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The goal of a business website or online store is usually to attract more customers. Sometimes, everything seems to be in place, but the sales just aren’t coming in. This often happens because user behavior on your site isn’t quite right, and changes are needed—changes that might not be immediately obvious. That’s why we’re offering you a brief guide to understanding user behavior, what data can be extracted and measured, and how to make improvements. By doing so, you’ll increase retention and conversions, meaning more revenue as visitors more easily turn into customers. What Is Online User Behavior? Online user behavior refers to how a visitor interacts with a website. This includes the links they click on, how and when they scroll through the site, and how long they stay on a page. It also involves analyzing the device they’re using and whether they play or download any multimedia content. To comply with GDPR, tools like Google Analytics track users anonymously. This allows you to see how users interact with your site while protecting their privacy and adhering to regulations. What Important Data Can You Gather? Several key metrics can be derived from analyzing user behavior:- Bounce Rate: This is the percentage of visitors who leave your site without interacting—no clicks, no scrolling, no navigation.- Session Duration: The amount of time a user spends on your site. However, they must interact with the site for this to count; simply leaving the site open without action is considered a bounce with no duration.- Unique Visits: The number of unique visitors to your page, coming from sources like Google, social media, or other channels.- Conversions: This metric tracks the number of significant actions a user takes, from filling out a form to making a purchase, watching a video, or clicking on specific areas. It’s crucial for determining the success of your site. How to Measure User Behavior Once you have the data, it’s time to assess whether everything is functioning correctly. This is done by analyzing the aforementioned KPIs using tools like Google Analytics and other SEO, usability, and digital marketing tools. When used effectively, these tools can identify patterns and metrics related to user behavior, such as bounce rate, number of visits, search keywords, interactions on the site, and actions taken, like filling out a form or downloading a file. This data is tracked over time, allowing you to see trends and evolution. But how should you interpret the data you’ve gathered? If you notice the following metrics, there’s likely an issue that needs fixing: High Bounce Rate A high bounce rate can be one of the biggest issues, often caused by design problems, slow loading times, or a site poorly optimized for mobile devices. Users Leaving Quickly Even if your bounce rate isn’t high, users might still be leaving quickly. They visit, read the text, and leave without taking any action, offering no value to your traffic. This is usually due to a lack of internal links, allowing navigation from one area of the site to another, or design issues. Low Conversion Rate If you have a lot of traffic but few users taking action, your conversion rate is low, which is problematic. This could be due to a complicated purchase process, a chaotic website, a lack of transactional content, poorly written sales landing pages, or an unattractive lead generation process. Low Traffic If your site has low traffic, it means people aren’t finding you. You could have the best-designed website with a flawless sales pitch, but if you’re not being discovered online, you won’t make sales. How to Improve User Retention on Your Website Now that you understand user behavior, it’s time to address it. Improve user experience by creating a fast, mobile-friendly website with high-quality, SEO-focused content that is properly segmented. Given the competition, aim to be unique in what you offer to stand out. One effective way to do this is through a web personalization service, which allows you to create tailored content specifically designed for your customers, based on their behavior analysis. This service also includes personalized communication, which can help boost sales. Personalization and the ability to interact meaningfully reduce bounce rates, increase brand loyalty, and lead to conversions, sometimes even recurring purchases.

What is Customer Experience? Discover the Keys and How We Optimize It for Your Business Nowadays, millions of companies are competing to offer the best products. With such intense competition, it’s crucial to stand out to attract and retain customers effectively. Today, what makes the difference is the impression customers have of you, also known as the customer experience. Having the best product or service means nothing if the consumer has a poor experience. In that case, they probably won’t come back. Conversely, if the experience is positive, they will return. So, let’s dive into this concept and help you implement it. What is Customer Experience? Literally translated as”customer experience,” it refers to the feelings customers have throughout their entire purchasing journey—their experience and the relationship between the customer, the brand, the products, etc. It should not be confused with the customer journey, which refers to the”journey” the customer takes from discovering your product to post-sale support. The difference is that the”journey” is the process, while”experience” refers to the customer’s perception of that process. Why is it Important? The concept of customer experience is crucial for businesses. A positive experience brings benefits such as customer retention, increased word-of-mouth marketing(customers will promote your brand for you), and a better brand image. This will lead to higher revenue, faster return on investment(up to an 8% increase), and greater differentiation from competitors. Satisfied customers will defend you on social media, promote you, and keep coming back. On the other hand, a negative experience has the opposite effect. If a customer has a bad experience, they will leave negative reviews, speak poorly of you, and discourage others from engaging with your brand. This results in reduced revenue, lower loyalty, and potentially, business closure. What is Customer Experience Management and What Tools Are Available? Also known as CXM, it encompasses everything a company does to improve customer service and the consumer experience throughout the purchasing process. It involves monitoring every interaction to increase satisfaction. To achieve this, various tools are commonly used, including:- CRM: Customer relationship management systems are databases that include tools like personalized messages. This enhances interactions with consumers by recording all engagements.- Help Desks: Also known as Help Desks, these programs track customer service tickets. They help resolve issues more quickly and provide personalized support.- Live Chat: Sometimes, it’s better to speak with customers directly to resolve questions. While phone calls are effective, some prefer chat for its speed and convenience. Tools like WhatsApp Business allow companies to quickly address inquiries, including automated responses and other features.- Social Media: Platforms like Facebook, Instagram, and Twitter are essential for brands. Besides interacting with your audience, they allow you to understand your audience, resolve doubts, and create cost-effective advertising campaigns. Examples of Customer Experience Now that you understand the concept, let’s look at a couple of successful companies that have mastered it. Starbucks This coffee brand needs no introduction and is known worldwide. How have they managed to sell their products at premium prices when there are countless coffee shops globally? Simple—they excel in customer experience. When you visit Starbucks, you’re not just drinking coffee. You’re consuming an experience, gaining status by being there, enjoying a pleasant and calm atmosphere, and knowing the coffee is high-quality. This mastery of customer experience, along with adapting to trends and unique design, has made Starbucks a billion-dollar brand. Netflix In addition to excellent customer experience management in the physical world, it’s crucial to master it digitally. Netflix is perhaps the best example. Have you noticed how the movies you like always appear? Or how, if a specific movie isn’t available, similar ones are suggested? It’s no coincidence. This is due to their use of big data and artificial intelligence. Their machine learning algorithms analyze each user’s preferences to predict what they will want to watch next. Thanks to predictive analysis, they know what you like and can relate movies to each other. Thus, if you search for a specific title and it isn’t available, they will suggest a similar one, keeping you on their platform instead of going to a competitor. This results in a great customer experience, keeping viewers engaged. Without it, users might seek other movies on competing platforms.

Web Platform Customization: Advantages and Examples Nowadays, everyone has a website full of information, so enough is enough. To truly stand out from the competition, you need to resort to web personalization, offering a unique experience to the user, which changes depending on who visits it. This system is the present and the future of the internet, and more and more companies have customizable sites. So that you don’t get left behind, we will teach you everything about this system, explaining what it is, its advantages and also some examples so that you can take note. What is web personalization? As the name suggests, it is the creation of a personalized and tailor-made experience for users who visit a site. A site that is not personalized teaches the same thing to everyone, but the one that is, shows different content to each Internet user. To do so, it collects data from the visitor and provides them with a tailored experience. For example, different content can be displayed depending on location, clicks, or purchases. With this, the aim is to create familiarity, as if the Internet user were visiting a familiar and pleasant place. What are the advantages of web customization? This personalized online communication system has a number of advantages for your company. Better visitor experience The first objective is for the Internet user to visit the site and it is adapted to their preferences. This includes offering you the products you usually buy and understanding them better, recognizing their patterns. For example, if they’re looking for sales, you’ll offer them whatever is discounted and if they’re in a certain city, you’ll show them events that happen in that city. Web Customization Saves Time Improving the experience saves time. In the past, the customer had to search for the product they wanted to consume manually, having to browse through it until they got tired. With this system, that doesn’t happen, as you’ll show them personalized content through the data you know. If done right, you’re sure to find everything you’re looking for more easily, saving time and reducing the bounce rate. Better calls-to-action and conversions Web personalization is used to improve calls-to-action, or CTAs. Whether you want them to buy or subscribe, it’ s easier if you give them a touch of personalization. Instead of offering generic content to everyone, use the data to personalize it and show a different CTA to each customer. This will help improve the results. Most loyal customers It’s normal to want to go back to the places where we’ve been happy, and the internet is no exception. By having a more intuitive and personalized experience, it’s only natural that they’ll want to come back. Thanks to personalization, it is easier to achieve by adding personalized messages or offering products similar to those you have already purchased. With this, you’re going to shop more easily and you’re more likely to do it again and again. Examples of Web Platform Customization As we have said before, there are many sites that are using this methodology on their sites to improve the user experience. Let’s take a look at the most famous ones: YouTube: The best example of this is YouTube, which was one of the first to do this successfully. Everyone’s YouTube account is different, recommending videos based on your location, previous visits, and searches. Thanks to this, they manage to hook users for hours to watch their content, doing the same with music. AliExpress: The Asian retail giant also takes full advantage of customization. If you go to the page, you will have a selection of products for you, based on what you have searched for or purchased. In fact, you’ll get ads if you leave the site, to remind you of it and buy them next time. Starbucks: Finally, there’s Starbucks, a coffee company known all over the world. While your image may be unique, the same is not true for your website, which varies depending on our location. It will promote the festivities and offers in your country, being very different depending on where you are. As you can see, we wouldn’t be inventing anything new, but offering personalized services on your website will help you conquer the heart of everyone who visits you. Do you want to know how you can customize your platform? Do you want to improve relationships and communication with your customers? Then let us help you. Contact us at indigitall and we will develop the best strategies so that technology plays in your favor and that of your company.

Whatsapp Business web: how to use it for your business? In this day and age, the way we communicate with customers has changed a lot. Many have left phone calls behind to switch to instant messaging. Therefore, if you have a business, you should have a service of this type to communicate, with Whatsapp Business Web being one of the most used. With this tool, it’s easy to answer all messages from the comfort of your computer, without having to use the app. How is it used? Today we will explain everything about it, so that you can use it in your business and improve communication with customers. What is WhatsApp Business Web? Before explaining, you need to understand the differences between standard WhatsApp and the Business version. The first is the one we all know, which has messaging features, statuses, and little else. Instead, its enterprise version brings tools such as automated messages, quick answers to common questions, tags, product channels, and company profiles. Whether you’re using the standard or enterprise version, you have a version to use in the browser. In this way, Whatsapp Business web is a web application that will allow you to access your chats from a browser such as Chrome or Edge. Doing so will sync your messages, so you don’t lose anything. Not to be confused with the WhatsApp app for Windows. While they have similar functions, in the first one you will only need the computer, without having to install anything. How to use WhatsApp Web? The app is easy to use, but first, you need to set it up in the browser of your choice. To do so, follow these steps: Log in to whatsapp.com from your browser Grab your phone and open the updated WhatsApp Business app Click on the three dots in the top right corner Click on”Linked Devices” Scan the QR code displayed in the browser. You can also do this with a code if your camera is broken Wait for conversations to sync You’ll only need to do this step the first time on one of the 4 simultaneous devices you can set up. Once this is done, you will be able to access your chat directly from your browser, unless you have logged out, deleted your cookies or a long time has passed. In that case, just do it again. Now that you’re set up, you’ll be able to enjoy WhatsApp Business Web. On the left, you can see all the conversations, as well as allow you to access statuses, channels, groups, and communities. If you click on your profile picture, you’ll change your business details. When you click on a conversation, it will open on the right, so you can write, attach images, documents, and even voice notes. The features are virtually identical to the mobile version, although it won’t sync older messages. What are the advantages of using it? Using Whatsapp Business Web can help your business a lot. The main advantage is that communication is smoother when typing with the keyboard. You will see all the messages on the company’s computer, without having to pick up your mobile phone and you will compose faster and more accurate responses. Another great advantage is to send files such as documents, quotes or images that you have on your computer. Instead of sending them via email, send them directly through your browser. In fact, it’s a good way to copy files yourself from one device to another, being able to save what you take from your phone to your PC and vice versa. In the old days, you needed to use Whatsapp Web with your phone always on. This was a problem if you misplaced your device, losing recent conversations when reinstalling it. Imagine that you have lost your phone, a customer calls you, you install the application on another phone and it loads the backup from 1 day ago, thus disappearing the conversation. However, it can now be used with the phone turned off, as is the case on Telegram, which is an advantage. You can turn off your phone and stay connected without any problems. If you lose your phone, you can communicate it to customers and suppliers, so that they are prepared. This, in the end, has a positive impact on your customer service and relationship. Nowadays, immediacy is highly awarded in the commercial sector, and for users, getting immediate and accurate answers is a plus point for companies. Thanks to the fact that you can schedule answers and relevant information for the person who writes to you, you will be playing with an advantage over those businesses that do not have this type of assistance. Improving communication with your customers not only helps you in a first step towards sales, but also towards loyalty through good service. Therefore, having WhatsApp Business web gives you convenience when it comes to responding, managing and linking your conversations, but also in the fluidity of communication with your customers, which is extremely important, whether you are starting your business or have established it. If you want to take advantage of this type of tool, do not hesitate to contact us. At indigitall we are eager to help you make the most of your possibilities thanks to an appropriate and adapted use of technology.

B2B Customer Journey: how should we approach it? If your company’s customers are other companies, the strategies to follow change. That is why the so-called B2B customer journey must be adapted to these consumers, with certain particularities. Within digital marketing, this part is essential to get sales. If the prospect has a bad experience, they will back out. Therefore, we will teach you more about how to offer the best path if you sell to companies, explaining the particularities and differences that exist with strategies for end customers and how to implement it in your company. Let’s remember… What is the customer journey? Literally translated as”customer journey”, customer journey is the interactions that a customer makes when buying something. It starts when they are interested in a product or service for the first time and ends with the after-sales and loyalty of the product. This”journey” can vary greatly by consumer or industry. Buying food is not the same as buying business software, and neither is a compulsive shopper the same as one with doubts. Although it may change from one to the other, most are divided into several phases which are awareness, consideration, decision, and action. If done right, the customer experience improves, as well as the ROI(return on investment) and effectiveness of advertising and marketing campaigns. This is because knowing the path allows you to work on the points of improvement detected and avoid mistakes. What are the particularities of a B2B strategy? B2B stands for”business to business”, i.e. companies that sell their products or services to other companies. One of the big mistakes is to follow the same strategies as B2C”business to customer”, which are usually focused on classic marketing strategies, low prices or flashy advertising. If it is B2B, it has certain particularities and differences: Duration: While end consumers are more impulsive and quick, companies are more thoughtful about the purchase, as several people make the decision and there are no impulse purchases. Product value: when a company buys, it usually does so with a rational and strategic approach. Generally, they have a problem and are looking for a solution. As for the end consumer, they tend more towards emotional buying and the search for experiences. Loyalty: B2C customers are often difficult to retain and have a tendency to switch brands. On the other hand, a B2B is very loyal and can even sign long-term contracts. Personalization: the end consumer is not so concerned about personalization, giving a generalist feedback of what they have purchased. On the other hand, the company does need something more personalized and adapted to its specific needs. Communication: B2C customers are informal, using Whatsapp and other social media to communicate. B2Bs, on the other hand, use formal channels, such as emails, calls, or video calls. B2B Customer Journey: how do we approach it? To understand how customers interact and how to improve sales and loyalty, it is necessary to create a customer journey map. This is a document that tracks the customer’s actions. With this map, it’s easy to know what the pain points are and study solutions to increase sales. To create your map effectively, you need to follow these steps: Which companies are going to buy?: You already know your product and it’s time to get to know the potential customers of your product or service. What do they do? What do they need? Can they afford it? Write everything down and study the buyers well. What problems need to be solved: Your product or service has to help the customer want to buy it. Therefore, identify areas for improvement in your company and think about how to help. How do they interact with you?: This is an important part, which talks about interactions in the sales funnel. Learn how they find you(web, phone, ads…), the actions they have taken throughout the funnel, such as entering the email and downloading a free ebook. How do they feel?: Finally, analyze the customer experience at each point, i.e., how they feel. This is an important part, as it will tell you when and where they withdrew, if they withdrew, and what feedback they gave you on certain actions. At indigitall, we can help you create personalized experiences thanks to our specialized tools. We will be able to help you reach your audience and give them the best service so that you can grow your business. Contact us now and open the door to millions of users.

Creating Images with AI: Can It Harm My Business? Artificial intelligence(AI) is on everyone’s lips, and for good reason. It has introduced profound changes in various areas, including graphic design. The ability to create images with AI has opened up a world of possibilities, allowing businesses to generate attractive and personalized visual content at unprecedented speed and scale. However, like any tool, this technology also presents some potential disadvantages that we should not ignore. Can I Create Custom Images with AI? The answer is a resounding yes. There are various platforms that use AI to generate images from a wide range of inputs, including textual descriptions, artistic styles, and visual references. These tools enable businesses to create unique and personalized images that perfectly fit their needs, their brand, and resonate deeply with the customer journey. What Are the Disadvantages? While they open up a range of possibilities unimaginable a few years ago, they also bring some downsides that we should be aware of before diving headfirst into this technology. Imperfect Quality Although AI has made impressive strides in image creation, it still does not match the mastery of a professional photographer. The nuances, highlights, and lighting are unique elements that give an image its particular charm. Copyright Issues Using images carelessly in the digital world can lead to serious legal problems. It is crucial to ensure that the AI does not violate the copyright of others. Some platforms train their models with licensed or copyrighted images, which could expose you to lawsuits or penalties. Loss of Creative Control When you delegate image creation to AI, you risk losing some control over the aesthetics and essence of your brand. AI can be a valuable tool, but it should not replace the vision and creativity of the professionals who know your brand and audience well. Misinformation In the wrong hands, AI can become a powerful tool for creating false or misleading images. This poses a serious risk to the reputation of businesses and society in general, as it could manipulate public opinion or spread misinformation, a new level of concern. Inappropriate Content AI platforms have filters to prevent the generation of inappropriate content, but they are not perfect. It is important to be cautious when using them and to avoid creating images that are offensive or harmful to your company’s image. Loss of Human Warmth While AI imitates reality with great precision, it still lacks that”something” that makes an image special: the warmth, emotion, and uniqueness of the human touch. Technological Dependence Relying too much on AI to generate images can lead to losing your own creative skills. Consider artificial intelligence as a valuable resource, but it should not replace human ability and creativity. Impact on Employment The automation of tasks raises an inevitable question: what will happen to jobs in the creative sector? The use of AI could negatively affect photographers, designers, and other professionals in the sector, especially those who do not adapt to new technologies. What Are the Benefits? While AI in image creation has raised some doubts, it also hides an arsenal of benefits that are revolutionizing how businesses communicate and sell. Let’s take a closer look at how AI can enhance your business. Cost Reduction Say goodbye to high fees. AI allows you to create high-quality images in seconds, at a much more affordable price. Increased Efficiency Forget about long waiting hours. This program generates images in record time, allowing you to create visual content more quickly and efficiently, optimizing your time and resources. Personalization Looking for exclusive images that capture the soul of your brand? These platforms give you the ability to generate personalized content that fully matches your style, message, and target audience. Unlimited Scalability Is your business constantly growing? You can produce large quantities of images in a short time, ideal for meeting the ever-evolving demand for visual content. Access to New Creative Possibilities Let your imagination run wild and explore a world of limitless possibilities. Generate images that would be impossible to achieve with traditional methods. Saving Time and Effort Free your designers from repetitive and time-consuming tasks, allowing them to focus on what matters most. Unique and Attractive Images Say goodbye to generic and boring photos. Produce images that stand out for their originality and appeal, captivating your audience and making a lasting impact. Access to Professional Stock Images at Low Cost Access an infinite catalog of high-quality images without spending a fortune, perfect for your website, blog, or marketing materials. Creating images with AI is a revolution that is here to stay, transforming not only the landscape of graphic design but also how brands interact with their customers. While it is crucial to handle any powerful tool with caution, it is also vital to find a balance between efficiency and personalization, without forgetting the importance of authenticity and ethics. At Indigital, we understand the importance of this balance and strive to offer solutions that enhance customer engagement without losing the human essence that makes each brand unique. To delve deeper into how AI can take your visual content to the next level and enrich your customers’ experience, we recommend learning about the 5 best techniques for creating quality content with AI. Have questions? Contact us!

Interactive Messages to Increase Conversion: The Magic of Movement Getting users to notice our content and keep them interested is an ongoing challenge. Brands are constantly looking for new ways to stand out from the crowd and connect with their audiences in more meaningful ways. Interactive messages are an effective way to achieve success. By integrating dynamic and interactivity components, these messages get users’ interest, prolong their stay on the site, and ultimately encourage conversions. What are interactive messages? Interactive messages are any type of content that invites users to actively participate. They include elements such as: Videos They represent a dynamic method of presenting products or services, capturing attention in an effective and entertaining way. In addition, they are used to create interactive experiences, such as allowing users to choose different camera angles or pausing the video to learn more. They also help to understand difficult concepts or companies with very technical services. Infographics They use visuals to break down and display complex data in a way that is easy to understand. They are made interactive by adding elements such as quizzes or hotspots that allow users to explore the information in more detail. Calculators They provide users to estimate the cost of a product or service or determine if it is suitable for their needs. This tool stands out for its effectiveness in creating sales opportunities and boosting the increase in conversion rates. Games They are a fun and engaging way to interact with users. They are used to boost the visibility of products or services, attract potential customers or just offer a pleasant experience to users. Questionnaires This method proves to be an effective way to collect user data and thus understand more clearly what they require. Use it to segment your audience and send more relevant personalized messages. Chatbots They represent a type of artificial intelligence designed to emulate conversational interactions with people. You can use them to provide customer support, answer questions, or even make sales. The Psychology Behind the Claim: Why Are Conversions Increasing? The power of interactive messages lies in their ability to spark curiosity, stimulate emotion, and generate genuine engagement with the user. By interacting with the content, it actively engages, which strengthens message retention and creates a memorable experience. These elements achieve: Attract attention: they stand out thanks to their energy and visual charm, attracting the viewer’s eye immediately. Increase engagement: By allowing the user to interact with the content, they encourage greater engagement and connection with the brand. Enhance understanding: the incorporation of visual elements along with interactivity greatly improves the assimilation of complex ideas, making the material more captivating and easier to remember. Generate emotions: they evoke positive emotions in the user, such as surprise, fun or excitement, which strengthens the connection with the brand and increases the likelihood of purchase. Incentivize action: By including clear and engaging calls to action, they guide the user to the next desired step, whether it’s a purchase, subscription, or download. The human mind is a complex wonder. She is drawn to the unusual, the novel, and the emotion-provoking. Multimedia interactions play on these sensitive fibers. The integration of visual and tactile components stimulates brain regions associated with pleasure and gratification. It’s as if they’re saying,”Look at this! Touch it! Explore!” Interactive messages also break the monotony. In a world saturated with static information, an animated GIF or an eye-catching button is like a breath of fresh air. The user experiences a sense of uniqueness, as if they were part of something exceptional and exclusive. And when they feel that way, they are more willing to take the next step: buying, subscribing or sharing, being one of the most effective marketing strategies to attract consumers with our communications. Examples of multimedia messages to increase conversions Custom reply buttons are a type of interaction that not only increases click-through rate, but also user satisfaction. Imagine receiving a message asking,”Want to find out more about our exclusive offers?” Next to the question, three buttons:”Sure!”,”Maybe later” and”No thanks”. The choice is yours. A GIF is worth a thousand words, so why not use them to show how your product or service works? A GIF that displays the features of a new smartphone or the process of assembling a piece of furniture can be the spark that ignites the flame of conversion. Notifications of limited stock generate urgency and activate the buying instinct.” There are only 3 units left in stock!” The user knows that they must act fast so as not to miss the opportunity. An automaker creates an interactive video that allows the user to customize a virtual vehicle, choosing colors, options, and accessories. A tourism company develops an interactive infographic that allows the user to explore different travel destinations, visualize images and obtain detailed information about each place. Engaging the user in a survey or quiz allows you to gain valuable insights into their preferences and needs, which will help you personalize your message and increase conversions. If your business provides a product or service with a variable price, an interactive calculator is a useful tool for the user to estimate the cost quickly and easily. Interactive messages are the future of digital communication. With their ability to engage and convert, they represent an unprecedented opportunity for brands looking to innovate in their customer approach. The key is in the magic of movement: moving users not only to act, but to connect and become brand ambassadors. At indigitall, we are experts in creating interactive messages that will help you increase your conversions and achieve your digital marketing goals.

Create Deeper Connections with indigitall’s Customer Journey Platform Well-designed customer journey platforms allow marketers to create and automate personalized experiences for customers across lifecycles and channels, encouraging gains in engagement, conversions, and customer lifetime value. Still, many customer journey platforms leave marketers wanting more—more options for connecting with more customers to boost sales and retention, more ways to learn about customers and personalize their journeys, and more opportunities to make the most of inbound and outbound channels where customers are engaging. Where other customer journey tools fail to live up to expectations, indigitall’s customer journey orchestration capabilities solve marketers’ top paint points. Here’s how. Solve Your Top Customer Journey Orchestration Pain Points with indigitall 1. Managing multiple customer channels efficiently Too often customer journey platforms lack sufficient support for the channels customers want to use to engage with brands and the channels marketers want to use to engage with customers. That’s where indigitall stands out, offering a unified solution for streamlined inbound and outbound customer engagement. indigitall’s marketing automation platform features customer journey orchestration capabilities for delivering real-time personalized campaigns and experiences across: Inbound channels: WhatsApp, Facebook Messenger, web- and app-based live chat, and Microsoft Teams Outbound channels: WhatsApp, app-based and web-based push notifications, in-app messaging, in-browser messaging, email, SMS, mobile wallet, Android Auto, and Apple Car 2. Difficulty personalizing the customer journey for a cohesive experience Research consistently shows the value of personalization. A 2024 study found that 81% of consumers prefer companies that deliver a personalized experience and McKinsey& Company reports that businesses that excel at personalization drive 40% more revenue than companies with average personalization capabilities. But personalizing customer experiences across channels is a challenge. Where other platforms fall short, indigitall helps marketers deliver stronger results by: Detecting trends and patterns in customers’ browsing and location history, preferences, and engagement activity for smarter segmentation Tracking, analyzing, and acting on user interactions Using customer insights from across channels to send more relevant updates and personalize offers, promotions, and campaigns Harnessing the power of predictive analytics to select the next best path for individuals based on their stage in the customer journey and past behavior Identifying the best channel at the individual level based on driving maximum engagement Uncovering the best time for outreach for customers based on when they’re most likely to be responsive Automatically sending the best-performing campaigns based on real-time testing and optimization 3. Maximizing the strengths of each messaging channel Every channel has its advantages and disadvantages. While boasting unmatched open rates, SMS is susceptible to abuse by spammers, with American receiving billions of spam texts annually. Email, meanwhile, is one of the longest-standing digital marketing channels that consistently delivers strong results, but it’s also highly saturated, with hundreds of billions of emails sent and received daily worldwide. With an all-in-one cross-channel customer journey platform like indigitall, brands can make the most of every channel, leveraging the most effective channels to reach customers based on their preferences and engagement patterns. indigitall also is continuously adding support for new popular channels that aren’t as widely used by brands, increasing the odds of stronger engagement. Deliver Results with an AI-Powered Customer Journey Orchestration Platform From McDonald’s to Iberia, leading brands across industries have teamed up with indigitall to strengthen their customer relationships and drive financial outcomes. Discover how our capabilities enable marketers to launch and optimize automated, personalized omnichannel customer engagement campaigns: Get our Customer Journey with AI eBook. We’ve helped brands achieve impressive gains in user engagement, monetization, and retention KPIs, including uplifts in user sessions, sales, LTV, and user lifecycles. Schedule a demo today and see what we can do for your team. Written by: Mary Kearl