such as one that generates engagement. In addition, you have several formats at your fingertips to cause the impact you have in mind.

                      The indigitall platform helps you easily design messages. This will allow you to report a new product, provide help, send discount coupons, or offers. In this way, you can adapt the message completely to the campaign you are looking to develop. Likewise, it will be in operation for as long as you want, and you will have the possibility of segmenting your shipment.

                      In addition, the messages within the in-app are configured in a few minutes, since the platform itself provides you with the options you need. From message design to image placement or segmentation, it gives you all the control you need. Consequently, it will not cost you too much to launch that campaign that you have been planning for so long.

                      How to make the process more effective?

                      You will be able to launch personalized events based on user attributes, which will make it easier for you to develop very specific campaigns, which will be more effective. Thus, you can reach very specific customers, such as those who are more likely to become loyal. In that sense, the possibilities that you have at your fingertips are almost unlimited and adapt to your needs.

                      Therefore, in-app messaging can be a powerful tool to support your marketing campaigns. By being based on data obtained directly from users and customers, they will increase their effectiveness, since you know who to contact and what is the most effective way.

                      In conclusion, messages within in-app are the solution that makes it easier for you to reach the public that interests you in a more effective way. If you want to make the most of them, at indigitall we have the most appropriate tools to generate relevant conversations that have a direct and beneficial impact on the development of your business. Contact us and request a trial version!

                      Related topics: in app Marketing