{"id":24682,"date":"2026-10-15T18:14:43","date_gmt":"2026-10-15T18:14:43","guid":{"rendered":"https:\/\/indigitall.com\/?page_id=24682"},"modified":"2026-10-15T18:14:43","modified_gmt":"2026-10-15T18:14:43","slug":"recuperacion-de-carrito-abandonado","status":"publish","type":"page","link":"https:\/\/indigitall.com\/es\/recuperacion-de-carrito-abandonado\/","title":{"rendered":"Recuperaci\u00f3n de carrito abandonado"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"class_list":["post-24682","page","type-page","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"custom_html","code":"<!-- indigitall.com | Recuperaci\u00f3n de carrito abandonado (MX) | landing-page design v2 | ACF custom_html block (page starts with it, like \/en\/cdp\/), then the native form_block. Scoped to #acrmx-lp. No JS. Text is the PointWise paste-ready text, verbatim. -->\r\n<style>\r\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700;800&display=swap');\r\n#acrmx-lp { display: block; font-family: 'Manrope', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif !important; color: #3A404C; -webkit-font-smoothing: antialiased; background: #FFFFFF; }\r\n#acrmx-lp *, #acrmx-lp *::before, #acrmx-lp *::after { box-sizing: border-box; margin: 0; padding: 0; font-family: inherit; }\r\n#acrmx-lp nobr { white-space: nowrap; }\r\n#acrmx-lp p, #acrmx-lp td, #acrmx-lp li { font-weight: 400; }\r\n#acrmx-lp .lp-navy .lp-cc h2.lp-h2 { color: #0F0F0F !important; }\r\n#acrmx-lp .lp-sec { padding: 96px 0 !important; background: #FFFFFF; }\r\n#acrmx-lp .lp-sec.lp-gray { background: #F4F6FA; }\r\n#acrmx-lp .lp-sec.lp-navy { background: linear-gradient(135deg, #0A2A6E 0%, #0B3C9C 55%, #1556D4 100%); }\r\n#acrmx-lp .lp-wrap { max-width: 1280px; margin: 0 auto !important; padding: 0 80px !important; }\r\n#acrmx-lp .lp-pre { display: inline-flex; align-items: center; gap: 8px; font-size: 13px !important; font-weight: 600 !important; letter-spacing: 0.08em !important; text-transform: uppercase !important; color: #0F0F0F !important; }\r\n#acrmx-lp .lp-pre::before { content: ''; width: 8px; height: 8px; border-radius: 50%; background: #8ADA3F; }\r\n#acrmx-lp h2.lp-h2 { text-align: left !important; font-size: 40px !important; font-weight: 500 !important; line-height: 1.15 !important; letter-spacing: -0.02em !important; color: #0F0F0F !important; text-transform: none !important; margin: 0 !important; max-width: 900px; }\r\n#acrmx-lp .lp-navy h2.lp-h2 { color: #FFFFFF !important; }\r\n#acrmx-lp h3.lp-h3 { font-size: 18px !important; font-weight: 600 !important; line-height: 1.35 !important; color: #0F0F0F !important; text-transform: none !important; letter-spacing: -0.01em !important; margin: 0 !important; }\r\n#acrmx-lp p { font-size: 16px; line-height: 1.65; color: #3A404C; margin: 0 !important; }\r\n#acrmx-lp p.lp-lead { font-size: 21px; line-height: 1.5; color: #0F0F0F; font-weight: 500; max-width: 900px; letter-spacing: -0.01em; }\r\n#acrmx-lp p.lp-small { font-size: 14px; line-height: 1.6; color: #5B6270; max-width: 760px; }\r\n#acrmx-lp a { color: #0B5CDB !important; text-decoration: underline !important; text-decoration-thickness: 1px !important; text-underline-offset: 3px !important; font-weight: 600 !important; }\r\n#acrmx-lp a:hover { color: #0F0F0F !important; }\r\n#acrmx-lp strong { font-weight: 700 !important; color: #0F0F0F !important; }\r\n#acrmx-lp .lp-head { display: flex; flex-direction: column; gap: 20px; margin-bottom: 48px !important; }\r\n#acrmx-lp .lp-ico { width: 44px; height: 44px; border-radius: 12px; display: inline-flex; align-items: center; justify-content: center; flex-shrink: 0; background: #EAF1FE; color: #0B5CDB; }\r\n#acrmx-lp .lp-ico.lp-green { background: #EEF9E4; color: #3F7A12; }\r\n#acrmx-lp .lp-sr { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }\r\n\r\n\/* brand marks *\/\r\n#acrmx-lp .lp-brand { display: inline-flex; align-items: center; height: 32px; font-size: 22px; font-weight: 700; color: #0F0F0F; letter-spacing: -0.02em; line-height: 1; }\r\n#acrmx-lp .lp-logo { height: 28px; width: auto; display: block; }\r\n\r\n\/* audience strip *\/\r\n#acrmx-lp .lp-aud { display: flex; gap: 16px; align-items: flex-start; padding: 20px 24px; max-width: 980px; border-radius: 16px; background: #EEF9E4; margin-bottom: 56px !important; }\r\n#acrmx-lp .lp-aud p { font-size: 15px; color: #2E3A1F; }\r\n#acrmx-lp .lp-aud p + p { margin-top: 6px !important; }\r\n#acrmx-lp p.lp-intro { font-size: 18px; line-height: 1.65; color: #2B303A; max-width: 900px; }\r\n#acrmx-lp .lp-qcall { display: flex; gap: 16px; align-items: center; padding: 20px 24px; border-radius: 16px; background: #EEF4FF; max-width: 980px; }\r\n#acrmx-lp .lp-qcall p { font-size: 18px; line-height: 1.5; font-weight: 600; color: #0F0F0F; }\r\n#acrmx-lp .lp-qcall .lp-ico { background: #FFFFFF; }\r\n#acrmx-lp .lp-navy .lp-pre { color: #FFFFFF !important; }\r\n#acrmx-lp .lp-cc-p { font-size: 17px; line-height: 1.65; }\r\n#acrmx-lp .lp-mx-cap { margin: -32px 0 24px !important; }\r\n#acrmx-lp .lp-aud .lp-ico { width: 40px; height: 40px; background: #FFFFFF; }\r\n\r\n\/* origin: two starting points *\/\r\n#acrmx-lp .lp-origin { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: 8px !important; }\r\n#acrmx-lp .lp-og { border-radius: 20px; padding: 28px 32px; display: flex; flex-direction: column; gap: 16px; }\r\n#acrmx-lp .lp-og.lp-a { background: #F4F6FA; }\r\n#acrmx-lp .lp-og.lp-b { background: #EEF4FF; }\r\n#acrmx-lp .lp-og p { font-size: 16px; color: #2B303A; }\r\n\r\n\/* separating questions *\/\r\n#acrmx-lp .lp-qs { margin-top: 32px !important; display: grid; grid-template-columns: auto 1fr 1fr 1fr; gap: 12px; align-items: stretch; }\r\n#acrmx-lp .lp-qs-l { display: flex; align-items: center; font-size: 16px; font-weight: 600; color: #0F0F0F; padding-right: 8px; max-width: 220px; }\r\n#acrmx-lp .lp-q { display: flex; gap: 12px; align-items: center; padding: 16px 18px; border-radius: 14px; border: 1px solid #E1E6EE; background: #FFFFFF; font-size: 15px; line-height: 1.45; color: #0F0F0F; font-weight: 500; }\r\n#acrmx-lp .lp-q b { flex-shrink: 0; width: 28px; height: 28px; border-radius: 50%; background: #8ADA3F; color: #0F0F0F; font-size: 13px; font-weight: 700; display: inline-flex; align-items: center; justify-content: center; }\r\n#acrmx-lp .lp-meta { margin-top: 20px !important; display: inline-flex; gap: 8px; align-items: center; font-size: 13px; color: #5B6270; }\r\n#acrmx-lp .lp-meta svg { color: #3F7A12; flex-shrink: 0; }\r\n\r\n\/* at a glance: versus table *\/\r\n#acrmx-lp .lp-vs-wrap { position: relative; margin-top: 56px !important; }\r\n#acrmx-lp table.lp-vs { border-collapse: separate; border-spacing: 16px 0; margin: 0 -16px !important; width: calc(100% + 32px); table-layout: fixed; }\r\n#acrmx-lp table.lp-vs col.lp-c1 { width: 200px; }\r\n#acrmx-lp table.lp-vs th, #acrmx-lp table.lp-vs td { text-align: left; vertical-align: top; font-size: 16px; line-height: 1.6; color: #2B303A; padding: 24px 32px; border: 0; }\r\n#acrmx-lp table.lp-vs thead th { padding: 28px 32px 20px; vertical-align: middle; height: 84px; }\r\n#acrmx-lp table.lp-vs thead th.lp-vs-q { padding-left: 0; vertical-align: middle; font-size: 13px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #5B6270; }\r\n#acrmx-lp table.lp-vs .lp-colA { background: #F4F6FA; }\r\n#acrmx-lp table.lp-vs .lp-colB { background: #EEF4FF; }\r\n#acrmx-lp table.lp-vs thead .lp-colA, #acrmx-lp table.lp-vs thead .lp-colB { border-radius: 20px 20px 0 0; }\r\n#acrmx-lp table.lp-vs tbody tr:last-child .lp-colA, #acrmx-lp table.lp-vs tbody tr:last-child .lp-colB { border-radius: 0 0 20px 20px; padding-bottom: 36px; }\r\n#acrmx-lp table.lp-vs tbody tr + tr td { box-shadow: inset 0 1px 0 rgba(15,15,15,0.08); }\r\n#acrmx-lp table.lp-vs tbody tr + tr th { box-shadow: inset 0 1px 0 #E5E9F0; }\r\n#acrmx-lp table.lp-vs tbody th { padding-left: 0; font-weight: 600; color: #0F0F0F; }\r\n#acrmx-lp .lp-rowh { display: flex; align-items: center; gap: 12px; font-size: 16px; font-weight: 600; color: #0F0F0F; }\r\n#acrmx-lp .lp-rowh .lp-ico { width: 36px; height: 36px; border-radius: 10px; }\r\n#acrmx-lp .lp-vsb { position: absolute; top: 20px; left: calc(200px + 16px + (100% - 200px - 16px) \/ 2); transform: translateX(-50%); width: 44px; height: 44px; border-radius: 50%; background: #8ADA3F; color: #0F0F0F; font-size: 13px; font-weight: 700; display: flex; align-items: center; justify-content: center; letter-spacing: 0.04em; box-shadow: 0 0 0 6px #FFFFFF; z-index: 2; }\r\n\r\n\/* why: numbered points *\/\r\n#acrmx-lp .lp-why { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: start; }\r\n#acrmx-lp .lp-why-l { position: sticky; top: 120px; display: flex; flex-direction: column; gap: 24px; }\r\n#acrmx-lp .lp-why-l p.lp-lead { font-size: 19px; font-weight: 400; color: #2B303A; }\r\n#acrmx-lp .lp-pts { display: flex; flex-direction: column; gap: 16px; list-style: none; }\r\n#acrmx-lp .lp-pt { display: grid; grid-template-columns: 64px 1fr; gap: 8px; padding: 28px 32px 28px 24px; border-radius: 20px; background: #FFFFFF; border: 1px solid #E5E9F0; align-items: start; }\r\n#acrmx-lp .lp-pt p { font-size: 17px; line-height: 1.6; color: #2B303A; }\r\n#acrmx-lp .lp-pt mark { background: none; color: #2F6E0C; font-weight: 600; }\r\n#acrmx-lp .lp-num { font-size: 40px; line-height: 1; font-weight: 700; color: #8ADA3F; letter-spacing: -0.03em; }\r\n#acrmx-lp .lp-note { margin-top: 8px !important; display: flex; gap: 12px; align-items: center; padding: 18px 24px; border-radius: 16px; background: #0F3B7A; }\r\n#acrmx-lp .lp-note p { color: #FFFFFF; font-weight: 500; }\r\n#acrmx-lp .lp-note svg { flex-shrink: 0; color: #8ADA3F; }\r\n\r\n\/* methodology + sources *\/\r\n#acrmx-lp details.lp-method { background: #FFFFFF; border: 1px solid #E5E9F0; border-radius: 16px; margin-top: 40px !important; }\r\n#acrmx-lp details.lp-method > summary { list-style: none; cursor: pointer; display: flex; align-items: center; gap: 16px; padding: 18px 24px; }\r\n#acrmx-lp details.lp-method > summary::-webkit-details-marker { display: none; }\r\n#acrmx-lp details > summary:focus-visible { outline: 2px solid #0B5CDB; outline-offset: 2px; border-radius: 16px; }\r\n#acrmx-lp details.lp-method h2 { flex: 1; font-size: 17px !important; font-weight: 600 !important; line-height: 1.4 !important; color: #0F0F0F !important; letter-spacing: -0.01em !important; text-transform: none !important; margin: 0 !important; }\r\n#acrmx-lp .lp-chev { width: 32px; height: 32px; border-radius: 50%; background: #F4F6FA; color: #0F0F0F; display: inline-flex; align-items: center; justify-content: center; flex-shrink: 0; transition: transform .2s ease; }\r\n#acrmx-lp details[open] > summary .lp-chev { transform: rotate(180deg); }\r\n#acrmx-lp .lp-method-body { padding: 0 24px 24px 84px; max-width: 900px; }\r\n\r\n\/* channel matrix *\/\r\n#acrmx-lp table.lp-mx { width: 100%; border-collapse: separate; border-spacing: 0 12px; table-layout: fixed; margin-top: -12px !important; }\r\n#acrmx-lp table.lp-mx col.lp-c1 { width: 23%; }\r\n#acrmx-lp table.lp-mx col.lp-c4 { width: 25%; }\r\n#acrmx-lp table.lp-mx thead th { text-align: left; font-size: 13px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; color: #5B6270; padding: 0 24px 4px; vertical-align: bottom; line-height: 1.4; }\r\n#acrmx-lp table.lp-mx tbody th, #acrmx-lp table.lp-mx tbody td { background: #F4F6FA; text-align: left; vertical-align: top; padding: 22px 24px; font-size: 15px; line-height: 1.6; color: #2B303A; border: 0; }\r\n#acrmx-lp table.lp-mx tbody th { border-radius: 16px 0 0 16px; }\r\n#acrmx-lp table.lp-mx tbody td:last-child { border-radius: 0 16px 16px 0; background: #EEF9E4; }\r\n#acrmx-lp table.lp-mx tbody td + td { box-shadow: inset 1px 0 0 #E1E6EE; }\r\n#acrmx-lp table.lp-mx tbody td:last-child { box-shadow: none; }\r\n#acrmx-lp table.lp-mx .lp-rowh .lp-ico { background: #FFFFFF; }\r\n#acrmx-lp .lp-chk { display: flex; gap: 10px; align-items: flex-start; color: #1F2A12; }\r\n#acrmx-lp .lp-chk svg { flex-shrink: 0; margin-top: 2px; color: #3F7A12; }\r\n\r\n\/* choose cards on navy *\/\r\n#acrmx-lp .lp-choose { display: grid; grid-template-columns: 1fr 1fr; grid-template-rows: auto auto 1fr auto; column-gap: 24px; }\r\n#acrmx-lp .lp-cc { grid-row: span 4; display: grid; grid-template-rows: subgrid; row-gap: 20px; background: #FFFFFF; border-radius: 24px; padding: 40px; }\r\n#acrmx-lp .lp-cc h2.lp-h2 { font-size: 28px !important; line-height: 1.25 !important; }\r\n#acrmx-lp .lp-cc-top { display: flex; align-items: center; height: 32px; }\r\n#acrmx-lp .lp-cc-lead { font-size: 17px; font-weight: 600; color: #0F0F0F; }\r\n#acrmx-lp .lp-list { list-style: none; display: flex; flex-direction: column; gap: 12px; align-self: start; }\r\n#acrmx-lp .lp-list li { display: flex; gap: 12px; align-items: flex-start; font-size: 16px; line-height: 1.55; color: #2B303A; }\r\n#acrmx-lp .lp-list li svg { flex-shrink: 0; margin-top: 3px; color: #3F7A12; }\r\n#acrmx-lp .lp-not { align-self: stretch; padding: 24px; border-radius: 16px; background: #F4F6FA; display: flex; flex-direction: column; gap: 10px; margin-top: 12px !important; }\r\n#acrmx-lp .lp-not h3 { display: flex; align-items: center; gap: 10px; font-size: 17px !important; }\r\n#acrmx-lp .lp-not h3 svg { color: #5B6270; flex-shrink: 0; }\r\n#acrmx-lp .lp-not p { font-size: 15px; }\r\n\r\n\/* reviews *\/\r\n#acrmx-lp .lp-revs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; list-style: none; }\r\n#acrmx-lp .lp-rev { background: #F4F6FA; border-radius: 20px; padding: 32px; display: flex; flex-direction: column; gap: 20px; }\r\n#acrmx-lp .lp-stars { display: flex; gap: 4px; color: #F5B301; }\r\n#acrmx-lp .lp-rev blockquote { font-size: 18px; line-height: 1.55; color: #0F0F0F; font-weight: 500; margin: 0; padding: 0; border: 0; quotes: none; }\r\n#acrmx-lp .lp-who { margin-top: auto !important; display: flex; flex-direction: column; font-size: 15px; line-height: 1.5; color: #5B6270; padding-top: 16px; border-top: 1px solid #E1E6EE; }\r\n#acrmx-lp .lp-who strong { font-size: 16px; }\r\n#acrmx-lp .lp-badges { margin-top: 40px !important; display: flex; flex-wrap: wrap; gap: 48px; align-items: center; justify-content: center; }\r\n#acrmx-lp .lp-badges img { height: 150px; width: auto; display: block; }\r\n\r\n\/* faq *\/\r\n#acrmx-lp .lp-faqgrid { display: grid; grid-template-columns: 5fr 7fr; gap: 64px; align-items: start; }\r\n#acrmx-lp .lp-faqgrid .lp-head { position: sticky; top: 120px; }\r\n#acrmx-lp .lp-faqs { display: flex; flex-direction: column; gap: 12px; }\r\n#acrmx-lp details.lp-faq { background: #FFFFFF; border-radius: 16px; border: 1px solid #E5E9F0; }\r\n#acrmx-lp details.lp-faq > summary { list-style: none; cursor: pointer; display: flex; align-items: center; gap: 16px; padding: 22px 24px; }\r\n#acrmx-lp details.lp-faq > summary::-webkit-details-marker { display: none; }\r\n#acrmx-lp details.lp-faq h3 { flex: 1; font-size: 17px !important; font-weight: 600 !important; line-height: 1.4 !important; color: #0F0F0F !important; text-transform: none !important; letter-spacing: -0.01em !important; margin: 0 !important; }\r\n#acrmx-lp details.lp-faq .lp-chev { background: #EEF9E4; }\r\n#acrmx-lp .lp-faq-a { padding: 0 24px 24px; display: flex; flex-direction: column; gap: 12px; }\r\n#acrmx-lp .lp-src { margin-top: 64px !important; padding-top: 32px; border-top: 1px solid #E1E6EE; }\r\n\r\n@media (max-width: 1100px) {\r\n  #acrmx-lp .lp-wrap { padding: 0 40px !important; }\r\n  #acrmx-lp .lp-sec { padding: 80px 0 !important; }\r\n  #acrmx-lp .lp-why, #acrmx-lp .lp-faqgrid { grid-template-columns: 1fr; gap: 40px; }\r\n  #acrmx-lp .lp-why-l, #acrmx-lp .lp-faqgrid .lp-head { position: static; }\r\n  #acrmx-lp .lp-revs { grid-template-columns: 1fr; }\r\n  #acrmx-lp .lp-qs { grid-template-columns: 1fr 1fr 1fr; }\r\n  #acrmx-lp .lp-qs-l { grid-column: 1 \/ -1; max-width: none; }\r\n}\r\n@media (max-width: 900px) {\r\n  #acrmx-lp .lp-choose, #acrmx-lp .lp-origin, #acrmx-lp .lp-qs { grid-template-columns: 1fr; }\r\n  #acrmx-lp .lp-choose { grid-template-rows: none; row-gap: 20px; }\r\n  #acrmx-lp .lp-cc { grid-row: auto; display: flex; flex-direction: column; }\r\n  #acrmx-lp .lp-vsb { display: none; }\r\n  #acrmx-lp table.lp-vs, #acrmx-lp table.lp-vs tbody, #acrmx-lp table.lp-vs tr, #acrmx-lp table.lp-vs td, #acrmx-lp table.lp-vs tbody th,\r\n  #acrmx-lp table.lp-mx, #acrmx-lp table.lp-mx tbody, #acrmx-lp table.lp-mx tr, #acrmx-lp table.lp-mx td, #acrmx-lp table.lp-mx tbody th { display: block; width: 100% !important; margin: 0 !important; }\r\n  #acrmx-lp table.lp-vs thead, #acrmx-lp table.lp-mx thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }\r\n  #acrmx-lp table.lp-vs colgroup, #acrmx-lp table.lp-mx colgroup { display: none; }\r\n  #acrmx-lp table.lp-vs tr { margin-bottom: 24px !important; }\r\n  #acrmx-lp table.lp-vs tbody th { padding: 0 0 12px; box-shadow: none !important; }\r\n  #acrmx-lp table.lp-vs td { border-radius: 0 !important; padding: 20px 24px !important; box-shadow: none !important; }\r\n  #acrmx-lp table.lp-vs td.lp-colA { border-radius: 16px 16px 0 0 !important; }\r\n  #acrmx-lp table.lp-vs td.lp-colB { border-radius: 0 0 16px 16px !important; }\r\n  #acrmx-lp td[data-label]::before { content: attr(data-label); display: block; font-size: 12px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; color: #5B6270; margin-bottom: 6px; }\r\n  #acrmx-lp .lp-mx-cap { margin: -16px 0 16px !important; }\r\n  #acrmx-lp table.lp-mx tr { margin-bottom: 16px !important; border-radius: 16px; overflow: hidden; background: #F4F6FA; }\r\n  #acrmx-lp table.lp-mx tbody th { border-radius: 0 !important; padding: 20px 20px 8px; }\r\n  #acrmx-lp table.lp-mx tbody td { border-radius: 0 !important; box-shadow: none !important; padding: 14px 20px; border-top: 1px solid #E1E6EE; }\r\n  #acrmx-lp table.lp-mx tbody th + td { border-top: 0; }\r\n  #acrmx-lp .lp-method-body { padding: 0 24px 24px; }\r\n}\r\n@media (max-width: 640px) {\r\n  #acrmx-lp .lp-wrap { padding: 0 20px !important; }\r\n  #acrmx-lp .lp-sec { padding: 64px 0 !important; }\r\n  #acrmx-lp h2.lp-h2 { font-size: 30px !important; }\r\n  #acrmx-lp .lp-cc h2.lp-h2 { font-size: 24px !important; }\r\n  #acrmx-lp p.lp-lead { font-size: 18px; }\r\n  #acrmx-lp .lp-head { margin-bottom: 32px !important; }\r\n  #acrmx-lp .lp-aud { align-items: flex-start; margin-bottom: 40px !important; }\r\n  #acrmx-lp .lp-og { padding: 24px; }\r\n  #acrmx-lp .lp-cc { padding: 28px 24px; }\r\n  #acrmx-lp .lp-pt { grid-template-columns: 1fr; padding: 24px 20px; gap: 12px; }\r\n  #acrmx-lp .lp-num { font-size: 32px; }\r\n  #acrmx-lp .lp-method-body { padding: 0 20px 20px; }\r\n  #acrmx-lp details.lp-method > summary, #acrmx-lp details.lp-faq > summary { padding: 18px 20px; }\r\n  #acrmx-lp .lp-faq-a { padding: 0 20px 20px; }\r\n  #acrmx-lp .lp-badges { gap: 24px; }\r\n  #acrmx-lp .lp-badges img { height: 100px; }\r\n}\r\n\r\n#acrmx-lp { color: #3A404C; }\r\n#acrmx-lp .lp-acc { color: #0072EF; }\r\n#acrmx-lp .lp-dark .lp-acc, #acrmx-lp .lp-hero .lp-acc { color: #8ADA3F; }\r\n#acrmx-lp h2.lp-h2 { color: #0F3B7A !important; }\r\n#acrmx-lp .lp-center { text-align: center; align-items: center; }\r\n#acrmx-lp .lp-center h2.lp-h2, #acrmx-lp h2.lp-h2.lp-c { text-align: center !important; margin: 0 auto !important; }\r\n#acrmx-lp .lp-center p.lp-intro { margin: 0 auto !important; max-width: 820px; text-align: left; }\r\n#acrmx-lp .lp-sec.lp-gray { background: #F5F7FA; }\r\n\r\n#acrmx-lp .lp-chip { display: inline-flex; align-items: center; gap: 8px; align-self: center; padding: 7px 14px; border-radius: 50px; background: #EEF9E4; border: 1px solid #CDEDB0; color: #3F7A12 !important; font-size: 12px !important; font-weight: 700 !important; letter-spacing: 0.08em !important; text-transform: uppercase !important; line-height: 1 !important; }\r\n#acrmx-lp .lp-dark .lp-chip { background: rgba(138,218,63,0.14); border-color: rgba(138,218,63,0.45); color: #8ADA3F !important; }\r\n#acrmx-lp .lp-chip.lp-icn { padding: 8px; }\r\n#acrmx-lp .lp-faqgrid .lp-chip { align-self: flex-start; }\r\n\/* textures *\/\r\n#acrmx-lp .lp-tex { position: absolute; inset: 0; background-image: radial-gradient(circle, rgba(255,255,255,0.06) 1px, transparent 1px); background-size: 28px 28px; pointer-events: none; }\r\n#acrmx-lp .lp-glow { position: absolute; width: 560px; height: 560px; border-radius: 50%; background: radial-gradient(circle, rgba(138,218,63,0.16) 0%, transparent 70%); pointer-events: none; }\r\n#acrmx-lp .lp-glow.lp-g1 { top: -140px; right: -80px; }\r\n#acrmx-lp .lp-glow.lp-g2 { bottom: -220px; left: -160px; background: radial-gradient(circle, rgba(0,114,239,0.30) 0%, transparent 70%); }\r\n\r\n\/* ---------- hero ---------- *\/\r\n#acrmx-lp .lp-hero { position: relative; overflow: hidden; background: linear-gradient(145deg, #0F3B7A 0%, #1565E0 60%, #0072EF 100%); }\r\n#acrmx-lp .lp-hero-in { position: relative; z-index: 2; max-width: 1280px; margin: 0 auto !important; padding: 128px 48px 120px !important; display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 0.8fr); gap: 48px; align-items: center; }\r\n#acrmx-lp .lp-hero-l { display: flex; flex-direction: column; align-items: flex-start; }\r\n#acrmx-lp .lp-eyebrow { display: inline-flex; align-items: center; gap: 8px; padding: 7px 14px; border-radius: 50px; background: rgba(138,218,63,0.14); border: 1px solid rgba(138,218,63,0.45); color: #8ADA3F !important; font-size: 12px !important; font-weight: 700 !important; letter-spacing: 0.08em !important; text-transform: uppercase !important; line-height: 1 !important; }\r\n#acrmx-lp .lp-hero h1 { margin: 24px 0 0 !important; font-size: clamp(34px, 3.9vw, 54px) !important; font-weight: 500 !important; line-height: 1.08 !important; letter-spacing: -0.025em !important; color: #FFFFFF !important; text-transform: none !important; text-shadow: none !important; max-width: 700px; }\r\n#acrmx-lp .lp-hero p.lp-hero-sub { margin: 24px 0 0 !important; font-size: 18px; line-height: 1.6; color: rgba(255,255,255,0.82); max-width: 560px; }\r\n#acrmx-lp .lp-ctas { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 40px !important; }\r\n#acrmx-lp a.lp-btn { display: inline-flex !important; align-items: center; justify-content: center; gap: 12px; min-width: 200px; min-height: 60px; padding: 15px 24px !important; border-radius: 5px; font-size: 14px !important; font-weight: 700 !important; letter-spacing: 0.98px !important; text-transform: uppercase !important; text-decoration: none !important; line-height: 1 !important; transition: transform .2s ease, box-shadow .2s ease; }\r\n#acrmx-lp a.lp-btn.lp-green { background: #8ADA3F; color: #0F0F0F !important; box-shadow: 0 4px 30px rgba(138,218,63,0.35); }\r\n#acrmx-lp a.lp-btn.lp-light { background: #FFFFFF; color: #0F0F0F !important; padding-left: 10px !important; }\r\n#acrmx-lp a.lp-btn.lp-light .lp-bi { width: 38px; height: 38px; border-radius: 50%; background: #EEF3FF; color: #0072EF; display: inline-flex; align-items: center; justify-content: center; }\r\n#acrmx-lp a.lp-btn:hover { transform: translateY(-2px); color: #0F0F0F !important; }\r\n\r\n\/* hero mockup: documented-channel snapshot *\/\r\n#acrmx-lp .lp-mock { justify-self: end; width: 440px; max-width: 100%; border-radius: 20px; overflow: hidden; box-shadow: 0 40px 80px -20px rgba(4,12,32,0.7), 0 0 0 1px rgba(255,255,255,0.08); }\r\n#acrmx-lp .lp-mock-h { display: grid; grid-template-columns: 1fr 76px 76px; align-items: center; gap: 8px; padding: 16px 18px; background: linear-gradient(135deg, #0A2956 0%, #0F3B7A 50%, #0E52C1 100%); }\r\n#acrmx-lp .lp-mock-t { font-size: 11px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: rgba(255,255,255,0.65); }\r\n#acrmx-lp .lp-mock-b { display: flex; align-items: center; justify-content: center; height: 30px; border-radius: 8px; font-size: 12px; font-weight: 700; }\r\n#acrmx-lp .lp-mock-b.lp-it { background: #FFFFFF; color: #0F3B7A; font-size: 13px; }\r\n#acrmx-lp .lp-mock-b.lp-in { background: #FFFFFF; }\r\n#acrmx-lp .lp-mock-b.lp-in img { height: 18px; width: auto; display: block; }\r\n#acrmx-lp .lp-mock-body { background: #EEF1F5; padding: 12px; display: flex; flex-direction: column; gap: 6px; }\r\n#acrmx-lp .lp-mrow { display: grid; grid-template-columns: 1fr 76px 76px; gap: 8px; align-items: center; background: #FFFFFF; border: 1px solid #E4EAF2; border-radius: 10px; padding: 8px 6px 8px 8px; }\r\n#acrmx-lp .lp-mrow-n { display: flex; align-items: center; gap: 10px; font-size: 13px; font-weight: 600; color: #0F3B7A; line-height: 1.2; }\r\n#acrmx-lp .lp-tile { width: 30px; height: 30px; border-radius: 8px; display: inline-flex; align-items: center; justify-content: center; flex-shrink: 0; color: #FFFFFF; background: linear-gradient(135deg, #0F3B7A, #0072EF); }\r\n#acrmx-lp .lp-st { justify-self: center; width: 24px; height: 24px; border-radius: 50%; display: inline-flex; align-items: center; justify-content: center; }\r\n#acrmx-lp .lp-st.lp-y { background: #8ADA3F; color: #0F3B7A; box-shadow: 0 2px 8px rgba(138,218,63,0.45); }\r\n#acrmx-lp .lp-st.lp-n { background: #E4EAF2; color: #7C8BA1; }\r\n#acrmx-lp .lp-st.lp-c { background: #FFFFFF; color: #3F7A12; box-shadow: inset 0 0 0 2px #8ADA3F; }\r\n#acrmx-lp .lp-mock-f .lp-st { width: 16px; height: 16px; }\r\n#acrmx-lp .lp-mock-f .lp-st svg { width: 10px; height: 10px; }\r\n#acrmx-lp .lp-mock-f { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 12px 18px; background: #0F3B7A; font-size: 11px; color: rgba(255,255,255,0.75); }\r\n#acrmx-lp .lp-mock-f span { display: inline-flex; align-items: center; gap: 6px; }\r\n#acrmx-lp .lp-mock-f { justify-content: flex-start; flex-wrap: wrap; gap: 8px 18px; }\r\n#acrmx-lp .lp-mock-f .lp-date { margin-left: auto; }\r\n\r\n\/* audience card floating over the hero edge *\/\r\n#acrmx-lp .lp-aud-sec { position: relative; z-index: 3; padding: 0 !important; background: #F5F7FA; }\r\n#acrmx-lp .lp-aud { margin: -64px auto 0 !important; max-width: 1120px; background: #FFFFFF; border-radius: 20px; padding: 28px 32px; gap: 20px; box-shadow: 0 24px 48px -20px rgba(15,59,122,0.28), 0 0 0 1px #E4EAF2; align-items: center; }\r\n#acrmx-lp .lp-aud .lp-ico { width: 52px; height: 52px; border-radius: 14px; background: linear-gradient(135deg, #8ADA3F, #5DBB1F); color: #FFFFFF; }\r\n#acrmx-lp .lp-aud p { font-size: 16px; color: #2B303A; }\r\n\r\n\/* at a glance *\/\r\n#acrmx-lp #at-a-glance { padding-top: 96px !important; }\r\n#acrmx-lp .lp-qcall { margin: 40px auto 0 !important; max-width: 980px; background: linear-gradient(135deg, #0F3B7A, #1565E0); padding: 24px 28px; box-shadow: 0 20px 40px -20px rgba(15,59,122,0.5); }\r\n#acrmx-lp .lp-qcall p { color: #FFFFFF; }\r\n#acrmx-lp .lp-qcall .lp-ico { background: rgba(255,255,255,0.14); color: #8ADA3F; }\r\n#acrmx-lp .lp-meta { display: flex; justify-content: center; margin: 16px auto 0 !important; width: 100%; }\r\n#acrmx-lp .lp-vs-card { margin-top: 56px !important; background: #FFFFFF; border-radius: 24px; padding: 8px 32px 32px; box-shadow: 0 24px 60px -24px rgba(15,59,122,0.22), 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp .lp-vs-wrap { margin-top: 0 !important; }\r\n#acrmx-lp table.lp-vs .lp-colA { background: #F5F7FA; }\r\n#acrmx-lp table.lp-vs .lp-colB { background: #EEF4FF; }\r\n#acrmx-lp table.lp-vs thead .lp-colB { background: linear-gradient(135deg, #0F3B7A, #1565E0); }\r\n#acrmx-lp table.lp-vs thead .lp-colB .lp-brand { background: #FFFFFF; border-radius: 8px; padding: 6px 12px; height: auto; }\r\n#acrmx-lp table.lp-vs thead .lp-colB .lp-logo { height: 22px; }\r\n#acrmx-lp table.lp-vs thead .lp-colA .lp-brand { color: #0F3B7A; }\r\n#acrmx-lp .lp-vsb { top: 20px; box-shadow: 0 0 0 6px #FFFFFF, 0 8px 20px rgba(138,218,63,0.45); }\r\n#acrmx-lp .lp-rowh .lp-ico, #acrmx-lp table.lp-mx .lp-rowh .lp-ico { background: linear-gradient(135deg, #0F3B7A, #0072EF); color: #FFFFFF; }\r\n\r\n\/* why: navy glass band *\/\r\n#acrmx-lp .lp-sec.lp-dark { position: relative; overflow: hidden; background: linear-gradient(160deg, #0A2956 0%, #0F3B7A 55%, #1350B8 100%); }\r\n#acrmx-lp .lp-dark .lp-wrap { position: relative; z-index: 2; }\r\n#acrmx-lp .lp-dark h2.lp-h2 { color: #FFFFFF !important; }\r\n#acrmx-lp .lp-dark p.lp-lead { color: rgba(255,255,255,0.82); font-weight: 400; font-size: 19px; text-align: center; margin: 0 auto !important; max-width: 860px; }\r\n#acrmx-lp .lp-pts3 { list-style: none; display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }\r\n#acrmx-lp .lp-pts3 .lp-pt { display: flex; flex-direction: column; gap: 20px; padding: 32px; border-radius: 20px; background: rgba(255,255,255,0.07); border: 1px solid rgba(255,255,255,0.14); }\r\n#acrmx-lp .lp-pts3 .lp-num { font-size: 56px; color: #8ADA3F; }\r\n#acrmx-lp .lp-pts3 .lp-pt p { color: rgba(255,255,255,0.86); font-size: 17px; }\r\n#acrmx-lp .lp-pts3 .lp-pt mark { color: #8ADA3F; background: none; font-weight: 600; }\r\n#acrmx-lp .lp-dark .lp-note { margin: 24px auto 0 !important; max-width: 980px; justify-content: center; background: #FFFFFF; }\r\n#acrmx-lp .lp-dark .lp-note p { color: #0F3B7A; font-weight: 600; }\r\n#acrmx-lp .lp-dark .lp-note svg { color: #5DBB1F; }\r\n\r\n\/* channels *\/\r\n#acrmx-lp table.lp-mx thead th:last-child { color: #3F7A12; }\r\n#acrmx-lp table.lp-mx tbody th, #acrmx-lp table.lp-mx tbody td { background: #F5F7FA; }\r\n#acrmx-lp table.lp-mx tbody td:nth-of-type(2) { background: #EEF4FF; }\r\n#acrmx-lp table.lp-mx tbody td:last-child { background: #EEF9E4; }\r\n#acrmx-lp table.lp-mx tbody tr:hover th, #acrmx-lp table.lp-mx tbody tr:hover td { filter: brightness(0.985); }\r\n#acrmx-lp table.lp-mx tbody th .lp-rowh { color: #0F3B7A; }\r\n\r\n\/* choose *\/\r\n#acrmx-lp .lp-choose-sec .lp-cc { background: #FFFFFF; padding: 0 0 36px; overflow: hidden; box-shadow: 0 24px 60px -24px rgba(15,59,122,0.22), 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp .lp-choose-sec .lp-cc > * { margin-left: 36px !important; margin-right: 36px !important; }\r\n#acrmx-lp .lp-choose-sec .lp-cc > .lp-cc-top { margin: 0 !important; height: 88px; padding: 0 36px; background: #EEF1F5; }\r\n#acrmx-lp .lp-choose-sec .lp-cc.lp-ccB { box-shadow: 0 24px 60px -24px rgba(15,59,122,0.35), 0 0 0 2px #8ADA3F; }\r\n#acrmx-lp .lp-choose-sec .lp-cc.lp-ccB > .lp-cc-top { background: linear-gradient(135deg, #0F3B7A, #1565E0); }\r\n#acrmx-lp .lp-choose-sec .lp-ccA .lp-cc-top .lp-brand { background: #FFFFFF; border-radius: 8px; padding: 8px 14px; height: auto; color: #0F3B7A; font-size: 22px; box-shadow: 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp .lp-choose-sec .lp-ccB .lp-cc-top .lp-brand { background: #FFFFFF; border-radius: 8px; padding: 8px 14px; height: auto; }\r\n#acrmx-lp .lp-choose-sec .lp-cc h2.lp-h2 { color: #0F3B7A !important; margin-top: 12px !important; }\r\n#acrmx-lp .lp-choose-sec .lp-not { background: #F5F7FA; }\r\n\r\n\/* reviews *\/\r\n#acrmx-lp .lp-rev { background: #FFFFFF; position: relative; box-shadow: 0 20px 48px -24px rgba(15,59,122,0.22), 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp .lp-rev::before { content: '\u201c'; position: absolute; top: 12px; right: 28px; font-size: 96px; line-height: 1; font-weight: 700; color: #EEF4FF; }\r\n#acrmx-lp .lp-who { flex-direction: row; align-items: center; gap: 14px; }\r\n#acrmx-lp .lp-av { width: 44px; height: 44px; border-radius: 50%; flex-shrink: 0; display: inline-flex; align-items: center; justify-content: center; background: linear-gradient(135deg, #0F3B7A 0%, #0072EF 55%, #8ADA3F 100%); color: #FFFFFF; font-size: 14px; font-weight: 700; }\r\n#acrmx-lp .lp-who-t { display: flex; flex-direction: column; }\r\n#acrmx-lp .lp-badges { background: #F5F7FA; border-radius: 20px; padding: 32px; }\r\n#acrmx-lp #reviews { background: #FFFFFF; }\r\n\r\n\/* faq *\/\r\n#acrmx-lp #faqs { background: #F5F7FA; }\r\n#acrmx-lp details.lp-faq { background: #FFFFFF; border-color: #E4EAF2; }\r\n#acrmx-lp details.lp-faq[open] { background: #FFFFFF; border-color: #E4EAF2; box-shadow: 0 16px 40px -20px rgba(15,59,122,0.22); }\r\n#acrmx-lp details.lp-method { background: #FFFFFF; }\r\n#acrmx-lp p.lp-mx-cap { display: table; margin: -28px auto 28px !important; padding: 6px 14px; border-radius: 50px; background: #EEF4FF; color: #0F3B7A; font-size: 13px; }\r\n\r\n@media (max-width: 1100px) {\r\n  #acrmx-lp .lp-hero-in { padding: 140px 40px 112px !important; gap: 40px; }\r\n  #acrmx-lp .lp-pts3 { grid-template-columns: 1fr; }\r\n  #acrmx-lp .lp-pts3 .lp-pt { flex-direction: row; gap: 24px; }\r\n  #acrmx-lp .lp-aud { margin-left: 40px !important; margin-right: 40px !important; }\r\n}\r\n@media (max-width: 960px) {\r\n  #acrmx-lp .lp-hero-in { grid-template-columns: minmax(0, 1fr); padding: 124px 24px 104px !important; }\r\n  #acrmx-lp .lp-mock { justify-self: center; }\r\n}\r\n@media (max-width: 900px) {\r\n  #acrmx-lp .lp-vs-card { padding: 24px 20px 4px; }\r\n  #acrmx-lp .lp-choose-sec .lp-cc > * { margin-left: 24px !important; margin-right: 24px !important; }\r\n  #acrmx-lp .lp-choose-sec .lp-cc > .lp-cc-top { padding: 0 24px; height: 72px; }\r\n}\r\n@media (max-width: 640px) {\r\n  #acrmx-lp .lp-hero-in { padding: 112px 20px 96px !important; }\r\n  #acrmx-lp .lp-hero p.lp-hero-sub { font-size: 16px; }\r\n  #acrmx-lp .lp-hero h1 { font-size: 32px !important; }\r\n  #acrmx-lp .lp-center, #acrmx-lp .lp-center h2.lp-h2, #acrmx-lp .lp-center p.lp-intro, #acrmx-lp .lp-dark p.lp-lead, #acrmx-lp p.lp-mx-cap { text-align: left !important; align-items: flex-start; }\r\n  #acrmx-lp .lp-meta { justify-content: flex-start; }\r\n  #acrmx-lp p.lp-mx-cap { margin: -12px 0 20px !important; }\r\n  #acrmx-lp .lp-ctas { width: 100%; margin-top: 32px !important; }\r\n  #acrmx-lp a.lp-btn { flex: 1 1 100%; min-width: 0; }\r\n  #acrmx-lp .lp-mock-h, #acrmx-lp .lp-mrow { grid-template-columns: 1fr 64px 64px; }\r\n  #acrmx-lp .lp-mock-f { flex-direction: column; align-items: flex-start; gap: 6px; }\r\n  #acrmx-lp .lp-aud { margin: -56px 20px 0 !important; padding: 22px 20px; align-items: flex-start; gap: 14px; }\r\n  #acrmx-lp .lp-aud .lp-ico { width: 40px; height: 40px; }\r\n  #acrmx-lp .lp-badges { display: grid; grid-template-columns: 1fr 1fr; justify-items: center; }\r\n  #acrmx-lp .lp-faqgrid h2.lp-h2 { text-align: left !important; }\r\n  #acrmx-lp .lp-chip { align-self: flex-start; }\r\n  #acrmx-lp p.lp-mx-cap { margin: -12px 0 20px !important; }\r\n  #acrmx-lp .lp-qcall { padding: 20px; align-items: flex-start; }\r\n  #acrmx-lp .lp-qcall p { font-size: 17px; }\r\n  #acrmx-lp .lp-pts3 .lp-pt { flex-direction: column; gap: 12px; padding: 24px; }\r\n  #acrmx-lp .lp-pts3 .lp-num { font-size: 44px; }\r\n  #acrmx-lp .lp-dark p.lp-lead { font-size: 17px; }\r\n  #acrmx-lp .lp-rev { padding: 28px 24px; }\r\n  #acrmx-lp .lp-badges { padding: 24px 16px; }\r\n}\r\n\r\n\/* hero mockup: platform profiles *\/\r\n#acrmx-lp .lp-mock.lp-pm { width: 460px; }\r\n#acrmx-lp .lp-mock-h.lp-ph { grid-template-columns: 172px 1fr; }\r\n#acrmx-lp .lp-pm .lp-mock-body { gap: 5px; padding: 10px; }\r\n#acrmx-lp .lp-prow { display: grid; grid-template-columns: 172px 1fr; gap: 10px; align-items: center; background: #FFFFFF; border: 1px solid #E4EAF2; border-radius: 10px; padding: 7px 12px 7px 7px; }\r\n#acrmx-lp .lp-prow-n { display: flex; align-items: center; gap: 9px; font-size: 12.5px; font-weight: 700; color: #0F3B7A; line-height: 1.2; }\r\n#acrmx-lp .lp-prow-p { font-size: 12px; line-height: 1.35; color: #4A5568; }\r\n#acrmx-lp .lp-mono { width: 28px; height: 28px; border-radius: 8px; flex-shrink: 0; display: inline-flex; align-items: center; justify-content: center; background: linear-gradient(135deg, #0F3B7A, #0072EF); color: #FFFFFF; font-size: 13px; font-weight: 800; line-height: 1; letter-spacing: 0; }\r\n#acrmx-lp .lp-mono.lp-lg { width: 44px; height: 44px; border-radius: 12px; font-size: 18px; }\r\n\r\n\/* comparison tables (main + journeys): one elevated card, uniform rows *\/\r\n#acrmx-lp .lp-t-card { margin-top: 48px !important; background: #FFFFFF; border-radius: 24px; padding: 8px 8px 12px; box-shadow: 0 24px 60px -24px rgba(15,59,122,0.22), 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp table.lp-mt { width: 100%; border-collapse: separate; border-spacing: 0; table-layout: fixed; }\r\n#acrmx-lp table.lp-mt col.lp-c1 { width: 19%; }\r\n#acrmx-lp table.lp-mt thead th { text-align: left; vertical-align: bottom; padding: 22px 18px 16px; font-size: 12px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; line-height: 1.4; color: #5B6270; border-bottom: 2px solid #E4EAF2; }\r\n#acrmx-lp table.lp-mt thead th .lp-th { display: flex; align-items: center; gap: 8px; }\r\n#acrmx-lp table.lp-mt thead th .lp-th svg { flex-shrink: 0; color: #0072EF; }\r\n#acrmx-lp table.lp-mt thead th.lp-warm .lp-th svg { color: #B7791F; }\r\n#acrmx-lp table.lp-mt tbody th, #acrmx-lp table.lp-mt tbody td { text-align: left; vertical-align: top; padding: 20px 18px; font-size: 14.5px; line-height: 1.55; color: #2B303A; border: 0; border-top: 1px solid #EEF1F5; }\r\n#acrmx-lp table.lp-mt tbody tr:first-child th, #acrmx-lp table.lp-mt tbody tr:first-child td { border-top: 0; }\r\n#acrmx-lp table.lp-mt tbody th .lp-rowh { font-size: 15px; font-weight: 700; color: #0F3B7A; line-height: 1.3; }\r\n#acrmx-lp table.lp-mt tbody td.lp-warm { background: #FFF9EE; }\r\n#acrmx-lp table.lp-mt tbody tr:last-child td.lp-warm { border-radius: 0 0 16px 0; }\r\n#acrmx-lp table.lp-mt tbody tr:hover th, #acrmx-lp table.lp-mt tbody tr:hover td { background: #F7F9FC; }\r\n#acrmx-lp table.lp-mt tbody tr:hover td.lp-warm { background: #FFF4E0; }\r\n#acrmx-lp .lp-t-note { margin-top: 16px !important; text-align: center; }\r\n#acrmx-lp .lp-t-note p.lp-small { margin: 0 auto !important; }\r\n\r\n\/* dark band links + situation cards *\/\r\n#acrmx-lp .lp-dark a { color: #8ADA3F !important; }\r\n#acrmx-lp .lp-dark a:hover { color: #FFFFFF !important; }\r\n#acrmx-lp .lp-sit { list-style: none; display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }\r\n#acrmx-lp .lp-sit li { display: flex; gap: 20px; align-items: flex-start; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.07); border: 1px solid rgba(255,255,255,0.14); }\r\n#acrmx-lp .lp-sit .lp-ico { width: 48px; height: 48px; border-radius: 14px; background: linear-gradient(135deg, #8ADA3F, #5DBB1F); color: #0F3B7A; }\r\n#acrmx-lp .lp-sit p { color: rgba(255,255,255,0.88); font-size: 17px; line-height: 1.6; }\r\n#acrmx-lp .lp-dark p.lp-after { margin: 20px auto 0 !important; max-width: 860px; text-align: center; color: rgba(255,255,255,0.72); font-size: 15px; }\r\n\r\n\/* salesforce today \/ staying: two cards *\/\r\n#acrmx-lp .lp-duo { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }\r\n#acrmx-lp .lp-dcard { display: flex; flex-direction: column; gap: 20px; padding: 40px; border-radius: 24px; background: #F5F7FA; border: 1px solid #E4EAF2; }\r\n#acrmx-lp .lp-dcard .lp-ico { width: 52px; height: 52px; border-radius: 14px; background: linear-gradient(135deg, #0F3B7A, #0072EF); color: #FFFFFF; }\r\n#acrmx-lp .lp-dcard.lp-dB .lp-ico { background: linear-gradient(135deg, #8ADA3F, #5DBB1F); color: #0F3B7A; }\r\n#acrmx-lp .lp-dcard h2.lp-h2 { font-size: 28px !important; line-height: 1.25 !important; }\r\n\r\n\/* coexistence: text + flow *\/\r\n#acrmx-lp .lp-co { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr); gap: 64px; align-items: center; }\r\n#acrmx-lp .lp-co-l { display: flex; flex-direction: column; gap: 20px; }\r\n#acrmx-lp .lp-co-l .lp-head { margin-bottom: 4px !important; }\r\n#acrmx-lp .lp-co-l p.lp-yes { font-size: 21px; font-weight: 600; color: #0F3B7A; line-height: 1.4; }\r\n#acrmx-lp .lp-flow { position: relative; padding: 28px; border-radius: 24px; background: linear-gradient(160deg, #0A2956 0%, #0F3B7A 55%, #1350B8 100%); box-shadow: 0 32px 64px -24px rgba(15,59,122,0.55); overflow: hidden; }\r\n#acrmx-lp .lp-flow .lp-tex { border-radius: 24px; }\r\n#acrmx-lp .lp-fstep { position: relative; z-index: 2; display: flex; align-items: center; gap: 14px; padding: 14px 16px; border-radius: 14px; background: #FFFFFF; }\r\n#acrmx-lp .lp-fstep + .lp-fstep { margin-top: 28px !important; }\r\n#acrmx-lp .lp-fstep + .lp-fstep::before { content: ''; position: absolute; left: 37px; top: -28px; width: 2px; height: 28px; background: repeating-linear-gradient(to bottom, #8ADA3F 0 4px, transparent 4px 8px); }\r\n#acrmx-lp .lp-fstep .lp-tile { width: 42px; height: 42px; border-radius: 12px; }\r\n#acrmx-lp .lp-fstep.lp-fg .lp-tile { background: linear-gradient(135deg, #8ADA3F, #5DBB1F); color: #0F3B7A; }\r\n#acrmx-lp .lp-fstep b { display: block; font-size: 15px; font-weight: 700; color: #0F3B7A; line-height: 1.3; }\r\n#acrmx-lp .lp-fstep small { display: block; font-size: 12.5px; color: #5B6270; line-height: 1.4; margin-top: 2px; }\r\n#acrmx-lp .lp-fpills { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 6px; }\r\n#acrmx-lp .lp-fpills i { font-style: normal; font-size: 11.5px; font-weight: 700; color: #0F3B7A; background: #EEF4FF; border-radius: 50px; padding: 4px 10px; }\r\n#acrmx-lp .lp-co + .lp-qcall { margin-top: 56px !important; }\r\n\r\n\/* profile cards *\/\r\n#acrmx-lp .lp-pcs { list-style: none; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }\r\n#acrmx-lp .lp-pcs > li { display: grid; grid-row: span 5; grid-template-rows: subgrid; row-gap: 0; }\r\n#acrmx-lp .lp-pc { grid-row: 1 \/ -1; display: grid; grid-template-rows: subgrid; row-gap: 18px; align-content: start; padding: 28px; border-radius: 20px; background: #FFFFFF; box-shadow: 0 20px 48px -24px rgba(15,59,122,0.2), 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp .lp-pc-h { display: flex; align-items: center; gap: 14px; }\r\n#acrmx-lp .lp-pc h3.lp-h3 { font-size: 20px !important; color: #0F3B7A !important; }\r\n#acrmx-lp .lp-pc p.lp-what { font-size: 15px; line-height: 1.6; }\r\n#acrmx-lp .lp-pc dl, #acrmx-lp .lp-pc dd { margin: 0; }\r\n#acrmx-lp .lp-pc dt { font-size: 12px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; color: #5B6270; margin-bottom: 4px; }\r\n#acrmx-lp .lp-pc dd { font-size: 15px; line-height: 1.6; color: #2B303A; }\r\n#acrmx-lp .lp-best { padding: 16px 18px; border-radius: 14px; background: #EEF9E4; }\r\n#acrmx-lp .lp-best dt { color: #3F7A12; }\r\n#acrmx-lp .lp-best dd { color: #1F2A12; font-weight: 500; }\r\n#acrmx-lp details.lp-more { align-self: start; border-top: 1px solid #E4EAF2; border-bottom: 1px solid #E4EAF2; }\r\n#acrmx-lp details.lp-more > summary { list-style: none; cursor: pointer; display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 12px 0; font-size: 14px; font-weight: 700; color: #0F3B7A; }\r\n#acrmx-lp details.lp-more > summary::-webkit-details-marker { display: none; }\r\n#acrmx-lp details.lp-more .lp-chev { width: 28px; height: 28px; background: #EEF4FF; color: #0F3B7A; }\r\n#acrmx-lp details.lp-more dl { display: flex; flex-direction: column; gap: 14px; padding: 4px 0 18px; }\r\n#acrmx-lp .lp-less { align-self: stretch; padding: 16px 18px; border-radius: 14px; background: #F5F7FA; }\r\n#acrmx-lp .lp-less dt { display: flex; align-items: center; gap: 6px; }\r\n#acrmx-lp .lp-less dt svg { color: #B7791F; flex-shrink: 0; }\r\n#acrmx-lp .lp-g2 { margin: 14px 0 0 !important; padding: 16px 18px; border-radius: 14px; background: #F5F7FA; border-left: 3px solid #8ADA3F; }\r\n#acrmx-lp .lp-g2 blockquote { margin: 0; padding: 0; border: 0; font-size: 15px; line-height: 1.6; font-style: italic; color: #0F0F0F; }\r\n#acrmx-lp .lp-g2 figcaption { margin-top: 8px; font-size: 13px; }\r\n#acrmx-lp .lp-g2 p.lp-g2n { margin-top: 8px !important; font-size: 12.5px; line-height: 1.55; color: #5B6270; font-style: italic; }\r\n\r\n\/* banking *\/\r\n#acrmx-lp .lp-bank { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 56px; align-items: start; }\r\n#acrmx-lp .lp-bank-l { display: flex; flex-direction: column; gap: 18px; }\r\n#acrmx-lp .lp-bank-l .lp-head { margin-bottom: 4px !important; }\r\n#acrmx-lp .lp-bank-l p.lp-lead { font-size: 19px; font-weight: 500; color: #0F3B7A; }\r\n#acrmx-lp .lp-certs { position: relative; overflow: hidden; padding: 32px; border-radius: 24px; background: linear-gradient(160deg, #0A2956 0%, #0F3B7A 55%, #1350B8 100%); box-shadow: 0 32px 64px -24px rgba(15,59,122,0.55); display: flex; flex-direction: column; gap: 14px; }\r\n#acrmx-lp .lp-certs > :not(.lp-tex) { position: relative; z-index: 2; }\r\n#acrmx-lp .lp-co-l .lp-chip, #acrmx-lp .lp-bank-l .lp-chip { align-self: flex-start; }\r\n#acrmx-lp .lp-certs p.lp-ch { color: #FFFFFF; font-size: 19px; font-weight: 600; line-height: 1.4; margin-bottom: 6px !important; }\r\n#acrmx-lp .lp-cert { display: flex; gap: 14px; align-items: flex-start; padding: 18px; border-radius: 16px; background: rgba(255,255,255,0.08); border: 1px solid rgba(255,255,255,0.14); }\r\n#acrmx-lp .lp-cert .lp-ico { width: 40px; height: 40px; border-radius: 12px; background: linear-gradient(135deg, #8ADA3F, #5DBB1F); color: #0F3B7A; }\r\n#acrmx-lp .lp-cert p { color: rgba(255,255,255,0.86); font-size: 15px; }\r\n#acrmx-lp .lp-certs a { color: #8ADA3F !important; }\r\n#acrmx-lp .lp-certs a:hover { color: #FFFFFF !important; }\r\n#acrmx-lp .lp-certs .lp-cfoot { margin-top: 6px !important; padding: 16px 18px; border-radius: 14px; background: #FFFFFF; }\r\n#acrmx-lp .lp-certs .lp-cfoot p { color: #0F3B7A; font-size: 15px; font-weight: 600; }\r\n\r\n@media (max-width: 1100px) {\r\n  #acrmx-lp .lp-pcs { grid-template-columns: repeat(2, minmax(0, 1fr)); }\r\n  #acrmx-lp .lp-co, #acrmx-lp .lp-bank { grid-template-columns: minmax(0, 1fr); gap: 40px; }\r\n  #acrmx-lp .lp-flow { max-width: 560px; }\r\n  #acrmx-lp table.lp-mt tbody th, #acrmx-lp table.lp-mt tbody td, #acrmx-lp table.lp-mt thead th { padding-left: 14px; padding-right: 14px; }\r\n}\r\n@media (max-width: 960px) {\r\n  #acrmx-lp .lp-mock.lp-pm { width: 460px; }\r\n}\r\n@media (max-width: 900px) {\r\n  #acrmx-lp .lp-sit, #acrmx-lp .lp-duo { grid-template-columns: minmax(0, 1fr); }\r\n  #acrmx-lp .lp-t-card { background: none; box-shadow: none; padding: 0; margin-top: 32px !important; }\r\n  #acrmx-lp table.lp-mt, #acrmx-lp table.lp-mt tbody, #acrmx-lp table.lp-mt tr, #acrmx-lp table.lp-mt td, #acrmx-lp table.lp-mt tbody th { display: block; width: 100% !important; }\r\n  #acrmx-lp table.lp-mt thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }\r\n  #acrmx-lp table.lp-mt colgroup { display: none; }\r\n  #acrmx-lp table.lp-mt tr { margin-bottom: 16px !important; border-radius: 18px; overflow: hidden; background: #FFFFFF; box-shadow: 0 16px 40px -24px rgba(15,59,122,0.25), 0 0 0 1px #E4EAF2; }\r\n  #acrmx-lp table.lp-mt tbody th { padding: 18px 20px 12px; border-top: 0 !important; background: linear-gradient(135deg, #0F3B7A, #1565E0); }\r\n  #acrmx-lp table.lp-mt tbody th .lp-rowh { color: #FFFFFF; }\r\n  #acrmx-lp table.lp-mt tbody th .lp-mono { background: #FFFFFF; color: #0F3B7A; }\r\n  #acrmx-lp table.lp-mt tbody td { padding: 14px 20px; border-top: 1px solid #EEF1F5; }\r\n  #acrmx-lp table.lp-mt tbody tr:first-child td { border-top: 1px solid #EEF1F5; }\r\n  #acrmx-lp table.lp-mt tbody th + td { border-top: 0 !important; }\r\n  #acrmx-lp table.lp-mt tbody tr:last-child td.lp-warm { border-radius: 0; }\r\n  #acrmx-lp table.lp-mt tbody tr:hover th { background: linear-gradient(135deg, #0F3B7A, #1565E0); }\r\n  #acrmx-lp .lp-dcard { padding: 28px 24px; }\r\n}\r\n@media (max-width: 640px) {\r\n  #acrmx-lp .lp-pcs { grid-template-columns: minmax(0, 1fr); }\r\n  #acrmx-lp .lp-mock-h.lp-ph, #acrmx-lp .lp-prow { grid-template-columns: 128px 1fr; }\r\n  #acrmx-lp .lp-prow-n { font-size: 12px; }\r\n  #acrmx-lp .lp-mono { width: 24px; height: 24px; font-size: 11px; border-radius: 7px; }\r\n  #acrmx-lp .lp-mono.lp-lg { width: 40px; height: 40px; font-size: 16px; }\r\n  #acrmx-lp .lp-sit li { padding: 22px 20px; gap: 14px; flex-direction: column; }\r\n  #acrmx-lp .lp-sit .lp-ico { width: 40px; height: 40px; }\r\n  #acrmx-lp .lp-sit p { font-size: 16px; }\r\n  #acrmx-lp .lp-dark p.lp-after { text-align: left; }\r\n  #acrmx-lp .lp-flow { padding: 20px; }\r\n  #acrmx-lp .lp-fstep { padding: 12px 14px; }\r\n  #acrmx-lp .lp-fstep + .lp-fstep::before { left: 34px; }\r\n  #acrmx-lp .lp-co-l p.lp-yes { font-size: 19px; }\r\n  #acrmx-lp .lp-certs { padding: 22px 18px; }\r\n  #acrmx-lp .lp-cert { padding: 16px 14px; }\r\n  #acrmx-lp .lp-pc { padding: 24px 20px; }\r\n  #acrmx-lp .lp-dcard h2.lp-h2 { font-size: 24px !important; }\r\n}\r\n\r\n\/* review fixes *\/\r\n#acrmx-lp .lp-pc dd::first-letter, #acrmx-lp .lp-prow-p::first-letter { text-transform: uppercase; }\r\n#acrmx-lp .lp-sents { list-style: none; display: flex; flex-direction: column; gap: 14px; }\r\n#acrmx-lp .lp-sents li { display: flex; gap: 12px; align-items: flex-start; font-size: 16px; line-height: 1.6; color: #2B303A; max-width: 62ch; }\r\n#acrmx-lp .lp-sents li svg { flex-shrink: 0; margin-top: 4px; width: 20px; height: 20px; padding: 3px; border-radius: 50%; background: #EEF9E4; color: #3F7A12; }\r\n#acrmx-lp .lp-dB .lp-sents li svg { background: #EEF4FF; color: #0072EF; }\r\n#acrmx-lp .lp-ev { list-style: none; display: flex; flex-direction: column; gap: 10px; }\r\n#acrmx-lp .lp-ev li { display: flex; gap: 12px; align-items: flex-start; padding: 14px 16px; border-radius: 14px; background: #F5F7FA; border: 1px solid #E4EAF2; font-size: 15px; line-height: 1.6; color: #2B303A; }\r\n#acrmx-lp .lp-ev li svg { flex-shrink: 0; margin-top: 3px; color: #3F7A12; }\r\n#acrmx-lp .lp-bank-l h2.lp-h2, #acrmx-lp .lp-co-l h2.lp-h2 { font-size: 36px !important; }\r\n#acrmx-lp table.lp-mt col.lp-c1 { width: 21%; }\r\n#acrmx-lp table.lp-mt tbody th .lp-rowh { font-size: 14.5px; hyphens: none; }\r\n#acrmx-lp .lp-sit li { align-items: center; }\r\n#acrmx-lp .lp-dark .lp-sit a { color: #FFFFFF !important; text-decoration-color: rgba(255,255,255,0.5) !important; }\r\n@media (max-width: 900px) {\r\n  #acrmx-lp table.lp-mt td[data-label]::before { text-transform: none; letter-spacing: 0; font-size: 12.5px; color: #0072EF; }\r\n  #acrmx-lp table.lp-mt tbody td { padding: 12px 20px; font-size: 14.5px; }\r\n}\r\n@media (max-width: 640px) {\r\n  #acrmx-lp .lp-bank-l h2.lp-h2, #acrmx-lp .lp-co-l h2.lp-h2 { font-size: 28px !important; }\r\n  #acrmx-lp .lp-sents li { font-size: 15px; }\r\n}\r\n\r\n\/* review round 2 *\/\r\n#acrmx-lp .lp-evbox { display: flex; gap: 16px; align-items: flex-start; padding: 22px 24px; border-radius: 16px; background: #FFFFFF; border: 1px solid #E4EAF2; }\r\n#acrmx-lp .lp-evbox .lp-ico { flex-shrink: 0; width: 40px; height: 40px; border-radius: 12px; background: #EEF9E4; color: #3F7A12; display: flex; align-items: center; justify-content: center; }\r\n#acrmx-lp .lp-evbox p { font-size: 15.5px; line-height: 1.65; color: #2B303A; }\r\n#acrmx-lp .lp-evbox p.lp-small { margin-top: 12px; font-size: 13.5px; color: #5B6270; }\r\n#acrmx-lp .lp-sit a, #acrmx-lp .lp-pc a, #acrmx-lp table.lp-mt a, #acrmx-lp .lp-mc a { color: inherit !important; font-weight: inherit !important; text-decoration: underline; text-decoration-thickness: 1px; text-decoration-color: rgba(127,140,160,0.45) !important; text-underline-offset: 3px; }\r\n#acrmx-lp table.lp-mt col.lp-c1 { width: 23%; }\r\n#acrmx-lp table.lp-mt tbody th .lp-rowh { font-size: 14px; line-height: 1.25; }\r\n#acrmx-lp .lp-pcs > li { display: block; grid-row: auto; }\r\n#acrmx-lp .lp-pc { display: flex; flex-direction: column; gap: 18px; height: 100%; }\r\n#acrmx-lp .lp-pc details.lp-more { margin-top: 6px; }\r\n#acrmx-lp .lp-pc > * { align-self: stretch !important; width: 100%; }\r\n#acrmx-lp .lp-pc .lp-less { margin-top: 0; }\r\n#acrmx-lp #profiles .lp-head { margin-bottom: 48px; }\r\n#acrmx-lp .lp-duo { align-items: start; }\r\n#acrmx-lp .lp-mcards { display: none; }\r\n#acrmx-lp details.lp-mc { background: #FFFFFF; border-radius: 16px; box-shadow: 0 0 0 1px #E4EAF2, 0 12px 28px -20px rgba(15,59,122,0.25); }\r\n#acrmx-lp details.lp-mc + details.lp-mc { margin-top: 10px; }\r\n#acrmx-lp details.lp-mc > summary { list-style: none; cursor: pointer; display: flex; align-items: center; gap: 12px; padding: 16px 18px; }\r\n#acrmx-lp details.lp-mc > summary::-webkit-details-marker { display: none; }\r\n#acrmx-lp .lp-mc-t { flex: 1; min-width: 0; display: flex; flex-direction: column; gap: 2px; }\r\n#acrmx-lp .lp-mc-t b { font-size: 15.5px; font-weight: 700; color: #0F3B7A; }\r\n#acrmx-lp .lp-mc-t small { font-size: 13.5px; line-height: 1.45; color: #5B6270; }\r\n#acrmx-lp .lp-mc-t small::first-letter, #acrmx-lp .lp-mc dd::first-letter { text-transform: uppercase; }\r\n#acrmx-lp details.lp-mc[open] > summary .lp-chev { transform: rotate(180deg); }\r\n#acrmx-lp details.lp-mc dl { margin: 0; padding: 0 18px 16px; display: flex; flex-direction: column; gap: 12px; border-top: 1px solid #EEF1F5; padding-top: 14px; }\r\n#acrmx-lp details.lp-mc dt { font-size: 12.5px; font-weight: 700; color: #0072EF; margin-bottom: 2px; }\r\n#acrmx-lp details.lp-mc dd { margin: 0; font-size: 14.5px; line-height: 1.55; color: #2B303A; }\r\n@media (max-width: 900px) {\r\n  #acrmx-lp .lp-mcards { display: block; }\r\n  #acrmx-lp .lp-mcards + .lp-t-card { display: none; }\r\n}\r\n\r\n\/* hero links on the gradient *\/\r\n#acrmx-lp .lp-hero p.lp-hero-sub a { color: #B9F07E !important; text-decoration: underline; text-decoration-color: rgba(185,240,126,0.5); text-underline-offset: 3px; }\r\n\r\n\/* hero mockup: customer journey *\/\r\n#acrmx-lp .lp-mock.lp-jm { width: 420px; }\r\n#acrmx-lp .lp-mock-h.lp-jh { display: flex; justify-content: space-between; }\r\n#acrmx-lp .lp-jtag { display: inline-flex; align-items: center; gap: 6px; padding: 5px 10px; border-radius: 50px; background: rgba(138,218,63,0.18); color: #B9F07E; font-size: 11.5px; font-weight: 700; }\r\n#acrmx-lp .lp-jm .lp-mock-body { gap: 0; padding: 16px; }\r\n#acrmx-lp .lp-jrow { position: relative; display: flex; align-items: center; gap: 12px; padding: 11px 14px; border-radius: 12px; background: #FFFFFF; border: 1px solid #E4EAF2; }\r\n#acrmx-lp .lp-jrow + .lp-jrow { margin-top: 18px; }\r\n#acrmx-lp .lp-jrow + .lp-jrow::before { content: ''; position: absolute; left: 28px; top: -19px; width: 2px; height: 18px; background: repeating-linear-gradient(to bottom, #0072EF 0 3px, transparent 3px 6px); }\r\n#acrmx-lp .lp-jrow .lp-tile { width: 32px; height: 32px; border-radius: 9px; }\r\n#acrmx-lp .lp-jrow.lp-jtrig { background: #0F3B7A; border-color: #0F3B7A; }\r\n#acrmx-lp .lp-jrow.lp-jtrig .lp-tile { background: linear-gradient(135deg, #8ADA3F, #5DBB1F); color: #0F3B7A; }\r\n#acrmx-lp .lp-jrow.lp-jtrig b { color: #FFFFFF; }\r\n#acrmx-lp .lp-jrow.lp-jtrig small { color: rgba(255,255,255,0.65); }\r\n#acrmx-lp .lp-jrow.lp-jlast { border-style: dashed; border-color: #9BB7DD; background: #F7FAFF; }\r\n#acrmx-lp .lp-jt b { display: block; font-size: 13.5px; font-weight: 700; color: #0F3B7A; line-height: 1.25; }\r\n#acrmx-lp .lp-jt small { display: block; font-size: 11.5px; color: #5B6270; line-height: 1.3; margin-top: 1px; }\r\n\r\n\/* at a glance: key facts *\/\r\n#acrmx-lp .lp-facts { list-style: none; display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 20px; }\r\n#acrmx-lp .lp-fact { grid-column: span 2; display: flex; flex-direction: column; gap: 16px; padding: 28px; border-radius: 20px; background: #FFFFFF; box-shadow: 0 20px 48px -28px rgba(15,59,122,0.25), 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp .lp-fact:nth-child(4), #acrmx-lp .lp-fact:nth-child(5) { grid-column: span 3; }\r\n#acrmx-lp .lp-fact .lp-ico { width: 48px; height: 48px; border-radius: 14px; background: linear-gradient(135deg, #0F3B7A, #0072EF); color: #FFFFFF; }\r\n#acrmx-lp .lp-fact h3.lp-h3 { font-size: 18px !important; color: #0F3B7A !important; margin: 0 0 6px !important; }\r\n#acrmx-lp .lp-fact p { font-size: 15px; line-height: 1.6; color: #2B303A; }\r\n#acrmx-lp .lp-fact p::first-letter { text-transform: uppercase; }\r\n#acrmx-lp .lp-facts + .lp-qcall { margin-top: 40px !important; }\r\n\r\n\/* problem: lead + stat tiles *\/\r\n#acrmx-lp .lp-prob { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr); gap: 48px; align-items: center; }\r\n#acrmx-lp .lp-prob p.lp-lead { font-size: 19px; line-height: 1.6; color: #2B303A; }\r\n#acrmx-lp .lp-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }\r\n#acrmx-lp .lp-stat { display: flex; flex-direction: column; gap: 6px; padding: 26px 24px; border-radius: 20px; background: linear-gradient(160deg, #0A2956 0%, #0F3B7A 60%, #1350B8 100%); color: #FFFFFF; }\r\n#acrmx-lp .lp-stat b { font-size: 44px; font-weight: 600; letter-spacing: -0.02em; line-height: 1; color: #8ADA3F; }\r\n#acrmx-lp .lp-stat span { font-size: 14.5px; font-weight: 600; line-height: 1.4; }\r\n#acrmx-lp .lp-stat small { font-size: 12px; color: rgba(255,255,255,0.65); }\r\n#acrmx-lp .lp-stat.lp-stat-b { background: #FFFFFF; color: #0F3B7A; box-shadow: 0 0 0 1px #E4EAF2, 0 20px 48px -28px rgba(15,59,122,0.25); }\r\n#acrmx-lp .lp-stat.lp-stat-b b { color: #0072EF; }\r\n#acrmx-lp .lp-stat.lp-stat-b small { color: #5B6270; }\r\n#acrmx-lp .lp-rti { width: 28px; height: 28px; border-radius: 8px; flex-shrink: 0; display: inline-flex; align-items: center; justify-content: center; background: #EEF4FF; color: #0072EF; }\r\n#acrmx-lp table.lp-mt tbody th .lp-rowh { display: flex; align-items: center; gap: 10px; }\r\n\r\n\/* how it works: numbered steps *\/\r\n#acrmx-lp .lp-steps { list-style: none; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; counter-reset: none; }\r\n#acrmx-lp .lp-step { position: relative; display: flex; flex-direction: column; gap: 16px; padding: 28px; border-radius: 20px; background: #FFFFFF; box-shadow: 0 20px 48px -28px rgba(15,59,122,0.25), 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp .lp-step-n { position: absolute; top: 24px; right: 26px; font-size: 40px; font-weight: 600; line-height: 1; color: #E4EAF2; letter-spacing: -0.02em; }\r\n#acrmx-lp .lp-step .lp-ico { width: 48px; height: 48px; border-radius: 14px; background: linear-gradient(135deg, #8ADA3F, #5DBB1F); color: #0F3B7A; }\r\n#acrmx-lp .lp-step p { font-size: 15.5px; line-height: 1.6; color: #2B303A; }\r\n#acrmx-lp .lp-steps + .lp-qcall { margin-top: 40px !important; }\r\n#acrmx-lp .lp-sec p.lp-after { margin: 24px auto 0 !important; max-width: 860px; text-align: center; color: #5B6270; font-size: 15px; }\r\n\r\n\/* channels by stage: escalation ladder *\/\r\n#acrmx-lp .lp-ladder { list-style: none; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; position: relative; }\r\n#acrmx-lp .lp-rung { display: flex; flex-direction: column; gap: 16px; padding: 24px; border-radius: 20px; background: #F5F7FA; border: 1px solid #E4EAF2; position: relative; }\r\n#acrmx-lp .lp-rung + .lp-rung::before { content: ''; position: absolute; left: -17px; top: 46px; width: 16px; height: 2px; background: #0072EF; }\r\n#acrmx-lp .lp-rung-h { display: flex; align-items: center; justify-content: space-between; }\r\n#acrmx-lp .lp-rstep { font-size: 12px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; color: #0072EF; background: #EEF4FF; border-radius: 50px; padding: 5px 12px; }\r\n#acrmx-lp .lp-rung .lp-ico { width: 44px; height: 44px; border-radius: 12px; background: linear-gradient(135deg, #0F3B7A, #0072EF); color: #FFFFFF; }\r\n#acrmx-lp .lp-rung.lp-rlast { background: linear-gradient(160deg, #0A2956 0%, #0F3B7A 60%, #1350B8 100%); border-color: transparent; }\r\n#acrmx-lp .lp-rung.lp-rlast .lp-ico { background: linear-gradient(135deg, #8ADA3F, #5DBB1F); color: #0F3B7A; }\r\n#acrmx-lp .lp-rung.lp-rlast .lp-rstep { background: rgba(255,255,255,0.12); color: #B9F07E; }\r\n#acrmx-lp .lp-rung h3.lp-h3 { font-size: 18px !important; line-height: 1.35 !important; color: #0F3B7A !important; }\r\n#acrmx-lp .lp-rung.lp-rlast h3.lp-h3, #acrmx-lp .lp-rung.lp-rlast dd { color: #FFFFFF !important; }\r\n#acrmx-lp .lp-rung.lp-rlast dt { color: #B9F07E; }\r\n#acrmx-lp .lp-rung h3 a { color: inherit !important; text-decoration: underline; text-decoration-color: rgba(0,114,239,0.35); text-underline-offset: 4px; }\r\n#acrmx-lp .lp-rung dl { margin: 0; display: flex; flex-direction: column; gap: 12px; }\r\n#acrmx-lp .lp-rung dt { font-size: 12px; font-weight: 700; color: #5B6270; margin-bottom: 2px; }\r\n#acrmx-lp .lp-rung dd { margin: 0; font-size: 14.5px; line-height: 1.55; color: #2B303A; }\r\n#acrmx-lp .lp-rung dl.lp-esc { margin-top: auto; padding-top: 14px; border-top: 1px dashed #C9D6E8; }\r\n#acrmx-lp .lp-rung.lp-rlast dl.lp-esc { border-top-color: rgba(255,255,255,0.25); }\r\n#acrmx-lp .lp-rung dl.lp-esc dt { color: #0072EF; }\r\n#acrmx-lp .lp-rung.lp-rlast dl.lp-esc dt { color: #B9F07E; }\r\n\r\n\/* example messages: phone-style cards *\/\r\n#acrmx-lp .lp-tps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 20px; margin-top: 48px !important; }\r\n#acrmx-lp figure.lp-tp { margin: 0; display: flex; flex-direction: column; border-radius: 28px; padding: 10px; background: #0F3B7A; box-shadow: 0 28px 56px -28px rgba(15,59,122,0.55); }\r\n#acrmx-lp figure.lp-tp figcaption { display: flex; align-items: center; gap: 10px; padding: 10px 12px 14px; font-size: 13px; font-weight: 700; color: #FFFFFF; line-height: 1.3; }\r\n#acrmx-lp figure.lp-tp figcaption .lp-tile { background: rgba(255,255,255,0.14); width: 30px; height: 30px; }\r\n#acrmx-lp .lp-tp-screen { flex: 1; border-radius: 20px; padding: 20px 16px; background: #EEF1F5; }\r\n#acrmx-lp .lp-tp-wa .lp-tp-screen { background: #ECE5DD; }\r\n#acrmx-lp .lp-tp-voice .lp-tp-screen { background: linear-gradient(180deg, #13213F, #0A1430); }\r\n#acrmx-lp p.lp-bub { position: relative; padding: 14px 16px; border-radius: 16px 16px 16px 4px; background: #FFFFFF; font-size: 14px; line-height: 1.55; color: #1A1F29; box-shadow: 0 2px 6px rgba(0,0,0,0.06); }\r\n#acrmx-lp .lp-tp-wa p.lp-bub { background: #DCF8C6; border-radius: 16px 16px 4px 16px; }\r\n#acrmx-lp .lp-tp-voice p.lp-bub { background: rgba(255,255,255,0.1); color: #FFFFFF; border: 1px solid rgba(255,255,255,0.16); }\r\n\r\n\/* anonymous vs identified *\/\r\n#acrmx-lp .lp-pills { display: flex; flex-wrap: wrap; gap: 6px; }\r\n#acrmx-lp .lp-pills i { font-style: normal; font-size: 12px; font-weight: 700; color: #0F3B7A; background: #FFFFFF; border: 1px solid #DCE5F1; border-radius: 50px; padding: 5px 12px; }\r\n#acrmx-lp .lp-duo2 .lp-dcard p { font-size: 17px; line-height: 1.6; color: #2B303A; }\r\n\r\n\/* proof: case + review *\/\r\n#acrmx-lp .lp-proof { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr); gap: 24px; align-items: stretch; }\r\n#acrmx-lp .lp-case { display: flex; flex-direction: column; gap: 18px; padding: 40px; border-radius: 24px; background: #F5F7FA; border: 1px solid #E4EAF2; }\r\n#acrmx-lp .lp-case-top { display: flex; align-items: center; justify-content: space-between; gap: 16px; }\r\n#acrmx-lp .lp-case-stat { display: flex; flex-direction: column; align-items: flex-end; }\r\n#acrmx-lp .lp-case-stat b { font-size: 44px; font-weight: 600; line-height: 1; color: #0072EF; letter-spacing: -0.02em; }\r\n#acrmx-lp .lp-case-stat small { font-size: 12.5px; color: #5B6270; }\r\n#acrmx-lp .lp-case h2.lp-h2 { font-size: 28px !important; line-height: 1.25 !important; }\r\n#acrmx-lp .lp-case p { font-size: 16px; line-height: 1.65; color: #2B303A; }\r\n#acrmx-lp figure.lp-g2rev { margin: 0; display: flex; flex-direction: column; gap: 18px; padding: 40px; border-radius: 24px; }\r\n#acrmx-lp figure.lp-g2rev blockquote { margin: 0; font-size: 21px; line-height: 1.5; font-weight: 500; color: #0F3B7A; }\r\n#acrmx-lp figure.lp-g2rev figcaption { display: flex; align-items: center; gap: 12px; font-size: 15px; font-weight: 700; }\r\n#acrmx-lp figure.lp-g2rev figcaption a { color: #0F3B7A !important; }\r\n#acrmx-lp figure.lp-g2rev p.lp-g2n { margin-top: auto !important; font-size: 13.5px; line-height: 1.55; color: #5B6270; }\r\n\r\n\/* measurement: step chain *\/\r\n#acrmx-lp .lp-funnel { list-style: none; display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; margin-top: 40px !important; }\r\n#acrmx-lp .lp-funnel li { display: inline-flex; align-items: center; gap: 10px; padding: 9px 16px 9px 9px; border-radius: 50px; background: #FFFFFF; border: 1px solid #DCE5F1; font-size: 14.5px; font-weight: 600; color: #0F3B7A; box-shadow: 0 8px 20px -14px rgba(15,59,122,0.3); }\r\n#acrmx-lp .lp-funnel li::first-letter { text-transform: uppercase; }\r\n#acrmx-lp .lp-fn { width: 26px; height: 26px; border-radius: 50%; display: inline-flex; align-items: center; justify-content: center; background: linear-gradient(135deg, #0F3B7A, #0072EF); color: #FFFFFF; font-size: 12px; font-weight: 700; flex-shrink: 0; }\r\n#acrmx-lp .lp-funnel li:nth-last-child(-n+2) .lp-fn { background: linear-gradient(135deg, #8ADA3F, #5DBB1F); color: #0F3B7A; }\r\n#acrmx-lp .lp-funnel + .lp-qcall { margin-top: 40px !important; }\r\n#acrmx-lp .lp-note.lp-note-l { margin-top: 20px !important; }\r\n\r\n\/* limits *\/\r\n#acrmx-lp .lp-nofit { list-style: none; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; }\r\n#acrmx-lp .lp-nofit li { display: flex; flex-direction: column; gap: 16px; padding: 28px; border-radius: 20px; background: #FFFFFF; box-shadow: 0 0 0 1px #E4EAF2; border-top: 4px solid #F0B44C; }\r\n#acrmx-lp .lp-nofit .lp-ico { width: 44px; height: 44px; border-radius: 12px; background: #FFF4E0; color: #B7791F; }\r\n#acrmx-lp .lp-nofit p { font-size: 15.5px; line-height: 1.6; color: #2B303A; }\r\n\r\n@media (max-width: 1100px) {\r\n  #acrmx-lp .lp-ladder { grid-template-columns: 1fr 1fr; }\r\n  #acrmx-lp .lp-rung + .lp-rung::before { display: none; }\r\n  #acrmx-lp .lp-tps { grid-template-columns: 1fr 1fr; }\r\n  #acrmx-lp .lp-prob, #acrmx-lp .lp-proof { grid-template-columns: 1fr; gap: 32px; }\r\n  #acrmx-lp .lp-steps { grid-template-columns: 1fr 1fr; }\r\n  #acrmx-lp .lp-facts { grid-template-columns: 1fr 1fr; }\r\n  #acrmx-lp .lp-fact, #acrmx-lp .lp-fact:nth-child(4), #acrmx-lp .lp-fact:nth-child(5) { grid-column: auto; }\r\n  #acrmx-lp .lp-fact:nth-child(5) { grid-column: 1 \/ -1; }\r\n}\r\n@media (max-width: 760px) {\r\n  #acrmx-lp .lp-ladder, #acrmx-lp .lp-tps, #acrmx-lp .lp-steps, #acrmx-lp .lp-facts, #acrmx-lp .lp-nofit, #acrmx-lp .lp-stats { grid-template-columns: 1fr; }\r\n  #acrmx-lp .lp-fact:nth-child(5) { grid-column: auto; }\r\n  #acrmx-lp .lp-case, #acrmx-lp figure.lp-g2rev { padding: 28px; }\r\n  #acrmx-lp .lp-stat b, #acrmx-lp .lp-case-stat b { font-size: 36px; }\r\n  #acrmx-lp .lp-funnel { justify-content: flex-start; }\r\n  #acrmx-lp .lp-mock.lp-jm { width: 100%; }\r\n}\r\n\/* cart review round 1 *\/\r\n#acrmx-lp .lp-note.lp-note-l { margin: 24px auto 0 !important; max-width: 980px; align-items: flex-start; background: #FFFFFF; border: 1px solid #DCE5F1; box-shadow: 0 12px 28px -20px rgba(15,59,122,0.25); }\r\n#acrmx-lp .lp-note.lp-note-l p { color: #2B303A; font-weight: 500; font-size: 15.5px; line-height: 1.6; }\r\n#acrmx-lp .lp-note.lp-note-l svg { margin-top: 2px; color: #0072EF; }\r\n#acrmx-lp .lp-note.lp-note-l a { color: #0072EF !important; }\r\n#acrmx-lp .lp-qcall.lp-qsoft p { font-size: 16px; font-weight: 500; line-height: 1.6; max-width: 62ch; }\r\n#acrmx-lp .lp-funnel li:nth-last-child(-n+2) .lp-fn { background: linear-gradient(135deg, #0F3B7A, #0072EF); color: #FFFFFF; }\r\n#acrmx-lp .lp-facts, #acrmx-lp .lp-nofit, #acrmx-lp .lp-steps, #acrmx-lp .lp-duo.lp-launch { align-items: start; }\r\n#acrmx-lp .lp-meta { max-width: 70ch; margin-left: auto !important; margin-right: auto !important; text-align: center; }\r\n#acrmx-lp .lp-step-n { color: #B8C8E0; }\r\n#acrmx-lp .lp-rung dl.lp-esc { margin-top: 4px; }\r\n#acrmx-lp .lp-rung h3 a { text-decoration: none !important; }\r\n#acrmx-lp .lp-rung h3 a:hover { text-decoration: underline !important; }\r\n#acrmx-lp .lp-gray .lp-rung:not(.lp-rlast) { background: #FFFFFF; }\r\n#acrmx-lp .lp-gray .lp-case { background: #FFFFFF; }\r\n#acrmx-lp .lp-case > .lp-mono { align-self: flex-start; }\r\n#acrmx-lp .lp-case-kpi { display: flex; align-items: baseline; gap: 12px; flex-wrap: wrap; padding: 14px 18px; border-radius: 14px; background: #EEF4FF; align-self: flex-start; }\r\n#acrmx-lp .lp-case-kpi b { font-size: 40px; font-weight: 600; line-height: 1; color: #0072EF; letter-spacing: -0.02em; }\r\n#acrmx-lp .lp-case-kpi small { font-size: 14px; font-weight: 600; color: #0F3B7A; }\r\n#acrmx-lp .lp-duo.lp-launch { margin-top: 56px !important; }\r\n#acrmx-lp .lp-launch .lp-dcard h2.lp-h2 { font-size: 24px !important; line-height: 1.3 !important; }\r\n#acrmx-lp .lp-launch .lp-sents { margin-top: 4px !important; }\r\n@media (max-width: 760px) {\r\n  #acrmx-lp .lp-case-kpi b { font-size: 34px; }\r\n  #acrmx-lp .lp-launch .lp-dcard h2.lp-h2 { font-size: 21px !important; }\r\n}\r\n\/* cart review round 2 *\/\r\n#acrmx-lp .lp-funnel li > span:not(.lp-fn) { display: inline-block; }\r\n#acrmx-lp .lp-funnel li > span:not(.lp-fn)::first-letter { text-transform: uppercase; }\r\n#acrmx-lp .lp-qcall.lp-qsoft { width: fit-content; max-width: 860px; margin-left: auto !important; margin-right: auto !important; }\r\n#acrmx-lp .lp-meta { display: block; }\r\n#acrmx-lp .lp-meta svg { display: inline-block; vertical-align: -3px; margin-right: 6px; }\r\n#acrmx-lp .lp-meta span { display: inline; }\r\n#acrmx-lp figure.lp-g2rev p.lp-g2n { margin-top: 20px !important; }\r\n#acrmx-lp .lp-hero h1 { text-wrap: balance; }\r\n#acrmx-lp .lp-stat b, #acrmx-lp .lp-case-kpi b { white-space: nowrap; }\r\n#acrmx-lp .lp-evcard { display: flex; flex-direction: column; align-items: flex-start; gap: 16px; max-width: 980px; margin: 40px auto 0 !important; padding: 32px; border-radius: 20px; background: #FFFFFF; box-shadow: 0 20px 48px -28px rgba(15,59,122,0.25), 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp .lp-evcard .lp-ico { width: 48px; height: 48px; border-radius: 14px; background: linear-gradient(135deg, #0F3B7A, #0072EF); color: #FFFFFF; }\r\n#acrmx-lp .lp-evcard h2.lp-h2 { font-size: 24px !important; line-height: 1.3 !important; text-align: left !important; margin: 0 !important; }\r\n#acrmx-lp .lp-evcard p { max-width: 70ch; font-size: 16px; line-height: 1.65; color: #2B303A; }\r\n#acrmx-lp .lp-case.lp-case-w { max-width: 980px; margin: 0 auto !important; }\r\n#acrmx-lp .lp-case.lp-case-w p { max-width: 70ch; }\r\n#acrmx-lp .lp-steps.lp-steps4 { grid-template-columns: repeat(4, minmax(0, 1fr)); }\r\n@media (max-width: 1100px) { #acrmx-lp .lp-steps.lp-steps4 { grid-template-columns: 1fr 1fr; } }\r\n@media (max-width: 760px) {\r\n  #acrmx-lp .lp-steps.lp-steps4 { grid-template-columns: 1fr; }\r\n  #acrmx-lp .lp-evcard { padding: 24px; }\r\n  #acrmx-lp .lp-evcard h2.lp-h2 { font-size: 21px !important; }\r\n  #acrmx-lp .lp-meta { text-align: left; }\r\n}\r\n\r\n\/* channel colours *\/\r\n#acrmx-lp .lp-c-push { --c1: #0072EF; --c2: #3D9BFF; --cs: #E8F2FF; --cd: #0B5BC4; }\r\n#acrmx-lp .lp-c-mail { --c1: #F07000; --c2: #F5923D; --cs: #FFF1E3; --cd: #B85400; }\r\n#acrmx-lp .lp-c-wa { --c1: #30C054; --c2: #8ADA3F; --cs: #EAF8EE; --cd: #12872F; }\r\n#acrmx-lp .lp-c-sms { --ci: #0F3B7A; --c1: #FFCA5E; --c2: #F5923D; --cs: #FFF6E0; --cd: #8A5A00; }\r\n#acrmx-lp .lp-c-voice { --c1: #0072EF; --c2: #30C054; --cs: #E6F2FE; --cd: #30C054; }\r\n#acrmx-lp .lp-c-cart { --c1: #0F3B7A; --c2: #1F5FB8; --cs: #EAF0F8; --cd: #0F3B7A; }\r\n#acrmx-lp .lp-c-lime { --c1: #5DBB1F; --c2: #8ADA3F; --cs: #EEF9E4; --cd: #3F7A12; }\r\n#acrmx-lp .lp-ct { display: inline-flex; align-items: center; justify-content: center; flex-shrink: 0; width: 32px; height: 32px; border-radius: 10px; color: #FFFFFF; background: linear-gradient(135deg, var(--c1), var(--c2)); box-shadow: 0 6px 14px -6px var(--c1); }\r\n#acrmx-lp .lp-sk { display: block; height: 7px; border-radius: 4px; background: #DDE4EE; }\r\n#acrmx-lp .lp-sk + .lp-sk { margin-top: 6px; }\r\n#acrmx-lp .lp-sk.lp-sk-s { height: 6px; background: #E8EDF4; }\r\n#acrmx-lp .lp-thumb { display: block; flex-shrink: 0; width: 44px; height: 44px; border-radius: 10px; }\r\n#acrmx-lp .lp-th1 { background: radial-gradient(circle at 30% 30%, #FFD9A8 0 22%, transparent 23%), linear-gradient(135deg, #FFCA5E, #F07000); }\r\n#acrmx-lp .lp-th2 { background: radial-gradient(circle at 70% 65%, #CFE4FF 0 24%, transparent 25%), linear-gradient(135deg, #0072EF, #0F3B7A); }\r\n#acrmx-lp .lp-th3 { background: radial-gradient(circle at 50% 40%, #E6FFD1 0 22%, transparent 23%), linear-gradient(135deg, #8ADA3F, #12872F); }\r\n\r\n\/* hero scene *\/\r\n#acrmx-lp .lp-scene { position: relative; width: 460px; height: 530px; flex-shrink: 0; }\r\n#acrmx-lp .lp-phone { position: absolute; right: 0; top: 56px; z-index: 2; width: 300px; padding: 14px 14px 18px; border-radius: 38px; background: linear-gradient(180deg, #0A1E44, #102F66); border: 6px solid #071733; box-shadow: 0 40px 80px -30px rgba(3,12,32,0.8), inset 0 0 0 1px rgba(255,255,255,0.08); display: flex; flex-direction: column; gap: 10px; }\r\n#acrmx-lp .lp-ph-top { display: flex; align-items: center; justify-content: space-between; padding: 2px 10px 6px; }\r\n#acrmx-lp .lp-ph-time { font-size: 12px; font-weight: 700; color: #FFFFFF; }\r\n#acrmx-lp .lp-ph-notch { width: 70px; height: 18px; border-radius: 10px; background: #050F24; }\r\n#acrmx-lp .lp-notif, #acrmx-lp .lp-call { position: relative; display: flex; align-items: center; gap: 10px; padding: 11px 12px; border-radius: 16px; background: rgba(255,255,255,0.94); box-shadow: 0 10px 24px -14px rgba(0,0,0,0.6); }\r\n#acrmx-lp .lp-nt { flex: 1; min-width: 0; }\r\n#acrmx-lp .lp-nt b { display: block; font-size: 12px; font-weight: 700; color: #0F1B33; margin-bottom: 6px; line-height: 1.2; }\r\n#acrmx-lp .lp-nn { flex-shrink: 0; width: 20px; height: 20px; border-radius: 50%; background: #8ADA3F; color: #0F3B7A; font-size: 11px; font-weight: 800; display: flex; align-items: center; justify-content: center; box-shadow: 0 0 0 3px rgba(138,218,63,0.22); }\r\n#acrmx-lp .lp-call { background: linear-gradient(135deg, #0072EF, #30C054); }\r\n#acrmx-lp .lp-call .lp-nt b { color: #FFFFFF; white-space: nowrap; font-size: 11.5px; }\r\n#acrmx-lp .lp-call { gap: 8px; }\r\n#acrmx-lp .lp-call-av { width: 30px !important; height: 30px !important; }\r\n#acrmx-lp .lp-call-ok { width: 26px !important; height: 26px !important; }\r\n#acrmx-lp .lp-call-av { width: 34px; height: 34px; border-radius: 50%; display: inline-flex; align-items: center; justify-content: center; background: rgba(255,255,255,0.2); color: #FFFFFF; flex-shrink: 0; box-shadow: 0 0 0 5px rgba(255,255,255,0.12); }\r\n#acrmx-lp .lp-call-ok { width: 30px; height: 30px; border-radius: 50%; display: inline-flex; align-items: center; justify-content: center; background: #8ADA3F; color: #FFFFFF; flex-shrink: 0; }\r\n#acrmx-lp .lp-wave { display: flex; align-items: center; gap: 3px; height: 16px; }\r\n#acrmx-lp .lp-wave i { display: block; width: 3px; border-radius: 2px; background: rgba(255,255,255,0.85); height: 40%; }\r\n#acrmx-lp .lp-wave i:nth-child(3n) { height: 90%; } #acrmx-lp .lp-wave i:nth-child(4n+1) { height: 60%; } #acrmx-lp .lp-wave i:nth-child(5n+2) { height: 100%; } #acrmx-lp .lp-wave i:nth-child(7n) { height: 25%; }\r\n#acrmx-lp .lp-ph-exit svg { vertical-align: -2px; margin-right: 6px; }\r\n#acrmx-lp .lp-ph-exit { display: block; text-align: center; padding: 8px 10px 0; font-size: 11px; text-align: center; font-weight: 600; color: #B9F07E; }\r\n#acrmx-lp .lp-cartcard { position: absolute; left: 0; top: 0; width: 220px; z-index: 1; padding: 16px; border-radius: 20px; background: #FFFFFF; box-shadow: 0 30px 60px -24px rgba(3,12,32,0.65); transform: rotate(-6deg); display: flex; flex-direction: column; gap: 12px; }\r\n#acrmx-lp .lp-cc-h { display: flex; align-items: center; gap: 10px; }\r\n#acrmx-lp .lp-cc-h b { font-size: 13px; font-weight: 700; color: #0F3B7A; }\r\n#acrmx-lp .lp-cc-item { display: flex; align-items: center; gap: 10px; }\r\n#acrmx-lp .lp-cc-l { flex: 1; }\r\n#acrmx-lp .lp-cc-q { font-size: 11px; font-weight: 700; color: #5B6270; }\r\n#acrmx-lp .lp-cc-f { display: flex; align-items: center; justify-content: space-between; gap: 10px; padding-top: 10px; border-top: 1px dashed #DCE5F1; }\r\n#acrmx-lp .lp-cc-f .lp-sk { flex: 0 0 40%; }\r\n#acrmx-lp .lp-cc-btn { width: 74px; height: 26px; border-radius: 8px; background: linear-gradient(135deg, #8ADA3F, #5DBB1F); }\r\n\r\n\/* coloured cards: steps, facts, situations, flow tiles, table row icons *\/\r\n#acrmx-lp .lp-steps > li, #acrmx-lp .lp-facts > li, #acrmx-lp .lp-sit > li, #acrmx-lp .lp-fstep, #acrmx-lp table.lp-mt tbody tr { --c1: #0072EF; --c2: #3D9BFF; --cs: #E8F2FF; }\r\n#acrmx-lp .lp-steps > li:nth-child(6n+1), #acrmx-lp .lp-facts > li:nth-child(6n+1), #acrmx-lp .lp-sit > li:nth-child(6n+1), #acrmx-lp .lp-fstep:nth-of-type(6n+1), #acrmx-lp table.lp-mt tbody tr:nth-child(6n+1), #acrmx-lp .lp-funnel li:nth-child(6n+1) { --c1: #0072EF; --c2: #16469D; --ci: #FFFFFF; }\r\n#acrmx-lp .lp-steps > li:nth-child(6n+2), #acrmx-lp .lp-facts > li:nth-child(6n+2), #acrmx-lp .lp-sit > li:nth-child(6n+2), #acrmx-lp .lp-fstep:nth-of-type(6n+2), #acrmx-lp table.lp-mt tbody tr:nth-child(6n+2), #acrmx-lp .lp-funnel li:nth-child(6n+2) { --c1: #12872F; --c2: #30C054; --ci: #FFFFFF; }\r\n#acrmx-lp .lp-steps > li:nth-child(6n+3), #acrmx-lp .lp-facts > li:nth-child(6n+3), #acrmx-lp .lp-sit > li:nth-child(6n+3), #acrmx-lp .lp-fstep:nth-of-type(6n+3), #acrmx-lp table.lp-mt tbody tr:nth-child(6n+3), #acrmx-lp .lp-funnel li:nth-child(6n+3) { --c1: #F07000; --c2: #F5923D; --ci: #FFFFFF; }\r\n#acrmx-lp .lp-steps > li:nth-child(6n+4), #acrmx-lp .lp-facts > li:nth-child(6n+4), #acrmx-lp .lp-sit > li:nth-child(6n+4), #acrmx-lp .lp-fstep:nth-of-type(6n+4), #acrmx-lp table.lp-mt tbody tr:nth-child(6n+4), #acrmx-lp .lp-funnel li:nth-child(6n+4) { --c1: #0F3B7A; --c2: #0072EF; --ci: #FFFFFF; }\r\n#acrmx-lp .lp-steps > li:nth-child(6n+5), #acrmx-lp .lp-facts > li:nth-child(6n+5), #acrmx-lp .lp-sit > li:nth-child(6n+5), #acrmx-lp .lp-fstep:nth-of-type(6n+5), #acrmx-lp table.lp-mt tbody tr:nth-child(6n+5), #acrmx-lp .lp-funnel li:nth-child(6n+5) { --c1: #30C054; --c2: #8ADA3F; --ci: #FFFFFF; }\r\n#acrmx-lp .lp-steps > li:nth-child(6n+6), #acrmx-lp .lp-facts > li:nth-child(6n+6), #acrmx-lp .lp-sit > li:nth-child(6n+6), #acrmx-lp .lp-fstep:nth-of-type(6n+6), #acrmx-lp table.lp-mt tbody tr:nth-child(6n+6), #acrmx-lp .lp-funnel li:nth-child(6n+6) { --c1: #FFCA5E; --c2: #F5923D; --ci: #0F3B7A; }\r\n#acrmx-lp table.lp-mt tbody tr.lp-tr-voice { --c1: #0072EF; --c2: #30C054; --cs: #E6F2FE; }\r\n#acrmx-lp .lp-steps > li.lp-step, #acrmx-lp .lp-facts > li.lp-fact { border-top: 4px solid var(--c1); }\r\n#acrmx-lp .lp-step .lp-ico, #acrmx-lp .lp-fact .lp-ico, #acrmx-lp .lp-sit .lp-ico, #acrmx-lp .lp-fstep .lp-tile, #acrmx-lp .lp-rti { background: linear-gradient(135deg, var(--c1), var(--c2)) !important; color: var(--ci, #FFFFFF) !important; box-shadow: 0 10px 22px -10px var(--c1); }\r\n#acrmx-lp .lp-step-n { color: #0F3B7A !important; opacity: 0.3; }\r\n#acrmx-lp .lp-rti { width: 26px; height: 26px; border-radius: 8px; display: inline-flex; align-items: center; justify-content: center; flex-shrink: 0; }\r\n#acrmx-lp .lp-fact h3.lp-h3 { color: #0F3B7A !important; }\r\n#acrmx-lp .lp-steps > li.lp-step.lp-c-push, #acrmx-lp .lp-ladder > li.lp-rung.lp-c-push { --c1: #0072EF; --c2: #3D9BFF; --cs: #E8F2FF; --cd: #0B5BC4; }\r\n#acrmx-lp .lp-steps > li.lp-step.lp-c-mail, #acrmx-lp .lp-ladder > li.lp-rung.lp-c-mail { --c1: #F07000; --c2: #F5923D; --cs: #FFF1E3; --cd: #B85400; }\r\n#acrmx-lp .lp-steps > li.lp-step.lp-c-wa, #acrmx-lp .lp-ladder > li.lp-rung.lp-c-wa { --c1: #30C054; --c2: #8ADA3F; --cs: #EAF8EE; --cd: #12872F; }\r\n#acrmx-lp .lp-steps > li.lp-step.lp-c-voice, #acrmx-lp .lp-ladder > li.lp-rung.lp-c-voice { --c1: #0072EF; --c2: #30C054; --cs: #E6F2FE; --cd: #30C054; }\r\n#acrmx-lp .lp-steps > li.lp-step.lp-c-cart, #acrmx-lp .lp-ladder > li.lp-rung.lp-c-cart { --c1: #0F3B7A; --c2: #1F5FB8; --cs: #EAF0F8; --cd: #0F3B7A; }\r\n\r\n\/* step flow connector *\/\r\n#acrmx-lp .lp-steps { position: relative; }\r\n#acrmx-lp .lp-steps > li.lp-step { overflow: visible; }\r\n\r\n\/* ladder per channel *\/\r\n#acrmx-lp .lp-rung.lp-c-push, #acrmx-lp .lp-rung.lp-c-mail, #acrmx-lp .lp-rung.lp-c-wa, #acrmx-lp .lp-rung.lp-c-voice { border-top: 4px solid var(--c1); }\r\n#acrmx-lp .lp-rung[class*=\"lp-c-\"] .lp-ico { background: linear-gradient(135deg, var(--c1), var(--c2)) !important; color: #FFFFFF !important; box-shadow: 0 10px 22px -10px var(--c1); }\r\n#acrmx-lp .lp-rung[class*=\"lp-c-\"]:not(.lp-rlast) .lp-rstep { background: var(--cs); color: var(--cd); }\r\n#acrmx-lp .lp-rung[class*=\"lp-c-\"]:not(.lp-rlast) dl.lp-esc dt { color: var(--cd); }\r\n#acrmx-lp .lp-rung + .lp-rung::before { background: linear-gradient(90deg, #C9D6E8, #0072EF); }\r\n\r\n\/* stats as rings *\/\r\n#acrmx-lp .lp-stats.lp-rings { display: grid; grid-template-columns: 1fr; gap: 16px; }\r\n#acrmx-lp .lp-ringstat { display: flex; align-items: center; gap: 22px; padding: 22px 24px; border-radius: 20px; background: #FFFFFF; box-shadow: 0 20px 48px -28px rgba(15,59,122,0.3), 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp .lp-ringstat.lp-rs-dark { background: linear-gradient(135deg, #0A2956, #1350B8); box-shadow: 0 24px 48px -24px rgba(15,59,122,0.6); }\r\n#acrmx-lp .lp-ring { --rc: #0072EF; --rt: #F1F4F9; position: relative; width: 120px; height: 120px; flex-shrink: 0; border-radius: 50%; background: conic-gradient(var(--rc) calc(var(--p) * 1%), var(--rt) 0); display: flex; align-items: center; justify-content: center; }\r\n#acrmx-lp .lp-ring::before { content: ''; position: absolute; inset: 14px; border-radius: 50%; background: #FFFFFF; }\r\n#acrmx-lp .lp-rs-dark .lp-ring { --rc: #8ADA3F; --rt: rgba(255,255,255,0.14); }\r\n#acrmx-lp .lp-rs-dark .lp-ring::before { background: #0F3B7A; }\r\n#acrmx-lp .lp-ring b { position: relative; font-size: 24px; font-weight: 700; letter-spacing: -0.02em; color: #0F3B7A; white-space: nowrap; }\r\n#acrmx-lp .lp-rs-dark .lp-ring b { color: #FFFFFF; }\r\n#acrmx-lp .lp-ring-t span { display: block; font-size: 16px; font-weight: 600; line-height: 1.35; color: #0F3B7A; }\r\n#acrmx-lp .lp-rs-dark .lp-ring-t span { color: #FFFFFF; }\r\n#acrmx-lp .lp-ring-t small { display: block; margin-top: 6px; font-size: 12.5px; color: #5B6270; }\r\n#acrmx-lp .lp-rs-dark .lp-ring-t small { color: rgba(255,255,255,0.65); }\r\n\r\n\/* anonymous vs identified illustrations *\/\r\n#acrmx-lp .lp-ill { border-radius: 18px; overflow: hidden; margin-bottom: 6px !important; }\r\n#acrmx-lp .lp-browser { background: #FFFFFF; border: 1px solid #DCE5F1; box-shadow: 0 18px 40px -26px rgba(15,59,122,0.45); }\r\n#acrmx-lp .lp-br-bar { display: flex; align-items: center; gap: 6px; padding: 10px 14px; background: #EEF2F8; }\r\n#acrmx-lp .lp-br-bar > i { width: 9px; height: 9px; border-radius: 50%; background: #F07000; }\r\n#acrmx-lp .lp-br-bar > i:nth-child(2) { background: #FFCA5E; } #acrmx-lp .lp-br-bar > i:nth-child(3) { background: #8ADA3F; }\r\n#acrmx-lp .lp-br-url { flex: 1; margin-left: 10px; padding: 6px 10px; border-radius: 8px; background: #FFFFFF; }\r\n#acrmx-lp .lp-br-body { position: relative; padding: 18px; min-height: 150px; }\r\n#acrmx-lp .lp-br-grid { display: flex; gap: 12px; }\r\n#acrmx-lp .lp-br-grid .lp-thumb { width: 30%; height: 84px; border-radius: 12px; opacity: 0.55; }\r\n#acrmx-lp .lp-toast { position: absolute; right: 14px; top: 14px; width: 230px; display: flex; gap: 10px; align-items: center; padding: 12px; border-radius: 14px; background: #FFFFFF; box-shadow: 0 18px 36px -14px rgba(15,59,122,0.5); border-left: 4px solid #0072EF; }\r\n#acrmx-lp .lp-anon { position: absolute; left: 18px; bottom: 14px; display: inline-flex; align-items: center; gap: 6px; padding: 5px 10px; border-radius: 30px; background: #0F3B7A; color: #FFFFFF; font-size: 11.5px; font-weight: 600; }\r\n#acrmx-lp .lp-profile { background: #FFFFFF; border: 1px solid #DCE5F1; box-shadow: 0 18px 40px -26px rgba(15,59,122,0.45); padding: 16px; }\r\n#acrmx-lp .lp-pf-h { display: flex; align-items: center; gap: 12px; padding-bottom: 12px; border-bottom: 1px dashed #DCE5F1; }\r\n#acrmx-lp .lp-pf-av { width: 40px; height: 40px; border-radius: 50%; display: inline-flex; align-items: center; justify-content: center; background: linear-gradient(135deg, #5DBB1F, #8ADA3F); color: #0F3B7A; }\r\n#acrmx-lp .lp-pf-n { flex: 1; }\r\n#acrmx-lp .lp-pf-tag { font-size: 11px; font-weight: 700; padding: 4px 10px; border-radius: 30px; background: #EEF9E4; color: #3F7A12; }\r\n#acrmx-lp .lp-pf-rows { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; padding-top: 12px; }\r\n#acrmx-lp .lp-pf-r { display: flex; align-items: center; gap: 8px; padding: 7px 9px; border-radius: 10px; background: #F5F7FA; }\r\n#acrmx-lp .lp-pf-r .lp-ct { width: 24px; height: 24px; border-radius: 7px; box-shadow: none; }\r\n#acrmx-lp .lp-pf-r b { flex: 1; font-size: 12.5px; font-weight: 600; color: #0F3B7A; }\r\n#acrmx-lp .lp-pf-r > svg { color: #30C054; }\r\n#acrmx-lp .lp-duo2 .lp-dcard > .lp-ico { display: none; }\r\n\r\n\/* templates: channel colour per phone *\/\r\n#acrmx-lp figure.lp-tp-push figcaption .lp-tile { background: linear-gradient(135deg, #0072EF, #3D9BFF); }\r\n#acrmx-lp figure.lp-tp-wa figcaption .lp-tile { background: linear-gradient(135deg, #30C054, #8ADA3F); }\r\n#acrmx-lp figure.lp-tp-mail figcaption .lp-tile { background: linear-gradient(135deg, #F07000, #F5923D); }\r\n#acrmx-lp figure.lp-tp-voice figcaption .lp-tile { background: linear-gradient(135deg, #0072EF, #30C054); }\r\n#acrmx-lp figure.lp-tp-push { background: linear-gradient(180deg, #0B4FB3, #0A2956); }\r\n#acrmx-lp figure.lp-tp-wa { background: linear-gradient(180deg, #12872F, #0A4A1A); }\r\n#acrmx-lp figure.lp-tp-mail { background: linear-gradient(180deg, #F07000, #8A3D00); }\r\n#acrmx-lp figure.lp-tp-voice { background: linear-gradient(180deg, #0F3B7A, #0072EF); }\r\n#acrmx-lp .lp-tp-mail .lp-tp-screen { background: #FFFFFF; }\r\n#acrmx-lp .lp-tp-mail p.lp-bub { border-radius: 12px; border-top: 4px solid #F07000; }\r\n#acrmx-lp .lp-tp-push .lp-tp-screen { background: linear-gradient(180deg, #DCEBFF, #F1F6FD); }\r\n\r\n\/* dark band: call screen \/ chat beside the situation cards *\/\r\n#acrmx-lp .lp-vgrid { display: grid; grid-template-columns: 360px minmax(0, 1fr); gap: 32px; align-items: center; margin-top: 48px !important; }\r\n#acrmx-lp .lp-vgrid .lp-sit { margin-top: 0 !important; grid-template-columns: 1fr 1fr; }\r\n#acrmx-lp .lp-vgrid .lp-sit > li { display: flex !important; flex-direction: column !important; align-items: flex-start !important; justify-content: flex-start !important; gap: 14px !important; padding: 24px !important; font-size: 15px !important; line-height: 1.6 !important; }\r\n#acrmx-lp .lp-vgrid .lp-sit > li > * { width: 100%; }\r\n#acrmx-lp .lp-vgrid .lp-sit > li > .lp-ico { width: 44px !important; flex: 0 0 44px; }\r\n#acrmx-lp .lp-callmock { padding: 22px; border-radius: 28px; background: linear-gradient(160deg, rgba(0,114,239,0.28), rgba(15,59,122,0.5)); border: 1px solid rgba(255,255,255,0.16); box-shadow: 0 40px 80px -40px rgba(0,0,0,0.7); display: flex; flex-direction: column; gap: 16px; }\r\n#acrmx-lp .lp-cm-h { display: flex; flex-direction: column; align-items: center; gap: 8px; }\r\n#acrmx-lp .lp-cm-pulse { width: 64px; height: 64px; border-radius: 50%; display: inline-flex; align-items: center; justify-content: center; color: #FFFFFF; background: linear-gradient(135deg, #0072EF, #30C054); box-shadow: 0 0 0 10px rgba(0,114,239,0.22), 0 0 0 22px rgba(0,114,239,0.1); margin: 14px 0 6px; }\r\n#acrmx-lp .lp-cm-h b { font-size: 15px; font-weight: 700; color: #FFFFFF; }\r\n#acrmx-lp .lp-cm-h small { font-size: 12px; color: rgba(255,255,255,0.65); font-variant-numeric: tabular-nums; }\r\n#acrmx-lp .lp-wave-l { justify-content: center; height: 30px; }\r\n#acrmx-lp .lp-wave-l i { background: #30C054; }\r\n#acrmx-lp .lp-cm-chat { display: flex; flex-direction: column; gap: 8px; }\r\n#acrmx-lp .lp-cm-b { display: flex; gap: 8px; align-items: flex-start; padding: 10px 12px; border-radius: 14px; max-width: 86%; }\r\n#acrmx-lp .lp-cm-b > span { flex: 1; min-width: 120px; }\r\n#acrmx-lp .lp-cm-ai { background: rgba(255,255,255,0.12); color: #FF9CC0; border-radius: 14px 14px 14px 4px; }\r\n#acrmx-lp .lp-cm-ai .lp-sk { background: rgba(255,255,255,0.4); }\r\n#acrmx-lp .lp-cm-me { align-self: flex-end; background: #FFFFFF; border-radius: 14px 14px 4px 14px; }\r\n#acrmx-lp .lp-cm-acts { display: flex; gap: 8px; flex-wrap: wrap; justify-content: center; }\r\n#acrmx-lp .lp-cm-acts span { display: inline-flex; align-items: center; gap: 6px; padding: 6px 12px; border-radius: 30px; background: rgba(138,218,63,0.16); color: #B9F07E; font-size: 12px; font-weight: 600; border: 1px solid rgba(138,218,63,0.35); }\r\n#acrmx-lp .lp-chatmock { border-radius: 28px; overflow: hidden; background: #ECE5DD; box-shadow: 0 40px 80px -40px rgba(0,0,0,0.7); border: 6px solid #071733; }\r\n#acrmx-lp .lp-wa-h { display: flex; align-items: center; gap: 10px; padding: 14px 16px; background: #12872F; }\r\n#acrmx-lp .lp-wa-h b { font-size: 14px; font-weight: 700; color: #FFFFFF; }\r\n#acrmx-lp .lp-wa-v { width: 16px; height: 16px; border-radius: 50%; background: #8ADA3F; color: #FFFFFF; display: inline-flex; align-items: center; justify-content: center; }\r\n#acrmx-lp .lp-wa-body { display: flex; flex-direction: column; gap: 10px; padding: 18px 14px 22px; }\r\n#acrmx-lp .lp-wa-b { display: block; padding: 10px 12px; border-radius: 12px; max-width: 82%; box-shadow: 0 1px 2px rgba(0,0,0,0.08); }\r\n#acrmx-lp .lp-wa-in { background: #FFFFFF; border-radius: 4px 12px 12px 12px; }\r\n#acrmx-lp .lp-wa-in > svg { color: #30C054; margin-bottom: 6px; }\r\n#acrmx-lp .lp-wa-out { align-self: flex-end; background: #DCF8C6; border-radius: 12px 4px 12px 12px; width: 60%; }\r\n#acrmx-lp .lp-wa-out .lp-sk { background: #B5E39A; }\r\n#acrmx-lp .lp-wa-card { display: flex; gap: 10px; align-items: center; padding: 8px; margin-bottom: 10px; border-radius: 10px; background: #F3F5F7; }\r\n#acrmx-lp .lp-wa-card > span:last-child { flex: 1; }\r\n#acrmx-lp .lp-wa-btn { display: flex; align-items: center; justify-content: center; margin-top: 10px; padding: 7px; border-top: 1px solid #E8EDF4; color: #0072EF; }\r\n\r\n\/* measurement chain: stage colours *\/\r\n#acrmx-lp .lp-funnel li .lp-fn { background: linear-gradient(135deg, var(--c1), var(--c2)) !important; color: var(--ci, #FFFFFF) !important; }\r\n#acrmx-lp .lp-funnel li { border-color: #DCE3EC; }\r\n\r\n\/* SFMC hero: fit factors *\/\r\n#acrmx-lp .lp-mock.lp-fit { width: 440px; }\r\n#acrmx-lp .lp-fit .lp-jtag { display: inline-flex; align-items: center; gap: 6px; padding: 5px 10px; border-radius: 50px; background: rgba(138,218,63,0.18); color: #B9F07E; font-size: 11.5px; font-weight: 700; white-space: nowrap; }\r\n#acrmx-lp .lp-fit-body { display: flex; flex-direction: column; gap: 12px; padding: 18px; background: #F5F7FA; }\r\n#acrmx-lp .lp-fit-r { display: flex; gap: 14px; align-items: flex-start; padding: 16px; border-radius: 16px; background: #FFFFFF; box-shadow: 0 0 0 1px #E4EAF2; }\r\n#acrmx-lp .lp-fit-r > div { flex: 1; min-width: 0; }\r\n#acrmx-lp .lp-fit-r b { display: block; font-size: 14px; font-weight: 700; color: #0F3B7A; margin-bottom: 10px; line-height: 1.3; }\r\n#acrmx-lp .lp-fit-n { width: 30px; height: 30px; border-radius: 10px; flex-shrink: 0; display: inline-flex; align-items: center; justify-content: center; font-size: 14px; font-weight: 800; color: #FFFFFF; }\r\n#acrmx-lp .lp-f1 .lp-fit-n { background: linear-gradient(135deg, #0072EF, #16469D) !important; } #acrmx-lp .lp-f2 .lp-fit-n { background: linear-gradient(135deg, #12872F, #30C054) !important; } #acrmx-lp .lp-f3 .lp-fit-n { background: linear-gradient(135deg, #F07000, #F5923D) !important; }\r\n#acrmx-lp .lp-fit-chips { display: flex; flex-wrap: wrap; gap: 6px; }\r\n#acrmx-lp .lp-fit-chips i { font-style: normal; font-size: 12px; font-weight: 600; padding: 5px 10px; border-radius: 30px; background: #F1F4F9; color: #3A4252; border: 1px solid #E4EAF2; }\r\n#acrmx-lp .lp-f1 .lp-fit-chips i.lp-on { background: #E8F2FF; color: #0B5BC4; border-color: #9CC6FF; }\r\n#acrmx-lp .lp-f2 .lp-fit-chips i.lp-on { background: #FFF6E0; color: #8A5A00; border-color: #FFE3A3; }\r\n#acrmx-lp .lp-fit-tr { position: relative; display: block; height: 8px; border-radius: 6px; background: linear-gradient(90deg, #C9D6E8, #0072EF 50%, #C9D6E8); margin: 6px 0 8px; }\r\n#acrmx-lp .lp-fit-tr i { position: absolute; left: 50%; margin-left: -10px; top: 50%; width: 20px; height: 20px; margin-top: -10px; border-radius: 50%; background: #FFFFFF; border: 4px solid #0072EF; box-shadow: 0 4px 10px rgba(15,59,122,0.25); }\r\n#acrmx-lp .lp-fit-ends { display: flex; justify-content: space-between; }\r\n#acrmx-lp .lp-fit-ends small { font-size: 11.5px; font-weight: 600; color: #5B6270; }\r\n#acrmx-lp .lp-fit .lp-mock-f { justify-content: space-between; }\r\n#acrmx-lp .lp-fit .lp-mock-f { flex-direction: row !important; flex-wrap: nowrap !important; align-items: center !important; }\r\n#acrmx-lp .lp-fit .lp-mock-f > span { white-space: nowrap; }\r\n#acrmx-lp .lp-fit .lp-mock-h { display: flex !important; justify-content: space-between !important; align-items: center; gap: 12px; }\r\n\r\n@media (max-width: 1100px) {\r\n  #acrmx-lp .lp-vgrid { grid-template-columns: 1fr; }\r\n  #acrmx-lp .lp-vgrid > .lp-callmock, #acrmx-lp .lp-vgrid > .lp-chatmock { max-width: 380px; width: 100%; margin: 0 auto !important; }\r\n}\r\n@media (max-width: 900px) {\r\n  #acrmx-lp .lp-scene { margin: 0 auto !important; }\r\n}\r\n@media (max-width: 760px) {\r\n  #acrmx-lp .lp-scene { width: 100%; max-width: 340px; height: 560px; }\r\n  #acrmx-lp .lp-phone { width: 270px; top: 100px; }\r\n  #acrmx-lp .lp-cartcard { width: 200px; left: 0; top: 0; }\r\n  #acrmx-lp .lp-vgrid .lp-sit { grid-template-columns: 1fr; }\r\n  #acrmx-lp .lp-ring { width: 96px; height: 96px; }\r\n  #acrmx-lp .lp-ring::before { inset: 11px; }\r\n  #acrmx-lp .lp-ring b { font-size: 19px; }\r\n  #acrmx-lp .lp-toast { width: 200px; }\r\n  #acrmx-lp .lp-mock.lp-fit { width: 100%; }\r\n}\r\n#acrmx-lp table.lp-mt tbody tr.lp-tr-voice { --c1: #0072EF; --c2: #30C054; --ci: #FFFFFF; }\r\n\r\n\/* phone-shaped devices: black bezel, rounded corners, dynamic island, home bar *\/\r\n#acrmx-lp figure.lp-tp, #acrmx-lp .lp-callmock, #acrmx-lp .lp-chatmock { position: relative; }\r\n#acrmx-lp .lp-phone, #acrmx-lp figure.lp-tp, #acrmx-lp .lp-callmock, #acrmx-lp .lp-chatmock { border: 10px solid #0F0F0F !important; border-radius: 46px !important; box-shadow: 0 0 0 2px #2A2A2A, 0 40px 80px -36px rgba(3,12,32,0.75) !important; overflow: hidden; }\r\n#acrmx-lp figure.lp-tp::after, #acrmx-lp .lp-callmock::after, #acrmx-lp .lp-chatmock::after, #acrmx-lp .lp-phone::after { content: \"\"; position: absolute; left: 50%; bottom: 8px; width: 96px; height: 4px; margin-left: -48px; border-radius: 4px; background: rgba(255,255,255,0.55); z-index: 3; }\r\n#acrmx-lp .lp-chatmock::after, #acrmx-lp .lp-tp-mail::after, #acrmx-lp .lp-tp-push::after, #acrmx-lp .lp-tp-wa::after { background: rgba(15,15,15,0.35); }\r\n#acrmx-lp figure.lp-tp::before, #acrmx-lp .lp-callmock::before, #acrmx-lp .lp-chatmock::before { content: \"\"; position: absolute; left: 50%; top: 9px; width: 78px; height: 22px; margin-left: -39px; border-radius: 14px; background: #0F0F0F; z-index: 3; }\r\n#acrmx-lp .lp-scene { height: 620px; }\r\n#acrmx-lp .lp-phone { top: 44px; width: 286px; min-height: 572px; padding: 12px 12px 26px; background: linear-gradient(180deg, #0B245B, #16469D) !important; }\r\n#acrmx-lp .lp-ph-top { position: relative; justify-content: center; padding: 0 0 8px; }\r\n#acrmx-lp .lp-ph-time { position: absolute; left: 14px; top: 2px; }\r\n#acrmx-lp .lp-ph-notch { width: 82px; height: 24px; border-radius: 14px; background: #0F0F0F; }\r\n#acrmx-lp .lp-ph-exit { margin-top: auto; padding-bottom: 6px; }\r\n#acrmx-lp figure.lp-tp { aspect-ratio: 9 \/ 18.5; padding: 0 !important; background: #0F0F0F !important; }\r\n#acrmx-lp figure.lp-tp figcaption { padding: 40px 14px 14px !important; }\r\n#acrmx-lp figure.lp-tp-push figcaption { background: linear-gradient(135deg, #0072EF, #16469D); }\r\n#acrmx-lp figure.lp-tp-wa figcaption { background: linear-gradient(135deg, #12872F, #30C054); }\r\n#acrmx-lp figure.lp-tp-mail figcaption { background: linear-gradient(135deg, #F07000, #F5923D); }\r\n#acrmx-lp figure.lp-tp-voice figcaption { background: linear-gradient(135deg, #0072EF, #30C054); }\r\n#acrmx-lp figure.lp-tp figcaption .lp-tile { background: rgba(255,255,255,0.2) !important; }\r\n#acrmx-lp .lp-tp-screen { border-radius: 0 !important; padding: 18px 14px 30px !important; }\r\n#acrmx-lp .lp-vgrid { grid-template-columns: 320px minmax(0, 1fr); }\r\n#acrmx-lp .lp-callmock, #acrmx-lp .lp-chatmock { width: 300px; aspect-ratio: 9 \/ 19; justify-self: center; }\r\n#acrmx-lp .lp-callmock { padding: 46px 18px 30px !important; justify-content: space-between; background: linear-gradient(180deg, #0A2956, #0F3B7A 55%, #16469D) !important; }\r\n#acrmx-lp .lp-chatmock { display: flex; flex-direction: column; }\r\n#acrmx-lp .lp-wa-h { padding: 40px 16px 12px !important; }\r\n#acrmx-lp .lp-wa-body { flex: 1; }\r\n#acrmx-lp .lp-cm-ai { color: #8ADA3F; }\r\n@media (max-width: 900px) {\r\n  #acrmx-lp .lp-vgrid { grid-template-columns: 1fr; }\r\n}\r\n@media (max-width: 760px) {\r\n  #acrmx-lp figure.lp-tp { max-width: 300px; width: 100%; margin: 0 auto !important; }\r\n  #acrmx-lp .lp-scene { height: 700px; }\r\n  #acrmx-lp .lp-phone { width: 264px; top: 100px; min-height: 540px; }\r\n}\r\n#acrmx-lp .lp-ct.lp-c-sms { color: #0F3B7A; }\r\n#acrmx-lp .lp-ph-clock { text-align: center; color: #FFFFFF; padding: 6px 0 14px; }\r\n#acrmx-lp .lp-ph-clock b { display: block; font-size: 54px; font-weight: 300; letter-spacing: -0.03em; line-height: 1; }\r\n#acrmx-lp .lp-ph-clock i { display: block; width: 110px; height: 8px; margin: 10px auto 0; border-radius: 6px; background: rgba(255,255,255,0.35); }\r\n#acrmx-lp .lp-tp-screen { display: flex; flex-direction: column; }\r\n#acrmx-lp .lp-tp-screen::after { content: \"\"; display: block; margin-top: auto; height: 34px; border-radius: 18px; background: rgba(15,15,15,0.06); border: 1px solid rgba(15,15,15,0.08); }\r\n#acrmx-lp .lp-tp-voice .lp-tp-screen::after { height: 44px; width: 44px; align-self: center; border-radius: 50%; border: 0; background: linear-gradient(135deg, #0072EF, #30C054); box-shadow: 0 0 0 8px rgba(0,114,239,0.2); }\r\n#acrmx-lp .lp-wa-body { display: flex; flex-direction: column; }\r\n#acrmx-lp .lp-chatmock .lp-wa-body::after { content: \"\"; display: block; margin-top: auto; height: 34px; border-radius: 18px; background: #FFFFFF; box-shadow: 0 1px 2px rgba(15,15,15,0.08); }\r\n#acrmx-lp .lp-phone { min-height: 0 !important; }\r\n#acrmx-lp .lp-ph-exit { margin-top: 4px !important; text-wrap: balance; }\r\n#acrmx-lp figure.lp-tp { aspect-ratio: auto !important; }\r\n#acrmx-lp .lp-tp-screen { flex: 1; min-height: 300px; gap: 14px; }\r\n#acrmx-lp .lp-callmock, #acrmx-lp .lp-chatmock { aspect-ratio: auto !important; }\r\n#acrmx-lp .lp-chatmock .lp-wa-body { gap: 10px; padding-bottom: 30px !important; }\r\n#acrmx-lp .lp-chatmock .lp-wa-body::after { margin-top: 14px !important; }\r\n#acrmx-lp .lp-facts > li:nth-child(3) { --c1: #0072EF; --c2: #30C054; --ci: #FFFFFF; }\r\n#acrmx-lp .lp-dark .lp-sit > li:nth-child(6n+4) { --c1: #FFCA5E; --c2: #F5923D; --ci: #0F3B7A; }\r\n#acrmx-lp .lp-nofit > li:nth-child(3n+1) .lp-ico { background: linear-gradient(135deg, #0072EF, #16469D) !important; color: #FFFFFF !important; }\r\n#acrmx-lp .lp-nofit > li:nth-child(3n+2) .lp-ico { background: linear-gradient(135deg, #0072EF, #30C054) !important; color: #FFFFFF !important; }\r\n#acrmx-lp .lp-nofit > li:nth-child(3n+3) .lp-ico { background: linear-gradient(135deg, #12872F, #30C054) !important; color: #FFFFFF !important; }\r\n#acrmx-lp .lp-certs .lp-cert:nth-of-type(1) .lp-ico { background: linear-gradient(135deg, #0072EF, #16469D) !important; color: #FFFFFF !important; }\r\n#acrmx-lp .lp-certs .lp-cert:nth-of-type(2) .lp-ico { background: linear-gradient(135deg, #12872F, #30C054) !important; color: #FFFFFF !important; }\r\n#acrmx-lp .lp-certs .lp-cert:nth-of-type(3) .lp-ico { background: linear-gradient(135deg, #FFCA5E, #F5923D) !important; color: #0F3B7A !important; }\r\n@media (max-width: 760px) {\r\n  #acrmx-lp .lp-vgrid > .lp-callmock, #acrmx-lp .lp-vgrid > .lp-chatmock { max-width: 300px !important; }\r\n  #acrmx-lp .lp-call .lp-nt { min-width: 0; flex: 1; }\r\n  #acrmx-lp .lp-call .lp-nt b { white-space: normal !important; display: block; }\r\n}\r\n#acrmx-lp .lp-sr { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }\r\n#acrmx-lp .lp-indtag { display: inline-flex; align-items: center; gap: 5px; margin-top: 8px; padding: 4px 9px; border-radius: 999px; background: #8ADA3F; color: #0F3B7A; font-size: 11px; font-weight: 800; letter-spacing: 0.04em; text-transform: uppercase; white-space: nowrap; width: max-content; }\r\n#acrmx-lp table.lp-mt tbody tr.lp-tr-ind th, #acrmx-lp table.lp-mt tbody tr.lp-tr-ind td, #acrmx-lp table.lp-mt tbody tr.lp-tr-ind td.lp-warm { background: #F1FAE8 !important; }\r\n#acrmx-lp table.lp-mt tbody tr.lp-tr-ind th { box-shadow: inset 4px 0 0 #8ADA3F; }\r\n#acrmx-lp table.lp-mt tbody tr.lp-tr-ind .lp-mono, #acrmx-lp .lp-mc-ind .lp-mono { background: linear-gradient(135deg, #12872F, #8ADA3F) !important; color: #FFFFFF !important; }\r\n#acrmx-lp table.lp-mt tbody tr:not(.lp-tr-ind) .lp-mono, #acrmx-lp .lp-mc:not(.lp-mc-ind) .lp-mono, #acrmx-lp .lp-pc:not(.lp-pc-ind) .lp-mono { background: #E5E7E5 !important; color: #2A2A2A !important; }\r\n#acrmx-lp .lp-mc-ind { box-shadow: 0 0 0 2px #8ADA3F !important; }\r\n#acrmx-lp .lp-sit > li.lp-sit-ind { grid-column: 1 \/ -1; background: linear-gradient(135deg, #12872F, #30C054) !important; border-color: transparent !important; box-shadow: 0 24px 48px -24px rgba(18,135,47,0.6); --c1: #FFFFFF; --c2: #E5E7E5; --ci: #12872F; }\r\n#acrmx-lp .lp-sit > li.lp-sit-ind p { color: #FFFFFF !important; font-size: 17px; font-weight: 500; }\r\n#acrmx-lp .lp-sit > li.lp-sit-ind .lp-ico { background: #FFFFFF !important; color: #12872F !important; }\r\n#acrmx-lp .lp-sit-logo { display: block; height: 60px; width: auto; margin: -16px 0 -6px -22px; filter: brightness(0) invert(1); }\r\n#acrmx-lp .lp-sit > li:not(.lp-sit-ind):nth-child(2) { --c1: #0072EF; --c2: #16469D; --ci: #FFFFFF; }\r\n#acrmx-lp .lp-sit > li:not(.lp-sit-ind):nth-child(3) { --c1: #F07000; --c2: #F5923D; --ci: #FFFFFF; }\r\n#acrmx-lp .lp-sit > li:not(.lp-sit-ind):nth-child(4) { --c1: #FFCA5E; --c2: #F5923D; --ci: #0F3B7A; }\r\n#acrmx-lp .lp-pcs > li.lp-pc-feat { grid-column: 1 \/ -1; }\r\n#acrmx-lp .lp-pc.lp-pc-ind { display: grid !important; grid-template-columns: minmax(0, 1fr) minmax(0, 1.2fr); gap: 36px; padding: 40px; background: linear-gradient(135deg, #0B245B, #16469D); box-shadow: 0 30px 60px -30px rgba(11,36,91,0.7); }\r\n#acrmx-lp .lp-pc-ind .lp-pcf-l { display: flex; flex-direction: column; gap: 16px; align-items: flex-start; }\r\n#acrmx-lp .lp-pc-ind .lp-pcf-r { display: flex; flex-direction: column; gap: 16px; }\r\n#acrmx-lp .lp-pc-logo { height: 84px; width: auto; margin: -22px 0 -20px -30px; }\r\n#acrmx-lp .lp-pc-ind p.lp-what { color: #FFFFFF; font-size: 17px; }\r\n#acrmx-lp .lp-pc-ind .lp-best { background: rgba(138,218,63,0.16); }\r\n#acrmx-lp .lp-pc-ind .lp-best dt { color: #8ADA3F; }\r\n#acrmx-lp .lp-pc-ind .lp-best dd { color: #FFFFFF; }\r\n#acrmx-lp .lp-pc-ind .lp-good { display: flex; flex-direction: column; gap: 14px; padding: 20px 22px; border-radius: 14px; background: rgba(255,255,255,0.08); box-shadow: inset 0 0 0 1px rgba(255,255,255,0.14); }\r\n#acrmx-lp .lp-pc-ind .lp-good dt { color: #8ADA3F; }\r\n#acrmx-lp .lp-pc-ind .lp-good dd { color: #E5E7E5; }\r\n#acrmx-lp .lp-pc-ind .lp-good a, #acrmx-lp .lp-pc-ind .lp-more a { color: #FFFFFF !important; }\r\n#acrmx-lp .lp-pc-ind details.lp-more { border-color: rgba(255,255,255,0.18); }\r\n#acrmx-lp .lp-pc-ind details.lp-more > summary { color: #FFFFFF; }\r\n#acrmx-lp .lp-pc-ind details.lp-more .lp-chev { background: rgba(255,255,255,0.14); color: #FFFFFF; }\r\n#acrmx-lp .lp-pc-ind details.lp-more dt { color: #8ADA3F; }\r\n#acrmx-lp .lp-pc-ind details.lp-more dd { color: #E5E7E5; }\r\n#acrmx-lp .lp-pc-ind .lp-ctas { margin-top: auto; }\r\n#acrmx-lp .lp-pc:not(.lp-pc-ind) { background: #F5F6F5; box-shadow: 0 0 0 1px #E5E7E5; }\r\n#acrmx-lp .lp-pc:not(.lp-pc-ind) h3.lp-h3 { font-size: 18px !important; color: #2A2A2A !important; }\r\n#acrmx-lp .lp-indwhy { position: relative; overflow: hidden; background: linear-gradient(135deg, #0B245B, #16469D); color: #FFFFFF; }\r\n#acrmx-lp .lp-indwhy .lp-h2 { color: #FFFFFF !important; }\r\n#acrmx-lp .lp-indwhy .lp-acc { color: #8ADA3F !important; }\r\n#acrmx-lp .lp-indwhy .lp-lead { color: #E5E7E5 !important; }\r\n#acrmx-lp .lp-indwhy-logo { display: block; height: 96px; width: auto; margin: -24px auto -8px; }\r\n#acrmx-lp .lp-whyg { list-style: none; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; margin: 48px 0 0; padding: 0; }\r\n#acrmx-lp .lp-whyg > li { padding: 26px; border-radius: 18px; background: rgba(255,255,255,0.07); box-shadow: inset 0 0 0 1px rgba(255,255,255,0.14); }\r\n#acrmx-lp .lp-whyg .lp-ico { display: inline-flex; align-items: center; justify-content: center; width: 46px; height: 46px; border-radius: 12px; color: #FFFFFF; margin-bottom: 16px; }\r\n#acrmx-lp .lp-whyg > li:nth-child(1) .lp-ico { background: linear-gradient(135deg, #0072EF, #16469D); }\r\n#acrmx-lp .lp-whyg > li:nth-child(2) .lp-ico { background: linear-gradient(135deg, #12872F, #30C054); }\r\n#acrmx-lp .lp-whyg > li:nth-child(3) .lp-ico { background: linear-gradient(135deg, #F07000, #F5923D); }\r\n#acrmx-lp .lp-whyg > li:nth-child(4) .lp-ico { background: linear-gradient(135deg, #30C054, #8ADA3F); }\r\n#acrmx-lp .lp-whyg > li:nth-child(5) .lp-ico { background: linear-gradient(135deg, #FFCA5E, #F5923D); color: #0F3B7A; }\r\n#acrmx-lp .lp-whyg > li:nth-child(6) .lp-ico { background: linear-gradient(135deg, #0072EF, #30C054); }\r\n#acrmx-lp .lp-whyg h3.lp-h3 { color: #FFFFFF !important; font-size: 18px !important; margin: 0 0 8px; }\r\n#acrmx-lp .lp-whyg p { color: #E5E7E5; font-size: 15px; line-height: 1.6; margin: 0; }\r\n#acrmx-lp .lp-whyg a { color: #8ADA3F !important; }\r\n#acrmx-lp .lp-whyc { justify-content: center; margin-top: 40px; }\r\n@media (max-width: 900px) {\r\n  #acrmx-lp .lp-whyg { grid-template-columns: repeat(2, minmax(0, 1fr)); }\r\n  #acrmx-lp .lp-pc.lp-pc-ind { grid-template-columns: minmax(0, 1fr); padding: 28px 22px; }\r\n}\r\n@media (max-width: 600px) {\r\n  #acrmx-lp .lp-whyg { grid-template-columns: minmax(0, 1fr); }\r\n}\r\n#acrmx-lp .lp-pc-ind details.lp-more { width: 100%; }\r\n#acrmx-lp .lp-pc-ind .lp-btn { font-weight: 700; }\r\n#acrmx-lp .lp-pc:not(.lp-pc-ind) .lp-best { background: #FFFFFF !important; box-shadow: inset 0 0 0 1px #E5E7E5; }\r\n#acrmx-lp .lp-pc:not(.lp-pc-ind) .lp-best dt { color: #5B6472 !important; }\r\n#acrmx-lp .lp-indwhy .lp-chip { background: rgba(138,218,63,0.12) !important; color: #8ADA3F !important; border-color: rgba(138,218,63,0.4) !important; }\r\n#acrmx-lp .lp-indwhy .lp-head { display: flex; flex-direction: column; align-items: center; }\r\n@media (min-width: 901px) {\r\n  #acrmx-lp .lp-sit:has(.lp-sit-ind) { grid-template-columns: repeat(3, minmax(0, 1fr)) !important; }\r\n}\r\n@media (min-width: 1200px) {\r\n  #acrmx-lp .lp-pcs:has(.lp-pc-feat) { grid-template-columns: repeat(4, minmax(0, 1fr)) !important; }\r\n}\r\n@media (max-width: 900px) {\r\n  #acrmx-lp .lp-pc.lp-pc-ind { display: flex !important; flex-direction: column; }\r\n  #acrmx-lp .lp-pc-ind .lp-pcf-l { display: contents; }\r\n  #acrmx-lp .lp-pc-ind .lp-pcf-l > * { margin-bottom: 0; }\r\n  #acrmx-lp .lp-pc-ind .lp-pcf-l .lp-ctas { order: 9; margin-top: 0; }\r\n  #acrmx-lp .lp-pc-ind .lp-pcf-r { order: 5; }\r\n}\r\n#acrmx-lp .lp-phone { width: 286px !important; min-height: 620px !important; display: flex; flex-direction: column; }\r\n#acrmx-lp figure.lp-tp { width: 280px; max-width: 100%; min-height: 606px; justify-self: center; margin-left: auto !important; margin-right: auto !important; display: flex !important; flex-direction: column; }\r\n#acrmx-lp figure.lp-tp .lp-tp-screen { flex: 1 1 auto; }\r\n#acrmx-lp .lp-callmock, #acrmx-lp .lp-chatmock { width: 300px !important; max-width: 100%; min-height: 650px; }\r\n#acrmx-lp .lp-chatmock .lp-wa-body { flex: 1 1 auto; }\r\n#acrmx-lp .lp-prs-h { margin: 56px 0 18px; font-size: 13px !important; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: #5B6472 !important; text-align: center; }\r\n#acrmx-lp .lp-prs { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px 16px; align-items: start; }\r\n#acrmx-lp details.lp-pr { background: #FFFFFF; border-radius: 16px; box-shadow: 0 0 0 1px #E5E7E5; transition: box-shadow .2s; }\r\n#acrmx-lp details.lp-pr[open] { box-shadow: 0 0 0 1px #C9CDD3, 0 18px 40px -24px rgba(15,15,15,0.25); }\r\n#acrmx-lp details.lp-pr > summary { list-style: none; cursor: pointer; display: grid; grid-template-columns: 40px minmax(0, 1fr) 32px; gap: 16px; align-items: center; padding: 18px 20px; min-height: 96px; }\r\n#acrmx-lp details.lp-pr > summary::-webkit-details-marker { display: none; }\r\n#acrmx-lp details.lp-pr .lp-mono { width: 40px; height: 40px; border-radius: 12px; display: inline-flex; align-items: center; justify-content: center; font-weight: 800; font-size: 15px; }\r\n#acrmx-lp .lp-pr-t { display: flex; flex-direction: column; gap: 4px; min-width: 0; }\r\n#acrmx-lp .lp-pr-t h3.lp-h3 { font-size: 17px !important; line-height: 1.3; margin: 0 !important; color: #0F0F0F !important; }\r\n#acrmx-lp .lp-pr-best, #acrmx-lp .lp-pr-best div { margin: 0; padding: 0; display: block; background: none !important; }\r\n#acrmx-lp .lp-pr-best dt { display: inline; font-size: 12px; font-weight: 700; color: #5B6472; margin-right: 4px; }\r\n#acrmx-lp .lp-pr-best dd { display: inline; margin: 0; font-size: 14px; line-height: 1.5; color: #2A2A2A; }\r\n#acrmx-lp details.lp-pr .lp-chev { width: 32px; height: 32px; border-radius: 50%; background: #F1F3F5; color: #0F3B7A; display: inline-flex; align-items: center; justify-content: center; transition: transform .2s; }\r\n#acrmx-lp details.lp-pr[open] .lp-chev { transform: rotate(180deg); }\r\n#acrmx-lp .lp-pr-b { padding: 4px 20px 20px 76px; display: flex; flex-direction: column; gap: 14px; border-top: 1px solid #EEF0F2; padding-top: 16px; }\r\n#acrmx-lp .lp-pr-b p.lp-what { margin: 0; font-size: 15px; color: #2A2A2A; }\r\n#acrmx-lp .lp-pr-dl { margin: 0; display: flex; flex-direction: column; gap: 12px; }\r\n#acrmx-lp .lp-pr-dl dt { font-size: 12px; font-weight: 800; letter-spacing: 0.06em; text-transform: uppercase; color: #5B6472; margin-bottom: 2px; }\r\n#acrmx-lp .lp-pr-dl dd { margin: 0; font-size: 14px; line-height: 1.6; color: #2A2A2A; }\r\n#acrmx-lp .lp-pr-b .lp-less { margin: 0; }\r\n@media (max-width: 760px) {\r\n  #acrmx-lp .lp-prs { grid-template-columns: minmax(0, 1fr); }\r\n  #acrmx-lp .lp-pr-b { padding-left: 20px; }\r\n  #acrmx-lp details.lp-pr > summary { min-height: 0; padding: 16px; gap: 12px; }\r\n}\r\n#acrmx-lp figure.lp-tp { min-height: 0 !important; aspect-ratio: 9 \/ 19.5 !important; }\r\n#acrmx-lp .lp-phone, #acrmx-lp .lp-callmock, #acrmx-lp .lp-chatmock { min-height: 0 !important; aspect-ratio: 9 \/ 19.5 !important; }\r\n#acrmx-lp .lp-pr-best div { display: flex !important; gap: 6px; align-items: baseline; }\r\n#acrmx-lp .lp-pr-best dt { flex: none; }\r\n#acrmx-lp .lp-pr-best dd { display: block; }\r\n#acrmx-lp .lp-pr-best dd::first-letter { text-transform: uppercase; }\r\n#acrmx-lp details.lp-pr .lp-mono { background: #E5E7E5 !important; color: #2A2A2A !important; }\r\n@media (min-width: 761px) { #acrmx-lp details.lp-pr > summary { min-height: 110px; } }\r\n#acrmx-lp .lp-pr-dl dd, #acrmx-lp .lp-pr-b .lp-less dd { display: block; }\r\n#acrmx-lp .lp-pr-dl dd::first-letter, #acrmx-lp .lp-pr-b .lp-less dd::first-letter { text-transform: uppercase; }\r\n#acrmx-lp .lp-pr-b .lp-less dt, #acrmx-lp .lp-pr-b .lp-less dd { font-size: 14px !important; line-height: 1.6; }\r\n#acrmx-lp .lp-pr-b .lp-less dt { font-weight: 700; color: #8A3D00; }\r\n@media (max-width: 760px) { #acrmx-lp .lp-pr-best div { flex-direction: column; gap: 0; } }\r\n#acrmx-lp .lp-prs { grid-template-columns: minmax(0, 1fr) !important; max-width: 880px; margin: 0 auto !important; gap: 10px !important; }\r\n@media (min-width: 761px) { #acrmx-lp details.lp-pr > summary { min-height: 0 !important; padding: 20px 24px; } }\r\n#acrmx-lp details.lp-pr > summary { align-items: start !important; }\r\n#acrmx-lp details.lp-pr > summary .lp-chev { margin-top: 4px; }\r\n#acrmx-lp .lp-pr-best dt, #acrmx-lp .lp-pr-b .lp-less dt { font-size: 12px !important; font-weight: 800 !important; letter-spacing: 0.06em; text-transform: uppercase; }\r\n#acrmx-lp .lp-pr-best dt { color: #5B6472; }\r\n#acrmx-lp .lp-pr-best div { align-items: baseline; }\r\n#acrmx-lp .lp-pr-b .lp-less { margin-right: 0; padding: 14px 16px; border-radius: 12px; }\r\n#acrmx-lp .lp-pr-b .lp-less dt { display: flex; align-items: center; gap: 6px; margin-bottom: 4px; }\r\n#acrmx-lp figure.lp-tp { width: 236px !important; }\r\n#acrmx-lp .lp-tp-screen { gap: 12px; padding: 16px 12px 28px !important; }\r\n#acrmx-lp .lp-tp-screen > p.lp-bub { order: 2; }\r\n#acrmx-lp .lp-tp-screen::before { content: \"\"; display: block; order: 3; }\r\n#acrmx-lp .lp-tp-screen::after { order: 4; }\r\n#acrmx-lp .lp-tp-push .lp-tp-screen::before { order: 1; content: \"9:41\"; text-align: center; font-size: 46px; font-weight: 300; line-height: 1; letter-spacing: -0.02em; color: #0F3B7A; padding: 18px 0 10px; }\r\n#acrmx-lp .lp-tp-wa .lp-tp-screen { background: #ECE5DD; }\r\n#acrmx-lp .lp-tp-wa .lp-tp-screen::before { align-self: flex-end; width: 58%; height: 34px; border-radius: 12px 4px 12px 12px; background: #D9FDD3; box-shadow: 0 1px 1px rgba(15,15,15,0.08); }\r\n#acrmx-lp .lp-tp-mail .lp-tp-screen::before { height: 74px; background: linear-gradient(#F07000, #F07000) 0 0 \/ 62% 34px no-repeat, linear-gradient(#E5E7E5, #E5E7E5) 0 48px \/ 100% 8px no-repeat, linear-gradient(#E5E7E5, #E5E7E5) 0 64px \/ 72% 8px no-repeat; border-radius: 0; }\r\n#acrmx-lp .lp-tp-voice .lp-tp-screen::before { height: 40px; background: repeating-linear-gradient(90deg, #30C054 0 3px, transparent 3px 7px); -webkit-mask: linear-gradient(180deg, transparent 0 20%, #000 20% 80%, transparent 80%), linear-gradient(90deg, transparent, #000 15%, #000 85%, transparent); -webkit-mask-composite: source-in; mask-composite: intersect; opacity: 0.85; }\r\n#acrmx-lp .lp-chatmock .lp-wa-body::after { margin-top: auto !important; }\r\n\r\n.form-block .title-list-col h1.section-title:empty { display: none !important; }\r\n.form-block .title-list-col { align-self: flex-start !important; justify-content: flex-start !important; margin-top: 0 !important; }\r\n.form-block .title-list-col::before { content: 'Solicita una demo'; display: block; font-family: 'Manrope', sans-serif; font-size: clamp(30px, 4vw, 48px); font-weight: 500; line-height: 1.15; letter-spacing: -0.02em; color: #FFFFFF; }\r\n<\/style>\r\n<div id=\"acrmx-lp\">\r\n  <section class=\"lp-hero\" aria-labelledby=\"acrmx-h1\">\r\n    <span class=\"lp-tex\"><\/span><span class=\"lp-glow lp-g1\"><\/span><span class=\"lp-glow lp-g2\"><\/span>\r\n    <div class=\"lp-hero-in\">\r\n      <div class=\"lp-hero-l\">\r\n        <span class=\"lp-eyebrow lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"8\" cy=\"21\" r=\"1\"\/><circle cx=\"19\" cy=\"21\" r=\"1\"\/><path d=\"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12\"\/><\/svg>Retail y e-commerce<\/span>\r\n        <h1 id=\"acrmx-h1\">Recuperaci\u00f3n de carrito abandonado con <span class=\"lp-acc\">push, email, WhatsApp y voz con IA<\/span><\/h1>\r\n        <p class=\"lp-hero-sub\">Recuperar un carrito abandonado con indigitall parte de un evento de carrito abandonado que inicia un <a href=\"https:\/\/indigitall.com\/es\/customerjourney\/\">journey<\/a>, el cual contacta al cliente por push, email y WhatsApp en el orden que definas, con SMS o RCS donde est\u00e9n configurados y una llamada de voz con IA como paso opcional y final para carritos de m\u00e1s valor.<\/p>\r\n        <div class=\"lp-ctas lp-x\">\r\n          <a class=\"lp-btn lp-green\" href=\"#demo\">Solicita una demo<\/a>\r\n          <a class=\"lp-btn lp-light\" href=\"#como\"><span class=\"lp-bi\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"8\" height=\"8\" x=\"3\" y=\"3\" rx=\"2\"\/><path d=\"M7 11v4a2 2 0 0 0 2 2h4\"\/><rect width=\"8\" height=\"8\" x=\"13\" y=\"13\" rx=\"2\"\/><\/svg><\/span>C\u00f3mo funciona<\/a>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"lp-scene\" aria-hidden=\"true\">\r\n        <div class=\"lp-cartcard\">\r\n          <div class=\"lp-cc-h\"><span class=\"lp-ct lp-c-cart\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"8\" cy=\"21\" r=\"1\"\/><circle cx=\"19\" cy=\"21\" r=\"1\"\/><path d=\"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12\"\/><\/svg><\/span><b>Carrito abandonado<\/b><\/div>\r\n          <div class=\"lp-cc-item\"><span class=\"lp-thumb lp-th1\"><\/span><span class=\"lp-cc-l\"><i class=\"lp-sk\" style=\"width:80%\"><\/i><i class=\"lp-sk lp-sk-s\" style=\"width:45%\"><\/i><\/span><span class=\"lp-cc-q\">x1<\/span><\/div>\r\n          <div class=\"lp-cc-item\"><span class=\"lp-thumb lp-th2\"><\/span><span class=\"lp-cc-l\"><i class=\"lp-sk\" style=\"width:65%\"><\/i><i class=\"lp-sk lp-sk-s\" style=\"width:35%\"><\/i><\/span><span class=\"lp-cc-q\">x2<\/span><\/div>\r\n          <div class=\"lp-cc-f\"><i class=\"lp-sk\" style=\"width:40%\"><\/i><span class=\"lp-cc-btn\"><\/span><\/div>\r\n        <\/div>\r\n        <div class=\"lp-phone\">\r\n          <div class=\"lp-ph-top\"><span class=\"lp-ph-time\"><\/span><span class=\"lp-ph-notch\"><\/span><\/div>\r\n          <div class=\"lp-ph-clock\"><b>9:41<\/b><i><\/i><\/div>\r\n          <div class=\"lp-notif\"><span class=\"lp-nn\">1<\/span><span class=\"lp-ct lp-c-push\"><svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><\/svg><\/span><span class=\"lp-nt\"><b>Push web o de app<\/b><i class=\"lp-sk\" style=\"width:90%\"><\/i><i class=\"lp-sk\" style=\"width:60%\"><\/i><\/span><\/div>\r\n          <div class=\"lp-notif\"><span class=\"lp-nn\">2<\/span><span class=\"lp-ct lp-c-mail\"><svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"20\" height=\"16\" x=\"2\" y=\"4\" rx=\"2\"\/><path d=\"m22 7-8.97 5.7a1.94 1.94 0 0 1-2.06 0L2 7\"\/><\/svg><\/span><span class=\"lp-nt\"><b>Email<\/b><i class=\"lp-sk\" style=\"width:85%\"><\/i><i class=\"lp-sk\" style=\"width:50%\"><\/i><\/span><\/div>\r\n          <div class=\"lp-notif\"><span class=\"lp-nn\">3<\/span><span class=\"lp-ct lp-c-wa\"><svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 21l1.65-3.8a9 9 0 1 1 3.4 2.9L3 21\"\/><path d=\"M9 10a.5.5 0 0 0 1 0V9a.5.5 0 0 0-1 0v1a5 5 0 0 0 5 5h1a.5.5 0 0 0 0-1h-1a.5.5 0 0 0 0 1\"\/><\/svg><\/span><span class=\"lp-nt\"><b>WhatsApp, SMS o RCS<\/b><i class=\"lp-sk\" style=\"width:75%\"><\/i><i class=\"lp-sk\" style=\"width:55%\"><\/i><\/span><\/div>\r\n          <div class=\"lp-call\"><span class=\"lp-nn\">4<\/span><span class=\"lp-call-av\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polyline points=\"22 8 22 2 16 2\"\/><line x1=\"16\" y1=\"8\" x2=\"22\" y2=\"2\"\/><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><span class=\"lp-nt\"><b>Llamada de voz con IA<\/b><span class=\"lp-wave\"><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><\/span><\/span><span class=\"lp-call-ok\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/div>\r\n          <div class=\"lp-ph-exit\"><svg width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><span>Salida: una compra completada o una baja<\/span><\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"lp-sec lp-gray\" id=\"vistazo\" aria-labelledby=\"acrmx-h-glance\">\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-head lp-center\"><span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m3 17 2 2 4-4\"\/><path d=\"m3 7 2 2 4-4\"\/><path d=\"M13 6h8\"\/><path d=\"M13 12h8\"\/><path d=\"M13 18h8\"\/><\/svg>Resumen<\/span><h2 class=\"lp-h2\" id=\"acrmx-h-glance\"><span class=\"lp-acc\">De un vistazo<\/span><\/h2><\/div>\r\n      <ul class=\"lp-facts\">\r\n          <li class=\"lp-fact\"><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/span><div><h3 class=\"lp-h3\">Disparador:<\/h3><p>un evento de usuario de carrito abandonado; su fuente y su mapeo se definen en cada proyecto.<\/p><\/div><\/li>\r\n          <li class=\"lp-fact\"><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m22 2-7 20-4-9-9-4Z\"\/><path d=\"M22 2 11 13\"\/><\/svg><\/span><div><h3 class=\"lp-h3\">Canales:<\/h3><p>push web y de app, email y WhatsApp, con SMS, RCS y voz con IA donde est\u00e9n configurados, en el orden que definas.<\/p><\/div><\/li>\r\n          <li class=\"lp-fact\"><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polyline points=\"22 8 22 2 16 2\"\/><line x1=\"16\" y1=\"8\" x2=\"22\" y2=\"2\"\/><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><div><h3 class=\"lp-h3\">Voz:<\/h3><p>paso opcional y final, que se activa solo cuando est\u00e1n implementados los controles de consentimiento, identidad y horario de llamada.<\/p><\/div><\/li>\r\n          <li class=\"lp-fact\"><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/span><div><h3 class=\"lp-h3\">Salida:<\/h3><p>las condiciones que defines en el journey.<\/p><\/div><\/li>\r\n          <li class=\"lp-fact\"><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 3v18h18\"\/><path d=\"M18 17V9\"\/><path d=\"M13 17V5\"\/><path d=\"M8 17v-3\"\/><\/svg><\/span><div><h3 class=\"lp-h3\">Medici\u00f3n:<\/h3><p>estad\u00edsticas de campa\u00f1as y journeys por canal y etapa; los ingresos recuperados requieren datos de compra; en las p\u00e1ginas p\u00fablicas de indigitall revisadas el 6 de octubre de 2026 no aparece una tasa promedio de recuperaci\u00f3n.<\/p><\/div><\/li>\r\n      <\/ul>\r\n      <div class=\"lp-qcall\"><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"8\" height=\"8\" x=\"3\" y=\"3\" rx=\"2\"\/><path d=\"M7 11v4a2 2 0 0 0 2 2h4\"\/><rect width=\"8\" height=\"8\" x=\"13\" y=\"13\" rx=\"2\"\/><\/svg><\/span><p>La documentaci\u00f3n p\u00fablica de journeys describe esa secuencia; la fuente del evento, los controles de consentimiento y las condiciones de salida, como una compra completada o una baja, se definen en cada proyecto.<\/p><\/div>\r\n      <p class=\"lp-meta\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 3v18h18\"\/><path d=\"M18 17V9\"\/><path d=\"M13 17V5\"\/><path d=\"M8 17v-3\"\/><\/svg><span>El resultado depende del canal, el consentimiento, el valor del carrito, la calidad del dato, la fricci\u00f3n del pago y la configuraci\u00f3n del journey, y se mide por canal y etapa con las estad\u00edsticas de campa\u00f1as y journeys.<\/span><\/p>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"lp-sec\" id=\"problema\" aria-labelledby=\"acrmx-h-why\">\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-head lp-center\"><span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"8\" cy=\"21\" r=\"1\"\/><circle cx=\"19\" cy=\"21\" r=\"1\"\/><path d=\"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12\"\/><\/svg>El problema<\/span><h2 class=\"lp-h2\" id=\"acrmx-h-why\">\u00bfPor qu\u00e9 se abandonan los carritos y <span class=\"lp-acc\">cu\u00e1les puede resolver un mensaje?<\/span><\/h2><\/div>\r\n      <div class=\"lp-prob\">\r\n        <p class=\"lp-lead\">El Baymard Institute calcula en <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">70.22&nbsp;% el promedio documentado de abandono de carritos en l\u00ednea, con base en 50 estudios<\/a> (p\u00e1gina actualizada el 22 de septiembre de 2025); es un promedio de estudios, no una cifra de M\u00e9xico. No todo carrito abandonado es una venta por recuperar: en la encuesta de Baymard a compradores en l\u00ednea de EE.&nbsp;UU., 42&nbsp;% dice haber abandonado un carrito porque solo estaba mirando o no estaba listo para comprar.<\/p>\r\n        <div class=\"lp-stats lp-rings\" aria-hidden=\"true\"><div class=\"lp-ringstat lp-rs-dark\"><span class=\"lp-ring\" style=\"--p:70.22\"><b>70.22&nbsp;%<\/b><\/span><span class=\"lp-ring-t\"><span>Promedio documentado de abandono de carritos en l\u00ednea<\/span><small>Baymard Institute, 50 estudios<\/small><\/span><\/div><div class=\"lp-ringstat\"><span class=\"lp-ring\" style=\"--p:42\"><b>42&nbsp;%<\/b><\/span><span class=\"lp-ring-t\"><span>Solo estaba mirando o no estaba listo para comprar<\/span><small>Compradores en l\u00ednea de EE.&nbsp;UU.<\/small><\/span><\/div><\/div>\r\n      <\/div>\r\n      <div class=\"lp-qcall\"><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"\/><\/svg><\/span><p>Un mensaje sirve cuando el cliente se interrumpi\u00f3 o tiene una duda que puede resolver en una respuesta; no arregla un pago rechazado.<\/p><\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"lp-sec lp-gray\" id=\"como\" aria-labelledby=\"acrmx-h-auto\">\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-head lp-center\"><span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"8\" height=\"8\" x=\"3\" y=\"3\" rx=\"2\"\/><path d=\"M7 11v4a2 2 0 0 0 2 2h4\"\/><rect width=\"8\" height=\"8\" x=\"13\" y=\"13\" rx=\"2\"\/><\/svg>C\u00f3mo funciona<\/span><h2 class=\"lp-h2\" id=\"acrmx-h-auto\">\u00bfQu\u00e9 significa automatizar la <span class=\"lp-acc\">recuperaci\u00f3n de un carrito abandonado?<\/span><\/h2><\/div>\r\n      <ol class=\"lp-steps\">\r\n          <li class=\"lp-step\"><span class=\"lp-step-n\" aria-hidden=\"true\">1<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/span><p>Significa que el abandono dispara una secuencia sin que alguien del equipo tenga que escribir uno por uno.<\/p><\/li>\r\n          <li class=\"lp-step\"><span class=\"lp-step-n\" aria-hidden=\"true\">2<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><line x1=\"6\" x2=\"6\" y1=\"3\" y2=\"15\"\/><circle cx=\"18\" cy=\"6\" r=\"3\"\/><circle cx=\"6\" cy=\"18\" r=\"3\"\/><path d=\"M18 9a9 9 0 0 1-9 9\"\/><\/svg><\/span><p>Un evento de carrito abandonado puede iniciar el journey, y el journey decide a qui\u00e9n contactar, cu\u00e1ndo y por qu\u00e9 canal, hasta que se cumple una condici\u00f3n de salida que t\u00fa defines.<\/p><\/li>\r\n          <li class=\"lp-step\"><span class=\"lp-step-n\" aria-hidden=\"true\">3<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V7Z\"\/><path d=\"M14 2v4a2 2 0 0 0 2 2h4\"\/><path d=\"M10 9H8\"\/><path d=\"M16 13H8\"\/><path d=\"M16 17H8\"\/><\/svg><\/span><p>La <a href=\"https:\/\/documentation.indigitall.com\/docs\/customer-journey-definition\" target=\"_blank\" rel=\"noopener\">documentaci\u00f3n de journeys<\/a> (en ingl\u00e9s) describe el journey como un disparador, una audiencia, los canales, la l\u00f3gica y un objetivo.<\/p><\/li>\r\n      <\/ol>\r\n      <div class=\"lp-evcard\"><span class=\"lp-ico\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><ellipse cx=\"12\" cy=\"5\" rx=\"9\" ry=\"3\"\/><path d=\"M3 5v14a9 3 0 0 0 18 0V5\"\/><path d=\"M3 12a9 3 0 0 0 18 0\"\/><\/svg><\/span><h2 class=\"lp-h2\">\u00bfDe d\u00f3nde sale el evento de abandono y qu\u00e9 datos intervienen?<\/h2><p>La fuente del evento de carrito abandonado se define en cada proyecto: los eventos concretos y los conectores documentados est\u00e1n en la secci\u00f3n de integraciones, m\u00e1s abajo. Para contactar por WhatsApp, SMS o email hace falta el dato de contacto y definir el consentimiento para cada canal.<\/p><\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"lp-sec\" id=\"canales\" aria-labelledby=\"acrmx-h-ch\">\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-head lp-center\"><span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m22 2-7 20-4-9-9-4Z\"\/><path d=\"M22 2 11 13\"\/><\/svg>Canales<\/span><h2 class=\"lp-h2\" id=\"acrmx-h-ch\">\u00bfC\u00f3mo decido entre push, email, <span class=\"lp-acc\">WhatsApp y voz?<\/span><\/h2><\/div>\r\n      <ol class=\"lp-ladder\">\r\n          <li class=\"lp-rung lp-c-push\">\r\n            <div class=\"lp-rung-h\"><span class=\"lp-rstep\" aria-hidden=\"true\">Paso 1<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><\/svg><\/span><\/div>\r\n            <h3 class=\"lp-h3\"><span class=\"lp-sr\">Canal <\/span><a href=\"https:\/\/indigitall.com\/es\/notificaciones-push\/\">Push web o de app<\/a><\/h3>\r\n            <dl><div><dt>Qu\u00e9 sabe el sistema<\/dt><dd>El carrito y el permiso de notificaciones.<\/dd><\/div><div><dt>Qu\u00e9 puede responder<\/dt><dd>Es un recordatorio con enlace; no conversa.<\/dd><\/div><div><dt>Cu\u00e1ndo deja de contactar<\/dt><dd>Cuando se cumple una condici\u00f3n de salida del journey.<\/dd><\/div><\/dl>\r\n            <dl class=\"lp-esc\"><div><dt>Cu\u00e1ndo pasa a una persona<\/dt><dd>No aplica.<\/dd><\/div><\/dl>\r\n          <\/li>\r\n          <li class=\"lp-rung lp-c-mail\">\r\n            <div class=\"lp-rung-h\"><span class=\"lp-rstep\" aria-hidden=\"true\">Paso 2<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"20\" height=\"16\" x=\"2\" y=\"4\" rx=\"2\"\/><path d=\"m22 7-8.97 5.7a1.94 1.94 0 0 1-2.06 0L2 7\"\/><\/svg><\/span><\/div>\r\n            <h3 class=\"lp-h3\"><a href=\"https:\/\/indigitall.com\/es\/correoelectronico\/\">Email<\/a><\/h3>\r\n            <dl><div><dt>Qu\u00e9 sabe el sistema<\/dt><dd>El carrito y el correo de un cliente identificado.<\/dd><\/div><div><dt>Qu\u00e9 puede responder<\/dt><dd>Ofrece el enlace y los datos del carrito.<\/dd><\/div><div><dt>Cu\u00e1ndo deja de contactar<\/dt><dd>Cuando se cumple una condici\u00f3n de salida o el cliente se da de baja.<\/dd><\/div><\/dl>\r\n            <dl class=\"lp-esc\"><div><dt>Cu\u00e1ndo pasa a una persona<\/dt><dd>No aplica.<\/dd><\/div><\/dl>\r\n          <\/li>\r\n          <li class=\"lp-rung lp-c-wa\">\r\n            <div class=\"lp-rung-h\"><span class=\"lp-rstep\" aria-hidden=\"true\">Paso 3<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 21l1.65-3.8a9 9 0 1 1 3.4 2.9L3 21\"\/><path d=\"M9 10a.5.5 0 0 0 1 0V9a.5.5 0 0 0-1 0v1a5 5 0 0 0 5 5h1a.5.5 0 0 0 0-1h-1a.5.5 0 0 0 0 1\"\/><\/svg><\/span><\/div>\r\n            <h3 class=\"lp-h3\"><a href=\"https:\/\/indigitall.com\/es\/whatsapp-para-marketing\/\">WhatsApp<\/a>, o SMS o RCS si no hay WhatsApp<\/h3>\r\n            <dl><div><dt>Qu\u00e9 sabe el sistema<\/dt><dd>El carrito y el tel\u00e9fono; el consentimiento se define en el proyecto.<\/dd><\/div><div><dt>Qu\u00e9 puede responder<\/dt><dd>Un <a href=\"https:\/\/indigitall.com\/es\/agentes-ia\/\">agente de IA<\/a> puede responder dudas del producto.<\/dd><\/div><div><dt>Cu\u00e1ndo deja de contactar<\/dt><dd>Cuando se cumple una condici\u00f3n de salida o el cliente pide no recibir m\u00e1s mensajes.<\/dd><\/div><\/dl>\r\n            <dl class=\"lp-esc\"><div><dt>Cu\u00e1ndo pasa a una persona<\/dt><dd>El agente puede pasar la conversaci\u00f3n a un centro de contacto con el contexto.<\/dd><\/div><\/dl>\r\n          <\/li>\r\n          <li class=\"lp-rung lp-c-voice lp-rlast\">\r\n            <div class=\"lp-rung-h\"><span class=\"lp-rstep\" aria-hidden=\"true\">Paso 4<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polyline points=\"22 8 22 2 16 2\"\/><line x1=\"16\" y1=\"8\" x2=\"22\" y2=\"2\"\/><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/div>\r\n            <h3 class=\"lp-h3\"><a href=\"https:\/\/indigitall.com\/es\/chatbot-ia-voz\/\">Llamada de voz con IA<\/a><\/h3>\r\n            <dl><div><dt>Qu\u00e9 sabe el sistema<\/dt><dd>El carrito y el tel\u00e9fono; el consentimiento y el horario de llamada se definen en el proyecto.<\/dd><\/div><div><dt>Qu\u00e9 puede responder<\/dt><dd>Puede actuar sobre sistemas conectados; un enlace de pago o un seguimiento por otro canal requiere una integraci\u00f3n configurada aparte.<\/dd><\/div><div><dt>Cu\u00e1ndo deja de contactar<\/dt><dd>Cuando el cliente pide no ser contactado: la baja y la parada de las siguientes acciones se definen y se prueban en el proyecto.<\/dd><\/div><\/dl>\r\n            <dl class=\"lp-esc\"><div><dt>Cu\u00e1ndo pasa a una persona<\/dt><dd>Puede transferir la llamada a una persona con el contexto.<\/dd><\/div><\/dl>\r\n          <\/li>\r\n      <\/ol>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"lp-sec lp-gray\" id=\"secuencia\" aria-labelledby=\"acrmx-h-seq\">\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-head lp-center\"><span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m3 17 2 2 4-4\"\/><path d=\"m3 7 2 2 4-4\"\/><path d=\"M13 6h8\"\/><path d=\"M13 12h8\"\/><path d=\"M13 18h8\"\/><\/svg>Ejemplo de secuencia<\/span><h2 class=\"lp-h2\" id=\"acrmx-h-seq\">\u00bfC\u00f3mo se ve una <span class=\"lp-acc\">secuencia de recuperaci\u00f3n?<\/span><\/h2><\/div>\r\n      <ol class=\"lp-steps lp-steps4\">\r\n          <li class=\"lp-step lp-c-cart\"><span class=\"lp-step-n\" aria-hidden=\"true\">1<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"8\" cy=\"21\" r=\"1\"\/><circle cx=\"19\" cy=\"21\" r=\"1\"\/><path d=\"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12\"\/><\/svg><\/span><p>Un cliente deja productos en el carrito.<\/p><\/li>\r\n          <li class=\"lp-step lp-c-push\"><span class=\"lp-step-n\" aria-hidden=\"true\">2<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><\/svg><\/span><p>Si acept\u00f3 notificaciones, recibe un push con el enlace.<\/p><\/li>\r\n          <li class=\"lp-step lp-c-wa\"><span class=\"lp-step-n\" aria-hidden=\"true\">3<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 21l1.65-3.8a9 9 0 1 1 3.4 2.9L3 21\"\/><path d=\"M9 10a.5.5 0 0 0 1 0V9a.5.5 0 0 0-1 0v1a5 5 0 0 0 5 5h1a.5.5 0 0 0 0-1h-1a.5.5 0 0 0 0 1\"\/><\/svg><\/span><p>Si est\u00e1 identificado y no responde, recibe un correo; despu\u00e9s, un mensaje de WhatsApp en el que puede preguntar una duda y recibir el enlace.<\/p><\/li>\r\n          <li class=\"lp-step lp-c-voice\"><span class=\"lp-step-n\" aria-hidden=\"true\">4<\/span><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polyline points=\"22 8 22 2 16 2\"\/><line x1=\"16\" y1=\"8\" x2=\"22\" y2=\"2\"\/><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><p>Solo para carritos de m\u00e1s valor, y una vez definidos el consentimiento, la identidad y el horario de llamada, el journey puede incluir una llamada con IA.<\/p><\/li>\r\n      <\/ol>\r\n      <div class=\"lp-note lp-note-l\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M9.09 9a3 3 0 0 1 5.83 1c0 2-3 3-3 3\"\/><path d=\"M12 17h.01\"\/><\/svg><p>El ejemplo es ilustrativo: t\u00fa defines el orden y las condiciones.<\/p><\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"lp-sec lp-dark\" id=\"whatsapp\" aria-labelledby=\"acrmx-h-wa\">\r\n    <span class=\"lp-tex\"><\/span><span class=\"lp-glow lp-g1\"><\/span>\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-head lp-center\">\r\n        <span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 21l1.65-3.8a9 9 0 1 1 3.4 2.9L3 21\"\/><path d=\"M9 10a.5.5 0 0 0 1 0V9a.5.5 0 0 0-1 0v1a5 5 0 0 0 5 5h1a.5.5 0 0 0 0-1h-1a.5.5 0 0 0 0 1\"\/><\/svg>WhatsApp<\/span>\r\n        <h2 class=\"lp-h2\" id=\"acrmx-h-wa\">\u00bfQu\u00e9 necesito para escribirle por WhatsApp <span class=\"lp-acc\">a quien dej\u00f3 un carrito?<\/span><\/h2>\r\n      <\/div>\r\n      <div class=\"lp-vgrid\">\r\n        <div class=\"lp-chatmock\" aria-hidden=\"true\">\r\n        <div class=\"lp-wa-h\"><span class=\"lp-ct lp-c-wa\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 21l1.65-3.8a9 9 0 1 1 3.4 2.9L3 21\"\/><path d=\"M9 10a.5.5 0 0 0 1 0V9a.5.5 0 0 0-1 0v1a5 5 0 0 0 5 5h1a.5.5 0 0 0 0-1h-1a.5.5 0 0 0 0 1\"\/><\/svg><\/span><b>WhatsApp<\/b><span class=\"lp-wa-v\"><svg width=\"11\" height=\"11\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><\/div>\r\n        <div class=\"lp-wa-body\">\r\n          <span class=\"lp-wa-b lp-wa-in\"><span class=\"lp-wa-card\"><span class=\"lp-thumb lp-th1\"><\/span><span><i class=\"lp-sk\" style=\"width:80%\"><\/i><i class=\"lp-sk lp-sk-s\" style=\"width:50%\"><\/i><\/span><\/span><i class=\"lp-sk\" style=\"width:90%\"><\/i><i class=\"lp-sk\" style=\"width:60%\"><\/i><span class=\"lp-wa-btn\"><svg width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"8\" cy=\"21\" r=\"1\"\/><circle cx=\"19\" cy=\"21\" r=\"1\"\/><path d=\"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12\"\/><\/svg><\/span><\/span>\r\n          <span class=\"lp-wa-b lp-wa-out\"><i class=\"lp-sk\" style=\"width:85%\"><\/i><\/span>\r\n          <span class=\"lp-wa-b lp-wa-in\"><svg width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 8V4H8\"\/><rect width=\"16\" height=\"12\" x=\"4\" y=\"8\" rx=\"2\"\/><path d=\"M2 14h2\"\/><path d=\"M20 14h2\"\/><path d=\"M15 13v2\"\/><path d=\"M9 13v2\"\/><\/svg><i class=\"lp-sk\" style=\"width:80%\"><\/i><i class=\"lp-sk\" style=\"width:55%\"><\/i><\/span>\r\n        <\/div>\r\n      <\/div>\r\n        <ul class=\"lp-sit\">\r\n          <li><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><p>Necesitas el tel\u00e9fono del cliente y su permiso para recibir mensajes.<\/p><\/li>\r\n          <li><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10\"\/><path d=\"m9 12 2 2 4-4\"\/><\/svg><\/span><p>La <a href=\"https:\/\/whatsappbusiness.com\/policy\/\" target=\"_blank\" rel=\"noopener\">pol\u00edtica de mensajer\u00eda de WhatsApp Business<\/a> de Meta permite contactar a una persona solo si ya te dio su n\u00famero y recibiste su permiso (<nobr>opt-in<\/nobr>), y exige respetar las solicitudes de baja.<\/p><\/li>\r\n          <li><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V7Z\"\/><path d=\"M14 2v4a2 2 0 0 0 2 2h4\"\/><path d=\"M10 9H8\"\/><path d=\"M16 13H8\"\/><path d=\"M16 17H8\"\/><\/svg><\/span><p>Los mensajes que se env\u00edan como plantilla pasan por la <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/business-management-api\/message-templates\/\" target=\"_blank\" rel=\"noopener\">revisi\u00f3n de plantillas de Meta<\/a> antes de poder enviarse, as\u00ed que cualquier ejemplo de mensaje es un borrador para esa revisi\u00f3n.<\/p><\/li>\r\n          <li><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 8V4H8\"\/><rect width=\"16\" height=\"12\" x=\"4\" y=\"8\" rx=\"2\"\/><path d=\"M2 14h2\"\/><path d=\"M20 14h2\"\/><path d=\"M15 13v2\"\/><path d=\"M9 13v2\"\/><\/svg><\/span><p>Si el cliente responde, un agente de IA puede resolver dudas del producto y pasar la conversaci\u00f3n a un centro de contacto con el contexto.<\/p><\/li>\r\n        <\/ul>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"lp-sec lp-gray\" id=\"caso\" aria-labelledby=\"acrmx-h-case\">\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-head lp-center\"><span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z\"\/><\/svg>Caso de cliente<\/span><\/div>\r\n      <div class=\"lp-case lp-case-w\">\r\n        <span class=\"lp-mono lp-lg\" aria-hidden=\"true\">C<\/span>\r\n        <h2 class=\"lp-h2\" id=\"acrmx-h-case\">\u00bfQu\u00e9 minorista usa indigitall para recuperar carritos?<\/h2>\r\n        <div class=\"lp-case-kpi\" aria-hidden=\"true\"><b>25&nbsp;%<\/b><small>aumento en la satisfacci\u00f3n del cliente<\/small><\/div>\r\n        <p>Casa del Libro, librer\u00eda espa\u00f1ola, usa journeys de retargeting en web y push de app para volver a contactar a quien dej\u00f3 productos en el carrito. Su <a href=\"https:\/\/indigitall.com\/es\/success-stories\/casa-del-libro-continua-su-transformacion-digital-con-indigitall\/\">caso publicado<\/a> reporta un aumento de 25&nbsp;% en la satisfacci\u00f3n del cliente; no publica una tasa de recuperaci\u00f3n de carritos. Para m\u00e1s contexto sobre lo que cuesta un carrito perdido, tienes el art\u00edculo sobre la <a href=\"https:\/\/indigitall.com\/es\/blog\/recuperacion-de-ingresos-perdidos-por-carritos-abandonados\/\">recuperaci\u00f3n de ingresos perdidos por carritos abandonados<\/a>.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"lp-sec\" id=\"integraciones\" aria-labelledby=\"acrmx-h-int\">\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-co\">\r\n        <div class=\"lp-co-l\">\r\n          <div class=\"lp-head\"><span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 22v-5\"\/><path d=\"M9 8V2\"\/><path d=\"M15 8V2\"\/><path d=\"M18 8v5a4 4 0 0 1-4 4h-4a4 4 0 0 1-4-4V8Z\"\/><\/svg>Integraciones<\/span><h2 class=\"lp-h2\" id=\"acrmx-h-int\">\u00bfQu\u00e9 se\u00f1ales e integraciones relacionadas <span class=\"lp-acc\">est\u00e1n documentadas?<\/span><\/h2><\/div>\r\n          <p>La documentaci\u00f3n de Customer Journey contempla un evento de usuario, como un carrito abandonado, para iniciar un journey. La gu\u00eda de <a href=\"https:\/\/documentation.indigitall.com\/docs\/shopify-customer-events\" target=\"_blank\" rel=\"noopener\">Shopify Customer Events<\/a> documenta se\u00f1ales de comportamiento (productView, addToCart, checkoutStarted) pero no un evento de carrito abandonado, y la gu\u00eda de <a href=\"https:\/\/documentation.indigitall.com\/docs\/vtex-io\" target=\"_blank\" rel=\"noopener\">VTEX IO<\/a> documenta la instalaci\u00f3n de web push con el SDK, sin eventos de carrito. El mapeo del evento debe definirse y verificarse antes de activar el journey.<\/p>\r\n        <\/div>\r\n        <div class=\"lp-flow\" aria-hidden=\"true\"><span class=\"lp-tex\"><\/span>\r\n          <div class=\"lp-fstep\"><span class=\"lp-tile\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"8\" height=\"8\" x=\"3\" y=\"3\" rx=\"2\"\/><path d=\"M7 11v4a2 2 0 0 0 2 2h4\"\/><rect width=\"8\" height=\"8\" x=\"13\" y=\"13\" rx=\"2\"\/><\/svg><\/span><span><b>Customer Journey<\/b><small>Evento de usuario, como un carrito abandonado<\/small><\/span><\/div>\r\n          <div class=\"lp-fstep\"><span class=\"lp-tile\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"8\" cy=\"21\" r=\"1\"\/><circle cx=\"19\" cy=\"21\" r=\"1\"\/><path d=\"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12\"\/><\/svg><\/span><span><b>Shopify Customer Events<\/b><span class=\"lp-fpills\"><i>productView<\/i><i>addToCart<\/i><i>checkoutStarted<\/i><\/span><\/span><\/div>\r\n          <div class=\"lp-fstep\"><span class=\"lp-tile\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 22v-5\"\/><path d=\"M9 8V2\"\/><path d=\"M15 8V2\"\/><path d=\"M18 8v5a4 4 0 0 1-4 4h-4a4 4 0 0 1-4-4V8Z\"\/><\/svg><\/span><span><b>VTEX IO<\/b><small>Instalaci\u00f3n de web push con el SDK<\/small><\/span><\/div>\r\n          <div class=\"lp-fstep lp-fg\"><span class=\"lp-tile\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span><b>Mapeo del evento<\/b><small>Definir y verificar antes de activar el journey<\/small><\/span><\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n\r\n  <section class=\"lp-sec lp-gray\" id=\"medicion\" aria-labelledby=\"acrmx-h-meas\">\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-head lp-center\"><span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 3v18h18\"\/><path d=\"M18 17V9\"\/><path d=\"M13 17V5\"\/><path d=\"M8 17v-3\"\/><\/svg>Medici\u00f3n<\/span><h2 class=\"lp-h2\" id=\"acrmx-h-meas\">\u00bfC\u00f3mo se mide la <span class=\"lp-acc\">recuperaci\u00f3n de carritos?<\/span><\/h2><p class=\"lp-intro\">Mide los mismos pasos en cada canal (es un marco propuesto, no un reporte nativo):<\/p><\/div>\r\n      <ol class=\"lp-funnel\"><li><span class=\"lp-fn\" aria-hidden=\"true\">1<\/span><span>carritos detectados<b class=\"lp-sr\">,<\/b><\/span><\/li><li><span class=\"lp-fn\" aria-hidden=\"true\">2<\/span><span>contactos elegibles<b class=\"lp-sr\">,<\/b><\/span><\/li><li><span class=\"lp-fn\" aria-hidden=\"true\">3<\/span><span>mensajes enviados<b class=\"lp-sr\">,<\/b><\/span><\/li><li><span class=\"lp-fn\" aria-hidden=\"true\">4<\/span><span>respuestas<b class=\"lp-sr\">,<\/b><\/span><\/li><li><span class=\"lp-fn\" aria-hidden=\"true\">5<\/span><span>compras completadas<b class=\"lp-sr\">,<\/b><\/span><\/li><li><span class=\"lp-fn\" aria-hidden=\"true\">6<\/span><span>carritos recuperados<b class=\"lp-sr\">,<\/b><\/span><\/li><li><span class=\"lp-fn\" aria-hidden=\"true\">7<\/span><span>ingreso recuperado<b class=\"lp-sr\">,<\/b><\/span><\/li><li><span class=\"lp-fn\" aria-hidden=\"true\">8<\/span><span>costo por canal<b class=\"lp-sr\">,<\/b><\/span><\/li><li><span class=\"lp-fn\" aria-hidden=\"true\">9<\/span><span>journeys detenidos por una compra<b class=\"lp-sr\">,<\/b><\/span><\/li><li><span class=\"lp-fn\" aria-hidden=\"true\">10<\/span><span>cu\u00e1ntas veces el journey escala a voz<b class=\"lp-sr\"> y<\/b><\/span><\/li><li><span class=\"lp-fn\" aria-hidden=\"true\">11<\/span><span>qu\u00e9 logr\u00f3 ese paso<b class=\"lp-sr\">.<\/b><\/span><\/li><\/ol>\r\n      <div class=\"lp-qcall lp-qsoft\"><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 3v18h18\"\/><path d=\"M18 17V9\"\/><path d=\"M13 17V5\"\/><path d=\"M8 17v-3\"\/><\/svg><\/span><p>La documentaci\u00f3n p\u00fablica permite consultar estad\u00edsticas de campa\u00f1as y journeys. Los pedidos recuperados, los ingresos recuperados, el costo por canal y la atribuci\u00f3n requieren un evento de compra, datos del pedido o una uni\u00f3n con anal\u00edtica configurada fuera del journey o junto con \u00e9l; compara etapas entre canales en lugar de una sola tasa mezclada.<\/p><\/div>\r\n      <div class=\"lp-note lp-note-l\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M9.09 9a3 3 0 0 1 5.83 1c0 2-3 3-3 3\"\/><path d=\"M12 17h.01\"\/><\/svg><p>Define tambi\u00e9n qu\u00e9 es \"abandonado\" antes de comparar n\u00fameros: Shopify, por ejemplo, <a href=\"https:\/\/help.shopify.com\/es\/manual\/orders\/abandoned-checkouts\" target=\"_blank\" rel=\"noopener\">considera abandonado un checkout<\/a> solo si sigue incompleto m\u00e1s de diez minutos despu\u00e9s de que el cliente ingres\u00f3 su correo electr\u00f3nico.<\/p><\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"lp-sec\" id=\"limites\" aria-labelledby=\"acrmx-h-nofit\">\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-head lp-center\"><span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m21.73 18-8-14a2 2 0 0 0-3.48 0l-8 14A2 2 0 0 0 4 21h16a2 2 0 0 0 1.73-3\"\/><path d=\"M12 9v4\"\/><path d=\"M12 17h.01\"\/><\/svg>L\u00edmites<\/span><h2 class=\"lp-h2\" id=\"acrmx-h-nofit\">\u00bfCu\u00e1ndo no conviene automatizar la <span class=\"lp-acc\">recuperaci\u00f3n de un carrito?<\/span><\/h2><\/div>\r\n      <ul class=\"lp-nofit\">\r\n          <li><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M22 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/span><p>Si el visitante es an\u00f3nimo y no acept\u00f3 notificaciones web, el journey no tiene un canal para llegarle.<\/p><\/li>\r\n          <li><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><p>Si el carrito es de poco valor, una llamada casi nunca se justifica: la voz es un paso posterior para carritos de m\u00e1s valor.<\/p><\/li>\r\n          <li><span class=\"lp-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 3v18h18\"\/><path d=\"M18 17V9\"\/><path d=\"M13 17V5\"\/><path d=\"M8 17v-3\"\/><\/svg><\/span><p>En las p\u00e1ginas p\u00fablicas de indigitall revisadas no aparece una tasa de recuperaci\u00f3n para ning\u00fan canal, voz incluida: el resultado se comprueba por campa\u00f1a y canal.<\/p><\/li>\r\n      <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"lp-sec lp-gray\" id=\"faqs\" aria-labelledby=\"acrmx-h-faq\">\r\n    <div class=\"lp-wrap\">\r\n      <div class=\"lp-faqgrid\">\r\n        <div class=\"lp-head\"><span class=\"lp-chip lp-x\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M9.09 9a3 3 0 0 1 5.83 1c0 2-3 3-3 3\"\/><path d=\"M12 17h.01\"\/><\/svg>FAQs<\/span><h2 class=\"lp-h2\" id=\"acrmx-h-faq\">FAQs: <span class=\"lp-acc\">recuperaci\u00f3n de carrito abandonado con indigitall<\/span><\/h2><\/div>\r\n        <div class=\"lp-faqs\">\r\n          <details class=\"lp-faq\" open><summary><h3>\u00bfSe puede automatizar una llamada con IA cuando un cliente abandona el carrito?<\/h3><span class=\"lp-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary><div class=\"lp-faq-a\"><p>Se puede dise\u00f1ar: un journey de indigitall puede incluir una llamada de voz con IA como paso final para carritos de m\u00e1s valor o dudas que necesitan una conversaci\u00f3n. La documentaci\u00f3n p\u00fablica revisada no describe un conector nativo de carrito abandonado con llamada autom\u00e1tica: antes de activarlo hay que definir el evento de carrito, el consentimiento, la identidad y el horario de llamada.<\/p><\/div><\/details>\r\n          <details class=\"lp-faq\"><summary><h3>\u00bfQu\u00e9 canales puede usar indigitall para recuperar un carrito?<\/h3><span class=\"lp-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary><div class=\"lp-faq-a\"><p>Un journey de indigitall puede usar push web y de app, email, WhatsApp y una llamada de voz con IA, con SMS o RCS donde est\u00e9n configurados, para recuperar un carrito, en el orden que defina el journey.<\/p><\/div><\/details>\r\n          <details class=\"lp-faq\"><summary><h3>\u00bfindigitall publica una tasa de recuperaci\u00f3n?<\/h3><span class=\"lp-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary><div class=\"lp-faq-a\"><p>En las p\u00e1ginas p\u00fablicas de indigitall revisadas el 6 de octubre de 2026 no aparece una tasa promedio de recuperaci\u00f3n. La recuperaci\u00f3n depende del canal, el consentimiento, el valor del carrito, la calidad del dato, la fricci\u00f3n del pago y la configuraci\u00f3n del journey, as\u00ed que conviene medirla por canal y etapa.<\/p><\/div><\/details>\r\n          <details class=\"lp-faq\"><summary><h3>\u00bfC\u00f3mo maneja indigitall el consentimiento en la recuperaci\u00f3n de carritos?<\/h3><span class=\"lp-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary><div class=\"lp-faq-a\"><p>Antes de activar el flujo, define y documenta los controles de consentimiento, baja y horario de llamada para cada canal y mercado: son requisitos de implementaci\u00f3n y cumplimiento, no una afirmaci\u00f3n de que la gu\u00eda p\u00fablica documente su gesti\u00f3n autom\u00e1tica en este flujo. Para WhatsApp, la pol\u00edtica de Meta exige contar con el permiso (<nobr>opt-in<\/nobr>) de la persona y respetar las bajas. Nada de esto es una declaraci\u00f3n de cumplimiento legal para una campa\u00f1a concreta.<\/p><\/div><\/details>\r\n          <details class=\"lp-faq\"><summary><h3>\u00bfC\u00f3mo empieza un journey de carrito abandonado en indigitall?<\/h3><span class=\"lp-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary><div class=\"lp-faq-a\"><p>La documentaci\u00f3n p\u00fablica de journeys contempla un evento de usuario, como un carrito abandonado, para iniciar un journey. La fuente y el mapeo de ese evento se definen en cada proyecto: el conector de Shopify documenta se\u00f1ales como addToCart y checkoutStarted, pero no un evento nativo de carrito abandonado.<\/p><\/div><\/details>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n  <div id=\"demo\"><\/div>\r\n<\/div>\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfSe puede automatizar una llamada con IA cuando un cliente abandona el carrito?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Se puede dise\u00f1ar: un journey de indigitall puede incluir una llamada de voz con IA como paso final para carritos de m\u00e1s valor o dudas que necesitan una conversaci\u00f3n. La documentaci\u00f3n p\u00fablica revisada no describe un conector nativo de carrito abandonado con llamada autom\u00e1tica: antes de activarlo hay que definir el evento de carrito, el consentimiento, la identidad y el horario de llamada.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfQu\u00e9 canales puede usar indigitall para recuperar un carrito?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Un journey de indigitall puede usar push web y de app, email, WhatsApp y una llamada de voz con IA, con SMS o RCS donde est\u00e9n configurados, para recuperar un carrito, en el orden que defina el journey.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfindigitall publica una tasa de recuperaci\u00f3n?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"En las p\u00e1ginas p\u00fablicas de indigitall revisadas el 6 de octubre de 2026 no aparece una tasa promedio de recuperaci\u00f3n. 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Nada de esto es una declaraci\u00f3n de cumplimiento legal para una campa\u00f1a concreta.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfC\u00f3mo empieza un journey de carrito abandonado en indigitall?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"La documentaci\u00f3n p\u00fablica de journeys contempla un evento de usuario, como un carrito abandonado, para iniciar un journey. La fuente y el mapeo de ese evento se definen en cada proyecto: el conector de Shopify documenta se\u00f1ales como addToCart y checkoutStarted, pero no un evento nativo de carrito abandonado.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n","code_extra_content":"code_ex_none","code_extitle_cards":"","code_ex_cards":null,"code_ex_brands_custom_background_color":false,"code_ex_custom_brands":false,"code_ex_custom_slider_title":"","code_ex_brands":null,"code_ex_brands_background_color":""},{"acf_fc_layout":"form_block","title":"","list_items":null,"form_shortcode":"[contact-form-7 id=\"cb83ca9\" title=\"Contact form\"]"}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":false,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recuperaci\u00f3n de carrito abandonado - 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