Casa del libro continues its digital transformation with indigitall
How do you notify users about new offers, best-selling products, trending items and those whims we were looking for that are no longer in stock? Furthermore, how can you personalize experiences and keep communication relevant to users’ preferences?
I’m sure you’re not surprised that an e-commerce leader like Casa del Libro offers this type of experience to its users. But being a leader in literary distribution, in the current situation, is not enough: you need to look for ways to stay relevant to your consumers.
To achieve this, Casa del Libro has decided to boost its omnichannel approach and draw up a strategy with indigitall in which web and app push notifications play a leading role. In this way, it responds to the needs of users, offering them better usability and convenience while browsing their favorite channels.
Working together with indigitall, Casa del Libro, tackled one of the biggest challenges your business will face today: staying relevant to your audience despite the passage of time.
When you think about the frenetic pace at which brands are launching impacts, it’s hard to keep up with the times, while at the same time being noticed by everyone else. Casa del Libro has used the power of the indigitall console and the push notification channel as a system that will allow it to develop precise tactical actions in an omnichannel way, reaching the preferred platforms of its users: with web and app push notifications.
Among many functionalities, Casa del Libro detected that thanks to the audience segmentation gathered through users’ browsing on their website or mobile app, it was more efficient for them to send their messages in a segmented way, increasing the %CTR and the value provided to their users. In this way they can communicate directly with specific demographics through personalized and rich messages on their smartphone, tablet or PC.
Connect a new channel to your CRM
Who wouldn’t like to have the opportunity to carry out marketing campaigns adapted to the decision moment or Customer Journey in which customers find themselves? Wouldn’t you love to have a tool with which to detect the consumer’s doubts in order to be able to solve them? At indigitall we have helped to integrate the push notifications channel with CRM data, enabling us to design very precise strategies.
Casa del Libro has done this by connecting the notification orchestrator with its Salesforce Marketing Cloud software. Thus, crossing data, they can make communication campaigns in which, knowing their users better, their activations/actions are optimized, and they have their own and third-party data sources to obtain a 360-degree view of all their customers.
Notifications for retargeting
There are several reasons why a user browses your website, shows interest in certain products… And, in the end, does not buy them. Can you imagine having the ability to retarget them? With a retargeting campaign using push notifications it is possible. It allows you to be proactive and communicate with them as a salesperson would in a physical shop, directly impacting their smartphone, PC or Tablet, reminding them that they left a product pending, and that it is still available for them to complete the purchase.
An example of this is the retargeting we see on the Casa de Libro website and App. If you leave your favorite book in the abandoned cart, and forget to finish the purchase, they will send you a message reminding you of your pending purchase or show you alternatives to the books you have shown interest in.
How Casa del Libro uses personalized experiences to increase your average basket with indigitall
It’s difficult to offer a personalized experience from your online shop. But by replicating Casa del Libro’s strategy, you can communicate with users directly through customized notifications. Our functionalities allow you to send them animated images, segment according to the profile of the browsers, geolocate and create interactive messages. All this from an executive dashboard and with the support of AI.
Casa del Libro’s use of push app notifications is a success story within their customer relationship strategy as it allows them to communicate and engage with their audience in a relevant way and at the same time engage with the customer directly.
If you want to replicate strategies like this, follow us on LinkedIn – we’ll keep you up to date!
