Category: Use Cases

SMS and Mobile Wallet in the travel sector: what you need to know

Post author By Nuntxi López
Post date 23 November 2022

15 MAR. 2023

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SMS and Mobile Wallet in the travel sector: what you need to know

The use of SMS and the mobile wallet is very useful for the travel sector. They are two essential tools for sending information or promotions, among other uses. Thanks to them, you will be able to reach more customers and achieve a wide variety of benefits. indigitall explains below what both channels do for you.

Uses of SMS and mobile wallet
The messages to the mobile phone have great versatility. With them you have the possibility of notifying changes in a travel itinerary. For example, if a flight has been delayed, your customer will know instantly. You will receive all the data in real time and without any delay. Another use that you can give it is to share personal access codes or boarding passes.

The information sent is based on the actions of the client and is sent without the possibility of copying by third parties. In this way, security and privacy are maintained at all times. In addition, you add value to the user by giving them essential data without which they cannot act.

As for the mobile wallet, it allows you to communicate directly. You easily inform the user about discounts, promotions or details of a payment. The shipments are automatically stored on the device, which gives the person freedom to use them when they see fit. For example, if you are going to travel in the next few days, you can get a discount on the price of accommodation.

Most outstanding benefits
The mobile wallet gives you the possibility to digitize loyalty cards. They are available to the user, who can use them at any time and place. Thus, you show him that he can count on your brand wherever he is. In addition, you give them access to all the information they need, such as the points they have accumulated or discount coupons.

It is a customizable solution through push notifications, something essential so that your brand’s colors or logo are always present. Another important aspect is implementation. The process is quick and easy, as it only takes two hours. This allows you to enjoy this new communication channel almost instantly.

As for the SMS, its main benefit is the immediacy of the communications, which are direct. The message arrives at the right time and always provides valuable information. It also helps you to differentiate yourself from your competition because it is not a very exploited channel and this provokes curiosity in the user. When listening to the sound of your mobile, you can not help but check what is happening.

In short, thanks to SMS and the mobile wallet you reach your audience quickly and effectively. You send him valuable information that helps him on his journey. Whether it’s a delay or a change in the itinerary, you contribute to improve their experience. And if you want to try this technology, we are experts. We carry out an agile implementation and completely adapted to the characteristics of your business. Discover our free demo !

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Tags Mobile Wallet, SMS, Travel

Use Cases

Web Push in Retail

Post author By Nuntxi López
Post date 23 November 2022

24 NOV. 2022

Web Push in Retail

u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eDigital channels have become a great tool for the retail sector to connect with their audience. To establish an effective communication, web push notifications can become more than necessary.u003c/spanu003eu003cbu003eu003c/bu003eu003c/pu003enu003cpu003eu003cbu003ePush customer journeys: benefitsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eA strategic step to bring the brand closer to customers is to use websites and applications, without forgetting push notifications. One of the goals of these messages is to reduce the tendency of abandoned carts by the customer and help retargeting. If you are interested in online marketing topics like these, we invite you to subscribe to our indigitall website and discover our services.u003c/spanu003eu003c/pu003enu003cpu003eu003cbu003eSegmented communicationsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eIn cases where the user abandons the shopping cart, the most efficient push messages can be u0022the order is in progressu0022, or u0022I have just processed your orderu0022. They are messages aimed at reactivating the purchase. We can use the in app push or web channels, which are slightly different, since the first is used if the customer is on a PC and the second if the purchase is from a mobile phone.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eWhen the user abandons the shopping cart, the most efficient push messages can be u0022enjoy free delivery finishing the purchase within two hoursu0022 or u0022hurry up, this promotion ends in 24 hoursu0022. Both web push and push app notifications are essential for retargeting actions, either through notifications in the browser (for mobile and desktop) and for the app, respectively.u003c/spanu003eu003c/pu003enu003cpu003eu003cbu003eGeolocated communicationsu003cbr /u003eu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eAttracting the customer to the point of sale is one of the great objectives of retail. But how can technology help us? We recommend the use of geolocated communications. Once we know where they are, we can program very precise and personalized actions, through push messages. For example:u003c/spanu003eu003c/pu003enu003culu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eOffer them a discount or a promotion when the customer passes by a store.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eAnnounce openings of new stores in a specific area or neighborhood.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eIn shopping malls, we can notify the customer that we are there and what we offer.u003c/spanu003eu003c/liu003enu003cliu003eu003cspan style=u0022font-weight: 400;u0022u003eRemind the user that they have a digital abandoned cart when they pass near an establishment.u003cbr /u003eu003c/spanu003eu003c/liu003enu003c/ulu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIn short, the retail sector can find multiple benefits in the use of push notifications. u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf you want to know how to install it in your business, you can follow us on our social networks, or u003ca href=u0022https://indigitall.com/en/demo-en/?utm_source=use_caseu0026amp;utm_medium=try_demou0026amp;utm_campaign=web_push_retail_enu0022u003etry a demou003c/au003e of our product, totally free.u003c/spanu003eu003c/pu003e

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Tags e-commerce, Web Push

Use Cases

Web Push in Retail

Post author By Nuntxi López
Post date 23 November 2022

15 MAR. 2023

Web Push in Retail

Digital channels have become a great tool for the retail sector to connect with their audience. To establish effective communication, web push notifications can become more than necessary.

Push customer journeys: benefits
A strategic step to bring the brand closer to customers is to use websites and applications, without forgetting push notifications. One of the goals of these messages is to reduce the tendency of abandoned carts by the customer and help retargeting. If you are interested in online marketing topics like these, we invite you to subscribe to our indigitall website and discover our services.

Segmented communications
In cases where the user abandons the shopping cart, the most efficient push messages can be “the order is in progress”, or “I have just processed your order”. They are messages aimed at reactivating the purchase. We can use the in app push or web channels, which are slightly different, since the first is used if the customer is on a PC and the second if the purchase is from a mobile phone.

When the user abandons the shopping cart, the most efficient push messages can be “enjoy free delivery finishing the purchase within two hours” or “hurry up, this promotion ends in 24 hours”. Both web push and push app notifications are essential for retargeting actions, either through notifications in the browser (for mobile and desktop) and for the app, respectively.

Geolocated communications
Attracting the customer to the point of sale is one of the great objectives of retail. But how can technology help us? At indigitall we recommend the use of geolocated communications. Once we know where they are, we can program very precise and personalized actions, through push messages. For example:

Offer them a discount or a promotion when the customer passes by a store.
Announce openings of new stores in a specific area or neighborhood.
In shopping malls, we can notify the customer that we are there and what we offer.
Remind the user that they have a digital abandoned cart when they pass near an establishment.

Use of the mobile wallet
The Mobile Wallet allows you to send messages to promote the brand and boost sales: the user only needs to scan a QR code and press the button that adds the new card in the Wallet. From that moment, the company can send notifications while the user will store them in the Wallet for future use.

The mobile wallet can provide many benefits to online marketing in the retail sector without technical development:

Full availability for customers: available at all times.
Digital loyalty cards: support for environmental commitment.
Reactivate the relationship with your customers and sell more: strengthen communication with the customer and increase revenue.
Capture the audience at the point of sale: build loyalty to your target audience.
Unlimited shipping: No monthly limits.

In short, the retail sector can find multiple benefits in the use of mobile wallet and push notifications. If you want to know how to install it in your business, you can follow us on our social networks, or try a demo of our product, totally free.

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Tags e-commerce, Web Push

Use Cases

SMS for the food and beverage sector

Post author By Nuntxi López
Post date 23 November 2022

23 NOV. 2022

SMS for the food and beverage sector

u003cpu003eThe benefits with SMS to promote your business in the food and beverage sector are multiple. For this reason, we consider it essential to organize this information and show you the usefulness of this effective tool.u003c/pu003enu003cpu003eu003cstrongu003eHow are SMS used in the food and beverage industry?u003c/strongu003eu003cbr /u003eSending direct messages to your end customers is part of what is known as outbound channels. Your customer accesses your website or your application to check your offer and choose the products to buy. This journey, which is called the customer journey, sometimes does not become a purchase due to doubts or questions about the process. It is precisely at that moment when you should send a text message asking why it is happening and encouraging them to contact customer service in case of doubt.u003cbr /u003eIt is also possible to send a message that confirms the purchase and includes everything necessary to identify the order number and the corresponding tracking number. Now, after these first two examples, there are other advantages that deserve their own section and that confirm that you are facing an ideal option to promote your offer.u003cbr /u003eu003cbr /u003eu003cstrongu003eThe undoubted benefits with SMS to promote the sale of food and drinku003c/strongu003eu003cbr /u003eThe first step would be the possibility of creating customized campaigns for each customer and sending specific offers. This will keep your company in mind. Also, an SMS has a shorter length than a traditional email. Perhaps this is the key that guarantees that 95% of received messages are opened. In two sentences you must condense all the information, which forces you to be more direct and prevents the end customer from getting bored reading a promotion that they are not interested in.u003cbr /u003eWhen an offer link is included in the SMS, it is much more likely that it will end up being a conversion. Mainly, because they avoid having to enter your website, search for what they want and buy it. The customization options for each message even allow you to include the name of the person, which directly affects the personalization of your proposal. But if this tool is so reliable for something, and now more than ever, it is because it offers the freedom to receive, or not, these messages and without having to fill out a survey or form.u003c/pu003enu003cpu003eindigitall is clear about the benefits of SMS for this sector. We invite you to contact us and try the free version of our services. We will advise you personally and we will put at your disposal the experience of our team of professionals. You will see how your campaigns reach further and become a suitable way to increase your sales. The results will not be long in coming. Trust our proposal and start a new commercial stage. You will notice the difference from the first moment.u003c/pu003e

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Tags Food and beverage, SMS

Use Cases

SMS for the food and beverage sector

Post author By Nuntxi López
Post date 23 November 2022

15 MAR. 2023

SMS for the food and beverage sector

The benefits with SMS to promote your business in the food and beverage sector are multiple. For this reason, we consider it essential to organize this information and show you the usefulness of this effective tool.

How are SMS used in the food and beverage industry?
Sending direct messages to your end customers is part of what is known as outbound channels. Your customer accesses your website or your application to check your offer and choose the products to buy. This journey, which is called the customer journey, sometimes does not become a purchase due to doubts or questions about the process. It is precisely at that moment when you should send a text message asking why it is happening and encouraging them to contact customer service in case of doubt.
It is also possible to send a message that confirms the purchase and includes everything necessary to identify the order number and the corresponding tracking number. Now, after these first two examples, there are other advantages that deserve their own section and that confirm that you are facing an ideal option to promote your offer.

The undoubted benefits with SMS to promote the sale of food and drink
The first step would be the possibility of creating customized campaigns for each customer and sending specific offers. This will keep your company in mind. Also, an SMS has a shorter length than a traditional email. Perhaps this is the key that guarantees that 95% of received messages are opened. In two sentences you must condense all the information, which forces you to be more direct and prevents the end customer from getting bored reading a promotion that they are not interested in.
When an offer link is included in the SMS, it is much more likely that it will end up being a conversion. Mainly, because they avoid having to enter your website, search for what they want and buy it. The customization options for each message even allow you to include the name of the person, which directly affects the personalization of your proposal. But if this tool is so reliable for something, and now more than ever, it is because it offers the freedom to receive, or not, these messages and without having to fill out a survey or form.

indigitall is clear about the benefits of SMS for this sector. We invite you to contact us and try the free version of our services. We will advise you personally and we will put at your disposal the experience of our team of professionals. You will see how your campaigns reach further and become a suitable way to increase your sales. The results will not be long in coming. Trust our proposal and start a new commercial stage. You will notice the difference from the first moment.

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Tags Food and beverage, SMS

Use Cases

SMS for the food and beverage sector

Post author By Nuntxi López
Post date 23 November 2022

23 NOV. 2022

SMS for the food and beverage sector

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Tags Food and beverage, SMS

Use Cases

The advantages of SMS for the consumer goods sector

Post author By Nuntxi López
Post date 23 November 2022

23 NOV. 2022

The advantages of SMS for the consumer goods sector

u003cpu003eThe consumer goods sector is experiencing a golden age, but at the same time it is complicated. The competition is enormous and making a difference is becoming more and more complicated. This situation has caused us to think about how to mitigate the effects of this constant struggle for conversion and to gain a foothold in the market. Thus, we review some successful examples that can serve as inspiration.u003c/pu003enu003cpu003eUse cases with SMS in the consumer goods sectoru003cbr /u003eIf your business belongs to the consumer goods sector, everything will depend on your market niche and how you plan to adapt to the demands of your potential audience.u003c/pu003enu003cpu003eu003cstrongu003eAn appliance storeu003c/strongu003eu003cbr /u003eExactly the same thought of an appliance store that verified that its promotional email campaigns did not offer the expected results. This caused them to be encouraged to send messages with direct promotions of televisions, electronic devices and specific appliances, always taking into account the previous purchases of each client. The objective was to achieve, in two sentences, to offer a complementary product to the one purchased. Likewise, they were invited to go to the store to see the product and to receive the pertinent explanations of each model. Without a doubt, the campaign was a complete success and sales increased significantly.u003c/pu003enu003cpu003eu003cstrongu003eA pizzeriau003c/strongu003eu003cbr /u003eThis idea originated in the United States. The customer received an SMS in which he was offered a full pizza for 10 dollars when its price in the store is around 20. This promotion was carried out on days with few sales and to all customers. The result was $9 revenue per pizza and, of course, hundreds of orders.u003c/pu003enu003cpu003eu003cstrongu003eA car brandu003c/strongu003eu003cbr /u003eThere are two variants in this section. The first consists of the dealership sending an SMS to a customer who bought a car some time ago with the intention that he discover and test a new model. The second is to announce the promotions of the company’s workshops to change the tires or carry out the corresponding revisions. Between the direct offer and the reminder is the key to success.u003c/pu003enu003cpu003eu003cstrongu003eA furniture and decoration storeu003c/strongu003eu003cbr /u003eA famous company decided to send an SMS to its more than 40,000 customers in a Spanish city. Nearly 4,000 took advantage of the offer received in the indicated period. The increase in the level of sales was immediate and, in addition, the gesture and the commitment to such a direct and easy-to-enjoy promotion were appreciated.u003c/pu003enu003cpu003eIf you work in the consumer goods sector, we encourage you to subscribe to the indigitall Linkedin profile. Our goal is to share quality content that helps you sell more than ever. Trust our experience and review our way of adapting to your most specific needs. Surely it won’t be long before you find a proposal that will help you boost your income and, above all, reach your customers more directly and efficiently. You will turn your business into a more prosperous one.u003c/pu003e

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Tags Media and entertainment, Web Push

Use Cases

The advantages of SMS for the consumer goods sector

Post author By Nuntxi López
Post date 23 November 2022

23 NOV. 2022

The advantages of SMS for the consumer goods sector

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Tags Media and entertainment, Web Push

Use Cases

The advantages of SMS for the consumer goods sector

Post author By Nuntxi López
Post date 23 November 2022

15 MAR. 2023

The advantages of SMS for the consumer goods sector

The consumer goods sector is experiencing a golden age, but at the same time it is complicated. The competition is enormous and making a difference is becoming more and more complicated. This situation has caused us to think about how to mitigate the effects of this constant struggle for conversion and to gain a foothold in the market. Thus, we review some successful examples that can serve as inspiration.

Use cases with SMS in the consumer goods sector
If your business belongs to the consumer goods sector, everything will depend on your market niche and how you plan to adapt to the demands of your potential audience.

An appliance store
Exactly the same thought of an appliance store that verified that its promotional email campaigns did not offer the expected results. This caused them to be encouraged to send messages with direct promotions of televisions, electronic devices and specific appliances, always taking into account the previous purchases of each client. The objective was to achieve, in two sentences, to offer a complementary product to the one purchased. Likewise, they were invited to go to the store to see the product and to receive the pertinent explanations of each model. Without a doubt, the campaign was a complete success and sales increased significantly.

A pizzeria
This idea originated in the United States. The customer received an SMS in which he was offered a full pizza for 10 dollars when its price in the store is around 20. This promotion was carried out on days with few sales and to all customers. The result was $9 revenue per pizza and, of course, hundreds of orders.

A car brand
There are two variants in this section. The first consists of the dealership sending an SMS to a customer who bought a car some time ago with the intention that he discover and test a new model. The second is to announce the promotions of the company’s workshops to change the tires or carry out the corresponding revisions. Between the direct offer and the reminder is the key to success.

A furniture and decoration store
A famous company decided to send an SMS to its more than 40,000 customers in a Spanish city. Nearly 4,000 took advantage of the offer received in the indicated period. The increase in the level of sales was immediate and, in addition, the gesture and the commitment to such a direct and easy-to-enjoy promotion were appreciated.

If you work in the consumer goods sector, we encourage you to subscribe to the indigitall Linkedin profile. Our goal is to share quality content that helps you sell more than ever. Trust our experience and review our way of adapting to your most specific needs. Surely it won’t be long before you find a proposal that will help you boost your income and, above all, reach your customers more directly and efficiently. You will turn your business into a more prosperous one.

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Tags Consumer goods, e-commerce, SMS

Casos de uso

Qué ofrecen los mensajes inApp y app push al sector de bienes de consumo

Post author By Lara Gomez
Post date 23 November 2022

15 MAR. 2023

Qué ofrecen los mensajes inApp y app push al sector de bienes de consumo

Los mensajes inApp y app push en el sector de bienes de consumo.
El sector de bienes de consumo puede llegar a su público con facilidad. Al utilizar comunicaciones inApp y notificaciones app push, aumentas la productividad de tus aplicaciones. Y todo gracias a la información de valor que puedes aportar a los usuarios con suma sencillez. En indigitall te mostramos, a continuación, los beneficios de esta solución.

Cómo aprovechar las comunicacion inApp y notificaciones app push
Los mensajes inApp permiten insertar contenidos personalizados e interactivos en la App para cada usuario, Una forma de aprovecharlas consiste en lanzar descuentos. Por ejemplo, si comercializas perfumes, puedes efectuar una campaña en función de la estación. Gracias a esta solución, muestras ofertas personalizadas o genéricas a tu público, lo que te aportará un mayor retorno.

También es posible emplearlo para la mejora continua de la propia aplicación. Esto se realiza con una notificación en la que se pide valorar la app e introducir comentarios. No te responderán todos los usuarios, pero sí una cantidad significativa. De esta manera, podrás anticiparte y ofrecer soluciones a los problemas que el uso de la app vaya generando.

Por su parte, las notificaciones app push son una forma efectiva de enviar recordatorios relacionados con tu tienda. Por ejemplo, si vendes ropa, podrás informar sobre cualquier nueva tendencia o colección que estés comercializando. El público se enterará de manera sencilla y no intrusiva, con solo ver la pantalla de su teléfono.

Otro uso consiste en enviar ofertas exclusivas y personalizadas. Se trata de mensajes con una mayor tasa de apertura, ya que incluyen el nombre del usuario. Además, un texto atractivo de acompañamiento te ayuda a conseguir los mejores resultados.

Los beneficios más importantes
Para empezar, las notificaciones app push entregan información inmediata y directa. Son una forma de comunicación que no requiere del uso de la aplicación. Esto te permite enviar datos relevantes sin obstáculos y en un lugar tan visible como la pantalla de un móvil. Asimismo, el usuario tiene la posibilidad de acceder a la app tocando en el recuadro del mensaje.

Así, consigues aumentar las ventas de los productos o servicios que más te interesen. El envío de notificaciones app push favorece la finalización de los procesos de compra, en un proceso de comunicación no intrusivo.

Tanto en las comunicaciones inApp y notificaciones app push, puedes dirigirte a un público geolocalizado, algo que te ayuda a aumentar las ventas en una zona determinada. También son útiles para mejorar la consistencia de la marca, que será más fácil de reconocer por parte de los usuarios. Incluso son beneficiosos para incrementar el tiempo de permanencia en tu aplicación.

En definitiva, el sector de bienes de consumo tiene dos nuevos aliados. Las comunicaciones inApp y las notificaciones app push llegan directamente a tus usuarios. Si quieres empezar a utilizarlas, en indigitall nos encargamos de efectuar una implementación adaptada a tus necesidades. ¡Descubre nuestra demostración!

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Tags app push, Bienes de consumo, e-commerce, inApp