Tag: Food and beverage

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SMS for the food and beverage sector

food & beverage sector
Home > Use Cases > SMS for the food and beverage sector
23 NOV. 2022
La imagen no se ha cargado correctamente

SMS for the food and beverage sector

u003cpu003eThe benefits with SMS to promote your business in the food and beverage sector are multiple. For this reason, we consider it essential to organize this information and show you the usefulness of this effective tool.u003c/pu003enu003cpu003eu003cstrongu003eHow are SMS used in the food and beverage industry?u003c/strongu003eu003cbr /u003eSending direct messages to your end customers is part of what is known as outbound channels. Your customer accesses your website or your application to check your offer and choose the products to buy. This journey, which is called the customer journey, sometimes does not become a purchase due to doubts or questions about the process. It is precisely at that moment when you should send a text message asking why it is happening and encouraging them to contact customer service in case of doubt.u003cbr /u003eIt is also possible to send a message that confirms the purchase and includes everything necessary to identify the order number and the corresponding tracking number. Now, after these first two examples, there are other advantages that deserve their own section and that confirm that you are facing an ideal option to promote your offer.u003cbr /u003eu003cbr /u003eu003cstrongu003eThe undoubted benefits with SMS to promote the sale of food and drinku003c/strongu003eu003cbr /u003eThe first step would be the possibility of creating customized campaigns for each customer and sending specific offers. This will keep your company in mind. Also, an SMS has a shorter length than a traditional email. Perhaps this is the key that guarantees that 95% of received messages are opened. In two sentences you must condense all the information, which forces you to be more direct and prevents the end customer from getting bored reading a promotion that they are not interested in.u003cbr /u003eWhen an offer link is included in the SMS, it is much more likely that it will end up being a conversion. Mainly, because they avoid having to enter your website, search for what they want and buy it. The customization options for each message even allow you to include the name of the person, which directly affects the personalization of your proposal. But if this tool is so reliable for something, and now more than ever, it is because it offers the freedom to receive, or not, these messages and without having to fill out a survey or form.u003c/pu003enu003cpu003eindigitall is clear about the benefits of SMS for this sector. We invite you to contact us and try the free version of our services. We will advise you personally and we will put at your disposal the experience of our team of professionals. You will see how your campaigns reach further and become a suitable way to increase your sales. The results will not be long in coming. Trust our proposal and start a new commercial stage. You will notice the difference from the first moment.u003c/pu003e
Related topics: Food and beverage SMS
Categories
Use Cases

SMS for the food and beverage sector

sector_hosteleria
Home > Use Cases > SMS for the food and beverage sector
15 MAR. 2023
La imagen no se ha cargado correctamente

SMS for the food and beverage sector

The benefits with SMS to promote your business in the food and beverage sector are multiple. For this reason, we consider it essential to organize this information and show you the usefulness of this effective tool.

How are SMS used in the food and beverage industry?
Sending direct messages to your end customers is part of what is known as outbound channels. Your customer accesses your website or your application to check your offer and choose the products to buy. This journey, which is called the customer journey, sometimes does not become a purchase due to doubts or questions about the process. It is precisely at that moment when you should send a text message asking why it is happening and encouraging them to contact customer service in case of doubt.
It is also possible to send a message that confirms the purchase and includes everything necessary to identify the order number and the corresponding tracking number. Now, after these first two examples, there are other advantages that deserve their own section and that confirm that you are facing an ideal option to promote your offer.

The undoubted benefits with SMS to promote the sale of food and drink
The first step would be the possibility of creating customized campaigns for each customer and sending specific offers. This will keep your company in mind. Also, an SMS has a shorter length than a traditional email. Perhaps this is the key that guarantees that 95% of received messages are opened. In two sentences you must condense all the information, which forces you to be more direct and prevents the end customer from getting bored reading a promotion that they are not interested in.
When an offer link is included in the SMS, it is much more likely that it will end up being a conversion. Mainly, because they avoid having to enter your website, search for what they want and buy it. The customization options for each message even allow you to include the name of the person, which directly affects the personalization of your proposal. But if this tool is so reliable for something, and now more than ever, it is because it offers the freedom to receive, or not, these messages and without having to fill out a survey or form.

indigitall is clear about the benefits of SMS for this sector. We invite you to contact us and try the free version of our services. We will advise you personally and we will put at your disposal the experience of our team of professionals. You will see how your campaigns reach further and become a suitable way to increase your sales. The results will not be long in coming. Trust our proposal and start a new commercial stage. You will notice the difference from the first moment.

Related topics: Food and beverage SMS
Categories
Use Cases

SMS for the food and beverage sector

food & beverage sector
Home > Use Cases > SMS for the food and beverage sector
23 NOV. 2022
La imagen no se ha cargado correctamente

SMS for the food and beverage sector

u003cpu003eThe benefits with SMS to promote your business in the food and beverage sector are multiple. For this reason, we consider it essential to organize this information and show you the usefulness of this effective tool.u003c/pu003enu003cpu003eu003cstrongu003eHow are SMS used in the food and beverage industry?u003c/strongu003eu003cbr /u003eSending direct messages to your end customers is part of what is known as outbound channels. Your customer accesses your website or your application to check your offer and choose the products to buy. This journey, which is called the customer journey, sometimes does not become a purchase due to doubts or questions about the process. It is precisely at that moment when you should send a text message asking why it is happening and encouraging them to contact customer service in case of doubt.u003cbr /u003eIt is also possible to send a message that confirms the purchase and includes everything necessary to identify the order number and the corresponding tracking number. Now, after these first two examples, there are other advantages that deserve their own section and that confirm that you are facing an ideal option to promote your offer.u003cbr /u003eu003cbr /u003eu003cstrongu003eThe undoubted benefits with SMS to promote the sale of food and drinku003c/strongu003eu003cbr /u003eThe first step would be the possibility of creating customized campaigns for each customer and sending specific offers. This will keep your company in mind. Also, an SMS has a shorter length than a traditional email. Perhaps this is the key that guarantees that 95% of received messages are opened. In two sentences you must condense all the information, which forces you to be more direct and prevents the end customer from getting bored reading a promotion that they are not interested in.u003cbr /u003eWhen an offer link is included in the SMS, it is much more likely that it will end up being a conversion. Mainly, because they avoid having to enter your website, search for what they want and buy it. The customization options for each message even allow you to include the name of the person, which directly affects the personalization of your proposal. But if this tool is so reliable for something, and now more than ever, it is because it offers the freedom to receive, or not, these messages and without having to fill out a survey or form.u003c/pu003enu003cpu003eindigitall is clear about the benefits of SMS for this sector. We invite you to contact us and try the free version of our services. We will advise you personally and we will put at your disposal the experience of our team of professionals. You will see how your campaigns reach further and become a suitable way to increase your sales. The results will not be long in coming. Trust our proposal and start a new commercial stage. You will notice the difference from the first moment.u003c/pu003e
Related topics: Food and beverage SMS
Categories
Use Cases

How inApp messages and app pushes can increase sales in the food and beverage industry

inApp messages & app pushes
Home > Use Cases > How inApp messages and app pushes can increase sales in the food and beverage industry
23 NOV. 2022
La imagen no se ha cargado correctamente

How inApp messages and app pushes can increase sales in the food and beverage industry

u003cpu003einApp messages and app push notifications represent a very useful tool for companies belonging to the food and beverage sector. They help to encourage interaction between users and companies, while allowing the creation of a personalized experience. Find out in this article!u003c/pu003enu003cpu003eu003cstrongu003eIn-app messaging use casesu003c/strongu003eu003cbr /u003eindigitall helps you to establish direct communication with your customers through these types of channels. App push notifications are received without having the application open while inApp communications are published directly on it. Both solutions are used to:u003cbr /u003eNotify a promotion, such as the discount that is applied during a certain time, the price reduction of a product, a 2×1 campaign, etc.u003cbr /u003eReport on the launch of a campaign. This is the case of those focused on a pack of items with a joint price or a premiere menu.u003cbr /u003eGive several raffles and various prizes among users, who can receive tickets to a concert or t-shirts with the firm’s logo, among other gifts.u003cbr /u003eSubmit the addition to the existing list of food and beverages of new proposals that are for sale.u003cbr /u003eCongratulate the customer on his birthday or for his loyalty, offering him a discount on his next purchase or a gift item included in it.u003cbr /u003eu003cbr /u003eu003cstrongu003eBenefits of inApp messages and app push notifications in this sectoru003c/strongu003eu003cbr /u003eThrough the use of inApp messages and app push notifications, there are different advantages for your company:u003cbr /u003eu003cstrongu003e1.u003c/strongu003e The effectiveness. Communication with your audience is established at the beginning and, moreover, directly. When you receive a message, you are aware of its existence and it is very difficult for you to ignore it. The same does not happen, for example, with an advertisement inserted in the media.u003cbr /u003eu003cstrongu003e2.u003c/strongu003e The immediacy of the impact. From the moment the message is sent until the recipient receives it, barely a second passes.u003cbr /u003eu003cstrongu003e3.u003c/strongu003e The interaction. The recipient of the message contacts the company by opening it and reading it or clicking on the possible link that is included. It is easier to achieve the desired effect: sales.u003cbr /u003eu003cstrongu003e4.u003c/strongu003e The user lives this personalized experience because his name, a promotion based on his tastes, birthday gifts can be included in the message, etc. The communications that are established will not be considered as mere spam.u003cbr /u003eu003cstrongu003e5.u003c/strongu003e Adapting to this challenging sector, it allows you to update the offer depending on the season, personal preferences or marketing campaigns.u003c/pu003enu003cpu003eIn conclusion, inApp messages and app push notifications will help your business maintain successful communication with customers. We make it easy for you to use it. If you want more information, visit our website. You will find information about these services. Get in touch with us and take the opportunity to use the free version of our products. When you try them, they will finish convincing you!u003c/pu003e
Related topics: app push Food and beverage inApp
Categories
Use Cases

How inApp messages and app pushes can increase sales in the food and beverage industry

inApp messages & app pushes
Home > Use Cases > How inApp messages and app pushes can increase sales in the food and beverage industry
23 NOV. 2022
La imagen no se ha cargado correctamente

How inApp messages and app pushes can increase sales in the food and beverage industry

u003cpu003einApp messages and app push notifications represent a very useful tool for companies belonging to the food and beverage sector. They help to encourage interaction between users and companies, while allowing the creation of a personalized experience. Find out in this article!u003c/pu003enu003cpu003eu003cstrongu003eIn-app messaging use casesu003c/strongu003eu003cbr /u003eindigitall helps you to establish direct communication with your customers through these types of channels. App push notifications are received without having the application open while inApp communications are published directly on it. Both solutions are used to:u003cbr /u003eNotify a promotion, such as the discount that is applied during a certain time, the price reduction of a product, a 2×1 campaign, etc.u003cbr /u003eReport on the launch of a campaign. This is the case of those focused on a pack of items with a joint price or a premiere menu.u003cbr /u003eGive several raffles and various prizes among users, who can receive tickets to a concert or t-shirts with the firm’s logo, among other gifts.u003cbr /u003eSubmit the addition to the existing list of food and beverages of new proposals that are for sale.u003cbr /u003eCongratulate the customer on his birthday or for his loyalty, offering him a discount on his next purchase or a gift item included in it.u003cbr /u003eu003cbr /u003eu003cstrongu003eBenefits of inApp messages and app push notifications in this sectoru003c/strongu003eu003cbr /u003eThrough the use of inApp messages and app push notifications, there are different advantages for your company:u003cbr /u003eu003cstrongu003e1.u003c/strongu003e The effectiveness. Communication with your audience is established at the beginning and, moreover, directly. When you receive a message, you are aware of its existence and it is very difficult for you to ignore it. The same does not happen, for example, with an advertisement inserted in the media.u003cbr /u003eu003cstrongu003e2.u003c/strongu003e The immediacy of the impact. From the moment the message is sent until the recipient receives it, barely a second passes.u003cbr /u003eu003cstrongu003e3.u003c/strongu003e The interaction. The recipient of the message contacts the company by opening it and reading it or clicking on the possible link that is included. It is easier to achieve the desired effect: sales.u003cbr /u003eu003cstrongu003e4.u003c/strongu003e The user lives this personalized experience because his name, a promotion based on his tastes, birthday gifts can be included in the message, etc. The communications that are established will not be considered as mere spam.u003cbr /u003eu003cstrongu003e5.u003c/strongu003e Adapting to this challenging sector, it allows you to update the offer depending on the season, personal preferences or marketing campaigns.u003c/pu003enu003cpu003eIn conclusion, inApp messages and app push notifications will help your business maintain successful communication with customers. We make it easy for you to use it. If you want more information, visit our website. You will find information about these services. Get in touch with us and take the opportunity to use the free version of our products. When you try them, they will finish convincing you!u003c/pu003e
Related topics: app push Food and beverage inApp
Categories
Use Cases

How inApp messages and app pushes can increase sales in the food and beverage industry

inApp messages & app pushes
Home > Use Cases > How inApp messages and app pushes can increase sales in the food and beverage industry
23 NOV. 2022
La imagen no se ha cargado correctamente

How inApp messages and app pushes can increase sales in the food and beverage industry

u003cpu003einApp messages and app push notifications represent a very useful tool for companies belonging to the food and beverage sector. They help to encourage interaction between users and companies, while allowing the creation of a personalized experience. Find out in this article!u003c/pu003enu003cpu003eu003cstrongu003eIn-app messaging use casesu003c/strongu003eu003cbr /u003eindigitall helps you to establish direct communication with your customers through these types of channels. App push notifications are received without having the application open while inApp communications are published directly on it. Both solutions are used to:u003cbr /u003eNotify a promotion, such as the discount that is applied during a certain time, the price reduction of a product, a 2×1 campaign, etc.u003cbr /u003eReport on the launch of a campaign. This is the case of those focused on a pack of items with a joint price or a premiere menu.u003cbr /u003eGive several raffles and various prizes among users, who can receive tickets to a concert or t-shirts with the firm’s logo, among other gifts.u003cbr /u003eSubmit the addition to the existing list of food and beverages of new proposals that are for sale.u003cbr /u003eCongratulate the customer on his birthday or for his loyalty, offering him a discount on his next purchase or a gift item included in it.u003cbr /u003eu003cbr /u003eu003cstrongu003eBenefits of inApp messages and app push notifications in this sectoru003c/strongu003eu003cbr /u003eThrough the use of inApp messages and app push notifications, there are different advantages for your company:u003cbr /u003eu003cstrongu003e1.u003c/strongu003e The effectiveness. Communication with your audience is established at the beginning and, moreover, directly. When you receive a message, you are aware of its existence and it is very difficult for you to ignore it. The same does not happen, for example, with an advertisement inserted in the media.u003cbr /u003eu003cstrongu003e2.u003c/strongu003e The immediacy of the impact. From the moment the message is sent until the recipient receives it, barely a second passes.u003cbr /u003eu003cstrongu003e3.u003c/strongu003e The interaction. The recipient of the message contacts the company by opening it and reading it or clicking on the possible link that is included. It is easier to achieve the desired effect: sales.u003cbr /u003eu003cstrongu003e4.u003c/strongu003e The user lives this personalized experience because his name, a promotion based on his tastes, birthday gifts can be included in the message, etc. The communications that are established will not be considered as mere spam.u003cbr /u003eu003cstrongu003e5.u003c/strongu003e Adapting to this challenging sector, it allows you to update the offer depending on the season, personal preferences or marketing campaigns.u003c/pu003enu003cpu003eIn conclusion, inApp messages and app push notifications will help your business maintain successful communication with customers. We make it easy for you to use it. If you want more information, visit our website. You will find information about these services. Get in touch with us and take the opportunity to use the free version of our products. When you try them, they will finish convincing you!u003c/pu003e
Related topics: app push Food and beverage inApp
Categories
Use Cases

How inApp messages and app pushes can increase sales in the food and beverage industry

hosteleria_sector
Home > Use Cases > How inApp messages and app pushes can increase sales in the food and beverage industry
15 MAR. 2023
La imagen no se ha cargado correctamente

How inApp messages and app pushes can increase sales in the food and beverage industry

inApp messages and app push notifications represent a very useful tool for companies belonging to the food and beverage sector. They help to encourage interaction between users and companies, while allowing the creation of a personalized experience. Find out in this article!

In-app messaging use cases
indigitall helps you to establish direct communication with your customers through these types of channels. App push notifications are received without having the application open while inApp communications are published directly on it. Both solutions are used to:
Notify a promotion, such as the discount that is applied during a certain time, the price reduction of a product, a 2×1 campaign, etc.
Report on the launch of a campaign. This is the case of those focused on a pack of items with a joint price or a premiere menu.
Give several raffles and various prizes among users, who can receive tickets to a concert or t-shirts with the firm’s logo, among other gifts.
Submit the addition to the existing list of food and beverages of new proposals that are for sale.
Congratulate the customer on his birthday or for his loyalty, offering him a discount on his next purchase or a gift item included in it.

Benefits of inApp messages and app push notifications in this sector
Through the use of inApp messages and app push notifications, there are different advantages for your company:
1. The effectiveness. Communication with your audience is established at the beginning and, moreover, directly. When you receive a message, you are aware of its existence and it is very difficult for you to ignore it. The same does not happen, for example, with an advertisement inserted in the media.
2. The immediacy of the impact. From the moment the message is sent until the recipient receives it, barely a second passes.
3. The interaction. The recipient of the message contacts the company by opening it and reading it or clicking on the possible link that is included. It is easier to achieve the desired effect: sales.
4. The user lives this personalized experience because his name, a promotion based on his tastes, birthday gifts can be included in the message, etc. The communications that are established will not be considered as mere spam.
5. Adapting to this challenging sector, it allows you to update the offer depending on the season, personal preferences or marketing campaigns.

In conclusion, inApp messages and app push notifications will help your business maintain successful communication with customers. We make it easy for you to use it. If you want more information, visit our website. You will find information about these services. Get in touch with us and take the opportunity to use the free version of our products. When you try them, they will finish convincing you!

Related topics: app push Food and beverage inApp
Categories
Casos de uso

Los SMS en el sector de los alimentos y las bebidas

sector_hosteleria
Home > Casos de uso > Los SMS en el sector de los alimentos y las bebidas
15 MAR. 2023
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Los SMS en el sector de los alimentos y las bebidas

Los beneficios con SMS para promocionar tu negocio del sector de alimentos y bebidas son múltiples. Por ello, en indigitall consideramos esencial ordenar esta información y exponerte la utilidad de una herramienta tan eficaz.

¿Cómo se usan los SMS en el sector de los alimentos y las bebidas?
El envío de mensajes directos a tus clientes finales forma parte de lo que se conoce como canales salientes. Tu cliente accede a tu página web o a tu aplicación para comprobar tu oferta y elige los productos que quiere comprar. Ese recorrido, que se denomina en inglés customer journey, a veces no llega a convertirse en una compra por dudas o preguntas sobre el proceso. Es, precisamente, en ese momento cuando debes enviar un mensaje de texto interesándote por qué sucede y animando a que se contacte con la atención al cliente en caso de duda.

También es posible enviar un mensaje que confirme la compra e incluya todo lo necesario para identificar el número de pedido y el correspondiente seguimiento. Ahora bien, tras estos dos primeros ejemplos, hay otras ventajas que merecen su propio apartado y que te confirman que estás ante una opción ideal para dar a conocer tu oferta.

Los indudables beneficios con SMS para promocionar la venta de comida y bebida
El primero sería la posibilidad de crear campañas a medida de cada cliente y enviarle ofertas puntuales. Así tendrá presente tu empresa y podría interesarse por la propuesta que le hagas. Además, un SMS tiene una extensión más corta que un correo electrónico tradicional. Quizá esta sea la clave que garantiza que se abren el 95 % de los mensajes recibidos. En dos frases debes condensar toda la información, lo que te obliga a ser más directo/a y evitar que el cliente final se aburra leyendo una promoción que no le interesa.

Si en el SMS se incluye un enlace a la oferta correspondiente, es bastante más probable que termine siendo una conversión. Principalmente, porque se evita el tener que entrar en tu web, buscar lo que quiere y comprarlo. Las opciones de personalización de cada mensaje incluso permiten incluir el nombre de la persona, lo que incide, directamente, en la personalización de tu propuesta. Pero si por algo es esta herramienta tan fiable, y ahora más que nunca, es porque se ofrece la libertad de recibir, o no, estos mensajes y sin tener que rellenar una encuesta o formulario.

En indigitall tenemos claros los beneficios con SMS para el sector antes indicado. Te invitamos a que contactes con nosotros y a que pruebes la versión gratuita de nuestros servicios. Te asesoraremos personalmente y pondremos a tu disposición la experiencia de nuestro equipo de profesionales.

Comprobarás cómo tus campañas llegan más lejos y se convierten en una adecuada manera de meterse, literalmente, en el bolsillo de cada persona que pudiera estar interesada en ellas. Los resultados no tardarán en llegar. Confía en nuestra propuesta y comienza una nueva etapa comercial. Notarás la diferencia desde el primer momento.

Related topics: Alimentación SMS
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Casos de uso

Cómo incrementar las ventas con los mensajes inApp y app push en el sector de alimentos y bebidas

hosteleria_sector
Home > Casos de uso > Cómo incrementar las ventas con los mensajes inApp y app push en el sector de alimentos y bebidas
15 MAR. 2023
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Cómo incrementar las ventas con los mensajes inApp y app push en el sector de alimentos y bebidas

Los mensajes inApp, al igual que las notificaciones app push, representan una herramienta muy útil para las empresas pertenecientes al sector de alimentos y bebidas. Contribuyen a fomentar la interacción entre los usuarios y las empresas, al mismo tiempo que permiten crear una experiencia personalizada. ¡Descúbrelo en este artículo!

Casos de uso de mensajes inApp
En indigitall te ayudamos a que establezcas una comunicación directa con tus clientes mediante este tipo de canales. Tanto las notificaciones app push, que se reciben sin tener abierta la aplicación, como los mensajes inApp que se publican directamente en la aplicación:

  • Notificar una promoción, como el descuento que se aplica durante un tiempo determinado, la rebaja de precios a un producto, una campaña de 2×1, etc.

  • Informar sobre la puesta en marcha de una campaña. Este es el caso de las centradas en un pack de artículos con un precio conjunto o un menú de estreno.

  • Dar cuenta de sorteos y diversos premios entre los usuarios, que pueden recibir entradas a un concierto o camisetas con el logo de la firma, entre otros obsequios.

  • Presentar la incorporación a la lista ya existente de alimentos y bebidas de nuevas propuestas que se encuentran a la venta.

  • Felicitar al cliente por su cumpleaños o por su fidelidad, ofreciéndole un descuento en su próxima compra o un artículo de regalo incluido en ella.

Beneficios de los mensajes inApp y los mensajes app push en este sector
Mediante la utilización de los mensajes inApp y las notificaciones app push se logran diferentes ventajas de las que podrá disfrutar tu empresa:

  • La efectividad. La comunicación con tu clientela se establece desde el minuto cero y, además, de forma directa. Al recibir un mensaje es consciente de su existencia y es muy difícil que lo ignore. No ocurre lo mismo, por ejemplo, con un anuncio publicitario insertado en medios de comunicación.
  • La inmediatez del impacto. Desde el momento que se envía el mensaje hasta que la persona destinataria lo recibe apenas pasa un segundo.
  • La interacción que provoca. El receptor del mensaje entra en contacto con la compañía al abrirlo y leerlo o pinchar en el posible enlace que se incluya. Es más fácil que se consiga el efecto deseado: comprar.
  • El usuario vive esta experiencia como personalizada porque se puede incorporar en el mensaje su nombre, una promoción basada en sus gustos, regalos de cumpleaños… No considerará las comunicaciones que se establezcan como mero spam.
  • Dado lo cambiante que es este sector, permite actualizar la oferta en función de la temporada, las preferencias personales o las campañas de marketing.

En conclusión, los mensajes inApp y app push ayudarán a que tu negocio mantenga una comunicación de éxito con su audiencia. En indigitall te facilitamos su uso. Si deseas disponer de más información, visita nuestra web. En ella encontrarás información de estos servicios.

Ponte en contacto con nosotros y aprovecha para utilizar la versión free de nuestros productos. ¡Cuando los pruebes, acabarán de convencerte!

Related topics: app push Alimentación inApp
Categories
Casos de uso

WhatsApp Business API en el sector empresas “delivery”

delivery_sector
Home > Casos de uso > WhatsApp Business API en el sector empresas “delivery”
15 MAR. 2023
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WhatsApp Business API en el sector empresas “delivery”

La digitalización se ha convertido en una de las principales prioridades para la mayoría de las empresas. En este contexto tan convulso, herramientas como WhatsApp Business API se erigen como la solución perfecta para dar respuesta a una demanda creciente y ofrecer siempre un servicio de atención al cliente de calidad. ¿Todavía no la conoces?

Los beneficios del servicio de WhatsApp Business API en el sector del delivery

El sector del delivery o reparto a domicilio ha experimentado un crecimiento sorprendente en los últimos meses. Atento a los datos que arroja la consultora Kantar:

  • Este año, el sector del delivery ha experimentado un crecimiento del 60%.
  • Hasta 2,2 millones de consumidores se han sumado durante la pandemia a los 11 millones que ya accedían normalmente al servicio de delivery.
  • Las ventas de comida a domicilio hasta el mes de agosto se han multiplicado por 3 respecto al mismo periodo del año anterior.

Este impresionante incremento de la demanda en el sector del delivery ha provocado auténticos colapsos en multitud de negocios, con el consiguiente empeoramiento en el servicio de atención al cliente. Por eso desde indigitall queremos animarte a que te acompañes de la última tecnología para evitar esta temible consecuencia.

Es cierto que puede parecer complicado al principio, pero afortunadamente hay disponibles en el mercado multitud de aplicaciones que pueden ayudarte a conseguirlo. Por ejemplo, WhatsApp Business API, la versión para negocios de la app líder en mensajería instantánea. ¿Quieres descubrir todas sus ventajas? Empezamos con algunas cifras que respaldan la idoneidad de utilizar esta herramienta para atender a los clientes de tu negocio:

  • Alrededor de 1 millón de usuarios se registran en la app diariamente.
  • Cerca de 3 millones de empresas utilizan ya WhatsApp Business API.
  • El 84 % de estas considera que WhatsApp es una gran ayuda para comunicarse con sus clientes.
Concretamente, esta herramienta proporciona a las empresas de delivery los siguientes beneficios:
1- Automatiza tu servicio de atención al cliente

Muchos empresarios consideran que la automatización está reñida con la calidad y la satisfacción de sus clientes. Pues bien, tenemos que decirte que no hay nada más alejado de la realidad. Es más, casi el 40 % de los consumidores prefieren que los atiendan chatbots a utilizar cualquier otra herramienta de atención al cliente.

Y si este dato por sí solo no te convence, quizá lo haga el siguiente: hasta el 90 % de los mensajes en WhatsApp se leen en menos de tres segundos. ¡Máxima eficiencia!

2- Ofrece una experiencia amigable

¿Sabías que más de la mitad de los usuarios prefieren usar WhatsApp para comunicarse con las marcas? Y es que estar donde los clientes pasan gran parte de su tiempo hace que la experiencia de comunicación sea mucho más natural y cómoda para ellos.

3- Obtén métricas precisas del servicio

Entre otros datos, la aplicación te permite conocer cuántos mensajes se han enviado y cuántos de ellos se han leído o respondido. Esto es fundamental para evaluar el funcionamiento de la herramienta y su efectividad a la hora de atender a tus clientes.

4- Casos de uso de WhatsApp Business API

Cada vez hay más casos de empresas que usan WhatsApp Business API, pero queremos ponerte un ejemplo que nos parece de lo más paradigmático: Domino’s Pizza. La empresa de pizzas a domicilio ha creado un chatbot personalizado para la app de negocios de WhatsApp con el fin de difundir su carta al completo. Aparte de esta utilidad, también es capaz de guardar todos los datos de cada cliente para futuros pedidos.

Si tú también quieres aprovechar las ventajas de WhatsApp Business API para tu negocio, cuenta con nuestra ayuda. En indigitall somos expertos en generar este servicio puntero e innovador.

Related topics: e-commerce Alimentación Whatsapp Business API