Iberia deployed behavior-based retargeting across push and web, targeting travelers who had searched specific routes without booking, firing personalized messages at the exact moment search intent was highest.
96% of travelers don't book on their first visit. One platform gives you a second shot at all of them.
Booking abandonment, disruption chaos, and loyalty programs that go quiet between trips: these aren't separate problems. indigitall connects the full trip lifecycle on one platform: retargeting that recovers searches before intent cools, real-time operational alerts that replace call center queues, and multilingual AI that handles every guest inquiry in the language they're traveling in.
The trip is the easy part. The experience around it is where guests are won or lost.
A guest who books with you once is a good start. A guest who books again because the disruption was handled well, the concierge knew their preferences, and the loyalty points were waiting when they returned: that is a business model. indigitall connects every stage of the traveler's lifecycle on one platform, so the retargeting that converts the first booking is the same system that manages the gate change and earns the return trip.
-
Retargeting
Retargeting that catches intent before it cools.
96% of travel searches don't become bookings on the first visit. Behavioral triggers fire across push, email, and WhatsApp the moment a traveler exits, and again when the price changes, when availability tightens, or when a limited offer activates.
3%+ CTR on retargeting, Iberia -
Operational alerts
Real-time operational alerts at the moment they matter.
Gate changes, delays, room-ready signals, and disruption re-bookings delivered in seconds, not minutes. The AI concierge handles modifications without a call center queue.
−34% unclaimed reservations, Wible -
AI Concierge 24/7
24/7 multilingual AI concierge on WhatsApp.
Restaurant recommendations, booking changes, local transport, itinerary questions: resolved in any language, any time, inside WhatsApp. Escalates to a human agent only when the situation demands it.
Meta Business Partner · Tier 1 -
Loyalty
Loyalty that earns the return trip.
The indigitall CDP tracks every trip, every preference, and every interaction. Cross-sell from flight to hotel to excursion happens automatically, triggered by behavioral signals, not manual campaigns.
13.5M devices connected, Grupo Xcaret
Every trip has a story. One platform manages every chapter.
Pick a journey to see how it plays out across every channel: behavioral triggers, AI personalization, and a live phone preview showing exactly what the traveler receives at each step.
Real results from travel brands that made every touchpoint count.
Wible built a WhatsApp bot that let carsharing customers book, modify, and manage reservations directly in-chat, eliminating the friction that was costing them one in three bookings.
Grupo Xcaret used web push to turn anonymous site visitors into an identifiable, reachable audience, capturing opt-ins from travelers who had never created an account, then feeding them into the existing Salesforce Marketing Cloud stack.
Source: indigitall production data: Iberia, Wible and Grupo Xcaret, 2026.
Numbers from travel brands moving real volume on the platform.
- 264M
- Retargeting impressions per year
- Behavior-based flight search retargeting Iberia
- 3%+
- CTR on retargeting
- Above industry benchmark for travel display Iberia
- 2-10%
- Conversion rate on push campaigns
- 85k+ notifications sent to a 1M+ audience ALSA
- −34%
- Unclaimed reservations
- WhatsApp bot for direct carsharing bookings Wible
- 13.5M
- Devices connected
- Anonymous web visitor capture via web push Grupo Xcaret
- 720k
- New opt-ins from anonymous visitors
- Zero first-party data required to start Grupo Xcaret
Source: indigitall production data: Iberia, ALSA, Wible and Grupo Xcaret, 2026.
How does indigitall help a hotel win more direct bookings instead of relying on travel agency sites?
With indigitall, a hotel can message only guests who gave permission on a channel it owns. Two documented ways to ask are web push, which reaches visitors in any browser, and a WhatsApp chat button that the free WordPress plugin adds to the site. A retargeting event then fires when a visitor leaves without booking.
| Moment | Channel | What triggers it | What to know |
|---|---|---|---|
| A visitor leaves without booking | Web push or app push | A retargeting event after a wait you set, such as 30 minutes or the next day | The visitor must have accepted notifications |
| A guest books on your own site or app | A webhook call from your booking system | Only guests who explicitly opted in | |
| A guest booked on a third-party site | Your site's WhatsApp button or web push | The guest chooses to write or subscribe | No connector with travel agency sites is documented |
What can a guest do on WhatsApp before, during and after a stay with indigitall?
With indigitall, the AI agent manages bookings and can hand the conversation to a person in the Contact Center, while WhatsApp Flows run forms inside the chat. Payment is different: in product messages, the cart goes to the company's app or website, where the guest pays.
| Stage | What the guest can do | Limit to know |
|---|---|---|
| Before arrival | Book or change a reservation in a form inside the chat | Availability in the chat depends on connecting your booking system |
| During the stay | Ask the AI agent about services, or open a product message | Payment is completed on your app or website |
| After the stay | Rate the stay in a Flow | After the 24-hour window, only a Meta-approved template can be sent |
How does indigitall, a hotel guest communication platform, connect to a hotel's property management system, booking engine and CRM?
indigitall documents connectors for HubSpot and Salesforce Marketing Cloud. Any other system connects through the API or SDK in real time, or by CSV, and a journey can send data back with a webhook. The documentation names no native connector with a property management system, booking engine or distribution system.
| System | How it connects | What it does |
|---|---|---|
| HubSpot | App Marketplace connector, installed by an administrator | Adds Push, SMS and WhatsApp actions to Workflows |
| Salesforce Marketing Cloud | Connector | Salesforce orchestrates the journey and indigitall delivers |
| Property management system or booking engine | API or SDK, or CSV; webhook out | Your IT team builds it and you choose which fields cross |
FAQs: indigitall for Travel and Hospitality
How does a hotel get consent to message guests on WhatsApp?
With indigitall, only users who explicitly opted in should receive messages, according to the WhatsApp best practices. A hotel can ask at booking, on its website or in a chat the guest starts. Marketing templates should carry a quick-reply opt-out button, and marketing must stop after an opt-out. Confirm the legal basis with your legal team.
What happens when a guest's WhatsApp conversation needs a person at the front desk?
With indigitall, the AI agent can transfer the conversation to an unlimited and configurable number of human agents. In the Contact Center, conversations join a first-in, first-out queue, each agent handles six at once by default, and the history shows up to 20 messages.
Can a guest pay for a booking inside WhatsApp?
Not in the flow indigitall documents. In a WhatsApp product message, the guest picks the items and the cart goes to the company's app or website, where the payment method is chosen and the payment is made. WhatsApp handles the conversation, and the payment stays on the company's own channel.
Can indigitall send WhatsApp marketing messages to guests with US phone numbers?
Not marketing templates. As of October 2026, Meta says WhatsApp does not deliver marketing template messages to US (+1) numbers. A guest can still write first and get answers inside the 24-hour window, while email, push and SMS carry the outbound steps. Check which countries your guests come from.