Tag: Artificial Intelligence

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Include Artificial Intelligence Functionalities and create the perfect message

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Home > Blog > Include Artificial Intelligence Functionalities and create the perfect message
01 MAR. 2023
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Include Artificial Intelligence Functionalities and create the perfect message

Artificial intelligence is one of the best allies in any marketing campaign. Technology will help us to achieve our goals. Therefore, from indigitall we want to explain how to find the best time to send messages according to your needs.

Perfect communications
with AI

Email marketing campaigns and the use of other messaging channels are one of the best options to communicate with your audience. However, it is important that you can carry out a fully personalized customer journey according to your target audience.

Artificial intelligence and new technologies are some of your main allies to always find the best words in ads and moments to generate interest in your products and services and, above all, increase the conversion rate. On the other hand, the engagement of your messages will also help to achieve customer loyalty.


One of the first objectives is to generate sales but, subsequently, to build customer loyalty so that they will buy on a recurring basis in your store. Including all the artificial intelligence features will allow you to create the perfect message and get the most out of each of the campaigns you carry out.

Choose the right time and the right words for your campaigns

With indigitall’s AI functionalities you can find a wide range of possibilities, from programming the best sending time for each user with a simple click to choosing the best words to create the texts for your campaigns.

Carry out Smart A/B tests

However, you should not overlook the importance of carrying out smart A/B tests. This type of experiment allows you to test different messages and change other segmentation criteria, and then compare the metrics. Through this, you will obtain a lot of information that you can later use to improve the performance of your campaigns.

Additionally, we recommend you to carry out this type of tests because all these data feed the artificial intelligence algorithms and later they will make better recommendations so that you can meet your objectives. Also, do not forget that technology also allows you to optimize your time and, in this way, be much more efficient at all times.

Technology also adapts to all the changes that the market may have. The audience does not behave in a linear way throughout the year, with peaks of demand occurring in different sectors.
In addition, it will give you advice on the best images, calls to action, URLs or other resources that can complement your message and, in this way, increase the profitability of each of your actions. There are many advantages that this type of tool puts at your disposal.


In conclusion, artificial intelligence and all the technological advances will help you find the best time to send messages. At indigitall we are experts in creating customer journeys to generate a multichannel strategy with your audience. Contact us and we will advise you.

 
 
Related topics: Artificial Intelligence

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Salesforce Marketing Cloud

Home > Ebook > Salesforce Marketing Cloud
17 FEB. 2023
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Salesforce Marketing Cloud

Trabaja con el CRM nº1 del mundo e integra canales digitales nuevos con mayor conversión.

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Related topics: Inteligencia Artificial Marketing
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WhatsApp Business API for Atlético de Madrid Club

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Home > Success stories > WhatsApp Business API for Atlético de Madrid Club
17 JAN. 2023
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WhatsApp Business API for Atlético de Madrid Club

WhatsApp is one of the most widely used messaging applications today. Its versatility is well known, as is its ease of use. That is why its version for companies, WhatsApp Business API, is being such a success. Different companies see its potential to establish a communication channel with their customers that guarantees both a quick response and total user satisfaction. Stay with us to learn about the case of Atlético de Madrid.

Solving doubts in a simple way

In indigitall we are committed to the use of this application for business, and we are excited to see effective use cases that end up being a success. This is the case of Atletico, which takes good advantage of the possibilities of WhatsApp Business API.

The customer who decides to go to him will initially establish contact with a chatbot, an artificial intelligence that will answer most of the common doubts that arise. 

However, for more specific questions you will always have access to a human operator belonging to the Club’s own customer service, by typing “Agent”, who will answer during the Member Service hours. 

You can start the conversation from your computer or cell phone with a simple “Hello”. The chatbot will answer you immediately and offer you a number of options.

This is one of the main advantages of this WhatsApp version offered by the WhatsApp API, which you can configure depending on what your business is like. Atletico, well aware of its potential and international audience, asks the user to indicate the language they speak, Spanish or English. This way, it doesn’t matter where the Atlético fan or supporter comes from: the bot will have ready its possible answers in both languages.

 

caso_exito_wba

The bot will then list different options. Specifically, ten: from finding out the team’s calendar, to becoming a member or finding out the nearest official store. Note that some options will lead you to more specific ones, as we will show you in an example below.

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The clear way in which the main menu is divided, will make you navigate in a simple way, pressing the key or number linked to the corresponding question or request. The bot will explain your questions in an easy to understand way, and will help you find just what you need.

 In addition, the bot’s programming allows it to answer queries from the first menu; this prevents you from having to go back to the beginning or take more steps than necessary to reach the information you want.

Another important advantage of this channel is that you can incorporate a link to a website where the user can expand the information. As in the case of the store option used by Atlético.

And finally, the natural conversation, one of the strengths offered by the WhatsApp conversation. In this case, once the customer already knows the initial menu, and feels that he should go straight to the point to solve his doubt, because let’s say he is a partner who has already interacted in the past, the Bot can understand phrases and contextualize them so that together with the Artificial Intelligence it responds directly to the user:

caso_exito_wba

 

And where, with Machine Learning incorporated, the Bot is trained with each conversation so that it understands more and better and the ‘margin of error’ in the answers is less and less.

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More business opportunities

One aspect that cannot be left out in this use case is the wording of the content displayed by the bot. It is as important to program a quick response as it is to program appropriate, clear and informative messages. Atlético has opted for usefulness and for not cramming the reader with text; after all, these small messages have to be as direct as possible and save the user’s time.

A long text, full of empty explanations that do not solve the doubts of the person using the application, would be useless. The tone used is also important, especially when you have created segmented messages.

In this case, the team has opted for a close and positive style. They have also included emoticons to reinforce the message and make it more visual. This is a point that you should not forget if you are going to use this tool: this increases the attractiveness of the messages and does not saturate the user with an excess of text. The possibilities of live chat are enormous, speeding up the whole customer service process and freeing the staff from the most common and easy to solve doubts so that they can focus on dealing with the really complex ones.

 

And if for any reason more detail is needed, Atletico’s WhatsApp always offers the possibility of talking to an agent, since, if it is more comfortable for the user or if their doubt is not reflected in any of the possibilities, they will also be offered a solution.

caso_exito_wba

The WhatsApp Business API is definitely a very useful tool for businesses, and allows you to automate much of the customer service process.
At indigitall we can help you with your company’s WhatsApp account.

Related topics: Artificial Intelligence Whatsapp Business API

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WhatsApp Business API for Envialia

Home > Success stories > WhatsApp Business API for Envialia
17 JAN. 2023

WhatsApp Business API for Envialia

Do you know envialia, the Spanish parcel delivery company? At indigitall we consider it a good example for you to discover all the possibilities of the WhatsApp Business API. The company has a chatbot on the platform, through which the most frequent customer queries are resolved. Beyond the automated responses, with this conversational assistant you can also talk to an agent, face to face.

Below we explain the functionalities of this live chat launched by the delivery company. Don’t miss it. 

envialia’s profile on WhatsApp

When you access to chat with envialia you can see its logo, accompanied by its claim, the hashtag #cargadosdeoptimismo. In addition, if you click on its avatar, you will read its welcome message and the data included in its company account on WhatsApp. It describes itself as an “express courier company”, and includes an email account, as well as the web and physical addresses of its headquarters. Simple, isn’t it? 

 

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What functionality does a live chat bring to the customer?

The customer is greeted with a simple “May we help you?”, so that they can access one of the following options through the chat: “My nearest Service Center”, “Shipping and tracking information”, “I want conditions and rates” and “I want to work at envialia”. Each of these options is within the same menu, differentiated by an identifying number that will make the interaction with the customer much easier and comfortable. The customer only has to answer with the number associated to his choice and, immediately, the corresponding message will appear in front of him. Although, since it is an express courier company, one of the most frequently consulted options will be about the status of the shipments.

 

 

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If you choose the first alternative, you will read: “click” 1 if you want to contact your nearest CS”, on the other hand, what if you want to check rates? You will have to indicate whether you are an individual or a company and then you will receive a link to the corresponding website along with the suggestion to type “agent” if you prefer a live chat with a member of the Customer Care team for more information.

 

 

wba_exito_envialia

 

 

In addition, the WhatsApp Business API allows synergies to be established. And it is through this bot that the user can even consult information on how to work with them. If you want to be one of their employees, for example, through WhatsApp they will tell you that you must pass a test to access their database waiting for a vacancy. 

 

 


A tool full of possibilities

WhatsApp has become one of the main customer service channels for this company, which takes advantage of this platform to let its recipients know that it is actively listening to them. It is adapting to the new times with this channel that can be accessed more quickly and conveniently (and for free!). It is not a simple copy and paste, but a tool that will serve them to quickly resolve their generic queries and on the other hand, to personally contact someone from the team, feel listened to and respond as soon as possible to their request.

 

As you have seen with the example of envialia, the WhatsApp Business API offers you the possibility of automating processes, ideal if your company handles a large number of customers. It is another way to increase your conversions and improve your engagement, to which you can add other features that we offer in indigitall.

 


Contact us and follow us on social networks to learn more case studies about the implementation of solutions like this one. 

 

Related topics: Artificial Intelligence Whatsapp Business API

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Connected vehicles and smart cities through the collaboration of Ford Spain, Alcobendas city council, indigitall and RadMas

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Home > Blog > Connected vehicles and smart cities through the collaboration of Ford Spain, Alcobendas city council, indigitall and RadMas
09 FEB. 2023
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Connected vehicles and smart cities through the collaboration of Ford Spain, Alcobendas city council, indigitall and RadMas

 

smart_city

The close collaboration between Ford Spain, the Alcobendas city council, indigitall and the “technology provider” Radmas have made it possible that from now on all drivers of a Ford vehicle can receive a push notification in real time about the road situation and traffic. Among other things, accidents, street closures, detours or traffic events will be reported.

A firm commitment to innovation and technology

 

There are many apps that help assisted navigation for drivers, but the differentiating point of this technology is that to date no app communicated directly with the vehicle. While with the city app of the City Council of Alcobendas it will be understood with Ford’s SYNC technology. The data will be received through the Ford SYNC screen, so the driver will not have to manipulate the mobile device, thus increasing his safety and that of his companions if he had them.

In addition, these notifications will be sent considering the location of the vehicle, so that the police authorities will be able to send notifications in real time about any event related to traffic that may alter or change the ordinary operation of traffic or the road. Another differentiating point is also that these notifications will be sent only to drivers who are close to the affected road, this makes the messages that are sent have a high impact and are highly efficient and useful for drivers and generate a great benefit for all the citizens of Alcobendas.

Only targeted messages will be sent to people who may be affected, avoiding unnecessary news volume and unnecessary distraction from drivers.

 

According to statements by the Mayor of Alcobendas Rafael Sánchez Acera “This project has three points. On the one hand, that from the Alcobendas City Council we put very large companies in contact with other small or incipient that also have large projects. Another, that Alcobendas is a great urban laboratory and, thirdly, that the collaboration of the public and the private is essential for the development of a city. “

 

Juan Carlos de la Vela, who was also present on behalf of indigitall as CEO at the event in Alcobendas, stating that “Innovation through new digital channels allows communication at the right time, place and device.”

 

The objective is to create  friendly and more efficient cities, including a safer circulation for all citizens.

 

alcobendas_ford

 

A FORD MOBILITY PROJECT

 

This action is included in Ford Mobility, an area whose purpose is to design, develop and invest in mobility and connectivity services of the future that open up new opportunities for business, help transform and modernize Ford Motor Company, and provide customers with customers valuable products and experiences.

 

In Europe, Ford Mobility operates in the UK, Germany and Spain. In 2017 they started their activities in Spain to develop pilot projects related to mobility connected and electrified commercial.

 

In the words of Jesús Alonso, president and CEO of Ford Spain: “This is yet another example of Ford’s firm commitment to connectivity as a tool for safer and more efficient mobility. Much of the smart infrastructure needed for a truly connected world is already in place today; and Ford vehicles already have the technology needed to design cities that avoid accidents or loss of time for their inhabitants due to traffic problems ”

 

With this project developed in collaboration with the Alcobendas City Council, Ford demonstrates once again its willingness to lead urban connectivity and, therefore, its capacity to propose other collaborative projects that advance in this same direction, where the right conditions are met.

Related topics: Artificial Intelligence

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Vehículos conectados y smart cities mediante la colaboración de Ford España, ayuntamiento de Alcobendas, indigitall y RadMas

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Home > Blog > Vehículos conectados y smart cities mediante la colaboración de Ford España, ayuntamiento de Alcobendas, indigitall y RadMas
09 FEB. 2023
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Vehículos conectados y smart cities mediante la colaboración de Ford España, ayuntamiento de Alcobendas, indigitall y RadMas

 

La estrecha colaboración entre Ford España, el ayuntamiento de Alcobendas, indigitall y la “proveedora tecnológica” Radmas han hecho posible que a partir de ahora todos los conductores de un vehículo Ford puedan recibir una notificación push en tiempo real acerca de la situación de la carretera y el tráfico. Entre otras cosas se notificarán accidentes, cierres de calles, desvíos o eventos de tráfico.

Una apuesta firme por la innovación y la tecnología

 

Existen multitud de apps que ayudan a la navegación asistida de los conductores, pero el punto diferenciador de esta tecnología se encuentra en que hasta la fecha ninguna app se comunicaba directamente con el vehículo. Mientras que con la city app del Ayuntamiento de Alcobendas se entenderá con la tecnología SYNC de Ford. Los datos se recibirán a través de la pantalla SYNC de Ford, por lo que el conductor no tendrá que manipular el dispositivo móvil, aumentado así su seguridad y la de sus acompañante si los tuviera. 

Además, estas notificaciones se mandarán teniendo en cuenta la localización del vehículo, por lo que las autoridades de la policía podrán enviar notificaciones en tiempo real sobre cualquier evento relacionado al tráfico que pueda alterar o cambiar el funcionamiento ordinario del tráfico o la carretera. Otro punto diferenciador, es también que estas notificaciones se enviaran solo a los conductores que se encuentren cerca de la vía afectada, esto hace que los mensajes que se envíen tengan un alto impacto y sean de una gran eficacia y utilidad para los conductores y generen un gran beneficio para todos los ciudadanos de Alcobendas.

Solo se enviaran mensajes selectivos para las personas que puedan estar afectadas, evitando el volumen innecesario de noticias y la distracción innecesaria de los conductores.

 

alcobendas_ford

 

El objetivo es crear ciudades más amigables, generar una circulación fluida, más eficaz y sobre todo más segura para todos los ciudadanos.

Según declaraciones del alcalde de Alcobendas Rafael Sánchez Acera “Este proyecto tiene tres puntos. Por un lado, que desde el Ayuntamiento de Alcobendas ponemos en contacto a grandísimas empresas con otras pequeñas o incipientes que tienen también grandes proyectos. Otro, que Alcobendas es un gran laboratorio urbano y, en tercer lugar, que la colaboración de lo público y lo privado es fundamental para el desarrollo de una ciudad”

 

smart_city

 

Juan Carlos de la Vela, que también estuvo presente en representación de indigitall como CEO en el acto en Alcobendas, declarando que “La innovación a través de nuevos canales digitales permite comunicar en el momento, lugar y dispositivo adecuado.”

 

indigitall

 

 

UN PROYECTO DE FORD MOBILITY


Esta acción se engloba en Ford Mobility, un área cuyo propósito es diseñar, desarrollar e invertir en servicios de movilidad y conectividad del futuro que abran nuevas oportunidades de negocio, contribuyan a transformar y modernizar Ford Motor Company y proporcionen a los clientes productos y experiencias valiosas.

En Europa, Ford Mobility opera en el Reino Unido, Alemania y España. En 2017 iniciaron sus actividades en España para desarrollar proyectos piloto relacionados con la movilidad comercial conectada y electrificada.

En palabras de Jesús Alonso, presidente y consejero delegado de Ford España: “Esta es una muestra más de la firme apuesta de Ford por la conectividad como herramienta para una movilidad más segura y eficiente. Gran parte de la infraestructura inteligente necesaria para un mundo verdaderamente conectado ya está instalada a día de hoy; y los vehículos Ford ya cuentan con la tecnología que se precisa para diseñar ciudades que eviten a sus habitantes accidentes o pérdidas de tiempo por problemas de tráfico”.


Con este proyecto desarrollado en colaboración con el Ayuntamiento de Alcobendas, Ford demuestra una vez más su voluntad de liderar la conectividad urbana y, por tanto, su capacidad de plantear otros proyectos de colaboración que avancen en esta misma dirección, allí donde se reúnan las condiciones adecuadas.

Related topics: Inteligencia Artificial

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Artificial Intelligence selects the best “when” for message delivery

Home > Blog > Artificial Intelligence selects the best “when” for message delivery
17 NOV. 2022
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Artificial Intelligence selects the best “when” for message delivery

The time factor is essential in the result of our campaigns so we must send our message at the best time for its opening and clicking.

 

And do our users share that best moment? The answer is no; for this reason, indigitall has devised the way in which you can get the most out of your campaigns by developing a functionality based on machine learning technology. Through an artificial intelligence module, the behavior of each user is analyzed through their devices connected to the brand.



With the Best Time option, of manual delivery, you will have the assurance that your message arrives at the most optimal time to each device of the different users:

 

  • Increasing the CTR of your communications 
  • Improving the user experience

best moment

The importance of time factor

At first glance, the “when” seems an arbitrary factor. When will be the best time for each of my users? Do they follow a homogeneous behavior? 

These questions can only be answered by artificial intelligence through machine learning technology, consisting of learning from the behavior of each user by collecting and analyzing each of their interactions with the brand to foresee a pattern of expected behavior.

 

Take advantage of the Best Time option to reach each of your users at that moment that is most likely to react with your message, simultaneously improving their user experience and the results of your campaign.

Related topics: Artificial Intelligence Best Moment

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Mensagens In Web

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Home > Ebook > Mensagens In Web
13 OCT. 2022
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Mensagens In Web

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Related topics: Inteligência Artificial Marketing Web Push
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Messaggistica In Web

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17 FEB. 2023
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Messaggistica In Web

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Personalización Web

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31 JAN. 2023
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Personalización Web

Consigue una mejor conversión con mensajes inWeb

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