The Power of Encrypted Push Notifications: Protecting Your Business and Customers
While SMS has long been a favored channel for businesses, it’s not without security concerns. Standard SMS messages lack encryption, making it possible for unauthorized parties to intercept sensitive information sent via this channel.
Mobile push notifications, on the other hand, offer a more secure alternative for business-to-consumer communication. When implemented with encryption protocols, push notifications can provide an additional layer of security for sensitive information.
Here is a deeper look at some of the key security challenges associated with standard SMS messages and why encrypted push notifications provided exclusively by Indigitall are a more secure option for businesses to inform and engage with customers.
Key security challenges of standard SMS messaging
One of the biggest security concerns with using standard SMS messaging is the vulnerability to attacks. Bad actors can easily send messages that appear to be from a legitimate source but are designed to steal sensitive information.
Phishing & social engineering attacks
Since SMS does not offer any form of sender verification, attackers can easily mimic trusted sources. SMS phishing attacks (often called “smishing”) exploit the trust users place in text messages. This can be a significant risk for businesses, as customers may end up compromising their personal data, reducing trust in the brand.
Meanwhile, social engineering attacks leverage human psychology to trick people into revealing confidential information. Cybercriminals might pose as company representatives or technical support employees and lure victims into sharing sensitive details over SMS.
Keeping up with the latest security requirements
SMS messaging often falls short of meeting the latest security requirements, especially in the financial sector. Financial institutions today must follow strict guidelines to protect customer data and ensure transaction security, yet standard SMS lacks encryption and can be easily intercepted, making it non-compliant with these regulations.
The financial sector isn’t alone in needing secure messaging; industries like healthcare and e-commerce also require secure communication channels.
Low click-through rates and conversions
Another challenge businesses face with standard SMS messaging is low click-through rates (CTRs) and conversions. Users are increasingly wary of clicking on links sent via text, given the rise in phishing attacks. When customers are unsure about the legitimacy of a message, they are less likely to interact with it.
This results in wasted marketing efforts and diminished returns on investment (ROI). Low CTRs also mean that important information, such as promotional offers or account updates, may go unnoticed.
Why Encrypted Push Notifications are the better choice
To tackle these challenges, businesses can leverage encrypted push notification technology provided by Indigitall, which offers numerous advantages over standard SMS:
Verified origin and enhanced security
Unlike SMS, encrypted push notifications can only be sent from a verified source, ensuring the message truly comes from the claimed sender. Indigitall’s verification process eliminates the risk of spoofing, where attackers impersonate legitimate businesses to send fraudulent messages.
Encrypted push notifications also cannot be read by other applications, safeguarding the content from unauthorized access.
In addition to verified origins, Indigitall employs end-to-end encryption for push notifications. This means the message is encrypted on the sender’s device and only decrypted on the recipient’s device. This level of encryption prevents intermediaries from accessing the message content, providing an extra layer of security.
Complete control over message delivery
With encrypted push notifications, Indigitall ensures businesses that messages are delivered directly to the intended recipient’s device, bypassing intermediaries that could potentially compromise security.
Businesses can also customize push notification delivery settings – scheduling messages for optimal times and segmenting audiences for targeted communications.
More cost-effective
Beyond more security and control, encrypted push notifications offer significant cost savings compared to standard SMS messaging. Businesses can reduce costs by up to 95% when switching from SMS to push notifications.
Push notifications do not require carrier fees, which are typically associated with SMS. Instead, notifications are sent over the internet, leveraging existing data connections.
Higher response rates and user engagement
Encrypted push notifications boast up to a 20% higher response rate compared to standard text messages due to the improved security and trust they provide. When customers feel confident that messages are legitimate and secure, they are more likely to interact with them.
Enhanced user experience and NPS scores
A superior user experience is crucial in today’s competitive business landscape. Customers expect brands to prioritize their security and convenience, and encrypted push notifications deliver on both fronts. This positive experience contributes to higher Net Promoter Scores (NPS), with businesses reporting a 30% increase in NPS after implementing push notifications.
The ultimate secure messaging solution for mobile apps
Businesses looking to safeguard customer communications and optimize messaging strategies should consider adopting encrypted push notifications offered only by Indigitall. By doing so, they can protect sensitive information, boost customer engagement, and foster long-term loyalty.
Get in touch with us to learn how transitioning to encrypted push notifications can help your business safeguard and enhance customer interactions.
