{"id":3296,"date":"2025-03-31T07:58:16","date_gmt":"2025-03-31T07:58:16","guid":{"rendered":"https:\/\/indigitall.com\/?post_type=use-case&#038;p=3296"},"modified":"2025-05-18T19:19:36","modified_gmt":"2025-05-18T19:19:36","slug":"upselling-y-cross-selling","status":"publish","type":"use-case","link":"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/","title":{"rendered":"Upselling y Cross-Selling"},"author":3,"template":"","class_list":["post-3296","use-case","type-use-case","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_page","background_type":"image","dark_filter":0,"background_image":3301,"background_image_mobile":3298,"background_video":null,"background_video_mobile":null,"pretitle":"Upselling y Cross-selling","pretitle_font_size":"","title":"Maximiza los ingresos con\r\ncross-selling y upselling \r\nm\u00e1s inteligentes\r\n","title_font_size":"","subtitle":"","subtitle_font_size":"","button_1":{"title":"Empezar ahora","url":"#getstarted","target":"_blank"},"button_2":{"title":"Download Ebook","url":"https:\/\/indigitall.com\/wp-content\/uploads\/2025\/03\/lorem-ipsum.pdf","target":"_blank"},"icon_button_2":653,"download_ebook":false,"ebook_title":"","extra_content":"brands","title_cards":"","cards":null,"brands_custom_background_color":false,"brands_background_color":"","custom_brands":false,"brands":null},{"acf_fc_layout":"grid_number_cards","pretitle":"EL M\u00c9TODO INDIGITALL","title":"Convierte cada interacci\u00f3n con \r\nel cliente en una oportunidad de ingresos\r\n","cards":[{"type":"bottom","title":"+30%","text":"de aumento en la conversi\u00f3n de leads","image":1818,"video":null,"link":null},{"type":"right","title":"+35%","text":"de incremento en el valor medio del pedido","image":null,"video":null,"link":null},{"type":"right","title":"32x","text":"de aumento en el valor de vida del cliente","image":null,"video":null,"link":null},{"type":"right","title":"20%","text":" m\u00e1s tasa de recompra","image":null,"video":null,"link":null},{"type":"background","title":"","text":"\u00bfPor qu\u00e9 elegir indigitall?","image":null,"video":1117,"link":{"title":"Why indigitall","url":"https:\/\/indigitall.com\/why-indigitall\/","target":""}}]},{"acf_fc_layout":"sections_fixed_images","design":false,"title":"Soluciones digitales comprobadas \r\npara aumentar cross-selling y upselling","link":null,"sections":[{"title":"Recorrido omnicanal del cliente","subtitle":"","index":"01","text":"Crea rutas de recomendaci\u00f3n personalizadas y sin fricciones en cada punto de contacto. Ofrece oportunidades de upselling y cross-selling relevantes a trav\u00e9s de los canales \u00f3ptimos y en el momento justo del recorrido del cliente.","link":null,"list":[{"item":"28% m\u00e1s compras repetidas gracias a nurturing coordinado"},{"item":"40% m\u00e1s tasa de conversi\u00f3n en productos recomendados"},{"item":"3x ROI en comparaci\u00f3n con estrategias de promoci\u00f3n de un solo canal"}],"tag":"","media_type":"image","image":3276,"image_mobile":null,"video":null,"video_mobile":null},{"title":"Notificaciones push web","subtitle":"","index":"02","text":"Env\u00eda ofertas instant\u00e1neas y basadas en permisos directamente al navegador del cliente, sin necesidad de app. Utilizando algoritmos avanzados de segmentaci\u00f3n y timing, estas notificaciones presentan oportunidades de upselling y cross-selling cuando el cliente est\u00e1 m\u00e1s receptivo, con mensajes personalizados que impulsan la acci\u00f3n.","link":null,"list":[{"item":"3x m\u00e1s CTR que las promociones por emai"},{"item":"15-20% de conversi\u00f3n en ofertas bien programadas"},{"item":"60% m\u00e1s econ\u00f3mico que el marketing por SMS"}],"tag":"","media_type":"image","image":3220,"image_mobile":null,"video":null,"video_mobile":null},{"title":"Notificaciones push en app","subtitle":"","index":"03","text":"Convierte tu aplicaci\u00f3n m\u00f3vil en un potente motor de upselling. Aprovecha los insights sobre el comportamiento y la actividad in-app para ofrecer recomendaciones personalizadas que se perciben como sugerencias \u00fatiles, no como ventas agresivas. El sistema ajusta el momento de las notificaciones para coincidir con el mayor nivel de engagement.","link":null,"list":[{"item":"40% m\u00e1s tasa de anexi\u00f3n vs campa\u00f1as solo web"},{"item":"2x m\u00e1s reaperturas de la app por usuarios comprometidos"}],"tag":"","media_type":"image","image":3279,"image_mobile":null,"video":null,"video_mobile":null},{"title":"Comercio conversacional \r\n(Chatbot + WhatsApp Inbound)","subtitle":"","index":"04","text":"Facilita el descubrimiento de productos y la compra instant\u00e1nea mediante di\u00e1logos naturales. El sistema comprende la intenci\u00f3n del cliente a trav\u00e9s de NLP avanzado y lo gu\u00eda hacia oportunidades de upselling y cross-selling mediante conversaciones amigables y \u00fatiles.","link":null,"list":[{"item":"50% conversiones m\u00e1s r\u00e1pidas con ventas guiadas"},{"item":"35% mayor valor medio de pedido en compras por chat"}],"tag":"","media_type":"image","image":3285,"image_mobile":null,"video":null,"video_mobile":null},{"title":"WhatsApp Business Outbound","subtitle":"","index":"05","text":"Convierte la plataforma de mensajer\u00eda m\u00e1s popular del mundo en un canal de ventas de alta conversi\u00f3n. Ofrecemos presentaciones de productos interactivas y ricas, con capacidad de compra instant\u00e1nea, creando una experiencia de compra tipo conserje a gran escala.","link":null,"list":[{"item":"60% de tasa de apertura y 45% de CTR promedio"},{"item":"3x m\u00e1s tasa de respuesta comparado con email"},{"item":"70% decisiones de compra m\u00e1s r\u00e1pidas con mensajer\u00eda instant\u00e1nea"}],"tag":"","media_type":"image","image":3273,"image_mobile":null,"video":null,"video_mobile":null}],"list_collapsed":false},{"acf_fc_layout":"slider_cards","pretitle":"Integraciones sin fisuras","link":{"title":"Conoce m\u00e1s sobre las integraciones","url":"https:\/\/indigitall.com\/integrations\/","target":"_blank"},"title":"Conecta indigitall con \r\ntus herramientas favoritas \r\ny potencia tus campa\u00f1as al instante.\r\n","text":"","card_size":"big","logo_size":"big","cards":[{"icon":1416,"title":"Hubspot","text":"<span style=\"font-weight: 400;\">Integraci\u00f3n fluida para mejorar los flujos de trabajo de HubSpot con notificaciones push.<\/span>","link":null},{"icon":1413,"title":"Salesforce","text":"<span style=\"font-weight: 400;\">Integraci\u00f3n con Salesforce Marketing Cloud para campa\u00f1as omnicanal.<\/span>","link":null},{"icon":1419,"title":"API de WhatsApp Business\r\n","text":"<span style=\"font-weight: 400;\">Conversaciones automatizadas y personalizadas. Integraci\u00f3n para atenci\u00f3n al cliente, marketing y ventas<\/span>","link":null}]}],"hide_slider_blog":true,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":false,"mobile_fixed_button_1":{"title":"Empezar ahora","url":"#getstarted","target":"_blank"},"mobile_fixed_button_2":{"title":"","url":"https:\/\/indigitall.com\/wp-content\/uploads\/2025\/03\/lorem-ipsum.pdf","target":"_blank"},"icon_mobile_fixed_button_2":653,"download_ebook":false,"ebook_title":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upselling y Cross-Selling - indigitall<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upselling y Cross-Selling - indigitall\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"indigitall\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-18T19:19:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/\",\"url\":\"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/\",\"name\":\"Upselling y Cross-Selling - indigitall\",\"isPartOf\":{\"@id\":\"https:\/\/indigitall.com\/es\/#website\"},\"datePublished\":\"2025-03-31T07:58:16+00:00\",\"dateModified\":\"2025-05-18T19:19:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/indigitall.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Upselling y Cross-Selling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/indigitall.com\/es\/#website\",\"url\":\"https:\/\/indigitall.com\/es\/\",\"name\":\"indigitall\",\"description\":\"Because Every Interaction Matters\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/indigitall.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Upselling y Cross-Selling - indigitall","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/","og_locale":"es_ES","og_type":"article","og_title":"Upselling y Cross-Selling - indigitall","og_url":"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/","og_site_name":"indigitall","article_modified_time":"2025-05-18T19:19:36+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/","url":"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/","name":"Upselling y Cross-Selling - indigitall","isPartOf":{"@id":"https:\/\/indigitall.com\/es\/#website"},"datePublished":"2025-03-31T07:58:16+00:00","dateModified":"2025-05-18T19:19:36+00:00","breadcrumb":{"@id":"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/indigitall.com\/es\/caso-de-uso\/upselling-y-cross-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/indigitall.com\/es\/"},{"@type":"ListItem","position":2,"name":"Upselling y Cross-Selling"}]},{"@type":"WebSite","@id":"https:\/\/indigitall.com\/es\/#website","url":"https:\/\/indigitall.com\/es\/","name":"indigitall","description":"Because Every Interaction Matters","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/indigitall.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/indigitall.com\/es\/wp-json\/wp\/v2\/use-case\/3296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigitall.com\/es\/wp-json\/wp\/v2\/use-case"}],"about":[{"href":"https:\/\/indigitall.com\/es\/wp-json\/wp\/v2\/types\/use-case"}],"author":[{"embeddable":true,"href":"https:\/\/indigitall.com\/es\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":2,"href":"https:\/\/indigitall.com\/es\/wp-json\/wp\/v2\/use-case\/3296\/revisions"}],"predecessor-version":[{"id":7096,"href":"https:\/\/indigitall.com\/es\/wp-json\/wp\/v2\/use-case\/3296\/revisions\/7096"}],"wp:attachment":[{"href":"https:\/\/indigitall.com\/es\/wp-json\/wp\/v2\/media?parent=3296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}