Communication, efficiency, or reach issues? Solve them with an SMS service for businesses

With so many instant messaging apps, SMS might seem like a relic of the past. However, in sales, it’s a different story. SMS for business remains highly effective, helping boost profits when done right.

Bulk SMS is a great way to reach multiple customers immediately and has a high open rate. But not any message will do; we’ll show you how to make the most of this tool.

What is SMS for Business?

This involves sending brief text messages to clients or prospects who have given permission. It’s typically for commercial purposes, with mass messaging tailored to each recipient.

SMS can also be used for customer service, reminders, and client loyalty, such as sending promotions and gifts. Like email marketing, it delivers shorter, direct messages due to character limits.

Are Text Messages Still Effective?

Though SMS may seem outdated, it remains highly effective. People constantly check their phones, so SMS is often opened, unlike emails that may get lost in crowded inboxes. Not all companies use SMS due to perceived costs or viewing it as old-fashioned, which gives it a competitive edge for those who do.

How Does It Fit in the Customer Journey Map?

This map visualizes a customer’s buying experience. SMS can enhance multiple stages due to its versatility. With user consent, you can send messages pre-purchase for promotions or birthday discounts, recover abandoned carts, and retain customers.

SMS also excels in customer service, sending appointment reminders, solving issues, and acting as a two-step authentication for account security.

Keys to Using SMS Effectively for Business

If you plan to use SMS, don’t send messages randomly. For effective business SMS, consider these tips:

1. Request Consent
   First, obtain explicit consent to send messages; don’t message random numbers. When collecting leads, ensure compliance with data protection laws by using consent forms and legal disclaimers.

2. Create a Strong Template
   Once you have consent, focus on your message’s goal—selling a product, retaining a customer, informing of a new location, or reminding about an abandoned cart. Use a clear, concise template, link shorteners, and maximize the 160-character limit.

3. Personalize Each Message
   Although SMS can be generic, adding personal details like names or birthdays is more effective. Some tools can pull names from your database to personalize each SMS automatically.

4. Leverage Automation
   Instead of sending messages one by one, rely on automation. Automated messages can be triggered, such as for birthdays or abandoned carts, saving time and reducing errors.

5. Choose an Easy-to-Use Interface
   Manual texting isn’t feasible for bulk messaging. Use a professional SMS platform that allows mass messaging and layers of personalization. The interface should be intuitive and user-friendly to prevent errors.

How Indigitall Can Help You with SMS If you’re ready to implement SMS for business, Indigitall is here to help. Our platform lets you send customized, targeted messages, including customer service texts for specific inquiries like medical appointments.

You can also use SMS to boost sales, using link shorteners to maximize the 160-character limit and enhance the visual appeal. Send messages within minutes on a single platform with various communication channels. Contact us to learn more—don’t wait!