A Practical Guide to Customer Marketing: Strategies & Tools for Retention and Growth

Customer retention is more cost-effective than acquisition, costing at least five times less. As acquisition costs rise, brands are focusing on existing customers as a valuable resource.

Key Takeaways

• Cost Efficiency: Retaining customers is significantly more cost-effective than acquiring new ones.
• Omnichannel Strategy: A seamless dialogue across multiple channels enhances customer engagement.
• Customer Flywheel: Happy customers become the primary engine for growth through advocacy.
• Data-Driven Insights: Leveraging AI and automation tools can significantly boost retention and revenue.

This is the essence of customer marketing. It’s the strategic practice of engaging your existing customer base to boost retention, deepen loyalty, increase lifetime value (LTV), and ultimately, transform satisfied buyers into passionate brand advocates.

Unlike traditional acquisition marketing, which centers on top-of-funnel activities, customer marketing focuses on the post-purchase experience. It recognizes that the initial sale isn’t the finish line; it’s the starting point for a long-term, mutually beneficial relationship.

Successfully executing this requires a sophisticated, Global Omnichannel Strategy. It’s about creating a seamless dialogue that moves fluidly between channels like App Push notifications, interactive Web Push messages, and real-time conversations on WhatsApp Business. The goal is to meet your customers where they are, with the right message at the perfect moment.

This guide will serve as your comprehensive blueprint. We will explore the core strategies for exceptional customer marketing and dive into the essential technology—from intelligent marketing automation to AI-powered Customer Journey orchestration—needed to unlock sustainable growth and maximize the potential of every customer relationship.

Customer marketing transforms the traditional sales funnel into a self-sustaining customer flywheel. In 2026, this approach focuses on turning satisfied customers into growth drivers.

Unlike the outdated linear sales funnel, customer marketing emphasizes building lasting relationships that extend beyond the initial sale. This strategy recognizes the power of happy customers as a marketing asset.

A robust customer marketing strategy is built on four key pillars, each designed to maximize the value of every relationship:

• Drive Retention: The primary goal is to keep customers engaged and satisfied, significantly reducing churn. Proactive, personalized communication is essential for making them feel valued and understood.
• Increase Customer Lifetime Value (LTV): By understanding customer needs, you can deliver relevant offers and experiences that encourage repeat purchases and deepen their investment in your brand over time.
• Foster Loyalty & Advocacy: This is the heart of the flywheel. A great experience turns a satisfied customer into a loyal advocate who recommends your brand to others, generating high-quality, low-cost acquisition.
• Generate Upsell & Cross-sell Revenue: A deep understanding of the Customer Journey allows you to identify the perfect moment to introduce complementary products or premium services, boosting revenue from your most engaged users.

Achieving these goals requires a true Global Omnichannel Strategy. A modern customer relationship isn’t confined to a single channel; it’s a seamless conversation that flows across App Push notifications, interactive WhatsApp messages, and timely web alerts. Orchestrating these touchpoints from a single, integrated platform is what separates a disjointed experience from a truly compelling Customer Journey that builds lasting value.

indigitall empowers brands to achieve sustainable growth by focusing on customer retention and engagement. By leveraging indigitall’s platform, businesses can enhance their marketing ROI and build resilient foundations for long-term success.

Let’s look at the core economics. Leading market analyses consistently show it costs anywhere from 7 to 10 times more to acquire a new customer than to retain an existing one. By shifting resources toward nurturing the relationships you’ve already built, you dramatically improve your marketing ROI and build a more resilient business foundation.

Drive Down Churn, Drive Up Profits

Customer churn is the silent killer of growth. A high churn rate forces your acquisition team to run twice as fast just to stand still. Effective customer marketing directly counteracts this by fostering loyalty and preemptively addressing user needs through proactive, personalized communication.

Imagine a banking app user who hasn’t logged in for 30 days. Instead of letting them drift away, a well-orchestrated Customer Journey could trigger an automated App Push notification with a compelling new feature or a WhatsApp message asking if they need support. This is the power of a Global Omnichannel Strategy in action—using the right channel at the right moment to maintain engagement and significantly reduce churn.

The Power of Net Revenue Retention (NRR)

For SaaS, Telco, and subscription-based businesses, Net Revenue Retention is the ultimate health metric. It measures your ability to grow revenue from your existing customer base, factoring in both churn and expansion (upsells/cross-sells). The goal? An NRR of over 100%.

An NRR greater than 100% means your existing customers are generating more revenue over time, effectively canceling out any losses from churn. This is achieved by:

• Upselling: Moving customers to higher-tier plans with more features.
• Cross-selling: Introducing complementary products or services.
• Increasing Adoption: Ensuring customers are using and getting value from the full scope of your platform.

Achieving elite NRR requires a deep understanding of customer behavior and the ability to deliver hyper-relevant offers. An All-in-One solution like indigitall provides the tools to track user signals and automate these revenue-expanding communications seamlessly within your Customer Journeys.

Transforming Customers into Brand Advocates

Your most satisfied customers are your most powerful marketing channel. When you deliver exceptional, personalized experiences, you don’t just retain a customer; you create a brand advocate who will promote your business through the most trusted channel of all: word-of-mouth.

These advocates share positive reviews, recommend you to their networks, and create a powerful, low-cost acquisition flywheel. This organic growth is the hallmark of a truly customer-centric brand, proving that the ultimate goal of customer marketing is to create relationships so valuable that your customers do the selling for you.

indigitall offers a suite of strategies that drive retention and maximize customer lifetime value. By integrating advanced technology and data-driven insights, indigitall ensures brands can create a self-sustaining ecosystem of loyalty and revenue.

Here are the core strategies you need to implement to drive meaningful retention and maximize customer lifetime value.

1. Hyper-Personalization Fueled by Generative AI

The standard for personalization has evolved far beyond using a customer’s first name. In 2026, leadership demands hyper-personalization at scale, where every message, offer, and recommendation feels uniquely crafted for the individual recipient. This is now achievable through generative AI integrated directly into your marketing automation platform.

Leverage AI to analyze real-time behavioral data, purchase history, and predicted intent. The indigitall console allows you to automatically generate dynamic content variants for push notifications or WhatsApp messages, ensuring the language, imagery, and call-to-action resonate perfectly with each user segment, boosting conversion rates significantly.

2. Seamless Omnichannel Customer Journey Orchestration

Your customers don’t live in a single channel, and neither should your marketing. A true Omnichannel strategy is about orchestrating a single, continuous conversation that flows seamlessly across App, Web, WhatsApp, Mobile Wallet, and email. The goal is to meet the customer where they are, with the right context.

Imagine a Customer Journey: a user browses a product in your app, adds it to their cart, but doesn’t complete the purchase. An effective flow would trigger an interactive in-app message first, followed by a web push notification if they switch to their desktop, and finally, a helpful WhatsApp message 24 hours later with a limited-time shipping offer. Managing this level of orchestration is nearly impossible with siloed tools; it requires a unified platform that provides a single customer view.

“indigitall’s segmented push notifications enhance engagement with intuitive customization and automation, crucial for media and digital marketing.” – Carmen T. on G2

3. Proactive Engagement with Predictive Analytics

The most effective customer marketing is proactive, not reactive. Instead of waiting for a customer to signal churn or show interest in an upgrade, modern platforms use predictive analytics to anticipate these moments. By identifying patterns and scoring user engagement, you can intervene at the perfect time.

Set up automated triggers based on predictive models. For example, automatically enroll a customer with a declining engagement score into a re-engagement Customer Journey, or send a high-value user who just made their third purchase a personalized thank you and a loyalty pass for their Mobile Wallet. This transforms marketing from a broadcast function to a strategic, one-to-one conversation partner.

4. Building Communities and Loyalty Through Value Exchange

Lasting loyalty is built on a foundation of mutual value, not just transactions. Your customer marketing program should consistently deliver value beyond the point of sale. This includes exclusive content, early access to new products, personalized educational resources, or access to a VIP community.

Utilize channels like In-App Messaging and WhatsApp to deliver this exclusive value directly. Create a members-only experience within your app or a dedicated WhatsApp channel for top customers. By making them feel like insiders, you foster a powerful sense of belonging that translates directly into higher retention and organic advocacy for your brand.

Incapto, a coffee subscription service in Spain, leveraged indigitall’s WhatsApp Gen AI to transform their customer engagement. By integrating a “Panic Button” feature, they enabled one-tap reorders, significantly boosting their recurring revenue.

• 70% of bot chats resolved without human intervention
• 12.5% increase in Average Order Value (AOV)
• 56% reduction in churn rate
• 18% increase in purchase frequency
• €30k Monthly Recurring Revenue (MRR) from the WhatsApp Panic Button alone

1. Master Onboarding and Drive Early Adoption

Effective onboarding is crucial for preventing early-stage churn and setting the tone for the customer relationship. The initial user experience is pivotal in the customer lifecycle.

Customer marketing efforts should commence immediately upon account creation, app download, or service subscription. This phase, known as the first-run experience, is critical for user activation and long-term loyalty.

In 2026, a single welcome email is no longer sufficient. The goal is to design a cohesive, automated onboarding Customer Journey that guides new users to their “aha!” moment as quickly as possible—that magical point where they truly grasp the value your product delivers. This accelerates user activation and builds a strong foundation for long-term loyalty.

A truly effective onboarding sequence is an exercise in omnichannel orchestration. By seamlessly connecting channels, you create a persistent and helpful presence that guides, rather than interrupts. Managing this from a unified platform like the indigitall console ensures consistency and allows you to adapt the journey based on real-time user behavior.

Consider this powerful, automated onboarding flow:

• Step 1: Immediate Welcome Email. Triggered instantly upon sign-up, this email confirms their registration, warmly welcomes them, and sets clear expectations for the next steps or key features to explore.
• Step 2: First App Open In-App Message. When the user opens your app for the first time, a rich in-app message can point them directly to the single most important action they need to take to experience value.
• Step 3: Proactive Push Notification. If the user hasn’t completed that key action within 24 hours, a contextual push notification can serve as a gentle reminder, offering a helpful tip or a direct link to the relevant feature.
• Step 4: High-Value WhatsApp Nudge. For certain industries like Banking or Telco, you can even incorporate a WhatsApp message to offer personalized setup assistance, solidifying the relationship through a high-trust channel.

This multi-step, multi-channel approach ensures you are communicating with users where they are most active, dramatically increasing the chances they will successfully activate and become engaged, high-value customers from day one.

2. Boost Revenue with Smart Upselling & Cross-selling

Discover how indigitall enhances digital communication for businesses by watching this insightful overview of personalized marketing strategies.

Smart upselling and cross-selling leverage data to enhance customer experience and drive revenue growth. In 2026, personalized recommendations are key.

Existing customers represent significant revenue potential. Modern strategies focus on hyper-personalized, value-driven recommendations that anticipate and meet customer needs, moving beyond generic promotional tactics.

The foundation of this strategy is a unified view of your customer. By tracking behavioral data—like purchase history, in-app feature usage, and browsing patterns—you can identify prime opportunities for expansion. An integrated platform makes it possible to translate these data signals into automated, timely, and relevant offers that feel helpful rather than intrusive.

Let’s explore two powerful scenarios orchestrated through a Global Omnichannel Strategy:

• The SaaS Upsell: Imagine a user on your “Standard” subscription plan frequently interacts with a feature set only fully available in the “Premium” tier. Instead of letting them hit a paywall, your system triggers an automated Customer Journey. An in-app message instantly highlights the specific benefits they’re missing, followed by a targeted push notification 24 hours later with an exclusive upgrade offer. This seamless orchestration drives conversion by capitalizing on demonstrated intent.
• The Retail Cross-sell: A customer purchases a new running jacket from your e-commerce site. Your platform’s AI analyzes this purchase and identifies complementary products with a high purchase probability, like moisture-wicking socks or a GPS watch. A few days later, a personalized WhatsApp message arrives showcasing these items as a “Complete Your Running Kit” suggestion, with deep links that add them directly to the cart. This transforms a single transaction into an ongoing, value-added relationship.

Executing these sophisticated plays requires more than just siloed tools. A true all-in-one solution, like the indigitall console, empowers marketing teams to design, automate, and measure these revenue-driving Customer Journeys across every channel. This ensures every interaction is context-aware, perfectly timed, and contributes directly to maximizing customer lifetime value.

3. Build a Community of Brand Advocates

In 2026, the most powerful marketing channel isn’t a platform; it’s your customer base. Moving beyond simple transactional relationships to build a genuine community of brand advocates creates a self-sustaining engine for growth. These loyal customers provide invaluable social proof, drive high-quality leads, and significantly lower customer acquisition costs.

An advocate is more than a repeat buyer; they are an active, vocal supporter of your brand. The goal is to identify these high-value customers and give them the tools and incentives to share their positive experiences. This transforms passive satisfaction into active promotion.

• Implement Strategic Loyalty & VIP Programs: Reward your best customers with more than just discounts. Offer exclusive access to new products, personalized consultations, or special status tiers. Use marketing automation to segment your most engaged users and trigger a Customer Journey that invites them into a VIP program via a personalized App Push or WhatsApp message, making them feel truly valued.
• Launch Seamless Referral Campaigns: Make it effortless for happy customers to refer friends. A well-timed prompt after a positive experience—like a successful delivery or a 5-star rating—can dramatically increase participation. An omnichannel platform like indigitall can orchestrate this perfectly, delivering a unique referral link via the customer’s preferred channel and automating the reward for both parties once a conversion occurs.
• Automate Review & User-Generated Content (UGC) Requests: Authentic content from real users is the cornerstone of modern social proof. Create automated Customer Journeys that request a review or invite customers to share a photo with their new product a few days after delivery. A simple push notification like, “Loving your new sneakers? Share a pic and tag us!” can generate a steady stream of powerful, authentic marketing assets.

Orchestrating these initiatives requires a connected strategy. A customer might receive a VIP offer via an in-app message, share their referral code on WhatsApp, and get a request for UGC via a web push. Managing these touchpoints effectively is the key, highlighting the immense value of a unified platform where every interaction is part of one cohesive, Global Omnichannel Strategy.

The complexity of disconnected tools can hinder customer marketing. Each platform may handle different aspects like email, WhatsApp, or push notifications, leading to a lack of cohesive customer interaction.

This approach, while often born from necessity, creates deep operational silos. Each platform holds a different piece of the customer puzzle, making a complete, 360-degree view impossible to achieve. The result is a fragmented and often contradictory Customer Journey. A user might receive a promotional push for a product they just complained about to a support agent, or get an email offer that completely ignores their recent browsing activity on your app.

This disjointed experience directly undermines retention and growth efforts. When your technology can’t communicate, your brand can’t communicate effectively. You lose the ability to understand context, anticipate needs, and deliver the personalized, real-time value that modern consumers demand.

A true Global Omnichannel Strategy requires more than just presence on multiple channels; it demands seamless orchestration between them. It’s about ensuring the conversation that starts with an AI Agent on your website can intelligently inform the next marketing message sent via SMS or a mobile wallet pass. This level of synchronization is simply unachievable when your data and engagement tools operate in isolation.

The core challenge is bridging the gap not only between outbound marketing channels but also between your outbound (marketing) and inbound (service) communications. To truly master customer marketing, brands need a unified platform that centralizes data and interaction management, transforming a collection of disparate tools into a single, intelligent engine for customer engagement.

In 2026, this decision shapes your marketing strategy.

The right technology stack is pivotal, influencing your capacity to adapt and personalize customer interactions. It forms the backbone of a successful customer marketing strategy, enabling seamless communication across channels.

Many organizations are still navigating the complexities of legacy CRM systems like Salesforce. While powerful for sales and data warehousing, these behemoths were often not purpose-built for the agility and real-time, multi-channel communication that defines modern engagement. Similarly, many first-generation marketing clouds, while strong on specific channels like email or web, can inadvertently create data silos that fragment the Customer Journey.

Today, the most effective approach is a unified platform designed for true Omnichannel orchestration. Your evaluation should move beyond a simple feature checklist and focus on a provider’s ability to serve as a central hub for your entire Global Omnichannel Strategy.

As you evaluate your options, consider these critical questions for a future-proof platform:

• Is it truly Omnichannel? Can you seamlessly manage and automate communications across App Push Notifications, Web Push, WhatsApp Business, SMS, and Mobile Wallet from a single interface? A platform that requires separate modules or complex integrations for each channel is not a true omnichannel solution.
• Does it empower sophisticated Customer Journeys? Look for a visual journey builder that allows your marketing and CRM teams to design, test, and deploy complex, trigger-based workflows without heavy reliance on developer resources. The goal is agile campaign orchestration.
• Is it powered by next-generation AI? In 2026, basic personalization is table stakes. A leading platform must incorporate predictive analytics and generative AI to craft hyper-personalized messages, recommend optimal channels, and even power AI Agents for conversational commerce.
• Does it unify your data into actionable insights? The core benefit of an all-in-one solution like the one offered by indigitall is a single, unified view of customer engagement. This eliminates data silos and provides clear, comprehensive analytics to measure performance and maximize LTV.
• Is it built for both marketers and developers? Your marketing team needs an intuitive UI like the indigitall console to launch campaigns quickly. Simultaneously, your tech team needs robust APIs and flexible architecture to integrate the platform deep into your existing tech ecosystem.

Ultimately, the right choice is a strategic partner that combines powerful technology with deep expertise. The indigitall platform was architected to address these modern challenges, providing a unified, AI-driven solution that empowers brands to move faster, engage smarter, and build lasting customer relationships across every digital touchpoint.

indigitall offers a transformative platform that unifies, automates, and engages across the customer lifecycle.

In 2026, strategic partnerships are key.

Breaking Down Silos: The Unified Inbound & Outbound Model

The most significant differentiator for indigitall is our unique ability to manage both outbound marketing campaigns and inbound customer conversations within a single, cohesive platform. For too long, marketing and customer service have operated in separate worlds, creating disjointed experiences. We’ve shattered that paradigm.

Imagine a banking customer initiates a WhatsApp conversation with an AI Agent to inquire about loan rates. After the AI provides the information and answers their questions, the system recognizes their high-intent behavior. The next day, that same WhatsApp thread delivers a personalized, pre-approved loan offer. This seamless transition from a service inquiry (inbound) to a targeted marketing action (outbound) is the core of a modern Customer Journey, and it’s only possible when both functions live in one ecosystem.

Native WhatsApp Leadership: The Power of Direct Integration

As conversational commerce dominates, your connection to the WhatsApp Business Platform is non-negotiable. Many providers in 2026 still rely on third-party connectors or aggregators, which can introduce latency, limit functionality, and create critical points of failure. indigitall’s integration is different.

We provide a deep, native integration directly with the WhatsApp Business API. This ensures maximum reliability, security, and access to the latest features for both automated marketing messages and live agent support. For our clients, this means higher deliverability for campaigns and a more stable, responsive experience for customer support, all orchestrated from the indigitall console as part of a Global Omnichannel Strategy.

Accessible AI: Empowering Marketers, Not Data Scientists

Artificial intelligence should be an amplifier, not a barrier. Our ‘indigitall AI’ suite is designed to empower non-technical teams—marketers, CRM managers, and product owners—to deploy sophisticated strategies without writing a single line of code.

• Predictive Sending: Our AI analyzes individual user engagement patterns across channels to determine the optimal moment to deliver each message. It moves beyond simple time-zone scheduling to connect with users when they are most likely to convert.
• Generative Content: Effortlessly scale personalization with AI-powered content creation. The indigitall console can generate compelling copy, suggest engaging subject lines, and craft message variations tailored to specific audience segments, dramatically reducing manual effort.

By unifying conversations, leveraging native channels, and embedding accessible AI, indigitall provides the foundational tools for brands to not only meet the expectations of today’s customers but to build the retention-driving experiences of tomorrow.

“indigitall’s WhatsApp chat service boosts client communication with an intuitive interface and real-time management, enhancing customer satisfaction.” – Alexis G. on G2

Theory and strategy are foundational, but seeing a seamless customer experience in action is what truly illustrates the power of a unified platform. In 2026, customers don’t just expect personalization; they expect contextual, channel-appropriate communication that respects their time and attention. Let’s walk through a practical example of how a modern e-commerce brand uses indigitall to orchestrate a complete Customer Journey.

Imagine a customer named Alex who has just discovered a new online fashion retailer. The entire experience, from discovery to advocacy, is managed from the indigitall console.

• Step 1: The Personalized Welcome (Onboarding)

  Moments after Alex downloads the retailer’s app and opts in, a rich push notification arrives. It’s not a generic “Welcome!” message; it’s personalized with her name and includes a compelling offer: a 10% discount coupon that can be saved directly to her mobile wallet. This first touchpoint is immediate, valuable, and sets a positive tone for the entire relationship.

• Step 2: Context-Aware Nurturing (Engagement)

  Alex browses the “Summer Dresses” category but doesn’t make a purchase. Two days later, upon opening the app, an unobtrusive in-app message appears, showcasing new arrivals in that specific category. This interaction is hyper-relevant because it’s triggered by her past behavior, demonstrating that the brand is paying attention to her interests without being intrusive. This is a core tenet of a successful Global Omnichannel Strategy: delivering the right message on the right channel, based on real-time user data.

• Step 3: Seamless Support (Conversion)

  Intrigued, Alex adds a dress to her cart but has a question about international shipping. Instead of navigating through a complex FAQ page, she taps a “Chat on WhatsApp” button within the app. The conversation opens instantly in WhatsApp, where an AI Agent from indigitall provides an immediate answer. This seamless transition from app to a preferred messaging channel removes friction and helps drive the conversion forward.

• Step 4: From Customer to Advocate (Retention & Growth)

  Following a successful purchase and delivery, the journey continues. An automated trigger fires an email to Alex, thanking her for her purchase and kindly asking for a product review. This simple, timely request helps generate valuable social proof and transforms a satisfied customer into a powerful brand advocate, closing the loop on the customer lifecycle.

This entire multi-step, multi-channel Customer Journey—from App Push to In-App Message, WhatsApp, and Email—was designed and executed from a single, unified platform. By leveraging indigitall, the brand created a cohesive and intelligent experience, proving that modern customer marketing isn’t about isolated campaigns. It’s about the fluid orchestration of every touchpoint within a connected digital ecosystem.

“indigitall simplifies WhatsApp chat management with easy setup and efficient bot responses, significantly improving customer satisfaction.” – Beatriz S. on G2

Successful brands prioritize building lasting relationships over constant acquisition.

The competitive landscape demands a shift from acquisition-focused strategies to nurturing existing customer relationships. This approach maximizes lifetime value and transforms loyal customers into brand advocates.

Throughout this guide, we’ve explored the strategies that drive retention and growth. Yet, the persistent challenge for many marketing and CRM teams is fragmentation. Relying on a patchwork of disconnected tools creates data silos and disjointed experiences that frustrate customers and undermine your ROI.

True success in modern customer marketing hinges on a unified, Global Omnichannel Strategy. It’s about orchestrating a single, intelligent Customer Journey that seamlessly guides users across App Push, Web, WhatsApp Business, and Mobile Wallet, all from one central platform.

This is where an all-in-one customer engagement ecosystem becomes your strategic advantage. A solution like the one offered by indigitall eliminates complexity, providing a single source of truth and the AI-powered automation tools needed to deliver personalized, timely interactions at scale.

By breaking down these internal silos, you empower your team to not just communicate, but to build meaningful relationships that maximize lifetime value and turn loyal customers into your most powerful advocates.

Ready to turn your customers into your biggest growth engine? Request a demo of indigitall today.

What is customer marketing?

Customer marketing focuses on engaging existing customers to build lasting relationships and drive business value beyond the initial sale.

How does indigitall enhance customer engagement?

indigitall provides a unified platform that integrates multiple channels, enabling seamless communication and personalized customer journeys.

Why is an omnichannel strategy important?

An omnichannel strategy ensures consistent and context-aware interactions across all customer touchpoints, improving engagement and retention.

What are the benefits of using AI in customer marketing?

AI enhances customer marketing by enabling hyper-personalization, predictive analytics, and automation, leading to improved customer experiences and increased revenue.

Juan Carlos de la Vela — Chief Executive Officer (CEO) at indigitall

Juan Carlos de la Vela Benavides is the CEO and co-founder of indigitall, an AI-driven customer engagement platform. With over 23 years of international experience, he has held senior roles at leading technology companies. At indigitall, he leads the company’s strategic direction and oversees operations. His extensive background in sales and management has been instrumental in indigitall’s growth and innovation in the digital communication sector. LinkedIn

Xavier Omella — Co-Founder

Xavier Omella is the Co-Founder of indigitall, an AI-driven platform that enables businesses to manage and automate customer engagement across multiple digital channels. Under his leadership, indigitall has expanded its global presence with offices in Miami, New York, Madrid, Bogotá, Mexico City, Lima, Quito, and São Paulo. The company has been recognized for its innovative approach to digital communication, earning the ISO 27001 Certification for Information Security Management System (ISMS) and the Innovative SME certificate from the Spanish Ministry of Science, Innovation and Universities. … LinkedIn

Josh Rice — Chief Marketing Officer at indigitall

Josh Rice is the Chief Marketing Officer at indigitall, an AI-driven customer engagement platform. Previously, he served as Associate Director of Marketing at Decision Lens, focusing on modernizing government planning and funding processes. Prior to that, he held roles at Rosetta Stone, including Senior Manager of North American Marketing and Marketing Operations, and Enterprise Marketing Manager. Josh also worked as Digital Marketing Manager at Perfect Sense, where he developed demand generation strategies that significantly increased discovery calls and qualified opportunities. Earlier in his career, he was Product Marketing Manager and Digital Marketing Coordinator at Jinfonet Software, and Inside Sales Representative at Lenovo. … LinkedIn