Not reaching your audience? Maybe you’re not using the right distribution channels for your service.
Overview
When you sell a product or service, it somehow has to reach the general public. This is known as a distribution channel, which is more important than it may seem at first glance. Knowing the different distribution channels for a service is crucial for helping customers find us and ensuring smooth logistics.
If you want to strengthen this channel and reach the largest possible number of customers, we’ll tell you more about these channels. We’ll explain what they are, what the main channels are, and why it’s important to work on each one.
What are distribution channels?
We call the path a product or service takes from the provider to the end consumer a distribution channel. It’s the means that connects the manufacturer with the ultimate consumer.
Depending on the number of intermediaries, there are several elements within distribution channels. The main elements are the producer of the product or service and the final consumer, who are part of a direct channel. If it’s an indirect channel, there are wholesalers who buy large quantities and distribute them to retailers, who then bring the product to the final consumer.
Distribution channels share common characteristics, such as a specific route the product will take and several intermediaries, except in cases where you sell directly to the consumer. Additionally, it has a cost, but it usually pays off if well-designed.
Why is choosing a distribution channel important?
The right choice of distribution channels is often overlooked, but it’s vital. Why? Here are several advantages:
– More sales: If products or services are distributed to the right point of sale, more customers will become aware of them. This leads to increased sales and profits, as more people are willing to buy them.
– Better logistics control: Logistics is a fundamental part of a business. Having sufficient stock, storing it correctly, and ensuring it reaches every destination is crucial for conducting business. With a strong distribution channel, you also gain greater logistical control with fewer errors.
– Competitive advantage: Today, you’re competing with hundreds of companies in your industry. A good way to stand out is by distributing your product or service through multiple channels, such as specialized physical stores or e-commerce. With a solid strategy, you’ll reach more people and be more visible.
– Improved customer service: Proper stock control, fast deliveries, and having the product or service available where needed is good for customers. This strengthens your brand image and builds loyalty among users.
– Cost reduction: A well-optimized distribution channel brings operational efficiency. It helps reduce costs, eliminate unnecessary intermediaries, save on transport and warehousing, and optimize the process.
– Adaptability: Today’s world is constantly changing, so these channels must adapt to their environment. If consumer needs or market regulations change, the channel will adjust to remain the most efficient route.
What are the distribution channels for a service?
Within these channels, there are several main types to be aware of:
Physical store
While we often associate physical stores with products, they’re also useful for selling services, especially retail ones. If the store is located in a busy area, it has the advantage of directly attracting customers.
There are many examples, such as physical therapy centers, offices for energy or telecommunications providers, and computer stores offering services like PC repairs.
Website as a distribution channel for a service
Today, using a website to sell services is common. Websites work well for intangible services, like PDFs, online courses, or streaming, but can also be used for tangible services.
Most service companies now have a website for their offerings. The website should be well-optimized for search engines and user-friendly, allowing you to reach people worldwide.
Mobile app
The next distribution channel is mobile apps. A good example of this is WhatsApp Business, an app that allows direct contact with customers, lead nurturing, and even automated customer service chats.
With advances in mobile technology, you can also have your own apps for sales, common in delivery companies.
Call center
In a call center, telemarketers call customers to offer your services. This is common in sectors like energy, mobile telecommunications, banking, insurance, and financial services.
Calls still work well for certain target audiences, so it’s worth considering. Additionally, call centers help improve customer service.
Distribution networks
A distribution network is an indirect distribution channel, where someone else sells your services on your behalf, like a retailer. For this, you have business partners, affiliates, and distributors.
A great example is affiliate marketing systems, where a collaborator offers your services in exchange for a commission. This is common in consulting and software.
Events and trade shows as distribution channels for a service
Finally, you can offer your services by participating in trade shows, events, and conferences. This works well for companies that need a large number of contacts and rely heavily on word of mouth.
A good example is digital marketing, where partnerships are formed, and potential clients are met. However, it works well for any B2B service company.
Contact us
Now you know about the different distribution channels for a service. How can you improve their distribution? At Indigitall, we help you build a stronger digital presence and reach more customers.
Using the latest technologies, we enhance your business by helping you create quality content and automate customer service tasks. You’ll be able to reach more people and expand your presence on social media like never before. Contact us if you’d like more information or a quote. Don’t wait any longer!
