Digital Engagement Transformation for Financial Leaders

Facing critical digital experience gaps:

• 65-70% form abandonment rates on key financial products
• Low app engagement despite high install rates
• Impersonal communication failing to build trust
• Missed cross-sell opportunities from untapped behavioral data

1. Web Push: Combating Form Abandonment

Navigation-Based Segmentation:

• Targeted users browsing specific products (loans, cards)
• 9.41% CTR on product-specific nudges

Retargeting Campaigns:

• Re-engaged users post-abandonment with progressive incentives
• 16.67% peak CTR – 3X industry benchmarks
• 28% reduction in form abandonment

2. App Push: Building Trust & Usage

Security Alerts:

• Real-time transaction notifications → 22% increase in app opens

Smart Reminders:

• Payment due alerts → 17% improvement in on-time payments

Personalized Offers:

• Behavior-triggered product recommendations → 12.81-15.79% CTR

📈 Conversion Rates

• 28.46% peak CTR for segmented campaigns
• 40% increase in completed applications

🔐 Trust Metrics

• 35% rise in app security feature usage
• 4.2/5 average satisfaction score for notifications

💳 Commercial Results

• 23% uplift in pre-approved loan acceptances
• 18% reduction in customer service queries

✅ Behavioral Science Approach

• Right message timing based on digital body language

✅ Tiered Personalization

• Dynamic content adjusted for life stage and product interest

✅ Trust-First Design

• Security alerts established credibility before promotional messaging