Whatsapp Business web: how to use it for your business?

In these times, the way of communicating with customers has changed a lot. Many have left phone calls behind to switch to instant messaging. Therefore, if you have a business, you should have a service of this type to communicate, with Whatsapp Business Web being one of the most used.

With this tool, it’s easy to reply to all messages from the comfort of your computer, without having to use the app. How do you use it? Today we will explain everything about it, so that you can use it in your business and improve communication with customers.

What is WhatsApp Business Web?

Before we explain it, you need to understand the differences between standard WhatsApp and the Business version. The first is the one we all know, which has messaging functions, statuses and little else. Instead, its enterprise version brings tools like automated messages, quick replies to common questions, tags, product channels, and company profiles.

Whether you’re using the standard or enterprise version, you have a version to use in your browser. In this way, Whatsapp Business web is a web application that will allow you to access your chats from a browser such as Chrome or Edge. Doing so will sync messages so you don’t lose anything.

Not to be confused with the WhatsApp app for Windows. Although they have similar functions, in the first one you will only need the computer, without having to install anything.

How to use WhatsApp Web?

The application is easy to use, but first, you have to configure it in the browser of your choice. To do so, follow the steps below:

1. Log in to whatsapp.com from your browser
2. Grab your mobile and open the updated WhatsApp Business app
3. Click on the three dots in the upper right corner
4. Click on “Linked Devices“
5. Scan the QR code displayed in your browser. You can also do this with a code if your camera is broken
6. Wait for conversations to sync

You will only have to do this step the first time on one of the 4 simultaneous devices that you can configure. Once this is done, you will enter your chat directly from the browser, unless you have logged out, deleted your cookies or a long time has passed. In that case, just do it again.

Now that it’s set up, you’ll be able to enjoy WhatsApp Business Web. On the left, you can see all your conversations, as well as allowing you to access statuses, channels, groups, and communities. If you click on your profile picture, you will change your business details.

When you click on a conversation, it will open on the right, so you can write, attach images, documents and even voice notes. The features are virtually identical to the mobile version, although it won’t sync older messages.

Key features offered by WhatsApp Business Web

WhatsApp Business Web doesn’t just let you respond from a computer; it also offers a number of features designed specifically for businesses. These features allow you to optimize customer service, improve your professional image and increase operational efficiency.

Automated welcome messages

When a customer first writes to you, you can set up an automatic message that welcomes them and informs them of available services. For example: “Thank you for contacting [Your Company Name], we will assist you shortly.”

Quick answers to frequently asked questions

One of the most useful features is the creation of shortcuts to answer repetitive questions such as schedules, payment methods, or shipping policies. Just type “/schedules” and you’ll send a previously saved message.

Scheduled Away Messages

You can set up after-hours messages to let customers know they’ll be served the next day or as soon as possible. This conveys seriousness and professionalism.

Product Catalog

From the Business version, you can display your products or services in a catalog accessible directly from your Business Profile. Ideal for small shops or digital businesses.

Labels to segment customers

You can organize your chats using tags like “new customer,” “backorder,” or “VIP.” This makes it easier to track and personalize future interactions.

Custom QR Code

With WhatsApp Business you can generate a QR code that redirects to your number with a predetermined message, perfect for campaigns, business cards or even the showcase of your physical business.

Each of these functionalities is designed to reduce friction, save time and offer much more effective service.

Common mistakes when using WhatsApp Business Web

Although WhatsApp Business Web is a very useful tool, not getting the most out of it or making mistakes in its use can convey an unprofessional image and affect the customer experience.

Respond late to important messages

Not having a response protocol or checking the inbox infrequently can result in lost sales. Quick attention is essential to close opportunities in real time.

Not completing or updating your Business Profile

The profile is the first thing the customer sees. Make sure it contains your logo, hours of operation, address, website, and a brief description of what you offer.

Not using labels correctly

Many businesses forget to segment their contacts. Without tags, it’s hard to know who’s who, which can lead to miscommunications or losing follow-up with important leads.

Using the channel for spam or with poorly personalized messages

Sending mass messages without personalization can have the opposite effect to the one intended. Use WhatsApp to build close relationships, not just to sell aggressively.

Avoiding these basic mistakes will make a significant difference in the quality of service you offer through this platform.

What are the advantages of using it?

Seamless communication

Using Whatsapp Business Web can help your business a lot. The main advantage is that communication is smoother when typing with the keyboard. You will see all the messages on the company’s computer, without having to pick up your mobile phone and you will write faster and more accurate responses.

Attachments

Another great advantage is the sending of files such as documents, budgets or images that you have on your computer. Instead of sending them by email, send them directly through the browser. In fact, it’s a good way to copy files yourself from one device to another, being able to save what you take from your mobile phone on your PC and vice versa.

No phone required

In the past, you needed to use Whatsapp Web with your phone always on. This was a problem if you misplaced your device, losing recent conversations when reinstalling it. Imagine that you have lost your mobile, a client calls you, you install the application on another phone and it loads the backup from 1 day ago, thus disappearing the conversation.

However, now it can be used with the mobile turned off, as is the case in Telegram, which is an advantage. You can turn off your phone and stay connected without any problems. If you lose your mobile phone, you can communicate it to customers and suppliers, so that they are prepared.

Immediacy

This, in the end, has a positive impact on your customer service and relationship. Nowadays, immediacy is highly prized in the commercial sector, and for users, getting immediate and accurate answers is a plus point for companies. Thanks to the fact that you can schedule answers and relevant information for the person who writes to you, you will be playing with an advantage over those businesses that do not have this type of assistance.

Platform integration and automation

One of the biggest advantages of using WhatsApp Business Web is that it can easily integrate with other technology platforms that you use in your business. This allows you to automate processes, centralize communication, and work more efficiently.

CRM Integration

Connecting WhatsApp Business to your CRM will allow you to see the history of each customer, assign conversations to the sales team, and keep detailed track of sales opportunities. Ideal for sales or customer service teams.

Automation using intelligent bots

Thanks to solutions like indigitall’s, you can implement chatbots that respond automatically, segment leads, gather information, or even close basic sales without human intervention.

Forms, newsletters,  and more

You can integrate WhatsApp into your recruitment strategy from landing pages, newsletters or contact forms. Once the user leaves their number, you can start automated conversations and deliver relevant content instantly.

At indigitall we help you automate your communication via WhatsApp Business Web with intelligent tools so that you don’t miss a single sales opportunity. Contact us and request your free demo.

Integration with other tools is key to scaling and professionalizing communication without losing the human touch.

Improve your communication with WhatsApp Business Web

Improving communication with your customers not only helps you in a first step towards sales, but also towards loyalty through good service. Therefore, having WhatsApp Business web gives you convenience when it comes to answering, managing and linking your conversations, but also in the fluidity of communication with your customers, which is extremely important, whether you are starting your business or have it established.

If you want to take advantage of this type of tool, do not hesitate to contact us. At indigitall we are eager to help you make the most of your possibilities thanks to a proper and adapted use of technology.

Platform integration and automation

One of the biggest advantages of using WhatsApp Business Web is that it can easily integrate with other technology platforms that you use in your business. This allows you to automate processes, centralize communication, and work more efficiently.

CRM Integration

Connecting WhatsApp Business to your CRM will allow you to see the history of each customer, assign conversations to the sales team, and keep detailed track of sales opportunities. Ideal for sales or customer service teams.

Automation using intelligent bots

Thanks to solutions like indigitall’s, you can implement chatbots that respond automatically, segment leads, gather information, or even close basic sales without human intervention.

Forms, newsletters,  and more

You can integrate WhatsApp into your recruitment strategy from landing pages, newsletters or contact forms. Once the user leaves their number, you can start automated conversations and deliver relevant content instantly.

At indigitall we help you automate your communication via WhatsApp Business Web with intelligent tools so that you don’t miss a single sales opportunity. Contact us and request your free demo.

Integration with other tools is key to scaling and professionalizing communication without losing the human touch.

Improve your communication with WhatsApp Business Web

Improving communication with your customers not only helps you in a first step towards sales, but also towards loyalty through good service. Therefore, having WhatsApp Business web gives you convenience when it comes to answering, managing and linking your conversations, but also in the fluidity of communication with your customers, which is extremely important, whether you are starting your business or have it established.

If you want to take advantage of this type of tool, do not hesitate to contact us. At indigitall we are eager to help you make the most of your possibilities thanks to a proper and adapted use of technology.