Monetize Your Audience Like Never Before

indigitall · Media & Entertainment: Hero English

From Broadcast to Relevance. On One Platform.

The behavioral data is already there. Most platforms just don't act on it.

A reader who opens one story gets the same homepage as everyone else. A reader who opens political coverage every morning, skips sports, and reads on mobile at 7am gets a briefing built around what they actually follow, before they go looking for it somewhere else. That is the difference between a platform that broadcasts and one that reads signals. indigitall's CDP turns reading and viewing behavior into retention campaigns, content recommendations, and support automation that work before the subscriber ever drifts.

Retention
Churn prediction before the subscriber decides to leave.

The CDP monitors session frequency, content engagement, topic drop-off, and renewal proximity. When the signals align with a known pre-churn pattern, a retention play fires automatically, days before the cancellation.

AI-powered early warning · proactive retention
Viewing

Match

Push

In-app

WhatsApp

Personalization
Content personalization that earns the next session.

Viewing history, device type, time-of-day behavior, and genre preferences drive individualized push, in-app recommendations, and WhatsApp alerts. So subscribers find something worth watching every time they open the app.

3x engagement on geo-targeted segments · media sector benchmark
AI Support
AI that answers subscriber questions before they become tickets.

Account access, billing questions, subscription changes, content availability, technical troubleshooting. Handled instantly by an AI agent trained on your own data. Human agents receive only the cases that actually need them.

40-60% reduction in support costs · sector range
Relevance
Relevance over volume. The end of alert fatigue.

Readers pick the topics they care about. Breaking news fires only when it matches a declared preference, and the model learns from every open. So subscribers stay opted in instead of muting you by morning.

+22% CTR via geo-targeted news · media sector benchmark

Subscriber Journeys

Every subscriber is at a different moment. One platform knows which one.

Pick a journey to see how it plays out across every channel: behavioral triggers, AI personalization, and a live phone preview showing exactly what the subscriber receives at each step.

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PreviewActivate

Journey activated by behavioral event ·AI personalization active ·One subscriber profile

Step 1 / 7

Interactive subscriber journey demo for Media and Entertainment. Enable JavaScript to explore Reader and Viewer Onboarding, Content Re-Engagement, Breaking News and Live Events, Free to Paid Conversion, Subscription Renewal and Retention, and Fan and Event Engagement.

Proof

Real results from media brands that turned content into a conversation.

Spain · Football Club

Atlético de Madrid deployed indigitall push across their app and web properties to drive match-day engagement and promotional campaign performance. Behavioral segmentation reaches season ticket holders, casual fans, and lapsed supporters with different messages on the same day.

42% CTR on promotional and sales messages

19% CTR on post-match summaries

Gen AI bot integrated with the OPTA sports data API

Sector Benchmark

Across media deployments, indigitall's behavioral segmentation and geo-targeting consistently outperform mass-blast messaging. These are industry-level ranges, not a single named customer, shown here to set an honest expectation for what the platform delivers.

3x engagement on geo-targeted content segments Media sector benchmark

+22% CTR via geo-targeted news push Media sector benchmark

Atlético de Madrid data: indigitall production, 2026. The second card reflects media sector benchmarks across indigitall deployments, not a single named customer.

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Measured Outcomes

What the platform delivers for media and entertainment brands.

42%: CTR on promotional content messages; Targeted content and offer campaigns
19%: CTR on post-match summaries; Real-time content push to an engaged fan base
3x: Engagement on geo-targeted content segments; AI-powered content and offer segmentation
+22%: CTR via geo-targeted news push; Breaking news matched to declared preferences
40-60%: Reduction in customer support costs; AI agent deployment, sector range
50%: Inbound call deflection; Voice AI, sector range

Source: Atlético de Madrid production data, 2026. Media sector benchmarks are industry-level ranges across indigitall deployments, not attributed to a single customer.

How does RCS business messaging work through mobile operators with indigitall?

With indigitall, RCS business messaging reaches the recipient's default messaging app on Android and iPhone from a verified sender, with automatic SMS fallback when RCS is unavailable. Whether a recipient gets RCS depends on the device, the operating system, carrier support, the region and the user's settings. Opt-in is required, and an easy opt-out message is mandatory.

Question	Answer	What to know
Where does it appear?	In the phone's default messaging app, with no app to download	It needs mobile data or Wi-Fi, unlike SMS
What does the recipient see?	The brand's verified logo, authenticated by the telecom provider, plus images, videos and buttons	Availability depends on carrier support and region
What if RCS is not available?	indigitall sends an SMS automatically	The message is still delivered, as plain text
What can be measured?	Delivery, reads and link clicks	Tracking works while the message is sent as RCS

Can a media or telecom brand use WhatsApp with US phone numbers through indigitall?

With indigitall, WhatsApp works with US numbers for conversations the subscriber starts, but not for marketing templates. As of October 2026, Meta says WhatsApp does not deliver marketing template messages to US phone numbers. Payment also stays outside the chat: in product messages, the cart goes to the company's app or website, where the subscriber pays.

What the brand wants	With US numbers	What to know
Promote a plan or a show	Not with a WhatsApp marketing template	Push, email, SMS or RCS carry the outbound promotion
Answer a subscriber who writes first	Yes, with free-form messages for 24 hours	After 24 hours, only a Meta-approved template can be sent
Take a payment	The cart goes to the company's app or website	The payment method is chosen and paid there

How does indigitall keep subscribers from muting push notifications or losing the permission?

With indigitall, a media company sends each reader only the topics they follow. Interest groups, such as sports, news or promotions, are created in the console, and a segmentation script assigns up to five topics based on the pages a reader visits. Since October 2025, Chrome revokes notification permission on devices with very low interaction and high volume, so relevance protects the audience.

Mechanism	What it does	What to know
Interest groups	The reader subscribes to a topic and the campaign reaches only that group	The reader must have accepted notifications
Navigation segmentation	The script assigns topics after 20 seconds on the page, and the sixth topic replaces the oldest	Without the reader's permission, segmentation does not work
Retargeting cap	The retargeting code sends at most one notification a day	The interval can be changed in the code
Chrome revocation	Chrome removes the permission on the least active devices	Installed web apps (PWAs) keep it

FAQs: indigitall for Telco and Media

How does the WhatsApp integration work with Meta?

With indigitall, a company creates its WhatsApp Business Account in Meta Business Suite, copies the WABA ID and starts the integration, even while Business Verification is pending. Meta usually reviews verification in 24 hours to 5 business days, and higher messaging limits depend on it. indigitall can also submit the Official Business Account application once the account is 30 days old.

Can indigitall connect to the systems a media company already uses without forcing a CRM?

With indigitall, the CDP does not replace a CRM or require one: the documentation says it fuels the CRM. IT connects each system through the API or SDK in real time, or by CSV, with one unique identifier per user, and the company chooses which fields are sent.

What happens when an AI voice call goes unanswered or reaches voicemail?

With indigitall, a journey can route the contact to an SMS or email follow-up when an AI Voice call goes unanswered or reaches voicemail. The documentation recommends no outbound calls between 9:00 PM and 8:00 AM in the recipient's local time. It does not state how many attempts the agent makes.

Why does a push notification not show up when the send status is OK?

With indigitall, a send status of OK means Firebase delivered the notification and the permission is still active. The cause is usually on the device, such as battery saving on some Android brands. The push statistics separate sent from received, and CTR is calculated on sent.

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