{"id":574,"date":"2025-03-31T07:58:16","date_gmt":"2025-03-31T07:58:16","guid":{"rendered":"https:\/\/indigitall.com\/?post_type=use-case&#038;p=574"},"modified":"2026-10-30T14:01:53","modified_gmt":"2026-10-30T14:01:53","slug":"manage-customer-lifecycle","status":"publish","type":"use-case","link":"https:\/\/indigitall.com\/en\/use-case\/manage-customer-lifecycle\/","title":{"rendered":"Manage Customer Lifecycle"},"author":1,"template":"","class_list":["post-574","use-case","type-use-case","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_page","background_type":"image","dark_filter":0,"background_image":1393,"background_image_mobile":1396,"background_video":null,"background_video_mobile":null,"pretitle":"Convert More, Retain Better, Spend Less","pretitle_font_size":"","title":"Master Every \r\nStage of the \r\nCustomer Lifecycle\r\n","title_font_size":"","subtitle":"","subtitle_font_size":"","button_1":{"title":"","url":"#getstarted","target":""},"button_2":"","icon_button_2":651,"download_ebook":false,"ebook_title":"","extra_content":"brands","title_cards":"","cards":null,"brands_custom_background_color":false,"brands_background_color":"","custom_brands":false,"brands":null},{"acf_fc_layout":"grid_number_cards","pretitle":"THE INDIGITALL WAY","title":"Smarter Journeys, Higher Revenue: \r\nThe indigitall Advantage\r\n","cards":[{"type":"bottom","title":"+30%","text":"increase in lead conversion","image":1816,"video":null,"link":""},{"type":"right","title":"80%","text":"increase in average user lifetime","image":null,"video":null,"link":""},{"type":"bottom","title":"32x","text":"increase in customer lifetime value\r\n","image":null,"video":null,"link":""},{"type":"right","title":"+30%","text":"increase in NPS and user satisfaction\r\n","image":null,"video":null,"link":""},{"type":"background","title":"","text":"Why choose indigitall?","image":null,"video":1115,"link":{"title":"Why indigitall","url":"https:\/\/indigitall.com\/why-indigitall\/","target":""}}]},{"acf_fc_layout":"sections_fixed_images","design":"normal","title":"Solutions for Every Stage of the Customer Lifecycle","link":"","sections":[{"title":"Awareness","subtitle":"","index":"01","text":"Capture attention where your audience lives with synchronized outreach across high-performing channels. Our platform activates the right message on the right channel at the ideal moment.","link":"","list":[{"item":"40% increase in new contact acquisition"},{"item":"5-8x more impressions vs single-channel"},{"item":"60% lower cost per lead than paid ads"}],"tag":"","media_type":"image","image":3194,"image_mobile":null,"video":null,"video_mobile":null},{"title":"Consideration","subtitle":"","index":"02","text":"Guide potential customers through decision-making with personalized, multi-channel experiences that reduce friction and build trust at scale.","link":"","list":[{"item":"35% faster journey to purchase"},{"item":"60% reduction in pre-purchase questions"},{"item":"25% higher consideration-to-purchase conversion"}],"tag":"","media_type":"image","image":3343,"image_mobile":null,"video":null,"video_mobile":null},{"title":"Purchase","subtitle":"","index":"03","text":"Remove last-minute hesitations and drive confident buying decisions with perfectly timed, multi-channel reassurance and convenience.","link":"","list":[{"item":"20% reduction in cart abandonment"},{"item":"40% faster checkout completion"},{"item":"15% larger average order value"}],"tag":"","media_type":"image","image":3163,"image_mobile":null,"video":null,"video_mobile":null},{"title":"Support and Retention","subtitle":"","index":"04","text":"Deliver exceptional post-purchase experiences that reduce churn, drive repeat purchases, and transform customers into brand ambassadors.","link":"","list":[{"item":"30% increase in repeat purchase rate"},{"item":"50% faster issue resolution time"},{"item":"+30% increase in NPS and user satisfaction"}],"tag":"","media_type":"image","image":3340,"image_mobile":null,"video":null,"video_mobile":null}],"list_collapsed":false},{"acf_fc_layout":"slider_cards","pretitle":"Seamless Integrations","link":"","title":"Connect indigitall With Your Favorite Tools","text":"Creating seamless experiences that turn every customer interaction into a meaningful connection and lasting growth.","card_size":"big","logo_size":"big","cards":[{"icon":1414,"title":"Hubspot","text":"Seamless integration to enhance HubSpot workflows with push notifications.","link":""},{"icon":1411,"title":"Salesforce","text":"Integration with Salesforce Marketing Cloud for omnichannel campaigns.","link":""},{"icon":1417,"title":"WhatsApp Business API","text":"Automated and personalized conversations. Integration for customer service, marketing, and sales","link":""}]},{"acf_fc_layout":"custom_html","code":"<style>\r\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700;800&display=swap');\r\n#indi-lcy-en-more { all: initial; display: block; background: #F5F7FA !important; font-family: 'Manrope', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif !important; color: #3A4A61; -webkit-font-smoothing: antialiased; box-sizing: border-box !important; }\r\n#indi-lcy-en-more *, #indi-lcy-en-more *::before, #indi-lcy-en-more *::after { box-sizing: border-box; margin: 0; padding: 0; font-family: inherit; }\r\n#indi-lcy-en-more .d-wrap { max-width: 1120px; margin: 0 auto !important; padding: 64px 32px !important; }\r\n#indi-lcy-en-more .d-eyebrow { font-size: 15px; font-weight: 700; color: #12872F; margin: 0 0 16px !important; display: flex; align-items: center; gap: 8px; }\r\n#indi-lcy-en-more .d-eyebrow::before { content: ''; width: 24px; height: 3px; 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width: 100%; }\r\n  #indi-lcy-en-more table.d-table { border: 0; border-radius: 0; overflow: visible; background: transparent; }\r\n  #indi-lcy-en-more table.d-table thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }\r\n  #indi-lcy-en-more table.d-table thead tr, #indi-lcy-en-more table.d-table thead th { display: block; width: 1px; height: 1px; padding: 0; overflow: hidden; }\r\n  #indi-lcy-en-more table.d-table tr { border: 1px solid #E6ECF4; border-radius: 12px; overflow: hidden; margin-bottom: 16px; background: #FFFFFF; }\r\n  #indi-lcy-en-more table.d-table tbody tr:nth-child(even) td { background: #FFFFFF; }\r\n  #indi-lcy-en-more table.d-table td { border-bottom: 1px solid #E6ECF4; }\r\n  #indi-lcy-en-more table.d-table td::before { content: attr(data-label); display: block; font-size: 15px; font-weight: 700; color: #0F3B7A; margin-bottom: 8px; }\r\n  #indi-lcy-en-more table.d-table td.d-stage { background: #F7F9FC !important; }\r\n  #indi-lcy-en-more table.d-table td.d-stage::before { display: none; }\r\n}\r\n<\/style>\r\n<section id=\"indi-lcy-en-more\" aria-label=\"More about the customer lifecycle\">\r\n  <div class=\"d-wrap\">\r\n    <p class=\"d-eyebrow\">More about the customer lifecycle<\/p>\r\n    <div class=\"d-list\">\r\n      <details class=\"d-dd\" id=\"lcy-en-reactivate\">\r\n        <summary><span class=\"d-sico\" style=\"background:#EEF3FF !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 12a9 9 0 0 1 9-9 9.75 9.75 0 0 1 6.74 2.74L21 8\"\/><path d=\"M21 3v5h-5\"\/><path d=\"M21 12a9 9 0 0 1-9 9 9.75 9.75 0 0 1-6.74-2.74L3 16\"\/><path d=\"M8 16H3v5\"\/><\/svg><\/span><h2 class=\"d-h2\">How do you reactivate a customer who bought once and never came back?<\/h2><span class=\"d-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary>\r\n        <div class=\"d-body\"><p class=\"d-p\">With indigitall, inactivity is defined with profile data. An <a href=\"https:\/\/documentation.indigitall.com\/docs\/customer-fields\" target=\"_blank\" rel=\"noopener\">aggregated field<\/a> computes values such as the date of the last purchase or the number of purchases in a period from the purchase event, and a Customer Journey with a <a href=\"https:\/\/documentation.indigitall.com\/docs\/filter\" target=\"_blank\" rel=\"noopener\">filter<\/a> lets in whoever meets the condition.<\/p>\r\n<div class=\"d-flow\" aria-hidden=\"true\"><span class=\"d-node\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"8\" cy=\"21\" r=\"1\"\/><circle cx=\"19\" cy=\"21\" r=\"1\"\/><path d=\"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12\"\/><\/svg>purchase event<\/span><span class=\"d-arrow\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#5B6472\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/span><span class=\"d-node\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><ellipse cx=\"12\" cy=\"5\" rx=\"9\" ry=\"3\"\/><path d=\"M3 5v14a9 3 0 0 0 18 0V5\"\/><path d=\"M3 12a9 3 0 0 0 18 0\"\/><\/svg>aggregated field<\/span><span class=\"d-arrow\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#5B6472\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg><\/span><span class=\"d-node d-on\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ADA3F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polygon points=\"22 3 2 3 10 12.46 10 19 14 21 14 12.46 22 3\"\/><\/svg>Customer Journey with a filter<\/span><\/div>\r\n<div class=\"d-note d-blue\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg><p class=\"d-p\">With the date filter and re-entry turned on, the system checks the conditions every ten minutes.<\/p><\/div>\r\n<div class=\"d-tw\"><table class=\"d-table d-c3\"><thead><tr><th scope=\"col\">Situation<\/th><th scope=\"col\">Signal in indigitall<\/th><th scope=\"col\">What the journey does<\/th><\/tr><\/thead><tbody><tr><td class=\"d-stage\" data-label=\"Situation\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"8\" cy=\"21\" r=\"1\"\/><circle cx=\"19\" cy=\"21\" r=\"1\"\/><path d=\"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12\"\/><\/svg>Bought once and never came back<\/span><\/td><td data-label=\"Signal in indigitall\">Aggregated field with the date of the last purchase<\/td><td data-label=\"What the journey does\">Enters after the number of days without a purchase that you set<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Situation\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><\/svg>May unsubscribe from push notifications<\/span><\/td><td data-label=\"Signal in indigitall\">Churn prediction: high, moderate or low risk, recalculated every week<\/td><td data-label=\"What the journey does\">A different message for each risk level<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Situation\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M16 2v4M8 2v4M3 10h18\"\/><path d=\"m9 16 2 2 4-4\"\/><\/svg>A contract end, a renewal or a birthday is coming<\/span><\/td><td data-label=\"Signal in indigitall\">A date field in the profile<\/td><td data-label=\"What the journey does\">Sends the message as many days before or after as you choose<\/td><\/tr><\/tbody><\/table><\/div><\/div>\r\n      <\/details>\r\n      <details class=\"d-dd\" id=\"lcy-en-fatigue\">\r\n        <summary><span class=\"d-sico\" style=\"background:#EEF8E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10\"\/><path d=\"m9 12 2 2 4-4\"\/><\/svg><\/span><h2 class=\"d-h2\">How do you avoid overwhelming customers with messages from several channels?<\/h2><span class=\"d-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary>\r\n        <div class=\"d-body\"><p class=\"d-p\">With indigitall, the control sits in the Customer Journey itself.<\/p>\r\n<ul class=\"d-checks\" style=\"grid-template-columns:1fr;gap:16px\"><li style=\"gap:16px;align-items:flex-start\"><span class=\"d-ci\" style=\"background:#EEF3FF !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><line x1=\"6\" x2=\"6\" y1=\"3\" y2=\"15\"\/><circle cx=\"18\" cy=\"6\" r=\"3\"\/><circle cx=\"6\" cy=\"18\" r=\"3\"\/><path d=\"M18 9a9 9 0 0 1-9 9\"\/><\/svg><\/span><span style=\"padding-top:8px\"><strong>An event node<\/strong> removes anyone who already clicked or bought from the flow before the next send;<\/span><\/li><li style=\"gap:16px;align-items:flex-start\"><span class=\"d-ci\" style=\"background:#EEF8E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><line x1=\"4\" x2=\"4\" y1=\"21\" y2=\"14\"\/><line x1=\"4\" x2=\"4\" y1=\"10\" y2=\"3\"\/><line x1=\"12\" x2=\"12\" y1=\"21\" y2=\"12\"\/><line x1=\"12\" x2=\"12\" y1=\"8\" y2=\"3\"\/><line x1=\"20\" x2=\"20\" y1=\"21\" y2=\"16\"\/><line x1=\"20\" x2=\"20\" y1=\"12\" y2=\"3\"\/><line x1=\"2\" x2=\"6\" y1=\"14\" y2=\"14\"\/><line x1=\"10\" x2=\"14\" y1=\"8\" y2=\"8\"\/><line x1=\"18\" x2=\"22\" y1=\"16\" y2=\"16\"\/><\/svg><\/span><span style=\"padding-top:8px\">in date-based journeys, <strong>a one-day check interval<\/strong> keeps someone from getting the same message several times in one day, and <strong>the maximum number of entries<\/strong> limits how often it repeats;<\/span><\/li><li style=\"gap:16px;align-items:flex-start\"><span class=\"d-ci\" style=\"background:#FEF1E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg><\/span><span style=\"padding-top:8px\">and <a href=\"https:\/\/documentation.indigitall.com\/docs\/intelligent-timing\" target=\"_blank\" rel=\"noopener\">Best Time<\/a> sends each push at the hour that person is most likely to click, between 8 a.m. and 9 p.m. in their local time.<\/span><\/li><\/ul>\r\n<div class=\"d-tw\"><table class=\"d-table d-c2\"><thead><tr><th scope=\"col\">Risk<\/th><th scope=\"col\">Control in indigitall<\/th><\/tr><\/thead><tbody><tr><td class=\"d-stage\" data-label=\"Risk\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"\/><\/svg>Reminding someone who already responded<\/span><\/td><td data-label=\"Control in indigitall\">Push click, email, SMS or chat nodes: if they responded, the journey changes route<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Risk\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 12a9 9 0 0 1 9-9 9.75 9.75 0 0 1 6.74 2.74L21 8\"\/><path d=\"M21 3v5h-5\"\/><path d=\"M21 12a9 9 0 0 1-9 9 9.75 9.75 0 0 1-6.74-2.74L3 16\"\/><path d=\"M8 16H3v5\"\/><\/svg>Repeating the same message<\/span><\/td><td data-label=\"Control in indigitall\">A maximum number of entries and a one-day check interval in date-based journeys<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Risk\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M16 2v4M8 2v4M3 10h18\"\/><path d=\"m9 16 2 2 4-4\"\/><\/svg>Sending on the wrong day<\/span><\/td><td data-label=\"Control in indigitall\">Ignored weekdays: the send moves to the next day<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Risk\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polyline points=\"22 8 22 2 16 2\"\/><line x1=\"16\" y1=\"8\" x2=\"22\" y2=\"2\"\/><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg>Calling at the wrong hour<\/span><\/td><td data-label=\"Control in indigitall\">AI Voice best practice: no outbound calls between 9 p.m. and 8 a.m. in the recipient's local time<\/td><\/tr><\/tbody><\/table><\/div><\/div>\r\n      <\/details>\r\n      <details class=\"d-dd\" id=\"lcy-en-retention\">\r\n        <summary><span class=\"d-sico\" style=\"background:#FEF1E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><polyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\/><polyline points=\"16 7 22 7 22 13\"\/><\/svg><\/span><h2 class=\"d-h2\">How do you know whether customer retention is improving?<\/h2><span class=\"d-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary>\r\n        <div class=\"d-body\"><p class=\"d-p\">With indigitall there are two views.<\/p>\r\n<ul class=\"d-cards d-2\"><li class=\"d-card\" style=\"flex-direction:row;align-items:flex-start\"><span class=\"d-ci\" style=\"background:#EEF3FF !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"8\" cy=\"21\" r=\"1\"\/><circle cx=\"19\" cy=\"21\" r=\"1\"\/><path d=\"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12\"\/><\/svg><\/span><p class=\"d-p\" style=\"margin:0\"><strong>The business view<\/strong> is built with aggregated fields in the CDP, such as each customer's purchases in a period, and with <a href=\"https:\/\/documentation.indigitall.com\/docs\/statistics\" target=\"_blank\" rel=\"noopener\">Customer Journey statistics<\/a>.<\/p><\/li><li class=\"d-card\" style=\"flex-direction:row;align-items:flex-start\"><span class=\"d-ci\" style=\"background:#FEF1E6 !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6 8a6 6 0 0 1 12 0c0 7 3 9 3 9H3s3-2 3-9\"\/><path d=\"M10.3 21a1.94 1.94 0 0 0 3.4 0\"\/><\/svg><\/span><p class=\"d-p\" style=\"margin:0\"><strong>The push view<\/strong> arrives in the weekly and monthly reports, with the retention curve of devices registered in the last 12 weeks and the evolution of unsubscribe risk; <a href=\"https:\/\/documentation.indigitall.com\/docs\/cohort\" target=\"_blank\" rel=\"noopener\">cohorts<\/a> group users by the week they subscribed to push.<\/p><\/li><\/ul>\r\n<div class=\"d-tw\"><table class=\"d-table d-c3\"><thead><tr><th scope=\"col\">Question<\/th><th scope=\"col\">Data<\/th><th scope=\"col\">Where you see it<\/th><\/tr><\/thead><tbody><tr><td class=\"d-stage\" data-label=\"Question\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0072EF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"8\" cy=\"21\" r=\"1\"\/><circle cx=\"19\" cy=\"21\" r=\"1\"\/><path d=\"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12\"\/><\/svg>Do people who went through the journey buy again?<\/span><\/td><td data-label=\"Data\">Aggregated field with each customer's purchases, and the journey CSV<\/td><td data-label=\"Where you see it\">CDP and journey statistics<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Question\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#12872F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M22 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg>Is the push audience holding up?<\/span><\/td><td data-label=\"Data\">Retention curve and cohorts by sign-up week<\/td><td data-label=\"Where you see it\">Weekly and monthly reports, and cohort analysis<\/td><\/tr><tr><td class=\"d-stage\" data-label=\"Question\"><span><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#F07000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M2 12s3-7 10-7 10 7 10 7-3 7-10 7-10-7-10-7Z\"\/><circle cx=\"12\" cy=\"12\" r=\"3\"\/><\/svg>Who is at risk of unsubscribing from push?<\/span><\/td><td data-label=\"Data\">High, moderate or low risk<\/td><td data-label=\"Where you see it\">Churn prediction filter<\/td><\/tr><\/tbody><\/table><\/div><\/div>\r\n      <\/details>\r\n      <details class=\"d-dd\" id=\"lcy-en-faq\">\r\n        <summary><span class=\"d-sico\" style=\"background:#0F3B7A !important\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ADA3F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M9.09 9a3 3 0 0 1 5.83 1c0 2-3 3-3 3\"\/><path d=\"M12 17h.01\"\/><\/svg><\/span><h2 class=\"d-h2\">FAQs: customer lifecycle marketing with indigitall<\/h2><span class=\"d-chev\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F3B7A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m6 9 6 6 6-6\"\/><\/svg><\/span><\/summary>\r\n        <div class=\"d-body\"><div class=\"d-faq\"><div><h3 class=\"d-h3\">What are the TCPA quiet hours for contacting customers?<\/h3><p class=\"d-p\">Federal rules under the TCPA bar telephone solicitations to residential subscribers before 8 a.m. or after 9 p.m., local time at the called party's location (<a style=\"font-variant-ligatures:none;font-feature-settings:'liga' 0,'clig' 0,'dlig' 0,'calt' 0\" href=\"https:\/\/www.ecfr.gov\/current\/title-47\/chapter-I\/subchapter-B\/part-64\/subpart-L\/section-64.1200\" target=\"_blank\" rel=\"noopener\">47 CFR 64.1200(c)(1)<\/a>). For SMS, US carriers require a registered <a href=\"https:\/\/documentation.indigitall.com\/docs\/us-sms-compliance\" target=\"_blank\" rel=\"noopener\">10DLC campaign or a verified toll-free number<\/a> with documented opt-in. In indigitall, the send time, time zone and ignored days of a journey help keep sends inside those limits.<\/p><\/div><div><h3 class=\"d-h3\">How many messages should a welcome or reactivation campaign have?<\/h3><p class=\"d-p\">There is no number that fits everyone, so with indigitall you test it. A random paths node splits users between sequences of different lengths, the AI-driven Best Path node rolls out the best-performing one to the rest, and per-node statistics show the step where people drop off. As a starting point, the documentation suggests a welcome sequence across in-app, email and push.<\/p><\/div><div><h3 class=\"d-h3\">Can you upload lists of active and inactive customers and treat them differently?<\/h3><p class=\"d-p\">With indigitall, yes. A <a href=\"https:\/\/documentation.indigitall.com\/docs\/creating-journeys\" target=\"_blank\" rel=\"noopener\">Customer Journey<\/a> can start from a contact list or a CSV file, and a filter on a customer field, such as their status or the date of their last purchase, sends each group down a different route. After a first CSV upload of customer fields, synchronization with your CRM keeps them up to date.<\/p><\/div><div><h3 class=\"d-h3\">Can you send a message a few days before a date in the customer's profile, such as a contract end?<\/h3><p class=\"d-p\">With indigitall, yes. The <a href=\"https:\/\/documentation.indigitall.com\/docs\/filter\" target=\"_blank\" rel=\"noopener\">date filter<\/a> uses a date field in the profile, such as a subscription end or a birthday, and sends the message as many days before or after as you choose; the documentation's example is seven days before a subscription ends. In date-based journeys, set a one-day check interval so the message is not repeated.<\/p><\/div><\/div><\/div>\r\n      <\/details>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What are the TCPA quiet hours for contacting customers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Federal rules under the TCPA bar telephone solicitations to residential subscribers before 8 a.m. or after 9 p.m., local time at the called party's location (47 CFR 64.1200(c)(1)). For SMS, US carriers require a registered 10DLC campaign or a verified toll-free number with documented opt-in. 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