Web Platform Customization: Importance

Nowadays, everyone has a website full of information, so enough is enough. To  truly stand out from the competition, you need to resort to web personalization, offering a unique experience to the user, which changes depending on who visits it.

This system is the present and the future of the internet, and more and more companies have customizable sites. So that you don’t get left behind, we will teach you everything about this system, explaining what it is, its advantages and also some examples so that you can take note. 

What is web personalization?

As the name suggests, it is the creation of a personalized and tailor-made experience for users who visit a site. A site that is not personalized teaches the same thing to everyone, but the one that is, shows different content to each Internet user. 

To do so, it collects data from the visitor and provides them with a tailored experience. For example, different content can be displayed depending on location, clicks, or purchases. With this, the aim is to create familiarity, as if the Internet user were visiting a familiar and pleasant place. 

What are the advantages of web customization?

This personalized online communication system  has a number of advantages for your company.

Better visitor experience

The first objective is for the Internet user to visit the site and it is adapted to their preferences. This includes offering you the products you usually buy and understanding them better, recognizing their patterns. 

For example, if they’re looking for sales, you’ll offer them whatever is discounted and if they’re in a certain city, you’ll show them events that happen in that city.

Web Customization Saves Time

Improving the experience saves time. In the past, the customer had to search for the product they wanted to consume manually, having to browse through it until they got tired. 

With this system, that doesn’t happen, as you’ll show them personalized content through the data you know. If done right, you’re sure to find everything you’re looking for more easily, saving time and reducing the bounce rate.

Better calls-to-action and conversions

Web personalization is used to improve calls-to-action, or CTAs. Whether you want them to buy or subscribe, it’  s easier if you give them a touch of personalization.

Instead of offering generic content to everyone, use the data to personalize it and show a different CTA to each customer. This will help improve the results. 

Most loyal customers

It’s normal to want to go back to the places where we’ve been happy, and the internet is no exception. By having a more intuitive and personalized experience, it’s only natural that they’ll want to come back.

Thanks to personalization, it is easier to achieve by adding personalized messages or offering products similar to those you have already purchased. With this, you’re going to shop more easily and you’re more likely to do it again and again.

Examples of Web Platform Customization

As we have said before, there are many sites that are using this methodology on their sites to improve the user experience. Let’s take a look at the most famous ones:

• YouTube: The best example of this is YouTube, which was one of the first to do this successfully. Everyone’s YouTube account is different, recommending videos based on your location, previous visits, and searches. Thanks to this, they manage to hook users for hours to watch their content, doing the same with music. 
• AliExpress: The Asian retail giant also takes full advantage of customization. If you go to the page, you will have a selection of products for you, based on what you have searched for or purchased. In fact, you’ll get ads if you leave the site, to remind you of it and buy them next time. 
• Starbucks: Finally, there’s Starbucks, a coffee company known all over the world. While your image may be unique, the same is not true for your website, which varies depending on our location. It will promote the festivities and offers in your country, being very different depending on where you are. 

As you can see, we wouldn’t be inventing anything new, but offering personalized services on your website will help you conquer the heart of everyone who visits you. Do you want to know how you can customize your platform? Do you want to improve relationships and communication with your customers? Then let us help you. Contact us at indigitall and we will develop the best strategies so that technology plays in your favor and that of your company.