Create a perfect customer journey with the indigitall connector for Salesforce

14 MAR. 2023
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Create a perfect customer journey with the indigitall connector for Salesforce

Creating a fully personalized customer journey following a multichannel strategy is of vital importance to increase the effectiveness of every single message you send. That’s why, in this article, we’ll explain all the benefits of the indigitall connector for Salesforce.

All integrated communication development

Incorporating the indigitall connector allows you to take advantage of all the benefits of the Salesforce Marketing Cloud’s Customer Journey. It will be possible to have integrated in the same platform all the development of communications carried out via app, web, mobile wallet, WhatsApp and SMS.

It is important to bear in mind that most users use different devices at the same time in their daily lives and that they also consume many different types of content. Therefore, your main goal in your marketing strategy is to send the right message at the right time.

This means using different platforms at the same time. It is much more convenient to work when all information and data are grouped together in one system. It saves time, and makes it much easier to analyze the data when planning different types of A/B tests.

Create personalized audiences

The indigitall connector, on the other hand, gives you the possibility to communicate with all your customers in a fully segmented way based on interests and other metrics. For example, depending on whether they have connected to a WiFi network or are in a physical shop, messages can be sent based on their geographic location. The goal is to generate interest that leads to conversions.

On the other hand, another of the most common audiences used in this type of system are the apps that have been installed. These give a lot of information about the interests and purchase intention of each of the potential consumers. On the other hand, through our connector, it is also possible to add a variety of services such as web push, app push and mobile wallet. In this way, in addition to having many types of communications at your disposal, you can also incentivise purchases if you are an online shop.

Personalized messages at each stage of the funnel

Taking care of the conversion funnel is also of vital importance to achieve your goals. It is very important to send a personalized message at each stage of the funnel.

In conclusion, the indigitall connector offers a wide variety of possibilities to improve each of the communications and the customer journey. In our team we are experts when it comes to helping our clients create a true multichannel strategy. Contact us and we will advise you.

Related topics: Customer Journey