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Sponsorship of the Spanish Hockey Team

20 DEC. 2022
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Sponsorship of the Spanish Hockey Team

Doctori and indigitall, private companies in the national territory, and that share values ​​in favor of the development and sustainable growth of society, have joined in supporting Spanish sport with their sponsorship of the Spanish Men’s Field Hockey Team Masters +35

This sponsorship had its high point in the world championship held in Nottingham (UK) where our ‘redsticks’ veterans, who stood out for their commitment, enthusiasm and camaraderie, reached the 5th position in this 2022 World Cup. All this, despite the few resources that the team has, and where Doctori and indigitall have contributed their grain of sand.

The +35 national team has done nothing more than selflessly train and organize itself to be able to achieve new successes… and who knows if a gold medal! Of course, we hope to tell you soon.

This is his fourth participation in a major tournament, having achieved several successes in previous editions, such as a 2nd place (2017 European Championship, Tilburg), and not falling below 5th place in subsequent tournaments (2018 World Cup, Tarrasa; and European 2019, Rotterdam).

And with a lot of work behind. Composed of a great team and an unbeatable staff, with a long preparation path behind them until the championship, holding concentrations throughout the country (Barcelona, ​​Madrid, Santander…). Training on his own, making family and economic efforts, sacrificing vacations… all for an illusion and passion for a sport, unfortunately, still in the minority.

 

That is why from Doctori & indigitall, we wanted to help the team fulfill this dream, to achieve the goal.

doctori_indigitall



Successful use of indigitall by Doctori & iSalud

 

The Doctori & indigitall association is not only in sports, because from indigitall we continue working to help our clients develop their digital marketing strategy. We tell you about the success story of Doctori & iSalud, leader in health insurance comparators in Spain.

 

The added value that Doctori & iSalud achieved with indigitall

 

In addition to being able to compare different health insurance policies, the user has a medical, legal and veterinary chat service, a complete service to answer questions and help clients in all areas related to health. And, of course, iSalud also has an application developed exclusively for its clients.

Our team helped set up their web push notification system for users who visit the isalud.com and doctori.com pages.

Thanks to web push notifications, the iSalud team has been able to take advantage of different outbound marketing strategies to generate valuable conversations with their potential customers, with whom they can communicate even without them having to enter their website. By using advanced segmentation, iSalud can carry out relevant communications and inform customers about the topics that matter most to them. Something essential for both remarketing and retargeting.

 

Another of the great advantages of using web push notifications is the possibility of using this channel as a direct lead capture tool. Attracting high-quality traffic to the web and potential customers that significantly improve conversion rates.

 

Another of the key functionalities that our products offer is the possibility that iSalud has of promoting advantages and functionalities of the various brands/clients with which it collaborates, such as Adeslas Sanitas, Asisa DKV, MAPFRE, AXA, Fiatc, Caser, Asefa, Medipremium, among other. The format of the web push notifications allows the inclusion of cross-communications from other brands, always seeking the benefit for the final customers of iSalud & Doctori, with the aim of receiving useful information.

 

Use of functionalities based on Artificial Intelligence

 

The artificial intelligence functionalities offered by indigitall are also very useful in making strategic decisions, since through the intelligent A/B Test, Doctor is able to determine the best shipping times of a day, and the best days in a week, learning from the changes in use of their websites according to the seasonality of the year and patterns of consumption and browsing. Determining factors when it comes to effective and coherent communication with end users.

 

The A/B test applied by indigitall is not a test to use, while the campaign is being tested, the sending of the communication that is obtaining the best results is maximized (all based on machine learning technology), so the chances of campaign success increase significantly without having to make additional shipments.

 

Improve your conversion rate with a good customer journey

 

Our multichannel solutions can help you improve your communications.

 

Choosing the right channel according to the life cycle of each potential customer. Through a good customer journey we also reduce the rate of abandoned carts, improve conversion rates, and increase the number of leads for your sales team.

 

With us you can create fully automated message flows through a database with information on each lead. And, to make communication more enjoyable, you can also send images, videos or animated GIFs. Our machine learning technology allows us to understand the best time to send messages to your customers: this way we reduce bounce rates and increase the CTR of your actions.

 

We work with a wide variety of channels, from the website to email or smartphone apps. Our products can even help you design specific messages for WhatsApp, Telegram or Instagram, spaces where the potential audience is increasingly receptive.

The iSalud success story is one more example of everything we can do for you, and the result of the good work done by the entire indigitall team. We help our clients to improve their communications and, above all, to choose the right channels. Follow us on our social networks, try the free version of our product, and start improving your conversion rate!

Related topics: Customer Journey Web Push

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Blog

Patrocinio Selección Española de Hockey

20 DEC. 2022
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Patrocinio Selección Española de Hockey

Doctori e indigitall, empresas privadas del territorio nacional, y que comparten valores en favor del desarrollo y crecimiento sostenible de la sociedad, se han sumado en el apoyo al deporte español con su patrocinio a la Selección Española Masculina de Hockey Hierba Masters +35

Este patrocinio tuvo su punto álgido en el campeonato mundial celebrado en Nottingham (UK) donde nuestros veteranos ‘redsticks’, que destacaron por su compromiso, entusiasmo y compañerismo, alcanzaron la posición 5º en este Mundial 2022. Todo ello, a pesar de los escasos recursos con los que el equipo cuenta, y donde Doctori e indigitall han aportado su granito de arena. 

 

La selección nacional +35 no ha hecho más que entrenar y organizarse de manera desinteresada para poder alcanzar nuevos éxitos… y quién sabe si una medalla de oro!  Desde luego, esperamos contarlo pronto.

Esta es su cuarta participación en un gran torneo, habiendo conseguido en ediciones anteriores varios éxitos, tales como un 2º puesto (Europeo de 2017, Tilburg), y no bajando del 5º puesto en los torneos posteriores (Mundial de 2018, Tarrasa; y Europeo de 2019, Rotterdam).

Y con mucho trabajo detrás. Compuesto por un equipo estupendo y un staff inmejorable, con un largo camino de preparación a sus espaldas hasta el campeonato, realizando concentraciones por todo el país (Barcelona, Madrid, Santander…). Entrenando por su cuenta, haciendo esfuerzos familiares y económicos, sacrificando vacaciones…todo por una ilusión y la pasión por un deporte desafortunadamente, todavía minoritario.

 

Es por eso que desde Doctori & indigitall, hemos querido ayudar al equipo a cumplir este sueño, a conseguir el objetivo.



doctori_indigitall

 

Caso de éxito de uso de indigtall por parte de Doctori & iSalud

La asociación Doctori & indigitall no solo queda en lo deportivo, pues desde indigitall seguimos trabajando en ayudar a nuestros clientes a desarrollar su estrategia de marketing digital. Te contamos el caso de éxito de Doctori & iSalud, líder en comparadores de seguros médicos en España. 

El valor añadido que consiguió Doctori & iSalud con indigitall

 

Además de poder comparar diferentes pólizas de seguro médico, el usuario cuenta con un servicio de chat médico, legal y veterinario, un servicio completo para atender las dudas y ayudar a sus clientes en todos los ámbitos relacionados con la salud. Y, por supuesto, iSalud también dispone de una aplicación desarrollada exclusivamente para sus clientes.

Nuestro equipo ayudó a configurar su sistema de notificaciones push en la web para los usuarios que visitan las páginas de isalud.com y doctori.com. 

Gracias a las notificaciones web push, el equipo de iSalud ha podido aprovechar diferentes estrategias de outbound marketing para generar conversaciones de valor con sus clientes potenciales, con quienes podrá comunicarse incluso sin que estos tengan que entrar en su web. Mediante la utilización de la segmentación avanzada, iSalud puede llevar a cabo comunicaciones relevantes e informar a los clientes sobre los temas que más les interesen. Algo fundamental tanto para el remarketing como para el retargeting.

Otra de las grandes ventajas en la utilización de las notificaciones web push, es la posibilidad de utilizar este canal como una herramienta de captación directa de leads. Atrayendo a la web un tráfico de alta calidad y potenciales clientes que mejoran notablemente los ratios de conversión. 

Otra de las funcionalidades clave que ofrecen nuestros productos es la posibilidad que tiene iSalud de promocionar ventajas y funcionalidades de las diversas marcas/clientes con las que colabora como. Adeslas, Sanitas, Asisa, DKV, MAPFRE, AXA, Fiatc, Caser, Asefa, Medipremium, entre otras. El formato de las notificaciones web push permite incluir comunicaciones cruzadas de otras marcas, siempre buscando el beneficio para los clientes finales de iSalud & Doctori, con el objetivo de que les llegue información de utilidad.

 

Uso de funcionalidades basadas en Inteligencia Artificial 

Las funcionalidades de inteligencia artificial que ofrece indigitall también son de gran utilidad en la toma de decisiones estratégicas, ya que mediante el Test A/B inteligente, Doctor es capaz de determinar las mejores horas de envío de un día, y los mejores días en una semana, aprendiendo de los cambios de uso en sus sitios web según la estacionalidad del año y patrones de consumo y navegación. Factores determinantes a la hora de hacer una comunicación eficaz y coherente con los usuarios finales. 

El test A/B que aplica indigitall, no es un test al uso, mientras se hace el testeo de la campaña se maximiza el envío de la comunicación que mejores resultados está obteniendo (todo ello basado en tecnología machine learning), por lo que las probabilidades de éxito de la campaña aumentan notablemente sin tener que hacer envíos adicionales.

 

Mejora tu tasa de conversión con un buen customer journey

Nuestras soluciones multicanal pueden ayudarte a mejorar en tus comunicaciones. 

Eligiendo el canal adecuado de acuerdo con el ciclo de vida de cada cliente potencial. A través de un buen customer journey también reducimos la tasa de carritos abandonados, mejorando los ratios de conversión, y aumentando el número de leads para tu equipo de ventas.

Con nosotros podrás crear flujos de mensajes totalmente automatizados por medio de una base de datos con información de cada lead. Y, para hacer más amena la comunicación, podrás enviar también imágenes, vídeos o GIFs animados. Nuestra tecnología de machine learning nos permite entender cuál es el mejor momento para enviar los mensajes a tus clientes: así reducimos las tasas de rebote y aumentamos el CTR de tus acciones.

Trabajamos con una gran variedad de canales, desde el sitio web al correo electrónico o las apps de smartphone. Nuestros productos pueden, incluso, ayudarte a diseñar mensajes específicos para WhatsApp, Telegram o Instagram, espacios donde el público potencial es cada vez más receptivo.

El caso de éxito de iSalud es una muestra más de todo lo que podemos hacer por ti, y el resultado del buen trabajo realizado por todo el equipo de indigitall. Ayudamos a nuestros clientes a mejorar sus comunicaciones y, sobre todo, a elegir los canales adecuados. Síguenos en nuestras redes sociales, prueba la versión gratuita de nuestro producto, ¡y empieza a mejorar tu tasa de conversión!

Related topics: Customer Journey Web Push

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Use Cases

Advantages of using web push in the education sector

31 JAN. 2023
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Advantages of using web push in the education sector

The education sector has in web push notifications a magnificent tool to offer students all kinds of resources. Find out why we bet so decisively on this alternative.

Use cases of web push in the education sector
It is important to start by clarifying that the following web push use cases are a clear example of how the reach of an educational center’s website can be improved. Everything is to achieve more conversions, greater loyalty and a commitment to your proposal.

Sending media files
Any student will open a video or audio file first, since it will be easier for them to continue learning or specializing in the subject they are studying. For this reason, you have to create customized content for your customers that is interesting and that invites them to learn about your entire offer, a specific promotion or other details related to your activity.

The reminder of an abandoned shopping cart
It is possible that you have analyzed what the abandonment rate is in your business and that the figure is not too positive. You should know that the purchase is not always interrupted due to lack of interest and that there are specific situations that can cause abandonment. To prevent that sale from being permanently lost, nothing better than sending a notification with a direct link to the abandoned shopping cart. This way you will show your concern about what happened and you will get the purchase to be made.

Direct promotion
Surely throughout the year you have several important dates in which sales go up or down. This type of notification allows you to balance income and, especially, to promote your new courses effectively. Simply include a link to a section of your website where you explain, in more detail, what your proposal consists of. That is, your website should not be limited to being static, quite the opposite. The more you interact with the potential client, the more options you have to offer a more complete attention.

Important messages for students
You must announce when you are going to hold some type of event or when you are going to renovate your facilities, to name two examples. The goal is to ensure that any student knows when to go, or not, to your center. You will avoid inconvenience or you will be able to announce more easily any type of activity that you have to carry out.


Reminders of what you have learned
You can include links to a level test or to small exams that confirm that the student remembers what they learned during their course. Everything will depend on the educational level of your business, but it is always positive to show that concern for your students.
indigitall believes that education is one of the most important market niches and that each proposal must be promoted appropriately. Contact us and try our services for free. Surely your customers will greatly appreciate the gesture of wanting to automate your business and adapt it to the latest trends.

Related topics: Education Web Push
Categories
Use Cases

Advantages of using web push in the education sector

24 NOV. 2022
La imagen no se ha cargado correctamente
Advantages of using web push in the education sector
u003cpu003eThe education sector has in web push notifications a magnificent tool to offer students all kinds of resources. Find out why we bet so decisively on this alternative.u003c/pu003enu003cpu003eu003cstrongu003eUse cases of web push in the education sectoru003c/strongu003eu003cbr /u003eIt is important to start by clarifying that the following web push use cases are a clear example of how the reach of an educational center’s website can be improved. Everything is to achieve more conversions, greater loyalty and a commitment to your proposal.u003c/pu003enu003cpu003eu003cstrongu003eSending media filesu003c/strongu003eu003cbr /u003eAny student will open a video or audio file first, since it will be easier for them to continue learning or specializing in the subject they are studying. For this reason, you have to create customized content for your customers that is interesting and that invites them to learn about your entire offer, a specific promotion or other details related to your activity.u003c/pu003enu003cpu003eu003cstrongu003eThe reminder of an abandoned shopping cartu003c/strongu003eu003cbr /u003eIt is possible that you have analyzed what the abandonment rate is in your business and that the figure is not too positive. You should know that the purchase is not always interrupted due to lack of interest and that there are specific situations that can cause abandonment. To prevent that sale from being permanently lost, nothing better than sending a notification with a direct link to the abandoned shopping cart. This way you will show your concern about what happened and you will get the purchase to be made.u003c/pu003enu003cpu003eu003cstrongu003eDirect promotionu003c/strongu003eu003cbr /u003eSurely throughout the year you have several important dates in which sales go up or down. This type of notification allows you to balance income and, especially, to promote your new courses effectively. Simply include a link to a section of your website where you explain, in more detail, what your proposal consists of. That is, your website should not be limited to being static, quite the opposite. The more you interact with the potential client, the more options you have to offer a more complete attention.u003c/pu003enu003cpu003eu003cstrongu003eImportant messages for studentsu003c/strongu003eu003cbr /u003eYou must announce when you are going to hold some type of event or when you are going to renovate your facilities, to name two examples. The goal is to ensure that any student knows when to go, or not, to your center. You will avoid inconvenience or you will be able to announce more easily any type of activity that you have to carry out.u003c/pu003enu003cpu003eu003cbr /u003eu003cstrongu003eReminders of what you have learnedu003c/strongu003eu003cbr /u003eYou can include links to a level test or to small exams that confirm that the student remembers what they learned during their course. Everything will depend on the educational level of your business, but it is always positive to show that concern for your students.u003cbr /u003eindigitall believes that education is one of the most important market niches and that each proposal must be promoted appropriately. Contact us and try our services for free. Surely your customers will greatly appreciate the gesture of wanting to automate your business and adapt it to the latest trends.u003c/pu003e
Related topics: Education Web Push
Categories
Use Cases

Advantages of using web push in the education sector

24 NOV. 2022
La imagen no se ha cargado correctamente
Advantages of using web push in the education sector
u003cpu003eThe education sector has in web push notifications a magnificent tool to offer students all kinds of resources. Find out why we bet so decisively on this alternative.u003c/pu003enu003cpu003eu003cstrongu003eUse cases of web push in the education sectoru003c/strongu003eu003cbr /u003eIt is important to start by clarifying that the following web push use cases are a clear example of how the reach of an educational center’s website can be improved. Everything is to achieve more conversions, greater loyalty and a commitment to your proposal.u003c/pu003enu003cpu003eu003cstrongu003eSending media filesu003c/strongu003eu003cbr /u003eAny student will open a video or audio file first, since it will be easier for them to continue learning or specializing in the subject they are studying. For this reason, you have to create customized content for your customers that is interesting and that invites them to learn about your entire offer, a specific promotion or other details related to your activity.u003c/pu003enu003cpu003eu003cstrongu003eThe reminder of an abandoned shopping cartu003c/strongu003eu003cbr /u003eIt is possible that you have analyzed what the abandonment rate is in your business and that the figure is not too positive. You should know that the purchase is not always interrupted due to lack of interest and that there are specific situations that can cause abandonment. To prevent that sale from being permanently lost, nothing better than sending a notification with a direct link to the abandoned shopping cart. This way you will show your concern about what happened and you will get the purchase to be made.u003c/pu003enu003cpu003eu003cstrongu003eDirect promotionu003c/strongu003eu003cbr /u003eSurely throughout the year you have several important dates in which sales go up or down. This type of notification allows you to balance income and, especially, to promote your new courses effectively. Simply include a link to a section of your website where you explain, in more detail, what your proposal consists of. That is, your website should not be limited to being static, quite the opposite. The more you interact with the potential client, the more options you have to offer a more complete attention.u003c/pu003enu003cpu003eu003cstrongu003eImportant messages for studentsu003c/strongu003eu003cbr /u003eYou must announce when you are going to hold some type of event or when you are going to renovate your facilities, to name two examples. The goal is to ensure that any student knows when to go, or not, to your center. You will avoid inconvenience or you will be able to announce more easily any type of activity that you have to carry out.u003c/pu003enu003cpu003eu003cbr /u003eu003cstrongu003eReminders of what you have learnedu003c/strongu003eu003cbr /u003eYou can include links to a level test or to small exams that confirm that the student remembers what they learned during their course. Everything will depend on the educational level of your business, but it is always positive to show that concern for your students.u003cbr /u003eindigitall believes that education is one of the most important market niches and that each proposal must be promoted appropriately. Contact us and try our services for free. Surely your customers will greatly appreciate the gesture of wanting to automate your business and adapt it to the latest trends.u003c/pu003e
Related topics: Education Web Push
Categories
Use Cases

Web Push in the media and entertainment industry

24 NOV. 2022
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Web Push in the media and entertainment industry

The media and entertainment sector demands that you have to adapt, as soon as possible, to the trends that are emerging. Not surprisingly, the pandemic caused a change in consumer behavior that you have to include in your promotional proposals. We tell you about the two types of notifications that can help you.

Use cases with web push in the media and entertainment sector
The following use cases with web push in this market niche will allow you to create a more modern strategy according to the tastes of your audience.

Media content
You have to draw attention to what you sell. Creating notifications for your website in video format is a success. A small preview of a concert or show can be enough to generate more interest and that it ends in a conversion.

Offers and promotions
If a client has been to a show that you have organized, you can remind them of the rest of your agenda with a message and, of course, with a small discount as a thank you for the trust they have placed in you. If you personalize each message, you will cause a pleasant feeling and the long-awaited loyalty.

One notification every two days
It is not about insisting or being heavy, rather about suggesting and inviting the purchase. It is recommended to send these messages at least 72 hours before each event, as a final reminder. Take advantage of these last days to offer the aforementioned discount.

Some examples of in app push notifications
Your business app should not be used exclusively to purchase a product or service. It must also be a point of union with your clients. To do this, the following is recommended.

Generate welcome messages with an offer
Thus, you will be able to create an added value that invites you to continue using the application in the future. A discount code for the first purchase is always appreciated. It will be a great way to know the tastes of each client to design future campaigns.

Invites to consult specific contents
You can base yourself on the type of purchase made by the client in the past to let him know the proposals that best fit his tastes. Having all the information about what you do makes your client an essential part of your activity.

Design specific campaigns for app users
Better if they have a certain duration and if they are options related to the client’s previous purchases. It’s hard to resist a discount, so you’ll achieve your goal of increasing your conversion rate. At the same time, you will make your application essential and that balance point between your website and your customers.

Contact us. indigitall offers you the option to try our services for free. We help you choose the most suitable for your company in the media and entertainment sector. Adapt it to new trends and enjoy the result. You will greatly improve the experience of your audience and you will see how each campaign is more successful than the previous one.

Related topics: Media and entertainment Web Push
Categories
Use Cases

Web Push in the media and entertainment industry

23 NOV. 2022
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Web Push in the media and entertainment industry
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe different use cases of web push in the media and entertainment sector confirm that this alternative is perfect for businesses in this market niche. For this reason, we have thought of collecting them so that you can check the suitability of this proposal.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cstrongu003eUse cases with web push in businesses related to media and entertainmentu003c/strongu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf there is any sector that requires constant contact with clients, the submission of proposals and the updating of the events calendar, it is the media and entertainment sector. Web push notifications help make your website essential to keep up to date with everything you offer. Check it out in the following examples.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cbu003eSending media filesu003c/bu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eImagine that you want to promote a specific show. If when accessing your page a video appears with a small preview, it will always be easier for you to sell tickets in less time. Remember that these notifications adapt to all browsers, so choosing the right file can lead to hundreds of conversions.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cbu003eAn abandoned shopping cart reminder messageu003c/bu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf you notice that the abandonment rate in the purchase process on your website is too high, perhaps you should analyze why. You should remind your customers who left products in the cart that they still haven’t paid for. This way you will confirm if it is a matter of disinterest or if it was a simple oversight or a specific technical problem. In addition, you will confirm your concern for those who trusted you and decided not to complete their purchase.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cbu003eThe personalization of each proposalu003c/bu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eWho accesses your page can do so to know what you do or to review your catalog. In both cases, it is always good to encourage them to subscribe to your email campaigns or to open an account. By doing so, you will be able to segment your audience and design notifications personalized for each user.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eFor example, imagine that a customer usually buys concert tickets for a specific type of music or requests a specific service from you. Customizing the promotion prevents your notifications from being annoying and invites you to purchase or request a quote depending on each case.u003c/spanu003eu003c/pu003enu003cpu003eu003cbr /u003eu003cbr /u003eu003c/pu003enu003cpu003eu003cbu003ePersonalized marketingu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e is one of the most reliable resources to achieve the goal of increasing the level of profits. Likewise, when you start a web push notification strategy, it is possible to measure its results and check which ones have generated the most benefits for you. Depending on this information, you will be able to repeat the strategy in the future or modify it so that it is more in line with the tastes of your clients.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe previous use cases with web push serve to confirm that it is an option as reliable as it is necessary, to better adapt to the needs of your clients. On the indigitall LinkedIn account, we publish content related to the resources within your reach to sell more. Subscribe and modernize your proposal with our help. You will be surprised at the results obtained.u003c/spanu003eu003c/pu003e
Related topics: Media and entertainment Web Push
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Use Cases

Web Push in Retail

24 NOV. 2022
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Web Push in Retail
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eDigital channels have become a great tool for the retail sector to connect with their audience. To establish an effective communication, web push notifications can become more than necessary.u003c/spanu003eu003cbu003eu003c/bu003eu003c/pu003enu003cpu003eu003cbu003ePush customer journeys: benefitsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eA strategic step to bring the brand closer to customers is to use websites and applications, without forgetting push notifications. One of the goals of these messages is to reduce the tendency of abandoned carts by the customer and help retargeting. If you are interested in online marketing topics like these, we invite you to subscribe to our indigitall website and discover our services.u003c/spanu003eu003c/pu003enu003cpu003eu003cbu003eSegmented communicationsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eIn cases where the user abandons the shopping cart, the most efficient push messages can be u0022the order is in progressu0022, or u0022I have just processed your orderu0022. They are messages aimed at reactivating the purchase. We can use the in app push or web channels, which are slightly different, since the first is used if the customer is on a PC and the second if the purchase is from a mobile phone.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eWhen the user abandons the shopping cart, the most efficient push messages can be u0022enjoy free delivery finishing the purchase within two hoursu0022 or u0022hurry up, this promotion ends in 24 hoursu0022. Both web push and push app notifications are essential for retargeting actions, either through notifications in the browser (for mobile and desktop) and for the app, respectively.u003c/spanu003eu003c/pu003enu003cpu003eu003cbu003eGeolocated communicationsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eAttracting the customer to the point of sale is one of the great objectives of retail. But how can technology help us? We recommend the use of geolocated communications. Once we know where they are, we can program very precise and personalized actions, through push messages. For example:u003c/spanu003eu003c/pu003enu003culu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eOffer them a discount or a promotion when the customer passes by a store.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eAnnounce openings of new stores in a specific area or neighborhood.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eIn shopping malls, we can notify the customer that we are there and what we offer.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eRemind the user that they have a digital abandoned cart when they pass near an establishment.u003cbr /u003eu003c/spanu003eu003c/liu003enu003c/ulu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIn short, the retail sector can find multiple benefits in the use of push notifications. u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf you want to know how to install it in your business, you can follow us on our social networks, or u003ca href=u0022https://indigitall.com/en/demo-en/?utm_source=use_caseu0026amp;utm_medium=try_demou0026amp;utm_campaign=web_push_retail_enu0022u003etry a demou003c/au003e of our product, totally free.u003c/spanu003eu003c/pu003e
Related topics: e-commerce Web Push
Categories
Use Cases

Web Push in Retail

28 NOV. 2022
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Web Push in Retail

Digital channels have become a great tool for the retail sector to connect with their audience. To establish effective communication, web push notifications can become more than necessary.

Push customer journeys: benefits
A strategic step to bring the brand closer to customers is to use websites and applications, without forgetting push notifications. One of the goals of these messages is to reduce the tendency of abandoned carts by the customer and help retargeting. If you are interested in online marketing topics like these, we invite you to subscribe to our indigitall website and discover our services.

Segmented communications
In cases where the user abandons the shopping cart, the most efficient push messages can be “the order is in progress”, or “I have just processed your order”. They are messages aimed at reactivating the purchase. We can use the in app push or web channels, which are slightly different, since the first is used if the customer is on a PC and the second if the purchase is from a mobile phone.

When the user abandons the shopping cart, the most efficient push messages can be “enjoy free delivery finishing the purchase within two hours” or “hurry up, this promotion ends in 24 hours”. Both web push and push app notifications are essential for retargeting actions, either through notifications in the browser (for mobile and desktop) and for the app, respectively.

Geolocated communications
Attracting the customer to the point of sale is one of the great objectives of retail. But how can technology help us? At indigitall we recommend the use of geolocated communications. Once we know where they are, we can program very precise and personalized actions, through push messages. For example:

  • Offer them a discount or a promotion when the customer passes by a store.
  • Announce openings of new stores in a specific area or neighborhood.
  • In shopping malls, we can notify the customer that we are there and what we offer.
  • Remind the user that they have a digital abandoned cart when they pass near an establishment.

Use of the mobile wallet
The Mobile Wallet allows you to send messages to promote the brand and boost sales: the user only needs to scan a QR code and press the button that adds the new card in the Wallet. From that moment, the company can send notifications while the user will store them in the Wallet for future use.

The mobile wallet can provide many benefits to online marketing in the retail sector without technical development:

  • Full availability for customers: available at all times.
  • Digital loyalty cards: support for environmental commitment.
  • Reactivate the relationship with your customers and sell more: strengthen communication with the customer and increase revenue.
  • Capture the audience at the point of sale: build loyalty to your target audience.
  • Unlimited shipping: No monthly limits.

In short, the retail sector can find multiple benefits in the use of mobile wallet and push notifications. If you want to know how to install it in your business, you can follow us on our social networks, or try a demo of our product, totally free.

Related topics: e-commerce Web Push
Categories
Use Cases

The advantages of SMS for the consumer goods sector

23 NOV. 2022
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The advantages of SMS for the consumer goods sector
u003cpu003eThe consumer goods sector is experiencing a golden age, but at the same time it is complicated. The competition is enormous and making a difference is becoming more and more complicated. This situation has caused us to think about how to mitigate the effects of this constant struggle for conversion and to gain a foothold in the market. Thus, we review some successful examples that can serve as inspiration.u003c/pu003enu003cpu003eUse cases with SMS in the consumer goods sectoru003cbr /u003eIf your business belongs to the consumer goods sector, everything will depend on your market niche and how you plan to adapt to the demands of your potential audience.u003c/pu003enu003cpu003eu003cstrongu003eAn appliance storeu003c/strongu003eu003cbr /u003eExactly the same thought of an appliance store that verified that its promotional email campaigns did not offer the expected results. This caused them to be encouraged to send messages with direct promotions of televisions, electronic devices and specific appliances, always taking into account the previous purchases of each client. The objective was to achieve, in two sentences, to offer a complementary product to the one purchased. Likewise, they were invited to go to the store to see the product and to receive the pertinent explanations of each model. Without a doubt, the campaign was a complete success and sales increased significantly.u003c/pu003enu003cpu003eu003cstrongu003eA pizzeriau003c/strongu003eu003cbr /u003eThis idea originated in the United States. The customer received an SMS in which he was offered a full pizza for 10 dollars when its price in the store is around 20. This promotion was carried out on days with few sales and to all customers. The result was $9 revenue per pizza and, of course, hundreds of orders.u003c/pu003enu003cpu003eu003cstrongu003eA car brandu003c/strongu003eu003cbr /u003eThere are two variants in this section. The first consists of the dealership sending an SMS to a customer who bought a car some time ago with the intention that he discover and test a new model. The second is to announce the promotions of the company’s workshops to change the tires or carry out the corresponding revisions. Between the direct offer and the reminder is the key to success.u003c/pu003enu003cpu003eu003cstrongu003eA furniture and decoration storeu003c/strongu003eu003cbr /u003eA famous company decided to send an SMS to its more than 40,000 customers in a Spanish city. Nearly 4,000 took advantage of the offer received in the indicated period. The increase in the level of sales was immediate and, in addition, the gesture and the commitment to such a direct and easy-to-enjoy promotion were appreciated.u003c/pu003enu003cpu003eIf you work in the consumer goods sector, we encourage you to subscribe to the indigitall Linkedin profile. Our goal is to share quality content that helps you sell more than ever. Trust our experience and review our way of adapting to your most specific needs. Surely it won’t be long before you find a proposal that will help you boost your income and, above all, reach your customers more directly and efficiently. You will turn your business into a more prosperous one.u003c/pu003e
Related topics: Media and entertainment Web Push