If You’re Lost in a Sea of Data, Discover CDP: What Is It? How Does It Help?

Nowadays, companies have a vast amount of data on customers, leads, and target audiences. This would be good news if most of it wasn’t irrelevant or duplicated. That’s why you might need a Customer Data Platform to help you, but… What exactly is CDP?

Today, we’ll tell you more about how it works and how it can benefit your company, explaining our solution for you.

What is CDP?

CDP stands for Customer Data Platform. It’s software or a program that collects information from various channels, unifying and segmenting it to create a unique and coherent profile of each customer.

Among the data it collects are behavioral data, part of the so-called customer journey. These include all the actions the customer takes on the site, app, or even with the digital assistant. Additionally, it collects data from electronic transactions and demographic information about the customer.

Once this database is created, it allows access from other systems or programs. This helps synchronize work across different departments in the company and ensures data integrity when shared.

Don’t confuse it with a Customer Relationship Management (CRM) system. While CRM also collects data, it’s less complex and more focused on communication. Nor is it a Data Management Platform (DMP), which collects anonymous data through cookies.

How Does a Customer Data Platform Help Me?

Now that we know what a CDP is, let’s see how it can help you. Specifically, it has three main goals, which we’ll explain individually:

All Your Data in One Place

The first benefit of using this tool is unifying all the information. One of the biggest problems companies face is that each department has its own data, which isn’t shared with others. When this happens, business operations slow down, and there’s less agility.

With a CDP, you have unified software that connects to various tools, including those used by the company’s marketing specialists. This way, the SEO manager has the same customer information as the person running traditional TV advertising campaigns.

Segmentation

When launching advertising campaigns, a CDP is an excellent option. After collecting the data, you’ll be able to define the best audience segment for your campaigns and marketing channels.

Thanks to this, your customer conversion rates will increase significantly, as will your ROI. By focusing more effectively on potential buyers, you won’t waste time or money. Everything will be directed towards leads with a higher likelihood of purchasing, reducing expenses.

What is CDP? It’s Privacy

Nowadays, companies in the European Union must comply with GDPR, ensuring data privacy and customer consent. Since CDPs rely on this information, it’s crucial to comply with current legislation and avoid penalties.

Fortunately, CDP helps manage first-party data, ensuring consent is handled across all areas. Additionally, everything will be documented and recorded according to the law.

How Can I Leverage It with indigitall?

Now that you know what a CDP is and how to benefit from it, it’s time to find a tool that controls your data and helps you achieve greater results. If you need to automate your campaigns and better manage your information, turn to indigitall and our tools.

For example, our tool focused on the Customer Journey allows you to build deeper connections with your customers. It’s an all-in-one solution for running marketing campaigns across various channels, connecting with all buyers through a unified control panel.

To keep all your data together, it syncs with all your systems, including your CRM. This ensures your data is up-to-date and synchronized across all company departments. We guarantee data integrity and security when sharing.

On top of that, our tool uses artificial intelligence to create automated message flows, based on each customer’s data, which increases the CTR of your messages. Save time, optimize your strategies, improve your brand image, and boost sales and customer loyalty.

If you want to use our tool and improve in every aspect, contact us. You can request a demo to see the numerous advantages for yourself. Don’t wait any longer — automate your business with us!