Driving High-Value Traffic: Using Smart Journeys for Digital and In-Store Recurrence

Retailers are fighting a battle on two fronts: driving repeat traffic to their digital platforms (web/app) and increasing foot traffic to their physical stores.

The old playbook is broken. Acquiring new users with PPC ads on Google and Meta is expensive and delivering diminishing returns. The real money isn’t in one-time visitors; it’s in recurring users, who are 70% more likely to buy. The challenge is converting those expensive first-time visitors into habitual customers.

The goal isn’t just more traffic; it’s loyal, recurring traffic.

Solution: Automated Re-engagement and Geolocation Journeys

Our solution focuses on re-engagement and recurrence, not just expensive new acquisition. We use our Customer Journey Engine and smart segmentation to create a low-cost, high-value traffic pipeline, saving you money on ad spend.

Key components of this strategy include:

• Digital Recurrence: We send timely, personalized messages that re-engage inactive users and encourage repeat visits. By segmenting based on behavior (e.g., announcing a sale on a category the user previously browsed), the platform sends a relevant alert, transforming unique visitors into loyal fans.
• Bridging the Digital-to-Physical Gap: To drive in-store traffic, our platform uses geographic targeting features. This allows brands to send personalized promotional messages the instant a customer’s device enters a predefined area (like near your store). Our platform can also integrate with digital wallets to send virtual coupons that activate at the point of sale, directly incentivizing store visits.

Optimized Metrics: Traffic, ROI, and Digital Dominance

This strategy drives measurable growth in traffic quality and quantity:

• A sustained increase of +40% in web traffic and application usage.
• Significant savings in paid advertising (PPC), leading to a higher ROI as organic re-engagement does the heavy lifting.

Case studies confirm the power of this approach:

• Flamingo (Colombia): After implementation, the indigitall platform became the #1 source of traffic across Flamingo’s entire digital ecosystem.
• Soriana (Mexico): Achieved a 22% increase in App downloads, proving the platform’s effectiveness in driving digital adoption.
• Repsol (Energy): Used automated web journeys to increase new clients by 18% via the web, generating 500 new leads weekly.

By converting anonymous visitors into loyal, recurrent users via personalized messaging, retailers establish a robust, low-cost traffic pipeline that drives continuous participation, both online and in-store.