Effective strategies to engage consumers in the digital age

14 JUN. 2023
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Effective strategies to engage consumers in the digital age

In recent years, e-commerce has experienced significant growth. Consumers are increasingly turning to digital channels to make their purchases, which makes them a very powerful tool for communicating promotions or sales. In this article, we will discuss effective strategies to make the most of digital channels and attract consumers during the sales season.

  1. Optimize your website:
    Your business website is the epicenter of your online presence. Make sure it is optimized at all times. Highlight the products you want to sell the most on the home page and use clear and attractive calls to action to direct visitors to promotions. Another point to take into account on the web is the loading speed to ensure that your users have a smooth and fast experience.

  2. Social networks:
    We all know the power of them to communicate sales and get a wider reach. Use these platforms to announce your promotions, give more visibility to featured products and share testimonials from your most satisfied customers. In addition, you can also consider investing in online advertising to reach a wider audience and attract new consumers who might be interested in your products.

  3. Use email marketing:
    Email marketing continues to be one of the most effective forms of marketing during the sales season. We advise you to create a list of subscribers and send promotional emails, highlighting special offers, exclusive discounts and key dates. Personalize messages and tailor them to your customer’s interests and preferences. Be sure to include a clear CTA that directs them to your website.

  4. Push Notifications / Web Push and App Push:
    You can create segments based on preferences, purchase history, geographic location and other filters. This will allow you to send more personalized notifications and increase the effectiveness of your messages. Define the frequency and time of sending and design attractive messages with clear and concise language to convey all the information about the sales more effectively. We also advise you to include important details such as the start and end date of the sales.

  5. Influencers:
    Collaborating with the most relevant influencers in your industry will help expand your reach and increase the visibility of your sales. Look for influencers who share the same values and audience as your brand and propose creative collaborations. These collaborations can range from product reviews to sharing exclusive discounts with their followers or even organizing sweepstakes on their digital channels. This way you will achieve a great impact and attract new customers.

  6. Mobile Wallet by indigitall:
    This channel is revolutionizing the way we communicate with our customers due to the simplicity of its use. Users simply scan a QR code and add the card to their wallet, from that moment on they can receive all the offers. In addition, they can update them without the need for any development and receive notifications to be updated at all times.

  7. Content marketing:
    Another effective strategy to attract consumers. Create relevant and valuable content that provides useful information about the products on offer. You can write blogs, record videos or make infographics that highlight the features and benefits of the discounted products. In addition, you should also consider offering exclusive content for subscribers, such as shopping guides or style tips.

Communicating sales through digital channels is essential today to attract consumers and make the most of the discount season. Indigitall offers all these channels in a single dashboard, making the management and creation of marketing campaigns much easier than in other similar platforms.

Indigitall helps you adapt your messages and content to each digital channel to maximize their effectiveness and you will be able to monitor and analyze all the information obtained about which channels and strategies generate better results and make adjustments as needed. Learn how your digital channels customer journey works.

Related topics: Customer Journey