Tag: Media and entertainment

The media and entertainment sector demands that you have to adapt, as soon as possible, to the trends that are emerging. Not surprisingly, the pandemic caused a change in consumer behavior that you have to include in your promotional proposals. We tell you about the two types of notifications that can help you.

Use cases with web push in the media and entertainment sector
The following use cases with web push in this market niche will allow you to create a more modern strategy according to the tastes of your audience.

Media content
You have to draw attention to what you sell. Creating notifications for your website in video format is a success. A small preview of a concert or show can be enough to generate more interest and that it ends in a conversion.

Offers and promotions
If a client has been to a show that you have organized, you can remind them of the rest of your agenda with a message and, of course, with a small discount as a thank you for the trust they have placed in you. If you personalize each message, you will cause a pleasant feeling and the long-awaited loyalty.

One notification every two days
It is not about insisting or being heavy, rather about suggesting and inviting the purchase. It is recommended to send these messages at least 72 hours before each event, as a final reminder. Take advantage of these last days to offer the aforementioned discount.

Some examples of in app push notifications
Your business app should not be used exclusively to purchase a product or service. It must also be a point of union with your clients. To do this, the following is recommended.

Generate welcome messages with an offer
Thus, you will be able to create an added value that invites you to continue using the application in the future. A discount code for the first purchase is always appreciated. It will be a great way to know the tastes of each client to design future campaigns.

Invites to consult specific contents
You can base yourself on the type of purchase made by the client in the past to let him know the proposals that best fit his tastes. Having all the information about what you do makes your client an essential part of your activity.

Design specific campaigns for app users
Better if they have a certain duration and if they are options related to the client’s previous purchases. It’s hard to resist a discount, so you’ll achieve your goal of increasing your conversion rate. At the same time, you will make your application essential and that balance point between your website and your customers.

Contact us. indigitall offers you the option to try our services for free. We help you choose the most suitable for your company in the media and entertainment sector. Adapt it to new trends and enjoy the result. You will greatly improve the experience of your audience and you will see how each campaign is more successful than the previous one.

Los distintos casos de uso con web push en el sector medios y entretenimiento, confirman que esta alternativa es perfecta para los negocios en este nicho de mercado. Por ello, en indigitall hemos pensado en recopilarlos para que compruebes la idoneidad de esta propuesta.

Casos de uso con web push en negocios relacionados con los medios y el entretenimiento

Si hay algún sector que exige un contacto constante con los clientes, el envío de propuestas y la actualización de la agenda de eventos, es el de los medios y el entretenimiento. Las notificaciones web push ayudan a convertir tu página web en un imprescindible para estar al día de todo lo que ofreces. Compruébalo en los siguientes ejemplos.

El envío de archivos multimedia

Imagina que quieres promocionar un espectáculo concreto. Si al acceder a tu página aparece un vídeo con un pequeño adelanto, siempre será más fácil que consigas vender las entradas en menos tiempo. Recuerda que estas notificaciones se adaptan a todos los navegadores, por lo que elegir bien el archivo puede convertirse en cientos de conversiones.

Un mensaje recordatorio del carro de la compra abandonado

Si observas que la tasa de abandono en el proceso de compra en tu web es demasiado alta, quizá deberías analizar por qué. Mientras lo haces, recuerda a tus clientes que dejaron productos en el carrito que siguen sin abonarse. Así confirmarás si se trata de desinterés o si fue un simple despiste o un problema técnico puntual. Además, confirmarás tu preocupación por quien confió en ti y decidió no terminar su compra.

La personalización de cada propuesta

Quien accede a tu página puede hacerlo para conocer lo que haces o para repasar tu catálogo. En ambos casos, siempre es positivo instar a que se suscriban a tus campañas de correo electrónico o a que se abran una cuenta. Al hacerlo, podrás segmentar tu clientela y diseñar notificaciones a medida de cada persona.

Por ejemplo, imagina que un cliente suele comprar entradas para conciertos de un tipo de música concreto o te solicita un servicio específico. Personalizar la promoción evita que tus notificaciones sean molestas e invita a la compra o la petición de un presupuesto dependiendo de cada caso.

El marketing personalizado es uno de los recursos más fiables para lograr el objetivo de aumentar el nivel de beneficios. Asimismo, cuando comienzas una estrategia de notificaciones web push, es posible medir sus resultados y comprobar cuáles han sido las que más beneficios te han generado. Dependiendo de esta información, podrás repetir la estrategia en el futuro o modificarla para que sea más acorde a los gustos de tu clientela.

Sirvan los anteriores casos de uso con web push para confirmar que se trata de una opción tan fiable como necesaria, para adaptarse mejor a las necesidades de tus clientes. En el perfil en Linkedin de indigitall publicamos contenidos relacionados con los recursos a tu alcance para vender más. Suscríbete y moderniza tu propuesta con nuestra ayuda. Te sorprenderás de los resultados obtenidos.

The different use cases of web push in the media and entertainment sector confirm that this alternative is perfect for businesses in this market niche. For this reason, we have thought of collecting them so that you can check the suitability of this proposal.

Use cases with web push in businesses related to media and entertainment

If there is any sector that requires constant contact with clients, the submission of proposals and the updating of the events calendar, it is the media and entertainment sector. Web push notifications help make your website essential to keep up to date with everything you offer. Check it out in the following examples.

Sending media files

Imagine that you want to promote a specific show. If when accessing your page a video appears with a small preview, it will always be easier for you to sell tickets in less time. Remember that these notifications adapt to all browsers, so choosing the right file can lead to hundreds of conversions.

An abandoned shopping cart reminder message

If you notice that the abandonment rate in the purchase process on your website is too high, perhaps you should analyze why. You should remind your customers who left products in the cart that they still haven’t paid for. This way you will confirm if it is a matter of disinterest or if it was a simple oversight or a specific technical problem. In addition, you will confirm your concern for those who trusted you and decided not to complete their purchase.

The personalization of each proposal

Who accesses your page can do so to know what you do or to review your catalog. In both cases, it is always good to encourage them to subscribe to your email campaigns or to open an account. By doing so, you will be able to segment your audience and design notifications personalized for each user.

For example, imagine that a customer usually buys concert tickets for a specific type of music or requests a specific service from you. Customizing the promotion prevents your notifications from being annoying and invites you to purchase or request a quote depending on each case.

Personalized marketing is one of the most reliable resources to achieve the goal of increasing the level of profits. Likewise, when you start a web push notification strategy, it is possible to measure its results and check which ones have generated the most benefits for you. Depending on this information, you will be able to repeat the strategy in the future or modify it so that it is more in line with the tastes of your clients.

The previous use cases with web push serve to confirm that it is an option as reliable as it is necessary, to better adapt to the needs of your clients. On the indigitall LinkedIn account, we publish content related to the resources within your reach to sell more. Subscribe and modernize your proposal with our help. You will be surprised at the results obtained.