{"id":3337,"date":"2025-05-09T15:04:50","date_gmt":"2025-05-09T15:04:50","guid":{"rendered":"https:\/\/indigitall.com\/?post_type=channel&#038;p=3337"},"modified":"2026-10-30T14:03:17","modified_gmt":"2026-10-30T14:03:17","slug":"notificaciones-push","status":"publish","type":"channel","link":"https:\/\/indigitall.com\/es\/notificaciones-push\/","title":{"rendered":"Notificaciones Push"},"author":3,"template":"","class_list":["post-3337","channel","type-channel","status-publish","hentry"],"acf":{"icon":252,"card_title":"Notificaciones Push ","card_text":"\u00bfEn qu\u00e9 podemos ayudarte hoy?","card_text_mobile":"\u00bfEn qu\u00e9 podemos ayudarte hoy?","card_image":282,"card_image_mobile":1077,"flexible_content":[{"acf_fc_layout":"hero_page","background_type":"image","dark_filter":0,"background_image":3529,"background_image_mobile":3532,"background_video":null,"background_video_mobile":null,"pretitle":"Canales \/ Notificaciones Push","pretitle_font_size":"","title":"Notificaciones 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importa.","link":""},{"icon":922,"title":"Automatiza sin esfuerzo","text":"Lanza push de bienvenida, de retargeting o de fidelidad que salen solas al suscribirse el usuario, tras un evento o tras un tiempo sin visitas.","link":""},{"icon":919,"title":"Llega a cada dispositivo","text":"Las push web llegan al ordenador, la tableta y el m\u00f3vil aunque el usuario no est\u00e9 en tu web, y las de app aunque la app est\u00e9 cerrada.","link":""},{"icon":916,"title":"Elige el mejor momento","text":"Env\u00eda en el mejor momento para cada usuario, con Best Moment, o cuando se acerca a tu tienda, con geofencing.","link":""}]},{"acf_fc_layout":"slider_cards_list","pretitle":"SOLUCIONES","link":"","title":"Compromiso unificado en todas las plataformas","cards":[{"image":3541,"title":"Web Push","text":"Comunicaciones que se abren en el navegador de todos los dispositivos: ordenador, tablet y m\u00f3vil.","list":[{"item":"PC"},{"item":"Smartphone"},{"item":"Tablet"}]},{"image":3535,"title":"In-App Push","text":"Notificaciones directas dirigidas a dispositivos m\u00f3viles dentro de aplicaciones nativas.","list":[{"item":"Smartphone"},{"item":"Tablet"}]},{"image":3511,"title":"Wallet Push","text":"Notificaciones enviadas a los smartphones, donde se a\u00f1ade la tarjeta de la marca.","list":[{"item":"Smartphone"},{"item":"Tablet"}]},{"image":3544,"title":"App Push","text":"Notificaciones que llegan al m\u00f3vil aunque la app est\u00e9 cerrada, con enlace directo a la pantalla que elijas.","list":[{"item":"Smartphone"},{"item":"Tablet"}]}]},{"acf_fc_layout":"slider_features_channels","pretitle":"CARACTER\u00cdSTICAS","title":"Notificaciones Push","link":{"title":"Conoce m\u00e1s sobre indigitall AI","url":"https:\/\/indigitall.com\/es\/indigitall-ai\/","target":"_blank"},"cards":[{"number":"01","title":"Bienvenida","text":"Mejora la experiencia y el sentimiento de pertenencia a la comunidad."},{"number":"02","title":"Evento","text":"Mant\u00e9n el inter\u00e9s de los usuarios notific\u00e1ndoles los pr\u00f3ximos eventos."},{"number":"03","title":"Calendario","text":"Ayuda a los usuarios a mantenerse organizados con recordatorios puntuales de fechas importantes, reservas o actividades programadas."},{"number":"04","title":"Ofertas y noticias","text":"Ofrece promociones exclusivas, actualizaciones y noticias relevantes para impulsar la participaci\u00f3n y las conversiones."},{"number":"05","title":"Follow-up","text":"Vuelve a contactar con los usuarios despu\u00e9s de las interacciones (por ejemplo, carritos abandonados, mensajes sin respuesta) para mejorar las tasas de retenci\u00f3n y finalizaci\u00f3n."},{"number":"06","title":"Retargeting","text":"Vuelve a conectar con usuarios inactivos o potenciales record\u00e1ndoles los productos, servicios o acciones por los que mostraron inter\u00e9s."},{"number":"07","title":"Localizaci\u00f3n","text":"Proporciona alertas personalizadas y geolocalizadas en funci\u00f3n de la proximidad del usuario para mejorar la relevancia y la comodidad."},{"number":"08","title":"Notificaciones encriptadas","text":"Garantiza una comunicaci\u00f3n segura y privada enviando informaci\u00f3n sensible a trav\u00e9s de notificaciones protegidas y cifradas."}]},{"acf_fc_layout":"slider_big_cards","pretitle":"CASOS DE \u00c9XITO","title":"Elegido por muchos retailers de todo el mundo","link":{"title":"VER M\u00c1S CASOS DE \u00c9XITO","url":"https:\/\/indigitall.com\/es\/casos-de-exito\/","target":""},"cards":[{"card_type":"default","background_type":"image","background":2803,"background_mobile":2806,"logo":2748,"link":"","pretitle":"","title":"","text":"\"indigitall mejor\u00f3 la experiencia de nuestros clientes con el desarrollo de un potente bot de WhatsApp. Desde que lo implementamos, las llamadas a nuestro servicio al cliente han disminuido, y la satisfacci\u00f3n del cliente aument\u00f3 gracias a este nuevo canal de servicio. Su soporte siempre resuelve los problemas de manera r\u00e1pida y efectiva.\"","footer_text":"Igor L\u00f3pez-Luna - Gerente de Servicio al Cliente","card_title":"","card_text":""},{"card_type":"default","background_type":"image","background":3074,"background_mobile":2792,"logo":null,"link":"","pretitle":"","title":"","text":"Descubre c\u00f3mo el Atl\u00e9tico de Madrid aprovech\u00f3 los Chatbots de WhatsApp de indigitall para impulsar el engagement de los fans y las ventas.","footer_text":"","card_title":"+41%","card_text":"Mayores ventas promocionales gracias a WhatsApp"}]},{"acf_fc_layout":"card_title_list","pretitle":"CUSTOMER JOURNEY","title":"\u00bfUn sistema de orquestaci\u00f3n de canales? \u00a1Suena perfecto!","text":"Optimice sus comunicaciones y campa\u00f1as de marketing desde una \u00fanica plataforma. La IA garantiza las m\u00e1ximas tasas de conversi\u00f3n mediante la automatizaci\u00f3n y el contenido personalizado en los canales favoritos de cada usuario.","list":null,"link":{"title":"M\u00e1s info","url":"https:\/\/indigitall.com\/es\/customer-journey\/","target":""},"image_type":"right","image":4625,"image_mobile":2782},{"acf_fc_layout":"slider_channels","pretitle":"Canales de ENTRADA y SALIDA","title":"Canales que llegan\r\na los usuarios en cualquier momento"},{"acf_fc_layout":"custom_html","code":"<style>\r\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700;800&display=swap');\r\n#indi-push-es-more { all: initial; display: block; background: #F5F7FA !important; font-family: 'Manrope', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif !important; color: #3A4A61; -webkit-font-smoothing: antialiased; box-sizing: border-box !important; }\r\n#indi-push-es-more *, #indi-push-es-more *::before, #indi-push-es-more *::after { box-sizing: 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!important; color: #0F3B7A !important; text-transform: none !important; letter-spacing: 0 !important; margin: 0 !important; text-align: left !important; }\r\n#indi-push-es-more ul.d-ul { list-style: none; display: flex; flex-direction: column; gap: 8px; }\r\n#indi-push-es-more ul.d-ul > li { position: relative; padding-left: 24px; }\r\n#indi-push-es-more ul.d-ul > li::before { content: ''; position: absolute; left: 4px; top: 11px; width: 8px; height: 8px; border-radius: 50%; background: #8ADA3F; }\r\n#indi-push-es-more .d-cards { display: grid; gap: 16px; list-style: none; }\r\n#indi-push-es-more .d-cards.d-2 { grid-template-columns: 1fr 1fr; }\r\n#indi-push-es-more .d-cards.d-3 { grid-template-columns: repeat(3, 1fr); }\r\n#indi-push-es-more .d-cards.d-4 { grid-template-columns: repeat(4, 1fr); }\r\n#indi-push-es-more .d-card { background: #F7F9FC; border: 1px solid #E6ECF4; border-radius: 12px; padding: 24px; display: flex; flex-direction: column; gap: 16px; }\r\n#indi-push-es-more .d-ch { display: flex; align-items: center; gap: 16px; }\r\n#indi-push-es-more .d-ci { width: 40px; height: 40px; border-radius: 12px; background: #FFFFFF; display: inline-flex; align-items: center; justify-content: center; flex-shrink: 0; }\r\n#indi-push-es-more h3.d-ct, #indi-push-es-more .d-ct { font-size: 17px !important; font-weight: 700 !important; line-height: 1.4 !important; color: #0F3B7A !important; margin: 0 !important; text-transform: none !important; letter-spacing: 0 !important; }\r\n#indi-push-es-more .d-card p.d-p, #indi-push-es-more .d-card li { font-size: 15px; }\r\n#indi-push-es-more .d-card.d-yes { border-top: 4px solid #8ADA3F; }\r\n#indi-push-es-more .d-card.d-no { border-top: 4px solid #F07000; }\r\n#indi-push-es-more .d-card.d-hi { background: #0F3B7A; border-color: #0F3B7A; }\r\n#indi-push-es-more .d-card.d-hi .d-ct, #indi-push-es-more .d-card.d-hi p.d-p, #indi-push-es-more .d-card.d-hi li, #indi-push-es-more .d-card.d-hi strong { color: #FFFFFF !important; }\r\n#indi-push-es-more .d-card.d-hi a { color: #8ADA3F !important; }\r\n#indi-push-es-more .d-note { border-radius: 12px; padding: 16px 24px; display: flex; gap: 16px; align-items: flex-start; }\r\n#indi-push-es-more .d-note.d-green { background: #F3FBEA; border: 1px solid #DDF1C7; }\r\n#indi-push-es-more .d-note.d-grey { background: #F7F9FC; border: 1px solid #E6ECF4; }\r\n#indi-push-es-more .d-note.d-blue { background: #EEF3FF; border: 1px solid #D9E4FF; }\r\n#indi-push-es-more .d-note svg { margin-top: 3px; flex-shrink: 0; }\r\n#indi-push-es-more .d-stats { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 16px; }\r\n#indi-push-es-more .d-stat { display: flex; flex-direction: column; gap: 8px; padding: 24px; background: #FFFFFF; border: 1px solid #E6ECF4; border-radius: 12px; border-left: 4px solid #0072EF; }\r\n#indi-push-es-more .d-stat b { font-size: 32px; font-weight: 800; line-height: 1; color: #0F3B7A !important; letter-spacing: -0.02em; }\r\n#indi-push-es-more .d-stat span { font-size: 15px; font-weight: 600; color: #5B6472; line-height: 1.4; }\r\n#indi-push-es-more .d-flow { display: flex; align-items: center; flex-wrap: wrap; gap: 8px; padding: 24px; background: #F7F9FC; border: 1px solid #E6ECF4; border-radius: 12px; }\r\n#indi-push-es-more .d-node { display: inline-flex; align-items: center; gap: 8px; padding: 8px 16px; border-radius: 999px; background: #FFFFFF; border: 1px solid #D9E4FF; font-size: 15px; font-weight: 700; color: #0F3B7A; }\r\n#indi-push-es-more .d-node.d-on { background: #0F3B7A; border-color: #0F3B7A; color: #FFFFFF; }\r\n#indi-push-es-more .d-arrow { display: inline-flex; }\r\n#indi-push-es-more ol.d-steps { list-style: none; display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }\r\n#indi-push-es-more ol.d-steps.d-s1 { grid-template-columns: 1fr; } #indi-push-es-more ol.d-steps.d-s2 { grid-template-columns: 1fr 1fr; } #indi-push-es-more ol.d-steps.d-s3 { grid-template-columns: repeat(3, 1fr); }\r\n#indi-push-es-more ol.d-steps li { display: flex; align-items: flex-start; gap: 16px; padding: 16px; background: #F7F9FC; border: 1px solid #E6ECF4; border-radius: 12px; font-size: 15px; font-weight: 600; color: #0F3B7A; }\r\n#indi-push-es-more ol.d-steps li > span { width: 32px; height: 32px; border-radius: 50%; background: #0F3B7A; color: #FFFFFF; display: inline-flex; align-items: center; justify-content: center; font-size: 15px; font-weight: 700; flex-shrink: 0; }\r\n#indi-push-es-more ol.d-steps li > div { padding-top: 4px; }\r\n#indi-push-es-more ul.d-checks { list-style: none; display: grid; grid-template-columns: 1fr 1fr; gap: 8px 24px; }\r\n#indi-push-es-more ul.d-checks li { display: flex; gap: 8px; align-items: flex-start; }\r\n#indi-push-es-more ul.d-checks li svg { margin-top: 4px; flex-shrink: 0; }\r\n#indi-push-es-more ul.d-chips { list-style: none; display: flex; flex-wrap: wrap; gap: 8px; }\r\n#indi-push-es-more ul.d-chips li { padding: 8px 16px; border-radius: 999px; background: #EEF3FF; color: #0F3B7A; font-size: 15px; font-weight: 700; line-height: 1.3; }\r\n#indi-push-es-more .d-split { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; align-items: start; }\r\n#indi-push-es-more .d-split > div { display: flex; flex-direction: column; gap: 16px; }\r\n#indi-push-es-more .d-tw { width: 100%; }\r\n#indi-push-es-more table.d-table { width: 100%; border-collapse: separate; border-spacing: 0; border: 1px solid #E6ECF4; border-radius: 12px; overflow: hidden; table-layout: fixed; background: #FFFFFF; }\r\n#indi-push-es-more table.d-table th { background: #0F3B7A; text-align: left; font-size: 15px; font-weight: 700; color: #FFFFFF; padding: 16px; vertical-align: bottom; }\r\n#indi-push-es-more table.d-table td { font-size: 15px; padding: 16px; border-bottom: 1px solid #E6ECF4; vertical-align: top; overflow-wrap: anywhere; }\r\n#indi-push-es-more table.d-table tbody tr:nth-child(even) td { background: #F7F9FC; }\r\n#indi-push-es-more table.d-table tr:last-child td { border-bottom: 0; }\r\n#indi-push-es-more table.d-table td.d-stage { font-weight: 700; color: #0F3B7A; }\r\n#indi-push-es-more table.d-table td.d-stage span { display: inline-flex; align-items: flex-start; gap: 8px; }\r\n#indi-push-es-more table.d-table td.d-stage svg { margin-top: 3px; flex-shrink: 0; }\r\n#indi-push-es-more .d-faq { display: flex; flex-direction: column; }\r\n#indi-push-es-more .d-faq > div { padding: 24px 0; border-top: 1px solid #E6ECF4; display: flex; flex-direction: column; gap: 8px; }\r\n#indi-push-es-more .d-faq > div:first-child { padding-top: 0; border-top: 0; }\r\n@media (max-width: 960px) {\r\n  #indi-push-es-more .d-cards.d-3, #indi-push-es-more .d-cards.d-4, #indi-push-es-more ol.d-steps, #indi-push-es-more ol.d-steps.d-s3 { grid-template-columns: 1fr 1fr; }\r\n  #indi-push-es-more .d-body { padding: 0 24px 32px; }\r\n}\r\n@media (max-width: 760px) {\r\n  #indi-push-es-more .d-wrap { padding: 40px 16px !important; }\r\n  #indi-push-es-more details.d-dd > summary { padding: 16px; gap: 16px; }\r\n  #indi-push-es-more h2.d-h2 { font-size: 17px !important; }\r\n  #indi-push-es-more .d-body { padding: 0 16px 24px; gap: 16px; }\r\n  #indi-push-es-more .d-cards.d-2, #indi-push-es-more .d-cards.d-3, #indi-push-es-more .d-cards.d-4, #indi-push-es-more ol.d-steps, #indi-push-es-more ol.d-steps.d-s2, #indi-push-es-more ol.d-steps.d-s3, #indi-push-es-more ul.d-checks, #indi-push-es-more .d-split { grid-template-columns: 1fr; }\r\n  #indi-push-es-more .d-card { padding: 16px; }\r\n  #indi-push-es-more .d-note { padding: 16px; }\r\n  #indi-push-es-more .d-flow { flex-direction: column; align-items: flex-start; padding: 16px; }\r\n  #indi-push-es-more .d-arrow { transform: rotate(90deg); margin-left: 16px; }\r\n  #indi-push-es-more table.d-table, #indi-push-es-more table.d-table tbody, #indi-push-es-more table.d-table tr, #indi-push-es-more table.d-table td { display: block; width: 100%; }\r\n  #indi-push-es-more table.d-table { border: 0; border-radius: 0; overflow: visible; background: transparent; }\r\n  #indi-push-es-more table.d-table thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }\r\n  #indi-push-es-more table.d-table thead tr, #indi-push-es-more table.d-table thead th { display: block; width: 1px; height: 1px; padding: 0; overflow: hidden; }\r\n  #indi-push-es-more table.d-table tr { border: 1px solid #E6ECF4; border-radius: 12px; overflow: hidden; margin-bottom: 16px; background: #FFFFFF; }\r\n  #indi-push-es-more table.d-table tbody tr:nth-child(even) td { background: #FFFFFF; }\r\n  #indi-push-es-more table.d-table td { border-bottom: 1px solid #E6ECF4; }\r\n  #indi-push-es-more table.d-table td::before { content: attr(data-label); display: block; font-size: 15px; font-weight: 700; color: #0F3B7A; margin-bottom: 8px; }\r\n  #indi-push-es-more table.d-table td.d-stage { background: #F7F9FC !important; }\r\n  #indi-push-es-more table.d-table td.d-stage::before { display: none; }\r\n}\r\n#indi-push-es-more .d-flow { flex-wrap: nowrap; gap: 6px; } #indi-push-es-more .d-node { flex: 0 1 auto; min-width: 0; padding: 8px 12px; line-height: 1.3; } #indi-push-es-more .d-arrow, #indi-push-es-more .d-node svg { flex: 0 0 auto; }<\/style>\r\n<section id=\"indi-push-es-more\" aria-label=\"M\u00e1s sobre notificaciones push\">\r\n  <div class=\"d-wrap\">\r\n    <p class=\"d-eyebrow\">M\u00e1s sobre notificaciones push<\/p>\r\n    <div class=\"d-list\">\r\n      <details class=\"d-dd\" id=\"push-es-optin\">\r\n        <summary><span class=\"d-sico\" style=\"background:#EEF3FF !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><\/svg><\/span><h2 class=\"d-h2\">\u00bfC\u00f3mo conseguir que m\u00e1s usuarios acepten las notificaciones push?<\/h2><span class=\"d-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary>\r\n        <div class=\"d-body\"><p class=\"d-p\">Las notificaciones push solo llegan a quien ha dado permiso, as\u00ed que todo empieza por cu\u00e1ndo y c\u00f3mo se pide.<\/p><ul class=\"d-cards d-2\"><li class=\"d-card d-no\"><div class=\"d-ch\" style=\"align-items:flex-start\"><span class=\"d-ci\" style=\"background:#FEF1E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"m15 9-6 6\"\/><path d=\"m9 9 6 6\"\/><\/svg><\/span><p class=\"d-p\" style=\"padding-top:8px\">Pedirlo nada m\u00e1s entrar en la web suele acabar en un bloqueo.<\/p><\/div><\/li><li class=\"d-card d-yes\"><div class=\"d-ch\" style=\"align-items:flex-start\"><span class=\"d-ci\" style=\"background:#EEF8E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg><\/span><p class=\"d-p\" style=\"padding-top:8px\">Conviene pedirlo en el momento oportuno, por ejemplo despu\u00e9s de que el usuario haya le\u00eddo un par de art\u00edculos, y dejarle elegir los temas que quiere recibir para que cada push le resulte relevante.<\/p><\/div><\/li><\/ul><div class=\"d-tw\"><table class=\"d-table d-c3\"><thead><tr><th scope=\"col\">Situaci\u00f3n<\/th><th scope=\"col\">Qu\u00e9 hacer<\/th><th scope=\"col\">Por qu\u00e9<\/th><\/tr><\/thead><tbody><tr><td class=\"d-stage\" data-label=\"Situaci\u00f3n\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M12 2a14.5 14.5 0 0 0 0 20 14.5 14.5 0 0 0 0-20\"\/><path d=\"M2 12h20\"\/><\/svg>Web en Chrome<\/span><\/td><td data-label=\"Qu\u00e9 hacer\">No pedir el permiso al cargar la p\u00e1gina<\/td><td data-label=\"Por qu\u00e9\">Si muchos usuarios lo bloquean, Chrome pasa a mostrar la petici\u00f3n en silencio, con un peque\u00f1o icono en la barra de direcciones<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Situaci\u00f3n\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"14\" height=\"20\" x=\"5\" y=\"2\" rx=\"2\"\/><path d=\"M12 18h.01\"\/><\/svg>Web en iPhone y iPad<\/span><\/td><td data-label=\"Qu\u00e9 hacer\">Invitar a a\u00f1adir la web a la pantalla de inicio y pedir el permiso con un bot\u00f3n<\/td><td data-label=\"Por qu\u00e9\">Desde iOS 16.4, las push web solo llegan a las webs guardadas en la pantalla de inicio<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Situaci\u00f3n\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M22 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg>Audiencia ya suscrita<\/span><\/td><td data-label=\"Qu\u00e9 hacer\">Enviar solo lo que interesa a cada tema<\/td><td data-label=\"Por qu\u00e9\">Desde octubre de 2025, Chrome puede retirar el permiso a webs con muy poca interacci\u00f3n y mucho volumen de env\u00edos<\/td><\/tr><\/tbody><\/table><\/div><\/div>\r\n      <\/details>\r\n      <details class=\"d-dd\" id=\"push-es-sdk\">\r\n        <summary><span class=\"d-sico\" style=\"background:#EEF8E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polyline points=\"16 18 22 12 16 6\"\/><polyline points=\"8 6 2 12 8 18\"\/><\/svg><\/span><h2 class=\"d-h2\">\u00bfQu\u00e9 hace falta para integrar el SDK de push en una app o en una web?<\/h2><span class=\"d-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary>\r\n        <div class=\"d-body\"><p class=\"d-p\">indigitall tiene un <a href=\"https:\/\/documentation.indigitall.com\/reference\/sdks\" target=\"_blank\" rel=\"noopener\">SDK<\/a> para cada plataforma, y los SDK de Android, iOS y web traen tambi\u00e9n los mensajes in-app, el inbox y los eventos del Customer Journey.<\/p><div class=\"d-tw\"><table class=\"d-table d-c2\"><colgroup><col style=\"width:32%\"><col><\/colgroup><thead><tr><th scope=\"col\">D\u00f3nde<\/th><th scope=\"col\">C\u00f3mo se integra<\/th><\/tr><\/thead><tbody><tr><td class=\"d-stage\" data-label=\"D\u00f3nde\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"14\" height=\"20\" x=\"5\" y=\"2\" rx=\"2\"\/><path d=\"M12 18h.01\"\/><\/svg>Apps nativas<\/span><\/td><td data-label=\"C\u00f3mo se integra\">SDK de Android y SDK de iOS<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"D\u00f3nde\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m12.83 2.18a2 2 0 0 0-1.66 0L2.6 6.08a1 1 0 0 0 0 1.83l8.58 3.91a2 2 0 0 0 1.66 0l8.58-3.9a1 1 0 0 0 0-1.83Z\"\/><path d=\"m22 17.65-9.17 4.16a2 2 0 0 1-1.66 0L2 17.65\"\/><path d=\"m22 12.65-9.17 4.16a2 2 0 0 1-1.66 0L2 12.65\"\/><\/svg>Apps multiplataforma<\/span><\/td><td data-label=\"C\u00f3mo se integra\">SDK de Flutter, React Native, Cordova, Ionic y Capacitor, .NET MAUI y Xamarin, y Titanium en versi\u00f3n heredada<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"D\u00f3nde\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M12 2a14.5 14.5 0 0 0 0 20 14.5 14.5 0 0 0 0-20\"\/><path d=\"M2 12h20\"\/><\/svg>Web<\/span><\/td><td data-label=\"C\u00f3mo se integra\">SDK web, con dos archivos en el servidor y el c\u00f3digo en la p\u00e1gina o en Google Tag Manager; tambi\u00e9n plugin de WordPress y app de Shopify<\/td><\/tr><\/tbody><\/table><\/div><p class=\"d-p\">Cuando el usuario inicia sesi\u00f3n, la app o la web env\u00edan su identificador de cliente y la plataforma lo convierte en el externalId, un identificador cifrado que une todos sus dispositivos. As\u00ed se le puede enviar una push personalizada en el m\u00f3vil, la tableta o el ordenador.<\/p><div class=\"d-flow\"><span class=\"d-node\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2\"\/><circle cx=\"12\" cy=\"7\" r=\"4\"\/><\/svg>Cuando el usuario inicia sesi\u00f3n<\/span><span class=\"d-arrow\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#5B6472\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/span><span class=\"d-node\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"7.5\" cy=\"15.5\" r=\"5.5\"\/><path d=\"m21 2-9.6 9.6\"\/><path d=\"m15.5 7.5 3 3L22 7l-3-3\"\/><\/svg>identificador de cliente<\/span><span class=\"d-arrow\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#5B6472\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/span><span class=\"d-node d-on\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ADA3F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"18\" height=\"11\" x=\"3\" y=\"11\" rx=\"2\" ry=\"2\"\/><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"\/><\/svg>externalId<\/span><span class=\"d-arrow\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#5B6472\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/span><span class=\"d-node\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect width=\"20\" height=\"14\" x=\"2\" y=\"3\" rx=\"2\"\/><line x1=\"8\" x2=\"16\" y1=\"21\" y2=\"21\"\/><line x1=\"12\" x2=\"12\" y1=\"17\" y2=\"21\"\/><\/svg>el m\u00f3vil, la tableta o el ordenador<\/span><\/div><\/div>\r\n      <\/details>\r\n      <details class=\"d-dd\" id=\"push-es-faq\">\r\n        <summary><span class=\"d-sico\" style=\"background:#FEF1E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"\/><\/svg><\/span><h2 class=\"d-h2\">FAQs: notificaciones push con indigitall<\/h2><span class=\"d-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary>\r\n        <div class=\"d-body\"><div class=\"d-faq\"><div><h3 class=\"d-h3\">\u00bfSe pueden enviar notificaciones push seg\u00fan la ubicaci\u00f3n del usuario?<\/h3><p class=\"d-p\">S\u00ed. Con indigitall, una campa\u00f1a de push puede dirigirse a las zonas que se dibujan en el mapa o que se suben como pol\u00edgonos en un CSV, y tambi\u00e9n puede salir por geofencing, cuando el usuario se acerca a un punto de inter\u00e9s. Para eso, el usuario tiene que dar permiso de ubicaci\u00f3n y tener activados los servicios de localizaci\u00f3n del m\u00f3vil.<\/p><\/div><div><h3 class=\"d-h3\">\u00bfC\u00f3mo se sabe qu\u00e9 dispositivos ya no reciben las push?<\/h3><p class=\"d-p\">Con las <a href=\"https:\/\/documentation.indigitall.com\/docs\/push-statistics\" target=\"_blank\" rel=\"noopener\">estad\u00edsticas de push<\/a> de indigitall. Dan los env\u00edos, la tasa de entrega y el CTR de cada campa\u00f1a, y el CSV por dispositivo incluye la respuesta del proveedor de notificaciones, por ejemplo 410 cuando el usuario se ha dado de baja. Con esa lista se puede revisar la base y dejar de contar dispositivos que ya no responden.<\/p><\/div><div><h3 class=\"d-h3\">\u00bfQu\u00e9 se puede incluir en una notificaci\u00f3n push?<\/h3><p class=\"d-p\">En indigitall, un t\u00edtulo de hasta 60 caracteres y un texto de hasta 400, una imagen JPG o PNG de hasta 2 MB o un GIF de hasta tres im\u00e1genes, y una acci\u00f3n al pulsar: abrir una pantalla de la app con un deep link, abrir una web, llamar o compartir (en la push web, solo abrir una web). Una caducidad permite reintentar el env\u00edo a dispositivos desconectados.<\/p><\/div><\/div><\/div>\r\n      <\/details>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u00bfSe pueden enviar notificaciones push seg\u00fan la ubicaci\u00f3n del usuario?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\u00ed. 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