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WhatsApp Business. Is your business prepared for the post-pandemic world?

13 APR. 2022
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WhatsApp Business. Is your business prepared for the post-pandemic world?

The pandemic has hit not only our daily routines hard, but has also forced us to change our consumption habits. We have seen how all kinds of companies rushed to offer a digital alternative or carried out a complete migration to online modalities, in cases where it was clearly possible.

If before the pandemic, the immediacy in the responses when buying a product or in customer service was necessary, at this time it has become almost an obligation.

But now, it is possible TO SAVE TIME, REDUCE COSTS AND OFFER A HIGHER QUALITY CUSTOMER SERVICE thanks to the WhatsApp Business API service.

And why WhatsApp Business API?

As for its frequency of use, up to 96% of WhatsApp users say they use it daily. That's not counting the impressive growth that the pandemic brought to the app. And it is that during the hardest months of confinement the time that users spent on WhatsApp increased by more than 50%. Taking into account all this data, it is clear that resorting to instant messaging to maintain contact with customers is a success for companies. And that's where WhatsApp Business API comes into play, especially useful for companies with e-commerce platforms or that offer any type of service that is massively consumed.

By using the WhatsApp Business API, businesses can establish communication with most of their customers. And thanks to it they will enjoy the following advantages:

  • Integration of the Bot and the call center platform.
  • Possibility to connect with CRM and ERP.
  • Possibility to send images, videos or files.
  • Tool to send messages in a bidirectional way.
  • Secure chat messages in accordance with current legislation.
  • Read confirmation.

Among other possible utilities is the capture of leads, the possibility of offering a personalized experience, the confirmation of transactions or quality customer service. This last point is becoming more important every day, since the priority for all companies is to sell their product, but it is even more important that that customer wants to return and this is where WhatsApp Business API and indigitall can offer highly effective solutions.

How? Customers waste a lot of time and resources answering the same questions over and over again through different channels. Imagine that you could centralize the response of all your customer service channels, generating a coherent and effective response in all of them according to the communication strategy of your brand, in addition to being able to differentiate through which channel the query is being made, who is attending them, being able to measure the response time ... and countless other things.

You can also manage thousands of conversations in minutes, or view multiple conversations on a single screen. In indigitall we are experts in carrying out this integration, in just 7 days you can be offering a service that will allow you to optimize your resources from the first minute, you just have to choose what type of solution you want and with which channels you want to carry out.

Related topics: Whatsapp Business API