5 Ways Retail and Ecommerce Brands Can Boost Omnichannel Customer Engagement with indigitall
Overview
Omnichannel retail and ecommerce customer engagement can be incredibly powerful for brands. In fact, using three or more channels to keep in touch with customers has been found to increase orders by nearly 5X. Let’s explore how omnichannel customer engagement tools like indigitall can help your company enhance the customer journey across channels, successfully recover abandoned carts, deliver personalized experiences, and more.
Automate omnichannel customer journeys across channels
Marketers at leading global brands leverage indigitall’s user-friendly drag-and-drop customer journey platform to quickly create and automate personalized experiences across lifecycles and channels based on real-time behavior.
Not only do we identify the best channels for reaching individuals based on their preferences and engagement activity, we also offer comprehensive support across the widest range of channels, enabling your team to reach users wherever they’re engaging, including:
- Inbound channels: Whatsapp, Facebook Messenger, web- and app-based live chat, and Microsoft Teams
- Outbound channels: WhatsApp, app-based and web-based push notifications, in-app messaging, in-browser messaging, email, SMS, mobile wallet, Android Auto, and Apple Car
Re-engage cart abandoners across channels
With indigitall’s platform you can easily segment cart abandoners and follow up with timely omnichannel engagement campaigns across app push, web push, in-app messaging, in-browser messaging, mobile wallet messages, SMS campaigns, email, and WhatsApp outreach with reminders to successfully complete their purchases.
For instance, if app users and website visitors who have opted into receiving push notifications abandon their carts, marketers can send push notifications to encourage them to finish their transactions. If, after a day, a customer still hasn’t finished the checkout process, a follow-up SMS can be sent automatically. A few days later, the brand can send one final email reminder.
IMAGE TO BE DESIGNED (SIMILAR TO THIS>>)
[Customer Journey Builder] > Event (user abandons cart) > 1 hour later > Push campaign delivered > 24 hours later > SMS campaign delivered > 3 days later > Final email reminder sent
IMAGE 2 (PUSH NOTIFICATION)
Did you leave something behind? Hurry and complete the checkout process before we run out of stock!
IMAGE 3 (SMS)
You’re in luck—the price of one of the items in your cart has dropped. Check out the new price and complete your purchase!
IMAGE 4 (EMAIL)
Place your order today for an extra 10% off
Hi [First Name],
We noticed you still have items waiting in your cart. If you complete your order in the next 24 hours, you can take an extra 10% off.
[Check Out]
Provide real-time customer support 24/7 with AI chatbots
Leading global retailers like Carrefour Spain have used our automated two-way messaging capabilities to answer FAQs in real time, resulting in increased response rates, customer satisfaction, profitability, and cost savings. Our solution powers support across Facebook, Instagram, WhatsApp, apps, and websites and dynamically routes complex inquiries to live agents, saving teams time managing incoming messages.
Leverage AI to send the right messages to the right users at the right time
indigitall’s AI-powered “Best timing” feature automatically selects the best time to send campaigns when individual users are most likely to be responsive—driving open and click-through rates.
Use indigitall’s intelligent segmentation and personalization to tailor the retail experience
Our segmentation capabilities enable brands to curate experiences based on customers’ unique user data, preferences, and interests, driving engagement and sales.
For instance, brands can use indigitall to address customers by name, reference their past or recent activity, and send personalized reminders based on their purchases, browsing history, and more.
Learn About indigitall’s Omnichannel Customer Engagement Solutions for Retail and Ecommerce
Get your copy of our Retail Solution eBook to see how indigitall helps retail and ecommerce brands create more relevant shopping experiences that lead to increased customer loyalty, lower costs, and stronger sales.
Schedule a demo with our team today to find out how we can take your retail or ecommerce omnichannel customer engagement to the next level.
