Categories
Use Cases

The advantages of SMS for the consumer goods sector

24 NOV. 2022
La imagen no se ha cargado correctamente
The advantages of SMS for the consumer goods sector

The consumer goods sector is experiencing a golden age, but at the same time it is complicated. The competition is enormous and making a difference is becoming more and more complicated. This situation has caused us to think about how to mitigate the effects of this constant struggle for conversion and to gain a foothold in the market. Thus, we review some successful examples that can serve as inspiration.

Use cases with SMS in the consumer goods sector
If your business belongs to the consumer goods sector, everything will depend on your market niche and how you plan to adapt to the demands of your potential audience.

An appliance store
Exactly the same thought of an appliance store that verified that its promotional email campaigns did not offer the expected results. This caused them to be encouraged to send messages with direct promotions of televisions, electronic devices and specific appliances, always taking into account the previous purchases of each client. The objective was to achieve, in two sentences, to offer a complementary product to the one purchased. Likewise, they were invited to go to the store to see the product and to receive the pertinent explanations of each model. Without a doubt, the campaign was a complete success and sales increased significantly.

A pizzeria
This idea originated in the United States. The customer received an SMS in which he was offered a full pizza for 10 dollars when its price in the store is around 20. This promotion was carried out on days with few sales and to all customers. The result was $9 revenue per pizza and, of course, hundreds of orders.

A car brand
There are two variants in this section. The first consists of the dealership sending an SMS to a customer who bought a car some time ago with the intention that he discover and test a new model. The second is to announce the promotions of the company’s workshops to change the tires or carry out the corresponding revisions. Between the direct offer and the reminder is the key to success.

A furniture and decoration store
A famous company decided to send an SMS to its more than 40,000 customers in a Spanish city. Nearly 4,000 took advantage of the offer received in the indicated period. The increase in the level of sales was immediate and, in addition, the gesture and the commitment to such a direct and easy-to-enjoy promotion were appreciated.

If you work in the consumer goods sector, we encourage you to subscribe to the indigitall Linkedin profile. Our goal is to share quality content that helps you sell more than ever. Trust our experience and review our way of adapting to your most specific needs. Surely it won’t be long before you find a proposal that will help you boost your income and, above all, reach your customers more directly and efficiently. You will turn your business into a more prosperous one.

Related topics: Consumer goods e-commerce SMS
Categories
Casos de uso

Qué ofrecen los mensajes inApp y app push al sector de bienes de consumo

24 NOV. 2022
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Qué ofrecen los mensajes inApp y app push al sector de bienes de consumo

Los mensajes inApp y app push en el sector de bienes de consumo
El sector de bienes de consumo puede llegar a su público con facilidad. Al utilizar comunicaciones inApp y notificaciones app push, aumentas la productividad de tus aplicaciones. Y todo gracias a la información de valor que puedes aportar a los usuarios con suma sencillez. En indigitall te mostramos, a continuación, los beneficios de esta solución.

Cómo aprovechar las comunicacion inApp y notificaciones app push
Los mensajes inApp permiten insertar contenidos personalizados e interactivos en la App para cada usuario, Una forma de aprovecharlas consiste en lanzar descuentos. Por ejemplo, si comercializas perfumes, puedes efectuar una campaña en función de la estación. Gracias a esta solución, muestras ofertas personalizadas o genéricas a tu público, lo que te aportará un mayor retorno.

También es posible emplearlo para la mejora continua de la propia aplicación. Esto se realiza con una notificación en la que se pide valorar la app e introducir comentarios. No te responderán todos los usuarios, pero sí una cantidad significativa. De esta manera, podrás anticiparte y ofrecer soluciones a los problemas que el uso de la  app vaya generando.

Por su parte, las notificaciones app push son una forma efectiva de enviar recordatorios relacionados con tu tienda. Por ejemplo, si vendes ropa, podrás informar sobre cualquier nueva tendencia o colección que estés comercializando. El público se enterará de manera sencilla y no intrusiva, con solo ver la pantalla de su teléfono.

Otro uso consiste en enviar ofertas exclusivas y personalizadas. Se trata de mensajes con una mayor tasa de apertura, ya que incluyen el nombre del usuario. Además, un texto atractivo de acompañamiento te ayuda a conseguir los mejores resultados.

Los beneficios más importantes
Para empezar, las notificaciones app push entregan información inmediata y directa. Son una forma de comunicación que no requiere del uso de la aplicación. Esto te permite enviar datos relevantes sin obstáculos y en un lugar tan visible como la pantalla de un móvil. Asimismo, el usuario tiene la posibilidad de acceder a la app tocando en el recuadro del mensaje.

Así, consigues aumentar las ventas de los productos o servicios que más te interesen. El envío de notificaciones app push favorece la finalización de los procesos de compra, en un proceso de comunicación no intrusivo.

Tanto en las comunicaciones inApp y notificaciones app push, puedes dirigirte a un público geolocalizado, algo que te ayuda a aumentar las ventas en una zona determinada. También son útiles para mejorar la consistencia de la marca, que será más fácil de reconocer por parte de los usuarios. Incluso son beneficiosos para incrementar el tiempo de permanencia en tu aplicación.

En definitiva, el sector de bienes de consumo tiene dos nuevos aliados. Las comunicaciones inApp y las notificaciones app push llegan directamente a tus usuarios. Si quieres empezar a utilizarlas, en indigitall nos encargamos de efectuar una implementación adaptada a tus necesidades. ¡Descubre nuestra demostración!

Related topics: app push Bienes de consumo e-commerce inApp
Categories
Use Cases

What do inApp messages and app push notifications offer to the consumer goods sector?

23 NOV. 2022
La imagen no se ha cargado correctamente
What do inApp messages and app push notifications offer to the consumer goods sector?
u003cpu003eThe consumer goods sector can reach its audience with ease. By using inApp or push notifications, you increase the productivity of your applications. And all thanks to the valuable information that you can provide users with great simplicity. We show you the benefits of both solutions below.u003c/pu003enu003cpu003eu003cstrongu003eHow to take advantage of inApp messages and app pushu003c/strongu003eu003cbr /u003eInnApp messages allow you to communicate while users are in your app. One way to take advantage of them is to launch discounts. For example, if you sell perfumes, you can carry out a campaign based on the season. Thanks to this solution, you show personalized or generic offers to your audience, which will bring you a greater return.u003cbr /u003eIt is also possible to use it for the continuous improvement of the application. This is done with a banner asking to rate the app and enter comments. Not all users will respond, but a significant number will. If there is any problem, you will solve it easily. Perhaps the loading time is too slow, something that you will end up knowing thanks to this use.u003cbr /u003eApp push messages are displayed when the user is using their mobile device. They are an effective way to send reminders related to your store. For example, if you sell clothing, you’ll be able to report on any new trends or collections you’re marketing. The public will find out in a simple and non-intrusive way, just by looking at their phone screen.u003cbr /u003eAnother use is to send exclusive and personalized offers. These are messages with a higher opening rate, since they include the user’s name. In addition, an attractive accompanying text helps you achieve the best results.u003c/pu003enu003cpu003eu003cstrongu003eThe most important benefitsu003cbr /u003eu003c/strongu003eFor starters, app push notifications deliver immediate and direct information. They are a form of communication that does not require the use of the application. This allows you to send relevant data without obstacles and in a place as visible as a mobile screen. Likewise, the user has the possibility of accessing the app by touching the message box.u003cbr /u003eThus, you manage to increase sales of the products or services that interest you the most. By sending messages with what users want, you encourage them to end up buying.Using inApp messages and app push notifications, you can target a geolocated audience, something that helps you increase sales in a certain area. They are also useful for improving the consistency of the brand, which will be easier for users to recognize. They are even beneficial for increasing the time spent on your app.u003cbr /u003eIn short, the consumer goods sector has two new allies. inApp messages and push app notifications reach your users directly and without obstacles. If you want to start using them, we take care of carrying out an implementation adapted to your needs. u003cstrongu003eu003ca href=u0022https://indigitall.com/en/demo-en/?utm_source=use_caseu0026amp;utm_medium=try_demou0026amp;utm_campaign=inApp_apppush_foodu0022u003eDiscover our demo u003c/au003e!u003c/strongu003eu003c/pu003e
Related topics: app push Consumer goods inApp
Categories
Use Cases

What do inApp messages and app push notifications offer to the consumer goods sector?

23 NOV. 2022
La imagen no se ha cargado correctamente
What do inApp messages and app push notifications offer to the consumer goods sector?
u003cpu003eThe consumer goods sector can reach its audience with ease. By using inApp or push notifications, you increase the productivity of your applications. And all thanks to the valuable information that you can provide users with great simplicity. We show you the benefits of both solutions below.u003c/pu003enu003cpu003eu003cstrongu003eHow to take advantage of inApp messages and app pushu003c/strongu003eu003cbr /u003eInnApp messages allow you to communicate while users are in your app. One way to take advantage of them is to launch discounts. For example, if you sell perfumes, you can carry out a campaign based on the season. Thanks to this solution, you show personalized or generic offers to your audience, which will bring you a greater return.u003cbr /u003eIt is also possible to use it for the continuous improvement of the application. This is done with a banner asking to rate the app and enter comments. Not all users will respond, but a significant number will. If there is any problem, you will solve it easily. Perhaps the loading time is too slow, something that you will end up knowing thanks to this use.u003cbr /u003eApp push messages are displayed when the user is using their mobile device. They are an effective way to send reminders related to your store. For example, if you sell clothing, you’ll be able to report on any new trends or collections you’re marketing. The public will find out in a simple and non-intrusive way, just by looking at their phone screen.u003cbr /u003eAnother use is to send exclusive and personalized offers. These are messages with a higher opening rate, since they include the user’s name. In addition, an attractive accompanying text helps you achieve the best results.u003c/pu003enu003cpu003eu003cstrongu003eThe most important benefitsu003cbr /u003eu003c/strongu003eFor starters, app push notifications deliver immediate and direct information. They are a form of communication that does not require the use of the application. This allows you to send relevant data without obstacles and in a place as visible as a mobile screen. Likewise, the user has the possibility of accessing the app by touching the message box.u003cbr /u003eThus, you manage to increase sales of the products or services that interest you the most. By sending messages with what users want, you encourage them to end up buying.Using inApp messages and app push notifications, you can target a geolocated audience, something that helps you increase sales in a certain area. They are also useful for improving the consistency of the brand, which will be easier for users to recognize. They are even beneficial for increasing the time spent on your app.u003cbr /u003eIn short, the consumer goods sector has two new allies. inApp messages and push app notifications reach your users directly and without obstacles. If you want to start using them, we take care of carrying out an implementation adapted to your needs. u003cstrongu003eu003ca href=u0022https://indigitall.com/en/demo-en/?utm_source=use_caseu0026amp;utm_medium=try_demou0026amp;utm_campaign=inApp_apppush_foodu0022u003eDiscover our demo u003c/au003e!u003c/strongu003eu003c/pu003e
Related topics: app push Consumer goods inApp
Categories
Use Cases

What do inApp messages and app push notifications offer to the consumer goods sector?

24 NOV. 2022
La imagen no se ha cargado correctamente
What do inApp messages and app push notifications offer to the consumer goods sector?

The consumer goods sector can reach its audience with ease. By using inApp or push notifications, you increase the productivity of your applications. And all thanks to the valuable information that you can provide users with great simplicity. We show you the benefits of both solutions below.

How to take advantage of inApp messages and app push
InnApp messages allow you to communicate while users are in your app. One way to take advantage of them is to launch discounts. For example, if you sell perfumes, you can carry out a campaign based on the season. Thanks to this solution, you show personalized or generic offers to your audience, which will bring you a greater return.
It is also possible to use it for the continuous improvement of the application. This is done with a banner asking to rate the app and enter comments. Not all users will respond, but a significant number will. If there is any problem, you will solve it easily. Perhaps the loading time is too slow, something that you will end up knowing thanks to this use.
App push messages are displayed when the user is using their mobile device. They are an effective way to send reminders related to your store. For example, if you sell clothing, you’ll be able to report on any new trends or collections you’re marketing. The public will find out in a simple and non-intrusive way, just by looking at their phone screen.
Another use is to send exclusive and personalized offers. These are messages with a higher opening rate, since they include the user’s name. In addition, an attractive accompanying text helps you achieve the best results.

The most important benefits
For starters, app push notifications deliver immediate and direct information. They are a form of communication that does not require the use of the application. This allows you to send relevant data without obstacles and in a place as visible as a mobile screen. Likewise, the user has the possibility of accessing the app by touching the message box.
Thus, you manage to increase sales of the products or services that interest you the most. By sending messages with what users want, you encourage them to end up buying.Using inApp messages and app push notifications, you can target a geolocated audience, something that helps you increase sales in a certain area. They are also useful for improving the consistency of the brand, which will be easier for users to recognize. They are even beneficial for increasing the time spent on your app.
In short, the consumer goods sector has two new allies. inApp messages and push app notifications reach your users directly and without obstacles. If you want to start using them, we take care of carrying out an implementation adapted to your needs. Discover our demo !

Related topics: app push Consumer goods e-commerce inApp
Categories
Casos de uso

Las ventajas de los SMS para el sector de bienes consumo

24 NOV. 2022
La imagen no se ha cargado correctamente
Las ventajas de los SMS para el sector de bienes consumo

El sector de bienes de consumo vive una etapa dorada, pero a su vez complicada. La competencia es enorme y marcar la diferencia cada vez es más complicado. Esta situación ha provocado que en indigitall pensemos en cómo paliar los efectos de esta lucha constante por la conversión y por hacerse un hueco en el mercado. Así, repasamos algunos ejemplos exitosos que pueden servirte de inspiración.

Casos de uso con SMS sector de bienes de consumo
Si tu negocio pertenece al sector de bienes de consumo, todo dependerá de tu nicho de mercado y cómo tienes pensado adaptarte a las exigencias de tu audiencia potencial.

Una tienda de electrodomésticos
Exactamente, lo mismo pensó una tienda de electrodomésticos que comprobaba que sus campañas de correos electrónicos promocionales no ofrecían los resultados esperados. Ello provocó que se animase a enviar mensajes con promociones directas de televisores, dispositivos electrónicos y electrodomésticos concretos siempre teniendo en cuenta las compras previas de cada cliente. El objetivo era ofrecer un producto complementario al adquirido. Igualmente, se invitaba a ir a la tienda a ver el producto y a recibir las explicaciones pertinentes de cada modelo. Sin duda, la campaña fue todo un éxito y las ventas subieron.

Una pizzería
Esta idea surgió en Estados Unidos. El cliente recibía un SMS en el que se le ofrecía una pizza completa por 10 dólares cuando su precio en la tienda ronda los 20. Esta promoción se realizó en días de pocas ventas y a todos los clientes con gran éxito de respuesta obteniendo un beneficio de 9 dólares por pizza.

Una marca de automóviles
Hay dos variantes en este apartado. La primera consiste en que el concesionario envíe un SMS a un cliente que hace algún tiempo compró un coche con la intención de que conozca, y pruebe, algún modelo nuevo. La segunda es la de dar a conocer las promociones de los talleres de la empresa para cambiar los neumáticos o realizar las revisiones correspondientes. Entre la oferta directa y el recordatorio está la clave del éxito.

Una tienda de muebles y artículos de decoración
Una famosa empresa decidió enviarle un SMS a sus más de 40 000 clientes de una ciudad española. Cerca de 4000 aprovecharon la oferta recibida en el periodo indicado. La subida del nivel de ventas fue inmediata y, además, se agradeció el gesto y el que se apostase por una promoción tan directa y fácil de disfrutar.

Si te dedicas al sector de bienes de consumo, te animamos a que te suscribas al perfil en LinkedIn de indigitall. Nuestra meta es compartir contenidos de calidad que te ayuden a vender más que nunca. Confía en nuestra experiencia y repasa nuestra manera de adaptarnos a tus necesidades más concretas.

Seguro que no tardas en encontrar alguna propuesta que te ayude a potenciar tus ingresos y, sobre todo, a llegar a tu audiencia de forma más directa y eficaz. Convertirás tu negocio en uno más próspero.

Related topics: Bienes de consumo e-commerce SMS