Driving Digital Engagement for a Leading Media Group

The media group needed to:

• Increase website/app traffic to maintain competitive audience rankings
• Grow subscriber base for premium content offerings
• Sustain advertising revenue by proving engaged readership
• Optimize push notification performance beyond industry averages

Precision Audience Targeting

• Behavioral segmentation (article preferences, reading frequency)
• Time-zone optimized delivery
• A/B tested messaging formats

Traffic-Driving Content Strategy

• Breaking news alerts with deep links
• Personalized content recommendations
• Exclusive previews for subscribers

Performance Monitoring

• Real-time CTR tracking
• Subscriber growth analytics
• Comscore ranking integration

Early Stage (6-12 months):
📈 3-5% CTR (surpassing industry benchmarks)
👥 Database growth of 200-300%
🌐 Significant Comscore ranking improvements

Mature Stage (12+ months):
📊 Sustained 1-2% CTR with optimized sends
📱 1-2 million engaged subscribers for top-tier clients
💰 Increased ad rates due to proven audience quality

✅ Content-first approach – Notifications provided real value
✅ Smart segmentation – Right message to right user at right time
✅ Performance culture – Continuous optimization based on data