Lead Generation in E-commerce: Key Strategies

If you’re here, it’s because you have an E-commerce business and you’re interested in knowing how you can increase your lead generation. You probably already understand how important they are for keeping your company afloat, but it’s time to start developing strategies to turn those leads into conversions for the sale of your product.

In this article, we’ll discuss some of the best lead generation strategies for online stores, so you can start increasing your sales easily.

How can I get leads?

The world of E-commerce is highly competitive. Currently, more than 20% of purchases worldwide are made through online stores, which will generate nearly $6.9 trillion USD for 2024 according to DooFinder. That’s why it’s important to ask yourself: how can you stand out among the competition in your sector?

The answer is relatively simple, but execution is another matter. Basically, we’ll need to focus on generating interaction with customers through the company’s website or blog.

There are many strategies in this regard:

– Encouraging them to provide their email address.
– Getting them to subscribe to our newsletter.
– Using chatbots to capture leads.

Let’s look at this in more detail.

Best Lead Generation Strategies for E-commerce

While it’s true that there are many strategies for getting leads, not all of them are suitable for e-commerce, so it would be good for you to know those strategies that best suit your online store.

Subscription/Contact Form

The classic newsletter subscription form is the method of subscription that has always worked for e-commerce. In this case, users provide their data so that you can add them to your database and, based on their preferences, you can send them offers of products and/or services that might interest them.

It’s worth noting that you don’t have to talk only about products, but you can also send informative articles on topics related to their interests, offers and promotions, as well as notify them of limited-time bonuses that are only available to subscribers.

Use of CTAs (Call to Action)

One of the keys to increasing leads in E-commerce is the correct use of CTAs. These can be strategically distributed throughout all the content of your website or blog, from a sidebar to pop-ups or in informative articles.

However, you should be cautious with the implementation of CTAs. If they’re invasive, they can cause rejection and generate the opposite effect to what’s desired. That’s why the development and implementation of UI and UX can play a key role in this area.

Use of Social Media

When it comes to e-commerce, the importance of social media can’t be ignored. These platforms are crucial if you want to capture more leads, as most of your target audience uses them. It’s essential to be aware of this fact and adjust your strategy accordingly.

But here’s the thing: on social media, it’s not just about getting “likes”. Platforms like Instagram give you a very valuable opportunity to generate high-quality leads. Therefore, analyzing your target customers is crucial to planning a striking e-commerce strategy that generates conversions.

Social Ads

Facebook and TikTok Ads are a more than interesting option for any e-commerce business looking to increase lead generation in its store. Yes, it’s true that it requires an investment, but it can greatly contribute to generating qualified leads for any business, focusing on customers who already come with a potential interest in acquiring a service or product.

SEO Optimization

Search engine optimization can’t be left aside for any e-commerce business looking to increase its leads and conversions. While SEO isn’t an exact science, optimizing your website for strategically used keywords and optimizing each product for search engines can significantly contribute to better positioning.

This, in turn, can lead to better results in lead generation through organic traffic.

Is all of this a guarantee of an increase in leads?

We would like to tell you yes, but the truth is that the target audience of each e-commerce business is different and an effective strategy can cease to be effective at any moment. That’s why you must constantly analyze your lead conversion strategies, so you can make changes and stay effective.

However, you can continue learning so that you can plan ahead and optimize your lead generation strategies for the niche your e-commerce business operates in. And of course, if you need help, having a digital marketing expert can be of great benefit to your e-commerce.