WhatsApp, your own sales channel

29 MAR. 2023
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WhatsApp, your own sales channel

WhatsApp Commerce functionality is a great opportunity for your business if you are one of those companies looking for to increase your sales and improve your customer experience. With this feature, users can buy products through WhatsApp quickly and easily in just three steps.

The importance of WhatsApp Business


Keep in mind that, beyond the ability to sell products, WhatsApp is also a powerful tool for customer service. With this application, your company can communicate directly and immediately with your customers, providing a quality and personalized customer service.

It is important that you understand the importance of using the WhatsApp channel correctly as a new communication and sales channel. After all, effective and personalized communication can significantly improve the relationship with buyers and increase their loyalty towards you.

The three easy steps to buy via WhatsApp

To show you how easy it is for potential customers interested in buying your company’s products, here are the three steps to buy via WhatsApp:

1- The customer communicates with the company via WhatsApp to request information about a particular product or service. The company can respond with details about the product, price, availability and any other relevant information. In addition to answering customer queries, it can also send proactive messages to promote the products.

2- Once the customer decides to purchase the product, the company will send a secure payment link via WhatsApp. The customer can click on the link to make the payment, using a variety of secure payment options, such as credit card, debit card or bank transfer.

3- After making the payment, the company will send the order confirmation and shipping details via WhatsApp. The buyer will be able to track the shipment and contact the company at any time for updates or further assistance.

The essential features of WhatsApp Business

Among the most important features of WhatsApp Business that you may be interested in are the following:

  • Ability to send personalized and scheduled messages.

  • Automation of answers to frequently asked questions.

  • Ability to create group chats with multiple users.

  • Personalization of your company profile with detailed information such as address, opening hours, website and company description. This helps your customers to get to know the company better and to get relevant information easily and quickly.

  • Ability to promote your products and services effectively and reach a wider audience. This can be especially useful for launching promotions and special offers, which can increase your sales and build customer loyalty.

Importantly, privacy and security are paramount to WhatsApp, so all your customer communications are end-to-end encrypted. This means that your shoppers’ messages and information are protected and cannot be accessed by third parties.

What are the benefits WhatsApp Business can offer you?

In addition to the features mentioned above, WhatsApp Business also offers you a series of advantages, among them:

1- Greater reach and accessibility. With more than 2 billion active users worldwide, WhatsApp is a widely used and popular platform. By using this platform as a communication channel, your company can reach a wider audience and increase its visibility.

2 Faster and more efficient customer service. WhatsApp allows companies to respond quickly to customer queries and requests, which can significantly improve your customer satisfaction and brand perception.

3- Time and resource savings. By automating certain customer service processes, such as answering frequently asked questions, your business can save valuable time and resources and improve the efficiency of its operations.

4- Ease of use. WhatsApp is an intuitive and user-friendly platform, which makes it easy for your company to set up and manage your account.

5- Improved brand image. By using WhatsApp as a communication channel, your business can improve your brand image and increase customer trust and loyalty.

6- Analysis and metrics. WhatsApp Business enables you to track and analyze the performance of your marketing and customer service campaigns, allowing you to make informed decisions and continually improve your strategies.

In short, the WhatsApp Business API offers several features and benefits for businesses looking to improve customer service and increase sales. If you decide to use this platform as a communication channel, you can improve the efficiency of your operations, promote your products and services effectively, and improve customer satisfaction and brand perception. All this in a secure and reliable environment.