Web Push Notifications Drive 20% of Total Sales for Mexico’s Leading Retail Chain

Soriana needed to:

• Increase digital engagement beyond email & SMS.

• Improve abandoned cart recovery.

• Boost loyalty program participation.

• Deliver personalized promotions without overwhelming customers.

A 4-stage automated customer journey was implemented:

 Welcome Series (5 Campaigns)

• 2% avg CTR (2X retail benchmarks)

• Introduced membership perks & first-purchase incentives

Abandoned Cart Retargeting Flow

• 4.4% CTR on recovery campaigns

• Dynamic product reminders with real-time inventory checks

 Loyalty Program Nurturing

• Weekly “Member Exclusive” pushes

• 18% higher redemption vs. email

Recurring Promotional Stream

• Behavior-based segmentation (browsing/purchase history)
• Timed with flash sales & seasonal events

Results That Redefined Retail Engagement

💰 20% of total sales driven by push notifications
📱 10.8M devices reached
😊 78% customer satisfaction (CSAT)
🔄 32% repeat purchase rate from push-activated buyers

Operational Impact

✔ 40% fewer discount code support requests
✔ 22% higher app installs from push prompts
✔ 15% larger basket sizes from personalized bundles

✅ 3X faster engagement than email
✅ 5X cheaper per conversion than SMS
✅ No app required for 100% reach