What is a WhatsApp channel? Boost your strategy

WhatsApp has evolved greatly over the years, transforming not only interpersonal communication but also the way businesses interact with our customers. Right now, it seems that if you’re not on WhatsApp, you’re nowhere. So, leveraging this app is essential, and one of the best ways to maximize it is through its channels, but… do you know what a WhatsApp channel is? Let us explain!

What is a WhatsApp Channel?

A WhatsApp channel is a new feature that allows brands to share updates, news, promotions, and much more directly and personally with their target audience.
These channels are designed to be a one-way communication tool where businesses post content that users can follow to stay informed. Unlike traditional WhatsApp chats, channels do not require one-on-one interactions, making them an ideal option for mass message distribution.
In short: WhatsApp channels are spaces within this platform created by businesses for users who wish to join and view the content posted by the business.

Who Can Use Them?

WhatsApp channels are designed for businesses of all sizes and sectors. From small local businesses to large corporations, any organization can benefit from this tool. Want some examples?

• E-commerce: Online businesses can send updates about offers, new products, changes in purchase conditions, or any relevant brand information.
• Physical stores: A physical store can have a WhatsApp channel too and inform interested parties about promotions, new arrivals, catalogs, or changes in hours or vacations.
• Educational institutions: Share important information with students and parents, such as upcoming events, school calendars, or activities.
• Healthcare sector: A WhatsApp channel can be used to promote awareness campaigns or reminders for prevention or vaccination campaigns, such as flu shots.
• Media: Helps media outlets spread relevant news and real-time updates.

Now that you know what a WhatsApp channel is, you can see its various applications, and these are just a few small examples. No matter what your business is, there’s always something interesting you can share with your audience, and this is one of the best ways to do it—they’ll always have you in their pocket!

How WhatsApp Channels Work

WhatsApp channels are simple to use but incredibly effective for sending messages to your audience. Post texts, images, videos, and links that are relevant to your users, but don’t forget to measure them or they won’t be effective.
Check the impact of your messages; if the channel is new, it will help you define your strategy better, and if it’s not, it will still show you if you’re on the right track. There are two key statistics to track: the number of people who have seen each post and the reactions.
An important feature of WhatsApp channels is that users who subscribe don’t have to share their phone number, ensuring an additional level of privacy. Additionally, businesses can use WhatsApp Business or WhatsApp Business API for a more professional and organized management of the channel.

Differences Between a WhatsApp Group and a WhatsApp Channel

Now that you know what a WhatsApp channel is, the main difference is that when a user joins it, they do so to receive content, as no participant in the channel (except the creator) can share content.
The second difference, which we just mentioned, is that WhatsApp channels are much more private than groups, as no participant can see anyone else’s phone number, making this space safer for them.

How Can You Leverage It for Your Marketing Strategy?

Incorporating a WhatsApp channel into your marketing strategy can make a difference in terms of reach. You can automate messages at times when you know there’s higher activity on your channel.
It can help you offer discounts and promotions exclusively through the channel to encourage not only purchases but also user subscriptions, as those in the channel will invite friends to join so they can take advantage of the offers.
You can also post tips, tutorials, guides, and other useful information that adds value to your audience, and consequently, to your brand, which will be better perceived.

At Indigitall, we can help you integrate and manage your WhatsApp channels from a single platform, making automation, personalization, and result analysis easier. With us, you can effectively enhance your digital presence.

Additionally, if you’re looking for a professional and scalable solution for WhatsApp, where you can attend to your customers anytime they reach out, don’t hesitate to explore our WhatsApp Business tool.
At Indigitall, we are experts in helping businesses implement these solutions and get the best results. Contact us today and take your marketing strategy to the next level!