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Las campa\u00f1as automatizadas, el retargeting, los emails basados en IA y muchas otras opciones permiten una comunicaci\u00f3n altamente eficiente, efectiva y personalizada. Lo recomiendo mucho.\"","footer_text":"Julian Echeverry Trujillo - Analista de Capacitaci\u00f3n y Comunicaciones","card_title":"","card_text":""},{"card_type":"default","background_type":"image","background":3074,"background_mobile":2945,"logo":2936,"link":"","pretitle":"","title":"","text":"\"La verdad es que lo hemos estado usando en la empresa donde trabajo durante los \u00faltimos 3-4 a\u00f1os, y la plataforma es muy intuitiva y se adapta a nuestras necesidades como medio de comunicaci\u00f3n. Ofrece un servicio r\u00e1pido, y rara vez hemos detectado errores. 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}\r\n#indi-mail-es-more table.d-table td.d-stage span { display: inline-flex; align-items: flex-start; gap: 8px; }\r\n#indi-mail-es-more table.d-table td.d-stage svg { margin-top: 3px; flex-shrink: 0; }\r\n#indi-mail-es-more .d-faq { display: flex; flex-direction: column; }\r\n#indi-mail-es-more .d-faq > div { padding: 24px 0; border-top: 1px solid #E6ECF4; display: flex; flex-direction: column; gap: 8px; }\r\n#indi-mail-es-more .d-faq > div:first-child { padding-top: 0; border-top: 0; }\r\n@media (max-width: 960px) {\r\n  #indi-mail-es-more .d-cards.d-3, #indi-mail-es-more .d-cards.d-4, #indi-mail-es-more ol.d-steps, #indi-mail-es-more ol.d-steps.d-s3 { grid-template-columns: 1fr 1fr; }\r\n  #indi-mail-es-more .d-body { padding: 0 24px 32px; }\r\n}\r\n@media (max-width: 760px) {\r\n  #indi-mail-es-more .d-wrap { padding: 40px 16px !important; }\r\n  #indi-mail-es-more details.d-dd > summary { padding: 16px; gap: 16px; }\r\n  #indi-mail-es-more h2.d-h2 { font-size: 17px !important; }\r\n  #indi-mail-es-more .d-body { padding: 0 16px 24px; gap: 16px; }\r\n  #indi-mail-es-more .d-cards.d-2, #indi-mail-es-more .d-cards.d-3, #indi-mail-es-more .d-cards.d-4, #indi-mail-es-more ol.d-steps, #indi-mail-es-more ol.d-steps.d-s2, #indi-mail-es-more ol.d-steps.d-s3, #indi-mail-es-more ul.d-checks, #indi-mail-es-more .d-split { grid-template-columns: 1fr; }\r\n  #indi-mail-es-more .d-card { padding: 16px; }\r\n  #indi-mail-es-more .d-note { padding: 16px; }\r\n  #indi-mail-es-more .d-flow { flex-direction: column; align-items: flex-start; padding: 16px; }\r\n  #indi-mail-es-more .d-arrow { transform: rotate(90deg); margin-left: 16px; }\r\n  #indi-mail-es-more table.d-table, #indi-mail-es-more table.d-table tbody, #indi-mail-es-more table.d-table tr, #indi-mail-es-more table.d-table td { display: block; width: 100%; }\r\n  #indi-mail-es-more table.d-table { border: 0; border-radius: 0; overflow: visible; background: transparent; }\r\n  #indi-mail-es-more table.d-table thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }\r\n  #indi-mail-es-more table.d-table thead th { display: block; width: 1px; height: 1px; padding: 0; overflow: hidden; }\r\n  #indi-mail-es-more table.d-table tr { border: 1px solid #E6ECF4; border-radius: 12px; overflow: hidden; margin-bottom: 16px; background: #FFFFFF; }\r\n  #indi-mail-es-more table.d-table tbody tr:nth-child(even) td { background: #FFFFFF; }\r\n  #indi-mail-es-more table.d-table td { border-bottom: 1px solid #E6ECF4; }\r\n  #indi-mail-es-more table.d-table td::before { content: attr(data-label); display: block; font-size: 15px; font-weight: 700; color: #0F3B7A; margin-bottom: 8px; }\r\n  #indi-mail-es-more table.d-table td.d-stage { background: #F7F9FC !important; }\r\n  #indi-mail-es-more table.d-table td.d-stage::before { display: none; }\r\n}\r\n<\/style>\r\n<section id=\"indi-mail-es-more\" aria-label=\"M\u00e1s sobre correo electr\u00f3nico\">\r\n  <div class=\"d-wrap\">\r\n    <p class=\"d-eyebrow\">M\u00e1s sobre correo electr\u00f3nico<\/p>\r\n    <div class=\"d-list\">\r\n      <details class=\"d-dd\" id=\"mail-es-spam\">\r\n        <summary><span class=\"d-sico\" style=\"background:#EEF3FF !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polyline points=\"22 12 16 12 14 15 10 15 8 12 2 12\"\/><path d=\"M5.45 5.11 2 12v6a2 2 0 0 0 2 2h16a2 2 0 0 0 2-2v-6l-3.45-6.89A2 2 0 0 0 16.76 4H7.24a2 2 0 0 0-1.79 1.11z\"\/><\/svg><\/span><h2 class=\"d-h2\">\u00bfQu\u00e9 hay que configurar en tu plataforma de email marketing para no acabar en spam?<\/h2><span class=\"d-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary>\r\n        <div class=\"d-body\"><ol class=\"d-steps d-s3\"><li><span>1<\/span><div>Con indigitall, cada cliente env\u00eda desde su propia IP dedicada, as\u00ed que su reputaci\u00f3n depende solo de su historial y no del de otros remitentes.<\/div><\/li><li><span>2<\/span><div>Antes del primer env\u00edo, el equipo de soporte facilita los valores de DKIM, SPF y el token de propiedad del dominio, y la empresa los a\u00f1ade a su DNS.<\/div><\/li><li><span>3<\/span><div>Despu\u00e9s, la IP se calienta poco a poco, empezando por los usuarios que m\u00e1s interact\u00faan.<\/div><\/li><\/ol><div class=\"d-tw\"><table class=\"d-table d-c3\"><thead><tr><th scope=\"col\">Paso<\/th><th scope=\"col\">Qu\u00e9 se hace<\/th><th scope=\"col\">Qu\u00e9 conviene saber<\/th><\/tr><\/thead><tbody><tr><td class=\"d-stage\" data-label=\"Paso\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"7.5\" cy=\"15.5\" r=\"5.5\"\/><path d=\"m21 2-9.6 9.6\"\/><path d=\"m15.5 7.5 3 3L22 7l-3-3\"\/><\/svg>Autenticar el dominio<\/span><\/td><td data-label=\"Qu\u00e9 se hace\">A\u00f1adir al DNS los valores de DKIM, SPF y el token de propiedad<\/td><td data-label=\"Qu\u00e9 conviene saber\">Gmail y Yahoo exigen SPF y DKIM a quien env\u00eda m\u00e1s de 5.000 emails al d\u00eda<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Paso\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\/><polyline points=\"16 7 22 7 22 13\"\/><\/svg>Calentar la IP<\/span><\/td><td data-label=\"Qu\u00e9 se hace\">Unos 5.000 emails el primer d\u00eda y alrededor de un 20&nbsp;% m\u00e1s cada d\u00eda<\/td><td data-label=\"Qu\u00e9 conviene saber\">Suele llevar de 2 a 6 semanas; tras m\u00e1s de 15 d\u00edas sin enviar hay que volver a calentarla<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Paso\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71\"\/><path d=\"M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71\"\/><\/svg>Facilitar la baja<\/span><\/td><td data-label=\"Qu\u00e9 se hace\">Un enlace de baja visible en cada email<\/td><td data-label=\"Qu\u00e9 conviene saber\">Gmail y Yahoo piden adem\u00e1s una tasa de spam por debajo del 0,10&nbsp;%<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Paso\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"18\" height=\"18\" x=\"3\" y=\"3\" rx=\"2\" ry=\"2\"\/><circle cx=\"9\" cy=\"9\" r=\"2\"\/><path d=\"m21 15-3.086-3.086a2 2 0 0 0-2.828 0L6 21\"\/><\/svg>Mostrar el logo en la bandeja<\/span><\/td><td data-label=\"Qu\u00e9 se hace\">BIMI, con DMARC en quarantine o reject y un certificado VMC<\/td><td data-label=\"Qu\u00e9 conviene saber\">Lo muestran Gmail, Yahoo y Apple Mail, entre otros; Outlook no<\/td><\/tr><\/tbody><\/table><\/div><\/div>\r\n      <\/details>\r\n      <details class=\"d-dd\" id=\"mail-es-db\">\r\n        <summary><span class=\"d-sico\" style=\"background:#EEF8E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polygon points=\"22 3 2 3 10 12.46 10 19 14 21 14 12.46 22 3\"\/><\/svg><\/span><h2 class=\"d-h2\">\u00bfC\u00f3mo se mantiene limpia una base de datos de email?<\/h2><span class=\"d-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary>\r\n        <div class=\"d-body\"><ul class=\"d-cards d-2\"><li class=\"d-card\"><div class=\"d-ch\"><span class=\"d-ci\" style=\"background:#EEF8E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><\/div><p class=\"d-p\">indigitall valida cada direcci\u00f3n de forma autom\u00e1tica: comprueba la sintaxis, la salud del dominio y los prefijos de prueba como test@.<\/p><\/li><li class=\"d-card\"><div class=\"d-ch\"><span class=\"d-ci\" style=\"background:#FEF1E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"m15 9-6 6\"\/><path d=\"m9 9 6 6\"\/><\/svg><\/span><\/div><p class=\"d-p\">Una direcci\u00f3n que da rebote duro queda marcada como no v\u00e1lida al primer fallo, y una que acumula tres rebotes blandos, tambi\u00e9n.<\/p><\/li><\/ul><div class=\"d-note d-blue\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><path d=\"m21 21-4.3-4.3\"\/><\/svg><p class=\"d-p\">La validaci\u00f3n avanzada, que detecta buzones inexistentes, desechables o trampas de spam, es opcional y la activa el equipo de soporte.<\/p><\/div><div class=\"d-tw\"><table class=\"d-table d-c3\"><thead><tr><th scope=\"col\">Se\u00f1al<\/th><th scope=\"col\">Qu\u00e9 hace indigitall<\/th><th scope=\"col\">Qu\u00e9 conviene hacer<\/th><\/tr><\/thead><tbody><tr><td class=\"d-stage\" data-label=\"Se\u00f1al\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"m15 9-6 6\"\/><path d=\"m9 9 6 6\"\/><\/svg>Rebote duro<\/span><\/td><td data-label=\"Qu\u00e9 hace indigitall\">Marca la direcci\u00f3n como no v\u00e1lida y bloquea los env\u00edos siguientes<\/td><td data-label=\"Qu\u00e9 conviene hacer\">Mantener los rebotes duros por debajo del 0,5&nbsp;%<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Se\u00f1al\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"18\" height=\"11\" x=\"3\" y=\"11\" rx=\"2\" ry=\"2\"\/><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"\/><\/svg>Queja de spam o baja anterior<\/span><\/td><td data-label=\"Qu\u00e9 hace indigitall\">Bloquea el env\u00edo antes de que salga<\/td><td data-label=\"Qu\u00e9 conviene hacer\">Quitar los rebotes y las bajas de la lista despu\u00e9s de cada campa\u00f1a<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Se\u00f1al\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3a6 6 0 0 0 9 9 9 9 0 1 1-9-9Z\"\/><\/svg>Sin interacci\u00f3n en las cinco \u00faltimas campa\u00f1as<\/span><\/td><td data-label=\"Qu\u00e9 hace indigitall\">Da la lista de env\u00edos de cada campa\u00f1a para revisarla<\/td><td data-label=\"Qu\u00e9 conviene hacer\">Valorar sacar a esos contactos de los env\u00edos<\/td><\/tr><\/tbody><\/table><\/div><\/div>\r\n      <\/details>\r\n      <details class=\"d-dd\" id=\"mail-es-faq\">\r\n        <summary><span class=\"d-sico\" style=\"background:#FEF1E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"\/><\/svg><\/span><h2 class=\"d-h2\">FAQs: email marketing con indigitall<\/h2><span class=\"d-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary>\r\n        <div class=\"d-body\"><div class=\"d-faq\"><div><h3 class=\"d-h3\">\u00bfSe puede dise\u00f1ar un email sin saber HTML?<\/h3><p class=\"d-p\">S\u00ed. El <a href=\"https:\/\/documentation.indigitall.com\/docs\/creating-an-email2\" target=\"_blank\" rel=\"noopener\">editor de email de indigitall<\/a> permite arrastrar y soltar textos, im\u00e1genes, botones y columnas, con vista de ordenador y de m\u00f3vil. Quien prefiera c\u00f3digo puede usar el editor HTML o subir un archivo. Conviene que el HTML pese menos de 100 KB, porque Gmail recorta los mensajes de m\u00e1s de 102 KB.<\/p><\/div><div><h3 class=\"d-h3\">\u00bfSe pueden a\u00f1adir adjuntos y un pie legal a los emails?<\/h3><p class=\"d-p\">S\u00ed. Al configurar una campa\u00f1a en indigitall se pueden subir archivos adjuntos y elegir un pie en HTML, que el equipo de soporte puede crear. Los emails tambi\u00e9n se personalizan con variables, como el nombre de cada contacto, que llegan en un CSV o desde los campos de cliente.<\/p><\/div><div><h3 class=\"d-h3\">\u00bfPor qu\u00e9 la tasa de apertura de un email no es exacta?<\/h3><p class=\"d-p\">Porque la apertura es una estimaci\u00f3n: el bloqueo de im\u00e1genes, la protecci\u00f3n de privacidad de Apple Mail y los filtros de seguridad hacen que se pierdan aperturas reales o que se cuenten aperturas que no lo son. Por eso, en indigitall, el dato m\u00e1s fiable es el clic, que se mide en los enlaces normales del email. Entregado significa aceptado por el servidor, no necesariamente en la bandeja de entrada.<\/p><\/div><\/div><\/div>\r\n      <\/details>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u00bfSe puede dise\u00f1ar un email sin saber HTML?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\u00ed. El editor de email de indigitall permite arrastrar y soltar textos, im\u00e1genes, botones y columnas, con vista de ordenador y de m\u00f3vil. Quien prefiera c\u00f3digo puede usar el editor HTML o subir un archivo. Conviene que el HTML pese menos de 100 KB, porque Gmail recorta los mensajes de m\u00e1s de 102 KB.\"}},{\"@type\":\"Question\",\"name\":\"\u00bfSe pueden a\u00f1adir adjuntos y un pie legal a los emails?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\u00ed. 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