{"id":3328,"date":"2025-05-07T20:20:41","date_gmt":"2025-05-07T20:20:41","guid":{"rendered":"https:\/\/indigitall.com\/?post_type=industry&#038;p=3328"},"modified":"2026-10-30T18:39:09","modified_gmt":"2026-10-30T18:39:09","slug":"telco-y-media","status":"publish","type":"industry","link":"https:\/\/indigitall.com\/es\/sector\/telco-y-media\/","title":{"rendered":"Telco y Media"},"author":3,"template":"","class_list":["post-3328","industry","type-industry","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"custom_html","code":"<style>\r\n  html, body { margin: 0; padding: 0; }\r\n<\/style>\r\n\r\n<!-- indigitall Hero Media & Entertainment Espa\u00f1ol - WordPress\/ACF custom HTML block -->\r\n<style>\r\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700;800&display=swap');\r\n\r\n#indi-media-hero {\r\n  all: initial;\r\n  display: block;\r\n  font-family: 'Manrope', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif !important;\r\n  background: linear-gradient(145deg, #0F3B7A 0%, #1565E0 60%, #0072EF 100%) !important;\r\n  width: 100% !important;\r\n  position: relative !important;\r\n  overflow: hidden !important;\r\n  box-sizing: border-box !important;\r\n  -webkit-font-smoothing: antialiased;\r\n  -moz-osx-font-smoothing: grayscale;\r\n}\r\n\r\n#indi-media-hero *, #indi-media-hero *::before, #indi-media-hero *::after {\r\n  box-sizing: border-box;\r\n  margin: 0;\r\n  padding: 0;\r\n  -webkit-font-smoothing: antialiased;\r\n  -moz-osx-font-smoothing: grayscale;\r\n}\r\n\r\n\/* \u2500\u2500\u2500 Background texture & glows \u2500\u2500\u2500 *\/\r\n#indi-media-hero .imh-texture {\r\n  position: absolute; inset: 0;\r\n  background-image: radial-gradient(circle, rgba(255,255,255,0.06) 1px, transparent 1px);\r\n  background-size: 24px 24px;\r\n  pointer-events: none; z-index: 0;\r\n}\r\n#indi-media-hero .imh-glow {\r\n  position: absolute; top: -100px; right: -60px;\r\n  width: 520px; height: 520px;\r\n  background: radial-gradient(circle, rgba(138,218,63,0.12) 0%, transparent 70%);\r\n  pointer-events: none; z-index: 0;\r\n}\r\n#indi-media-hero .imh-glow-2 {\r\n  position: absolute; bottom: -80px; left: -40px;\r\n  width: 400px; height: 400px;\r\n  background: radial-gradient(circle, rgba(0,114,239,0.14) 0%, transparent 70%);\r\n  pointer-events: none; z-index: 0;\r\n}\r\n\r\n\/* \u2500\u2500\u2500 Inner layout \u2500\u2500\u2500 *\/\r\n#indi-media-hero .imh-inner {\r\n  position: relative;\r\n  z-index: 2;\r\n  max-width: 1280px;\r\n  margin: 0 auto;\r\n  padding: 140px 48px 90px;\r\n  display: grid;\r\n  grid-template-columns: minmax(0, 1.2fr) minmax(0, 0.8fr);\r\n  gap: 40px;\r\n  align-items: center;\r\n}\r\n\r\n\/* \u2500\u2500\u2500 LEFT COLUMN \u2500\u2500\u2500 *\/\r\n#indi-media-hero .imh-left {\r\n  position: relative;\r\n  z-index: 10;\r\n  display: flex;\r\n  flex-direction: column;\r\n  gap: 26px;\r\n  opacity: 0;\r\n  transform: translateY(20px);\r\n  animation: imhSlideUp 0.8s cubic-bezier(0.22,1,0.36,1) 0.15s both;\r\n}\r\n\r\n\/* Eyebrow tag *\/\r\n#indi-media-hero .imh-eyebrow {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  gap: 8px;\r\n  align-self: flex-start;\r\n  background: #FFFFFF;\r\n  border: 1px solid #FFFFFF;\r\n  padding: 6px 14px;\r\n  border-radius: 50px;\r\n  font-size: 11px !important;\r\n  font-weight: 700 !important;\r\n  letter-spacing: 0.08em !important;\r\n  text-transform: uppercase;\r\n  color: #16469D !important;\r\n}\r\n#indi-media-hero .imh-eyebrow svg { flex-shrink: 0; }\r\n#indi-media-hero .imh-eyebrow-dot {\r\n  display: inline-block;\r\n  width: 3px; height: 3px;\r\n  border-radius: 50%;\r\n  background: rgba(22,70,157,0.5);\r\n  flex-shrink: 0;\r\n}\r\n\r\n\/* H1 *\/\r\n#indi-media-hero .imh-headline {\r\n  font-family: 'Manrope', sans-serif !important;\r\n  font-size: clamp(28px, 3vw, 42px) !important;\r\n  font-weight: 500 !important;\r\n  line-height: 1.2 !important;\r\n  letter-spacing: -0.02em !important;\r\n  color: #FFFFFF !important;\r\n  margin: 0 !important;\r\n}\r\n#indi-media-hero .imh-headline em { color: #8ADA3F !important; font-style: normal; font-weight: 700 !important; }\r\n\r\n\/* Subheadline *\/\r\n#indi-media-hero .imh-sub {\r\n  font-size: 16px !important;\r\n  font-weight: 400 !important;\r\n  line-height: 1.65 !important;\r\n  color: rgba(255,255,255,0.78) !important;\r\n  max-width: 560px;\r\n}\r\n\r\n\/* Trust badge strip *\/\r\n#indi-media-hero .imh-badges {\r\n  display: flex;\r\n  flex-wrap: wrap;\r\n  gap: 8px;\r\n}\r\n#indi-media-hero .imh-badge {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  gap: 6px;\r\n  background: rgba(255,255,255,0.12);\r\n  border: 1px solid rgba(255,255,255,0.2);\r\n  backdrop-filter: blur(8px);\r\n  padding: 7px 13px;\r\n  border-radius: 50px;\r\n  font-size: 11px !important;\r\n  font-weight: 600 !important;\r\n  color: #FFFFFF !important;\r\n  letter-spacing: 0.02em;\r\n  white-space: nowrap;\r\n  opacity: 0;\r\n  animation: imhBadgePop 0.5s cubic-bezier(0.22,1,0.36,1) both;\r\n}\r\n#indi-media-hero .imh-badge:nth-child(1) { animation-delay: 0.30s; }\r\n#indi-media-hero .imh-badge:nth-child(2) { animation-delay: 0.40s; }\r\n#indi-media-hero .imh-badge:nth-child(3) { animation-delay: 0.50s; }\r\n#indi-media-hero .imh-badge:nth-child(4) { animation-delay: 0.60s; }\r\n#indi-media-hero .imh-badge:nth-child(5) { animation-delay: 0.70s; }\r\n#indi-media-hero .imh-badge:nth-child(6) { animation-delay: 0.80s; }\r\n#indi-media-hero .imh-badge svg { flex-shrink: 0; }\r\n\r\n\/* \u2500\u2500\u2500 CTA buttons \u2500\u2500\u2500 *\/\r\n#indi-media-hero .imh-ctas {\r\n  display: flex;\r\n  flex-wrap: wrap;\r\n  gap: 14px;\r\n  margin-top: 4px;\r\n}\r\n#indi-media-hero .imh-btn {\r\n  position: relative;\r\n  font-family: 'Manrope', sans-serif !important;\r\n  font-size: 14px !important;\r\n  font-weight: 700 !important;\r\n  line-height: 1 !important;\r\n  letter-spacing: 0.98px !important;\r\n  text-transform: uppercase !important;\r\n  color: #0F0F0F !important;\r\n  padding: 15px 28px !important;\r\n  min-width: 180px !important;\r\n  min-height: 60px !important;\r\n  display: inline-flex !important;\r\n  justify-content: center !important;\r\n  align-items: center !important;\r\n  border-radius: 7px !important;\r\n  transition: all 0.3s ease-in-out;\r\n  border: 1px solid transparent !important;\r\n  cursor: pointer;\r\n  text-decoration: none !important;\r\n  white-space: nowrap;\r\n}\r\n#indi-media-hero .imh-btn-primary {\r\n  background-color: #8ADA3F !important;\r\n  border-color: #8ADA3F !important;\r\n  color: #0F0F0F !important;\r\n  box-shadow: 0 4px 30px rgba(138,218,63,0.35);\r\n}\r\n#indi-media-hero .imh-btn-primary:hover {\r\n  background-color: #9EE84F !important; border-color: #9EE84F !important;\r\n  transform: translateY(-2px);\r\n  box-shadow: 0 8px 40px rgba(138,218,63,0.45);\r\n}\r\n#indi-media-hero .imh-btn-secondary {\r\n  background-color: rgba(255,255,255,0.1) !important;\r\n  border-color: rgba(255,255,255,0.55) !important;\r\n  color: #FFFFFF !important;\r\n  gap: 12px;\r\n  padding: 8px 28px 8px 10px !important;\r\n}\r\n#indi-media-hero .imh-btn-secondary:hover {\r\n  background-color: rgba(255,255,255,0.18) !important;\r\n  transform: translateY(-2px);\r\n}\r\n#indi-media-hero .imh-btn-secondary .imh-btn-ic {\r\n  width: 38px; height: 38px; border-radius: 50%;\r\n  background: #EEF3FF;\r\n  display: inline-flex; align-items: center; justify-content: center;\r\n  flex-shrink: 0;\r\n}\r\n\r\n\/* \u2500\u2500\u2500 RIGHT COLUMN \u2500\u2500\u2500 *\/\r\n#indi-media-hero .imh-right {\r\n  position: relative;\r\n  display: flex;\r\n  justify-content: center;\r\n  align-items: center;\r\n  min-height: 560px;\r\n  opacity: 0;\r\n  animation: imhFadeIn 0.9s ease 0.35s both;\r\n  z-index: 1;\r\n}\r\n\r\n\/* Halo glow *\/\r\n#indi-media-hero .imh-halo {\r\n  position: absolute;\r\n  left: 50%; top: 50%;\r\n  width: 500px; height: 500px;\r\n  transform: translate(-50%, -50%);\r\n  pointer-events: none; z-index: 1;\r\n  opacity: 0;\r\n  animation: imhFadeIn 1.1s ease 0.6s both;\r\n  background:\r\n    radial-gradient(ellipse 55% 50% at 50% 50%, rgba(138,218,63,0.13) 0%, transparent 60%),\r\n    radial-gradient(ellipse 70% 65% at 50% 50%, rgba(0,114,239,0.20) 0%, transparent 65%);\r\n}\r\n\r\n\/* \u2500\u2500\u2500 Phone shell \u2500\u2500\u2500 *\/\r\n#indi-media-hero .imh-phone {\r\n  position: relative;\r\n  width: 260px; height: 520px;\r\n  background: #181824;\r\n  border-radius: 40px;\r\n  padding: 12px;\r\n  box-shadow: 0 30px 70px -15px rgba(8,14,32,0.65), 0 0 0 1px rgba(255,255,255,0.06);\r\n  z-index: 3;\r\n}\r\n#indi-media-hero .imh-screen {\r\n  position: relative;\r\n  width: 100%; height: 100%;\r\n  border-radius: 30px;\r\n  overflow: hidden;\r\n  background: linear-gradient(165deg, #0A0E1C 0%, #12366C 60%, #060812 100%);\r\n  display: flex;\r\n  flex-direction: column;\r\n}\r\n#indi-media-hero .imh-notch {\r\n  position: absolute;\r\n  top: 0; left: 50%;\r\n  transform: translateX(-50%);\r\n  width: 120px; height: 26px;\r\n  background: #181824;\r\n  border-radius: 0 0 16px 16px;\r\n  z-index: 25;\r\n}\r\n\r\n\/* Content-tile backdrop (suggests streaming grid, no real IP) *\/\r\n\/* Soft glow backdrop behind the notification stack *\/\r\n#indi-media-hero .imh-screen-glow {\r\n  position: absolute; inset: 0;\r\n  background:\r\n    radial-gradient(ellipse 70% 50% at 50% 15%, rgba(0,114,239,0.35) 0%, transparent 65%),\r\n    radial-gradient(ellipse 60% 55% at 15% 90%, rgba(138,218,63,0.18) 0%, transparent 70%);\r\n  z-index: 1;\r\n}\r\n\r\n\/* Status bar *\/\r\n#indi-media-hero .imh-statusbar {\r\n  position: relative; z-index: 3;\r\n  width: 100%;\r\n  display: flex; justify-content: space-between; align-items: center;\r\n  padding: 14px 22px 0;\r\n  color: #FFFFFF;\r\n  font-size: 12px !important; font-weight: 700 !important;\r\n  flex-shrink: 0;\r\n}\r\n#indi-media-hero .imh-statusbar .imh-status-icons { display: inline-flex; gap: 5px; align-items: center; }\r\n\r\n\/* Notification stack *\/\r\n#indi-media-hero .imh-notif-stack {\r\n  position: relative; z-index: 3;\r\n  display: flex; flex-direction: column;\r\n  gap: 12px;\r\n  padding: 44px 14px 14px;\r\n  flex: 1;\r\n}\r\n#indi-media-hero .imh-notif {\r\n  background: rgba(255,255,255,0.13);\r\n  -webkit-backdrop-filter: blur(22px) saturate(150%);\r\n  backdrop-filter: blur(22px) saturate(150%);\r\n  border: 1px solid rgba(255,255,255,0.20);\r\n  border-radius: 16px;\r\n  padding: 12px 14px;\r\n  opacity: 0;\r\n  transform: translateY(-14px);\r\n}\r\n#indi-media-hero .imh-notif-top { display: flex; align-items: center; gap: 8px; margin-bottom: 7px; }\r\n#indi-media-hero .imh-notif-ic {\r\n  width: 22px; height: 22px; border-radius: 6px;\r\n  display: flex; align-items: center; justify-content: center; flex-shrink: 0;\r\n}\r\n#indi-media-hero .imh-notif-news .imh-notif-ic { background: #16469D; }\r\n#indi-media-hero .imh-notif-wa .imh-notif-ic { background: #25D366; }\r\n#indi-media-hero .imh-notif-app .imh-notif-ic { background: #8ADA3F; }\r\n#indi-media-hero .imh-notif-app .imh-notif-ic svg { color: #0F0F0F !important; stroke: #0F0F0F !important; }\r\n#indi-media-hero .imh-notif-app-name {\r\n  font-size: 11px !important; font-weight: 700 !important;\r\n  color: rgba(255,255,255,0.85) !important;\r\n  text-transform: uppercase; letter-spacing: 0.06em;\r\n}\r\n#indi-media-hero .imh-notif-time {\r\n  margin-left: auto;\r\n  font-size: 10px !important; font-weight: 500 !important;\r\n  color: rgba(255,255,255,0.6) !important;\r\n}\r\n#indi-media-hero .imh-notif-msg {\r\n  font-size: 12px !important; font-weight: 500 !important;\r\n  color: #FFFFFF !important; line-height: 1.45;\r\n}\r\n#indi-media-hero .imh-notif-msg strong { font-weight: 700 !important; }\r\n#indi-media-hero .imh-notif-cta {\r\n  margin-top: 8px;\r\n  font-size: 10.5px !important; font-weight: 700 !important;\r\n  color: #8ADA3F !important;\r\n  display: inline-flex; align-items: center; gap: 5px;\r\n}\r\n\r\n\/* Sequenced animation loop - 9s cycle, phase-shifted per card *\/\r\n#indi-media-hero .imh-phone.imh-armed .imh-notif-1 { animation: imhCard1 9s cubic-bezier(0.22,1,0.36,1) infinite; }\r\n#indi-media-hero .imh-phone.imh-armed .imh-notif-2 { animation: imhCard2 9s cubic-bezier(0.22,1,0.36,1) infinite; }\r\n#indi-media-hero .imh-phone.imh-armed .imh-notif-3 { animation: imhCard3 9s cubic-bezier(0.22,1,0.36,1) infinite; }\r\n#indi-media-hero .imh-phone.imh-armed .imh-notif-1 .imh-notif-ic { animation: imhIconPop1 9s cubic-bezier(0.22,1,0.36,1) infinite; }\r\n#indi-media-hero .imh-phone.imh-armed .imh-notif-2 .imh-notif-ic { animation: imhIconPop2 9s cubic-bezier(0.22,1,0.36,1) infinite; }\r\n#indi-media-hero .imh-phone.imh-armed .imh-notif-3 .imh-notif-ic { animation: imhIconPop3 9s cubic-bezier(0.22,1,0.36,1) infinite; }\r\n\r\n@keyframes imhCard1 {\r\n  0%   { opacity: 0; transform: translateY(-14px); }\r\n  8%   { opacity: 1; transform: translateY(0); }\r\n  85%  { opacity: 1; transform: translateY(0); }\r\n  93%  { opacity: 0; transform: translateY(-8px); }\r\n  100% { opacity: 0; transform: translateY(-8px); }\r\n}\r\n@keyframes imhCard2 {\r\n  0%   { opacity: 0; transform: translateY(-14px); }\r\n  20%  { opacity: 0; transform: translateY(-14px); }\r\n  28%  { opacity: 1; transform: translateY(0); }\r\n  85%  { opacity: 1; transform: translateY(0); }\r\n  93%  { opacity: 0; transform: translateY(-8px); }\r\n  100% { opacity: 0; transform: translateY(-8px); }\r\n}\r\n@keyframes imhCard3 {\r\n  0%   { opacity: 0; transform: translateY(-14px); }\r\n  36%  { opacity: 0; transform: translateY(-14px); }\r\n  44%  { opacity: 1; transform: translateY(0); }\r\n  85%  { opacity: 1; transform: translateY(0); }\r\n  93%  { opacity: 0; transform: translateY(-8px); }\r\n  100% { opacity: 0; transform: translateY(-8px); }\r\n}\r\n\r\n\/* Icon pop - scale-overshoot bounce fired right as each card lands, echoing the badge-pop pattern *\/\r\n@keyframes imhIconPop1 {\r\n  0%   { transform: scale(0.4); }\r\n  6%   { transform: scale(0.4); }\r\n  10%  { transform: scale(1.22); }\r\n  14%  { transform: scale(1); }\r\n  100% { transform: scale(1); }\r\n}\r\n@keyframes imhIconPop2 {\r\n  0%   { transform: scale(0.4); }\r\n  26%  { transform: scale(0.4); }\r\n  30%  { transform: scale(1.22); }\r\n  34%  { transform: scale(1); }\r\n  100% { transform: scale(1); }\r\n}\r\n@keyframes imhIconPop3 {\r\n  0%   { transform: scale(0.4); }\r\n  42%  { transform: scale(0.4); }\r\n  46%  { transform: scale(1.22); }\r\n  50%  { transform: scale(1); }\r\n  100% { transform: scale(1); }\r\n}\r\n\r\n\/* \u2500\u2500\u2500 Floating proof metric card \u2500\u2500\u2500 *\/\r\n#indi-media-hero .imh-float {\r\n  position: absolute;\r\n  left: 50%; bottom: 100%;\r\n  transform: translateX(-50%);\r\n  margin-bottom: 24px;\r\n  width: 240px;\r\n  background: #FFFFFF;\r\n  border: 1px solid rgba(22,70,157,0.10);\r\n  border-left: 4px solid #16469D;\r\n  border-radius: 14px;\r\n  padding: 12px 14px;\r\n  display: flex; align-items: center; gap: 12px;\r\n  box-shadow: 0 22px 50px -14px rgba(8,24,52,0.55), 0 6px 18px -6px rgba(0,0,0,0.22);\r\n  z-index: 6;\r\n  opacity: 0;\r\n  animation: imhFloatIn 0.6s cubic-bezier(0.22,1,0.36,1) 1.1s both;\r\n}\r\n#indi-media-hero .imh-float-ic {\r\n  width: 38px; height: 38px; border-radius: 10px;\r\n  background: #16469D;\r\n  display: flex; align-items: center; justify-content: center; flex-shrink: 0;\r\n  box-shadow: 0 4px 12px -2px rgba(22,70,157,0.5);\r\n}\r\n#indi-media-hero .imh-float-ic svg { color: #FFFFFF; }\r\n#indi-media-hero .imh-float-label {\r\n  display: block; font-size: 9px !important; font-weight: 700 !important;\r\n  color: #5A6B85 !important; text-transform: uppercase; letter-spacing: 0.08em; line-height: 1.1;\r\n}\r\n#indi-media-hero .imh-float-val {\r\n  display: block; font-size: 18px !important; font-weight: 800 !important;\r\n  color: #0F3B7A !important; line-height: 1.1; margin-top: 3px; letter-spacing: -0.015em;\r\n}\r\n#indi-media-hero .imh-float-src {\r\n  display: block; font-size: 8.5px !important; font-weight: 600 !important;\r\n  color: #7C8BA1 !important; margin-top: 2px; letter-spacing: 0.02em;\r\n}\r\n\r\n\/* \u2500\u2500\u2500 KEYFRAMES (shared) \u2500\u2500\u2500 *\/\r\n@keyframes imhSlideUp  { from { opacity:0; transform:translateY(20px); } to { opacity:1; transform:translateY(0); } }\r\n@keyframes imhFadeIn   { from { opacity:0; } to { opacity:1; } }\r\n@keyframes imhBadgePop { from { opacity:0; transform:scale(0.85) translateY(-4px); } to { opacity:1; transform:scale(1) translateY(0); } }\r\n@keyframes imhFloatIn  { from { opacity:0; transform:translateX(-50%) translateY(10px) scale(0.92); } to { opacity:1; transform:translateX(-50%) translateY(0) scale(1); } }\r\n\r\n\/* \u2500\u2500\u2500 ACCESSIBILITY \u2500\u2500\u2500 *\/\r\n@media (prefers-reduced-motion: reduce) {\r\n  #indi-media-hero .imh-left, #indi-media-hero .imh-right, #indi-media-hero .imh-badge,\r\n  #indi-media-hero .imh-notif, #indi-media-hero .imh-float, #indi-media-hero .imh-halo {\r\n    opacity: 1 !important; transform: none !important; animation: none !important;\r\n  }\r\n}\r\n\r\n\/* \u2500\u2500\u2500 RESPONSIVE \u2500\u2500\u2500 *\/\r\n@media (max-width: 1100px) {\r\n  #indi-media-hero .imh-inner { padding: 110px 32px 72px; gap: 32px; }\r\n}\r\n@media (max-width: 960px) {\r\n  #indi-media-hero .imh-inner {\r\n    grid-template-columns: 1fr;\r\n    padding: 80px 24px 64px;\r\n    gap: 52px; justify-items: center;\r\n  }\r\n  #indi-media-hero .imh-left { text-align: center; align-items: center; }\r\n  #indi-media-hero .imh-right { padding-top: 70px; }\r\n  #indi-media-hero .imh-eyebrow { align-self: center; }\r\n  #indi-media-hero .imh-badges { justify-content: center; }\r\n  #indi-media-hero .imh-ctas { justify-content: center; }\r\n  #indi-media-hero .imh-sub { margin: 0 auto; }\r\n}\r\n@media (max-width: 600px) {\r\n  #indi-media-hero .imh-inner { padding: 60px 16px 52px; }\r\n  #indi-media-hero .imh-btn { flex: 1 1 100%; min-width: 0 !important; }\r\n  #indi-media-hero .imh-right {\r\n    width: 100%; min-height: 640px; margin: 0 auto;\r\n    align-items: center; justify-content: center;\r\n    padding-top: 80px; padding-bottom: 70px;\r\n  }\r\n  #indi-media-hero .imh-phone { width: 210px; height: 440px; border-radius: 30px; padding: 8px; }\r\n  #indi-media-hero .imh-screen { border-radius: 22px; }\r\n  #indi-media-hero .imh-notch { width: 86px; height: 20px; }\r\n  #indi-media-hero .imh-notif-stack { padding: 34px 10px 10px; gap: 8px; }\r\n  #indi-media-hero .imh-notif { padding: 9px 10px; border-radius: 12px; }\r\n  #indi-media-hero .imh-notif-msg { font-size: 10.5px !important; }\r\n  #indi-media-hero .imh-notif-app-name { font-size: 10px !important; }\r\n  #indi-media-hero .imh-notif-cta { font-size: 9.5px !important; }\r\n  #indi-media-hero .imh-float {\r\n    width: 200px; padding: 9px 12px; gap: 10px;\r\n  }\r\n  #indi-media-hero .imh-float-ic { width: 30px; height: 30px; }\r\n  #indi-media-hero .imh-float-val { font-size: 17px !important; }\r\n  #indi-media-hero .imh-float-src { font-size: 8px !important; }\r\n}\r\n@media (max-width: 380px) {\r\n  #indi-media-hero .imh-right  { width: 100%; min-height: 600px; }\r\n  #indi-media-hero .imh-phone  { width: 190px; height: 400px; }\r\n}\r\n<\/style>\r\n<!-- Media & Entertainment Hero Espa\u00f1ol -->\r\n<section id=\"indi-media-hero\" role=\"banner\" aria-label=\"indigitall para Medios y Entretenimiento: convierte datos de comportamiento en retenci\u00f3n proactiva, contenido personalizado, noticias de \u00faltima hora y soporte con IA en todo el ciclo de vida del suscriptor\">\r\n  <div class=\"imh-texture\" aria-hidden=\"true\"><\/div>\r\n  <div class=\"imh-glow\" aria-hidden=\"true\"><\/div>\r\n  <div class=\"imh-glow-2\" aria-hidden=\"true\"><\/div>\r\n\r\n  <div class=\"imh-inner\">\r\n\r\n    <!-- LEFT COLUMN -->\r\n    <div class=\"imh-left\">\r\n\r\n      <!-- Eyebrow tag -->\r\n      <span class=\"imh-eyebrow\">\r\n        <svg width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#16469D\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 10v6M2 10l10-5 10 5-10 5z\"\/><path d=\"M6 12v5c3 3 9 3 12 0v-5\"\/><\/svg>\r\n        IA Nativa\r\n        <span class=\"imh-eyebrow-dot\" aria-hidden=\"true\"><\/span>\r\n        Medios y Entretenimiento\r\n      <\/span>\r\n\r\n      <!-- H1 -->\r\n      <h1 class=\"imh-headline\">\r\n        Tu suscriptor dej\u00f3 de abrir la app <em>hace semanas<\/em>. Te enteraste el d\u00eda que cancel\u00f3.\r\n      <\/h1>\r\n\r\n      <!-- Subheadline -->\r\n      <p class=\"imh-sub\">\r\n        Las compa\u00f1\u00edas de medios manejan los datos de comportamiento m\u00e1s ricos de cualquier sector: historial de lectura y visualizaci\u00f3n, frecuencia de sesiones, preferencias de contenido, momento de renovaci\u00f3n. La mayor\u00eda no se aprovecha hasta que el suscriptor ya se ha ido. indigitall convierte esas se\u00f1ales en retenci\u00f3n proactiva, contenido personalizado que gana la siguiente sesi\u00f3n, noticias de \u00faltima hora que llegan solo cuando son relevantes, y soporte con IA que responde preguntas rutinarias sin un agente humano. Una sola plataforma para todo el ciclo de vida del suscriptor, desde el primer registro hasta la renovaci\u00f3n.\r\n      <\/p>\r\n\r\n      <!-- Trust badge strip -->\r\n      <div class=\"imh-badges\" role=\"list\" aria-label=\"Certificaciones de confianza y cumplimiento\">\r\n        <span class=\"imh-badge\" role=\"listitem\">\r\n          <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FFFFFF\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"2\" y=\"5\" width=\"20\" height=\"14\" rx=\"2\"\/><path d=\"M2 8h20\"\/><path d=\"M6 12h4\"\/><\/svg>\r\n          Meta Business Partner &middot; Tier 1\r\n        <\/span>\r\n        <span class=\"imh-badge\" role=\"listitem\">\r\n          <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FFFFFF\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><polygon points=\"12 2 15.09 8.26 22 9.27 17 14.14 18.18 21.02 12 17.77 5.82 21.02 7 14.14 2 9.27 8.91 8.26 12 2\"\/><\/svg>\r\n          ISO 27001\r\n        <\/span>\r\n        <span class=\"imh-badge\" role=\"listitem\">\r\n          <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FFFFFF\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\"\/><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"\/><\/svg>\r\n          RGPD\r\n        <\/span>\r\n        <span class=\"imh-badge\" role=\"listitem\">\r\n          <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FFFFFF\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M12 8v4l3 3\"\/><\/svg>\r\n          ENS\r\n        <\/span>\r\n        <span class=\"imh-badge\" role=\"listitem\">\r\n          <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FFFFFF\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><polygon points=\"12 2 15.09 8.26 22 9.27 17 14.14 18.18 21.02 12 17.77 5.82 21.02 7 14.14 2 9.27 8.91 8.26 12 2\"\/><\/svg>\r\n          4.8\/5 G2\r\n        <\/span>\r\n      <\/div>\r\n\r\n      <!-- CTAs -->\r\n      <div class=\"imh-ctas\">\r\n        <a href=\"https:\/\/indigitall.com\/es\/programar-tiempo\/\" class=\"imh-btn imh-btn-primary\" aria-label=\"Solicita una demo de indigitall para Medios y Entretenimiento\">SOLICITAR DEMO<\/a>\r\n        <a href=\"https:\/\/indigitall.com\/es\/ebook\/soluciones-medios-comunicacion\/\" class=\"imh-btn imh-btn-secondary\" aria-label=\"Descargar el one-pager de indigitall para Medios y Entretenimiento\">\r\n          <span class=\"imh-btn-ic\" aria-hidden=\"true\">\r\n            <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 15v4a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2v-4\"\/><polyline points=\"7 10 12 15 17 10\"\/><line x1=\"12\" y1=\"15\" x2=\"12\" y2=\"3\"\/><\/svg>\r\n          <\/span>\r\n          DESCARGAR ONE-PAGER DE MEDIOS\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- RIGHT COLUMN -->\r\n    <div class=\"imh-right\" role=\"img\" aria-label=\"Tel\u00e9fono mostrando tres mensajes en secuencia: una notificaci\u00f3n push de noticias de \u00faltima hora, una alerta de WhatsApp de evento en vivo y una recomendaci\u00f3n de contenido personalizado dentro de la app. La m\u00e9trica flotante muestra un 42 por ciento de CTR en contenido promocional para el Atl\u00e9tico de Madrid.\">\r\n\r\n      <div class=\"imh-halo\" aria-hidden=\"true\"><\/div>\r\n\r\n      <!-- Phone device -->\r\n      <div class=\"imh-phone\" id=\"imh-phone\">\r\n        <div class=\"imh-notch\" aria-hidden=\"true\"><\/div>\r\n        <div class=\"imh-screen\">\r\n\r\n          <div class=\"imh-screen-glow\" aria-hidden=\"true\"><\/div>\r\n\r\n          <!-- Status bar -->\r\n          <div class=\"imh-statusbar\" aria-hidden=\"true\">\r\n            <span>9:41<\/span>\r\n            <span class=\"imh-status-icons\">\r\n              <svg width=\"14\" height=\"11\" viewBox=\"0 0 24 18\" fill=\"#FFFFFF\"><rect x=\"0\" y=\"10\" width=\"4\" height=\"8\" rx=\"1\"\/><rect x=\"6\" y=\"6\" width=\"4\" height=\"12\" rx=\"1\"\/><rect x=\"12\" y=\"3\" width=\"4\" height=\"15\" rx=\"1\"\/><rect x=\"18\" y=\"0\" width=\"4\" height=\"18\" rx=\"1\"\/><\/svg>\r\n              <svg width=\"16\" height=\"11\" viewBox=\"0 0 24 18\" fill=\"none\" stroke=\"#FFFFFF\" stroke-width=\"2\"><path d=\"M2 8a14 14 0 0 1 20 0\"\/><path d=\"M5 11.5a9 9 0 0 1 14 0\"\/><circle cx=\"12\" cy=\"15\" r=\"1.5\" fill=\"#FFFFFF\" stroke=\"none\"\/><\/svg>\r\n              <svg width=\"20\" height=\"11\" viewBox=\"0 0 28 14\" fill=\"none\" stroke=\"#FFFFFF\" stroke-width=\"1.5\"><rect x=\"1\" y=\"1\" width=\"22\" height=\"12\" rx=\"3\"\/><rect x=\"3\" y=\"3\" width=\"16\" height=\"8\" rx=\"1.5\" fill=\"#FFFFFF\"\/><rect x=\"24.5\" y=\"4.5\" width=\"2\" height=\"5\" rx=\"1\" fill=\"#FFFFFF\"\/><\/svg>\r\n            <\/span>\r\n          <\/div>\r\n\r\n          <!-- Notification sequence -->\r\n          <div class=\"imh-notif-stack\" role=\"list\" aria-label=\"Notificaciones secuenciales\">\r\n            <!-- 1. Breaking news push -->\r\n            <div class=\"imh-notif imh-notif-news imh-notif-1\" role=\"listitem\" aria-label=\"Notificaci\u00f3n push de noticia de \u00faltima hora\">\r\n              <div class=\"imh-notif-top\">\r\n                <div class=\"imh-notif-ic\" aria-hidden=\"true\">\r\n                  <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FFFFFF\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><\/svg>\r\n                <\/div>\r\n                <span class=\"imh-notif-app-name\">App de Noticias<\/span>\r\n                <span class=\"imh-notif-time\">now<\/span>\r\n              <\/div>\r\n              <div class=\"imh-notif-msg\"><strong>\u00daLTIMA HORA:<\/strong> Sorpresa en la temporada de premios sacude la carrera por Mejor Pel\u00edcula. Toca para leer.<\/div>\r\n              <div class=\"imh-notif-cta\">\r\n                <svg width=\"11\" height=\"11\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ADA3F\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>\r\n                Toca para leer\r\n              <\/div>\r\n            <\/div>\r\n\r\n            <!-- 2. Alerta de WhatsApp de evento en vivo -->\r\n            <div class=\"imh-notif imh-notif-wa imh-notif-2\" role=\"listitem\" aria-label=\"Alerta de WhatsApp de evento en vivo\">\r\n              <div class=\"imh-notif-top\">\r\n                <div class=\"imh-notif-ic\" aria-hidden=\"true\">\r\n                  <svg width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"#FFFFFF\"><path d=\"M12.04 2C6.58 2 2.13 6.45 2.13 11.91c0 1.75.46 3.44 1.32 4.94L2 22l5.28-1.39c1.44.79 3.06 1.2 4.72 1.2h.01c5.46 0 9.91-4.45 9.91-9.91C21.92 6.45 17.5 2 12.04 2z\"\/><\/svg>\r\n                <\/div>\r\n                <span class=\"imh-notif-app-name\">WhatsApp<\/span>\r\n                <span class=\"imh-notif-time\">now<\/span>\r\n              <\/div>\r\n              <div class=\"imh-notif-msg\"><strong>EN VIVO:<\/strong> Espa\u00f1a vs Francia. M\u00edralo ahora en la app. Toca para abrir.<\/div>\r\n              <div class=\"imh-notif-cta\">\r\n                <svg width=\"11\" height=\"11\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ADA3F\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>\r\n                Toca para abrir\r\n              <\/div>\r\n            <\/div>\r\n\r\n            <!-- 3. In-app personalized content card -->\r\n            <div class=\"imh-notif imh-notif-app imh-notif-3\" role=\"listitem\" aria-label=\"Recomendaci\u00f3n de contenido personalizado dentro de la app\">\r\n              <div class=\"imh-notif-top\">\r\n                <div class=\"imh-notif-ic\" aria-hidden=\"true\">\r\n                  <svg width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F0F0F\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"5 3 19 12 5 21 5 3\"\/><\/svg>\r\n                <\/div>\r\n                <span class=\"imh-notif-app-name\">Para Ti<\/span>\r\n                <span class=\"imh-notif-time\">now<\/span>\r\n              <\/div>\r\n              <div class=\"imh-notif-msg\">Seg\u00fan lo que viste esta semana, te va a gustar <strong>Horizon Line<\/strong>. Disponible ahora.<\/div>\r\n              <div class=\"imh-notif-cta\">\r\n                <svg width=\"11\" height=\"11\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ADA3F\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>\r\n                Toca para ver\r\n              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n\r\n        <\/div><!-- \/imh-screen -->\r\n\r\n        <!-- Floating proof metric - nested inside the phone so it's always\r\n             positioned relative to the phone's own box, centered above it. -->\r\n        <div class=\"imh-float\" role=\"complementary\" aria-label=\"M\u00e9trica de resultados: 42 por ciento de CTR en contenido promocional, Atl\u00e9tico de Madrid\">\r\n          <div class=\"imh-float-ic\" aria-hidden=\"true\">\r\n            <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg>\r\n          <\/div>\r\n          <span>\r\n            <span class=\"imh-float-label\">CTR en Contenido Promo<\/span>\r\n            <span class=\"imh-float-val\">42%<\/span>\r\n            <span class=\"imh-float-src\">Atl\u00e9tico de Madrid \u00b7 verificado<\/span>\r\n          <\/span>\r\n        <\/div>\r\n      <\/div><!-- \/imh-phone -->\r\n\r\n    <\/div><!-- \/imh-right -->\r\n  <\/div><!-- \/imh-inner -->\r\n<\/section>\r\n\r\n<script>\r\n(function(){\r\n  \"use strict\";\r\n  function init() {\r\n    var phone = document.getElementById('imh-phone');\r\n    if (!phone) return;\r\n    var obs = new IntersectionObserver(function(entries){\r\n      entries.forEach(function(e){\r\n        if (e.isIntersecting) {\r\n          phone.classList.add('imh-armed');\r\n          obs.unobserve(e.target);\r\n        }\r\n      });\r\n    }, { threshold: 0.25 });\r\n    obs.observe(phone);\r\n  }\r\n  if (document.readyState === 'loading') {\r\n    document.addEventListener('DOMContentLoaded', init);\r\n  } else {\r\n    init();\r\n  }\r\n})();\r\n<\/script>\r\n<style>\r\n#indi-media-hero .imh-phone { width: 260px !important; height: 564px !important; }\r\n@media (max-width: 600px) { #indi-media-hero .imh-phone { width: 203px !important; height: 440px !important; } }\r\n@media (max-width: 380px) { #indi-media-hero .imh-phone { width: 185px !important; height: 400px !important; } }\r\n\/* The Spanish one-pager button label is longer than the EN one: let the single column shrink and the label wrap. *\/\r\n@media (max-width: 960px) { #indi-media-hero .imh-inner { grid-template-columns: minmax(0, 1fr) !important; } #indi-media-hero .imh-left { max-width: 100% !important; min-width: 0 !important; } }\r\n@media (max-width: 600px) { #indi-media-hero .imh-btn { white-space: normal !important; line-height: 1.3 !important; text-align: center !important; } }\r\n<\/style> <style>\/* bg-alternation 0 *\/ #indi-media-hero .imh-glow{background:radial-gradient(circle,rgba(0,114,239,0.18) 0%,transparent 70%) !important} #indi-media-hero .imh-halo{background:radial-gradient(ellipse 55% 50% at 50% 50%,rgba(0,114,239,0.16) 0%,transparent 60%),radial-gradient(ellipse 70% 65% at 50% 50%,rgba(0,114,239,0.20) 0%,transparent 65%) !important} #indi-media-hero .imh-screen-glow{background:radial-gradient(ellipse 70% 50% at 50% 15%,rgba(0,114,239,0.35) 0%,transparent 65%),radial-gradient(ellipse 60% 55% at 15% 90%,rgba(22,70,157,0.45) 0%,transparent 70%) !important} #indi-media-hero .imh-notif-wa .imh-notif-ic{background:#12872F !important}<\/style>","code_extra_content":"code_ex_none","code_extitle_cards":"","code_ex_cards":null,"code_ex_brands_custom_background_color":false,"code_ex_custom_brands":false,"code_ex_custom_slider_title":"","code_ex_brands":null,"code_ex_brands_background_color":""},{"acf_fc_layout":"custom_html","code":"<!-- ============================================================\r\n     indigitall.com - P\u00e1gina de Medios y Entretenimiento\r\n     Secci\u00f3n diferenciadora: \"De la emisi\u00f3n a la relevancia\"\r\n     Media & Entertainment Differentiator Espa\u00f1ol\r\n     Bloque HTML personalizado ACF aut\u00f3nomo. Fondo claro.\r\n     ============================================================ -->\r\n<style>\r\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700;800&display=swap');\r\n\r\n#indi-media-diff {\r\n  all: initial;\r\n  display: block;\r\n  font-family: 'Manrope', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif !important;\r\n  box-sizing: border-box !important;\r\n  -webkit-font-smoothing: antialiased;\r\n  background: #F5F7FA !important;\r\n  position: relative;\r\n  overflow: hidden;\r\n}\r\n#indi-media-diff *, #indi-media-diff *::before, #indi-media-diff *::after {\r\n  box-sizing: border-box;\r\n  margin: 0;\r\n  padding: 0;\r\n}\r\n\r\n\/* \u2500\u2500 shell \u2500\u2500 *\/\r\n#indi-media-diff .imd-wrap {\r\n  position: relative;\r\n  z-index: 2;\r\n  max-width: 1280px;\r\n  margin: 0 auto !important;\r\n  padding: 100px 48px !important;\r\n}\r\n\r\n\/* \u2500\u2500 header \u2500\u2500 *\/\r\n\/* Eyebrow - Media blue pill (deliberate thread from hero) *\/\r\n#indi-media-diff .imd-eyebrow {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  gap: 8px;\r\n  background: #EEF3FF !important;\r\n  border: 1px solid rgba(0,114,239,0.22) !important;\r\n  border-radius: 50px;\r\n  padding: 6px 14px;\r\n  font-size: 11px !important;\r\n  font-weight: 700 !important;\r\n  letter-spacing: 0.08em !important;\r\n  text-transform: uppercase !important;\r\n  color: #0072EF !important;\r\n}\r\n#indi-media-diff .imd-eyebrow svg { flex-shrink: 0; }\r\n\r\n#indi-media-diff .imd-h2 {\r\n  margin-top: 20px !important;\r\n  font-size: clamp(28px, 3.5vw, 48px) !important;\r\n  line-height: 1.08 !important;\r\n  font-weight: 500 !important;\r\n  letter-spacing: -0.02em !important;\r\n  color: #0F3B7A !important;\r\n  max-width: 100%;\r\n}\r\n#indi-media-diff .imd-h2 em {\r\n  font-style: normal;\r\n  color: #0072EF !important;\r\n}\r\n#indi-media-diff .imd-intro {\r\n  margin-top: 20px !important;\r\n  font-size: 17px !important;\r\n  line-height: 1.65 !important;\r\n  font-weight: 400 !important;\r\n  color: #5A6B85 !important;\r\n  max-width: 78ch;\r\n}\r\n\r\n\/* \u2500\u2500 2\u00d72 card grid \u2500\u2500 *\/\r\n#indi-media-diff .imd-grid {\r\n  margin-top: 56px !important;\r\n  display: grid;\r\n  grid-template-columns: repeat(2, 1fr);\r\n  gap: 24px;\r\n  list-style: none;\r\n}\r\n\r\n\/* \u2500\u2500 card \u2500\u2500 *\/\r\n#indi-media-diff .imd-card {\r\n  background: #FFFFFF !important;\r\n  border-radius: 14px !important;\r\n  box-shadow: 0 12px 36px -8px rgba(18,54,108,0.30), 0 2px 8px rgba(0,0,0,0.06);\r\n  overflow: hidden;\r\n  display: flex;\r\n  flex-direction: column;\r\n  transition: transform 0.35s cubic-bezier(0.22,1,0.36,1), box-shadow 0.35s cubic-bezier(0.22,1,0.36,1);\r\n}\r\n#indi-media-diff .imd-card:hover {\r\n  transform: translateY(-4px) scale(1.015);\r\n  box-shadow: 0 24px 54px -12px rgba(18,54,108,0.36), 0 4px 12px rgba(0,0,0,0.08);\r\n}\r\n\r\n\/* \u2500\u2500 viz stage \u2500\u2500 *\/\r\n#indi-media-diff .imd-stage {\r\n  position: relative;\r\n  aspect-ratio: 1 \/ 1;\r\n  width: min(100%, 360px);\r\n  margin: 24px auto 4px;\r\n  border-radius: 16px;\r\n  background: radial-gradient(120% 90% at 50% 0%, #F1F6FF 0%, #EEF3FF 55%, #E7EEFB 100%);\r\n  border: 1px solid #EAF0FA;\r\n  overflow: hidden;\r\n}\r\n#indi-media-diff .imd-stageinner {\r\n  position: absolute;\r\n  top: 50%; left: 50%;\r\n  width: 280px; height: 160px;\r\n  transform: translate(-50%, -50%);\r\n}\r\n#indi-media-diff .imd-stage svg.imd-lines {\r\n  position: absolute; inset: 0;\r\n  width: 100%; height: 100%;\r\n  overflow: visible;\r\n}\r\n#indi-media-diff .imd-line {\r\n  stroke: #C9D6EC; stroke-width: 2; fill: none;\r\n}\r\n#indi-media-diff .imd-line-dash {\r\n  stroke: #C9D6EC; stroke-width: 2; fill: none;\r\n  stroke-dasharray: 4 5; stroke-linecap: round;\r\n}\r\n\r\n\/* nodes *\/\r\n#indi-media-diff .imd-node {\r\n  position: absolute;\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  gap: 5px;\r\n  background: #FFFFFF;\r\n  border: 1.5px solid #DCE6F7;\r\n  border-radius: 9px;\r\n  font-size: 10px !important;\r\n  font-weight: 700 !important;\r\n  letter-spacing: 0.01em;\r\n  color: #0F3B7A !important;\r\n  box-shadow: 0 4px 12px -4px rgba(18,54,108,0.18);\r\n}\r\n#indi-media-diff .imd-node svg { width: 13px; height: 13px; flex: none; stroke: #0072EF; }\r\n#indi-media-diff .imd-node.imd-primary {\r\n  background: #0F3B7A;\r\n  border-color: #0F3B7A;\r\n  color: #FFFFFF !important;\r\n  box-shadow: 0 6px 18px -4px rgba(15,59,122,0.45);\r\n}\r\n#indi-media-diff .imd-node.imd-primary svg { stroke: #FFFFFF; }\r\n#indi-media-diff .imd-node.imd-amber {\r\n  background: #F07000;\r\n  border-color: #F07000;\r\n  color: #FFFFFF !important;\r\n  font-weight: 800 !important;\r\n  box-shadow: 0 6px 18px -4px rgba(240,112,0,0.45);\r\n}\r\n#indi-media-diff .imd-node.imd-amber svg { stroke: #FFFFFF; }\r\n#indi-media-diff .imd-node.imd-green {\r\n  background: #8ADA3F;\r\n  border-color: #8ADA3F;\r\n  color: #0F3B7A !important;\r\n  font-weight: 800 !important;\r\n}\r\n#indi-media-diff .imd-node.imd-green svg { stroke: #0F3B7A; }\r\n\r\n\/* packets *\/\r\n#indi-media-diff .imd-packet {\r\n  position: absolute;\r\n  width: 9px; height: 9px;\r\n  border-radius: 50%;\r\n  background: #8ADA3F;\r\n  box-shadow: 0 0 0 3px rgba(138,218,63,0.25), 0 0 8px rgba(138,218,63,0.6);\r\n  opacity: 0;\r\n}\r\n#indi-media-diff .imd-packet.imd-blue {\r\n  background: #0072EF;\r\n  box-shadow: 0 0 0 3px rgba(0,114,239,0.22), 0 0 8px rgba(0,114,239,0.5);\r\n}\r\n#indi-media-diff .imd-packet.imd-amber {\r\n  background: #F07000;\r\n  box-shadow: 0 0 0 3px rgba(240,112,0,0.22), 0 0 8px rgba(240,112,0,0.5);\r\n}\r\n\r\n\/* \u2500\u2500 card body \u2500\u2500 *\/\r\n#indi-media-diff .imd-body {\r\n  padding: 24px 24px 28px !important;\r\n  display: flex;\r\n  flex-direction: column;\r\n  flex: 1;\r\n}\r\n\/* icon chip - labeled pill *\/\r\n#indi-media-diff .imd-chip {\r\n  align-self: flex-start;\r\n  display: inline-flex;\r\n  align-items: center;\r\n  gap: 7px;\r\n  padding: 5px 12px !important;\r\n  border-radius: 8px;\r\n  font-size: 11px !important;\r\n  font-weight: 700 !important;\r\n  letter-spacing: 0.04em !important;\r\n  text-transform: uppercase !important;\r\n}\r\n#indi-media-diff .imd-chip svg { width: 14px; height: 14px; flex-shrink: 0; }\r\n\r\n\/* chip colors *\/\r\n#indi-media-diff .imd-chip-blue  { background: #EEF3FF; color: #0072EF !important; }\r\n#indi-media-diff .imd-chip-blue svg  { stroke: #0072EF; }\r\n#indi-media-diff .imd-chip-amber { background: rgba(240,112,0,0.10); color: #F07000 !important; }\r\n#indi-media-diff .imd-chip-amber svg { stroke: #F07000; }\r\n#indi-media-diff .imd-chip-green { background: rgba(37,211,102,0.10); color: #1a8c4e !important; }\r\n#indi-media-diff .imd-chip-green svg { stroke: #25D366; }\r\n#indi-media-diff .imd-chip-star  { background: #EEF3FF; color: #0072EF !important; }\r\n#indi-media-diff .imd-chip-star svg  { stroke: #0072EF; }\r\n\r\n#indi-media-diff .imd-title {\r\n  margin-top: 14px !important;\r\n  font-size: 20px !important;\r\n  font-weight: 700 !important;\r\n  letter-spacing: -0.01em !important;\r\n  line-height: 1.2 !important;\r\n  color: #0F0F0F !important;\r\n}\r\n#indi-media-diff .imd-desc {\r\n  margin-top: 10px !important;\r\n  font-size: 15px !important;\r\n  line-height: 1.6 !important;\r\n  font-weight: 400 !important;\r\n  color: #5A6B85 !important;\r\n  flex: 1;\r\n}\r\n\r\n\/* indicator pill *\/\r\n#indi-media-diff .imd-indicator {\r\n  margin-top: 18px !important;\r\n  display: inline-flex;\r\n  align-items: center;\r\n  gap: 7px;\r\n  padding: 6px 12px;\r\n  border-radius: 8px;\r\n  font-size: 11px !important;\r\n  font-weight: 700 !important;\r\n  letter-spacing: 0.02em;\r\n  align-self: flex-start;\r\n}\r\n#indi-media-diff .imd-ind-blue  { background: #EEF3FF;              color: #0072EF !important; }\r\n#indi-media-diff .imd-ind-amber { background: rgba(240,112,0,0.09); color: #C05800 !important; }\r\n#indi-media-diff .imd-ind-green { background: rgba(37,211,102,0.09);color: #1a7a40 !important; }\r\n#indi-media-diff .imd-ind-star  { background: #EEF3FF;              color: #0072EF !important; }\r\n\r\n#indi-media-diff .imd-ind-dot {\r\n  width: 7px; height: 7px;\r\n  border-radius: 50%;\r\n  animation: imdPulseDot 2s ease-in-out infinite;\r\n  flex-shrink: 0;\r\n}\r\n#indi-media-diff .imd-ind-dot.d-blue  { background: #0072EF; box-shadow: 0 0 0 3px rgba(0,114,239,0.22); }\r\n#indi-media-diff .imd-ind-dot.d-amber { background: #F07000; box-shadow: 0 0 0 3px rgba(240,112,0,0.22); }\r\n#indi-media-diff .imd-ind-dot.d-green { background: #25D366; box-shadow: 0 0 0 3px rgba(37,211,102,0.25); }\r\n#indi-media-diff .imd-ind-dot.d-star  { background: #0072EF; box-shadow: 0 0 0 3px rgba(0,114,239,0.22); }\r\n@keyframes imdPulseDot { 0%, 100% { transform: scale(1); opacity: 1; } 50% { transform: scale(1.35); opacity: 0.75; } }\r\n\r\n\/* ================================================================\r\n   TARJETA 1 - Predicci\u00f3n de fuga: CDP + barras de engagement en ca\u00edda + riesgo\r\n   (Arquetipo D - barras de datos CDP + score)\r\n   ================================================================ *\/\r\n#indi-media-diff .imd-loy-bar {\r\n  position: absolute;\r\n  bottom: 28px;\r\n  width: 18px;\r\n  border-radius: 4px 4px 0 0;\r\n  background: linear-gradient(180deg, #0072EF, #0055BB);\r\n  transform-origin: bottom;\r\n}\r\n\/* Engagement en ca\u00edda - barras decrecientes de izquierda a derecha *\/\r\n#indi-media-diff .imd-loy-bar.lb1 { left: 74px;  height: 92px; animation: imdGrow 3.6s ease-in-out infinite; }\r\n#indi-media-diff .imd-loy-bar.lb2 { left: 98px;  height: 70px; animation: imdGrow 3.6s ease-in-out infinite; animation-delay: 0.3s; }\r\n#indi-media-diff .imd-loy-bar.lb3 { left: 122px; height: 48px; animation: imdGrow 3.6s ease-in-out infinite; animation-delay: 0.6s; }\r\n#indi-media-diff .imd-loy-bar.lb4 { left: 146px; height: 26px; animation: imdGrow 3.6s ease-in-out infinite; animation-delay: 0.9s; }\r\n@keyframes imdGrow {\r\n  0%   { transform: scaleY(0.15); }\r\n  45%  { transform: scaleY(1); }\r\n  78%  { transform: scaleY(1); }\r\n  100% { transform: scaleY(0.15); }\r\n}\r\n#indi-media-diff .imd-loy-pill {\r\n  position: absolute;\r\n  left: 14px; top: 12px;\r\n  background: #EEF3FF;\r\n  border: 1.5px solid #0072EF;\r\n  border-radius: 20px;\r\n  padding: 4px 9px;\r\n  font-size: 8.5px !important; font-weight: 700 !important;\r\n  color: #0072EF !important;\r\n  white-space: nowrap;\r\n  animation: imdOfferIn 3.6s ease-in-out infinite;\r\n}\r\n@keyframes imdOfferIn {\r\n  0%, 20% { opacity: 0; transform: translateY(6px); }\r\n  35%, 75% { opacity: 1; transform: translateY(0); }\r\n  90%, 100% { opacity: 0; transform: translateY(-4px); }\r\n}\r\n#indi-media-diff .imd-loy-score {\r\n  position: absolute;\r\n  right: 18px; top: 28px;\r\n  background: #0F3B7A;\r\n  border-radius: 8px;\r\n  padding: 6px 10px;\r\n  display: flex; flex-direction: column; align-items: flex-start; gap: 2px;\r\n}\r\n#indi-media-diff .imd-loy-score-lbl {\r\n  font-size: 7.5px !important; font-weight: 700 !important;\r\n  color: rgba(255,255,255,0.65) !important; text-transform: uppercase; letter-spacing: 0.08em;\r\n}\r\n#indi-media-diff .imd-loy-score-val {\r\n  font-size: 20px !important; font-weight: 800 !important;\r\n  color: #F07000 !important; line-height: 1; letter-spacing: -0.02em;\r\n  animation: imdScorePop 3.6s ease-in-out infinite;\r\n}\r\n#indi-media-diff .imd-loy-score-sub {\r\n  font-size: 7.5px !important; font-weight: 600 !important;\r\n  color: rgba(255,255,255,0.55) !important;\r\n}\r\n@keyframes imdScorePop {\r\n  0%, 30% { opacity: 0.4; } 50%, 80% { opacity: 1; } 95%, 100% { opacity: 0.4; }\r\n}\r\n\r\n\/* ================================================================\r\n   TARJETA 2 - Personalizaci\u00f3n de contenido: disparador \u2192 canales\r\n   (Arquetipo A - Disparador \u2192 canales)\r\n   ================================================================ *\/\r\n#indi-media-diff .imd-evt-pulse {\r\n  animation: imdEvtPulse 2.8s ease-in-out infinite;\r\n}\r\n@keyframes imdEvtPulse {\r\n  0%, 100% { border-color: #DCE6F7; box-shadow: 0 4px 12px -4px rgba(18,54,108,0.18); }\r\n  30%, 50% { border-color: #0072EF; box-shadow: 0 0 0 4px rgba(0,114,239,0.18); }\r\n}\r\n\/* Paquetes: hub \u2192 canales *\/\r\n#indi-media-diff .imd-c1p1 { left: 76px; top: 76px; animation: imdc1p1 2.4s ease-in-out infinite; }\r\n#indi-media-diff .imd-c1p2 { left: 76px; top: 76px; animation: imdc1p2 2.4s ease-in-out infinite; animation-delay: 0.8s; }\r\n#indi-media-diff .imd-c1p3 { left: 76px; top: 76px; animation: imdc1p3 2.4s ease-in-out infinite; animation-delay: 1.6s; }\r\n@keyframes imdc1p1 {\r\n  0%   { transform: translate(0,0); opacity: 0; }\r\n  8%   { opacity: 1; }\r\n  42%  { transform: translate(116px,-44px); opacity: 1; }\r\n  52%, 100% { transform: translate(116px,-44px); opacity: 0; }\r\n}\r\n@keyframes imdc1p2 {\r\n  0%   { transform: translate(0,0); opacity: 0; }\r\n  8%   { opacity: 1; }\r\n  42%  { transform: translate(116px,0); opacity: 1; }\r\n  52%, 100% { transform: translate(116px,0); opacity: 0; }\r\n}\r\n@keyframes imdc1p3 {\r\n  0%   { transform: translate(0,0); opacity: 0; }\r\n  8%   { opacity: 1; }\r\n  42%  { transform: translate(116px,44px); opacity: 1; }\r\n  52%, 100% { transform: translate(116px,44px); opacity: 0; }\r\n}\r\n#indi-media-diff .imd-ch1 { animation: imdChHL 2.4s ease-in-out infinite; }\r\n#indi-media-diff .imd-ch2 { animation: imdChHL 2.4s ease-in-out infinite; animation-delay: 0.8s; }\r\n#indi-media-diff .imd-ch3 { animation: imdChHL 2.4s ease-in-out infinite; animation-delay: 1.6s; }\r\n@keyframes imdChHL {\r\n  0%, 25% { border-color: #DCE6F7; box-shadow: 0 4px 12px -4px rgba(18,54,108,0.18); }\r\n  38%     { border-color: #0072EF; box-shadow: 0 0 0 3px rgba(0,114,239,0.22); }\r\n  55%, 100% { border-color: #DCE6F7; box-shadow: 0 4px 12px -4px rgba(18,54,108,0.18); }\r\n}\r\n\r\n\/* ================================================================\r\n   TARJETA 3 - Soporte a suscriptores con IA en WhatsApp\r\n   (Arquetipo C - chat IA en WhatsApp)\r\n   ================================================================ *\/\r\n#indi-media-diff .imd-chat-bubble {\r\n  position: absolute;\r\n  border-radius: 10px;\r\n  font-size: 8.5px !important;\r\n  font-weight: 600 !important;\r\n  line-height: 1.3;\r\n  padding: 5px 8px;\r\n  box-shadow: 0 2px 6px rgba(0,0,0,0.1);\r\n  white-space: nowrap;\r\n  max-width: 174px;\r\n  opacity: 0;\r\n}\r\n#indi-media-diff .imd-bub-in  { background: #FFFFFF; color: #0F0F0F !important; left: 18px; border-top-left-radius: 3px; }\r\n#indi-media-diff .imd-bub-out { background: #DCF8C6; color: #0F0F0F !important; right: 18px; border-top-right-radius: 3px; }\r\n#indi-media-diff .imd-wa-bg {\r\n  position: absolute; inset: 0;\r\n  background: #ECE5DD;\r\n  border-radius: 10px;\r\n  overflow: hidden;\r\n}\r\n#indi-media-diff .imd-wa-topbar {\r\n  background: #075E54;\r\n  height: 28px;\r\n  display: flex; align-items: center;\r\n  padding: 0 10px; gap: 6px;\r\n}\r\n#indi-media-diff .imd-wa-topbar-name {\r\n  font-size: 9px !important; font-weight: 700 !important; color: #FFFFFF !important;\r\n}\r\n#indi-media-diff .imd-cb1 { top: 36px;  width: auto; animation: imdBubIn 0.4s ease 0.5s both, imdBubStay 6s 0.5s infinite; }\r\n#indi-media-diff .imd-cb2 { top: 64px;  width: auto; animation: imdBubIn 0.4s ease 1.1s both, imdBubStay 6s 1.1s infinite; }\r\n#indi-media-diff .imd-cb3 { top: 92px;  width: auto; animation: imdBubIn 0.4s ease 1.7s both, imdBubStay 6s 1.7s infinite; }\r\n#indi-media-diff .imd-cb4 { top: 120px; width: auto; animation: imdBubIn 0.4s ease 2.3s both, imdBubStay 6s 2.3s infinite; }\r\n@keyframes imdBubIn { from { opacity:0; transform:translateY(6px); } to { opacity:1; transform:translateY(0); } }\r\n@keyframes imdBubStay {\r\n  0% { opacity: 1; } 80% { opacity: 1; } 90%, 100% { opacity: 0; }\r\n}\r\n\r\n\/* ================================================================\r\n   TARJETA 4 - Motor de relevancia: hub de \u00faltima hora \u2192 temas declarados\r\n   (Arquetipo B - hub de evento\/alerta)\r\n   ================================================================ *\/\r\n#indi-media-diff .imd-alert-pulse {\r\n  animation: imdAlertPulse 2.2s ease-in-out infinite;\r\n}\r\n@keyframes imdAlertPulse {\r\n  0%, 100% { box-shadow: 0 6px 18px -4px rgba(240,112,0,0.45); }\r\n  40%, 60% { box-shadow: 0 0 0 8px rgba(240,112,0,0.15), 0 6px 18px -4px rgba(240,112,0,0.45); }\r\n}\r\n#indi-media-diff .imd-c2p1 { left: 90px; top: 76px; animation: imdc2p1 2.2s ease-in-out infinite; }\r\n#indi-media-diff .imd-c2p2 { left: 90px; top: 76px; animation: imdc2p2 2.2s ease-in-out infinite; animation-delay: 0.73s; }\r\n#indi-media-diff .imd-c2p3 { left: 90px; top: 76px; animation: imdc2p3 2.2s ease-in-out infinite; animation-delay: 1.46s; }\r\n@keyframes imdc2p1 {\r\n  0%   { transform: translate(0,0); opacity: 0; }\r\n  8%   { opacity: 1; }\r\n  44%  { transform: translate(106px,-40px); opacity: 1; }\r\n  55%, 100% { transform: translate(106px,-40px); opacity: 0; }\r\n}\r\n@keyframes imdc2p2 {\r\n  0%   { transform: translate(0,0); opacity: 0; }\r\n  8%   { opacity: 1; }\r\n  44%  { transform: translate(106px,0); opacity: 1; }\r\n  55%, 100% { transform: translate(106px,0); opacity: 0; }\r\n}\r\n@keyframes imdc2p3 {\r\n  0%   { transform: translate(0,0); opacity: 0; }\r\n  8%   { opacity: 1; }\r\n  44%  { transform: translate(106px,40px); opacity: 1; }\r\n  55%, 100% { transform: translate(106px,40px); opacity: 0; }\r\n}\r\n#indi-media-diff .imd-op1 { animation: imdOpHL 2.2s ease-in-out 0s infinite; }\r\n#indi-media-diff .imd-op2 { animation: imdOpHL 2.2s ease-in-out 0.73s infinite; }\r\n#indi-media-diff .imd-op3 { animation: imdOpHL 2.2s ease-in-out 1.46s infinite; }\r\n@keyframes imdOpHL {\r\n  0%, 30% { border-color: #DCE6F7; }\r\n  48%     { border-color: #F07000; box-shadow: 0 0 0 3px rgba(240,112,0,0.20); }\r\n  65%, 100% { border-color: #DCE6F7; }\r\n}\r\n\r\n\/* \u2500\u2500 scroll reveal \u2500\u2500 *\/\r\n#indi-media-diff .imd-animate {\r\n  opacity: 0;\r\n  transform: translateY(20px);\r\n  transition: opacity 0.7s cubic-bezier(0.22,1,0.36,1), transform 0.7s cubic-bezier(0.22,1,0.36,1);\r\n}\r\n#indi-media-diff .imd-animate.imd-visible { opacity: 1; transform: translateY(0); }\r\n#indi-media-diff .imd-grid .imd-card:nth-child(1) { transition-delay: 0.00s; }\r\n#indi-media-diff .imd-grid .imd-card:nth-child(2) { transition-delay: 0.08s; }\r\n#indi-media-diff .imd-grid .imd-card:nth-child(3) { transition-delay: 0.16s; }\r\n#indi-media-diff .imd-grid .imd-card:nth-child(4) { transition-delay: 0.24s; }\r\n\r\n\/* \u2500\u2500 responsive \u2500\u2500 *\/\r\n@media (max-width: 1100px) { #indi-media-diff .imd-wrap { padding: 80px 32px !important; } }\r\n@media (max-width: 780px) {\r\n  #indi-media-diff .imd-wrap { padding: 60px 24px !important; }\r\n  #indi-media-diff .imd-grid { grid-template-columns: 1fr; gap: 20px; }\r\n  #indi-media-diff .imd-h2 { max-width: 100%; }\r\n}\r\n@media (max-width: 480px) { #indi-media-diff .imd-wrap { padding: 40px 16px !important; } }\r\n\r\n\/* \u2500\u2500 reduced motion \u2500\u2500 *\/\r\n@media (prefers-reduced-motion: reduce) {\r\n  #indi-media-diff .imd-animate { opacity: 1 !important; transform: none !important; transition: none !important; }\r\n  #indi-media-diff .imd-packet, #indi-media-diff .imd-chat-bubble { animation: none !important; opacity: 1 !important; }\r\n  #indi-media-diff .imd-loy-bar { animation: none !important; transform: scaleY(1) !important; }\r\n  #indi-media-diff .imd-loy-score-val, #indi-media-diff .imd-loy-pill { animation: none !important; opacity: 1 !important; }\r\n  #indi-media-diff .imd-ind-dot { animation: none !important; }\r\n  #indi-media-diff .imd-evt-pulse, #indi-media-diff .imd-alert-pulse,\r\n  #indi-media-diff .imd-ch1, #indi-media-diff .imd-ch2, #indi-media-diff .imd-ch3,\r\n  #indi-media-diff .imd-op1, #indi-media-diff .imd-op2, #indi-media-diff .imd-op3 { animation: none !important; }\r\n}\r\n<\/style>\r\n\r\n<section id=\"indi-media-diff\" role=\"region\" aria-labelledby=\"imd-heading\" aria-label=\"Diferenciador de Medios y Entretenimiento: De la emisi\u00f3n a la relevancia: capacidades de la plataforma indigitall\">\r\n  <div class=\"imd-wrap\">\r\n\r\n    <!-- Header -->\r\n    <span class=\"imd-eyebrow\" role=\"text\">\r\n      <svg width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M4.9 19.1C1 15.2 1 8.8 4.9 4.9\"\/><path d=\"M7.8 16.2c-2.3-2.3-2.3-6.1 0-8.4\"\/><circle cx=\"12\" cy=\"12\" r=\"2\"\/><path d=\"M16.2 7.8c2.3 2.3 2.3 6.1 0 8.4\"\/><path d=\"M19.1 4.9C23 8.8 23 15.2 19.1 19.1\"\/><\/svg>\r\n      De la emisi\u00f3n a la relevancia. En una sola plataforma.\r\n    <\/span>\r\n\r\n    <h2 class=\"imd-h2\" id=\"imd-heading\">Los datos de comportamiento ya est\u00e1n ah\u00ed. La mayor\u00eda de plataformas simplemente <em>no act\u00faan sobre ellos<\/em>.<\/h2>\r\n\r\n    <p class=\"imd-intro\">Un lector que abre una noticia recibe la misma portada que todos los dem\u00e1s. Un lector que abre la cobertura pol\u00edtica cada ma\u00f1ana, se salta los deportes y lee desde el m\u00f3vil a las 7am recibe un resumen construido en torno a lo que realmente sigue, antes de irse a buscarlo a otro sitio. Esa es la diferencia entre una plataforma que emite y una que lee se\u00f1ales. El CDP de indigitall convierte el comportamiento de lectura y visualizaci\u00f3n en campa\u00f1as de retenci\u00f3n, recomendaciones de contenido y automatizaci\u00f3n de soporte que act\u00faan antes de que el suscriptor se aleje.<\/p>\r\n\r\n    <ul class=\"imd-grid\">\r\n\r\n      <!-- \u2550\u2550\u2550 TARJETA 1 - Predicci\u00f3n de fuga (Arquetipo D: barras CDP + riesgo) \u2550\u2550\u2550 -->\r\n      <li class=\"imd-card imd-animate\">\r\n        <div class=\"imd-stage\" aria-hidden=\"true\">\r\n          <div class=\"imd-stageinner\">\r\n            <svg class=\"imd-lines\" viewBox=\"0 0 280 160\" preserveAspectRatio=\"none\">\r\n              <line x1=\"66\" y1=\"128\" x2=\"168\" y2=\"128\" stroke=\"#C9D6EC\" stroke-width=\"1.5\"\/>\r\n            <\/svg>\r\n\r\n            <!-- Nodo CDP -->\r\n            <div class=\"imd-node imd-primary\" style=\"left:14px;top:62px;width:48px;height:48px;flex-direction:column;gap:2px;border-radius:50%;\">\r\n              <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"width:18px;height:18px;stroke:#FFFFFF;\"><ellipse cx=\"12\" cy=\"5\" rx=\"9\" ry=\"3\"\/><path d=\"M3 5v14c0 1.7 4 3 9 3s9-1.3 9-3V5\"\/><path d=\"M3 12c0 1.7 4 3 9 3s9-1.3 9-3\"\/><\/svg>\r\n              CDP\r\n            <\/div>\r\n\r\n            <!-- Acci\u00f3n de retenci\u00f3n (se activa antes) -->\r\n            <div class=\"imd-loy-pill\">\u27f3 Acci\u00f3n de retenci\u00f3n activada<\/div>\r\n\r\n            <!-- Barras de engagement en ca\u00edda (ilustrativas) -->\r\n            <div class=\"imd-loy-bar lb1\"><\/div>\r\n            <div class=\"imd-loy-bar lb2\"><\/div>\r\n            <div class=\"imd-loy-bar lb3\"><\/div>\r\n            <div class=\"imd-loy-bar lb4\"><\/div>\r\n\r\n            <!-- Lectura de riesgo de fuga (indicador ilustrativo, sin dato de cliente) -->\r\n            <div class=\"imd-loy-score\">\r\n              <span class=\"imd-loy-score-lbl\">Riesgo de fuga<\/span>\r\n              <span class=\"imd-loy-score-val\">Alto<\/span>\r\n              <span class=\"imd-loy-score-sub\">patr\u00f3n pre-fuga<\/span>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"imd-body\">\r\n          <span class=\"imd-chip imd-chip-blue\" aria-label=\"Retenci\u00f3n\">\r\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2.05 11a9.9 9.9 0 0 1 16.7-5.6L21 8\"\/><path d=\"M21 3v5h-5\"\/><path d=\"M21.95 13a9.9 9.9 0 0 1-16.7 5.6L3 16\"\/><path d=\"M3 21v-5h5\"\/><\/svg>\r\n            Retenci\u00f3n\r\n          <\/span>\r\n          <h3 class=\"imd-title\">Predicci\u00f3n de fuga antes de que el suscriptor decida irse.<\/h3>\r\n          <p class=\"imd-desc\">El CDP monitoriza la frecuencia de sesiones, el engagement con el contenido, el abandono por temas y la proximidad de la renovaci\u00f3n. Cuando las se\u00f1ales coinciden con un patr\u00f3n de fuga conocido, se activa una acci\u00f3n de retenci\u00f3n autom\u00e1ticamente, d\u00edas antes de la cancelaci\u00f3n.<\/p>\r\n          <div class=\"imd-indicator imd-ind-blue\" aria-label=\"Alerta temprana con IA, retenci\u00f3n proactiva\">\r\n            <span class=\"imd-ind-dot d-blue\" aria-hidden=\"true\"><\/span>\r\n            Alerta temprana con IA \u00b7 retenci\u00f3n proactiva\r\n          <\/div>\r\n        <\/div>\r\n      <\/li>\r\n\r\n      <!-- \u2550\u2550\u2550 TARJETA 2 - Personalizaci\u00f3n de contenido (Arquetipo A: disparador \u2192 canales) \u2550\u2550\u2550 -->\r\n      <li class=\"imd-card imd-animate\">\r\n        <div class=\"imd-stage\" aria-hidden=\"true\">\r\n          <div class=\"imd-stageinner\">\r\n            <svg class=\"imd-lines\" viewBox=\"0 0 280 160\" preserveAspectRatio=\"none\">\r\n              <path class=\"imd-line\" d=\"M14,80 H76\"\/>\r\n              <path class=\"imd-line-dash\" d=\"M136,80 C162,80 162,36 192,36\"\/>\r\n              <path class=\"imd-line-dash\" d=\"M136,80 H192\"\/>\r\n              <path class=\"imd-line-dash\" d=\"M136,80 C162,80 162,124 192,124\"\/>\r\n            <\/svg>\r\n\r\n            <!-- Se\u00f1al de visualizaci\u00f3n (origen) -->\r\n            <div class=\"imd-node imd-evt-pulse\" style=\"left:8px;top:62px;width:52px;height:36px;flex-direction:column;gap:2px;z-index:0;\">\r\n              <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"width:13px;height:13px;stroke:#0072EF;\"><polygon points=\"5 3 19 12 5 21 5 3\"\/><\/svg>\r\n              <span style=\"font-size:8px;color:#0072EF;\">Visto<\/span>\r\n            <\/div>\r\n\r\n            <!-- Hub de recomendaci\u00f3n con IA -->\r\n            <div class=\"imd-node imd-primary\" style=\"left:76px;top:56px;width:60px;height:48px;flex-direction:column;gap:2px;z-index:2;\">\r\n              <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 2a2 2 0 0 1 2 2c0 .74-.4 1.39-1 1.73V7h1a7 7 0 0 1 7 7h1a1 1 0 0 1 1 1v3a1 1 0 0 1-1 1h-1v1a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2v-1H2a1 1 0 0 1-1-1v-3a1 1 0 0 1 1-1h1a7 7 0 0 1 7-7h1V5.73A2 2 0 0 1 10 4a2 2 0 0 1 2-2z\"\/><circle cx=\"9\" cy=\"14\" r=\"1\"\/><circle cx=\"15\" cy=\"14\" r=\"1\"\/><\/svg>\r\n              Match\r\n            <\/div>\r\n\r\n            <!-- Canales -->\r\n            <div class=\"imd-node imd-ch1\" style=\"left:192px;top:20px;width:72px;height:32px;gap:4px;\">\r\n              <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"width:13px;height:13px;stroke:#0072EF;\"><path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><\/svg>\r\n              Push\r\n            <\/div>\r\n            <div class=\"imd-node imd-ch2\" style=\"left:192px;top:64px;width:72px;height:32px;gap:4px;\">\r\n              <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"width:13px;height:13px;stroke:#0072EF;\"><rect x=\"2\" y=\"3\" width=\"20\" height=\"14\" rx=\"2\"\/><path d=\"M8 21h8M12 17v4\"\/><\/svg>\r\n              In-app\r\n            <\/div>\r\n            <div class=\"imd-node imd-ch3\" style=\"left:192px;top:108px;width:72px;height:32px;gap:4px;\">\r\n              <svg viewBox=\"0 0 24 24\" fill=\"#25D366\" aria-hidden=\"true\" style=\"width:13px;height:13px;stroke:none;\"><path d=\"M20.5 3.5A11.9 11.9 0 0 0 12 0C5.4 0 0 5.4 0 12c0 2.1.6 4.2 1.7 6L0 24l6.2-1.6c1.7.9 3.7 1.4 5.7 1.4C18.6 23.8 24 18.4 24 11.8c0-3.1-1.2-6.1-3.5-8.3z\"\/><\/svg>\r\n              WhatsApp\r\n            <\/div>\r\n\r\n            <!-- Paquetes - azul (recomendaciones personalizadas) -->\r\n            <div class=\"imd-packet imd-blue imd-c1p1\"><\/div>\r\n            <div class=\"imd-packet imd-blue imd-c1p2\"><\/div>\r\n            <div class=\"imd-packet imd-blue imd-c1p3\"><\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"imd-body\">\r\n          <span class=\"imd-chip imd-chip-blue\" aria-label=\"Personalizaci\u00f3n\">\r\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polygon points=\"10 8 16 12 10 16 10 8\"\/><\/svg>\r\n            Personalizaci\u00f3n\r\n          <\/span>\r\n          <h3 class=\"imd-title\">Personalizaci\u00f3n de contenido que gana la siguiente sesi\u00f3n.<\/h3>\r\n          <p class=\"imd-desc\">El historial de visualizaci\u00f3n, el tipo de dispositivo, el comportamiento seg\u00fan la hora del d\u00eda y las preferencias de g\u00e9nero impulsan push individualizado, recomendaciones in-app y alertas por WhatsApp. As\u00ed los suscriptores encuentran algo que merece la pena ver cada vez que abren la app.<\/p>\r\n          <div class=\"imd-indicator imd-ind-blue\" aria-label=\"3x de engagement en segmentos geolocalizados, referencia del sector medios\">\r\n            <span class=\"imd-ind-dot d-blue\" aria-hidden=\"true\"><\/span>\r\n            3x de engagement en segmentos geolocalizados \u00b7 referencia del sector medios\r\n          <\/div>\r\n        <\/div>\r\n      <\/li>\r\n\r\n      <!-- \u2550\u2550\u2550 TARJETA 3 - Soporte con IA (Arquetipo C: chat IA en WhatsApp) \u2550\u2550\u2550 -->\r\n      <li class=\"imd-card imd-animate\">\r\n        <div class=\"imd-stage\" aria-hidden=\"true\">\r\n          <div class=\"imd-stageinner\">\r\n            <!-- Fondo de chat de WhatsApp -->\r\n            <div class=\"imd-wa-bg\" style=\"left:20px;top:8px;width:200px;height:144px;\">\r\n              <div class=\"imd-wa-topbar\">\r\n                <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"#FFFFFF\" aria-hidden=\"true\"><path d=\"M20.5 3.5A11.9 11.9 0 0 0 12 0C5.4 0 0 5.4 0 12c0 2.1.6 4.2 1.7 6L0 24l6.2-1.6c1.7.9 3.7 1.4 5.7 1.4C18.6 23.8 24 18.4 24 11.8c0-3.1-1.2-6.1-3.5-8.3z\"\/><\/svg>\r\n                <span class=\"imd-wa-topbar-name\">Soporte IA<\/span>\r\n              <\/div>\r\n              <div class=\"imd-chat-bubble imd-bub-out imd-cb1\">\u00bfMe cobraron dos veces?<\/div>\r\n              <div class=\"imd-chat-bubble imd-bub-in  imd-cb2\">Duplicado, reembolsando \u2705<\/div>\r\n              <div class=\"imd-chat-bubble imd-bub-out imd-cb3\">\u00bfPuedo pausar mi plan?<\/div>\r\n              <div class=\"imd-chat-bubble imd-bub-in  imd-cb4\">Pausado, aviso a un agente \ud83d\udc64<\/div>\r\n            <\/div>\r\n\r\n            <!-- Nodos de etapa del flujo -->\r\n            <svg class=\"imd-lines\" viewBox=\"0 0 280 160\" preserveAspectRatio=\"none\" style=\"position:absolute;inset:0;pointer-events:none;\">\r\n              <path class=\"imd-line-dash\" d=\"M222,38 V122\"\/>\r\n            <\/svg>\r\n            <div class=\"imd-node imd-primary\" style=\"left:224px;top:18px;width:48px;height:28px;font-size:8px !important;\">Pregunta<\/div>\r\n            <div class=\"imd-node imd-green\" style=\"left:224px;top:58px;width:48px;height:28px;font-size:8px !important;\">Resuelve<\/div>\r\n            <div class=\"imd-node\" style=\"left:224px;top:98px;width:48px;height:28px;font-size:8px !important;\">Escala<\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"imd-body\">\r\n          <span class=\"imd-chip imd-chip-green\" aria-label=\"Soporte con IA\">\r\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 18v-6a9 9 0 0 1 18 0v6\"\/><path d=\"M21 19a2 2 0 0 1-2 2h-1a2 2 0 0 1-2-2v-3a2 2 0 0 1 2-2h3zM3 19a2 2 0 0 0 2 2h1a2 2 0 0 0 2-2v-3a2 2 0 0 0-2-2H3z\"\/><\/svg>\r\n            Soporte con IA\r\n          <\/span>\r\n          <h3 class=\"imd-title\">IA que responde las preguntas del suscriptor antes de que se conviertan en tickets.<\/h3>\r\n          <p class=\"imd-desc\">Acceso a la cuenta, dudas de facturaci\u00f3n, cambios de suscripci\u00f3n, disponibilidad de contenido, resoluci\u00f3n de incidencias t\u00e9cnicas. Resueltas al instante por un agente de IA entrenado con tus propios datos. Los agentes humanos reciben solo los casos que realmente lo necesitan.<\/p>\r\n          <div class=\"imd-indicator imd-ind-green\" aria-label=\"40 a 60 por ciento de reducci\u00f3n en costes de soporte, rango del sector\">\r\n            <span class=\"imd-ind-dot d-green\" aria-hidden=\"true\"><\/span>\r\n            40-60% de reducci\u00f3n en costes de soporte \u00b7 rango del sector\r\n          <\/div>\r\n        <\/div>\r\n      <\/li>\r\n\r\n      <!-- \u2550\u2550\u2550 TARJETA 4 - Motor de relevancia (Arquetipo B: hub de alerta \u2192 temas) \u2550\u2550\u2550 -->\r\n      <li class=\"imd-card imd-animate\">\r\n        <div class=\"imd-stage\" aria-hidden=\"true\">\r\n          <div class=\"imd-stageinner\">\r\n            <svg class=\"imd-lines\" viewBox=\"0 0 280 160\" preserveAspectRatio=\"none\">\r\n              <path class=\"imd-line-dash\" d=\"M90,80 C120,80 145,40 196,40\"\/>\r\n              <path class=\"imd-line-dash\" d=\"M90,80 H196\"\/>\r\n              <path class=\"imd-line-dash\" d=\"M90,80 C120,80 145,120 196,120\"\/>\r\n            <\/svg>\r\n\r\n            <!-- Hub de alerta de \u00faltima hora - amber -->\r\n            <div class=\"imd-node imd-amber imd-alert-pulse\" style=\"left:30px;top:56px;width:60px;height:48px;flex-direction:column;gap:3px;z-index:2;\">\r\n              <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"width:16px;height:16px;stroke:#FFFFFF;\"><path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><\/svg>\r\n              <span style=\"font-size:8px;\">\u00daltima hora<\/span>\r\n            <\/div>\r\n\r\n            <!-- Salidas por preferencia de tema declarada -->\r\n            <div class=\"imd-node imd-op1\" style=\"left:196px;top:24px;width:76px;height:32px;flex-direction:column;gap:1px;font-size:9px !important;\">\r\n              <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"width:12px;height:12px;stroke:#F07000;\"><path d=\"M4 22V4a2 2 0 0 1 2-2h9l5 5v15a2 2 0 0 1-2 2z\"\/><path d=\"M8 7h4M8 11h8M8 15h8\"\/><\/svg>\r\n              Pol\u00edtica\r\n            <\/div>\r\n            <div class=\"imd-node imd-op2\" style=\"left:196px;top:64px;width:76px;height:32px;flex-direction:column;gap:1px;font-size:9px !important;\">\r\n              <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"width:12px;height:12px;stroke:#F07000;\"><path d=\"M2 12h4l3 8 4-16 3 8h4\"\/><\/svg>\r\n              Mercados\r\n            <\/div>\r\n            <div class=\"imd-node imd-op3\" style=\"left:196px;top:104px;width:76px;height:32px;flex-direction:column;gap:1px;font-size:9px !important;\">\r\n              <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"width:12px;height:12px;stroke:#F07000;\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M2 12h20M12 2a15 15 0 0 1 0 20M12 2a15 15 0 0 0 0 20\"\/><\/svg>\r\n              Deportes\r\n            <\/div>\r\n\r\n            <!-- Paquetes - amber (\u00faltima hora, solo si hay coincidencia) -->\r\n            <div class=\"imd-packet imd-amber imd-c2p1\"><\/div>\r\n            <div class=\"imd-packet imd-amber imd-c2p2\"><\/div>\r\n            <div class=\"imd-packet imd-amber imd-c2p3\"><\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"imd-body\">\r\n          <span class=\"imd-chip imd-chip-amber\" aria-label=\"Relevancia\">\r\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><path d=\"M3.3 8.5A6 6 0 0 1 8 3.5\"\/><path d=\"M6 8a6 6 0 0 1 12 0c0 4.5 1.5 6.5 2.5 7.7\"\/><path d=\"M15.5 15.5 21 16\"\/><polyline points=\"17 12.5 20 15 22.5 12\"\/><\/svg>\r\n            Relevancia\r\n          <\/span>\r\n          <h3 class=\"imd-title\">Relevancia por encima de volumen. El fin de la fatiga de alertas.<\/h3>\r\n          <p class=\"imd-desc\">Los lectores eligen los temas que les importan. Las noticias de \u00faltima hora se disparan solo cuando coinciden con una preferencia declarada, y el modelo aprende de cada apertura. As\u00ed los suscriptores siguen suscritos en vez de silenciarte por la ma\u00f1ana.<\/p>\r\n          <div class=\"imd-indicator imd-ind-amber\" aria-label=\"M\u00e1s 22 por ciento de CTR mediante noticias geolocalizadas, referencia del sector medios\">\r\n            <span class=\"imd-ind-dot d-amber\" aria-hidden=\"true\"><\/span>\r\n            +22% CTR mediante noticias geolocalizadas \u00b7 referencia del sector medios\r\n          <\/div>\r\n        <\/div>\r\n      <\/li>\r\n\r\n    <\/ul>\r\n  <\/div>\r\n\r\n  <script type=\"application\/ld+json\">\r\n  {\r\n    \"@context\": \"https:\/\/schema.org\",\r\n    \"@type\": \"ItemList\",\r\n    \"name\": \"indigitall CDP capabilities for media and entertainment\",\r\n    \"itemListElement\": [\r\n      {\r\n        \"@type\": \"ListItem\",\r\n        \"position\": 1,\r\n        \"item\": {\r\n          \"@type\": \"Service\",\r\n          \"name\": \"Churn prediction\",\r\n          \"description\": \"The CDP monitors session 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!important;background:#fff !important;border:1px solid #DCE3EC !important;border-radius:8px !important;padding:9px 13px !important;font-size:11.5px !important;font-weight:600 !important;color:#374151 !important;width:100% !important;max-width:480px !important;box-shadow:0 1px 4px rgba(0,0,0,.05) !important}\r\n#indi-media-journeys .imj-nic{width:26px !important;height:26px !important;border-radius:7px !important;display:flex !important;align-items:center !important;justify-content:center !important;flex-shrink:0 !important}\r\n#indi-media-journeys .imj-nic svg{width:13px !important;height:13px !important;color:#fff !important}\r\n#indi-media-journeys .imj-nic.bl{background:#0072EF !important}\r\n#indi-media-journeys .imj-nic.gr{background:#22C55E !important}\r\n#indi-media-journeys .imj-nic.nv{background:#0F3B7A !important}\r\n#indi-media-journeys .imj-nic.or{background:#F07000 !important}\r\n#indi-media-journeys .imj-nic.pu{background:#16469D !important}\r\n#indi-media-journeys .imj-nic.wa{background:#25D366 !important}\r\n#indi-media-journeys .imj-nf{background:#fff !important;border:1px solid #DCE3EC !important;border-radius:10px !important;width:100% !important;max-width:480px !important;overflow:hidden !important;box-shadow:0 2px 8px rgba(0,0,0,.07) !important}\r\n#indi-media-journeys .imj-nf.pulse{animation:irjNFpulse 2.4s ease-in-out infinite !important}\r\n@keyframes irjNFpulse{0%,100%{box-shadow:0 2px 8px rgba(0,0,0,.07)}50%{box-shadow:0 4px 18px rgba(0,114,239,.18)}}\r\n#indi-media-journeys .imj-nhead{display:flex !important;align-items:center !important;gap:8px !important;padding:9px 12px !important;border-bottom:1px solid #EEF2F7 !important;background:#F9FAFB !important}\r\n#indi-media-journeys .imj-ntype{font-size:10px !important;font-weight:700 !important;color:#6B7280 !important;letter-spacing:.5px !important;text-transform:uppercase !important}\r\n#indi-media-journeys .imj-nbody{padding:10px 12px 12px !important}\r\n#indi-media-journeys .imj-nname{font-size:13px !important;font-weight:700 !important;color:#111827 !important;margin-bottom:4px !important}\r\n#indi-media-journeys .imj-nprev{font-size:11.5px !important;color:#5A6B85 !important;line-height:1.45 !important;margin-bottom:8px !important}\r\n#indi-media-journeys .imj-npill{display:inline-flex !important;align-items:center !important;gap:4px !important;font-size:10px !important;font-weight:700 !important;padding:3px 8px !important;border-radius:5px !important}\r\n#indi-media-journeys .imj-npill svg{width:10px !important;height:10px !important}\r\n#indi-media-journeys .pill-bl{background:#EEF3FF !important;color:#1D4ED8 !important}\r\n#indi-media-journeys .pill-gr{background:#ECFDF5 !important;color:#15803D !important}\r\n#indi-media-journeys .pill-or{background:rgba(240,112,0,0.10) !important;color:#C2410C !important}\r\n#indi-media-journeys .pill-pu{background:#F5F3FF !important;color:#6D28D9 !important}\r\n#indi-media-journeys .pill-wa{background:#E7F7EE 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!important;width:262px !important;margin:0 auto !important;box-shadow:0 22px 58px rgba(0,0,0,.24) !important}\r\n#indi-media-journeys .imj-screen{background:#fff !important;border-radius:31px !important;overflow:hidden !important;display:flex !important;flex-direction:column !important;height:540px !important;position:relative !important}\r\n#indi-media-journeys .imj-notch{position:absolute !important;top:0 !important;left:50% !important;transform:translateX(-50%) !important;width:96px !important;height:22px !important;background:#181824 !important;border-radius:0 0 15px 15px !important;z-index:10 !important}\r\n#indi-media-journeys .imj-chbar{padding:30px 12px 7px !important;display:flex !important;align-items:center !important;gap:9px !important;border-bottom:1px solid #f0f0f0 !important;flex-shrink:0 !important}\r\n#indi-media-journeys .imj-av{width:32px !important;height:32px !important;border-radius:50% !important;display:flex !important;align-items:center !important;justify-content:center !important;color:#fff !important;flex-shrink:0 !important}\r\n#indi-media-journeys .imj-av.wa{background:#25D366 !important}\r\n#indi-media-journeys .imj-av.push{background:#0072EF !important}\r\n#indi-media-journeys .imj-av.email{background:#F07000 !important}\r\n#indi-media-journeys .imj-av.sms{background:#F07000 !important}\r\n#indi-media-journeys .imj-av.inapp{background:#0F3B7A !important}\r\n#indi-media-journeys .imj-av.cdp{background:#0F3B7A !important}\r\n#indi-media-journeys .imj-av svg{width:15px !important;height:15px !important}\r\n#indi-media-journeys .imj-nm{font-size:11.5px !important;font-weight:700 !important;color:#111827 !important;overflow:hidden !important;text-overflow:ellipsis !important;white-space:nowrap !important}\r\n#indi-media-journeys .imj-stt{font-size:9.5px !important;color:#9CA3AF !important}\r\n#indi-media-journeys .imj-msgs{flex:1 !important;overflow-y:auto !important;padding:10px 10px 6px !important;display:flex 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.imj-bub.in .imj-bt{background:#FFFFFF !important;color:#1C1E21 !important;border-bottom-left-radius:3px !important;box-shadow:0 1px 2px rgba(0,0,0,.08) !important}\r\n#indi-media-journeys .imj-msgs.plain .imj-bub.in .imj-bt{background:#F0F2F5 !important;color:#1C1E21 !important;box-shadow:none !important}\r\n#indi-media-journeys .imj-msgs.plain .imj-bub.out .imj-bt{background:#0F3B7A !important;color:#fff !important}\r\n#indi-media-journeys .imj-bts{font-size:8.5px !important;color:#9CA3AF !important;padding:0 3px !important}\r\n#indi-media-journeys .imj-strip{display:flex !important;gap:5px !important;padding:7px 10px !important;border-top:1px solid #f0f0f0 !important;flex-shrink:0 !important;background:#fff !important;overflow-x:auto !important}\r\n#indi-media-journeys .imj-badge{display:inline-flex !important;align-items:center !important;gap:4px !important;padding:3px 8px !important;border-radius:16px !important;font-size:9.5px !important;font-weight:600 !important;white-space:nowrap !important;border:1.5px solid transparent !important;transition:all .18s !important}\r\n#indi-media-journeys .imj-badge svg{width:10px !important;height:10px !important}\r\n#indi-media-journeys .imj-badge.wa{background:#E7F7EE !important;color:#15803D !important;border-color:#A7F3D0 !important}\r\n#indi-media-journeys .imj-badge.push{background:#EAF4FF !important;color:#1D4ED8 !important;border-color:#BFDBFE !important}\r\n#indi-media-journeys .imj-badge.email{background:rgba(240,112,0,0.08) !important;color:#C2410C !important;border-color:rgba(240,112,0,0.25) !important}\r\n#indi-media-journeys .imj-badge.sms{background:#FFF3E0 !important;color:#C2410C !important;border-color:#FED7AA !important}\r\n#indi-media-journeys .imj-badge.on{transform:scale(1.07) !important;box-shadow:0 2px 8px rgba(0,0,0,.11) !important}\r\n#indi-media-journeys .imj-noscript{background:#fff !important;border:1px solid #DCE3EC !important;border-radius:14px !important;padding:24px !important;color:#5A6B85 !important;font-size:14px !important;line-height:1.6 !important;margin-top:18px !important}\r\n@media(max-width:1180px){#indi-media-journeys{padding:80px 32px !important}#indi-media-journeys .imj-demo{grid-template-columns:1fr !important}#indi-media-journeys .imj-uc{display:grid !important;grid-template-columns:repeat(auto-fill,minmax(180px,1fr)) !important;gap:5px !important}#indi-media-journeys .imj-uc-ey{grid-column:1\/-1 !important}#indi-media-journeys .imj-phone{position:relative !important;top:0 !important}#indi-media-journeys .imj-ph{width:100% !important;max-width:300px !important}}\r\n@media(max-width:760px){#indi-media-journeys .imj-uc{grid-template-columns:repeat(auto-fill,minmax(150px,1fr)) !important}}\r\n@media(max-width:600px){#indi-media-journeys{padding:48px 16px !important}#indi-media-journeys .imj-head{margin-bottom:32px !important}#indi-media-journeys .imj-sub{font-size:15px !important}#indi-media-journeys .imj-stage{padding:22px 10px 38px !important;min-height:380px !important}#indi-media-journeys .imj-flow{max-width:100% !important}#indi-media-journeys .imj-nc{max-width:100% !important}#indi-media-journeys .imj-nc span{white-space:normal !important;line-height:1.3 !important}#indi-media-journeys .imj-bcol{padding:0 4px !important}#indi-media-journeys .imj-nf{width:152px !important}#indi-media-journeys .imj-jacts{display:none !important}#indi-media-journeys .imj-mm{display:none !important}#indi-media-journeys .imj-zoom{display:none !important}#indi-media-journeys .imj-status{font-size:10px !important;padding:7px 14px !important}#indi-media-journeys .imj-screen{height:500px !important}}\r\n@media(max-width:430px){#indi-media-journeys{padding:40px 12px !important}#indi-media-journeys .imj-uc{grid-template-columns:1fr 1fr !important}#indi-media-journeys .imj-uc-item{font-size:12px !important;padding:9px 9px !important;gap:7px !important}#indi-media-journeys .imj-stage{padding:18px 6px 34px !important}#indi-media-journeys .imj-bcol{padding:0 3px !important}#indi-media-journeys .imj-nf{width:130px !important}#indi-media-journeys .imj-nbody{padding:8px 9px 9px !important}#indi-media-journeys .imj-nprev{font-size:10px !important}#indi-media-journeys .imj-snav{padding:8px 12px !important}}\r\n@media(prefers-reduced-motion:reduce){#indi-media-journeys .imj-nf.pulse,#indi-media-journeys .imj-bub{animation:none !important}#indi-media-journeys .imj-sdot{animation:none !important}}\r\n#imj-uclist{display:contents !important}<\/style>\r\n<div class=\"imj-inner\">\r\n  <div class=\"imj-head\">\r\n    <span class=\"imj-eyebrow\"><svg viewBox=\"0 0 24 24\"><line x1=\"6\" x2=\"6\" y1=\"3\" y2=\"15\"\/><circle cx=\"18\" cy=\"6\" r=\"3\"\/><circle cx=\"6\" cy=\"18\" r=\"3\"\/><path d=\"M18 9a9 9 0 0 1-9 9\"\/><\/svg>Journeys de Suscriptores<\/span>\r\n    <h2 class=\"imj-title\">Cada suscriptor est\u00e1 en un <em>momento diferente<\/em>. Una sola plataforma sabe cu\u00e1l.<\/h2>\r\n    <p class=\"imj-sub\">Elige un journey para ver c\u00f3mo se desarrolla en cada canal: disparadores de comportamiento, personalizaci\u00f3n con IA y una previsualizaci\u00f3n en vivo del tel\u00e9fono que muestra exactamente lo que recibe el suscriptor en cada paso.<\/p>\r\n  <\/div>\r\n  <div class=\"imj-demo\">\r\n    <aside class=\"imj-uc\" role=\"navigation\" aria-label=\"Journeys de suscriptores para Medios y Entretenimiento\">\r\n      <div class=\"imj-uc-ey\">Journeys<\/div>\r\n      <div id=\"imj-uclist\"><\/div>\r\n    <\/aside>\r\n    <section class=\"imj-jp\" aria-live=\"polite\">\r\n      <div class=\"imj-jhead\">\r\n        <div class=\"imj-jtw\"><span class=\"imj-jtitle\" id=\"imj-jtitle\">-<\/span><\/div>\r\n        <div class=\"imj-jacts\"><span class=\"imj-cbtn\">Vista previa<\/span><span class=\"imj-cbtn pri\">Activar<\/span><\/div>\r\n      <\/div>\r\n      <div class=\"imj-status\">\r\n        <span class=\"imj-sdot\"><\/span><span>Journey activado por evento de comportamiento<\/span>\r\n        <span class=\"imj-ssep\">&middot;<\/span><span>Personalizaci\u00f3n con IA activa<\/span>\r\n        <span class=\"imj-ssep\">&middot;<\/span><span>Un solo perfil de suscriptor<\/span>\r\n      <\/div>\r\n      <div class=\"imj-prog\" id=\"imj-prog\"><\/div>\r\n      <div class=\"imj-stage\">\r\n        <div class=\"imj-zoom\" aria-hidden=\"true\"><span id=\"imj-zin\"><\/span><span id=\"imj-zout\"><\/span><span id=\"imj-zfit\"><\/span><\/div>\r\n        <div class=\"imj-mm\" aria-hidden=\"true\"><div class=\"imj-mm-in\"><span class=\"imj-mm-l\">Map<\/span><svg viewBox=\"0 0 128 80\" id=\"imj-mm\"><\/svg><\/div><\/div>\r\n        <div class=\"imj-flow\" id=\"imj-flow\"><\/div>\r\n      <\/div>\r\n      <div class=\"imj-nav\">\r\n        <button class=\"imj-snav\" id=\"imj-prev\" type=\"button\"><span id=\"imj-previc\"><\/span>Anterior<\/button>\r\n        <span class=\"imj-ctr\" id=\"imj-ctr\">Paso 1 \/ 7<\/span>\r\n        <button class=\"imj-snav pri\" id=\"imj-next\" type=\"button\">Siguiente<span id=\"imj-nextic\"><\/span><\/button>\r\n      <\/div>\r\n    <\/section>\r\n    <aside class=\"imj-phone\">\r\n      <div class=\"imj-ph\"><div class=\"imj-screen\">\r\n        <div class=\"imj-notch\"><\/div>\r\n        <div class=\"imj-chbar\"><div class=\"imj-av wa\" id=\"imj-av\"><\/div><div style=\"min-width:0\"><div class=\"imj-nm\" id=\"imj-chnm\">Meridian &middot; WhatsApp<\/div><div class=\"imj-stt\" id=\"imj-chst\">WhatsApp Business &middot; verificado<\/div><\/div><\/div>\r\n        <div class=\"imj-msgs\" id=\"imj-msgs\"><\/div>\r\n        <div class=\"imj-strip\" id=\"imj-strip\"><\/div>\r\n      <\/div><\/div>\r\n    <\/aside>\r\n  <\/div>\r\n  <noscript><div class=\"imj-noscript\">Demo interactiva de journeys de suscriptores para Medios y Entretenimiento. Activa JavaScript para explorar Onboarding de Lectores y Espectadores, Reactivaci\u00f3n de Contenido, Noticias de \u00daltima Hora y Eventos en Vivo, Conversi\u00f3n de Gratuito a Pago, Renovaci\u00f3n y Retenci\u00f3n de Suscripci\u00f3n, y Engagement de Fans y Eventos.<\/div><\/noscript>\r\n<\/div>\r\n<script>\r\n(function(){\r\n'use strict';\r\nvar root=document.getElementById('indi-media-journeys');if(!root)return;\r\nvar P={\r\n'log-in':'<path d=\"M15 3h4a2 2 0 0 1 2 2v14a2 2 0 0 1-2 2h-4\"\/><polyline points=\"10 17 15 12 10 7\"\/><line x1=\"15\" y1=\"12\" x2=\"3\" y2=\"12\"\/>',\r\n'refresh-cw':'<path d=\"M3 12a9 9 0 0 1 9-9 9.75 9.75 0 0 1 6.74 2.74L21 8\"\/><path d=\"M21 3v5h-5\"\/><path d=\"M21 12a9 9 0 0 1-9 9 9.75 9.75 0 0 1-6.74-2.74L3 16\"\/><path d=\"M8 16H3v5\"\/>',\r\n'radio':'<circle cx=\"12\" cy=\"12\" r=\"2\"\/><path d=\"M16.24 7.76a6 6 0 0 1 0 8.49m-8.48-.01a6 6 0 0 1 0-8.49m11.31-2.82a10 10 0 0 1 0 14.14m-14.14 0a10 10 0 0 1 0-14.14\"\/>',\r\n'unlock':'<rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\"\/><path d=\"M7 11V7a5 5 0 0 1 9.9-1\"\/>',\r\n'credit-card':'<rect x=\"1\" y=\"4\" width=\"22\" height=\"16\" rx=\"2\" ry=\"2\"\/><line x1=\"1\" y1=\"10\" x2=\"23\" y2=\"10\"\/>',\r\n'users':'<path d=\"M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M22 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/>',\r\n'bell':'<path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/>',\r\n'mail':'<rect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"2\"\/><path d=\"m22 6-10 7L2 6\"\/>',\r\n'message-circle':'<path d=\"M7.9 20A9 9 0 1 0 4 16.1L2 22Z\"\/>',\r\n'cpu':'<rect x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"\/><rect x=\"9\" y=\"9\" width=\"6\" height=\"6\"\/><path d=\"M15 2v2M9 2v2M2 15h2M2 9h2M22 15h-2M22 9h-2M15 22v-2M9 22v-2\"\/>',\r\n'alert-triangle':'<path d=\"m21.73 18-8-14a2 2 0 0 0-3.48 0l-8 14A2 2 0 0 0 4 21h16a2 2 0 0 0 1.73-3Z\"\/><path d=\"M12 9v4\"\/><circle cx=\"12\" cy=\"17\" r=\"1\"\/>',\r\n'flag':'<path d=\"M4 15s1-1 4-1 5 2 8 2 4-1 4-1V3s-1 1-4 1-5-2-8-2-4 1-4 1z\"\/><line x1=\"4\" x2=\"4\" y1=\"22\" y2=\"15\"\/>',\r\n'rotate-ccw':'<path d=\"M3 12a9 9 0 1 0 9-9 9.75 9.75 0 0 0-6.74 2.74L3 8\"\/><path d=\"M3 3v5h5\"\/>',\r\n'plus':'<line x1=\"12\" x2=\"12\" y1=\"5\" y2=\"19\"\/><line x1=\"5\" x2=\"19\" y1=\"12\" y2=\"12\"\/>',\r\n'minus':'<line x1=\"5\" x2=\"19\" y1=\"12\" y2=\"12\"\/>',\r\n'maximize':'<path d=\"M8 3H5a2 2 0 0 0-2 2v3\"\/><path d=\"M21 8V5a2 2 0 0 0-2-2h-3\"\/><path d=\"M3 16v3a2 2 0 0 0 2 2h3\"\/><path d=\"M16 21h3a2 2 0 0 0 2-2v-3\"\/>',\r\n'chevron-left':'<path d=\"m15 18-6-6 6-6\"\/>',\r\n'chevron-right':'<path d=\"m9 18 6-6-6-6\"\/>',\r\n'circle-check-big':'<path d=\"M21.801 10A10 10 0 1 1 17 3.335\"\/><path d=\"m9 11 3 3L22 4\"\/>',\r\n'smartphone':'<rect width=\"14\" height=\"20\" x=\"5\" y=\"2\" rx=\"2\" ry=\"2\"\/><path d=\"M12 18h.01\"\/>'\r\n};\r\nfunction ic(k){return'<svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">'+P[k]+'<\/svg>';}\r\n\r\nvar J=[\r\n\/* \u2500\u2500 Journey 1: Reader and Viewer Onboarding \u2500\u2500 *\/\r\n{title:'Onboarding de Lectores y Espectadores',ic:'log-in',steps:[\r\n{nodes:[{t:'c',c:'gr',ic:'log-in',l:'Disparador: Un nuevo suscriptor se registra: suscripci\\u00f3n de pago, cuenta de streaming o newsletter. El journey se ejecuta durante los primeros 30 d\\u00edas, la ventana de mayor cancelaci\\u00f3n en Medios y Entretenimiento.'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Nuevo registro detectado',plain:true,msgs:[{d:'in',tx:'Nuevo suscriptor: Meridian Premium \\u00b7 Canal de registro: web \\u00b7 D\\u00eda: 0 \\u00b7 Ventana: primeros 30 d\\u00edas (mayor riesgo de cancelaci\\u00f3n)'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+0',nm:'Bienvenida',pv:'Bienvenido a Meridian. Tu suscripci\\u00f3n est\\u00e1 activa: esta es la forma m\\u00e1s r\\u00e1pida de encontrar algo que te encantar\\u00e1.',pill:'Instant\\u00e1neo',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Notificaci\\u00f3n de bienvenida',plain:true,msgs:[{d:'in',tx:'Bienvenido a Meridian. Tu suscripci\\u00f3n est\\u00e1 activa. Esta es la forma m\\u00e1s r\\u00e1pida de encontrar algo que te encantar\\u00e1.\\n\\n[Empezar]'}]}},\r\n{nodes:[{t:'f',c:'nv',ic:'cpu',nt:'In-app \\u00b7 primera apertura',nm:'Elige Tus Temas',pv:'Un selector de preferencias: pol\\u00edtica, deportes, cultura, local, negocios, g\\u00e9neros. El suscriptor elige lo que quiere, no un opt-in u opt-out gen\\u00e9rico.',pill:'IA Activa',pt:'pill-nv'}],phone:{ch:'inapp',nm:'App Meridian \\u00b7 Configuraci\\u00f3n',st:'Arma tu feed',plain:true,msgs:[{d:'in',tx:'Arma tu feed\\n\\n\\u2610 Pol\\u00edtica \\u2610 Deportes \\u2610 Cultura \\u2610 Local \\u2610 Negocios \\u2610 Drama\\n\\n[Armar mi feed]'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+D\\u00eda 1',nm:'Primera Recomendaci\\u00f3n',pv:'Elegido para ti. [T\\u00edtulo de contenido] es un excelente punto de partida seg\\u00fan lo que elegiste. Contenido primero, sin promoci\\u00f3n de la plataforma.',pill:'Programado',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Recomendaci\\u00f3n personalizada',plain:true,msgs:[{d:'in',tx:'Elegido para ti. \"Horizon Line\" es un excelente punto de partida seg\\u00fan lo que elegiste.\\n\\n[Ver ahora]'}]}},\r\n{nodes:[{t:'f',c:'or',ic:'mail',nt:'Email \\u00b7 T+D\\u00eda 3',nm:'Constructor de H\\u00e1bito',pv:'Tu semana en Meridian, en cinco minutos. Tres recomendaciones personalizadas con una breve nota editorial en cada una, construyendo un h\\u00e1bito semanal repetible, no una apertura \\u00fanica.',pill:'Programado',pt:'pill-or'}],phone:{ch:'email',nm:'Meridian \\u00b7 Email',st:'Tu semana en Meridian',plain:true,msgs:[{d:'in',tx:'Tu semana en Meridian, en cinco minutos\\n\\n\\u2460 Horizon Line: un thriller de ritmo lento que vale la pena\\n\\u2461 Capital Ledger: drama pol\\u00edtico agudo y oportuno\\n\\u2462 The Long Season: el documental deportivo del que todos hablan\\n\\n[Leer m\\u00e1s]'}]}},\r\n{nodes:[{t:'f',c:'nv',ic:'cpu',nt:'In-app \\u00b7 T+D\\u00eda 7',nm:'Descubrimiento de Funciones',pv:'Tres tarjetas interactivas que muestran las funciones que mantienen a los suscriptores enganchados: descargas offline, guardado para despu\\u00e9s, m\\u00faltiples perfiles, alertas de temas. Personalizado seg\\u00fan el plan.',pill:'IA Activa',pt:'pill-nv'}],phone:{ch:'inapp',nm:'App Meridian \\u00b7 Descubrir',st:'Tip de funci\\u00f3n',plain:true,msgs:[{d:'in',tx:'\\u00bfSab\\u00edas que puedes descargar para ver sin conexi\\u00f3n?\\n\\n[Probar ahora]'}]}},\r\n{nodes:[{t:'f',c:'wa',ic:'message-circle',nt:'WhatsApp \\u00b7 T+D\\u00eda 21',nm:'Check-In de 21 D\\u00edas',pv:'Tres semanas. Esto es lo que m\\u00e1s le\\u00edste y viste, y algo que te perdiste y encaja con tu gusto. Agente de IA disponible en l\\u00ednea.',pill:'IA Activa',pt:'pill-wa'}],phone:{ch:'wa',nm:'Meridian \\u00b7 WhatsApp',st:'WhatsApp Business \\u00b7 verificado',plain:false,msgs:[{d:'in',tx:'\\u00a1Tres semanas! \\ud83d\\udcca Viste 6 horas de drama y le\\u00edste 12 art\\u00edculos de pol\\u00edtica este mes. Uno que quiz\\u00e1s te perdiste: \\\"Capital Ledger\\\" T2. \\u00bfQuieres un resumen r\\u00e1pido antes de empezar?'},{d:'out',tx:'S\\u00ed, por favor'},{d:'in',tx:'Temporada 1: tres senadores, un esc\\u00e1ndalo, nadie con las manos limpias. La T2 arranca la noche de las elecciones.\\n\\n[Ver T2 E1]'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+D\\u00eda 30',nm:'Ya Eres un Habitual',pv:'Un mes. Est\\u00e1s aprovechando al m\\u00e1ximo Meridian. Esto es lo que viene el pr\\u00f3ximo mes para los temas que sigues. Cerrando el onboarding con relevancia, no con una venta adicional.',pill:'Programado',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Resumen de un mes',plain:true,msgs:[{d:'in',tx:'Un mes. Est\\u00e1s aprovechando al m\\u00e1ximo Meridian. Esto es lo que viene el pr\\u00f3ximo mes para los temas que sigues.\\n\\n[Ver qu\\u00e9 sigue]'}]}}\r\n]},\r\n\r\n\/* \u2500\u2500 Journey 2: Content Re-Engagement \u2500\u2500 *\/\r\n{title:'Reactivaci\\u00f3n de Contenido',ic:'refresh-cw',steps:[\r\n{nodes:[{t:'c',c:'bl',ic:'cpu',l:'Disparador: Un suscriptor no abre la app hace 7 d\\u00edas o m\\u00e1s, o la abri\\u00f3 pero no empez\\u00f3 ning\\u00fan contenido en las \\u00faltimas 3 sesiones. El CDP marca el riesgo de desenganche antes de que se convierta en riesgo de cancelaci\\u00f3n.'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Monitoreando engagement',plain:true,msgs:[{d:'in',tx:'\\u00daltimo contenido: hace 9 d\\u00edas \\u00b7 Preferencia: drama criminal \\u00b7 Dispositivo: m\\u00f3vil, noches \\u00b7 Se\\u00f1al: evaluando'}]}},\r\n{nodes:[{t:'f',c:'nv',ic:'cpu',nt:'Se\\u00f1al CDP \\u00b7 l\\u00f3gica',nm:'Se\\u00f1al de Engagement Evaluada',pv:'La IA revisa el historial de visualizaci\\u00f3n y lectura, preferencias de g\\u00e9nero y tema, patrones de horario y uso del dispositivo. Bajo engagement con contenido gen\\u00e9rico deriva en una recomendaci\\u00f3n personalizada; sin engagement deriva en una oferta de reactivaci\\u00f3n.',pill:'IA Activa',pt:'pill-nv'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Se\\u00f1al evaluada',plain:true,msgs:[{d:'in',tx:'\\u00daltimo contenido: hace 9 d\\u00edas \\u00b7 Preferencia: drama criminal \\u00b7 Dispositivo: m\\u00f3vil, noches \\u00b7 Se\\u00f1al: reactivar con recomendaci\\u00f3n'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+0',nm:'Recomendaci\\u00f3n Personalizada',pv:'Encontramos algo que probablemente te guste. [T\\u00edtulo]. Nuevos episodios ya disponibles. Contenido primero.',pill:'Instant\\u00e1neo',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Recomendaci\\u00f3n',plain:true,msgs:[{d:'in',tx:'Encontramos algo que probablemente te guste.\\n\\n\"Capital Ledger\": nuevos episodios ya disponibles.\\n\\n[Ver ahora]'}]}},\r\n{nodes:[{t:'f',c:'or',ic:'mail',nt:'Email \\u00b7 T+D\\u00eda 3, si no hay apertura',nm:'Novedades de la Semana',pv:'Tres recomendaciones personalizadas seg\\u00fan tu historial, con una breve l\\u00ednea editorial en cada una. Sin puntuaciones, sin \"tendencias\" gen\\u00e9ricas.',pill:'Programado',pt:'pill-or'}],phone:{ch:'email',nm:'Meridian \\u00b7 Email',st:'Novedades de la semana',plain:true,msgs:[{d:'in',tx:'Novedades de la semana, elegidas para ti\\n\\nComo viste \"The Long Season,\" probablemente te guste \"Match Point.\"\\n\\n[Ver ahora]'}]}},\r\n{nodes:[{t:'f',c:'wa',ic:'message-circle',nt:'WhatsApp \\u00b7 T+D\\u00eda 5, si sigue sin engagement',nm:'Gancho de Prueba Social',pv:'Todos est\\u00e1n hablando de [Show] ahora mismo. Est\\u00e1s 3 episodios atr\\u00e1s. P\\u00f3nte al d\\u00eda antes de que termine.',pill:'IA Activa',pt:'pill-wa'}],phone:{ch:'wa',nm:'Meridian \\u00b7 WhatsApp',st:'WhatsApp Business \\u00b7 verificado',plain:false,msgs:[{d:'in',tx:'Todos est\\u00e1n hablando de \"Capital Ledger\" ahora mismo. Est\\u00e1s 3 episodios atr\\u00e1s: p\\u00f3nte al d\\u00eda antes de que termine.\\n\\n[Empezar a ver]'}]}},\r\n{nodes:[{t:'f',c:'nv',ic:'cpu',nt:'In-app \\u00b7 pr\\u00f3xima apertura',nm:'Personalizaci\\u00f3n In-App',pv:'La p\\u00e1gina de inicio se actualiza din\\u00e1micamente para destacar las recomendaciones personalizadas del suscriptor como visual principal, relegando el contenido gen\\u00e9rico. Sin necesidad de mensaje.',pill:'IA Activa',pt:'pill-nv'}],phone:{ch:'inapp',nm:'App Meridian \\u00b7 Inicio',st:'Personalizado para ti',plain:true,msgs:[{d:'in',tx:'\\ud83d\\udccd Elegido para ti\\n\\n\\u2460 Capital Ledger: nuevos episodios\\n\\u2461 Match Point: porque viste The Long Season\\n\\u2462 Night Signal: tendencia en drama criminal'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+D\\u00eda 14, si sigue sin empezar contenido',nm:'Oferta de Reactivaci\\u00f3n',pv:'Te cubrimos el pr\\u00f3ximo mes si no encuentras algo que te encante. [Oferta de un mes gratis].',pill:'Programado',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Oferta',plain:true,msgs:[{d:'in',tx:'Te cubrimos el pr\\u00f3ximo mes si no encuentras algo que te encante.\\n\\nUn mes gratis, sin condiciones.\\n\\n[Encontrar algo]'}]}},\r\n{nodes:[{t:'c',c:'or',ic:'alert-triangle',l:'L\\u00f3gica: Si no hay engagement con contenido para el D\\u00eda 21, el CDP marca al suscriptor como en riesgo. Se activa el journey de Renovaci\\u00f3n y Retenci\\u00f3n de Suscripci\\u00f3n, y la reactivaci\\u00f3n se pausa para evitar exceso de mensajes.'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Traspaso de journey',plain:true,msgs:[{d:'in',tx:'Estado: sin engagement para el D\\u00eda 21 \\u00b7 Marca: en riesgo \\u00b7 Pr\\u00f3ximo journey: Renovaci\\u00f3n y Retenci\\u00f3n de Suscripci\\u00f3n \\u00b7 Reactivaci\\u00f3n: pausada'}]}}\r\n]},\r\n\r\n\/* \u2500\u2500 Journey 3: Breaking News and Live Events \u2500\u2500 *\/\r\n{title:'Noticias de \u00daltima Hora y Eventos en Vivo',ic:'radio',steps:[\r\n{nodes:[{t:'c',c:'bl',ic:'radio',l:'Disparador: Se publica una noticia que coincide con las preferencias de tema declaradas del suscriptor, o est\u00e1 por comenzar un evento en vivo (deportes, entretenimiento, transmisi\u00f3n) que coincide con su historial de contenido.'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Monitoreando eventos',plain:true,msgs:[{d:'in',tx:'Monitoreando noticias de \u00faltima hora y eventos en vivo contra los perfiles de preferencia de los suscriptores'}]}},\r\n{nodes:[{t:'f',c:'nv',ic:'cpu',nt:'Se\\u00f1al CDP \\u00b7 l\\u00f3gica',nm:'Evento o Noticia Detectada',pv:'La IA cruza la noticia de \\u00faltima hora o el evento en vivo con los perfiles de preferencia. Suscriptor de pol\\u00edtica \\u2192 noticia pol\\u00edtica de \\u00faltimo momento. Suscriptor de deportes \\u2192 partido por comenzar. Sin coincidencia de tema, no se env\\u00eda ning\\u00fan mensaje.',pill:'IA Activa',pt:'pill-nv'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Coincidencia de evento',plain:true,msgs:[{d:'in',tx:'Noticia: El gobierno de coalici\\u00f3n colapsa por votaci\\u00f3n de presupuesto \\u00b7 Preferencia: Pol\\u00edtica \\u00b7 Confianza de coincidencia: alta \\u00b7 Canal: push'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+publicaci\\u00f3n de la noticia',nm:'Push de \\u00daltima Hora',pv:'\\u00daLTIMA HORA: [Titular en una oraci\\u00f3n]. Toca para leer. Sin exceso de im\\u00e1genes: la velocidad es la prioridad.',pill:'Disparo en Vivo',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'\\u00daltima hora',plain:true,msgs:[{d:'in',tx:'\\u00daLTIMA HORA: El gobierno de coalici\\u00f3n colapsa por votaci\\u00f3n de presupuesto.\\n\\n[Leer ahora]'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T-15 min antes del evento en vivo',nm:'Alerta de Evento en Vivo',pv:'[Partido\/Programa] empieza en 15 minutos. M\\u00edralo en vivo. Enlace directo a la transmisi\\u00f3n en vivo.',pill:'Programado',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Evento en vivo por comenzar',plain:true,msgs:[{d:'in',tx:'Espa\\u00f1a vs Francia empieza en 15 minutos.\\n\\n[Ver en vivo]'}]}},\r\n{nodes:[{t:'f',c:'wa',ic:'message-circle',nt:'WhatsApp \\u00b7 momento clave del evento',nm:'Actualizaci\\u00f3n de Marcador por WhatsApp',pv:'Actualizaci\\u00f3n de marcador en vivo enviada en momentos clave: gol anotado, desarrollo importante. Los suscriptores pueden responder; el concierge de IA responde preguntas sobre el partido o el acceso a la transmisi\\u00f3n.',pill:'IA Activa',pt:'pill-wa'}],phone:{ch:'wa',nm:'Meridian \\u00b7 WhatsApp',st:'WhatsApp Business \\u00b7 verificado',plain:false,msgs:[{d:'in',tx:'Espa\\u00f1a 2, Francia 1. Minuto 67. Cambio reci\\u00e9n hecho por Francia.\\n\\n[Ver en vivo]'},{d:'out',tx:'\\u00bfC\\u00f3mo cambio a la vista multi\\u00e1ngulo?'},{d:'in',tx:'Toca la pantalla durante la transmisi\\u00f3n y selecciona el \\u00edcono de c\\u00e1mara: cuatro \\u00e1ngulos disponibles, incluida la vista t\\u00e1ctica. \\u00a1Disfruta el partido! \\u26bd'}]}},\r\n{nodes:[{t:'f',c:'nv',ic:'cpu',nt:'In-app \\u00b7 continuo',nm:'Actualizaci\\u00f3n en Vivo In-App',pv:'Un banner persistente dentro de la app se actualiza con el marcador en vivo o el ticker de noticias sin obligar al suscriptor a dejar lo que est\\u00e1 viendo. No intrusivo, se puede cerrar.',pill:'Disparo en Vivo',pt:'pill-nv'}],phone:{ch:'inapp',nm:'App Meridian \\u00b7 En Vivo',st:'Banner en vivo persistente',plain:true,msgs:[{d:'in',tx:\"\\ud83d\\udd34 EN VIVO: Espa\\u00f1a 2, Francia 1 \\u00b7 67' \\u00b7 Toca para la cobertura completa\"}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+fin del evento',nm:'Resumen Post-Evento',pv:'Marcador final y un CTA de mejores momentos. Se env\\u00eda solo a los suscriptores que recibieron la alerta previa al evento.',pill:'Instant\\u00e1neo',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Final del partido',plain:true,msgs:[{d:'in',tx:'Final: Espa\\u00f1a 3, Francia 1. Informe del partido y mejores momentos ya disponibles.\\n\\n[Ver mejores momentos]'}]}},\r\n{nodes:[{t:'c',c:'nv',ic:'flag',l:'L\\u00f3gica: El CDP registra qu\\u00e9 noticias y eventos abri\\u00f3 el suscriptor, cu\\u00e1nto tiempo interactu\\u00f3 y si compar\\u00f3. La IA actualiza los pesos de preferencia: las alertas deportivas se suprimen si nunca se abren; el peso de noticias pol\\u00edticas aumenta si se abren regularmente.'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Actualizando preferencias',plain:true,msgs:[{d:'in',tx:'Preferencia: peso de noticias pol\\u00edticas +0.3 \\u00b7 Deportes: peso -0.1 \\u00b7 Pr\\u00f3ximo push: ajustado'}]}}\r\n]},\r\n\r\n\/* \u2500\u2500 Journey 4: Free to Paid Conversion \u2500\u2500 *\/\r\n{title:'Conversi\\u00f3n de Gratuito a Pago',ic:'unlock',steps:[\r\n{nodes:[{t:'c',c:'bl',ic:'unlock',l:'Disparador: Un lector registrado gratuito o un usuario de prueba alcanza un umbral de engagement, choca repetidamente con el muro de pago, o se acerca al final de una prueba. El CDP punt\\u00faa la disposici\\u00f3n a convertir.'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Puntuando disposici\\u00f3n',plain:true,msgs:[{d:'in',tx:'Puntuando la disposici\\u00f3n a convertir seg\\u00fan el comportamiento de 30 d\\u00edas en el plan gratuito'}]}},\r\n{nodes:[{t:'f',c:'nv',ic:'cpu',nt:'Se\\u00f1al CDP \\u00b7 l\\u00f3gica',nm:'Se\\u00f1al de Conversi\\u00f3n Puntuada',pv:'La IA revisa el comportamiento en el plan gratuito durante 30 d\\u00edas. Choques repetidos con el muro de pago \\u2192 oferta de valor de pago. Alta frecuencia de sesiones \\u2192 propuesta basada en h\\u00e1bito. Prueba por vencer \\u2192 empuj\\u00f3n con fecha l\\u00edmite clara.',pill:'IA Activa',pt:'pill-nv'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Puntaje de conversi\\u00f3n',plain:true,msgs:[{d:'in',tx:'Choques con muro de pago: 6 este mes \\u00b7 Sesiones: casi diarias \\u00b7 Puntaje de afinidad: 88 \\u00b7 Recomendado: oferta anual'}]}},\r\n{nodes:[{t:'f',c:'nv',ic:'cpu',nt:'In-app \\u00b7 pr\\u00f3ximo choque con muro de pago',nm:'Oferta en el Momento del Muro de Pago',pv:'Alcanzaste el l\\u00edmite gratuito cinco veces este mes. Los suscriptores nunca lo hacen. Overlay contextual en el momento exacto de la intenci\\u00f3n.',pill:'Disparo en Vivo',pt:'pill-nv'}],phone:{ch:'inapp',nm:'App Meridian \\u00b7 Muro de Pago',st:'Oferta contextual',plain:true,msgs:[{d:'in',tx:'Alcanzaste el l\\u00edmite gratuito cinco veces este mes. Los suscriptores nunca lo hacen.\\n\\nPrimer mes a $4.99.\\n\\n[Ver la oferta]'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+D\\u00eda 2, si no hay acci\\u00f3n',nm:'Push de Prueba o Introducci\\u00f3n',pv:'Desbloquea todo por [Precio]\/mes. Cancela cuando quieras. Empieza en menos de un minuto, bajando la fricci\\u00f3n.',pill:'Programado',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Oferta de introducci\\u00f3n',plain:true,msgs:[{d:'in',tx:'Desbloquea todo por $4.99\/mes. Cancela cuando quieras. Empieza en menos de un minuto.\\n\\n[Empezar ahora]'}]}},\r\n{nodes:[{t:'f',c:'or',ic:'mail',nt:'Email \\u00b7 T+D\\u00eda 5, si no hay acci\\u00f3n',nm:'Recapitulaci\\u00f3n de Valor',pv:'Un resumen honesto de lo que el plan gratuito les dio, y lo que suma una suscripci\\u00f3n. Lo que se perdieron, presentado como valor, no como presi\\u00f3n.',pill:'Programado',pt:'pill-or'}],phone:{ch:'email',nm:'Meridian \\u00b7 Email',st:'Recapitulaci\\u00f3n de valor',plain:true,msgs:[{d:'in',tx:'Todo lo que le\\u00edste gratis este mes\\n\\nLe\\u00edste 9 art\\u00edculos gratuitos. Los suscriptores este mes tambi\\u00e9n obtuvieron: biblioteca de video completa, descargas offline y cero muros de pago.\\n\\n[Ver qu\\u00e9 te est\\u00e1s perdiendo]'}]}},\r\n{nodes:[{t:'f',c:'wa',ic:'message-circle',nt:'WhatsApp \\u00b7 T+D\\u00eda 7, si sigue gratis',nm:'Oferta Personal por WhatsApp',pv:'Seg\\u00fan c\\u00f3mo lees, as\\u00ed se ver\\u00eda una suscripci\\u00f3n para ti: [beneficios clave], [precio]. Agente de IA listo para completar la suscripci\\u00f3n en l\\u00ednea, sin call center, sin espera.',pill:'IA Activa',pt:'pill-wa'}],phone:{ch:'wa',nm:'Meridian \\u00b7 WhatsApp',st:'WhatsApp Business \\u00b7 verificado',plain:false,msgs:[{d:'in',tx:'Hola Alex, seg\\u00fan c\\u00f3mo lees, as\\u00ed se ver\\u00eda una suscripci\\u00f3n para ti: biblioteca de video completa, sin anuncios, descargas offline, $4.99\/mes. \\u00bfAlguna pregunta?'},{d:'out',tx:'\\u00bfPuedo cambiar de plan despu\\u00e9s?'},{d:'in',tx:'Cuando quieras, sin penalizaci\\u00f3n. \\u00bfConfiguro el plan mensual ahora?'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T-2 d\\u00edas fin de prueba, solo usuarios de prueba',nm:'Push de Vencimiento de Prueba',pv:'Tu prueba termina el [Fecha]. Conserva todo lo que has estado leyendo y viendo por [Precio]\/mes. La fecha de fin de prueba como ancla de urgencia.',pill:'Programado',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Prueba por terminar',plain:true,msgs:[{d:'in',tx:'Tu prueba termina el viernes. Conserva todo lo que has estado leyendo y viendo por $4.99\/mes.\\n\\n[Conservar mi acceso]'}]}},\r\n{nodes:[{t:'c',c:'nv',ic:'flag',l:'L\\u00f3gica: Si el suscriptor convierte \\u2192 el CDP lo etiqueta como nuevo-pago y se activa el journey de Onboarding de Lectores y Espectadores. Si sigue gratis \\u2192 el CDP registra la se\\u00f1al de objeci\\u00f3n y vuelve a puntuar la disposici\\u00f3n a convertir en 30 d\\u00edas. Sin oferta repetida dentro de la ventana de espera.'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Resultado registrado',plain:true,msgs:[{d:'in',tx:'Resultado: convertido \\u00b7 Etiqueta: nuevo-pago \\u00b7 Pr\\u00f3ximo journey: Onboarding de Lectores y Espectadores'}]}}\r\n]},\r\n\r\n\/* \u2500\u2500 Journey 5: Subscription Renewal and Retention \u2500\u2500 *\/\r\n{title:'Renovaci\\u00f3n y Retenci\\u00f3n de Suscripci\\u00f3n',ic:'credit-card',steps:[\r\n{nodes:[\r\n  {t:'c',c:'or',ic:'alert-triangle',l:'Disparador: El CDP detecta una renovaci\\u00f3n pr\\u00f3xima, o un patr\\u00f3n de pre-cancelaci\\u00f3n: sesiones en declive por 21 d\\u00edas o m\\u00e1s, un pago fallido, una visita a la p\\u00e1gina de cancelaci\\u00f3n, o comportamiento de comparaci\\u00f3n con la competencia detectado en la web.'},\r\n  {t:'e'},\r\n  {t:'b',branches:[\r\n    {l:'Renovaci\\u00f3n pr\\u00f3xima',ns:[{t:'c',c:'bl',ic:'bell',l:'Ruta de recordatorio de valor'}]},\r\n    {l:'Pago fallido',ns:[{t:'c',c:'wa',ic:'message-circle',l:'Ruta de arreglo de pago'}]},\r\n    {l:'Visita a p\\u00e1gina de cancelaci\\u00f3n',ns:[{t:'c',c:'or',ic:'mail',l:'Ruta de oferta de retenci\\u00f3n'}]},\r\n    {l:'Investigaci\\u00f3n de competencia',ns:[{t:'c',c:'nv',ic:'cpu',l:'Ruta de retenci\\u00f3n competitiva'}]}\r\n  ]}\r\n],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Patr\\u00f3n clasificado',plain:true,msgs:[{d:'in',tx:'Estado: renovaci\\u00f3n en 9 d\\u00edas \\u00b7 Sesiones: en declive \\u00b7 Ruta: recordatorio de valor + oferta ligera'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+0',nm:'Recordatorio de Valor',pv:'Esto es todo lo que le\\u00edste y viste con Meridian este a\\u00f1o, un resumen anual personalizado que hace tangible el valor antes de la renovaci\\u00f3n.',pill:'Instant\\u00e1neo',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Resumen del a\\u00f1o',plain:true,msgs:[{d:'in',tx:'Esto es todo lo que le\\u00edste y viste con Meridian este a\\u00f1o.\\n\\n[Ver mi a\\u00f1o]'}]}},\r\n{nodes:[{t:'f',c:'wa',ic:'message-circle',nt:'WhatsApp \\u00b7 T+D\\u00eda 1, si el pago fall\\u00f3',nm:'Recuperaci\\u00f3n de Pago',pv:'Tu \\u00faltimo pago no se proces\\u00f3 y tu acceso est\\u00e1 en riesgo. Actualiza tu tarjeta en un toque para que nada se interrumpa. Cancelaci\\u00f3n involuntaria resuelta antes de perder al suscriptor.',pill:'IA Activa',pt:'pill-wa'}],phone:{ch:'wa',nm:'Meridian \\u00b7 WhatsApp',st:'WhatsApp Business \\u00b7 verificado',plain:false,msgs:[{d:'in',tx:'Hola Alex, tu \\u00faltimo pago no se proces\\u00f3 y tu acceso est\\u00e1 en riesgo. Actualiza tu tarjeta en un toque para que nada se interrumpa.\\n\\n[Actualizar pago]'}]}},\r\n{nodes:[{t:'f',c:'or',ic:'mail',nt:'Email \\u00b7 T+D\\u00eda 3, intenci\\u00f3n de cancelaci\\u00f3n o comportamiento de competencia',nm:'Oferta de Retenci\\u00f3n',pv:'Un reconocimiento honesto de que lo han estado reconsiderando, m\\u00e1s una oferta personalizada: un descuento por lealtad, un precio anual fijo, o un plan mejor ajustado a su uso real. Sin presi\\u00f3n, sin tono corporativo.',pill:'Programado',pt:'pill-or'}],phone:{ch:'email',nm:'Meridian \\u00b7 Email',st:'Antes de que te vayas',plain:true,msgs:[{d:'in',tx:'Antes de que te vayas, esto es lo que podemos hacer\\n\\nNotamos que lo has estado reconsiderando. \\u00bfQu\\u00e9 tal 30% de descuento en tus pr\\u00f3ximos 6 meses, o un precio anual fijo?\\n\\n[Ver mi oferta]'}]}},\r\n{nodes:[{t:'f',c:'wa',ic:'message-circle',nt:'WhatsApp \\u00b7 T+D\\u00eda 7, suscriptor de alto valor',nm:'Toque Personal',pv:'Has estado con nosotros mucho tiempo y queremos que siga siendo as\\u00ed. Un miembro de nuestro equipo puede resolver cualquier cosa que no est\\u00e9 funcionando. 10 minutos, sin gui\\u00f3n.',pill:'IA Activa',pt:'pill-wa'}],phone:{ch:'wa',nm:'Meridian \\u00b7 WhatsApp',st:'WhatsApp Business \\u00b7 verificado',plain:false,msgs:[{d:'in',tx:'Hola Alex, has estado con nosotros mucho tiempo y queremos que siga siendo as\\u00ed. Un miembro de nuestro equipo puede resolver cualquier cosa que no est\\u00e9 funcionando, 10 minutos, sin gui\\u00f3n.\\n\\n[Agendar llamada]'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+D\\u00eda 12, si sigue en riesgo',nm:'Oferta Final',pv:'Queremos que te quedes. Esta es nuestra mejor oferta, v\\u00e1lida por 7 d\\u00edas.',pill:'Programado',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Oferta final',plain:true,msgs:[{d:'in',tx:'Queremos que te quedes. Esta es nuestra mejor oferta: 40% de descuento por 6 meses. V\\u00e1lida por 7 d\\u00edas.\\n\\n[Ver mi oferta]'}]}},\r\n{nodes:[{t:'c',c:'nv',ic:'flag',l:'L\\u00f3gica: Si el suscriptor se retiene en cualquier paso \\u2192 el CDP actualiza el puntaje de cancelaci\\u00f3n, la IA recalibra el modelo de engagement. Si cancela \\u2192 el CDP registra el motivo y marca un journey de recuperaci\\u00f3n a los 90 d\\u00edas. Sin mensajes autom\\u00e1ticos de recuperaci\\u00f3n dentro de los primeros 30 d\\u00edas.'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Resultado registrado',plain:true,msgs:[{d:'in',tx:'Resultado: retenido \\u00b7 Puntaje de cancelaci\\u00f3n: actualizado \\u00b7 Oferta: etiquetada para referencia futura'}]}}\r\n]},\r\n\r\n\/* \u2500\u2500 Journey 6: Fan and Event Engagement \u2500\u2500 *\/\r\n{title:'Engagement de Fans y Eventos',ic:'users',steps:[\r\n{nodes:[{t:'c',c:'bl',ic:'users',l:'Disparador: Se acerca un evento en vivo o con entradas. El CDP segmenta la audiencia por nivel de fan: abonados de temporada, fans casuales y seguidores inactivos, que viven en la misma base de datos pero necesitan journeys diferentes.'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Segmentando audiencia',plain:true,msgs:[{d:'in',tx:'Segmentando audiencia por nivel de fan antes del pr\\u00f3ximo partido'}]}},\r\n{nodes:[{t:'f',c:'nv',ic:'cpu',nt:'Se\\u00f1al CDP \\u00b7 l\\u00f3gica',nm:'Segmento de Fan Puntuado',pv:'La IA clasifica a cada fan por nivel e historial. Abonado de temporada \\u2192 ruta de acceso exclusivo. Fan casual comprometido \\u2192 ruta de conversi\\u00f3n a lealtad. Seguidor inactivo \\u2192 ruta de recuperaci\\u00f3n.',pill:'IA Activa',pt:'pill-nv'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Nivel de fan puntuado',plain:true,msgs:[{d:'in',tx:'Nivel de fan: casual \\u00b7 \\u00daltimo evento con engagement: hace 3 meses \\u00b7 Preferencia: partidos de local \\u00b7 Ruta: convertir a lealtad'}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T-3 d\\u00edas antes del evento',nm:'Expectativa Pre-Evento',pv:'[Evento] est\\u00e1 por llegar. Novedades del plantel, hora de inicio y c\\u00f3mo verlo, adaptado al equipo o artista del fan.',pill:'Programado',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Vista previa del evento',plain:true,msgs:[{d:'in',tx:'Real Madrid vs Sevilla est\\u00e1 por llegar. Novedades del plantel, hora de inicio y c\\u00f3mo verlo.\\n\\n[Ver la vista previa]'}]}},\r\n{nodes:[{t:'f',c:'wa',ic:'message-circle',nt:'WhatsApp \\u00b7 T-1 d\\u00eda antes del evento',nm:'Recordatorio de Acceso',pv:'Un mensaje adaptado al nivel: billetera de entradas para abonados, enlace de compra o transmisi\\u00f3n para el resto. El concierge de IA responde preguntas de acceso en l\\u00ednea.',pill:'IA Activa',pt:'pill-wa'}],phone:{ch:'wa',nm:'Meridian \\u00b7 WhatsApp',st:'WhatsApp Business \\u00b7 verificado',plain:false,msgs:[{d:'in',tx:'Real Madrid vs Sevilla es ma\\u00f1ana. Abonados de temporada: tu entrada est\\u00e1 lista en la app. El resto: m\\u00edralo en vivo o consigue una entrada aqu\\u00ed.\\n\\n[Abrir mi entrada]'},{d:'out',tx:'\\u00bfPuedo transferir mi asiento a un amigo?'},{d:'in',tx:'S\\u00ed, abre tu entrada, toca \"Transferir\" e ingresa su correo. Toma un minuto.'}]}},\r\n{nodes:[{t:'f',c:'wa',ic:'message-circle',nt:'WhatsApp \\u00b7 momentos clave durante el evento',nm:'Actualizaciones en Vivo por WhatsApp',pv:'Actualizaciones de marcador o evento en momentos clave. Los fans pueden responder y el concierge de IA responde al instante.',pill:'Disparo en Vivo',pt:'pill-wa'}],phone:{ch:'wa',nm:'Meridian \\u00b7 WhatsApp',st:'WhatsApp Business \\u00b7 verificado',plain:false,msgs:[{d:'in',tx:'Real Madrid 2, Sevilla 1. Minuto 67.\\n\\n[Ver la repetici\\u00f3n]'}]}},\r\n{nodes:[{t:'f',c:'nv',ic:'cpu',nt:'In-app \\u00b7 continuo durante el evento',nm:'Ticker en Vivo In-App',pv:'Un banner persistente dentro de la app con el marcador o feed del evento en vivo. No intrusivo, se puede cerrar, un toque para la cobertura completa.',pill:'Disparo en Vivo',pt:'pill-nv'}],phone:{ch:'inapp',nm:'App Meridian \\u00b7 En Vivo',st:'Ticker en vivo',plain:true,msgs:[{d:'in',tx:\"\\ud83d\\udd34 EN VIVO: Real Madrid 2, Sevilla 1 \\u00b7 67' \\u00b7 Toca para la cobertura completa\"}]}},\r\n{nodes:[{t:'f',c:'bl',ic:'bell',nt:'Push \\u00b7 T+fin del evento',nm:'Mejores Momentos Post-Evento',pv:'Resultado final, mejores momentos, calificaciones y el informe ya listos. Los fans casuales que participaron reciben una oferta de lealtad de seguimiento el D\\u00eda 2.',pill:'Instant\\u00e1neo',pt:'pill-bl'}],phone:{ch:'push',nm:'Meridian \\u00b7 Push',st:'Final del partido',plain:true,msgs:[{d:'in',tx:'Final: Real Madrid 3, Sevilla 1. Mejores momentos, calificaciones y el informe est\\u00e1n listos.\\n\\n[Ver mejores momentos]'}]}},\r\n{nodes:[{t:'c',c:'nv',ic:'flag',l:'L\\u00f3gica: El CDP registra con qu\\u00e9 eventos interactu\\u00f3 el fan, con qu\\u00e9 profundidad y si convirti\\u00f3. Un fan casual que particip\\u00f3 en tres eventos seguidos avanza hacia la ruta de lealtad; un abonado de temporada que dej\\u00f3 de participar avanza hacia retenci\\u00f3n.'}],phone:{ch:'cdp',nm:'Meridian \\u00b7 CDP',st:'Puntuaci\\u00f3n de fan actualizada',plain:true,msgs:[{d:'in',tx:'Engagement: 3 eventos consecutivos \\u00b7 Nivel: casual avanzando a lealtad \\u00b7 Pr\\u00f3xima oferta: membres\\u00eda'}]}}\r\n]}\r\n];\r\n\r\nvar uc=0,step=0,timers=[];\r\nfunction $(id){return root.querySelector(id);}\r\nvar elList=$('#imj-uclist'),elTitle=$('#imj-jtitle'),elProg=$('#imj-prog'),elFlow=$('#imj-flow'),elMM=$('#imj-mm'),elCtr=$('#imj-ctr'),elPrev=$('#imj-prev'),elNext=$('#imj-next'),elAv=$('#imj-av'),elNm=$('#imj-chnm'),elSt=$('#imj-chst'),elMsgs=$('#imj-msgs'),elStrip=$('#imj-strip');\r\n$('#imj-zin').innerHTML=ic('plus');$('#imj-zout').innerHTML=ic('minus');$('#imj-zfit').innerHTML=ic('maximize');\r\n$('#imj-previc').innerHTML=ic('chevron-left');$('#imj-nextic').innerHTML=ic('chevron-right');\r\nvar CH_IC={wa:'message-circle',push:'bell',email:'mail',sms:'smartphone',inapp:'cpu',cdp:'cpu'};\r\nvar BADGES=[{k:'wa',l:'WhatsApp'},{k:'push',l:'Push'},{k:'email',l:'Email'},{k:'sms',l:'SMS'}];\r\nfunction renderList(){\r\n  var h='';J.forEach(function(u,i){h+='<div class=\"imj-uc-item'+(i===uc?' on':'')+'\" role=\"button\" tabindex=\"0\" data-i=\"'+i+'\">'+ic(u.ic)+'<span>'+u.title+'<\/span><span class=\"imj-uc-n\">'+(i+1)+'<\/span><\/div>';});\r\n  elList.innerHTML=h;\r\n  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'+b.l+'<\/span>';}).join('');\r\nelPrev.onclick=function(){go(-1);};\r\nrenderAll();\r\n})();\r\n<\/script>\r\n<\/div>\r\n\r\n<style>\r\n#indi-media-journeys .imj-ph { aspect-ratio: 9 \/ 19.5 !important; height: auto !important; display: flex !important; flex-direction: column !important; box-sizing: border-box !important; }\r\n#indi-media-journeys .imj-screen { height: auto !important; flex: 1 1 auto !important; min-height: 0 !important; }\r\n#indi-media-journeys .imj-ph { max-width: 262px !important; }\r\n@media (max-width: 600px) { #indi-media-journeys .imj-ph { max-width: 230px !important; } }\r\n<\/style> <style>\/* bg-alternation 2 *\/ #indi-media-journeys{background:radial-gradient(ellipse at top,#16469D 0%,#0F3B7A 55%,#0B245B 100%) !important} #indi-media-journeys .imj-eyebrow{background:rgba(255,255,255,0.08) !important;color:#FFFFFF !important;border-color:rgba(255,255,255,0.24) !important} #indi-media-journeys .imj-eyebrow svg{stroke:#8ADA3F !important} #indi-media-journeys .imj-title{color:#FFFFFF !important} #indi-media-journeys .imj-sub{color:rgba(255,255,255,0.82) !important} #indi-media-journeys .imj-uc,#indi-media-journeys .imj-jp{border-color:rgba(255,255,255,0.14) !important;box-shadow:0 24px 50px -24px rgba(0,0,0,0.55) !important} #indi-media-journeys .imj-nic.wa,#indi-media-journeys .imj-av.wa{background:#12872F !important} #indi-media-journeys .pill-pu{background:#EEF3FF !important;color:#16469D !important}<\/style>","code_extra_content":"code_ex_none","code_extitle_cards":"","code_ex_cards":null,"code_ex_brands_custom_background_color":false,"code_ex_custom_brands":false,"code_ex_custom_slider_title":"","code_ex_brands":null,"code_ex_brands_background_color":""},{"acf_fc_layout":"custom_html","code":"<div id=\"indi-media-proof\" role=\"region\" aria-label=\"Prueba de Medios y Entretenimiento: resultados de Atl\u00e9tico de Madrid y referencias del sector medios\">\r\n<style>\r\n@import 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!important;gap:3px !important}\r\n#indi-media-proof .imp-num{font-size:34px !important;font-weight:800 !important;letter-spacing:-.025em !important;line-height:1 !important;color:#8ADA3F !important;font-variant-numeric:tabular-nums !important}\r\n#indi-media-proof .imp-mlabel{font-size:13px !important;font-weight:600 !important;line-height:1.35 !important;color:rgba(255,255,255,.85) !important}\r\n\/* Sub-label pairing each benchmark figure with its source type - keeps proof type unambiguous *\/\r\n#indi-media-proof .imp-mbench{display:block !important;font-size:10.5px !important;font-weight:700 !important;letter-spacing:.4px !important;text-transform:uppercase !important;color:rgba(255,255,255,.42) !important;margin-top:2px !important}\r\n\/* Qualitative credibility note (non-numeric, e.g. OPTA integration) *\/\r\n#indi-media-proof .imp-badge{display:flex !important;align-items:center !important;gap:9px !important;font-size:13px !important;font-weight:600 !important;line-height:1.4 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class=\"imp-texture\" aria-hidden=\"true\"><\/div>\r\n\r\n<div class=\"imp-inner\">\r\n\r\n  <div class=\"imp-head\">\r\n    <span class=\"imp-eyebrow\">Prueba<\/span>\r\n    <h2 class=\"imp-title\">Resultados reales de marcas de medios que convirtieron el contenido en una conversaci\u00f3n.<\/h2>\r\n  <\/div>\r\n\r\n  <div class=\"imp-grid\">\r\n\r\n    <!-- \u2550\u2550\u2550 CARD 1 - ATL\u00c9TICO DE MADRID (named customer) \u2550\u2550\u2550 -->\r\n    <article class=\"imp-card\">\r\n      <div class=\"imp-logo mono\" aria-label=\"Atl&eacute;tico de Madrid\">\r\n        <img src=\"https:\/\/indigitall.com\/wp-content\/uploads\/2026\/02\/Atletico-Madrid-1.png\" alt=\"Atl&eacute;tico de Madrid\" loading=\"lazy\">\r\n      <\/div>\r\n      <div class=\"imp-geo\">\r\n        <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"10\" r=\"3\"\/><path d=\"M12 2a8 8 0 0 0-8 8c0 5.5 8 12 8 12s8-6.5 8-12a8 8 0 0 0-8-8z\"\/><\/svg>\r\n        Espa\u00f1a &middot; Club de F\u00fatbol\r\n      <\/div>\r\n      <p class=\"imp-narr\">Atl&eacute;tico de Madrid implement\u00f3 push de indigitall en su app y su web para impulsar el engagement en d\u00edas de partido y el rendimiento de campa\u00f1as promocionales. La segmentaci\u00f3n por comportamiento llega a abonados de temporada, fans casuales y seguidores inactivos con mensajes distintos el mismo d\u00eda.<\/p>\r\n      <div class=\"imp-mets\">\r\n        <div class=\"imp-met\">\r\n          <span class=\"imp-num\" data-to=\"42\" data-prefix=\"\" data-suffix=\"%\">42%<\/span>\r\n          <span class=\"imp-mlabel\">CTR en mensajes promocionales y de venta<\/span>\r\n        <\/div>\r\n        <div class=\"imp-met\">\r\n          <span class=\"imp-num\" data-to=\"19\" data-prefix=\"\" data-suffix=\"%\">19%<\/span>\r\n          <span class=\"imp-mlabel\">CTR en res\u00famenes post-partido<\/span>\r\n        <\/div>\r\n        <div class=\"imp-badge\">\r\n          <span class=\"imp-badge-ic\" aria-hidden=\"true\">\r\n            <svg viewBox=\"0 0 24 24\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg>\r\n          <\/span>\r\n          Bot de IA generativa integrado con la API de datos deportivos de OPTA\r\n        <\/div>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- \u2550\u2550\u2550 CARD 2 - MEDIA SECTOR BENCHMARKS (not a named customer) \u2550\u2550\u2550 -->\r\n    <article class=\"imp-card bench\">\r\n      <span class=\"imp-sectortag\">\r\n        <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M3 3v18h18\"\/><path d=\"m19 9-5 5-4-4-3 3\"\/><\/svg>\r\n        Referencia del Sector\r\n      <\/span>\r\n      <p class=\"imp-narr\">En las implementaciones de medios, la segmentaci\u00f3n por comportamiento y la geolocalizaci\u00f3n de indigitall superan de forma consistente al env\u00edo masivo gen\u00e9rico. Estos son rangos a nivel de industria, no un \u00fanico cliente identificado, mostrados aqu\u00ed para fijar una expectativa honesta sobre lo que entrega la plataforma.<\/p>\r\n      <div class=\"imp-mets\">\r\n        <div class=\"imp-met\">\r\n          <span class=\"imp-num\" data-to=\"3\" data-prefix=\"\" data-suffix=\"x\">3x<\/span>\r\n          <span class=\"imp-mlabel\">engagement en segmentos de contenido geolocalizados<\/span>\r\n          <span class=\"imp-mbench\">Referencia del sector medios<\/span>\r\n        <\/div>\r\n        <div class=\"imp-met\">\r\n          <span class=\"imp-num\" data-to=\"22\" data-prefix=\"+\" data-suffix=\"%\">+22%<\/span>\r\n          <span class=\"imp-mlabel\">CTR mediante push de noticias geolocalizadas<\/span>\r\n          <span class=\"imp-mbench\">Referencia del sector medios<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/article>\r\n\r\n  <\/div><!-- \/imp-grid -->\r\n\r\n  <div style=\"text-align:center;margin-top:38px;\">\r\n    <p class=\"imp-foot\">Datos de Atl&eacute;tico de Madrid: producci\u00f3n de indigitall, 2026. La segunda tarjeta refleja referencias del sector medios a partir de implementaciones de indigitall, no un \u00fanico cliente identificado.<\/p>\r\n    <a href=\"https:\/\/indigitall.com\/en\/success-stories\/\" class=\"imp-more\" aria-label=\"Ver m\u00e1s casos de \u00e9xito de Medios y Entretenimiento\">\r\n      Ver M\u00e1s Casos de \u00c9xito\r\n      <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>\r\n    <\/a>\r\n  <\/div>\r\n\r\n<\/div><!-- \/imp-inner -->\r\n\r\n<script>\r\n(function(){\r\n  var root=document.getElementById('indi-media-proof');\r\n  if(!root)return;\r\n  var cards=root.querySelectorAll('.imp-card');\r\n  var reduce=window.matchMedia&&window.matchMedia('(prefers-reduced-motion: reduce)').matches;\r\n\r\n  function fmt(v,el){\r\n    var isDecimal=el.hasAttribute('data-decimal');\r\n    var isComma=el.hasAttribute('data-comma');\r\n    if(isDecimal)return v.toFixed(1);\r\n    var r=Math.round(v);\r\n    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!important}\r\n}\r\n<\/style>\r\n\r\n<div class=\"imm-inner\">\r\n\r\n  <div class=\"imm-head\">\r\n    <span class=\"imm-eyebrow\">Resultados Medidos<\/span>\r\n    <h2 class=\"imm-title\">Lo que la plataforma entrega para marcas de medios y entretenimiento.<\/h2>\r\n  <\/div>\r\n\r\n  <dl class=\"imm-grid\">\r\n\r\n    <!-- 1 - 42% CTR on promotional content - blue, anchor, named customer -->\r\n    <div class=\"imm-stat blue anchor\">\r\n      <div class=\"imm-ic\" aria-hidden=\"true\">\r\n        <svg viewBox=\"0 0 24 24\"><path d=\"m3 11 18-5v12L3 14v-3z\"\/><path d=\"M11.6 16.8a3 3 0 1 1-5.8-1.6\"\/><\/svg>\r\n      <\/div>\r\n      <dt class=\"imm-num\" data-to=\"42\" data-prefix=\"\" data-suffix=\"%\">42%<\/dt>\r\n      <dd class=\"imm-label\">CTR en mensajes de contenido promocional<\/dd>\r\n      <dd class=\"imm-desc\">Campa\u00f1as de contenido y ofertas segmentadas<\/dd>\r\n      <span class=\"imm-client\">Atl&eacute;tico de Madrid<\/span>\r\n    <\/div>\r\n\r\n    <!-- 2 - 19% CTR on post-match summaries - blue, anchor, named customer -->\r\n    <div class=\"imm-stat blue anchor\">\r\n      <div class=\"imm-ic\" aria-hidden=\"true\">\r\n        <svg viewBox=\"0 0 24 24\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg>\r\n      <\/div>\r\n      <dt class=\"imm-num\" data-to=\"19\" data-prefix=\"\" data-suffix=\"%\">19%<\/dt>\r\n      <dd class=\"imm-label\">CTR en res\u00famenes post-partido<\/dd>\r\n      <dd class=\"imm-desc\">Push de contenido en tiempo real a una base de fans comprometida<\/dd>\r\n      <span class=\"imm-client\">Atl&eacute;tico de Madrid<\/span>\r\n    <\/div>\r\n\r\n    <!-- 3 - 3x engagement on geo-targeted segments - green, sector benchmark -->\r\n    <div class=\"imm-stat green\">\r\n      <div class=\"imm-ic\" aria-hidden=\"true\">\r\n        <svg viewBox=\"0 0 24 24\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 0 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\r\n      <\/div>\r\n      <dt class=\"imm-num\" data-to=\"3\" data-prefix=\"\" data-suffix=\"x\">3x<\/dt>\r\n      <dd class=\"imm-label\">Engagement en segmentos de contenido geolocalizados<\/dd>\r\n      <dd class=\"imm-desc\">Segmentaci\u00f3n de contenido y ofertas con IA<\/dd>\r\n      <span class=\"imm-bench\">Referencia del sector medios<\/span>\r\n    <\/div>\r\n\r\n    <!-- 4 - +22% CTR via geo-targeted news push - green, sector benchmark -->\r\n    <div class=\"imm-stat green\">\r\n      <div class=\"imm-ic\" aria-hidden=\"true\">\r\n        <svg viewBox=\"0 0 24 24\"><path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><\/svg>\r\n      <\/div>\r\n      <dt class=\"imm-num\" data-to=\"22\" data-prefix=\"+\" data-suffix=\"%\">+22%<\/dt>\r\n      <dd class=\"imm-label\">CTR mediante push de noticias geolocalizadas<\/dd>\r\n      <dd class=\"imm-desc\">Noticias de \u00faltima hora seg\u00fan preferencias declaradas<\/dd>\r\n      <span class=\"imm-bench\">Referencia del sector medios<\/span>\r\n    <\/div>\r\n\r\n    <!-- 5 - 40-60% reduction in support costs - green, sector range -->\r\n    <div class=\"imm-stat green\">\r\n      <div class=\"imm-ic\" aria-hidden=\"true\">\r\n        <svg viewBox=\"0 0 24 24\"><path d=\"M3 18v-6a9 9 0 0 1 18 0v6\"\/><path d=\"M21 19a2 2 0 0 1-2 2h-1a2 2 0 0 1-2-2v-3a2 2 0 0 1 2-2h3zM3 19a2 2 0 0 0 2 2h1a2 2 0 0 0 2-2v-3a2 2 0 0 0-2-2H3z\"\/><\/svg>\r\n      <\/div>\r\n      <dt class=\"imm-num\" data-static=\"40-60%\">40-60%<\/dt>\r\n      <dd class=\"imm-label\">Reducci\u00f3n en costos de soporte al cliente<\/dd>\r\n      <dd class=\"imm-desc\">Implementaci\u00f3n de agente de IA, rango del sector<\/dd>\r\n    <\/div>\r\n\r\n    <!-- 6 - 50% inbound call deflection - green, sector range -->\r\n    <div class=\"imm-stat green\">\r\n      <div class=\"imm-ic\" aria-hidden=\"true\">\r\n        <svg viewBox=\"0 0 24 24\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72c.127.96.361 1.903.7 2.81a2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45c.907.339 1.85.573 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg>\r\n      <\/div>\r\n      <dt class=\"imm-num\" data-to=\"50\" data-prefix=\"\" data-suffix=\"%\">50%<\/dt>\r\n      <dd class=\"imm-label\">Desv\u00edo de llamadas entrantes<\/dd>\r\n      <dd class=\"imm-desc\">IA de voz, rango del sector<\/dd>\r\n    <\/div>\r\n\r\n  <\/dl>\r\n\r\n  <p class=\"imm-source\">Fuente: datos de producci\u00f3n de Atl&eacute;tico de Madrid, 2026. 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}\r\n.irx.irx-dark .irx-quote { background: rgba(255,255,255,0.06) !important; box-shadow: inset 0 0 0 1px rgba(255,255,255,0.14) !important; }\r\n.irx .irx-g2 { display: inline-flex !important; align-items: center !important; justify-content: center !important; width: 54px !important; height: 54px !important; border-radius: 50% !important; background: #F07000 !important; color: #FFFFFF !important; font-size: 20px !important; font-weight: 800 !important; letter-spacing: -0.02em !important; }\r\n.irx .irx-stars { display: flex !important; gap: 3px !important; margin: 0 0 10px !important; color: #FFCA5E !important; }\r\n.irx .irx-stars svg { width: 18px !important; height: 18px !important; fill: currentColor !important; }\r\n.irx blockquote { margin: 0 !important; padding: 0 !important; border: 0 !important; background: transparent !important; quotes: none !important; }\r\n.irx blockquote::before, .irx blockquote::after { content: none !important; }\r\n.irx blockquote p { font-size: 20px !important; font-weight: 600 !important; line-height: 1.5 !important; color: #0B245B !important; font-style: normal !important; }\r\n.irx.irx-dark blockquote p { color: #FFFFFF !important; }\r\n.irx blockquote p + p { margin-top: 12px !important; }\r\n.irx blockquote cite { font-style: normal !important; font-size: 14px !important; }\r\n.irx blockquote cite a { font-weight: 800 !important; }\r\n.irx .irx-quote > div > p { margin-top: 12px !important; font-size: 14.5px !important; color: #5B6472 !important; }\r\n.irx .irx-quote > div > p em { font-style: italic !important; }\r\n.irx.irx-dark .irx-quote > div > p { color: rgba(255,255,255,0.65) !important; }\r\n\r\n\/* visuals *\/\r\n.irx .irx-vis { position: relative !important; display: flex !important; justify-content: center !important; align-items: center !important; min-height: 300px !important; }\r\n.irx .irx-vis svg.irx-dia { width: 100% !important; max-width: 520px !important; height: auto !important; display: block !important; }\r\n.irx .irx-phone { position: relative !important; width: 268px !important; aspect-ratio: 9 \/ 19.5 !important; border-radius: 42px !important; padding: 11px !important; background: #0B1220 !important; box-shadow: 0 0 0 2px #2A3242, 0 40px 70px -30px rgba(11,36,91,0.65) !important; flex-shrink: 0 !important; }\r\n.irx .irx-phone::before { content: \"\" !important; position: absolute !important; top: 19px !important; left: 50% !important; transform: translateX(-50%) !important; width: 84px !important; height: 22px !important; border-radius: 999px !important; background: #0B1220 !important; z-index: 4 !important; }\r\n.irx .irx-scr { position: relative !important; height: 100% !important; border-radius: 32px !important; overflow: hidden !important; display: flex !important; flex-direction: column !important; background: #ECE5DD !important; }\r\n.irx .irx-wah { display: flex !important; align-items: center !important; gap: 9px !important; padding: 44px 14px 11px !important; background: #12872F !important; color: #FFFFFF !important; }\r\n.irx .irx-wah i { width: 30px !important; height: 30px !important; border-radius: 50% !important; background: linear-gradient(135deg, #8ADA3F, #30C054) !important; flex-shrink: 0 !important; }\r\n.irx .irx-wah span { display: block !important; height: 8px !important; border-radius: 4px !important; background: rgba(255,255,255,0.85) !important; width: 92px !important; }\r\n.irx .irx-wah span + span { margin-top: 5px !important; height: 6px !important; width: 54px !important; background: rgba(255,255,255,0.5) !important; }\r\n.irx .irx-wab { flex: 1 !important; display: flex !important; flex-direction: column !important; gap: 9px !important; padding: 14px 11px !important; }\r\n.irx .irx-b { max-width: 86% !important; padding: 10px !important; border-radius: 12px !important; background: #FFFFFF !important; box-shadow: 0 1px 1px rgba(0,0,0,0.08) !important; font-size: 11.5px !important; line-height: 1.35 !important; color: #2A2A2A !important; }\r\n.irx .irx-b.me { align-self: flex-end !important; background: #DCF5C9 !important; }\r\n.irx .irx-sk { display: block !important; height: 6px !important; border-radius: 3px !important; background: #DDE4EE !important; }\r\n.irx .irx-sk + .irx-sk { margin-top: 5px !important; }\r\n.irx .irx-b.me .irx-sk { background: #B8E2A0 !important; }\r\n.irx .irx-prod { display: flex !important; gap: 8px !important; align-items: center !important; padding: 6px 0 !important; }\r\n.irx .irx-prod + .irx-prod { border-top: 1px solid #EEF1F4 !important; }\r\n.irx .irx-th { width: 38px !important; height: 38px !important; border-radius: 8px !important; flex-shrink: 0 !important; }\r\n.irx .th1 { background: radial-gradient(circle at 30% 30%, #FFD9A8 0 22%, transparent 23%), linear-gradient(135deg, #FFCA5E, #F07000) !important; }\r\n.irx .th2 { background: radial-gradient(circle at 70% 65%, #CFE4FF 0 24%, transparent 25%), linear-gradient(135deg, #3D9BFF, #16469D) !important; }\r\n.irx .th3 { background: radial-gradient(circle at 35% 70%, #E9F8D9 0 22%, transparent 23%), linear-gradient(135deg, #8ADA3F, #12872F) !important; }\r\n.irx .irx-prod > div { flex: 1 !important; }\r\n.irx .irx-btn { display: flex !important; align-items: center !important; justify-content: center !important; gap: 6px !important; margin-top: 8px !important; padding: 7px !important; border-top: 1px solid #EEF1F4 !important; color: #0072EF !important; }\r\n.irx .irx-btn .irx-sk { width: 60px !important; background: #9CCBFF !important; }\r\n.irx .irx-cart { display: flex !important; align-items: center !important; gap: 8px !important; }\r\n.irx .irx-cart svg { width: 26px !important; height: 26px !important; padding: 5px !important; border-radius: 8px !important; background: #12872F !important; stroke: #FFFFFF !important; fill: none !important; stroke-width: 2.2 !important; stroke-linecap: round !important; stroke-linejoin: round !important; flex-shrink: 0 !important; }\r\n.irx .irx-track { display: flex !important; align-items: center !important; gap: 0 !important; margin: 8px 0 2px !important; }\r\n.irx .irx-track i { width: 12px !important; height: 12px !important; border-radius: 50% !important; background: #30C054 !important; flex-shrink: 0 !important; }\r\n.irx .irx-track i.off { background: #DDE4EE !important; }\r\n.irx .irx-track s { flex: 1 !important; height: 3px !important; background: #30C054 !important; text-decoration: none !important; }\r\n.irx .irx-track s.off { background: #DDE4EE !important; }\r\n.irx .irx-tag { display: inline-block !important; margin-bottom: 7px !important; padding: 2px 7px !important; border-radius: 999px !important; font-size: 9px !important; font-weight: 800 !important; letter-spacing: 0.08em !important; text-transform: uppercase !important; background: #E9F8EE !important; color: #12872F !important; }\r\n.irx .irx-agent { display: flex !important; align-items: center !important; gap: 7px !important; align-self: center !important; padding: 6px 10px !important; border-radius: 999px !important; background: rgba(11,36,91,0.82) !important; color: #FFFFFF !important; }\r\n.irx .irx-agent i { width: 16px !important; height: 16px !important; border-radius: 50% !important; background: linear-gradient(135deg, #FFCA5E, #F07000) !important; }\r\n.irx .irx-agent .irx-sk { width: 70px !important; background: rgba(255,255,255,0.6) !important; margin: 0 !important; }\r\n.irx .irx-float { position: absolute !important; display: flex !important; align-items: center !important; gap: 10px !important; padding: 12px 14px !important; border-radius: 14px !important; background: #FFFFFF !important; box-shadow: 0 18px 36px -18px rgba(11,36,91,0.55) !important; z-index: 5 !important; }\r\n.irx .irx-float .irx-ic { width: 34px !important; height: 34px !important; border-radius: 10px !important; }\r\n.irx .irx-float .irx-ic svg { width: 18px !important; height: 18px !important; }\r\n.irx .irx-float > span:last-child { display: block !important; width: 74px !important; }\r\n\r\n\/* split layout for phone sections *\/\r\n.irx .irx-split { display: grid !important; grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr) !important; gap: 56px !important; align-items: center !important; margin: 0 0 40px !important; }\r\n.irx .irx-split.irx-rev { grid-template-columns: minmax(0, 1.2fr) minmax(0, 0.8fr) !important; }\r\n.irx .irx-split > div > p { margin-top: 0 !important; }\r\n.irx .irx-split > div > h2 + p { margin-top: 0 !important; }\r\n\r\n\/* FAQ *\/\r\n.irx .irx-faq { max-width: 880px !important; margin: 0 auto !important; display: flex !important; flex-direction: column !important; gap: 12px !important; }\r\n.irx details { border-radius: 16px !important; background: #FFFFFF !important; box-shadow: 0 0 0 1px #E3E8EF !important; overflow: hidden !important; }\r\n.irx details[open] { box-shadow: 0 0 0 2px #0072EF, 0 20px 40px -30px rgba(0,114,239,0.6) !important; }\r\n.irx summary { display: flex !important; align-items: center !important; justify-content: space-between !important; gap: 18px !important; padding: 20px 24px !important; cursor: pointer !important; list-style: none !important; }\r\n.irx summary::-webkit-details-marker { display: none !important; }\r\n.irx summary::marker { content: \"\" !important; }\r\n.irx summary::after { content: \"\" !important; flex-shrink: 0 !important; width: 30px !important; height: 30px !important; border-radius: 50% !important; background: #EEF5FF url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='%230072EF' stroke-width='2.6' stroke-linecap='round'%3E%3Cpath d='M12 5v14M5 12h14'\/%3E%3C\/svg%3E\") center\/14px no-repeat !important; transition: transform 0.2s ease !important; }\r\n.irx details[open] summary::after { transform: rotate(45deg) !important; background-color: #0072EF !important; background-image: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='2.6' stroke-linecap='round'%3E%3Cpath d='M12 5v14M5 12h14'\/%3E%3C\/svg%3E\") !important; }\r\n.irx details > p { padding: 0 24px 22px !important; font-size: 16px !important; }\r\n.irx .irx-cta { display: flex !important; flex-wrap: wrap !important; justify-content: center !important; gap: 14px !important; margin: 48px 0 0 !important; }\r\n.irx .irx-cta a { display: inline-flex !important; align-items: center !important; gap: 10px !important; padding: 16px 28px !important; border-radius: 999px !important; font-size: 14px !important; font-weight: 800 !important; letter-spacing: 0.06em !important; text-decoration: none !important; }\r\n.irx .irx-cta a.b-green { background: #30C054 !important; color: #FFFFFF !important; box-shadow: 0 14px 28px -14px rgba(48,192,84,0.9) !important; }\r\n.irx .irx-cta a.b-green:hover { background: #12872F !important; color: #FFFFFF !important; }\r\n.irx .irx-cta a.b-light { background: #FFFFFF !important; color: #0072EF !important; box-shadow: inset 0 0 0 2px #0072EF !important; }\r\n.irx .irx-cta a.b-light:hover { background: #EEF5FF !important; color: #0072EF !important; }\r\n.irx .irx-cta a svg { width: 18px !important; height: 18px !important; fill: none !important; stroke: currentColor !important; stroke-width: 2 !important; stroke-linecap: round !important; 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}\r\n#telco-es-push table.irx-t.tl-2col tbody { grid-template-columns: repeat(2, minmax(0, 1fr)) !important; }\r\n@media (max-width: 860px) { #telco-es-push table.irx-t.tl-2col tbody { grid-template-columns: minmax(0, 1fr) !important; } }\r\n#telco-es-push table.irx-t.tl-2col tr { display: grid !important; grid-template-columns: 44px minmax(0, 1fr) !important; column-gap: 18px !important; row-gap: 10px !important; }\r\n#telco-es-push table.irx-t.tl-2col tr::before { grid-row: 1 \/ span 3 !important; margin: 0 !important; }\r\n#telco-es-push table.irx-t.tl-2col td { grid-column: 2 !important; }\r\n#telco-es-push table.irx-t.tl-2col td:last-child { margin-top: 4px !important; }\r\n@media (min-width: 861px) {\r\n  #telco-es-push .irx-head { grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr) !important; }\r\n  #telco-es-push .irx-head > .irx-vis { order: -1 !important; }\r\n}\r\n<\/style>\r\n<div class=\"irx-in\">\r\n  <div class=\"irx-head\">\r\n    <div><h2>\u00bfC\u00f3mo evita indigitall que los suscriptores de un medio silencien las notificaciones o pierdan el permiso?<\/h2>\r\n    <p>Con indigitall, un medio env\u00eda a cada lector solo los temas que sigue. Los <a href=\"https:\/\/documentation.indigitall.com\/docs\/push-audiences\">grupos de inter\u00e9s<\/a> (deportes, noticias, promociones) se crean en la consola, y un <a href=\"https:\/\/documentation.indigitall.com\/docs\/advanced-push-options\">script de segmentaci\u00f3n<\/a> asigna hasta cinco temas seg\u00fan las p\u00e1ginas que visita. Desde octubre de 2025, <a href=\"https:\/\/documentation.indigitall.com\/docs\/push-feature\">Chrome revoca<\/a> el permiso de los dispositivos con poca interacci\u00f3n y mucho volumen, as\u00ed que la relevancia protege la audiencia.<\/p><\/div>\r\n    <div class=\"irx-vis\" aria-hidden=\"true\">\r\n<svg class=\"irx-dia\" viewBox=\"0 0 520 380\" style=\"overflow:visible\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\r\n  <defs>\r\n    <linearGradient id=\"tep1\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\"><stop offset=\"0\" stop-color=\"#0072EF\"\/><stop offset=\"1\" stop-color=\"#0B245B\"\/><\/linearGradient>\r\n    <filter id=\"tepsh\" x=\"-30%\" y=\"-30%\" width=\"160%\" height=\"190%\"><feDropShadow dx=\"0\" dy=\"8\" stdDeviation=\"8\" flood-color=\"#0B245B\" flood-opacity=\"0.18\"\/><\/filter>\r\n  <\/defs>\r\n  <rect x=\"12\" y=\"20\" width=\"376\" height=\"300\" rx=\"18\" fill=\"#FFFFFF\" stroke=\"#E3E8EF\" stroke-width=\"2\" filter=\"url(#tepsh)\"\/>\r\n  <path 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un tema y la campa\u00f1a llega solo a ese grupo<\/td>\r\n      <td>Requiere haber aceptado las notificaciones<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td>Segmentaci\u00f3n por navegaci\u00f3n<\/td>\r\n      <td>Asigna temas tras 20 segundos en la p\u00e1gina y el sexto reemplaza al m\u00e1s antiguo<\/td>\r\n      <td>Sin permiso del lector, no funciona<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td>Tope en el retargeting<\/td>\r\n      <td>Como m\u00e1ximo una notificaci\u00f3n al d\u00eda<\/td>\r\n      <td>El intervalo se puede cambiar<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td>Revocaci\u00f3n de Chrome<\/td>\r\n      <td>Retira el permiso de los dispositivos menos activos<\/td>\r\n      <td>Las PWA instaladas lo conservan<\/td>\r\n    <\/tr>\r\n  <\/tbody>\r\n<\/table>\r\n<\/div>\r\n<\/section>","code_extra_content":"","code_extitle_cards":"","code_ex_cards":null,"code_ex_brands_custom_background_color":false,"code_ex_custom_brands":false,"code_ex_custom_slider_title":"","code_ex_brands":null,"code_ex_brands_background_color":""},{"acf_fc_layout":"custom_html","code":"<!-- indigitall \u00b7 Telco y Media ES \u00b7 Noticias por WhatsApp con plantillas aprobadas (new section) -->\r\n<section class=\"irx irx-dark\" id=\"telco-es-whatsapp\">\r\n<style>\r\n#telco-es-whatsapp table.irx-t.irx-list tr:nth-child(1) { --c1: #F07000 !important; --c2: #F5923D !important; --st: #F5923D !important; --sti: url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2024%2024'%20fill%3D'none'%20stroke%3D'black'%20stroke-width%3D'2.4'%20stroke-linecap%3D'round'%20stroke-linejoin%3D'round'%3E%3Ccircle%20cx%3D'12'%20cy%3D'12'%20r%3D'10'%2F%3E%3Cpath%20d%3D'm9%2012%202%202%204-4'%2F%3E%3C%2Fsvg%3E\") 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!important; }\r\n<\/style>\r\n<div class=\"irx-in\">\r\n  <div class=\"irx-head\">\r\n    <div><h2>\u00bfPuede un medio enviar noticias por WhatsApp con plantillas de WhatsApp aprobadas por Meta?<\/h2>\r\n    <p>Con indigitall, s\u00ed: un resumen de noticias va como <a href=\"https:\/\/documentation.indigitall.com\/docs\/wa-templates\">plantilla<\/a> de la categor\u00eda de marketing, que la documentaci\u00f3n describe para promociones, noticias y engagement, con variables para el contenido que cambia. La categor\u00eda de utilidad es para avisos transaccionales, y enviar una oferta como utilidad es motivo de rechazo. 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d=\"M11.6 16.8a3 3 0 1 1-5.8-1.6\"\/><\/g><path d=\"M473 133 L499 159\" stroke=\"#F07000\" stroke-width=\"3\"\/>\r\n  <rect x=\"196\" y=\"252\" width=\"72\" height=\"72\" rx=\"20\" fill=\"url(#tew1)\"\/>\r\n  <g transform=\"translate(214 270) scale(1.5)\" stroke=\"#fff\" stroke-width=\"2.2\" fill=\"none\"><polyline points=\"9 17 4 12 9 7\"\/><path d=\"M20 18v-2a4 4 0 0 0-4-4H4\"\/><\/g>\r\n  <circle cx=\"349\" cy=\"288\" r=\"44\" stroke=\"rgba(255,255,255,0.14)\" stroke-width=\"8\"\/>\r\n  <circle cx=\"349\" cy=\"288\" r=\"44\" stroke=\"#8ADA3F\" stroke-width=\"8\" stroke-dasharray=\"210 277\" transform=\"rotate(-90 349 288)\"\/>\r\n  <text x=\"349\" y=\"296\" text-anchor=\"middle\" fill=\"#FFFFFF\" font-family=\"Manrope, sans-serif\" font-size=\"22\" font-weight=\"800\">24h<\/text>\r\n  <circle cx=\"460\" cy=\"288\" r=\"22\" fill=\"url(#tew1)\"\/><path d=\"m450 288 7 7 13-13\" stroke=\"#fff\" stroke-width=\"4\"\/>\r\n<\/svg><\/div>\r\n  <\/div>\r\n  <table class=\"irx-t irx-list\">\r\n  <thead>\r\n    <tr>\r\n      <th>Qu\u00e9 se env\u00eda<\/th>\r\n      <th>C\u00f3mo va<\/th>\r\n      <th>Qu\u00e9 conviene saber<\/th>\r\n    <\/tr>\r\n  <\/thead>\r\n  <tbody>\r\n    <tr>\r\n      <td>Resumen diario de noticias<\/td>\r\n      <td>Plantilla de marketing con variables<\/td>\r\n      <td>Solo a suscriptores con <a href=\"https:\/\/documentation.indigitall.com\/docs\/whatsapp-best-practices\">consentimiento expreso<\/a><\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td>Aviso de cuenta o de cobro<\/td>\r\n      <td>Plantilla de utilidad<\/td>\r\n      <td>No puede llevar promociones<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td>Respuesta a un lector que escribe<\/td>\r\n      <td>Mensaje libre durante 24 horas<\/td>\r\n      <td>Pasado ese plazo, solo una <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/messages\/send-messages\">plantilla aprobada por Meta<\/a> permite escribir<\/td>\r\n    <\/tr>\r\n  <\/tbody>\r\n<\/table>\r\n<\/div>\r\n<\/section>","code_extra_content":"","code_extitle_cards":"","code_ex_cards":null,"code_ex_brands_custom_background_color":false,"code_ex_custom_brands":false,"code_ex_custom_slider_title":"","code_ex_brands":null,"code_ex_brands_background_color":""},{"acf_fc_layout":"custom_html","code":"<!-- indigitall \u00b7 Telco y Media ES \u00b7 Agente de voz con IA en un journey (new section) -->\r\n<section class=\"irx irx-tint\" id=\"telco-es-voz\">\r\n<style>\r\n#telco-es-voz table.irx-t.irx-sys tr:nth-child(1) { --ico: url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2024%2024'%20fill%3D'none'%20stroke%3D'white'%20stroke-width%3D'2'%20stroke-linecap%3D'round'%20stroke-linejoin%3D'round'%3E%3Cpolygon%20points%3D'13%202%203%2014%2012%2014%2011%2022%2021%2010%2012%2010%2013%202'%2F%3E%3C%2Fsvg%3E\") !important; }\r\n#telco-es-voz table.irx-t.irx-sys tr:nth-child(2) { --ico: 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url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2024%2024'%20fill%3D'none'%20stroke%3D'white'%20stroke-width%3D'2'%20stroke-linecap%3D'round'%20stroke-linejoin%3D'round'%3E%3Cpath%20d%3D'M4%2015s1-1%204-1%205%202%208%202%204-1%204-1V3s-1%201-4%201-5-2-8-2-4%201-4%201z'%2F%3E%3Cline%20x1%3D'4'%20x2%3D'4'%20y1%3D'22'%20y2%3D'15'%2F%3E%3C%2Fsvg%3E\") !important; }\r\n#telco-es-voz .tv-scr { background: linear-gradient(170deg, #16469D 0%, #0F3B7A 45%, #0B245B 100%) !important; align-items: center !important; padding: 50px 14px 18px !important; box-sizing: border-box !important; gap: 14px !important; }\r\n#telco-es-voz .tv-top .irx-sk { background: rgba(255,255,255,0.5) !important; }\r\n#telco-es-voz .tv-top .irx-sk + .irx-sk { background: rgba(255,255,255,0.92) !important; height: 9px !important; border-radius: 5px !important; }\r\n#telco-es-voz .tv-in .irx-sk { background: rgba(255,255,255,0.7) !important; }\r\n#telco-es-voz .tv-in .irx-sk + .irx-sk { background: rgba(255,255,255,0.4) !important; }\r\n#telco-es-voz .tv-out .irx-sk { background: #16469D !important; }\r\n#telco-es-voz .tv-out .irx-sk + .irx-sk { background: #C9DAF5 !important; }\r\n#telco-es-voz .tv-pill { display: flex !important; align-items: center !important; gap: 7px !important; padding: 7px 12px !important; border-radius: 999px !important; background: rgba(255,255,255,0.12) !important; }\r\n#telco-es-voz .tv-pill i { width: 8px !important; height: 8px !important; border-radius: 50% !important; background: #30C054 !important; box-shadow: 0 0 0 3px rgba(48,192,84,0.3) !important; }\r\n#telco-es-voz .tv-pill .irx-sk { background: rgba(255,255,255,0.75) !important; }\r\n#telco-es-voz .tv-top { display: flex !important; flex-direction: column !important; align-items: center !important; gap: 6px !important; }\r\n#telco-es-voz .tv-orb { position: relative !important; width: 96px !important; height: 96px !important; margin-top: 6px !important; display: flex !important; align-items: center !important; justify-content: center !important; }\r\n#telco-es-voz .tv-orb i { position: absolute !important; inset: 0 !important; border-radius: 50% !important; border: 2px solid rgba(138,218,63,0.45) !important; }\r\n#telco-es-voz .tv-orb i + i { inset: -14px !important; border-color: rgba(138,218,63,0.2) !important; }\r\n#telco-es-voz .tv-orb span { width: 72px !important; height: 72px !important; border-radius: 50% !important; display: flex !important; align-items: center !important; justify-content: center !important; background: radial-gradient(circle at 35% 30%, #8ADA3F, #30C054 45%, #12872F) !important; box-shadow: 0 10px 30px -8px rgba(48,192,84,0.7) !important; }\r\n#telco-es-voz .tv-orb svg { width: 30px !important; height: 30px !important; fill: none !important; stroke: #FFFFFF !important; stroke-width: 2 !important; stroke-linecap: round !important; stroke-linejoin: round !important; }\r\n#telco-es-voz .tv-wave { display: flex !important; align-items: center !important; gap: 4px !important; height: 44px !important; }\r\n#telco-es-voz .tv-wave b { display: block !important; width: 4px !important; border-radius: 2px !important; background: #8ADA3F !important; opacity: 0.9 !important; }\r\n#telco-es-voz .tv-wave b:nth-child(3n) { background: #FFCA5E !important; }\r\n#telco-es-voz .tv-tx { align-self: stretch !important; display: flex !important; flex-direction: column !important; gap: 8px !important; margin-top: auto !important; }\r\n#telco-es-voz .tv-in { width: 78% !important; padding: 10px 12px !important; border-radius: 14px 14px 14px 4px !important; background: rgba(255,255,255,0.12) !important; }\r\n#telco-es-voz .tv-out { align-self: flex-end !important; width: 70% !important; padding: 10px 12px !important; border-radius: 14px 14px 4px 14px !important; background: #FFFFFF !important; }\r\n#telco-es-voz .tv-ctl { display: flex !important; justify-content: center !important; gap: 18px !important; margin-top: 4px !important; }\r\n#telco-es-voz .tv-ctl i { width: 44px !important; height: 44px !important; border-radius: 50% !important; background: rgba(255,255,255,0.14) !important; display: flex !important; align-items: center !important; justify-content: center !important; }\r\n#telco-es-voz .tv-ctl i.tv-hand { background: #0072EF !important; }\r\n#telco-es-voz .tv-ctl i.tv-end { background: #F07000 !important; }\r\n#telco-es-voz .tv-ctl i.tv-end svg { transform: rotate(135deg) !important; }\r\n#telco-es-voz .tv-ctl svg { width: 20px !important; height: 20px !important; fill: none !important; stroke: #FFFFFF !important; stroke-width: 2 !important; stroke-linecap: round !important; stroke-linejoin: round !important; }\r\n#telco-es-voz .irx-split { margin: 0 0 56px !important; }\r\n@media (max-width: 600px) {\r\n  #telco-es-voz .tv-orb { width: 80px !important; height: 80px !important; }\r\n  #telco-es-voz .tv-orb span { width: 60px !important; height: 60px !important; }\r\n  #telco-es-voz .tv-wave { height: 36px !important; gap: 3px !important; }\r\n  #telco-es-voz table.irx-t.irx-sys tr { display: grid !important; grid-template-columns: 44px minmax(0, 1fr) !important; column-gap: 16px !important; row-gap: 8px !important; }\r\n  #telco-es-voz table.irx-t.irx-sys tr::before { grid-row: 1 \/ span 3 !important; margin: 0 !important; }\r\n  #telco-es-voz table.irx-t.irx-sys td { grid-column: 2 !important; }\r\n}\r\n<\/style>\r\n<div class=\"irx-in\">\r\n  <div class=\"irx-split\">\r\n    <div class=\"irx-vis\" aria-hidden=\"true\">\r\n  <div class=\"irx-phone\"><div class=\"irx-scr tv-scr\">\r\n    <div class=\"tv-top\"><span class=\"irx-sk\" style=\"width:64px\"><\/span><span class=\"irx-sk\" style=\"width:96px\"><\/span><\/div>\r\n    <div class=\"tv-orb\"><i><\/i><i><\/i><span><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 2a3 3 0 0 0-3 3v7a3 3 0 0 0 6 0V5a3 3 0 0 0-3-3Z\"\/><path d=\"M19 10v2a7 7 0 0 1-14 0v-2\"\/><line x1=\"12\" x2=\"12\" y1=\"19\" y2=\"22\"\/><\/svg><\/span><\/div>\r\n    <div class=\"tv-wave\"><b style=\"height:10px\"><\/b><b style=\"height:18px\"><\/b><b style=\"height:28px\"><\/b><b style=\"height:16px\"><\/b><b style=\"height:34px\"><\/b><b style=\"height:22px\"><\/b><b style=\"height:40px\"><\/b><b style=\"height:26px\"><\/b><b style=\"height:14px\"><\/b><b style=\"height:30px\"><\/b><b style=\"height:20px\"><\/b><b style=\"height:36px\"><\/b><b style=\"height:18px\"><\/b><b style=\"height:26px\"><\/b><b style=\"height:12px\"><\/b><b style=\"height:22px\"><\/b><b style=\"height:8px\"><\/b><\/div>\r\n    <div class=\"tv-pill\"><i><\/i><span class=\"irx-sk\" style=\"width:46px\"><\/span><\/div>\r\n    <div class=\"tv-tx\">\r\n      <div class=\"tv-in\"><span class=\"irx-sk\" style=\"width:90%\"><\/span><span class=\"irx-sk\" style=\"width:62%\"><\/span><\/div>\r\n      <div class=\"tv-out\"><span class=\"irx-sk\" style=\"width:80%\"><\/span><span class=\"irx-sk\" style=\"width:50%\"><\/span><\/div>\r\n      <div class=\"tv-in\"><span class=\"irx-sk\" style=\"width:70%\"><\/span><\/div>\r\n    <\/div>\r\n    <div class=\"tv-ctl\"><i><\/i><i class=\"tv-hand\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M19 21v-2a4 4 0 0 0-4-4H9a4 4 0 0 0-4 4v2\"\/><circle cx=\"12\" cy=\"7\" r=\"4\"\/><\/svg><\/i><i class=\"tv-end\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/i><\/div>\r\n  <\/div><\/div>\r\n  <div class=\"irx-float\" style=\"right:0;top:12%\"><span class=\"irx-ic c-blue\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M18 16.98h-5.99c-1.1 0-1.95.94-2.48 1.9A4 4 0 0 1 2 17c.01-.7.2-1.4.57-2\"\/><path d=\"m6 17 3.13-5.78c.53-.97.1-2.18-.5-3.1a4 4 0 1 1 6.89-4.06\"\/><path d=\"m12 6 3.13 5.73C15.66 12.7 16.9 13 18 13a4 4 0 0 1 0 8\"\/><\/svg><\/span><span><span class=\"irx-sk\" style=\"width:100%\"><\/span><span class=\"irx-sk\" style=\"width:60%\"><\/span><\/span><\/div>\r\n  <div class=\"irx-float\" style=\"left:0;top:46%\"><span class=\"irx-ic c-orange\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M19 21v-2a4 4 0 0 0-4-4H9a4 4 0 0 0-4 4v2\"\/><circle cx=\"12\" cy=\"7\" r=\"4\"\/><\/svg><\/span><span><span class=\"irx-sk\" style=\"width:100%\"><\/span><span class=\"irx-sk\" style=\"width:60%\"><\/span><\/span><\/div>\r\n  <div class=\"irx-float\" style=\"right:0;top:47%\"><span class=\"irx-ic c-green\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"\/><path d=\"M8 9h8M8 13h5\"\/><\/svg><\/span><span><span class=\"irx-sk\" style=\"width:100%\"><\/span><span class=\"irx-sk\" style=\"width:60%\"><\/span><\/span><\/div>\r\n<\/div>\r\n    <div><h2>\u00bfC\u00f3mo se integra un agente de voz con IA en un journey de indigitall y c\u00f3mo se prueba con un piloto?<\/h2>\r\n    <p>Con indigitall, el <a href=\"https:\/\/documentation.indigitall.com\/docs\/voice-ai\">agente de voz con IA<\/a> es un canal m\u00e1s del Customer Journey: un nodo de <a href=\"https:\/\/documentation.indigitall.com\/docs\/integrating-ai-voice\">webhook<\/a> env\u00eda el tel\u00e9fono y el contexto al servicio de voz, y el resultado vuelve al journey, que contin\u00faa o pasa a una persona. El piloto empieza con un solo n\u00famero y se mide con informes por n\u00famero y pa\u00eds.<\/p><\/div>\r\n  <\/div>\r\n  <table class=\"irx-t irx-sys irx-g4\">\r\n  <thead>\r\n    <tr>\r\n      <th>Paso<\/th>\r\n      <th>C\u00f3mo funciona<\/th>\r\n      <th>Qu\u00e9 conviene saber<\/th>\r\n    <\/tr>\r\n  <\/thead>\r\n  <tbody>\r\n    <tr>\r\n      <td>Disparo<\/td>\r\n      <td>Un tiempo sin respuesta, como 2 horas tras abrir un mensaje sin actuar, activa la llamada<\/td>\r\n      <td>Los datos del contacto viajan en el webhook<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td>Sin respuesta o buz\u00f3n<\/td>\r\n      <td>El journey pasa a un SMS o a un correo<\/td>\r\n      <td>La documentaci\u00f3n no indica cu\u00e1ntos intentos hace<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td>Horario<\/td>\r\n      <td>Se recomienda no llamar entre las 21:00 y las 8:00, hora local<\/td>\r\n      <td>En Espa\u00f1a, las llamadas comerciales no pueden usar m\u00f3viles<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td>Piloto<\/td>\r\n      <td>Un caso de uso con un solo n\u00famero<\/td>\r\n      <td>El agente se entrena con la documentaci\u00f3n de la empresa<\/td>\r\n    <\/tr>\r\n  <\/tbody>\r\n<\/table>\r\n<\/div>\r\n<\/section> <style>\/* bg-alternation 7 *\/ #telco-es-voz .tv-orb span{background:radial-gradient(circle at 35% 30%,#0072EF,#0072EF 45%,#16469D) !important;box-shadow:0 10px 30px -8px rgba(0,114,239,0.8) !important} #telco-es-voz .tv-orb i{border-color:rgba(255,255,255,0.32) !important} #telco-es-voz .tv-orb i + i{border-color:rgba(255,255,255,0.14) !important}<\/style>","code_extra_content":"","code_extitle_cards":"","code_ex_cards":null,"code_ex_brands_custom_background_color":false,"code_ex_custom_brands":false,"code_ex_custom_slider_title":"","code_ex_brands":null,"code_ex_brands_background_color":""},{"acf_fc_layout":"custom_html","code":"<!-- indigitall \u00b7 Telco y Media ES \u00b7 FAQ (new section, last block) -->\r\n<section class=\"irx irx-soft\" id=\"telco-es-faq\">\r\n<div class=\"irx-in\">\r\n  <div class=\"irx-head irx-head-c\"><h2>FAQs: indigitall para Telco y Media<\/h2><\/div>\r\n  <div class=\"irx-faq\">\r\n<details><summary><h3>\u00bfQu\u00e9 diferencia hay entre RCS y SMS y qu\u00e9 pasa si el destinatario no puede recibir RCS?<\/h3><\/summary>\r\n<p>Con indigitall, el <a href=\"https:\/\/documentation.indigitall.com\/docs\/rcs\">RCS<\/a> llega a la app de mensajes con un remitente verificado, im\u00e1genes y botones, pero necesita internet y que el dispositivo, el operador y la regi\u00f3n lo admitan. Si no est\u00e1 disponible, indigitall env\u00eda un SMS autom\u00e1ticamente. Exige consentimiento previo y mensaje de baja.<\/p><\/details>\r\n<details><summary><h3>\u00bfPuede indigitall conectarse a los sistemas que un medio ya usa sin obligarle a adoptar un CRM?<\/h3><\/summary>\r\n<p>Con indigitall, el CDP no sustituye al CRM ni exige uno: <a href=\"https:\/\/documentation.indigitall.com\/docs\/customer-data-platform\">alimenta al CRM<\/a>. El equipo de TI conecta cada sistema por <a href=\"https:\/\/documentation.indigitall.com\/docs\/data-synchronization\">API o SDK<\/a> en tiempo real, o por CSV, con un identificador \u00fanico por usuario, y la empresa decide qu\u00e9 campos se env\u00edan.<\/p><\/details>\r\n<details><summary><h3>\u00bfPor qu\u00e9 un lector no ve una notificaci\u00f3n push si el env\u00edo figura como correcto?<\/h3><\/summary>\r\n<p>Con indigitall, un estado de env\u00edo correcto indica que Firebase entreg\u00f3 la notificaci\u00f3n y que el permiso sigue activo. La causa suele estar en el <a href=\"https:\/\/documentation.indigitall.com\/docs\/push-troubleshooting\">dispositivo<\/a>, como el ahorro de bater\u00eda de algunas marcas de Android. Las <a href=\"https:\/\/documentation.indigitall.com\/docs\/push-statistics\">estad\u00edsticas de push<\/a> separan enviadas y recibidas.<\/p><\/details>\r\n<details><summary><h3>\u00bfPor qu\u00e9 Meta puede dejar sin entregar una plantilla de noticias que ya est\u00e1 aprobada?<\/h3><\/summary>\r\n<p>Con indigitall, una plantilla aprobada puede toparse con el l\u00edmite por usuario: <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/templates\/marketing-templates\/per-user-limits\/\">Meta puede limitar<\/a> cu\u00e1ntas plantillas de marketing recibe una persona de todas las empresas. Si el env\u00edo se bloquea, Meta recomienda esperar al menos 24 horas, y un journey puede seguir por push o correo.<\/p><\/details>\r\n  <\/div>\r\n  <div class=\"irx-cta\" data-cta>\r\n    <a href=\"https:\/\/indigitall.com\/es\/programar-tiempo\/\" class=\"b-green\" aria-label=\"Solicita una demo de indigitall para Medios y Entretenimiento\">SOLICITAR DEMO<\/a>\r\n    <a href=\"https:\/\/indigitall.com\/es\/ebook\/soluciones-medios-comunicacion\/\" class=\"b-light\" aria-label=\"Descargar el one-pager de indigitall para Medios y Entretenimiento\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M21 15v4a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2v-4\"\/><polyline points=\"7 10 12 15 17 10\"\/><line x1=\"12\" y1=\"15\" x2=\"12\" y2=\"3\"\/><\/svg> DESCARGAR ONE-PAGER DE MEDIOS<\/a>\r\n  <\/div>\r\n<\/div>\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfQu\u00e9 diferencia hay entre RCS y SMS y qu\u00e9 pasa si el destinatario no puede recibir RCS?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Con indigitall, el RCS llega a la app de mensajes con un remitente verificado, im\u00e1genes y botones, pero necesita internet y que el dispositivo, el operador y la regi\u00f3n lo admitan. Si no est\u00e1 disponible, indigitall env\u00eda un SMS autom\u00e1ticamente. Exige consentimiento previo y mensaje de baja.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfPuede indigitall conectarse a los sistemas que un medio ya usa sin obligarle a adoptar un CRM?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Con indigitall, el CDP no sustituye al CRM ni exige uno: alimenta al CRM. 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