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Use Cases

Mobile Wallet in the Retail Industry

24 NOV. 2022
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Mobile Wallet in the Retail Industry
u003cpu003eu003cbu003eUse of the mobile walletu003c/bu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe Mobile Wallet allows you to send messages to promote the brand and boost sales:u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003ethe user only needs to scan a QR code and press the button that adds the new card in the Wallet. From that moment, the company can send notifications while the user will store them in the Wallet for future use.u003c/spanu003eu003c/pu003enu003cpu003eu003cbr /u003eu003cbr /u003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe mobile wallet can provide many benefits to online marketing in the retail sector without technical development:u003c/spanu003eu003c/pu003enu003cpu003eu003cbr /u003eu003cbr /u003eu003c/pu003enu003culu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eFull availability for customers: available at all times.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eDigital loyalty cards: support for environmental commitment.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eReactivate the relationship with your customers and sell more: strengthen communication with the customer and increase revenue.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eCapture the audience at the point of sale: build loyalty to your target audience.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eUnlimited shipping: No monthly limits.u0026nbsp;u003c/spanu003eu003c/liu003enu003c/ulu003enu003cpu003eu003cbr /u003eu003cbr /u003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIn short, the retail sector can find multiple benefits in the use of mobile wallet. u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf you want to know how to install it in your business, you can follow us on our social networks, or u003ca href=u0022https://indigitall.com/en/demo-en/?utm_source=use_caseu0026amp;utm_medium=demou0026amp;utm_campaign=wallet_retail_enu0022u003etry a demou003c/au003e of our product, totally free.u003c/spanu003eu003c/pu003e
Related topics: e-commerce Mobile Wallet
Categories
Use Cases

Mobile Wallet in the Retail Industry

24 NOV. 2022
La imagen no se ha cargado correctamente
Mobile Wallet in the Retail Industry
u003cpu003eu003cbu003eUse of the mobile walletu003c/bu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe Mobile Wallet allows you to send messages to promote the brand and boost sales:u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003ethe user only needs to scan a QR code and press the button that adds the new card in the Wallet. From that moment, the company can send notifications while the user will store them in the Wallet for future use.u003c/spanu003eu003c/pu003enu003cpu003eu003cbr /u003eu003cbr /u003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe mobile wallet can provide many benefits to online marketing in the retail sector without technical development:u003c/spanu003eu003c/pu003enu003cpu003eu003cbr /u003eu003cbr /u003eu003c/pu003enu003culu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eFull availability for customers: available at all times.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eDigital loyalty cards: support for environmental commitment.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eReactivate the relationship with your customers and sell more: strengthen communication with the customer and increase revenue.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eCapture the audience at the point of sale: build loyalty to your target audience.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eUnlimited shipping: No monthly limits.u0026nbsp;u003c/spanu003eu003c/liu003enu003c/ulu003enu003cpu003eu003cbr /u003eu003cbr /u003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIn short, the retail sector can find multiple benefits in the use of mobile wallet. u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf you want to know how to install it in your business, you can follow us on our social networks, or u003ca href=u0022https://indigitall.com/en/demo-en/?utm_source=use_caseu0026amp;utm_medium=demou0026amp;utm_campaign=wallet_retail_enu0022u003etry a demou003c/au003e of our product, totally free.u003c/spanu003eu003c/pu003e
Related topics: e-commerce Mobile Wallet
Categories
Use Cases

Web Push in Retail

24 NOV. 2022
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Web Push in Retail
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eDigital channels have become a great tool for the retail sector to connect with their audience. To establish an effective communication, web push notifications can become more than necessary.u003c/spanu003eu003cbu003eu003c/bu003eu003c/pu003enu003cpu003eu003cbu003ePush customer journeys: benefitsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eA strategic step to bring the brand closer to customers is to use websites and applications, without forgetting push notifications. One of the goals of these messages is to reduce the tendency of abandoned carts by the customer and help retargeting. If you are interested in online marketing topics like these, we invite you to subscribe to our indigitall website and discover our services.u003c/spanu003eu003c/pu003enu003cpu003eu003cbu003eSegmented communicationsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eIn cases where the user abandons the shopping cart, the most efficient push messages can be u0022the order is in progressu0022, or u0022I have just processed your orderu0022. They are messages aimed at reactivating the purchase. We can use the in app push or web channels, which are slightly different, since the first is used if the customer is on a PC and the second if the purchase is from a mobile phone.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eWhen the user abandons the shopping cart, the most efficient push messages can be u0022enjoy free delivery finishing the purchase within two hoursu0022 or u0022hurry up, this promotion ends in 24 hoursu0022. Both web push and push app notifications are essential for retargeting actions, either through notifications in the browser (for mobile and desktop) and for the app, respectively.u003c/spanu003eu003c/pu003enu003cpu003eu003cbu003eGeolocated communicationsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eAttracting the customer to the point of sale is one of the great objectives of retail. But how can technology help us? We recommend the use of geolocated communications. Once we know where they are, we can program very precise and personalized actions, through push messages. For example:u003c/spanu003eu003c/pu003enu003culu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eOffer them a discount or a promotion when the customer passes by a store.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eAnnounce openings of new stores in a specific area or neighborhood.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eIn shopping malls, we can notify the customer that we are there and what we offer.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eRemind the user that they have a digital abandoned cart when they pass near an establishment.u003cbr /u003eu003c/spanu003eu003c/liu003enu003c/ulu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIn short, the retail sector can find multiple benefits in the use of push notifications. u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf you want to know how to install it in your business, you can follow us on our social networks, or u003ca href=u0022https://indigitall.com/en/demo-en/?utm_source=use_caseu0026amp;utm_medium=try_demou0026amp;utm_campaign=web_push_retail_enu0022u003etry a demou003c/au003e of our product, totally free.u003c/spanu003eu003c/pu003e
Related topics: e-commerce Web Push
Categories
Use Cases

Web Push in Retail

28 NOV. 2022
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Web Push in Retail

Digital channels have become a great tool for the retail sector to connect with their audience. To establish effective communication, web push notifications can become more than necessary.

Push customer journeys: benefits
A strategic step to bring the brand closer to customers is to use websites and applications, without forgetting push notifications. One of the goals of these messages is to reduce the tendency of abandoned carts by the customer and help retargeting. If you are interested in online marketing topics like these, we invite you to subscribe to our indigitall website and discover our services.

Segmented communications
In cases where the user abandons the shopping cart, the most efficient push messages can be “the order is in progress”, or “I have just processed your order”. They are messages aimed at reactivating the purchase. We can use the in app push or web channels, which are slightly different, since the first is used if the customer is on a PC and the second if the purchase is from a mobile phone.

When the user abandons the shopping cart, the most efficient push messages can be “enjoy free delivery finishing the purchase within two hours” or “hurry up, this promotion ends in 24 hours”. Both web push and push app notifications are essential for retargeting actions, either through notifications in the browser (for mobile and desktop) and for the app, respectively.

Geolocated communications
Attracting the customer to the point of sale is one of the great objectives of retail. But how can technology help us? At indigitall we recommend the use of geolocated communications. Once we know where they are, we can program very precise and personalized actions, through push messages. For example:

  • Offer them a discount or a promotion when the customer passes by a store.
  • Announce openings of new stores in a specific area or neighborhood.
  • In shopping malls, we can notify the customer that we are there and what we offer.
  • Remind the user that they have a digital abandoned cart when they pass near an establishment.

Use of the mobile wallet
The Mobile Wallet allows you to send messages to promote the brand and boost sales: the user only needs to scan a QR code and press the button that adds the new card in the Wallet. From that moment, the company can send notifications while the user will store them in the Wallet for future use.

The mobile wallet can provide many benefits to online marketing in the retail sector without technical development:

  • Full availability for customers: available at all times.
  • Digital loyalty cards: support for environmental commitment.
  • Reactivate the relationship with your customers and sell more: strengthen communication with the customer and increase revenue.
  • Capture the audience at the point of sale: build loyalty to your target audience.
  • Unlimited shipping: No monthly limits.

In short, the retail sector can find multiple benefits in the use of mobile wallet and push notifications. If you want to know how to install it in your business, you can follow us on our social networks, or try a demo of our product, totally free.

Related topics: e-commerce Web Push
Categories
Use Cases

The advantages of SMS for the consumer goods sector

24 NOV. 2022
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The advantages of SMS for the consumer goods sector

The consumer goods sector is experiencing a golden age, but at the same time it is complicated. The competition is enormous and making a difference is becoming more and more complicated. This situation has caused us to think about how to mitigate the effects of this constant struggle for conversion and to gain a foothold in the market. Thus, we review some successful examples that can serve as inspiration.

Use cases with SMS in the consumer goods sector
If your business belongs to the consumer goods sector, everything will depend on your market niche and how you plan to adapt to the demands of your potential audience.

An appliance store
Exactly the same thought of an appliance store that verified that its promotional email campaigns did not offer the expected results. This caused them to be encouraged to send messages with direct promotions of televisions, electronic devices and specific appliances, always taking into account the previous purchases of each client. The objective was to achieve, in two sentences, to offer a complementary product to the one purchased. Likewise, they were invited to go to the store to see the product and to receive the pertinent explanations of each model. Without a doubt, the campaign was a complete success and sales increased significantly.

A pizzeria
This idea originated in the United States. The customer received an SMS in which he was offered a full pizza for 10 dollars when its price in the store is around 20. This promotion was carried out on days with few sales and to all customers. The result was $9 revenue per pizza and, of course, hundreds of orders.

A car brand
There are two variants in this section. The first consists of the dealership sending an SMS to a customer who bought a car some time ago with the intention that he discover and test a new model. The second is to announce the promotions of the company’s workshops to change the tires or carry out the corresponding revisions. Between the direct offer and the reminder is the key to success.

A furniture and decoration store
A famous company decided to send an SMS to its more than 40,000 customers in a Spanish city. Nearly 4,000 took advantage of the offer received in the indicated period. The increase in the level of sales was immediate and, in addition, the gesture and the commitment to such a direct and easy-to-enjoy promotion were appreciated.

If you work in the consumer goods sector, we encourage you to subscribe to the indigitall Linkedin profile. Our goal is to share quality content that helps you sell more than ever. Trust our experience and review our way of adapting to your most specific needs. Surely it won’t be long before you find a proposal that will help you boost your income and, above all, reach your customers more directly and efficiently. You will turn your business into a more prosperous one.

Related topics: Consumer goods e-commerce SMS
Categories
Use Cases

Qué ofrecen los mensajes inApp y app push al sector de bienes de consumo

24 NOV. 2022
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Qué ofrecen los mensajes inApp y app push al sector de bienes de consumo

Los mensajes inApp y app push en el sector de bienes de consumo
El sector de bienes de consumo puede llegar a su público con facilidad. Al utilizar comunicaciones inApp y notificaciones app push, aumentas la productividad de tus aplicaciones. Y todo gracias a la información de valor que puedes aportar a los usuarios con suma sencillez. En indigitall te mostramos, a continuación, los beneficios de esta solución.

Cómo aprovechar las comunicacion inApp y notificaciones app push
Los mensajes inApp permiten insertar contenidos personalizados e interactivos en la App para cada usuario, Una forma de aprovecharlas consiste en lanzar descuentos. Por ejemplo, si comercializas perfumes, puedes efectuar una campaña en función de la estación. Gracias a esta solución, muestras ofertas personalizadas o genéricas a tu público, lo que te aportará un mayor retorno.

También es posible emplearlo para la mejora continua de la propia aplicación. Esto se realiza con una notificación en la que se pide valorar la app e introducir comentarios. No te responderán todos los usuarios, pero sí una cantidad significativa. De esta manera, podrás anticiparte y ofrecer soluciones a los problemas que el uso de la  app vaya generando.

Por su parte, las notificaciones app push son una forma efectiva de enviar recordatorios relacionados con tu tienda. Por ejemplo, si vendes ropa, podrás informar sobre cualquier nueva tendencia o colección que estés comercializando. El público se enterará de manera sencilla y no intrusiva, con solo ver la pantalla de su teléfono.

Otro uso consiste en enviar ofertas exclusivas y personalizadas. Se trata de mensajes con una mayor tasa de apertura, ya que incluyen el nombre del usuario. Además, un texto atractivo de acompañamiento te ayuda a conseguir los mejores resultados.

Los beneficios más importantes
Para empezar, las notificaciones app push entregan información inmediata y directa. Son una forma de comunicación que no requiere del uso de la aplicación. Esto te permite enviar datos relevantes sin obstáculos y en un lugar tan visible como la pantalla de un móvil. Asimismo, el usuario tiene la posibilidad de acceder a la app tocando en el recuadro del mensaje.

Así, consigues aumentar las ventas de los productos o servicios que más te interesen. El envío de notificaciones app push favorece la finalización de los procesos de compra, en un proceso de comunicación no intrusivo.

Tanto en las comunicaciones inApp y notificaciones app push, puedes dirigirte a un público geolocalizado, algo que te ayuda a aumentar las ventas en una zona determinada. También son útiles para mejorar la consistencia de la marca, que será más fácil de reconocer por parte de los usuarios. Incluso son beneficiosos para incrementar el tiempo de permanencia en tu aplicación.

En definitiva, el sector de bienes de consumo tiene dos nuevos aliados. Las comunicaciones inApp y las notificaciones app push llegan directamente a tus usuarios. Si quieres empezar a utilizarlas, en indigitall nos encargamos de efectuar una implementación adaptada a tus necesidades. ¡Descubre nuestra demostración!

Related topics: app push Bienes de consumo e-commerce inApp
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Use Cases

What do inApp messages and app push notifications offer to the consumer goods sector?

24 NOV. 2022
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What do inApp messages and app push notifications offer to the consumer goods sector?

The consumer goods sector can reach its audience with ease. By using inApp or push notifications, you increase the productivity of your applications. And all thanks to the valuable information that you can provide users with great simplicity. We show you the benefits of both solutions below.

How to take advantage of inApp messages and app push
InnApp messages allow you to communicate while users are in your app. One way to take advantage of them is to launch discounts. For example, if you sell perfumes, you can carry out a campaign based on the season. Thanks to this solution, you show personalized or generic offers to your audience, which will bring you a greater return.
It is also possible to use it for the continuous improvement of the application. This is done with a banner asking to rate the app and enter comments. Not all users will respond, but a significant number will. If there is any problem, you will solve it easily. Perhaps the loading time is too slow, something that you will end up knowing thanks to this use.
App push messages are displayed when the user is using their mobile device. They are an effective way to send reminders related to your store. For example, if you sell clothing, you’ll be able to report on any new trends or collections you’re marketing. The public will find out in a simple and non-intrusive way, just by looking at their phone screen.
Another use is to send exclusive and personalized offers. These are messages with a higher opening rate, since they include the user’s name. In addition, an attractive accompanying text helps you achieve the best results.

The most important benefits
For starters, app push notifications deliver immediate and direct information. They are a form of communication that does not require the use of the application. This allows you to send relevant data without obstacles and in a place as visible as a mobile screen. Likewise, the user has the possibility of accessing the app by touching the message box.
Thus, you manage to increase sales of the products or services that interest you the most. By sending messages with what users want, you encourage them to end up buying.Using inApp messages and app push notifications, you can target a geolocated audience, something that helps you increase sales in a certain area. They are also useful for improving the consistency of the brand, which will be easier for users to recognize. They are even beneficial for increasing the time spent on your app.
In short, the consumer goods sector has two new allies. inApp messages and push app notifications reach your users directly and without obstacles. If you want to start using them, we take care of carrying out an implementation adapted to your needs. Discover our demo !

Related topics: app push Consumer goods e-commerce inApp
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Use Cases

SMS para el sector retail

24 NOV. 2022
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SMS para el sector retail

El sector retail recurre con frecuencia a las comunicaciones vía SMS para establecer contacto con los clientes. Es un modo muy efectivo de impactar en ellos y, además, de inmediato. En indigitall te ofrecemos algunas claves para que tu empresa pueda disfrutar de los beneficios de una opción que goza actualmente de gran aceptación.

Estos son los principales usos que el sector retail da a los SMS
Los negocios pertenecientes al sector retail han sabido cómo sacar partido a los mensajes que se envían a los teléfonos móviles. Desde hace ya algunos años, los casos de uso del SMS son tan diversos como exitosos. En este artículo recopilamos algunos de los principales.

1. Aviso de rebajas y promociones de ventas
Este canal te permite notificar cuándo comienza el periodo de rebajas o en qué fechas los clientes podrán beneficiarse de promociones de venta. También puede referirse a descuentos con los que se desea premiar a un número determinado de clientes por su fidelidad. Ese es el caso de las ventas vip, como las que se basan en un adelanto de las rebajas.

2. Invitación a un evento
Cuando un establecimiento realiza la presentación de un nuevo producto o celebra un evento, como los de aniversario, suele invitar por SMS a sus clientes habituales. Basta con indicar la hora y el motivo del festejo para informar al público de que puede acudir al acto.

3. Recordatorio de una cita
Asegurarse de que el cliente no va a faltar a una cita fijada de antemano es más sencillo mediante esta vía de comunicación. Bastará con enviar un mensaje uno o varios días antes de que vaya a producirse para recordarla.

4. Generar tráfico de calidad hacia la página web
El SMS puede incluir un enlace que redirija a su destinatario hacia la página web del negocio. Se trata de un tráfico de calidad, dado que ya es cliente de la empresa o ha tenido un contacto con ella. También puede añadirse, por ejemplo, un código de descuento.

5. Evitar los carritos abandonados
Si un cliente ha añadido uno o varios productos a su carrito y no ha finalizado la compra, es el momento de animarlo a hacerlo. Puede conseguirse con solo recordárselo o comunicándole un descuento que resulte tentador.

6. Hacer uso del retargeting
Cuando los clientes visitan por primera vez una tienda online no siempre se produce la compra. Es necesario insistir para conseguir que vuelva a visitarla y se decida a formalizar el pedido. Un SMS puede ser crucial, sobre todo si incluye una oferta o la promesa de unos portes gratuitos.

7. Informar de la llegada de un pedido
Se emplea cuando una persona hace una compra por Internet y solicita recogerla en la tienda física. El mensaje que llegará a su móvil permitirá comunicarle que tiene su pedido disponible para que pase a recogerlo.

Estas opciones son solo una muestra del uso que se da a las comunicaciones por SMS en el sector retail. Si deseas disponer de más información, visita la web de indigitall y descubre nuestros servicios. ¡Contacta con nosotros y síguenos en LinkedIn para no perderte nuestras novedades!

Related topics: e-commerce SMS
Categories
Use Cases

SMS for Retail

24 NOV. 2022
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SMS for Retail
u003cpu003eThe retail sector frequently uses SMS communications to establish contact with customers. It is a very effective way to impact them and, moreover, immediately. indigitall offers you some keys so that your company can enjoy the benefits of an option that is currently widely accepted.u003c/pu003enu003cpu003eu003cstrongu003eThese are the main uses of the SMS for retail sectoru003c/strongu003eu003cbr /u003eBusinesses belonging to the retail sector have known how to take advantage of the messages that are sent to mobile phones. For some years now, SMS use cases have been as diverse as they are successful. In this article we compile some of the main ones.u003c/pu003enu003cpu003eu003cstrongu003e1. Notice of rebates and sales promotionsu003c/strongu003eu003cbr /u003eThis channel allows you to notify when the sales period begins or on which dates customers will be able to benefit from sales promotions. It can also refer to discounts with which you want to reward a certain number of customers for their loyalty. That is the case of vip sales, such as those that are based on an advance of the sales.u003c/pu003enu003cpu003eu003cstrongu003e2. Invitation to an eventu003c/strongu003eu003cbr /u003eWhen an establishment presents a new product or celebrates an event, such as an anniversary, it usually invites its customers by SMS. It is enough to indicate the time and the reason for the celebration to inform the public that they can attend the event.u003c/pu003enu003cpu003eu003cstrongu003e3. Appointment reminderu003c/strongu003eu003cbr /u003eMaking sure that the client will not miss an appointment set in advance is easier through this means of communication. It will be enough to send him a message one or several days before the event as a reminder.u003c/pu003enu003cpu003eu003cstrongu003e4. Generate quality traffic to the websiteu003c/strongu003eu003cbr /u003eThe SMS may include a link that redirects to the business website. This is quality traffic, since they are already a client of the company or have had contact with it. You can also add, for example, a discount code.u003c/pu003enu003cpu003eu003cstrongu003e5. Avoid abandoned cartsu003c/strongu003eu003cbr /u003eIf a customer has added one or more products to their cart and has not completed the purchase, it is time to encourage them to do so. It can be achieved just by reminding them or telling them about a discount that is tempting.u003c/pu003enu003cpu003eu003cstrongu003e6. Make use of retargetingu003c/strongu003eu003cbr /u003eWhen customers visit an online store for the first time, they do not always make a purchase. It is necessary to insist on visiting it again and they can decide to formalize the order. An SMS can be crucial, especially if it includes an offer or the promise of free shipping.u003c/pu003enu003cpu003eu003cstrongu003e7. Report the arrival of an orderu003c/strongu003eu003cbr /u003eIt is used when a person makes a purchase online and requests to pick it up at the physical store. The message that will arrive on your mobile will let you know that your order is available for you.u003c/pu003enu003cpu003eThese options are just a sample of the use given to SMS communications in the retail sector. If you want more information, visit the indigitall website and discover our services. Contact us and follow us on LinkedIn so you don’t miss our news!u003c/pu003e
Related topics: e-commerce SMS
Categories
Use Cases

SMS for Retail

24 NOV. 2022
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SMS for Retail
u003cpu003eThe retail sector frequently uses SMS communications to establish contact with customers. It is a very effective way to impact them and, moreover, immediately. indigitall offers you some keys so that your company can enjoy the benefits of an option that is currently widely accepted.u003c/pu003enu003cpu003eu003cstrongu003eThese are the main uses of the SMS for retail sectoru003c/strongu003eu003cbr /u003eBusinesses belonging to the retail sector have known how to take advantage of the messages that are sent to mobile phones. For some years now, SMS use cases have been as diverse as they are successful. In this article we compile some of the main ones.u003c/pu003enu003cpu003eu003cstrongu003e1. Notice of rebates and sales promotionsu003c/strongu003eu003cbr /u003eThis channel allows you to notify when the sales period begins or on which dates customers will be able to benefit from sales promotions. It can also refer to discounts with which you want to reward a certain number of customers for their loyalty. That is the case of vip sales, such as those that are based on an advance of the sales.u003c/pu003enu003cpu003eu003cstrongu003e2. Invitation to an eventu003c/strongu003eu003cbr /u003eWhen an establishment presents a new product or celebrates an event, such as an anniversary, it usually invites its customers by SMS. It is enough to indicate the time and the reason for the celebration to inform the public that they can attend the event.u003c/pu003enu003cpu003eu003cstrongu003e3. Appointment reminderu003c/strongu003eu003cbr /u003eMaking sure that the client will not miss an appointment set in advance is easier through this means of communication. It will be enough to send him a message one or several days before the event as a reminder.u003c/pu003enu003cpu003eu003cstrongu003e4. Generate quality traffic to the websiteu003c/strongu003eu003cbr /u003eThe SMS may include a link that redirects to the business website. This is quality traffic, since they are already a client of the company or have had contact with it. You can also add, for example, a discount code.u003c/pu003enu003cpu003eu003cstrongu003e5. Avoid abandoned cartsu003c/strongu003eu003cbr /u003eIf a customer has added one or more products to their cart and has not completed the purchase, it is time to encourage them to do so. It can be achieved just by reminding them or telling them about a discount that is tempting.u003c/pu003enu003cpu003eu003cstrongu003e6. Make use of retargetingu003c/strongu003eu003cbr /u003eWhen customers visit an online store for the first time, they do not always make a purchase. It is necessary to insist on visiting it again and they can decide to formalize the order. An SMS can be crucial, especially if it includes an offer or the promise of free shipping.u003c/pu003enu003cpu003eu003cstrongu003e7. Report the arrival of an orderu003c/strongu003eu003cbr /u003eIt is used when a person makes a purchase online and requests to pick it up at the physical store. The message that will arrive on your mobile will let you know that your order is available for you.u003c/pu003enu003cpu003eThese options are just a sample of the use given to SMS communications in the retail sector. If you want more information, visit the indigitall website and discover our services. Contact us and follow us on LinkedIn so you don’t miss our news!u003c/pu003e
Related topics: e-commerce SMS