Web Push in Retail

u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eDigital channels have become a great tool for the retail sector to connect with their audience. To establish an effective communication, web push notifications can become more than necessary.u003c/spanu003eu003cbu003eu003c/bu003eu003c/pu003enu003cpu003eu003cbu003ePush customer journeys: benefitsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eA strategic step to bring the brand closer to customers is to use websites and applications, without forgetting push notifications. One of the goals of these messages is to reduce the tendency of abandoned carts by the customer and help retargeting. If you are interested in online marketing topics like these, we invite you to subscribe to our indigitall website and discover our services.u003c/spanu003eu003c/pu003enu003cpu003eu003cbu003eSegmented communicationsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eIn cases where the user abandons the shopping cart, the most efficient push messages can be u0022the order is in progressu0022, or u0022I have just processed your orderu0022. They are messages aimed at reactivating the purchase. We can use the in app push or web channels, which are slightly different, since the first is used if the customer is on a PC and the second if the purchase is from a mobile phone.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eWhen the user abandons the shopping cart, the most efficient push messages can be u0022enjoy free delivery finishing the purchase within two hoursu0022 or u0022hurry up, this promotion ends in 24 hoursu0022. Both web push and push app notifications are essential for retargeting actions, either through notifications in the browser (for mobile and desktop) and for the app, respectively.u003c/spanu003eu003c/pu003enu003cpu003eu003cbu003eGeolocated communicationsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eAttracting the customer to the point of sale is one of the great objectives of retail. But how can technology help us? We recommend the use of geolocated communications. Once we know where they are, we can program very precise and personalized actions, through push messages. For example:u003c/spanu003eu003c/pu003enu003culu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eOffer them a discount or a promotion when the customer passes by a store.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eAnnounce openings of new stores in a specific area or neighborhood.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eIn shopping malls, we can notify the customer that we are there and what we offer.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eRemind the user that they have a digital abandoned cart when they pass near an establishment.u003cbr /u003eu003c/spanu003eu003c/liu003enu003c/ulu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIn short, the retail sector can find multiple benefits in the use of push notifications. u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf you want to know how to install it in your business, you can follow us on our social networks, or u003ca href=u0022https://indigitall.com/en/demo-en/?utm_source=use_caseu0026amp;utm_medium=try_demou0026amp;utm_campaign=web_push_retail_enu0022u003etry a demou003c/au003e of our product, totally free.u003c/spanu003eu003c/pu003e