{"id":13196,"date":"2026-02-19T14:41:57","date_gmt":"2026-02-19T14:41:57","guid":{"rendered":"https:\/\/indigitall.com\/?p=13196"},"modified":"2026-02-09T14:42:44","modified_gmt":"2026-02-09T14:42:44","slug":"case-study-how-one-global-bank-achieved-a-50-ctr","status":"publish","type":"post","link":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/","title":{"rendered":"Case Study: How One Global Bank Achieved a 50% CTR on Retargeting Campaigns"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Discover how a global bank leveraged indigitall&#8217;s unified engagement platform to achieve a 50% CTR on retargeting campaigns, boosting conversions and cutting SMS costs.<\/p>\n","protected":false},"author":3,"featured_media":13193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[293],"tags":[],"topic":[37,26,33,35],"class_list":["post-13196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","topic-content-customization","topic-financial-sector","topic-manage-customer-lifecycles","topic-push-notifications"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"","title":"Case Study: How One Global Bank Achieved a 50% CTR on Retargeting Campaigns","logo":null,"image":13193,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"","info_image":null,"info_name":"","info_position":"","info_text":"","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"Case Study: How One Global Bank Achieved a 50% CTR on Retargeting Campaigns","text":"<h2>The High-Stakes Challenge of Digital Banking Conversions<\/h2>\r\nIn the competitive world of digital banking, every abandoned application represents a significant loss of potential revenue. For one of our global banking partners, this was a critical challenge. Their fragmented customer engagement systems meant that when a user abandoned a credit card or loan application, the follow-up was slow, impersonal, and costly. Relying on expensive SMS and easily ignored emails, their retargeting efforts were failing to make an impact. They needed a unified, intelligent, and secure way to re-engage high-intent customers. This case study explores how they used the indigitall platform to achieve an unprecedented <strong>50% CTR on retargeting campaigns<\/strong>, turning abandonment into opportunity.\r\n<h2>From Fragmented Touchpoints to a Unified Strategy<\/h2>\r\nThe bank's primary obstacle was 'channel blindness'. A customer might start an application on the web, receive an email confirmation, and then get a promotional SMS\u2014all from different, disconnected systems. This fragmentation made it impossible to understand user behavior in real-time and deliver a relevant, timely message. The result was a disjointed experience and wasted marketing spend.\r\n\r\nThe indigitall solution centered on creating 'One Continuous Experience'. By integrating our platform, the bank could:\r\n<ul>\r\n \t<li><strong>Unify Customer Data:<\/strong> Our built-in Customer Data Platform (CDP) consolidated user actions from the website and mobile app into a single 360-degree profile.<\/li>\r\n \t<li><strong>Implement Behavioral Triggers:<\/strong> We configured real-time triggers to identify the exact moment a user abandoned the application funnel.<\/li>\r\n \t<li><strong>Orchestrate Omnichannel Messaging:<\/strong> Instead of defaulting to SMS, the platform intelligently chose the most effective channel, prioritizing secure and cost-effective push notifications.<\/li>\r\n<\/ul>\r\n<h2>The Results: A 50% CTR on Retargeting and a New Standard for Engagement \ud83d\ude80<\/h2>\r\nBy implementing a strategy based on personalized, triggered push notifications and in-app messages, the results were transformative. The bank launched a campaign targeting users who had abandoned an application within the last 24 hours with a simple, secure message encouraging them to complete the process.\r\n<h3>Key Performance Highlights:<\/h3>\r\n<ul>\r\n \t<li><strong>50% Click-Through Rate (CTR):<\/strong> The hyper-relevant, timely push notifications achieved a 50% CTR, driving a massive volume of users directly back to their saved applications. This dwarfs industry averages for email (2-3%) and SMS retargeting (5-10%).<\/li>\r\n \t<li><strong>75% SMS Cost Savings:<\/strong> By shifting the primary retargeting channel from SMS to push notifications, the bank drastically reduced its operational costs while simultaneously increasing effectiveness.<\/li>\r\n \t<li><strong>Enhanced Security and Trust:<\/strong> Using indigitall's proprietary encrypted push notifications eliminated the risk of SMS phishing attacks. Customers could click with confidence, knowing the link was secure and directly from their trusted banking partner.<\/li>\r\n \t<li><strong>Significant Lift in Conversions:<\/strong> The high CTR translated directly into a substantial increase in completed applications, boosting customer acquisition and lifetime value (LTV).<\/li>\r\n<\/ul>\r\n<h2>Why it Worked: Intelligence and Security Over Legacy 'Plumbing'<\/h2>\r\nThis success wasn't just about sending a different type of message; it was a fundamental shift in strategy. Unlike competitors that provide disconnected APIs or 'plumbing', indigitall delivered the intelligent, strategic layer required for true digital transformation.\r\n\r\nThe key was moving from a fragmented, reactive approach to a unified, proactive one. By understanding the customer journey in its entirety, the bank could intervene at the most critical moment with a message that was not only personalized but also delivered through the most secure and engaging channel. This is the power of unifying marketing and support into a single, continuous conversation.\r\n\r\nReady to transform your customer retargeting and drive measurable results? <strong>Schedule a demo with our financial services experts today.<\/strong>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null}]}],"glossary_title":"","glossary_definition":"","featured_image":13193,"featured_video":null,"channel":[9094,8503,222]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: How One Global Bank Achieved a 50% CTR<\/title>\n<meta name=\"description\" content=\"Discover how a global bank leveraged indigitall&#039;s unified engagement platform to achieve a 50% CTR on retargeting campaigns, boosting conversions and cutting SMS costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How One Global Bank Achieved a 50% CTR\" \/>\n<meta property=\"og:description\" content=\"Discover how a global bank leveraged indigitall&#039;s unified engagement platform to achieve a 50% CTR on retargeting campaigns, boosting conversions and cutting SMS costs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/\" \/>\n<meta property=\"og:site_name\" content=\"indigitall\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T14:41:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indigitall.com\/wp-content\/uploads\/2026\/02\/image-54.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"josh.rice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"josh.rice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/\"},\"author\":{\"name\":\"josh.rice\",\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/#\\\/schema\\\/person\\\/b7b444eef34c8574583e1156737de800\"},\"headline\":\"Case Study: How One Global Bank Achieved a 50% CTR on Retargeting Campaigns\",\"datePublished\":\"2026-02-19T14:41:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/\"},\"wordCount\":12,\"image\":{\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/indigitall.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-54.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/\",\"url\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/\",\"name\":\"Case Study: How One Global Bank Achieved a 50% CTR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/indigitall.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-54.webp\",\"datePublished\":\"2026-02-19T14:41:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/#\\\/schema\\\/person\\\/b7b444eef34c8574583e1156737de800\"},\"description\":\"Discover how a global bank leveraged indigitall's unified engagement platform to achieve a 50% CTR on retargeting campaigns, boosting conversions and cutting SMS costs.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/#primaryimage\",\"url\":\"https:\\\/\\\/indigitall.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-54.webp\",\"contentUrl\":\"https:\\\/\\\/indigitall.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-54.webp\",\"width\":1024,\"height\":1024,\"caption\":\"Case Study: How One Global Bank Achieved a 50% CTR on Retargeting Campaigns\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/blog\\\/case-study-how-one-global-bank-achieved-a-50-ctr\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/indigitall.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: How One Global Bank Achieved a 50% CTR on Retargeting Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/indigitall.com\\\/en\\\/\",\"name\":\"indigitall\",\"description\":\"Because Every Interaction Matters\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/indigitall.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/indigitall.com\\\/en\\\/#\\\/schema\\\/person\\\/b7b444eef34c8574583e1156737de800\",\"name\":\"josh.rice\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9757abdfe8fc26016e6dc93d4d450c32c9cf3e572a8cbe1fb1c4df89c610642?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9757abdfe8fc26016e6dc93d4d450c32c9cf3e572a8cbe1fb1c4df89c610642?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9757abdfe8fc26016e6dc93d4d450c32c9cf3e572a8cbe1fb1c4df89c610642?s=96&d=mm&r=g\",\"caption\":\"josh.rice\"},\"url\":\"https:\\\/\\\/indigitall.com\\\/en\\\/author\\\/efb0f31e7565886d\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: How One Global Bank Achieved a 50% CTR","description":"Discover how a global bank leveraged indigitall's unified engagement platform to achieve a 50% CTR on retargeting campaigns, boosting conversions and cutting SMS costs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/","og_locale":"en_US","og_type":"article","og_title":"Case Study: How One Global Bank Achieved a 50% CTR","og_description":"Discover how a global bank leveraged indigitall's unified engagement platform to achieve a 50% CTR on retargeting campaigns, boosting conversions and cutting SMS costs.","og_url":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/","og_site_name":"indigitall","article_published_time":"2026-02-19T14:41:57+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/indigitall.com\/wp-content\/uploads\/2026\/02\/image-54.webp","type":"image\/webp"}],"author":"josh.rice","twitter_card":"summary_large_image","twitter_misc":{"Written by":"josh.rice","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/#article","isPartOf":{"@id":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/"},"author":{"name":"josh.rice","@id":"https:\/\/indigitall.com\/en\/#\/schema\/person\/b7b444eef34c8574583e1156737de800"},"headline":"Case Study: How One Global Bank Achieved a 50% CTR on Retargeting Campaigns","datePublished":"2026-02-19T14:41:57+00:00","mainEntityOfPage":{"@id":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/"},"wordCount":12,"image":{"@id":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/#primaryimage"},"thumbnailUrl":"https:\/\/indigitall.com\/wp-content\/uploads\/2026\/02\/image-54.webp","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/","url":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/","name":"Case Study: How One Global Bank Achieved a 50% CTR","isPartOf":{"@id":"https:\/\/indigitall.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/#primaryimage"},"image":{"@id":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/#primaryimage"},"thumbnailUrl":"https:\/\/indigitall.com\/wp-content\/uploads\/2026\/02\/image-54.webp","datePublished":"2026-02-19T14:41:57+00:00","author":{"@id":"https:\/\/indigitall.com\/en\/#\/schema\/person\/b7b444eef34c8574583e1156737de800"},"description":"Discover how a global bank leveraged indigitall's unified engagement platform to achieve a 50% CTR on retargeting campaigns, boosting conversions and cutting SMS costs.","breadcrumb":{"@id":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/#primaryimage","url":"https:\/\/indigitall.com\/wp-content\/uploads\/2026\/02\/image-54.webp","contentUrl":"https:\/\/indigitall.com\/wp-content\/uploads\/2026\/02\/image-54.webp","width":1024,"height":1024,"caption":"Case Study: How One Global Bank Achieved a 50% CTR on Retargeting Campaigns"},{"@type":"BreadcrumbList","@id":"https:\/\/indigitall.com\/en\/blog\/case-study-how-one-global-bank-achieved-a-50-ctr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/indigitall.com\/en\/"},{"@type":"ListItem","position":2,"name":"Case Study: How One Global Bank Achieved a 50% CTR on Retargeting Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/indigitall.com\/en\/#website","url":"https:\/\/indigitall.com\/en\/","name":"indigitall","description":"Because Every Interaction Matters","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/indigitall.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/indigitall.com\/en\/#\/schema\/person\/b7b444eef34c8574583e1156737de800","name":"josh.rice","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c9757abdfe8fc26016e6dc93d4d450c32c9cf3e572a8cbe1fb1c4df89c610642?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9757abdfe8fc26016e6dc93d4d450c32c9cf3e572a8cbe1fb1c4df89c610642?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9757abdfe8fc26016e6dc93d4d450c32c9cf3e572a8cbe1fb1c4df89c610642?s=96&d=mm&r=g","caption":"josh.rice"},"url":"https:\/\/indigitall.com\/en\/author\/efb0f31e7565886d\/"}]}},"_links":{"self":[{"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/posts\/13196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/comments?post=13196"}],"version-history":[{"count":1,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/posts\/13196\/revisions"}],"predecessor-version":[{"id":13209,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/posts\/13196\/revisions\/13209"}],"acf:post":[{"embeddable":true,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/channel\/222"},{"embeddable":true,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/channel\/8503"},{"embeddable":true,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/channel\/9094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/media\/13193"}],"wp:attachment":[{"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/media?parent=13196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/categories?post=13196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/tags?post=13196"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/indigitall.com\/en\/wp-json\/wp\/v2\/topic?post=13196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}