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Create more effective push campaigns with Artificial Intelligence

19 APR. 2022
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Create more effective push campaigns with Artificial Intelligence

Test the effectiveness of your push campaigns before sending them. Our Artificial Intelligence predicts performance based on data from more than 100,000 campaigns.

Creating the perfect push campaign is not an easy task. You have to balance between creativity and the relevance of the message for your target audience in order to get the highest conversion possible. 

To help our customers, indigitall has developed the Smart Assistant for campaigns to advise on which elements to add or modify to increase effectiveness. 

While creating a new web/app push campaign, our Artificial Intelligence predicts what the expected impact is and gives you advice on how to optimize it taking into account several factors such as the choice of words, the use of images and filters, the personalization of texts and other elements.

Our Smart Assistant is constantly learning and analyzing thousands of push campaigns because the scores are based on real results from real campaigns, not on supposed 'best' practices or old case studies.

 

The Smart Assistant consists of two elements:

  • The score. Number from 0 to 5 to indicate the prediction of the effectiveness of the campaign. To calculate this score, the Smart Assistant takes into account the quality of the campaign (personalization, filters ...) and the prediction of the percentile of the opening ratio of the current campaign compared with the history of campaigns sent.
  • The recommender. By clicking on the available link, you will get a recommendation to optimize the campaign.

Both elements are based on the data we get from your previous campaigns.

If you're a new customer, the Smart Assistant will use what it knows from the history of all customers until it has enough information about the outcome of your own campaigns. 

Let the Smart Assistant increase clicks for your push campaigns!

Related topics: Artificial Intelligence