Whatsapp Business web: how to use it for your business?

In this day and age, the way we communicate with customers has changed a lot. Many have left phone calls behind to switch to instant messaging. Therefore, if you have a business, you should have a service of this type to communicate, with Whatsapp Business Web being one of the most used.

With this tool, it’s easy to answer all messages from the comfort of your computer, without having to use the app. How is it used? Today we will explain everything about it, so that you can use it in your business and improve communication with customers.

What is WhatsApp Business Web?

Before explaining, you need to understand the differences between standard WhatsApp and the Business version. The first is the one we all know, which has messaging features, statuses, and little else. Instead, its enterprise version brings tools such as automated messages, quick answers to common questions, tags, product channels, and company profiles.

Whether you’re using the standard or enterprise version, you have a version to use in the browser. In this way, Whatsapp Business web is a web application that will allow you to access your chats from a browser such as Chrome or Edge. Doing so will sync your messages, so you don’t lose anything.

Not to be confused with the WhatsApp app for Windows. While they have similar functions, in the first one you will only need the computer, without having to install anything.

How to use WhatsApp Web?

The app is easy to use, but first, you need to set it up in the browser of your choice. To do so, follow these steps:

• Log in to whatsapp.com from your browser
• Grab your phone and open the updated WhatsApp Business app
• Click on the three dots in the top right corner
• Click on “Linked Devices“
• Scan the QR code displayed in the browser. You can also do this with a code if your camera is broken
• Wait for conversations to sync

You’ll only need to do this step the first time on one of the 4 simultaneous devices you can set up. Once this is done, you will be able to access your chat directly from your browser, unless you have logged out, deleted your cookies or a long time has passed. In that case, just do it again.

Now that you’re set up, you’ll be able to enjoy WhatsApp Business Web. On the left, you can see all the conversations, as well as allow you to access statuses, channels, groups, and communities. If you click on your profile picture, you’ll change your business details.

When you click on a conversation, it will open on the right, so you can write, attach images, documents, and even voice notes. The features are virtually identical to the mobile version, although it won’t sync older messages.

What are the advantages of using it?

Using Whatsapp Business Web can help your business a lot. The main advantage is that communication is smoother when typing with the keyboard. You will see all the messages on the company’s computer, without having to pick up your mobile phone and you will compose faster and more accurate responses.

Another great advantage is to send files such as documents, quotes or images that you have on your computer. Instead of sending them via email, send them directly through your browser. In fact, it’s a good way to copy files yourself from one device to another, being able to save what you take from your phone to your PC and vice versa.

In the old days, you needed to use Whatsapp Web with your phone always on. This was a problem if you misplaced your device, losing recent conversations when reinstalling it. Imagine that you have lost your phone, a customer calls you, you install the application on another phone and it loads the backup from 1 day ago, thus disappearing the conversation.

 However, it can now be used with the phone turned off, as is the case on Telegram, which is an advantage. You can turn off your phone and stay connected without any problems. If you lose your phone, you can communicate it to customers and suppliers, so that they are prepared.

This, in the end, has a positive impact on your customer service and relationship. Nowadays, immediacy is highly awarded in the commercial sector, and for users, getting immediate and accurate answers is a plus point for companies. Thanks to the fact that you can schedule answers and relevant information for the person who writes to you, you will be playing with an advantage over those businesses that do not have this type of assistance.

Improving communication with your customers not only helps you in a first step towards sales, but also towards loyalty through good service. Therefore, having WhatsApp Business web gives you convenience when it comes to responding, managing and linking your conversations, but also in the fluidity of communication with your customers, which is extremely important, whether you are starting your business or have established it.

If you want to take advantage of this type of tool, do not hesitate to contact us. At indigitall we are eager to help you make the most of your possibilities thanks to an appropriate and adapted use of technology.