Boosting Sales & Customer Service with WhatsApp for Gandhi

Gandhi needed a solution to enhance its digital customer experience strategy :

• Needed 24/7 automated customer service for book searches, stock availability, and order tracking.

• Wanted to increase online sales while maintaining a seamless omnichannel experience.

• Sought to personalize promotions and improve customer loyalty.

indigitall implemented a custom WhatsApp Business chatbot with:

📚 Smart Book Search & Inventory Bot

• 50+ predefined Spanish-language flows for:

• Real-time book searches (by title, author, or ISBN)

• Stock availability across physical stores

• Order tracking & shipping updates

• Personalized book recommendations & event invites

• API integration for live inventory & order data

• Visual-rich responses with cover images & direct e-commerce links

🛒 Sales-Boosting Proactive Messaging

• 30% increase in sales via:

• Instant product displays with “Add to Cart” + payment links

• Personalized promotions based on browsing/purchase history

• Automated abandoned cart reminders

• Loyalty-driven campaigns (exclusive discounts, event invites)

📢 Automated Customer Notifications

• Order confirmations & shipping alerts

• Event reminders (book signings, releases)

• 15,000+ proactive messages sent in 6 months

✔ 55,000+ users engaged via WhatsApp
✔ 30% sales growth from chatbot-driven purchases
✔ 24/7 customer service with instant book searches & order tracking
✔ Higher customer retention via personalized recommendations

✅ Seamless API integration with inventory & e-commerce systems
✅ Hybrid bot (customer service + sales + marketing)
✅ Proactive messaging increased repeat purchases