Web Push Strategy Drives 35% Sales Growth for Energy Leaders

Facing intense market competition, these energy providers needed to:

• Convert anonymous website visitors into qualified leads
• Boost contract renewals and new customer acquisition
• Increase digital sales while reducing cost-per-lead
• Create automated yet personalized customer journeys

1. Anonymous User Conversion Funnel

• Exit-intent capture for abandoning visitors
• Incentivized opt-ins (e.g., “Get 10% off your first bill”)
• Geotargeted offers based on service availability

2. Retargeting Campaigns

• Contract renewal reminders with exclusive benefits
• Personalized energy plans based on usage history
• Urgency triggers (limited-time pricing)

3. Sales-Driven Automation

• Abandoned quote follow-ups
• Multi-step welcome series for new leads
• Win-back campaigns for inactive customers

📈 +35% sales conversion rate
🖱️ 8% average CTR (2-3X industry benchmark)
🔄 +18% web-originated sales
📝 500+ qualified leads weekly
💡 20% lower customer acquisition costs

Key Campaign Examples:
• “Your customized rate is waiting” (contract renewal)
• “Complete your quote in 2 minutes – save €150/year” (abandonment recovery)
• “Energy savings alert: New plan available in your area” (geo-targeted offer)

✅ Behavioral triggers – Right message at decisive moments
✅ Value-first messaging – Clear customer benefits in every notification
✅ Seamless mobile experience – Instant access to conversion paths